Do You Want Your Lawyers Using ChatGPT? A Debate

4 Nov 2024 · 8 min

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In short

Podcast Summary: Marketing School Episode #2856 - Do You Want Your Lawyers Using ChatGPT? A Debate

Podcast Overview Hosts: Neil Patel and Eric Siu Description: This podcast provides actionable digital marketing tips, covering various aspects such as SEO, content marketing, social media, email marketing, conversion optimization, and general online strategies.

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Episode Highlights Key Topics Discussed

  1. The Rise of AI in Legal Work
  2. AI technologies like ChatGPT are revolutionizing the legal field by enabling the generation of legal briefs at a fraction of traditional costs.
  3. Example: AI can produce documents that would cost $8,000 in six hours for merely $3 in API credits.
  4. The advancement of AI models is making legal processes faster and cheaper.
  1. The Role of Chief Automation Officer (CAO)
  2. Emerging role in modern companies aimed at maximizing efficiency through technology.
  3. Key responsibilities include:
  4. Identifying tasks suitable for automation.
  5. Implementing and training employees on new AI tools.
  6. Keeping up with automation trends to align with business goals.
  1. AI's Impact on Employment and Skills
  2. Discussion about the potential job displacement caused by AI versus its ability to create new opportunities.
  3. Emphasis on the need for workforce adaptation to new tools and technologies.
  4. Historical context: Job evolution from agriculture to industrialization, and now to digitalization.

Concerns Raised

  • Accuracy of AI in Legal Contexts
  • Potential for errors due to AI "hallucination" (misleading or inaccurate outputs).
  • Importance of having a human oversight in AI-generated legal documents to ensure quality.
  • Long-term Implications
  • Debate about the balance between job loss and the creation of new roles that require higher levels of skill.
  • Importance of continuous learning and adaptation to remain competitive in an evolving job landscape.

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Key Takeaways

  • AI Cost Efficiency: AI tools can drastically reduce costs in legal work, signaling a transformative shift in the industry.
  • Automation Leadership: The role of CAO will be crucial as businesses integrate more automation into their operations.
  • Job Evolution: Historical precedents indicate that while some jobs may be lost, new opportunities will emerge, requiring upskilling and specialization.

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Closing Remarks

  • The discussion highlighted the rapid evolution of AI and its implications for the legal field, emphasizing the balance needed between embracing technology and maintaining human oversight.
  • The hosts encourage listeners to stay informed as AI continues to develop and reshape industries, promoting a mindset of adaptation and learning.

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Call to Action

  • Encourage listeners to subscribe and review the podcast for more insights on digital marketing and AI developments.
  • Visit [Marketing School](https://www.marketingschool.io) for more resources and updates.

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This structured summary encapsulates the core discussions, key concepts, and implications of the podcast episode while offering a clear and accessible format for readers.

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Transcript

Automatic transcript. May contain errors.

0:00Did you see that ChatGPD can write these$1 ,000 an hour briefs for$3? We've heard examples of senior lawyers at law firms who said, you know, I just had O1 write a legal brief for me. That would have taken a$1 ,000 an hour associate six hours.

0:18OpenAI CPO, Chief Product Officer, Kevin Whale, I think Whale, Whale, says their O1 model can now write legal briefs that previously were the domain of$1 ,000 an hour associates. What does it mean when you can suddenly do$8 ,000 of work in five minutes for$3 of API credits? So I don't think this is anything, like we've heard about this type of stuff before, right? But I think the costs are just continuing to come down more and more. And the models are getting better and better, right? The O1 stuff. So between the stuff we talked about earlier with Anthropic computer use, right? So that's a real agent.

0:52And then you have Bolt.new where you and I can prototype anything. Like we're developers now. We're pseudo developers now, right? And then we're bringing down the cost of just costs overall with legal costs. I think that's pretty crazy. This all kind of goes in with this concept of the chief automation officer. So this is from Steph Smith, and she works at A16Z. And she said, I actually originally shared the concept of CAO, chief automation officer, in 2021. So basically, it's a scrappy, semi-technical generalist. They've been 10x with LLMs, Cursors, Zapier, AI, etc. And so basically, I'm not going to read the whole thing here, but you can see this if you can rewind the video.

1:35But the concept of a CAO is emerging as a crucial role in modern companies to maximize efficiency and productivity through technology. Here's an overview of this potential job of the future. I'll just read off a couple of things. Key responsibilities. Identify repetitive low-value tasks across the company that can be automated. Implement AI and automation tools to streamline processes. train employees on how to use new technologies effectively, stay updated on emerging automation technologies under potential applications, work closely with other C-suite executives to align automation efforts with company goals.

2:06So I think we're going to see more and more of this. It's just starting right now. All right. So I wanted to take a second to tell you about the Agency Owners Association. So this is a agency peer group ran by my podcast co-host Neil Patel and myself, Eric Su. And these were nine and eight figure agency owners respectively. And what I will say is at the end of the day, you want to learn from people that have been there, done that. If you want to grow your agency to seven figures, eight figures and beyond, this is the group for you. And we bring in other agency owners to speak as well. And it's a great peer group where you can help each other out.

2:34And you're going to learn how to acquire more clients. You're going to learn how to take yourself out of the day to day and to build the business of your dreams. And the cool thing till November 30th, we are holding a special price and you can apply at marketing school, the aisle slash agency. And the great thing about it as well, if you try to get into group, there's a seven day free trial, right? So once November 30th hits, we're going to increase the price by$200 per month. So right now you're getting it at the lowest price possible. So go to marketingschool.io slash agency to learn more and we'll see you inside.

3:02How many times have you been sued? Um, or how to deal with legal matters where you have to fight it out? I think less than, I don't know, two or three times. All right. Enough. Yeah. Would you use a law firm that's using AI for their briefs and stuff. I would use a law firm that's reputable. And as long as they have a human in the loop, I'm okay with it. That's a good answer. I'm similar. I want a human in the loop. I do not care if they're using AI or not to save money. All I care about is the end result. And for our in-house counsel, I would of course give them all these tools so they can be more efficient.

3:41But when we pay external firms to help us with our legal matters, because there's only so much your in-house team can do because the in-house team is usually more generalist and then your external team is typically more specialist like i'm going and hiring that person who's going to get things done and is going to win and i look at the return i don't care what they're costing per hour i care for the end result and them achieving it yep my care for the outcome exactly and my fear with ai in some of these scenarios like legal i've seen and heard a horror story is like remember that attorney in new york that got in trouble yeah using chat GPT.

4:15It hallucinates. Yeah. And you and I have both used it in marketing and we know it's nowhere near perfect and it's awful lot. This person, it's in their benefit to talk about how chat GPT or whatever it can do legal briefs. But you and I know there's no way it's 100 % accurate and there's probably a lot of issues with it. Yep, 100%. I think, again, this stuff's going to take time, but I think we're getting there a lot faster it seems. And Toby actually said this from Shopify. He's like, dude, even if we just use chat GPT now over the next 10-year period, we'll probably add$10 trillion in value.

4:47But the crazy thing is it's continuing to get better. So that's what I'm excited about. We'll continue to talk about this stuff as it goes. Try all the things we're talking about. Anthropic computer use, Bolt.new, the O1 model from ChatGPD. It's great because it spends time to think. I don't know if you've used that one, but it's pretty damn good. There's a lot of great solutions out there. But yeah, you and I are on the same page. I think it's improving within two to five years. This can look very different than what it is today. I still think there'll be tons of errors because the inputs that it's scraping from the web have tons of errors and inputs because everyone has difference of opinions, which means the outputs will be skewed and not 100 % accurate.

5:25But paying good people combined with AI, I do believe is a solution going forward. Yeah. And I've kind of changed my stance a little bit. I was like, kind of like, oh, a lot of people are going to lose their jobs. I think some people lose their jobs, but as long as you learn to use this stuff, I think humans will just be doing other higher level jobs at the end of the day. It's always been like that in history. Back then, 100 plus years ago, we were mostly farmers. And then we moved to an industrial age. And now most of us are just working on our computers, right? So things change. Yeah, and not only do things change, but we've adapted as humans.

5:57When farming, a lot of it has been automated. It's not like the rest of the world has lost their jobs. They've figured out new ways to earn a living. It's yet to be seen what happens in the next 10 years. but I still do believe there'll be opportunity for people and people will have to spend more time leveling themselves up and becoming better at specific, highly specialized skills. And that is it for today. Please don't forget to rate, review, and subscribe and we will see you tomorrow.

From the publisher
In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction of the cost, the concept of the Chief Automation Officer (CAO) as a vital role in modern companies, and the implications of AI on employment. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Rise of AI in Legal Work (02:49) The Role of Chief Automation Officer (05:43) AI's Impact on Employment and Skills (06:19) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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