How Experimenting with AI Tools Led to Better Results with Thomas Ma

0:28Hey guys, Eric Su here. love is this tool called Opus. Has anyone ever used Opus before? Okay. Raise your hand if you've never heard of Opus. Awesome. This works in two ways. I was over there in the podcast long-form discussion. This tool will be a lifesaver. If you have a long-form video that's over an hour and you're trying to chop up a bunch of clips you can make on social, you can upload a clip that's an hour long, this tool will spend 10 minutes and just give you 15 clips that you can easily use for vertical videos. And what it can do is it'll give you captions, emojis, and it'll give you a score on base on what it thinks will go viral.

1:08And it's just really easy to use. And if you don't make long-form content, that's okay too. You can upload something that's 60 seconds and it'll just edit, it'll just give captions, emojis, and make it optimized for vertical video. It's really cheap to use, too. I use it a lot. So here's, I don't have any videos that work, but basically just upload, adds the emojis, you play the video, and it can also transcribe in different languages, too, so that you're not just limited to English. So let's say you want to go to Spanish, French, whatever, it does that. But you should edit, that's what I'll say.

1:43Not everything is accurate. But it does save time. This is cool. I know everybody knows about Photoshop. Let's say you have a vertical video you're trying to advertise on YouTube. You can't just upload that because it looks awkward, right, because YouTube is horizontal. Well, with the new AI and how that works, Photoshop, you can expand your vertical video to a horizontal. Typically, what you have to do is you have to re-record this in a horizontal format. But now, you just upload it. You type in Monitor Kitchen. It's similar to Mid Journey. You can filter through different types of looks for the video.

2:18And disclaimer is, again, not everything will look great at first, so you may have to do some polishing. But basically, the video won't play, but look from left to right, how clear the image is, and it's not real. We record it in vertical format, but this has really allowed for our team to expand to do way more with less capital because it's just AI. Yeah, it's just Photoshop. Exactly. So that's just food for thought there. And then we got 11 Labs voiceover. Does anyone use 11 Labs before? Okay. If you haven't, highly recommend this. Something cool for you guys to know is voice cloning. They do have default voices, but let's say you want to make your video, again, in Spanish, but this time it's a voiceover for a product and you want it to sound native.

3:12So if you're trying to voice clone, a big tip is upload some HD quality audio clips of how you want that voice to sound. And if there are words that are hard to pronounce in that language, make sure you say it so that when you write the words for your product, like whatever it may be called, it's pronounced correctly, you can overlay it pretty easily. So what my team does is in the past, we would have to hire somebody. Let's say we need a French voiceover. We have to hire somebody. They have to say the voice. but now since we've cloned the voice and we know what we like it's just like an easy you can't see the black one but this video was in French and if you were to watch it you wouldn't think it was the AI but that's because we cloned it and that can be easily done and again tool super cheap this is a bit long but what I like to do is I use google bar chat GPT does it too but what I like about Google is it's quick, simple, and it gives photos.

4:14So what I was doing is I was preparing a storyboard for a two-minute documentary just because. And the prompt was, I said, you are a creative producer that is in charge of coming up with the narration and scripts for Tom Brady. This project will be for two minutes. Can you come up with the storyboard about Tom Brady and include key milestones and how he was able to become one of the most famous NFL QB of all time? share his underdog story, how each scene should look like. I have at the bottom left because if you're doing prompts, you have to be very specific. If you type something like, hey, make this, obviously it's not going to know what you're saying.

4:51So the first time I entered, I didn't get any photos, but you can see the right side of it gave me the scene title, the voice of the narrator, and the image. But that wasn't what I wanted. So to fix that, I said, Google, can you please include photos of Tom Brady in the storyboard and expand on the narration? And it did, but the problem was it only left me with four scenes, so that's not enough for a two-minute documentary that I'm trying to make. Again, this is for fun, for creative thinking. So I had to ask it to correct itself and say, can you make this into a ten-scene story? And it did. It just pulled images up, and within a minute, I have, it's thorough too.

5:28It's thorough like this, but I have ten of this from top to bottom, so now if I'm making a documentary on Tom Brady, I have everything written. and script writing. Again, you should audit everything, but I have a strong starting point. So when it comes to ad creative, it's kind of, you can do a lot with this, like storyboarding, your scripts, it'll research for you. It's pretty fun. And a tool or a newsletter that I read a lot is the Rundown AI. I check his Twitter every single day. I'm on his site. He's always featuring the best tools. There's hundreds of tools now. And my best advice is try to find the tool that optimizes your workflow.

6:10I know it can be overwhelming when you hear everyone say, let's try JetGPT. But it's like, how does it work for you? And that's important to figure out. And the only way you can learn is you sign up, go join these newsletters, read about it. And whatever you're trying to build in your KPI, measure that. And see, does this help your business make more revenue or save you time? If the answer is yes, awesome. you're integrating AI workflow into how it works for your company. And again, just basic prompt stuff. What I like about ChatGPT 4.0 is I think it's stronger than the other ones based on my personal experience.

6:47When I work with creators, I always have film, action, and script. Film, action basically tells the creator how they should record because if you're making a creative, you can't just be like, hey, go make something. You need to have a clear image of what you want and how they should hold their phone and what they should say. But the prompt that I put in, ChatGPT knows that's what I want. So if I'm like, hey, make me an ad for my shoes, it'll be optimized for the format that I want. And then the end is just great things take time. Everyone's always, hey, can you make this creative and it'll just work?

7:24I'm like, no, that's not how ads work. You've got to experiment. You've got to test all possible angles. You've got to see the CPA. You've got to measure your data. There's so many things to look at. But if you get the fundamentals correct, then over time, you're going to see better results.