How To Grow Fast On X

0:00Nikita Beer, who's the head of product at X. So he actually tweeted something. He deleted it. But this is how to grow fast on X. And this actually ties in with this ties in with content in general. So let me let me read this out to you. So Nikita says CT crypto Twitter is dying from suicide, not from the algorithm. CT again, crypto Twitter ends up wasting all their reach on replying. Good morning. So GM. Right. So crypto Twitter would be GM. We all going to make it all these things. Right. Hundreds of times. And when they finally post real content, like a project announcement, it only gets shown to three people.

0:34Let's go back. What's CT? Crypto Twitter. Okay. I don't know what that is. Three, four years ago, everyone was like, there are all these acronyms. So if you say GM, like good morning, everyone responds GM, GM, GM, GM, GM, right? Or it's like, you know, crypto is going down. It's okay, guys, we all going to make it, right? So everyone's using these acronyms. But his point is crypto Twitter kills itself because they are wasting their reach. So the point is the average Twitter user only views 20 to 30 posts per day. Okay. So crypto Twitter ends up wasting all their reach on replying good morning hundreds of times when, and when they finally want to post real content, like a project announcement, it only gets joined to three people.

1:13So the point is don't try to post in volume, try to post something with a point of view, something that's high quality, and then do it only a couple of times. Don't just try to spam Twitter because people are like, Oh, we can spam Twitter. You actually can't. That's his point. Yeah. Yeah, that makes sense. I figured it's just like most social networks. If you go on Instagram and you post 20 times a day, your reach gets really compressed. And then in the future, when you want to post, the algorithm's also like, hey, your followers don't like engaging with you. We shouldn't show your new stuff, even if it's good that often.

1:44So you got to start rebuilding your trust with these platforms and your followers. You know, at least with this podcast, our best content is when we have a story and we're just being ourselves. And so I realized yesterday, I was telling you this pre-show, but I was, you're speaking at the summit today. I was speaking at the summit yesterday. And I was like, you know what? I'm going to go in with no deck, no preparation, nothing. Okay. I called it something else. But anyway, that's not the point. So the point is I'm going to go in and I just came in with a ton of energy. And then I did some screenshots going back and forth.

2:13And everyone in the chat's like, yeah, yeah, yeah, yeah. Everyone's going crazy. Right. And then I, because Granola was recording that, I took that transcript. I also took a transcript of us just, you know, riffing on this, right? like 120 minutes or so, or yeah, 120 minutes or 80 minutes, 80 minutes. Um, and then I compared it to me talking at a conference, like the HubSpot conference. Okay. And I was like, okay, which one you are the best, you know, speaker in the world, evaluate me. It's like by far when I'm just no slides, no preparation, it's way better. Right. And it's like, but the problem is the content that you present is technical.

2:47So you still need to have some slides, but do it differently because when it watched me speak at the HubSpot one, this is, I'm using Gemini here, by the way, because Gemini can see the YouTube, right? It's like, yeah, you're getting, I can tell that you're getting held back by the slides. And so I'm not saying this style is for everyone. I'm just saying you have to understand what style works for you. And then once your style comes out, that's going to become higher quality content, at least for videos. Yeah, I agree with that. I think people should just be themselves and not try to prepare too much.

3:16You know, when I go and speak, a lot of people have asked me over the years, hey you've done a decent job speaking we like hearing you what's your secret and i'm like i'm not really speaking at the audience i'm just having a conversation like what do you mean i'm like i just go up and i just talk i don't prepare you know i'll look at my slides when i'm on stage sometimes i do look at them like five ten minutes before i go on stage my team makes them for me i tell them what to put in the slides or how i want the outline so you know that makes it easier to not have to look at them. And I just have a conversation with people and just talk.

3:51And when you're just being yourself and you're not putting pressure, it tends to work out pretty well. You know what's funny, Neil? I was reading one of the comments with us talking. And then one of the comments was like, Neil's like chamomile tea. And then Eric's like, he took three shots of espresso before he started. Dude, like four or five people sent that to me. Oh, you saw that too? Yeah. Yeah. I thought, I don't think I sent it to you, but I've realized something because I'm so excited about these things. Cause even at the HubSpot talk, I was, going really fast, but I'm like, no, this is me when I'm excited about it.

4:18And some people be like, usually for most channels, I have to speed it up. But when I land on your channel, Eric, I feel like I have to, I have to slow it down and I love it. Right. And then one guy posted yesterday, he's like, I like this guy and I don't even need to speed up the video. So I'm not saying that's for everybody. Like Neil has a very calm, you know, collected, it's, it's a slower pacing, which is good. But I realized over the years, I'm like, wait, this is just me. And it's not going to be for everyone. But you look, when you listen to Mark Andreessen, I heard Mark Andreessen talk today from Andreessen Horowitz.

4:44I'm like, oh my God, it's on 1.5X. And he's like on 3X. And I'm like, but that's him. He's not going to change. And I'm like, that works for him. Wait, it's on 1.5X? I had it on 1.5X and it sounded like 3X because he talks so fast and I can't understand him. So you went back to normal. I had to go back to normal. So my point is, again, you're not going to develop your style immediately, especially if you're starting out right now. It might take you a couple of years, but once you find something that works for you and it feels good, double down on it. Yes. And when Eric talks, sometimes I'll tell him to slow it down because it's if he talks too fast, I think people will miss the point he's trying to make.

5:18And it's valuable and I want people to hear. But majority of the time, I never tell him to slow down. Why? Because when he's talking fast, it usually means he's passionate and he loves what he's talking about right then and there. It comes off differently than if I told you to slow down. And that's why I only tell you to slow down if I'm trying to miss things, because that means people may be missing. And to be fair, when Neil does that, it's to help the audience, right? More than anything, it's to help the audience. That's helpful. That's why I don't get offended by it. So correct. And when Eric wants to talk fast and he's passionate and people are going to get it no matter what, I let him go because the passion he has, it just comes off better, in my opinion, when you're just yourself.

5:55And I don't think, you know, like back in the day, people like, oh yeah, you know, Zuck, he's media trained. Yeah. Oh, look at him now. If you look at Zuck today, I don't think this is the media trained Zuck. Would you agree with this? this is just a chain and just being himself yeah he wants to do brazilian jiu-jitsu go do it you would break your i think he tore his acl cool yeah but he's being him yes and people relate more in today's world especially with that than these robotic trained people and the reason i say that is in this ai world it's really screwing people up um for example i'm posting something tomorrow this episode doesn't get posted tomorrow check this up okay right so i got this chart do people know when they're viewing AI-generated social media content.

6:38We did this with 100 people. We showed them AI content and non-AI content. The first batch, only human-generated content. How many times, or what percentage of times do you think people thought it was AI-generated? Zero? 24%. Wow. They thought when we showed them human-generated content, this was only human-generated content, 24 % of the time they thought it was AI-generated. That's interesting. Okay. Then we showed them AI generated content. We didn't tell them it was AI, right? We're just showing them content and we're classifying it around. When we showed them AI generated content, what percentage of the time do you think they thought it was AI?

7:1724%. 36%. Okay. So majority of the time, 64 for AI generated, 76 for non AI generated. Majority of the time, humans believe content is human created whether there's a hair there and if you actually think about it a percentage of the time roughly 25 percent of the time they think content is ai generated we're not going to be able to tell anymore yeah it's getting harder did you see that have you seen that monk the there's a monk in a temple and he's always spewing wisdom and then it eventually goes to like a course he's like you know it's not about money blah blah blah it's like an ai generated monk right and then there's like a link to go by his course i did not see that but i saw uh one video of a guy sitting on a chair and he's just talking and moving his head and it constantly changes from a woman to a kid to adult to a guru like that's weird he changes to all these different characters and spewing different stuff just to show you the power of ai it's it's crazy there's on twitter now you can see there's like guys that are moving around but the the avatar is a woman and you actually can't tell anymore and so i think what's going to happen is you're going to see a lot of virtual, you know, OnlyFans and it's just, you know, guys behind the scenes playing it.

8:29So yeah, that's what we're going to see. Yeah. By the way, okay. But I do think you just kind of mentioned this and you have this highlighted. So I was talking to my team about this. So we mentioned, okay, brands are differentiator. Live events are like in-person is a differentiator. Having taste is a differentiator. But it's like, okay, well, if people can code, we can build all these things. What is the ultimate differentiator when it comes to building things? it's design. And I'm like, holy crap, we need to get really good designers because they have tastes and they already, they can build whatever they want now too.

9:02But you and I both know, like, I wouldn't say, you know, I have the best design taste. I don't think we've had the historically, we've had the best designers for your company or mine. But I do think we're going to be looking for some of the best designers in the next year or two. That's what I think. I have some designers that I'm really happy with on the product end. I always really struggle with website design because what my executives want versus what I want are two different things. And then I let them go and do a muck with the website and then they look at conversions and we're optimizing.

9:34Then I go and change stuff and then Salo goes and changes stuff. And what we found is for enterprise-based leads and business, like trying to close like seven, eight figure accounts, a lot of the design does not matter one bit. Yep. Yep. I mean, oftentimes they just want to get to the point so yeah and what i've learned through this i'm like well if revenue is growing and my team can constantly hit numbers do i really want to have the fight with my management team on what design looks better versus worse when we ab test this and something may look more pretty but it doesn't really impact revenue it's just like all right i'm not gonna have this battle go do whatever you want but you i would say so i i agree with that piece i would also say that the best designers are typically very very opinionated and they push back a lot and we did this with that so we just launched the click flow site today right if you look at the landing page um and we were talking oh we're like oh we don't have a new logo i was like okay um that's what my cd i was like hey just put the original logo we had on the site and see and it's gonna piss off design it pissed off the designer he redesigned it and like it problem solved the new design's good yeah it's pretty good and it's better than a single website so yeah the only problem you're going to have is your CTAs.

10:46A lot of them blend in because of the coloring. Yeah, don't worry, we'll change it. Yeah. But other than that, the design is great. But see, that logo used to be, it said ClickFlow's orange before, and it pissed him off so much. And then the lines, the funnel lines on it, like that wasn't there before. My problem with design is I tend to optimize for conversions more than anything else. Yeah. So like, so you'll be at odds with designers all the time. I'm at odds with designers, and I tend to control what gets shown for, let's call half the homepage or majority of the homepage. And then I just don't care.

11:19So like I'll optimize for the areas that I know that are driving conversions and then they can do whatever they want with the rest. That's what happens when you're very focused. So we'll leave it at that. So you had the death of roll-ups highlighted or did you want to go with the distribution channels? Actually, hold on. I didn't highlight any of them. My mouse is just moving. Well, let's, I want to continue. So we're talking about design, but Shopify, you saw Shopify, Google, Walmart, all these people have partnered on basically Asian commerce with UCP you want to talk about that? Let's go for it what's this tweet?

11:50oh this is Toby from Shopify go for it I'll let you read it so Toby, CEO of Shopify by the way, hey, before we go into the Shopify one Toby tweeted this recently he said that in the past three weeks this is a week ago, in the past three weeks he's shipped more code than he has in the past ten years using cloud code, yeah so that's high leverage for him Dude, I haven't heard too many people talk about Cursor. Everyone's been talking about Cloud Code. I use Cursor within Cloud Code. Sorry, I use Cloud Code within Cursor all day. Okay. And that's what Yaniv does as well. Okay. So yeah, I do, and you have a lot more options.

12:24So you're just using both? I'm using, on one, on the far end, I use it as a data analyst with all my MCPs. I'm just asking, querying my data questions. On one end, I'm using it to build stuff, and I have multiple tabs to build things. Think of it as a browser. Can't Cloud Code do a lot of the stuff that Cursor does? But in Cloud Code, you know MS-DOS, right? Like a terminal? Yeah, you're using Terminal. You have one window open, but I have that, and then I have the output, the.md files, which I can basically edit if I want, like the email copy, and then save it in there. It's not that easy to do inside of Terminal.

12:53So it's actually better to have it live within, like, an ID, like a cursor. So they'll eventually fix that, and then you won't need cursor. Yes, exactly. It's just a question of when. Yes. And they didn't talk about that on the 20VC. It was Harry Stebbings, Jason Lemkin, and another guy. They were talking about what happens. And I think their whole stance on it is like, everyone's going to have, they're going to be able to survive. We'll see what happens. I'm just glad I'm not in the business. It's tough. Okay, so back to this UCP thing. So guys, MCP is model context protocol. It's like APIs where you can talk to your products.

13:24You have to have the LLMs talk to your products, like have chat GPT talk to your HubSpot, for example, and ask it questions. UCP is universal commerce protocol, which they developed, they co-developed with Google. So Google and Shopify partnership. it will make, UCP will make it faster for agents and retailers to integrate. It's open by default. So platforms and agents can use UCP to start transacting with any merchant, any merchant. Yeah. Major retailers are already using it. Finally, agents can handle everything from discovery to fulfillment and support things like discount subscriptions and loyalty programs.

13:58We've accounted for all types of commerce. So imagine this, if you're using AI mode and you're searching for best luggage, you're going to be able to buy it directly from within AI mode. That's one example. I think this is going to be huge. We're going to see this as more and more adoption comes, and I think it's going to end up happening really soon, and it's going to affect the way that people are shopping, but not fully affect it because I think people are also going to shop the way that they're used to right now. I think it's going to be a combination of both. What I'm really waiting for when it comes to shopping is you're able to put in a specific requirement into Amazon because we are trained to just go buy on Amazon.

14:35You agree with this, right? for like most products you still buy on Amazon. Just one click and one click add to order. Yes. The problem with Amazon, and let's go with the example of a jacket because we're both wearing sweaters or jackets, whatever you want to call it. Let's say we're going to, or this is a perfect example. I got my son ready for school this morning. The weather during this morning was in the 50 degrees. It gets into the high 70s in the afternoon. The 80 today. Yeah. So it becomes a little tricky on how you want to dress the child. You don't want to be cold in the morning. You don't want to be hot later on.

15:12And this happens a lot in Los Angeles. I wish I could just go on Amazon and type in looking for kid pants or need kids pants needs to keep you warm when it's cold but the same pant needs to keep you cool when it's hot. Needs to adapt in temperature. What's the best pants for kids? Plays in dirt. Gets dirty. Goes on slides. and then it just says, here are the best plans for this scenario. I'm waiting for that to happen. I think that's more useful than all this agentic commerce stuff that people are showcasing right now with the technology because we buy right now by doing research and typing instead of just saying, hey, go scour not just the web, but all of Amazon, all the reviews, and tell me what is the best product for my needs.

16:00I wonder, as you say this, I actually want to pull up a graph to see how fast, how quickly it took for people to adopt to mobile, like smartphones, right? When the iPhone came out, let's just say 2010. And by what is it like 2015, 2017, maybe the whole world changed. Do you think it's maybe seven years of mass adoption? Does that sound about right? Sure. That sounds about right. But for me, it's not just even like these devices. If you go on chat GBT or you're in AI mode and it tells you the product to buy and shows you, would you buy right then and there? Would you go to Amazon? Honestly. No, right now I would still have our default behavior, but I'm just wondering, the reason I asked that question is how long does it take for human behavior to change en masse?

16:46And you can see iPhone actually launched in 2007. It exploded into mainstream 2012 to 2013. So let's call it six years or so. Over 80 % penetration by 2016. So let's just call it nine years or so. So my point is, is validating what you're saying. It's human behavior takes a while to change. It does take time to change. Now, would I be open to purchasing in AI mode or would I be willing to purchase through ChatGBT? I would, but I want the luxury that Amazon has to offer. And with a lot of Shopify stores, you don't get that luxury. I order from Amazon, dude, sometimes the same day I'm getting the product, right?

17:24I order from Shopify, I'll get a product in a week. I think Amazon's going to copy this. That's it. I agree. And then I'll be down to do it within Amazon. That's what I'm getting at. Because the concept of AI mode, you're asking the specific questions that I would be asking, like on my son's pants. But I want to do that in Amazon. Because we're ingrained to go to Amazon because of their fulfillment network. Their logistics is better than anyone else and you get products right away. I don't want to wait a week or two. So I want Amazon to implement this. That will change shopping drastically more than I think most people are doing.

17:58I bet you they're doing it already because all this cloud code stuff. Because every, like, by the way, the cloud, this cloud for co-work thing, there's like, oh, it's built 100 % on cloud code. And then the creator of cloud code is like, all my code's written by cloud code, right? So there's no way they're not doing this because if our engineers are, you know, 5, 10, 15 times faster, they already have a bunch of people working on it, guaranteed. Yes. All right, guys. We'll catch you later. Goodbye. Thank you.