In short
Podcast Episode Summary: Marketing School - Digital Marketing and Online Marketing Tips
Episode Details
- Title: Jack in the Box & Mint Mobile Shake Things Up
- Episode Number: #2436
- Hosts: Neil Patel and Eric Siu
- Description: Discussion on the collaboration between Mint Mobile and Jack in the Box, exploring the marketing strategies behind this unexpected partnership.
Key Points Discussed
- Introduction to the Collaboration
- The episode opens with hosts Neil Patel and Eric Siu introducing the topic: the collaboration between Mint Mobile and Jack in the Box.
- They note that this partnership is unusual, as it is rare for a mobile company to team up with a fast-food chain.
- Overview of Jack in the Box
- Scale of the Company:
- Jack in the Box has a significant presence with 2,187 locations in the United States.
- The hosts highlight the potential reach and real estate value of fast-food chains for marketing purposes.
- Benefits of the Collaboration for Mint Mobile
- Target Demographic:
- Both companies target similar demographics, which makes the partnership strategic.
- Mint Mobile is positioned as a low-cost mobile provider, competing with brands like Boost Mobile and Lycamobile, while Jack in the Box appeals to a budget-conscious audience.
- Creative Marketing:
- The collaboration showcases creativity in marketing strategies, emphasizing the importance of innovative approaches in branding and advertising.
- Long-term Marketing Goals
- Brand Mindshare and Awareness:
- The hosts discuss the importance of brand recognition and mindshare, noting that not all marketing efforts are directly tied to immediate revenue.
- They argue that brand-building efforts, like this collaboration, contribute to long-term success.
- Investment in Branding:
- Neil Patel mentions that successful brands invest in long-term branding strategies that produce lasting relationships with customers.
- The example of Nike is referenced as a brand that has endured through effective branding practices.
- Conclusion
- The hosts wrap up the episode by reiterating the potential benefits of the Mint Mobile and Jack in the Box collaboration and the significance of creative marketing in establishing brand identity.
- They encourage listeners to consider the long-term impacts of such collaborations on brand loyalty and customer engagement.
Key Takeaways
- Collaboration as a Marketing Strategy: Unlikely partnerships can yield mutual benefits when targeting overlapping demographics.
- Importance of Branding: In marketing, long-term brand recognition can be more valuable than immediate sales results.
- Creativity in Marketing: Innovative approaches to partnerships can enhance brand visibility and consumer engagement.
Additional Links
- [Mint Mobile](https://www.mintmobile.com)
- [Jack in the Box](https://www.jackinthebox.com)
Listener Engagement
- The hosts invite listeners to provide feedback on future topics and encourage them to rate, review, and subscribe to the podcast.
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Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Su.
0:20All right, so we're going to talk about the Mint Mobile and Jack in the Box collab. And I will elaborate on this one because I put this topic in. So the other day, Neil, I was driving. So I was driving around the area and I was on my way to the Grove, which is a mall in local in LA. And I looked at a Jack in the Box, which is a fast food chain. and I saw one of my friend's company's name on there. I was like, wait, what? This is a mobile company. Why is it there? And it happened to be, I looked at the ad, it's like Mint Mobile X Jack in the Box. And it showed a picture of a mint smoothie, a green smoothie, which actually happens to be the color of my friend's company as well.
0:58It's green and it's called Mint Mobile. And bear in mind, we did an episode a while back on how Ryan Reynolds did really well with the Mint Mobile kind of acquisition. $1.3 billion. That's really well. Correct. And so funny enough, like I've never seen them. I don't know if you've seen this, Neil, but I've never seen a mobile company do a collaboration with a fast food company. I thought it was interesting. God knows how well it worked. But my whole point is like, I mean, man, like it just takes creativity at the end of the day. Who knows how well it converted, but I hope it converted well. Well, check this out.
1:27If you think about Jack in the box, they have a ton of stores. I'm actually Googling it right now, but I've seen them everywhere in like a lot of states store jack in the box store count what's the total that we come up with so jack in the box has dude this is too many to even count they're breaking them down by state all right here's the total i got it 2222 2.2k 2187 so either way it's a lot of jack in the boxes they own a lot of real estate or take up a lot of real estate i'm talking about physical real estate so what's really cool here is you are meant mobile is now using that real estate to promote jack in the box.
2:07And imagine someone doing that with the McDonald's, like McDonald's owns so many stores. If someone did the same thing with them, it's actually a really good idea. Like I'm looking up the McDonald's stat right here, and this is based out of 2023. There are 13 ,515 McDonald's stores just in the United States. Now imagine McDonald's globally, right? And when I look at globally based on the mcdonalds.com website, 38 ,000 locations, that's 38 ,000. That's a lot. Yep. Well, my face isn't working right now, but that's okay. The point is, if you're on YouTube, you'll see Eric's video turned off for some reason.
2:49It does that sometimes. But if I'm putting my CMO hat on right now, to Neil's point, we're talking about real estate. And the Jack in the Box customers are within their demographics because from my understanding, Mint Mobile, they would compete with – I think the other – I forgot what the other company is called. Maybe Grasshopper or whatever. Not Grasshopper. But there's another kind of low-cost provider. And Mint Mobile is – they are – Not Boost Mobile. Boost Mobile is one of the competitors. But it was – oh, Lyca Mobile. Lyca Mobile. L-Y-C-A, Lyca Mobile. And my understanding of this is like they are – they're not a high-cost provider.
3:19They're trying to hit the masses. And a lot of the masses go to a place like Jack in the Box. I certainly went to Jack in the Box a lot. And if the collaboration didn't cost them a lot of money, then it's smart because it's good for both sides. I mean, it creates mindshare too. It's like, oh, what shake are you drinking? Well, I'm drinking. I don't know what it's going to end up doing to revenue. I don't think it's going to drive a lot of revenue, but I do think it's great branding and in the long run, it will help them generate more revenue. And not everything in marketing is supposed to be about revenue.
3:44If you're playing the long game, and when I'm talking about long game, I'm talking about being in business for way more than 10 years. Even that I think is short. So look, if you think about Nike or any of the big brands that are everlasting, the reason they're everlasting is they spend time on branding and money. And in the long run, it pays off. You're not going to get the majority of the signups from social media. You're not going to get the majority of your signups from a Google search. You're going to get the majority of your signups because people love your product and service and they keep talking about it.
4:12That's how you really build up a brand. Plus doing a lot of these stunts like what Mint Mobile is doing. All right. Goodbye. Bye. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show. And visit marketingschool.io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool.io. Until next time, class dismissed.
4:47Thank you.