How ChatGPT Ads Will Make You Rich

0:00How ChatGPT ads will make you rich. Okay, so this guy, I actually know him, Marketing Max, so great guy. So he's like, I'm about to spend an ungodly amount of money on ads inside of ChatGPT, holy cow. So ChatGPT is about to introduce ads, right? Not only that, they're about to go public for maybe a trillion dollars, right? So basically, ChatGPT is about to introduce ads. You spent months telling it about your divorce, your new job search, your kid's health problems, why are you on vacation, what you're afraid of. OpenAI just hired 630 meta employees, 20 % of their entire company to figure out how to turn those memories into ads.

0:37Projected revenue, 25 billion by 2029. So here's how it works. ChatGP's new memory feature doesn't just remember what you tell it to save. It references all your past conversations automatically. Every chat, every detail, every vulnerable moment. Even if you delete them? Even if you delete them, yes. I remember reading about this a few months ago. Even if you delete it, they still have it. Yeah. This is ChatGP, right? So where you live, your pets' names, your family members, your dietary restrictions, your career struggles, your health anxieties. So when ads roll out in 2026, that memory becomes targeting data.

1:09Ask about running shoes. It already knows you hate gyms, but love hiking because you mentioned it three months ago. Ask for recipe ideas. It knows your kid has a peanut allergy from panic conversations last summer, right? So the answer is yes, because Meta is open AI now, right? So what's interesting to me, I mean, this kind of gets me to want to, you know, maybe invest in that trillion-dollar valuation. Maybe let it come down a little bit, right? I'm okay. I'm not investing in it. So let me finish on this part real quick. We can come back to that in a moment. We can talk about that. So why we care?

1:37OpenAI wants to monetize free users via chat GPD ads by 2026, according to a report. So this is why people, when someone, the YouTuber tells me that, oh, you can't make money on a$20 subscription, that was missing the point entirely. They have 800 million users. So. 800 million active users weekly. Yes. Which is a lot. Yeah. It's a big difference in total users, by the way. 800 million active is a huge number. So look, I'm excited to spend money on the ads here. And whenever a new channel comes out, that's when you want to go hard because it's cheap. That's like when Google first came up when we're still in high school, right?

2:08Yes. Yeah, you and I will spend our arm and leg on it. Our clients will as well. What we find with chat GPT, or at least I find with the ads valuation, even if it's a trillion, let's say it goes to a trillion dollars, I look at it as like the revenue is not there yet. it'll grow into it and its price could go to two trillion three trillion four trillion get a better return elsewhere yeah we get a better return elsewhere and like i just rather park the money with myself and i can do a lot of deals where i double my money overnight see that's such a good quote i'd rather park the money with myself that's good see that should be quoted um okay so i'm gonna pick uh oh this one the one i mentioned earlier before you do you look like you want to pick one you want to pick one no you go for it so so this is uh so elon said this it's a real weakness to want to be liked, a real weakness, and I do not have that.

3:00And so this is him talking to Andrew Sorkin from New York Times. And I think this is interesting because I think over time, some of the nicest people I've known that became successful CEOs or founders, they became battle-hardened. So they're still very kind. They're still very respectful, but they don't care nearly as much as they used to about being liked. I think you didn't really have this problem. You might have had a little bit of this problem in the beginning, very early in your career. I didn't know you back then but i for sure had this problem my early career right um and so i do believe that if you're going to try to build something of for for the long term you have to approach things here and this is the graph i wanted to show you the unkind truth versus a kind lie do you know what the difference is no okay so here check this out i sent this to um my cto the other day and um it Basically, here, I got to pull this up for you.

3:56I sent him a lot of messages. Oh, my God. Well, why don't you react to the real weakness first while I pull this thing up? So, I don't know how you have been, but we're human. So, naturally, that affects your emotions or your feelings. You agree with that statement, right? And I believe to Elon, to some extent, that can affect his feelings and emotions. Like, I've seen interviews with him where he gets teary-eyed in the past. Yeah. we're human beings what I found the solution to be I know this sounds bad is I just try not to see it and I ignore it because it affects me a lot less and I just keep moving on and doing what I think is the best so I think you'll like this based on what you just said okay so on one side for this this graph over here right you have unkind truth okay versus a kind lie so let me explain what these two are.

4:47So an unkind truth is when I'm direct to you and you're direct to me. So in the moment you might be unkind. So for example, um, I don't know, you just lost the audience or like whatever, or like you, you, I might tell you something that's like, Oh, Hey, or like, if you're like Eric, you're going, if I say Eric, you're going bald. Yeah. Or I think you're, I think you're getting fat Neil. Yeah. Right. So like, and keep in mind, I'm skinny and Eric has a full set of hair. So neither of these things are true, but we're just giving you, but we would tell each other if we if we think these things right so unkind truth right i i wouldn't tell you if you're going bald you but you would tell me if i'm getting fat no overweight i would for sure tell you i would not like you're talking about like just gaining five pounds no like 50 pounds i would tell you like hey let's go i wouldn't tell you hey you're getting fat i would say hey let's go but you would say hey eric i am concerned for your health yes or but what i first try to say I'm like, dude, we should work out together.

5:42When are you free? And then it becomes a hundred pounds. What happens? No, no, no. I would work out with you and try to fix it without saying it. What if I don't listen and I gain another 50 pounds? Even before the 50 pounds, I would say something. Yeah. But you would start saying things that are perhaps unkind in the moment, but it's the truth, right? Yes. And so what happens here when you have a functional system? Even 50 pounds. I wouldn't let it get 50 pounds. You gain like 30, 40 pounds of fat. I would be like, hey, dude, we need to go to a gym together. Exactly. Exactly. So, but, or you tell me the kind lie, Eric, you look so good.

6:12Oh my God. So good. So what happens here is in the moment, if you get away with it in a moment, but you actually end up building a dysfunctional system. So it gets worse and worse. So this is how it was when you've seen maybe even with your companies, both of our companies, maybe in the, at least I was just kind. I was too scared to tell the truth, too scared to tell the truth. But what happens is, so when you have extreme commitment to the truth, it makes relationships acutely dysfunctional, but systems chronically functional. So it says, it mentions Elon here, right? So an extreme commitment to kindness makes relationships acutely functional, but systems chronically dysfunctional.

6:46So like the UK, for example, or they're talking about like, you know, I'm not going to go into politics, but you look, if you keep going unkind truth, it compounds over time. You build a very functional system. That's what you want to do with a company. Yeah, I agree with that. I tend to just tell people the truth. Yeah. and people don't want to hear it, but it's okay. I think the key is when you tell them the truth. Let's use the example of Eric gaining weight, okay? Eric has not gained weight. I would start with not being as direct and I would try to add some finesse. And I'm like, I would say, hey, Eric, I want to start eating cleaner.

7:27Can we do a challenge? You know, I want a buddy system. You help me and I'll help you. let's try to see if we can do a challenge for a week if we can both eat really clean and elite X amount of meals and this type of food. Like, are you down? And then if he says yes, great. If he says no, I'd be like, okay, how about we try working out together with each other, you know, like every day for seven days. Let's see if we can do like the, what is it? 30 day hard or something like that? 75 hard. 75 hard? I'm like, there's 75 hard where you go crazy for 75 days when it comes to working out. Let's just try doing it for two weeks or a month.

8:05And we'll be each responsible to each other. So I would start trying to come up with solutions instead of just being direct and just tearing you apart. And it's not that I don't have the issue of saying something to you because if something's really bad for you, I will tell you. But I believe in most cases, just telling people like you're gaining weight, it doesn't do any good. I think people need a solution or they need motivation to go and try to fix things right like same with work when someone does something that I don't like instead of me just saying like this product sucks or this release sucks or this has bugs I go in and document the bugs and I'll be like hey can we fix this the load time's too long people assume that nothing's loading oh we can't it would be too expensive to load all this up in two seconds instead of six seconds okay can we actually create a design because I don't want to increase cost 7x can we actually create a design that lets people know what they're going to get in seven seconds or that it's loading so then that way they just don't leave.

9:08I'm a big believer that instead of just lying to people and saying everything's okay when it's not, you work with them on solving the problem instead of just saying you suck. You know what I do now instead of just going to them directly? But before I do that, if you start to gain weight and you saw your mom, what's the first thing she would say? The Black Friday Cyber Monday weekend is where systems get stress tested. Traffic surges, inventory moves fast, and every second counts. You need a platform built for the moment. That's Shopify, the commerce platform behind millions of businesses and 10 % of all U.S.

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10:16Sign up for your free trial today at shopify.com slash marketing school. That's shopify.com slash marketing school. Go to shopify.com slash marketing school and make this Black Friday one to remember. Right now? How much weight am I gaining? As a kid, even five pounds, 10 pounds or whatever. My mom would have been happy. Oh, because she wanted you to, oh, okay. Because I was really skinny. I was always in the one percentile for weight. What if you lose another 10 pounds? You see your mom right now. What would she say? She would be like, you're skinny. You're not eating. She could have sugarcoated.

10:48Exactly. So whenever I gain five pounds or whatever, my mom, the moment she sees me, she used to call me. She's like, oh, looks like someone got fat, right? And then I'll go back to her. I'm like, look who's talking. Right. So we just start talking to each other. But my point is, like, our moms are it's it's it's unkind truths. Right. Because they want the best for us. Right. Now, that being said, in a corporate world, like with people, you have to have some finesse. Right. So the way I do it is like, let's say, you know, I'm working with you. So instead of saying, hitting you hard immediately, I'll say, hey, Neil, so how do you think things are going right now?

11:19Right? Oh, yeah. And then I'll be like, okay. So what stories are you telling yourself right now? Well, I think I need to do this, that, like whatever. Okay. So what do you need to do to improve it? Right? So then they start to answer with their solutions and I'm not solving it for them. Now, do I have the patience for that all the time? Absolutely not. But does it work well? It does. Yeah. And you made me think of a situation And I'm a big believer in the unkind truth, but it only depends who it's to. Like if it's a business colleague, I understand I need finesse. If it's a friend like you, I'm probably going to be a little bit more direct than I would be in a corporate environment.

12:02Even Mike's a good friend of yours, Camo. Yeah, I'm direct with him. And I'm pretty direct with you. And when I say I'm pretty direct, I actually think I'm very direct with you. I just I wouldn't add the finesse if you were 50 pounds I would tell you beforehand but if the 50 pounds for some other health reasons that you can't control because some people have weight issues I have family members that have weight issues and they can't control it for other reasons like thyroid or whatever it may be I would not just tell them like hey something's wrong you have to understand I know some people who gain a lot of weight when they're stressed out and I would never tell them you're gaining weight instead i try to figure out why they're stressed and i try to help solve the root cause of it so they can get healthier um but there's certain instances like yesterday i was dealing with uh my home and the construction of my home and even today yeah even today and i just went off on people i was just going off and when i mean i was going off like i was really going off and I was very firm.

13:09I wasn't yelling at them, but they all knew I was pissed off. And I was like, look, there's a lot of incompetence and I want to know who's causing the incompetence. An example of this, and this is a real example, they're telling me, we need more budget. We need to buy more doorstops. We need another$3 ,500. But there was a lot of this little stuff and added up to 60, 70 grand. Okay. It was literally somewhere between 60 and 70 grand. and i was like we've had our doors for a while right they're like yes some doors are sliding doors you don't need door stops for this some doors swing when a door swings you need a door stop right yes how long have we known our doors for so who's the person in charge of counting the door stops shouldn't you just count x amount of swinging doors means x amount of door stops if an entry to a door is a double door and it swings you need two door stops I'm like this isn't rocket science I'm like why are we working with people who are incompetent when I'm getting charged a premium dollar for a luxury home if you're building a home in Beverly Hills one would assume it's a luxury home I'm not trying to be a prick here this is the reality and you're probably charging you more because it's Beverly Hills you agree with that statement?

14:26man trust me i negotiated i tried finding so many people and a lot of people were off like they had another one oh we hired one of the best stone people and you know how i found that out when we went to go pick stone people are like this person's gonna install it you picked one of the most expensive and premier stone people they're known for a meticulous fabulous job oh they missed something now i gotta pay more because they forgot to bid it up their incompetence yes yeah why are you getting taxed on that why am i getting taxed on this and i'm like who on rn is missing this stuff and i'm paying for people not only to do the project like you have a general contractor who does it i also pay for people to manage the whole team and the general contractors called the owner's rep to make sure everything goes raw right so that way i don't have issues yeah so i'm like who are we paying why am i paying so much money for incompetence and i'm like this This would be a lesson, guys, from Neil.

15:22Never build a custom home because it becomes a second job. Yes. And then you know what they told me? Straight up? Well, with all our homes, this kind of stuff is normal and it happens every project. Imagine if we told our clients that. Yes. And I'm going to read you something I wrote to them in an email last night. All right? This is how... It must have been a long email. It was a long email. I'm just going to read you one part of it, though. So let's see. Where is it?

15:58So look at this. I love all you guys. I try to always end with, you know, I try to be nice. And I really do love them because I've gotten to know them for a while now. Over a year. I love all you guys, but I would have never built this home if I knew it was going to be this painful. I know construction has a bad reputation of things always costing more and being delayed in constant errors. But just because the industry has a bad reputation, we shouldn't hold ourselves to those poor standards. We should be doing better. Oh, it was a short email. No, no, no. Oh, you had a lot more. Oh, that's how you started it.

16:32That's one paragraph of the email. Oh, it's a long email. And this is the second part of emailing. I'm just going. There's like 12 paragraphs, guys. That's what I'm looking at. Yeah. And some parts I'm harsh, right? And I didn't end with that statement, right? I love all you guys. And then I even said after that, you guys need to talk and figure things out soon. I don't want to keep getting change order. Change order is something that just keeps costing you more money. But I'm getting people charging me more because it's their fault. And then I put in all caps. Please let me know what we are missing and get me a right number right away.

17:08I don't want to wait weeks anymore. This is supposed to be done months ago. and then I give examples of this stuff and the dot, dot, dot. And I'm just like, I'm just over it. And I have a right to be over it. So what is the point you'd like to give the audience on this? Sometimes you need to be very direct. If you're not very direct, your problems just snowball and it just costs you an arm and a leg. Whether it's business or your personal life, you just create a bigger shit storm, excuse my language, for yourself. And this is why it's very important to be direct. And this is why in business, yes i do have some finesse but we talked about the main key people you work with do you think i have any finesse with the main key people i work with on a daily basis less depending on how close you are the closer you are the less yeah yeah so i would say out of the 30 people uh 15 of them probably soak up 80 to 90 percent of the time with those 80 uh 15 people there's no finesse yeah yeah which is i don't want to operate my business with my best people if i have to dance around right like i'd rather be direct and then sometimes they blow up and will be direct with me and pissed off at something i did and they have a right to be and i like it that way.

18:26Yeah. And I apologize. By the way, like yesterday, we're like debating and arguing things. Right. I don't think there's anything wrong with that because to me, an argument is just you're making points. Right. And sometimes I'll be wrong. No, no, no. Argument is progression. That's how you look at it. I look at it. Yeah. And argument is progression. But when you when you sugarcoat things, you're actually stopping progression. Right. So even if you call me a fruit fly for a good reason, I love it. Right. I started laughing. Right. Like it's actually scary. Like if you imagine there's you start working for someone as an executive, you call your boss a fruit fly like i like that person yeah but you most people think that's like a scary thing but i love it right yeah yeah it's great so um i think our point of all this this goes all the way back to to wanting to be liked and and if you want to go far in business you should care more less and less about because i as i've progressed in my career i've worked for a couple people a couple startups right you've worked maybe as like a janitor or something yeah in your teens right um so you haven't worked for many people right but i've seen the progression the ones that want to be liked, they don't go very far.

19:25The CEOs that I've actually feared a little more, they went very far. That's what I would say. Now that we kind of see it from the other side as founders, it's like, okay, it might be in the moment, it's like people might fear you a little more, but the ones that go far with you, they're going to respect you long-term a lot more because you have the courage to make decisions. Totally agree. Yeah. Okay. Last thing before we go here. What's Big Mario Marketing? Okay. We'll talk about Big Mario Marketing. I think you've seen this graphic before. So, okay, check this out. You play Mario, right? Super Mario, brother?

19:56Yeah, Super Mario. Remember when he eats the flour and he can throw fireballs? Yeah. Remember that? Okay. So, guys, this is a graphic of Mario here. He's eating a fireball, right? Or he's eating the flour. That gives him the fireballs. So, big Mario marketing is the number one rule of marketing. Nobody cares about your product. They care about themselves. So, this is not what you sell, right? So, you don't sell the flour. This is a potential customer. You sell the outcome, the customer who can do awesome things. Yes. So they don't care about your amazing flower. They care if you can do amazing things, right?

20:26So this guy literally dropped the best marketing lesson you'll ever see. So your customer, little marketing, not as powerful, needs help. Your product and item Mario can use. The result, big Mario shooting fireballs and kicking everyone's ass. And actually, that was my favorite power-up. It wasn't even like the cape where he can fly. I just wanted to throw fireballs. Cool. Yeah. Anyway, that's big Mario marketing. I love it. All right, guys. That is it for today. It's time for us to go to lunch. We'll see you tomorrow. Bye. Thank you.