How MrBeast Smashed A New Video Record

0:00All right, we're going to talk about how Mr. Beast's new video. So he had a new video that crushed his Squid Game video. You know the Squid Game video he got like 300 plus million or maybe 400 million or maybe four billion views. Something like that. It's a big number. Do you know? I don't know the amount of views of Squid Game one. I knew it was his most popular video, but I didn't know that he - Did you see his latest video? No. Okay. So he launched this new video where it shows a$1 yacht all the way up to a billion dollar yacht. And he shot this in Miami. And this video already outpaces the Squid Game video, which arguably had a lot more production logistics that went into it.

0:36And so basically he goes, like a$1 yacht is basically sinking when they get into it. So they have to like abandon ship. and it just goes like higher and higher and higher. And in the video, he doesn't talk about who's going to appear in the video. And so it's like, oh, this boat's popping up. Who's in the boat? Tom Brady and his kids. And then Tom Brady's like throwing a ball, hitting a drone and all that. They're like having a lot of fun. And then there's like another guy, I forgot what his name was, but he's like a celebrity too. So there's a lot of cameo stuff that's going on in there. And the pacing of it's really quick as well.

1:04He added in a native ad. The way he adds in ads for his videos, have you seen his ads? I have. Okay, so this time it wasn't another sponsor. It was, the main sponsor was Feastables, which is his own product. And I haven't seen him use his own stuff as a native ad before. And at the very end of the video, he's like, by the way, I have a secret video, but if you want to get access to the video, you got to go buy a Feastables because the code is in the Feastables. So that's the high level. And that video is outpacing, I think, any video he's ever made before. And that video should help him generate much more revenue as well.

1:39Yeah. And as you talk, I'm going to pull up the screenshot I have because I subscribe to him on Twitter blue and I pay him$8 a month. So you guys don't have to. So here you go. Well, when we were going over his ad revenue or lessons learned from his Twitter blue or whatever it's called that you pay$8 a month for, he did a survey or a poll saying, Hey, can anyone take a guess how much revenue I made from this one video that had how many millions of views? What was it? It was hundreds of millions of views, right? right yeah something like it was a lot of views and people guess you know zero to one million one to two four hundred million that's a four hundred million view yeah and two to three three plus majority of people voted three plus million in revenue yeah and we said 1.5 to two that's what we said something like that but he didn't end up revealing everything he's like you guys are wrong it did not generate 3 million in revenue.

2:33It generated less. And it just shows that if you're getting a lot of consumer-based views with your content, it doesn't mean that you're necessarily going to generate a lot of revenue. You got to figure out how to hook in other things to generate more sales. And what he did with Feastable and just saying, hey, there's a code you got to end up purchasing, that was smart. So I'm going to read some numbers here. So he's showing his top recent videos in the first about 90 minutes of performance. The first 90 minutes, this yacht video got 8 million views. The second one got 5.7 million views and the other one's 5.6.

3:06So it's a pretty drastic difference when you think about it. And then the other data here is, then he's like, okay, more data for my nerds here. 10.7 % click-through rate. So if you're above five, that's a huge click-through rate, right? Average view duration, 8 minutes, 40 seconds, and 15.3 million views in the first three hours. 15 million views. That's ridiculous. Yeah. So for some context here, I want to watch the video and see the$1 yacht, which means a sinking boat. Dude, it's a really good video. Like it kept me hooked the whole time. Like usually I want to start doing other stuff because I get bored, but he knows how to keep you locked in.

3:41Yeah. All right. That is it for today. Please don't forget to rate, view, subscribe. Also go to levelingup.com slash founders to apply for the Beverly Hills event, August 7th to the 9th. And we will see you later.