Lessons from The Pooter Marketing Funnel

0:00All right, Neil, there's a channel I watch when I get bored and it's this guy that goes around Walmart farting. and it's called seriously yeah it's called this guy is his name's jack veil and his product is called the pooter so he walks around walmart and it sounds like the best farts in the world it's like he has this little thing that he presses and literally sometimes like people will like punch him and stuff people like hit him with the cards and like people get super upset but most of the time people are laughing it's like really funny right this guy's probably been doing it for over 10 years or so and now it's gotten to the point now where his kids have gotten old enough where the kids are like pushing a cart around where there's like a camera, it's a high quality camera.

0:36And they're just kind of filming the reactions of people, right? And I just find it fascinating because this guy's funnel is literally, he just goes around Walmart farting on people, right? And then he promotes his product, the pooter. And he gets millions and millions of views and people recognize him now as like the fart guy, right? That is kind of the power of YouTube. And that's what I wanted to talk about here because a week ago, I was driving back from my parents' place. I was listening to Russell Brunson from ClickFunnels talk about, oh, this is like the new hack or whatever. This is like the ultimate thing now.

1:08I'm like, okay, what's the ultimate thing? So I listened to it. He's like, the ultimate thing is YouTube. And I was like, wow. And like, wow, as in like, it is a big thing because the argument that he made is like, look, on YouTube, you can get millions, hundreds of thousands of views, millions. You don't have to pay for the traffic. And then you'd also get paid for it as well. And then you can drive them to your funnel, your email list, whatever it is exactly. This guy's funnel is very simple. He's just going around farting, shows how the product works. He's product demoing the whole time, right?

1:34He's getting a ton of views and drives it like this$10,$30 product or whatever. And that's it. It's a very simple funnel. And another guy, before you react to this, is we have a guy speaking at my event starting tomorrow, right? And this guy, he funnels people in his Airbnb course. His name's Blake. And he makes a bunch of TikToks, shorts, and all that. Talks about how Airbnbs work and drives them to a sales call. You have to go to his Instagram, goes to a sales call. And then it creates people that are paying, I don't know how much is course, maybe it's $2 ,000,$3 ,000,$5 ,000, but it works really well for him and he's built an eight figure business off of it.

2:08Dude, this is crazy. So I'm just looking him up right now. Jack, 1.7 million subscribers and his videos like the latest one day ago, 79 ,000 views, 95 ,000 views for eight days ago, 93 for nine days, 162, 117, 136, 51. on, you know, 105. These are all in the thousands, 124, 97. Dude, this guy gets a lot of views from a part of the toy. Well, here, check this out. Let me share this real quick. So look, in the last month or so, 7.3 million views. Okay. He's down 13 % or so. I don't know how accurate these are, but he published his 26 videos or so. So his number, I mean, 7.3 million views is a lot for free organic views.

2:52Go ahead, Neil. That's a lot. And he's probably generating enough sales. And when I looked on Amazon, there's a ton of copycat products. I don't know if he was the first to release the product, but either way, there's a ton of copycat products in his space. Yeah. So, I mean, what are your thoughts about YouTube overall? I mean, I think if you get YouTube working, here's the other challenge with YouTube. It's, I was speaking at this conference, this real estate investors conference the other day to be at that event, you had to pay 50 grand to be in the room. Right. And the main guy that was hosting, who's also speaking at the event, by the way, George Gammon, he's mainly focused on his YouTube.

3:25All he talks about is macroeconomics. He's got two YouTube channels. One has like 500K subscribers, other one's 200K or so. He's locked in on it. Now, there's another guy that was there. This other guy, Ken, he does really well with real estate, right? And there's a period of time where he grew his YouTube to a lot of views, but now his videos don't get many views anymore. And so the key thing is, yes, I'm saying that YouTube is great, but you have to be really consistent with it because this guy, Ken, and myself included, we stopped being consistent. And when you stop being consistent, what happens is you're kind of put into this like box, the sandbox for a while.

3:59And it's pretty hard to break out of. That's just from my own experience. No, totally. So, you know, at the end of the day, if you have something that's funny, mass appeal, you can end up doing really well. But the lesson that I would ever tell anyone here is if you're going to do this, try to come up with something that's more than a$15 product to upsell because you'll make just way more money. If you find something that people really need, not something that they just use for enjoyment, but something they really need, your conversion rates and your funnel are going to be much higher than the pooter.

4:31Yeah. I mean, there's probably more with his business where it's like the pooter is maybe the lead magnet almost. There's pooter, there's pooter wax, but either way, there's not a ton of high ticket items. I looked on his website. Yeah. Well, anyway, that is it for today. I thought you enjoyed it. Now, Neil, I hope you watch a video with your kids, but we will see you tomorrow. Please don't forget to rate, review, subscribe and goodbye. Here you are.