Companies Ignoring Claude Code Will Get Left Behind

0:28Remember I sent you that Elon interview, the three hour one you did. stance, like if you haven't listened, that one is basically, you know, most working will be optional in the future, which he's quite, he's like quite a bit, right? There's gonna be a lot of robots, things like that. I think my take on this cloud code thing is this is probably the first time, like the way we were using it previously, it's like, okay, use it for strategy, tax strategy and all that. You want to, you know, hallucinate less talking to it back and forth. Now it's just like, oh my God, I can, any product that you build, it's not, you and I are human beings were flawed, right?

0:59But a product is going to continue to improve over time. You can keep compounding on it over time. And if you can have multiple fires in the iron, irons in the fire, where you can compound them for the highest leverage things that you want to do, the more people that do this, my God, like this is the first time. It's funny. He's making fun of me, right? He's like, you know, you call out all these trends and then I have to give it to you. This is like, this is like when you called out Bitcoin, right? It's like, you're on top of it. He's like, most of the time, a lot of stuff you say are stupid trends, but this is like, you're right, you're right on.

1:28Wait, who's saying that to you? Our mutual telecoms friend. Oh, okay. Yeah, yeah. And he's generally a skeptical person too. No, I'm with you. I'm 110 % sold on AI. I just need to get you to use it. No, so much so that I push all my executives really hard to implement. And every week I have a call with them on how much more do we implement and what were the results. Every single week they get the question. And what I like doing is I like calling them all separately. Yeah. To see if it's consistent. Well, that's good. I recommend if most people can do that, that would be great. But the other thing, Neil, if you actually do this for a little bit, I guarantee you're going to grow much faster.

2:08Guaranteed. Guaranteed. And you're probably right. I just find if I spend the majority of my day doing deals, I make the most amount of money from that. It's okay. You're going to touch this at some point, and you'll be like, Eric, you were right. Swear on my life, you're going to grow a lot faster. Swear on my life. Swear on Noah's life, too. Okay, so here's a question. I'm pitching a nine-figure deal right now. Nine-figure in revenue for me, right? Nine-figure revenue for your company. Yeah, yeah, yeah. Right now. Yeah, yeah, yeah. Long shot. I'm talking to the right person who can make the decision.

2:37All right? It's hard for me to get that kind of leverage using AI. I think in that case, the human part is good. You get what I mean, right? I'm trying to focus on, I'm spending most of my time right now on minimum mid seven figure deals all the way up to nine and only have one nine figure deal that I'm working on. I'm trying to get another one in the works, but I'm spending my time on mid seven all the way up to, you know, well into the eight figures. Like it's hard for me to use AI and create those kinds of efficiencies. I close a handful of them a year or six or seven. Yeah, it's a great year.

3:13It's a great year. And that's just new business that I'm bringing, not anyone else on my team. What part of your day pisses you off right now? Or what part of your day do you feel like you're wasting your time? The biggest thing that pisses me off is picking my kids up in school and waiting in the car line. So it's the driving that irritates me. I used to have a driver. I'm trying to be more down-to-earth and do everything myself. I'm really thinking about getting that Tesla Model Y. They're so expensive. It's like 60 grand or 50 grand. You can lease it now. Yeah, this is 500 bucks a month. Oh my gosh.

3:48Or 1 ,000 a month or something like that. What are your other cars? Let's not talk about it. I'll mention the Honda Odyssey. Exactly. So then... You know, if you had the Model Y, it would just drive you to car line. That's what I'm thinking. So then I'm like, I won't be as pissed off. And then, there's some things I'm really stuck in my ways, as you know. This proves it right here. For 500 bucks, to solve the problem that pisses you off, you won't do it. Yeah, because it's just out of principle. Okay. It's to teach my kids, really, that daddy lives a normal life or can live a normal life. You should have worked hard.

4:26The world they're going to live in, driving will be illegal. That's true. But they hate my car so much or they hate the Honda. Okay, okay. I'm trying to teach them. Is it embarrassing to other kids? Do they feel embarrassed because other kids have crazier cars? No, but my son especially is like, this is so slow. I can't believe it. He'll be like, I got to drive with daddy. He's such a slow driver. I want to teach him. life doesn't everything doesn't have to be glamorous i'm not willing to cut back on my home yeah right like i like living in comfort i'm not willing to cut back on like having someone clean my home every day and stuff like that but like i'm trying to cut back in areas that matter to my kids like a car like my son's addicted to cars when i don't really care about cars but the reason i was thinking about the tesla model y so i go to the car line early because i don't want to be on the back because then it takes me even longer to pick up the kids so i leave earlier so then i'm sitting in the car line and the tesla has a screen i'm like oh i could just watch a movie on there while the car is parked well and i'm addicted to trying to be the first car in line and i've mapped out every single day it's like a competition though it's a competition yeah and i figured out i need to leave roughly an hour and 20 minutes before pickup to be the first car in line so it'll give me around, call it like 56-ish minutes.

5:42And then I think it can be the first car line. I'm not willing to sit there for 56 minutes. So how long do you wait in car line or how long does that process last every day? I figured out the position I'm in. If I leave 45 to 50 minutes earlier, okay, I'm in the first batch of the car line where when they open up the gate where cars can drive in, I'm in that group where my kid can get in. So give or take, that takes you 90 minutes to two hours every day, right? More because I have to go there, come back. Three hours. Easily. You spend three hours plus a day. Hear me out. This is why I'm asking all this stuff.

6:18Hear me out. Okay. Imagine you're sitting there. Instead of wasting your time watching a movie, you just take out Claude Code. It understands all of your goals and you say, okay, map out this strategy for me over here. Map out this. I have it running on my phone. Just ask it to map out all these things. Here's the thing, those emails that were written, it did not, that's why I was so impressed. It does not look like the typical AI slot that you see. And you know this stuff's gonna get better. And so all of the stuff that I wanna do, you can say, hey, here's all the deals I'm working on right now.

6:42What else can I do to get more leverage from this deal? What else can I do, right? And you can just keep going with it back and forth, but it's mapped on everything because it's tied into my GitHub, right? And so, look, I know how to use GitHub right now. I never thought I would use GitHub, but I have my GitHub repo. It's tied to my Cloud MD file, which has all my personal goals, all my business goals, how we're trending right now, everything. And everything I build maps up to that. It even tells me when I'm being stupid sometimes. I say, hey, Eric, I think you're building too much right now. I think you should just focus on building this thing and compounding it.

7:09Stop building this, right? Yeah. Well, three hours a day. I agree with you. But during that time, a lot of them are spending driving. Even with the Tesla, you can't take your eye off the road. I've seen videos. I know Tesla is a great car. But they do recommend that you still look at the road and hold the steering wheel because there's just some things that they can't do, although it has better reactions than I do. And when I'm in the car line, technically right now I don't watch movies. The whole concept of model-wise, maybe I could watch movies. I spend all my time in the car lines on the phone trying to do deals or catch up with team members.

7:42Just so everyone knows, Neil talking on the phone is extremely high leverage because he's a human being and humans want to interact with humans. And these are very hard relationships to come by. Yeah, like when I'm talking on the phone, some of the conversation I'm having are executives, like executives who are C-level at companies that are worth over$100 billion. So this is like, this is a very effective use of time to try to close deals. How about, okay, so let me just put myself in your shoes for a second. So you're on the phone. Maybe sometimes there's some downtime, right? And maybe I want to improve Uber suggests, or maybe there's something else I want to do.

8:16Because here's the thing with ClickFlow, even though my engineers are working on that, there's a lot of stuff I'm building right now that are directly tied in. And then my CT is like, oh, we can easily merge this into ClickFlow. So I'm just going to keep building, building, building, building, building. whenever I have downtime. Because like when I'm at home now, instead of watching anime for three hours, I'm just on cloud code, you know? Because the difference is I don't have kids. Yeah, so mine is either I'm spending time with kids or I'm on the phone. And if I had a guest on my talk time, I'd probably spend six, seven hours a day just talking on the phone and trying to do deals.

8:46Yeah, which is a good skill that Neil has. And I even talk on the weekends when I have free time and my kids allow in between. Yeah. So it's like, but, you know, going back to like click floor ubersess if we use ubersess because that's mine i know click floor is yours i've thought about oh i can spend more time on ubersess i can spend more time on ads to the public yeah but then that's not high enough leverage yeah i started creating a spreadsheet i'm like i can just close one massive deal and by the way this is important for everyone to know too like okay what's the value from this i think it's important when you're working with these things whether it's cloud code or regular chat cpt or or just working on your own it's what Every day, what is the highest leverage thing I can do today?

9:23Yes. Today. And by the way, five, six years ago, I would spend my free time on Ubersess or Answer the Public and be in the trenches dealing with product every single day. Now, I've shifted over the years because I'm optimizing for what is going to produce the best returns. Yep. And by the way, I mean, Neil's going for 10 figures in revenue. So, you know, there's a different game at every level. That's why you have to ask yourself every day because the leverage score changes on a daily basis. Correct. Yep. So, you know, I mean, we talked about Elon for a second. So do you want to know Elon Musk's stance on SEO?

9:57Sure. Okay. Go for it. So if you look at Grokipedia, which is their version of Wikipedia, okay? So in November, traffic was 35 ,000 a day. Okay, now it's 3.5 million visitors a day. Okay. So yeah, every day, that's a 10 ,000 % increase in just two months. And so at this pace, Grokipedia is about to take over Wikipedia and become the biggest, you know, Pedia in the world, right? So Elon's just like, the superior product will win in the end. And this is his stance on SEO because you look at X, a lot of organic traffic. Wikipedia or Grokipedia, I mean, it's their version and look how fast it's growing.

10:30A lot of people are saying it is far superior than Wikipedia. So SEO is important, but no matter if it's SEO or paid advertising or social media marketing, I do agree the best product wins at the end of the day. assuming you have competent people in your organization that at least understand marketing. You could have a great product like Grokipedia, but if you don't have competent people and half the time all the pages are no index, the other half they're indexed and you keep changing URLs and messing things up, it can screw up your traffic. You really do need competent people. But having competent people with a shit product, even if they're amazing at what they do, it doesn't fix the business.

11:11You need both. You know, I was talking to some friends the other day that are very big. They were very big on the SEO content game. Okay, let's just say one guy was doing, I'm going to make some numbers up. Let's say he's making$30 million a year in affiliate revenue. Okay, so just count that almost all as profit. $30 million a year, Neil. And that revenue has now dipped to let's just call it$3 million a year. So on that call, I was talking to these guys and the whole stance now is the SEO content game is dead. What do you think about that? I don't think the SEO content game is dead. We still generate a lot of revenue from it.

11:47Yeah, go. I knew you were going to answer like that. So you go first and I'll go. So the reason I say the SEO content game isn't dead is we find it to just produce a lot of revenue as long as you talk about new stuff and stuff that's for your ICP. Where we see the SEO content game dead, as most people would call it, is what are the nutrition facts about a banana? Let's say if you're a health website. Content like that produces no value and it doesn't drive that much revenue in the first place. It doesn't really drive conversions. It doesn't drive revenue. What's the bite force of an animal? What's the weather today?

12:22Going over math equations if you're an education site. What is SEO, like the definition of it? Stuff like that, really basic content, there is no value. And if that's what you're creating, the SEO game in those eyes are dead. If you're creating valuable information for your ICP, it is not dead. And I'll give you an example of this. working with a global company. They end up talking about their struggle with multilingual and different products and where they should place a blog and breaking down when you have multiple websites, multiple products, multiple languages, the different scenarios, what's better, what's worse.

12:57AI will start pulling from that and citing you. A lot of the companies will start looking at that and be like, maybe we can just hire that company to solve it. We've gotten a lot of business from that specific example. Yeah. I want to come back to this in a second, but as you're talking, I was like, you know, if I were Neil, I would totally make a tax bot that does exactly what you want from a bidding, like does your bidding. Neil thinks, Niels is very, he's very strategic when it comes to that. We'll just leave it at that. And then, but I'll come back to that, is the SEO content game dead piece.

13:27So I actually did a webinar with ClearScope CEO Bernard yesterday. And I kind of brought this up to him too. So I look at, you look at these LLMs, okay? You look at Gemini, you look at ChatGPT. where they're grounding all their data from. It's still Google. Google is still, you know, 43%, you know, search traffic, 42, 43%. And these LLMs, it's 1%, okay? ChatDB is like 0.20 % and declining right now. And so I think, you know, what, I think the game, the content game isn't dead because all these LLMs ground on that traffic. And the other thing too is the game might've changed a little bit. So maybe we're producing more bottom on the funnel content, or if you're going to produce more top of the funnel, middle of the funnel, you have to provide a lot of value, which is actually going to bring me to my next point on how to grow fast on X.

14:13You have to have a unique point of view. Maybe you're doing data storytelling, right? So Neil actually does a pretty good job with data storytelling on his X, where he has different graphs and things like that, charts. People find that very shareable, right? And sometimes you get good PR, maybe you even appear on podcasts and things like that or shows. So I think content and game, it's just the, sorry, the content game, there's always an organic traffic or organic content game. And you just have to figure out what works and where your audience is actually hanging out. That's marketing one-on-one.

14:44Now, I do think that being said, Neil, I do think website traffic is going to continue to decline because the contract now with these publishers versus Google, for example, they're just not getting paid as much anymore. So what is the incentive to keep producing these articles? And so I think a lot of people are trying to adjust and adopt other channels as well. Yeah, and going back with marketing is like, at the end of the day, you just got to take an omni-channel approach with whatever you're doing. If you take an omni-channel approach, you should be fine. Don't ever be relying on one channel.

15:13Create amazing products, create good content, and you should be fine. A lot of this does come down to basics. People talk about all the technology and all the changes, but they don't do the fundamentals right. All right, guys, we'll catch you later. Goodbye.