Neil Trusts Meta's New AI Agent More Than ChatGPT

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0:56Eric Siu:It competes with agents such as GrokBot. It competes with agents such as Instinct. And so this is their foray into autonomous agents.

1:05Neil Patel:Yeah, so I've been playing with it a little bit. I know my team uses it quite frequently. It helps with a lot of basic tasks that you could have assistants do, such as emails and filtering and sorting. And it can do much more than that. But I was just trying to break it down on a very, very basic level that can apply to anyone here. The reason I think Meta Muse will succeed and actually do better than a lot of the counterparts, this is just my personal take, is Meta has trust. Say what you want about Meta and their lawsuit regarding exploiting or showing kids addictive content. Meta is a really big company.

1:49Neil Patel:I know that others are too, but they've been around for a long time and people already have a lot of sensitive information on meta. So they already trust them and people are worried about Anthropic and open AI and all these hacking concerns and safety. I've done experiments with open AI or chat GPT specifically where I deleted all my history and waited you know and deleted all the files and waited 30 days and it was still pulling stuff up that it shouldn't have been able to pull up you know 35 40 days later. they could claim that they're deleting all of it but my experience with some of these other platforms on a trust issue they're not at a place where I think people truly trust them where I don't really worry about that from Microsoft Amazon, Google, Meta I don't have those concerns but I do have those concerns with OpenAI, Anthropic Grok I would put as an unknown when it comes to a trust factor I'm not saying I trust it as much I don't trust it as much as a Facebook or Google or Amazon or Microsoft but I trust it more than an open AI and I trust it more than Anthropic

3:06Eric Siu:yeah so here's what I'll say I've become buddy buddies with the GrokBot people I've been like texting them right so they gave me their phone number so I'm just texting them and then I'm almost become like an official spokesperson for them unofficial spokesperson because they've been hooking it up with stuff right here's what I'll say about Mark so GrokBot real quick I trust GrokBot because when I talk to these people, they're the cursor team, basically. So the cursor team, the SpaceX team, when you listen to these people, I don't know if you listened to the Gwen Shotwell and Elon Musk interview with the All In podcast, because they had the conference earlier this week in LA, right?

3:40Eric Siu:So when you listen to these people talk, when you look at what they've built so far, I'm like, there's trust there. I would say with Meta, I think it's 3.5 billion people in the world use Meta products every day. So you can say, whether you like them or not, you don't trust them. The fact of the matter is, I think it's close to half of the world uses them every single day, right? Now, here's what I like. So Neil and I, we know this guy, Ryan Dice, right? He's a great marketer. And I think he's doing a really good job with his Instagram right now. In fact, Neil, I think the formats that he's using, I'm like, oh, clearly, I think you should be doing it, Neil.

4:13Eric Siu:I think I should be doing it as well. I'm speaking for you as well, right? And you can disagree with me. That's fine. Let me just show you what he has, okay? So Neil, I'm sharing my phone with you right now. those of you that can see my screen so this is my phone i'm in my phone right now i'm looking at ryan right and when i look at his videos you know he from my understanding and neil correct me if i'm wrong but he's very focused on this scalable business which is like helping other companies like with operating systems and things like that right and so you know a lot of his videos over here um i think you have what like what 800 000 followers or something on on instagram can be that Yeah, but yeah, I have more than him.

4:47Eric Siu:Yeah, so he has 115 ,000, right? And so he has like 20 ,000 views over here, 10 ,000 views, 16 ,000 views. And so when I look at these things, okay, 8 ,000 views. Here's the thing. If we look at this, do not hire a COO, attributionist scam, or expansion stage tier list. This is very niche specific content, right? He is trying to target a specific type of founder, I would say, right?

5:07Neil Patel:I don't think it's niche. I think he actually goes quite broad. I follow him. I've seen almost all his content.

5:12Eric Siu:I think he's going for$20 million plus founders when he does content like this, right? He is trying to say, hey, like different stages because he knows people are gonna grow into a certain stage, but he's just trying to show you the different, like we're talking about management here. We're talking about when do you hire a CEO or not? I don't think that's a very big tab, Neil.

5:28Neil Patel:It is, he's going after entrepreneurs. He's going after the whole market of entrepreneurs from everything that I can see.

5:34Eric Siu:Yeah, but what I'm saying here is that to me, it's a little more specific. Would you agree that it's a little more specific than how Hormozy targets with his content?

5:43Neil Patel:how Hermosi used to target in the past or now. Hermosi actually creates very specific content in today's world around like HVAC and service-based businesses. But I get what you mean. If you go back six months ago or a year ago, Hermosi's was more broad. I think Ryan, to be specific on Tam, I think Ryan goes after entrepreneurs and it's a pretty big category when you look at a population-wise. It's a, but the specific type of content that he's creating from a dollar perspective may not have the biggest tan.

6:16Eric Siu:Yeah, so Neil, let me show you some more examples here, right, just to make the case from my side, and then we'll go back into the Metamese thing real quick. So, if I look at this one, okay, marketing channels at$20 million tier list. Okay, clearly that's 20, Neil, you even like this one too. $20 million tier list, right? So he's targeting $20 million plus companies. Now, if you look at this one, blind ranking hires at$20 million in revenue, right? This one has, so that one, the tier one is 30 ,000 views, 9 ,000 over here and then 12 ,000 on this one metrics at 20 million. My point of saying this right now is I like his channel because even though the views are less, he is targeting specifically here.

6:51Eric Siu:And I think his formats, the target, the formats that he's targeting over here are really good, right? He's got reaction videos, tier lists and things like that. So I, with my muse, let me just show you what I did. Right. So my metamuse, Neil, I was just like, Hey, so my metamuse is called doo-doo. And so I just asked doo-doo over here. I said, hey, I want you to look at Ryan Dice's Instagram channel. And Ryan's overlay over here. Okay, here's a marking degree in four books. I was like, here's your version. A revenue agent degree in four bots. I'm like, okay, not bad. I'm not going to say it's great, right?

7:22Eric Siu:Not bad. Bad, better, best. Bad, better, and best marking habits from 200K to 20 million. That's Ryan's, right? My version might be bad, better, best, AI agent strategy, 200K to 20 million, bad, better, best. So at least this is less thinking on my side. I already know a format that works and I can take all the best formats that I like, all the best offers I like, or like whoever I think is a competitor and we can look at all their ad libraries. They have the largest corpus of data because they own meta, right? They own meta ads. And so for me, I'm able to do a lot more things that I can't do necessarily with the other agents.

7:55Eric Siu:And I also have connection to Tailscale. What Tailscale does, it's a little software that allows you to build like a private network of all the different devices that you have, right? So it could be your phone, your other computers and things like that. This allows Meta Muse to control all those other devices. And so I can do more ultimately. And so they've already got the network as well to Neil's point. They already have the trust. And if I want to grow my Instagram, I'm going to go to them first. If I want to grow my meta ads, I'm going to go to them first. If I want to understand who's performing really well from an ad library standpoint, they can do a deeper analysis there.

8:26Eric Siu:And so that's why I think it's good for organic social. and I think it's also good for page social as well.

8:31Neil Patel:Yeah, but to go back, and I think this is a problem with social media. If you look at the examples Eric gave and even a lot of the content Eric creates and even the content that I create, I think all three of us don't get specific enough. And I'm actually having this debate with my team. I have a call with them at 2 p.m. today about this in which it's still too broad. Like if you look at like the four best or marketing degrees, like this is not stuff that's gonna generate customers. And I think we're in a world or not even think I know we're in a world where people can get knowledge from anywhere.

9:06Neil Patel:They can get general knowledge from just chat GPT or Google or YouTube videos. But most of that stuff doesn't actually drive revenue. And I believe the more specific you get with your content, even if it drives one third, one fourth, one fifth of views, at least from our own data that we see, it just drives more revenue. Right? So instead of like, here's the best way to do GEO and get chat GPT to mention you. And I have some generic videos. I know Eric liked one of them and he even sent me one where my team messed up the labeling on one of the videos. So appreciate that, Eric, in which I did a video on AEO versus SEO versus GEO.

9:46Neil Patel:I still believe that was too generic. And I was telling my team, I'm like, we should be talking about how to do GEO in 50 different languages in 50 different countries on one domain or five different domains or stuff like that. Or, you know, how do you get chat GPT? How do you get chat GPT to pull from your regional brand instead of your international brand? And I think these are very specific problems that big companies have. They won't get tons of views, but you'll really see the revenue from that in the long.

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10:47Neil Patel:Real quick, if you want to acquire customers faster and more efficiently this year with

10:53Eric Siu:the latest strategies and tactics, then check out singlegrain.com. That is my ad agency. Again, www.singlegrain.com. Check it out. And if it seems like a fit, we'll get in touch and help you with a free marketing plan. So two things I want to call out here. So I was listening to the Nick Shirley. So Nick Shirley, he's the guy that exposes fraud on YouTube. I was listening to his interview on the All In event this week, right? this morning when I was at the gym. And what's interesting is Jason Calacanis is like, hey, why put yourself into danger when you're exposing fraud? Like your physical body is there.

11:25Eric Siu:Like people want to like attack you and things like that. Why put yourself into danger? He's like, it gets more views, right? And so we're in a world right now where things get more views. People need entertainment. And I've seen it. Like I've seen people just doom scroll all the time, right? And so we kind of have to play into that. That's like just how the world works situation. But the other thing is, I saw this marketer who I think he does a great job, Alex Garcia. So he's getting, it's interesting. He hosted a dinner with a bunch of entrepreneurs, right? And a bunch of marketers. And everyone's, I think, is wearing a mic.

11:56Eric Siu:And like, everyone's getting recorded on the conversations they're having. So I'm not sure I would do that because I would rather have a more open conversation. Yeah, I don't, like when I host a private dinner, like I want to talk about stuff that won't get outside the room, right? So anyway, but he was just saying, look, man, like, let's say you're a creator and then you're used to getting, you know, 2 million views a video or something like that. And when you have a video that you put out there and it gets 100 ,000 views, you consider it bad because you've tried to sell on that video. That's actually a really good video, right?

12:22Eric Siu:So what I'm really trying to say here is like, okay, on one end, people have to create for other, to entertain almost the audience. That's one piece of it, which is why the formats work so well, which is why, Neil, when you and I just teach, those formats don't do well on Instagram, right? Or short form. They used to, but the algorithms have changed quite a bit because the stakes have changed in terms of what people want. But also the second piece too is like, if you have more followers, And followers aren't the main thing, but if you have more reach, I would say, in general, you can actually afford to go wider TAM sometimes, but sometimes you can try to sell on a video and you might get way less views instead of 2 million, you get 100 ,000, but that's still a pretty good video.

12:58So, yeah.

13:00Neil Patel:And I also think it's the type of business that you run to, right? If you're in B2C, I totally get the view game. And in B2B, it could be as well, because if your market is broad enough in B2B, like you're selling software for 50 bucks or 100 bucks, it's pretty broad. You may want to start going to a larger TAM. what I found at least with my business is our best clients are enterprise clients the churn is less no matter how much marketing that I do that is broad it doesn't cause them to convert the more specific I content I create the better off I do and a real life example of this is I just came back from Ecuador last night like no joke at midnight and when I was speaking in Ecuador I talk about how to do marketing in the new age.

13:47Neil Patel:There's a lot of companies there. Ecuador has roughly$80 million population.

13:55Neil Patel:A lot of the banks were there. A lot of the car manufacturers were there. It was just a lot of logistics companies. And you'd be like, logistics? There's money in logistics. Some of these shipping container companies generate billions and billions of dollars every single week in revenue. and it was an expensive conference. So it was pretty much pure enterprise. A lot of telcos were there, et cetera. Even after my presentation, you want to know that when I was talking to most people, how many of them do you think knew I had an agency? If you had to take a guess, Eric. Maybe 25%. Eric's very nice.

14:33Neil Patel:It was probably if I had a guess closer to like 2 % or 3%.

14:37Eric Siu:Wow, 2 % or 3%. That's crazy.

14:41Neil Patel:And they follow me. They see a lot of the broad content. Not one of them in the room hired us. Okay? Not in the past. They weren't even thinking about us current. They look at me as a personal brand. And when I talk about my ad agency, NP Digital, which is one of the reasons why I speak at all these events because it gets the name more out there, they think that it's great education and it helps them figure out where to go in the future with their other ad agencies and prospects. I even met one of the guys who runs Omnicom for Ecuador, which Omnicom is one of the largest agencies. He's like, oh, I didn't know you had an agency.

15:20Neil Patel:And the main point I'm making is depending on who your ideal audience is, like mine is enterprise, and I'm trying to go up to larger and larger organizations, because Accenture does not look at us as enterprise. It would look at us as maybe mid-market. Because for Accenture, a decent contract is maybe$10 million. A larger contract starts getting into the nine figures. We're not enterprise if you compare it to how much Accenture charges. But if you look at Accenture, even though they're posting all this type of content online and you should do marketing, when you go too broad, it doesn't cause Accentures of the world to be worth$200 billion.

15:58Neil Patel:You have to do very specific marketing to your ideal customer to really grow if your goal is enterprise. But I would say it's different if your goal is a bigger TAM from a population perspective, like selling toilet paper or selling to SMBs versus going after very specific pool of people. and there's a much smaller pool. And to use Ryan as an example, his population TAM of going after entrepreneurs that are doing 20 million plus in revenue is much bigger than my TAM where we're looking for companies ideally generating at least a billion dollars in revenue a year or more.

16:37Eric Siu:So I have an idea, Neil. Do you want to hear the idea?

16:39Neil Patel:Uh-huh.

16:40Eric Siu:Okay, but first you have to put your microphone in front of you.

16:43Neil Patel:Okay.