How Grimes Is Shaping The Future of AI Generated Content

0:00All right. So we are going to talk about how Grimes is reshaping the future of AI generated content. So let me set the stage for this one. A while back, maybe a month or two ago, there's AI generated music from this guy. He looked like a ghost. It was a TikTok and he was wearing like a white sheet with goggles. So he looked like a ghost. He made a really, let's call it what do young people call it? They say fire, right? It was a fire track. And so it was a combination of The Weeknd and Drake, but it was totally AI generated. And it sounded really catchy. It's like, oh, it sounded like they really made it.

0:31And what happened immediately was that there was a takedown of all of that. So, you know, the music record labels and all that, they're pretty good at getting DMCA takedown requests in, which just basically means like, hey, like, this is illegal, you guys need to take it down. So it was taken down on Spotify, it was taken down on YouTube, everything. And so that happened. But then a week or two later, someone made AI generated music around the artist Grimes, who was with Elon for a while, I believe they had a baby. But so Grimes, her take on it was, oh, this AI generated content. Well, you know what?

1:02You can keep it up. Just give me 50 % of the proceeds. And I'm just going to use it to continue to expand my reach. See, I look at it two different ways. If you're up and coming, you're not generating a lot of income. And I'm not saying this is Grimes. I don't think she has to worry if she has a child with Elon Musk. I'm pretty sure she's financially taken care of. And I'm not saying that she can't do well on her own. I'm just saying, based on laws, I'm pretty sure Elon being the world's richest man or second world's richest man, I don't know what rank he is at currently, pretty sure he's providing for his own children.

1:33When you look at it, if you're an artist and you're not making that much money, sure, why wouldn't you want 50 %? But on the flip side, Eric, if I was a really, really popular celebrity, like a Drake, a Weeknd, a Tom Cruise, or whoever it may be, it's not just about the money, it's about the quality. I wouldn't want stuff being put out there that doesn't match the quality of my brand because I believe, and I have no data against this because we haven't seen enough of it, I believe it is going to hurt my future revenue potential because people will associate my name with crap then. And a great example of this is, do you remember a lot of the celebrities, and I'm not going to name any because I don't want to pick on them, and I respect them for business and just making money.

2:18But do you remember some of the celebrities back in the day that would just produce amazing movies? You know them. A lot of them live in your neck of the woods. And now a lot of them just crank out movies, and they'll just crank out whatever for the paycheck. And now when they create new movies, even though they used to have a big name, no one cares to see their movies because they'll crank out one or two a year, low quality. The storyline sucked. The acting isn't great. Even though they're a great actor or actress, just the quality isn't there. And their brand is in essence tarnished from a revenue aspect if you're looking to create a high blockbuster quality movie.

2:56That's a good point. Right. And Neil, I don't know if you saw this, but Winnie the Pooh actually became, I think, open or creative comments or whatever it's called exactly. But people could do whatever they wanted with Winnie the Pooh. And so now people are making like really nasty, like I remember seeing something where it's like a Winnie the Pooh horror movie or maybe it's a Barney. Barney the Purple Dinosaur or it's Winnie the Pooh. It's one or the other. But point being, that is affecting the brand, right? People start making sexual stuff and they'll go overboard with this Winnie the Pooh stuff.

3:23I bet you, right? I didn't know that Winnie the Pooh is critic comments, but you start doing that, people do some freaky, weird stuff and it'll start tarnishing the brand for kids. The solution here is, by the way, this is very new. We're all just, this is conjecture right now, but my take on it is it's meeting in the middle. So if it's high quality stuff, if it passes a test and then maybe there's some type of algorithm that says this passes the test, this makes my brand look good, then go ahead, let's do a 50-50. But if it doesn't pass certain criteria that I'm looking for, then that's a no-go.

3:54and you need to take it down. Yes, I think what will happen in the long run, it'll be up to the artist or the creator in which it's up to them if something stays or goes, just like right now. And if something stays and they wanna leave it there, they should have a right to make money because it is their brand, their voice, their face, their image, their likeness, whatever you wanna end up calling it. Yep, so we're gonna continue to look for examples of this, but I think it's exciting. I think these are innovative ways of doing things. And when you add an AI generated versus human generated versus potential for blockchain, smart contracts and all that type of stuff, the future is very exciting.

4:31And so I think we're going to see the content game shift completely and the creative shift completely as well. So that is it for today. And we will see you later.