Is ChatGPT Officially Dead?

0:00Eric Siu:Does your experience with AI sound a little something like this? You've been prompting for 20 minutes. The output is polished, confident, and completely useless. That's what happens when AI doesn't know anything about your business. HubSpot's AI works with your actual customer data, every interaction and every signal your team has generated over time. So instead of prompting and hoping, you ask once and ship it. Check out HubSpot.com, the agentic customer platform for growing businesses. Everyone was talking about ChatGPT and then so Anthropic fell behind, right? Now they say it's AIBoom's frontrunner.

0:33Eric Siu:So I actually want to debate this, Neil, because look at this. Look at this chart. I'm showing Neil, but he's not looking, but it's okay. Okay, so if you look at this chart over here, it actually shows you that this is ramp, ramp spend share of ramps customers with paid subscription to AI services. So again, Anthropic was behind before, but now it's AI booms. It's the AI booms front runner. So you see this over here, you open AI, it's in the baby blue, it's going up and up, you know, 2025, boom, it explodes. And then now, you can see Anthropic 2025, they're almost like we call it, I don't know, 5 billion in revenue or 5 million customers or something like that.

1:08Eric Siu:I don't know what it is or oh five percent and now it has shot up to about 35 percent or so and open air has actually gone down okay and then you have google at the bottom xai at the bottom so all that to say here um is wall street journal and ramp are basically saying oh anthropic is emerging as the presumptive front runner in the race for artificial intelligence supremacy so who knows how true this is right now because neil one thing i'll say to you is that I have actually switched back to OpenAI. Months ago, I was talking about Claude. Everyone was talking about Claude. Everyone was talking about Opus.

1:44Eric Siu:Even the guy I had the AI conversation with this morning were like, oh, we switched over to Codex. And I hope my team isn't listening to this, but here's what I'm saying. Wait, why don't you on your team to listen to this? Because they're all on Claude teams, right? It'd be a pain in the ass to switch them. So I'll tell you what, CTO, OpenAI. I'm on OpenAI, okay? Even though I pay for Claude teams, but Codex is it is the shit right now pardon my language but everyone that's serious right now is back on 5.5 ChatGPT 5.5 and I'm just saying this tug of war is happening all the time so we might say Anthropics ahead right now and they have the mind share but I wouldn't be surprised if OpenAI just takes it right back and I wouldn't be surprised if Google comes out of nowhere and just kicks both of their butts

2:22Neil Patel:so I don't think OpenAI is going to quickly take back the mind share for and compete against uh cloud code and the reason i say that is i know so many companies that are already in contracts with them i'm not saying eventually in the long run it'll just take time time to to penetrate

2:43Eric Siu:you can't renege from your contracts that quickly i think it's good it's gonna take um it's i think what i what i'm speaking about neil is actually consumer mindshare right and i think that's gonna take a little time too right now i'm just we're talking people at the cutting edge like developers um but i think we're gonna see this constant tug of war and that's a good thing for us because this competition benefits nobody but us the consumers and the businesses yeah that's what i think but again you look at google down here you can barely see it neil but they were like they're gonna i think they're gonna shoot up but you can look at this open yeah like anthropic

3:12Neil Patel:and then open a went down you see that what is the chart based on share of share ramps customers

3:18Eric Siu:with paid subscription to ai services so it's not exactly the best data source it's it has the tech

3:23Neil Patel:community which is i would probably say is the early adopters yeah yeah but does it show you percentage of spend this is percentage of customers with paid subscriptions no not not percentage but this is just overall yeah i'm curious more on the percentage of spend well

3:37Eric Siu:when they reveal it they reveal it yeah yeah so i don't know all that say hey by the way update us on what happened with the house uh the house being done or the spider in the car every time neil has to look at the phone he has to update us on what's happening with the spider what's happening with the spider it's brownish and tan that's it is it big yeah but it can't be that big we live in

3:59Neil Patel:southern california and we live in residential with not really any forest or anything like that

4:04Eric Siu:we're not like in the mountains so it can't be that you should buy her a uh portable um vacuum so she can vacuum whatever spider she wants that's what i've done before the honda odyssey

4:14Neil Patel:has a built-in vacuum amazing market pick up the chicken nuggets the french fries oh that's good That's good. No, I'm not joking. Honda Odyssey literally comes in with a built-in vacuum. Does it really? Well, if you buy the one, that does, but they're not expensive. You know what you need to buy?

4:28Eric Siu:You need to buy the fly swatter that has the electric thing on it. So it electrocutes everything. I used to electrocute spiders all the time.

4:34Neil Patel:Yeah. You know what I just bought recently? What? You'd be shocked at me. I talk so much crap on the car. What? I bought the Tesla Model Y. You did? Oh, congratulations. You know why? They don't make any more. Are they making more? They're still making more. Model Y, the cheaper one.

4:47Eric Siu:Okay. So they're still making this.

4:48Neil Patel:Yeah. They would make the S, not the S, what is it called? The 3 and the Y? The X and the Y. The X and the S aren't being made anymore. Their marketing message sold me. What? How? There was some stat that I saw. I forgot on which site. Tesla's self-driving car is up to 7X safer than a human driver. Okay? That's the average human driver. I'm assuming you agree I'm not the best driver. No, so 14X for you. Right? And I don't know if the 7X was true or not. I don't know exactly where I saw it. Yeah. But it got you. That sold me. It's safer for me. It's safer for the people on the road. And I'm not like a terrible driver.

5:25Neil Patel:Sometimes I just miss the freeway exit because I'm thinking about work or whatnot. Sometimes worse than that. Sometimes Neil will go in the wrong direction on the street. I haven't done that in a long time, but yes, I have. That was over 10 years ago. But I have done that. I'm not the best driver. So I now only drive in areas that I know. Although technology is a lot better now with the GPS. Do you autopilot it? I will now with the Tesla. And the cool part is, is in the state of California, because some of my daughter's schoolmates, they don't hold the steering wheel. Like you don't have to hold the steering wheel.

5:58Neil Patel:You don't have to touch a gas pedal or brake, of course. You just have to look at the road. And people are like, oh, you can cheat if you wear sunglasses. I don't want to cheat it. I actually will have my hands ready to grab in case it messes up. But the technology is there where it's amazing. Now I'm just waiting for Mercedes to integrate this technology into like a Maybach. You have a lot going on this week. You have a new car, you're moving, all these things. This week, right? Tomorrow I move. I have no choice. I get kicked out of my place. So we won't be recording at my place again. Yeah, my rent's over.

6:28Neil Patel:That's convenient for me. All right. You better be on time. I'm actually better when I have to drive somewhere versus when I'm doing it at my own place. Just like the event that I spoke at, the social commerce event, I was there like an hour before my speaking slot just in case traffic would be bad. Yeah, you were. You were. But generally, when I have to go to a meeting, I'm on time. Anytime I'm doing something in my own building, nine out of ten times, I'm late. I don't know why. Are you here next week, by the way?

6:57Eric Siu:What days? Okay, anyway, I don't know, Thursday, Friday. I'm going to go to the next episode now. So, Neil, we're going to do some classics, okay? No, I'm in Columbia Thursday. No, Friday I'm here. Thursday I'm in Columbia. So let's talk about seven marketing tools for June 2026. I'll start first, Neil. Okay. MetaMCP. So MetaMCP, which is still rolling out right now, but for June, it should be rolled out to everyone. I talked to someone over at Meta. It should be available for everyone. But the ability to call on your ads from your agents or combine it with other data that you have and have it just execute, just saying, hey, how's this performing over here?

7:35Eric Siu:Can you double down on this over here? That's super powerful because you don't need to log into their clunky UI. So MetaMCP, I think is going to be great for June, 2026.

7:45Neil Patel:Ubersuggest MCP. If you haven't tried using it, it's actually growing at a really popular pace. Fastest thing that we've ever released when it comes to traction. Like the usage is just skyrocketing. You can get everything you need without having to go to Ubersuggest. Is it free? I don't know. Okay. So my account is com, so I'm assuming there should be a free version. Dude, is your business? this no i'm saying like my own uber suggest account is a free paid account yeah so i don't know what the mcp is free or not yes but there's i'm assuming there is a free version yeah okay

8:21Eric Siu:well number three on the similar vein click flow api which is free as of tomorrow so we we're doing a free version of the click flow api because we want the agents to be able to discover it and that should help people create more high quality content and we should be able to too, they can decide if they want to expand or not. But I think that, by the way, I just want to call this out real quick, too. The reason why Neil has free MCP and I have free API, and I'll explain why I went with API instead of MCP, is because we, at least I believe that a lot of this software is going to zero, self-serve.

8:54Eric Siu:And the fact that I talked to that person recently and their thing dropped so much, I'm just like, yeah, man, it's like, I think you're better off almost going free for self-serve and your team discovering who looks like they're a good fit to talk to for higher tier services. That's how I see it. Now, one more thing I'll say too, Neil, is I was a big fan of MCP initially, but I realized it's too clunky over time. And so the agents, from what I've seen, have done a better job with API. They start eating up too many tokens when they're using MCP. So that's why at least my decision is no MCP. But you're going to say something.

9:29Neil Patel:Yeah, we're in what, number four? Number four, Zoom Info's AI marketing automation. It's not really like a full suite of AI marketing automation. What we use it for, because Zoom Info has a lot of data, it helps with personalization. So imagine personalizing at scale, especially when you're doing cold outreach. It's great with Zoom Info.

9:47Eric Siu:I'll go with Beehive API. Okay, we'll keep doing APIs and MCPs because these are so new right now. Beehive just released the API and then we combine that with our agents and they're like, oh, like, hey, what actually perform on the YouTube API and X API? And then based on that, what should we be posting to Beehive? And then what has gotten the highest open rates, the lowest open rates? And so you're able to all just publish that within one interface. And we just use Slack for that. It's been really convenient to do that.

10:14Neil Patel:Number six, I don't know if they have an API, but I do love this. A lot of marketers deal with sensitive information. Have you ever used Venice? No. What's that? Venice AI? No. Think about using all the LLMs, whether it's Claude or ChatGPT, but the data is yours and it's protected and it's not being used for anything. Oh, that's great. Yeah, that would be my number six because a lot of marketers all use LLMs, at least all the ones we know.

10:39Eric Siu:Venice.ai.

10:40Neil Patel:I have seen it before.

10:42Eric Siu:I don't know if it's VeniceAI.com or Venice.ai. I think it's Venice.ai. Number seven, we'll go with Higgsfield API. So the reason I like Higgsfield API, I think it eats up a lot of tokens, but Higgsfield API can make you UGC content. It can also make you ads as well. And now that they have the MCP, I think they have an API as well that you can use. I honestly think all the tools that we mentioned today, whatever has an MCP, whatever has an API, you should combine them together. And then Neil has a new story to tell. Go ahead. What's going on with the spider?

11:12Neil Patel:I texted the guy who's on site at the construction site. Because I texted him the whole time. I'm like, he's scared. Spider-in-Card. He's like, I know. I'm trying to find it now. I'm like, okay, I'll leave someone's on me.

11:24Eric Siu:So, okay, so you texted the person on site to help your wife with a spider.

11:28Neil Patel:Yeah, because construction workers have to deal with critters and bees and all that stuff. And they usually are not afraid of them. And I asked him nicely. I'm like, hey, do you mind helping out? And I'm like, I don't want her to hit someone or anything. I told her at first, I was like, just pull over and just go get an Uber and leave the car in a parking lot or something. Isn't that funny how spiders can do so much? Yeah, I'm like, I was texting at first. I'm like, the spider is more afraid of you than you are of the spider. Yeah. Yeah.

11:55Eric Siu:But it's logic goes out the window sometimes. Anyway. All right. Number. Okay. I got one more for you. Okay. So now let's talk about seven AI work tools for 2026. We go one more and then we have a bunch of classics here. Okay. So seven AI work tools. So work tool for me, actually, Neil, the way I see it now is Slack has been incredible. And I was talking about this with a friend today. the reason why Slack is so good for AI work is because when your agents work, you have threaded replies for the agents and you can actually, every chat, I didn't know you can do this until recently, Neil, you can actually open each chat into a new window.

12:30Eric Siu:So I got a new monitor over the week. I said, I got a new studio display and now I'm way faster now. I used to have double monitor in college, but now I'm back to double monitor. I'm like, whoa, I'm an idiot for not having double monitor because then I started working with the agent, right? And then I worked for like two and a half hours on Sunday and I was like, hey, how much faster am I compared to like a similar period of work time and compared to like five different periods in the last couple of weeks? And then it did a calculation. You can see it working, working, working. It's like you are 1.8X faster because the turns of work, you're able to do way more now.

13:01Eric Siu:So anyway, I'm giving you a two in one here. Use Slack with your agents, whether it's Hermes, OpenClaw, NemoClaw, Claude, whatever you want, and then get a second monitor too. Quick break for SaaS founders listening. You know how content marketing works. You know how AI SEO works. and you've been seeing competitors ranking for your keywords all day long. But you don't have the time to write and hiring a content team feels premature or just out of the budget. That's exactly why we built ClickFlow. It helps create AI SEO content that actually sounds like your brand. We're talking thought leadership, we're talking product content, comparison pages, without having to add more headcount.

13:34Eric Siu:It also helps you do things such as building FAQs, internal linking, and telling you which old posts are hurting your domain. One user reported saving 90 hours per month, and that was a part-time employee. You can get a 14-day free trial at clickflow.com. Scale your content without scaling your team.

13:50Neil Patel:Back to the show. Oh, cool. I know Eric doesn't care as much for this tool. He has an alternative that he prefers more. But at my agency, a lot of us use Claude Cowork. And you should see our Claude Cowork bill. It's growing at a rapid pace. I know we spend six figures, or we've crossed six figures. A month, right? Yeah. I'm assuming it's per month. Yeah, it should be per month. We see the bill. Someone ended up showing it to me. I didn't know what the billing cycle was for it, but it's expensive. And we've gotten a lot more efficiencies out of our A players and B players and so forth, so down the list.

14:25Neil Patel:How are you tracking the efficiencies from Claude Cowork on your A and B players? The managing directors. So the managing directors manage different countries or regions and they work with the team and they'll tell us what we're getting output wise. We also use project management to loosen that track all our work and ours. So we now know how long it takes for us to create a lot of these outputs. We can see it directly. And hey, this is how much we spent on Cloud Cowork. And here's the quality of the outputs because it gets reviewed. And here's how much time it takes now versus before. So we can quickly tell if the money that we're paying for Cloud Cowork is worth the time savings.