How To Unsuck At Social Media

0:00Alright, so we're going to talk about how to unsuck at social media. So maybe, Neil, it'd be helpful if we're vulnerable. And we kind of talked about this in the last two episodes. But if we could be vulnerable and maybe outline where we think we suck first. And maybe this is even an episode that we can send to our teams to help us unsuck in those areas. Sure. So I can tell you, first off, we don't do enough A-B testing on YouTube. Secondly, thumbnails with descriptions and stuff like that. The second thing is we don't respond to or I don't respond to my messages, my direct messages often enough, whether it's Twitter DMs or whether it's on Instagram or TikTok.

0:39I log in every once in a while, but I don't log in enough. My team logs in and posts on my behalf, but I'm not logging enough myself to respond to comments and direct messages. and then the third thing that I would say is I'm not willing to open up my life which would probably cause much much more engagement just due to privacy and I like my private life like for example the team having someone follow me around and they believe the content was amazing and they felt it would have gotten much much more engagement and I looked at it and I thought it was great and it would do really well from engagement standpoint I just wasn't willing to let them post it up you know, I just like my privacy.

1:22Here's what I think we should be doing. Let's talk about, so for me in particular, it comes down to posting velocity at the end of the day. So a couple of reels a day on my Instagram. So two reels, three reels or so, which also means posting to TikToks a couple of times a day, posting the YouTube shorts a couple of times a day, because that's the trending platform or more so trending feature right now, I should call it. And I would say in the context of this podcast, we would have a unique profile on Twitter and LinkedIn. And we just be posting all this content, all the full videos to Twitter, to LinkedIn.

1:54And if it's a company page on LinkedIn, we don't get throttled. So we should be doing that all day. And occasionally Neil and I, if it's a really good episode, we might just reshare it and help it get more reach and comment on it as well. And that will help it grow and more AI enhanced content. So taking content from this podcast, for example, making it into a full blog post, letting the AI do 60 to 70 % of the work and letting the human being do the other 30%. I mean, that's very scalable as well. So overall, I think it's just not enough. Some of it's a quantity game, right? Obviously, there's a quality game as well.

2:23But I happen to think, and I'm biased here, that we do say more quality things than quantity things on this pod. We just don't have enough to match. We don't have enough human power to match the velocity that we want. I do think that's going to change in the next year or two. I do think an AI tool is going to come out. We're just going to find the best bots, come up with headlines, come up with a thumbnail, and come up with the captioning on its own. and it's just going to spit stuff out. So I'm excited about where it's going, but that's what I would say. Velocity for us and also consistency from us.

2:54What else? How do you think other people should unsuck at it? I'm with you on the AI stuff because no matter how small or large you are, we're still a small business. We have 700 plus people. We find that we never have enough people and never enough resources. So I really am looking forward to AI helping us with a lot of our social media stuff to save up time. But the big thing that I found is, and curious to hear what you think is why most people suck. I don't actually think it's one thing or another, like, oh, it's your content type or, oh, it's because you're posting at this time on Facebook versus Twitter.

3:26I actually think the real solution to figure out how to unsuck is to just try a lot of different stuff and experiment. That's probably not what anyone here wants to hear. And the reason I say that is what works for your competition on their social media pages. If you post that same stuff on your page, there's no guarantee that it will work. And we've tried that in so many different industries and verticals with similar types of profiles. And we found that just posting what works for other people in your space, in many cases won't work for you. So you got to come up with really unique off the wall stuff to figure out how to get those hits.

4:01And the only way to really do that is to experiment. Now you can look at people who are competitors and see what they're doing and try some of that stuff out and not just take their results and just assume you're going to get the same. And you can do the same with looking at other profiles and similar verticals or even different verticals to generate ideas on what's working for them and then try things out. But when we experiment, that's really what we do. Just go on Instagram or Facebook or Twitter and look to see what's working. I didn't come up with tweet storms. I saw that it worked for other people in the venture capital market.

4:36I was like, let me try this. I'm like, oh, this works out really well. I just think most people with their social media, they're afraid to test because they're worried about what people will think about you. And instead of worrying what people think about you, just run the test and don't log in for a little bit and then go check the next day and see what happens. Look, if we're going to simplify, I mean, we could say, oh, you should study your engagement here. You should do this. You do that. Like that stuff's important. But I think if I were starting out and even looking at what we're doing right now, I just think it's consistency and it's velocity.

5:05And by doing that, you're going to start to study the other stuff, you're going to start to test more. And that's what it is. Like, I'll be honest, like, I don't think I'm anywhere close to where I should be in terms of velocity and consistency. But I do know, like, from time to time, we post some bangers on this podcast, we just don't have enough manpower on it. And I think we're getting better slowly. But it's not as quickly as we'd like it to be. So the other thing too, with social media that no one really talks about, they're like, Oh, you need this format, this link, this is how you get engagement, your content will just do much better if you're having fun.

5:34It comes across in your content when you're enjoying what you're doing versus when you're not enjoying what you're doing. So don't just create social content for the sake of knowing that you need to create it. Have fun doing it because when you have fun doing it, it shows in your videos and your audio and the images and you'll get better reach. All right. So that is it for today. Please don't forget to give us five stars in terms of a rating and we will see you later.