Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube

0:02Do you do any standing one on ones with your exec team or whoever right now? What do you consider standing one-on-one? So every Monday at 8 a.m., you're going to meet with me for 30 minutes. And then right after that, you're going to meet with Noah for 30 minutes. Like in a group setting or individual? Individual setting. No. Okay. And how many standing meetings are you in overall per week? Like a group meeting, executive meeting, anything like that? I just got added to my second one now. So you have two per week. Yeah. No, one is every other week. One is every week. And the one that's every week, I don't even know if I go to every week.

0:36Okay. So the one that the new one, I mean, how long are these meetings? These two? 10, 15 minutes. Okay. So, and then what happens in these meetings? A quick overview of the numbers. Are we good? Bad? Does it word another conversation? Right? No, no reviews on any of that. I expect people to send me the decks and the information they want to talk about beforehand. And I read it beforehand. It may take me 10, 15, 20 minutes. and then on those meetings i expect to discuss solutions to make the numbers go the way we want so quick discussion and actions uh i just discuss actions i don't really discuss hey why is it down or why is it up i said reviewed yep this is what i think we should fix yep and then other people throw out their ideas some may disagree with me and we discuss the disagreements or if there are agreements and they discuss their decisions made and then we expect execution and they're not assigning any asana task to you right there's no project management task my point of saying all this is the real question is are standing one-on-ones stupid now okay jensen doesn't do standing one-on-ones um mark zuckerberg doesn't do standing one-on-ones you don't do standing one but i'm not as successful as them whatever but my point is are standing one-on-ones stupid that's the question i don't know i've never really done standing one-on-ones i didn't i'll the purpose of them.

1:55I'll give you my thoughts. Do you do them? Yeah, I do. It just, it depends on who, like if I'm, if there's someone that's very, um, up and coming and talented and if they're younger in their career, a standing one-on-one is helpful because it, it, it, it grows them a lot and it builds them up. Right. But if someone's like an executive, not, not really, cause we talk all the time anyway, I don't really need to do that. Right. Um, but if I, if I, cause a one-on-one to me is, is coaching, it is almost like you're, you're a therapist as well. So, and I think people that are more junior, they need that.

2:23And I'm willing to bet a lot of money that your organization does do standing one-on-ones for probably more mid-level to junior level, right? Standing one-on-ones for more mid to junior. I honestly don't know. Even if it's like two weeks or every four weeks or something like that. They must. Even when I work for WPromote, like my manager would meet with me like every month at least. Yes, they do. I know our CEO meets with each the country leaders that are under him. and then he meets up with the regional leaders that are under him and he does one-on-ones with them yeah so i my point of saying this is that case by case basis we can't say we're jensen huang or mark zuckerberg because their teams are really really really elite but even when you look at neil's team the exec team like that's an elite team right so you want your your elite team to just be you want to be talking to them all the time if you're just doing one-on-ones i don't think it's enough yeah um now the other thing then maybe we get some more out of this um this one's funny so i've been buying a lot of air one um candied walnuts and i buy turkey chili as well um and they give you these nice jars right these nice air one jars now they charge you for these jars they charge you it's like a in escrow like three dollars right so you have to return the jars to get money back now i think california requires this or something like that but i think this is air one sneaky way to bring customers back by having those jars and getting people when you you're gonna come back to the store you're gonna buy something right yeah so you're gonna get the money back but you're gonna buy and then the the average order value at air one is super high like i just ordered breakfast today but like 55 right so jenny's ice cream does the same thing if you order a lot of ice cream they give you a bag and then if you bring it back you can get uh some rebate yeah but speaking of clever marketing i was talking to um one of the head of marketings at uh marsec i'm probably pronouncing it right but the shipping container company uh where the families on the forbes list but it's you everyone has seen the company logo people just don't know it's like a star it's like whatever m-a-e-r-s-x or something i like that uh m-a-e-r-s-x i think yeah um yeah m-a-e-r-s-x uh k sorry okay yeah um and it's a danish shipping company they're massive you know uh they do billions and billions and billions a week in revenue or at least a billion a week in revenue, worst case.

4:42But we were talking about B2B marketing. Dude, one of the most clever marketing campaigns that's been around in B2B that no one talks about, even though the company's struggling now, is Intel. A lot of products in B2B world, or in products that we all use, from phones to computers and laptops, they had Intel chips, but no one knew it. And the sticker where it said intel inside i thought it was a genius marketing yeah because you remember that like everything was the intel inside and that made me want it more yes like nvidia in the back of the day it was only marketed very well to gamers like myself and the g-force like that you know what what what made it stand out it wasn't its features it was more so the the design of the um the packaging that made me want it more right and then everyone started talking about it more and what actually helped nvidia win by the way was they came out with this open gl thing so i used to play quake back in the day and quake the first person tutor right it just made the graphics look so much better and then that marketed everything and then that's how they really started to take off like without that technology um i think they would have gone bankrupt so is there a launching pad was like quaking games like that yeah games um and then that technology open gl because that that was just the best looking games because all the other games look very pixelated like when you're playing but then it smoothed out like your face and everything and then that became its marketing like the product actually became the marketing because it was like a ton of word of mouth because you can you can start chatting in these games yeah so um by the way i mean we kind of talk about this bad economy right now but i will say that leads are picking up for us um what would you be saying like how much better are leads now after this china deal got done china u.s deal will be up i think it was six percent over last month six percent okay that's not a lot for us but six percent i would say for us it's a little different i mean because you guys have a lot of rfps and things like that um i think for us now so before maybe a month or two ago actually no i have the google analytics data for this so this is we were getting previously let's call it from google analytics 800 leads a month or something like that then when april hit when I looked at our GA, it dropped down to like 230 or something like that.

6:55And then it's been going down. Right. I will say though, previously, almost every day we would get like one really good lead. And that stopped completely for, for quite a while, like maybe one per week or something like that. Um, one or two per week. Now it's back. It's like, you know, one or two per day. And I'm like, okay, it's coming back. Um, so I think the economy right now to, to, to my opinion is people are cautiously optimistic because we still need to finish off this. Hopefully we can get this Russia-Ukraine war done with. Hopefully we can end these wars and then inflation's coming down too, but who knows how long that's going to happen because you still have tariffs.

7:34But I think the tariffs will be done with and everyone's going to be at like 10 % base level. Most people will be. So I'm cautiously optimistic right now. So I judge a lot if marketing is going to come back from local businesses. so for example i go to a chiropractor here in beverly hills the guy's name is dr ash he goes by the chiro guy okay so let's just take his beverly hills office that's a rich office though yes exactly but just check out this data because his people are either local residents or they're people who work in the area and are coming here for work now 40 of his revenue is from insurance.

8:13You get in a car accident, you get hurt, a lawyer sends you to a chiropractor, he'll adjust you, he doesn't get paid. Once a case is done, he then gets paid. So it's chiropractic, I think it's called lean or chiropractic on loan or whatever it is. I don't know the exact term for the industry. That part of his business hasn't been hit. 60 % of his revenue comes from local people, right? And going back, the reason the first part, the insurance people who got in car accidents don't get that part of his business and get hit those people don't pay to actually see him it gets paid from part of the settlement 60 % of businesses people who work in the area or live in the area you would agree in beverly hills homes cost millions of dollars they're not all like the tv but there's homes that are 100 plus million there's also homes for two three million dollars people have money in general you agree with that statement here right his business is down 15 over what period of time just recently like when he looks at all this economy before and after yeah so 15 but you can't look at 15 on 100 40 of his business is insulated from any economic activity it's not really um a good judge for the economy but the 60 is if he's down 15 % on that 60, it's more realistic.

9:36He's down 25%. So businesses are down like his 25%. I know that's only one data point because of things like the economy and money. And I asked him, did you increase rates? Nope. Haven't increased rates. He's like, it's just, he's like, I'm starting to see things pick up, but it was definitely bad when tariffs started coming out. Like he noticed it right away of people canceling appointments and not coming the moment. They introduced tariffs and stuff like that starting in April. So I think we need to look at the next two, three months or so to see how things pan out. But the University of Michigan consumer sentiment thing.

10:09So that index was 73 in November, 2024, probably because, you know, the election, new election, right? New, new president. And so that was the highest sentiment for a while. And then April, 2025 at the end was significantly lower at 52.2%, 52.2, not percent. But, and then the final thing I'll give you here is in April, 2025, the conference board consumer confidence index fell to 86 down 7.9 from March, reflecting a sharp decline in expectations for future economic conditions. But this all like, all these predictions, like all these people like Bloomberg, or I think JP Morgan retracted the recession statement, right?

10:48So like these things change very quickly. I thought Jamie Dimon was talking about a recession today, or what did he say? on Bloomberg I saw that JP Morgan retracted the recession statement not Jamie Dimon I could be wrong but either way I don't think these big corporations want to pick political enemies because it can hurt their businesses it's just like Trump talking about Tim Cook yeah he said there was something online like and I'm paraphrasing here he had a little problem with Tim Cook that was today that was today yeah and it was about him creating iPhones in India and i'm not here to tell people where what to do with their company or what country that's for people who have a ton of money and are publicly traded to figure out in politicians but um i don't think people want to create enemies like remember the amazon thing amazon the tariff pricing yeah the tariff pricing uh what was it saying like that that lady caroline whatever i don't know her name uh the press girl yeah press girl caroline something yeah leave it something like something like that she was the scott besson was talking about it and someone asked a question about amazon and he just moved to the side he's like i'll let caroline answer that and she's like that that's a direct like attack on the usa and they backed out and then right away they're like oh this was never confirmed that we actually are doing this yeah i'm like no one wants to pick a fight with the government you know what i will say though like um so this is the the the the only politics we'll talk about today but i i do like the um the maga health or the maga investment thing for the kids where the thousand bucks because i can compound to i think they said 300 grand or something like that if you just follow the smp like returns but i think that's smart because you should teach kids at a younger age how to invest and i do like how he's bringing uh drug prices down 50 to 90 percent right and i do think the speech he gave like if you put obama's voice over it that would have been a pretty damn good speech yes right and so like Like, again, I think if people are doing something that's good for the people, like credit should be due.

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15:09this guy has a hundred percent response rate from sending a thousand dollar custom swords to the owners of failing companies so check this out it sends he sends you these custom swords over here and with your name on it i think um remember i sent you a knife with your name on it and then you remember how to give you money back to me yeah you give me a dollar you sent me a dollar on paypal yeah yeah because my wife said it cuts uh friendships yeah so okay but going back to this hundred percent response rate sends a thousand dollar custom swords to owners of failing companies why does he do this because he's trying to buy their business so each closed deal represents seven figures in that profit so he just says this note says business is war and i noticed you lost the battle recently i just wanted to let you know if you ever need a few extra hands in battle we've got your back 100 response rate go do that to the people you're about to buy buy them some custom swords that's cool that's 100 response rate i just made you a lot of money i like it you're gonna do it are you gonna do it uh no come on these are so nice can you buy me one we we've we've slowed down on how many companies we're buying i think we're at this point doing two to three a year instead of trying to do one uh yeah okay but and then how many do you need to look at before you make an offer like we have a pipe i can do 10 deals tomorrow okay yeah but how many do you need to look at before you make an offer no no i already have 10 deals i can close on that are good okay okay so you're probably gonna slow down um but just you can't integrate them all even if i had all the money in the world my problem is is my team can only integrate so many and if i give them too many there's just going to be problems and then you also dilute your your team quite a bit too yeah yeah you don't want to dilute the people okay we get we get one more here because we started a little late um i want the last thing i want to talk about here is how we're planning to ramp the f out of youtube so here's here's one thing i noticed um you and i we've kind of changed it up and i'll let you speak to it in a moment but i actually watched our miami interview or not interview, but we did an episode in Miami in my hotel room.

17:02Right. And I actually watched the whole thing. I didn't mean to watch the whole thing. I just wanted to see a piece of it. I ended up watching the whole thing. Like it was on 1.5 X. I noticed on our marketing school podcast, YouTube channel, the latest one that we just posted the long form where we just, you and me talking that usually our long form videos might get like a hundred to 200 views. This one got a thousand. I was like, Whoa. And the average view duration at a 10, 10 minutes or so. I was like, oh, this is really good. And what is it that we changed? We just talked about our lives and what's happening in marketing and business and how to grow from there.

17:34Yeah. And so I think we're just gonna do more and we're just gonna post the whole thing to YouTube. But even on our own personal YouTube channels, like we're both recording at Visible Audio Studios in Century City. And when I met with them earlier this week, he's like, oh yeah, Neil records for like four hours at a time, six hours at a time or whatever. Two. Two to four hours. No, no, I pay for four hours. We recorded in two. Got it. So like, same thing for me. It's like, I'm probably, I was doing like one a week. I'm probably just going to jack it up to like two hours or something like that. But, um, we're, I think the thing about our YouTube is that we know that the more time we put into it, the better results we get.

18:10Um, and now that we've gotten so many comments out, people just letting us talk and like not wanting us to talk about politics. They said that you said someone wants to, if they want to listen to politics, they listen to all in. We're offended by that guys. Okay. I'm not offended. I'm not really offended. Um, but anyway, anything else you want to add to that? Uh, I'm with you. I think we're taking over a lot. Um, I use a contracting company to help out with YouTube and then we mix that with our internal and one of the guys who runs this contracting company, which Eric knows who it is. They say, Hey, long time, no talk.

18:43Cause I'm working with someone on this team, but this is the owner. Just want to let you know, we got your feedback on slightly heavy handed clickbait style hooks and confirming we're happy to tone those down on outlines moving forward. Also, please keep giving feedback and sharing experience on how your experience is going. Love to continue to make sure that we're providing the best possible experience for y 'all. And I responded with, I changed two of the videos from the last outline. So they try to give me outlines and then like, or outlines are probably the wrong word. They give me ideas and I create the outline, but they'll try to give me like bullets.

19:19And I don't really even look at the bullets. I just look at the title and then I just riff on whatever I want to riff. And I said, I changed two of the videos and I just literally changed the topics, made my own outlines. I'm like to be more on topics I want to cover, but it's getting better. What I learned from this batch is use the topics you give and make up my own ideas for the ones I don't like and have your team just work on them. Right. Cause I'll give them a script, but then they got to put the script in order and make it nice and all that kind of stuff. uh and then i'm like by the way uh then i actually mentioned this was random i was like by the way i keep getting an email on invoices not paid if that's the case let me know i'll ping accounting but we typically pay once every two weeks um and then he said this was interesting this is a smart move to use in this economy yes we usually send out invoices minimum of seven days before they're due yeah and this is faster yeah before their due day and they always do at the beginning of the month so they start work at the beginning he's sending them before to get paid before work even starts on their end we typically pay after the work is done and then we send an invoice and you get paid within 30 days yeah but he wants to collect money before he even starts doing any work we used to do that with amazon back in the day when we worked with them and they're like okay we're net 60 but just send us the invoices like 60 days ahead or something like that we're like okay sounds good but anyway guys that's it for today please don't forget to rate view subscribe and we'll see you tomorrow.