Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more

0:00All right, so we're going to talk about how Netflix posts to YouTube to steal back the traffic. And this is honestly how TV shows can start to run ads if you think about it. So I haven't read this, but I'm assuming all they're doing is just posting tons of clips of their content on YouTube to gain more attention. Yeah, I'll give you an example here. So this guy, Dobby, Dobby Do, Dobby Do YT on Netflix said, Netflix just uploaded a full film to YouTube. It's an Oscar nominated film duration of one hour and 38 minutes with 2 million views in four days. This sets two super important precedents. How many views in four days?

0:38Two million? Two million, yeah. And this is long form, bear in mind, which is way more valuable than shorts. Number one, more big companies may follow suit and try it. Number two, unprecedented ability to launch new IP. So IP protection, however you see it. What's IP again? I forgot. Intellectual property. Intellectual property, yes, at scale. Number three, actually, macro view distribution shifts if done repeatedly and with an unhinged budget for production. Impact may be felt especially for the largest, broadest appeal creators if catalogs of thousands of movies compete for watch time, especially of those ultra long form audiences.

1:18Yeah, the other thing too is - And the video is called Nimona, by the way. N-I-M-O-N-A. Go ahead. And the cool thing is, is Netflix also creates tons of different Instagram and social accounts per show. Right. So super fan pages, which helps them get way more engagement. So they're stealing traffic from Instagram, Facebook, you know, TikTok, etc. Yeah, it's a great marketing strategy. But yeah, why wouldn't you want to post some of your best clips? People like, wow, this content on Netflix is amazing. I should just go and subscribe. I don't really look at it as like they're stealing traffic. I just look at it as they're just leveraging those channels for marketing.

1:55On the flip side, YouTube can go advertise on Netflix because you can actually go and say, hey, Netflix, I want to advertise and take traffic back. That's the game. You have good content, you post to YouTube, it's going to do well, then they're going to show it to a lot of people. And you know what, funny enough, I watch a lot of World War II movies and so I started watching these clips of Fury, like the Tank movie. And then it's like three minutes here, five minutes here. Fury's with Brad Pitt. And then I see it appear on Netflix. Then I end up watching the whole thing. You give them a little taste of it.

2:25It's like little e-books, basically, to get you to consume the webinar. By the way, everyone, just those of you that came from the last episode, we found out that the simple doc.pdf, which is the Satoshi Nakamoto white paper for Bitcoin, it was on the Apple devices, but they removed it recently. Five years later, in 2023, they took it out. That's why I couldn't find it. Yeah, it makes a lot of sense. funny enough dude if you think about marketing these days just look what's happening to the whole movie industry if you look at 2024 versus 2023 they've had a terrible start they're hoping that also the amount of people that are going to the movie theater to watch movies is just really bad you also have the writer's strike which probably affected everything as well but they're hoping that dune 2 helps solve that and starts boosting back the numbers either way the way i look at it is it's like you have to go where the attention is people don't care about going to the movie theater as much as they did before because you have all these platforms like netflix and disney and the comfort of your home yeah yeah just go buy a hundred inch tv or go get the vision pro and you'll be like you have a tv screen how does your tv 100 inch oh wow i was like that was very specific it's exactly 100 inches uh i tried buying actually 120 inch but you know my wife said we have a tiny condo you cannot fit more in it neil loves watching tv but yeah i mean to your point uh wall street journal said this ticket sales are down 15 despite more movies in theaters than last year it's a lot it's you have to go where the engagement is people prefer platforms like netflix and amazon prime because it's more convenient i don't want to go to the movie theater even if it said five dollars a month unlimited movies man i gotta go walk to the movie, just give it to me streaming.

4:15And we got a taste of that during COVID. So now we just expect that. And if people don't give it to us, we're like, eh. The problem is when you become like an AMC or something and you're publicly traded, you have, you're trying to protect what used to work and you're defending, right? You have this big boat, this big cruise that can't maneuver quickly. Unless Wall Street Bets promotes you like crazy on that Reddit thread, causes your stock price to go through the roof, AMC, GameStop, and you know what happened? A lot of the executives left. Do you know why they left? Why? Because you were able to sell stock and not be insider trading.

4:48Oh yeah, they cash out. Yeah, yeah, yeah. They're like, we know this company isn't worth 10 times what it was trading for 50 times, but what we're going to do is just quit. So now we can just sell all our stock and cash on in while we can. Incentives are a powerful driver. Yes. But yeah, no, I think that's where marketing is going. You got to go where the engagement is. It's not even about the platform. It's about the person who has the attention or the company has attention. Like YouTube has the attention. So Amazon, not Amazon, Netflix was like, Hey, the Oscars are around. Everyone's talking about this.

5:27Let's just upload it everywhere. I'm assuming if they upload it on YouTube, they upload it on other platforms as well around the whole world. And on the second point, it doesn't matter if people like Snapchat's dead or Instagram's dad or whatever it is, if there's some influencers on there and they have crazy engagement and people love them, companies are going to go partner with them and say, hey, you're good at dancing. We sell these other products like toilet paper and toothpaste, create a funny dance video showcasing everyone toothpaste because everyone in your audience, even though they're watching you for dancing, they still use toothpaste.

6:00Just like Mr. Beast. Mr. Beast selling chocolates has nothing to do with his brand. He made it where you should buy the chocolate, but he knows a lot of people eat chocolate or hamburgers or whatever he's selling. And it has nothing to do with the specific video like the squid games, but people just buy it because people eat chocolate. It has mass appeal. This message is brought to you by Leveling Up Founders. And Leveling Up Founders is an invite-only event for founders. It happens once a year, usually during August. And past attendees include people such as Ali Abdaal, Cody Sanchez, Neil Patel, Vanessa Lau, and the list goes on and on.

6:36And ultimately, it comes down to the quality of the group of the people. We try to keep the group high caliber. That's why it's invite only. So if you are a founder at the top of your game, you can go to levelingup.com slash founders to learn more about it. And then you can apply. And we'll see you on the other side. By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do, just go to marketingschool.io slash agency. Once again, it's marketingschool.io slash agency to learn more. and now back to the show dude speaking of uh other marketing channels so there's youtube obviously and you know netflix i'm assuming they're probably making like different netflix channels for different languages as well but anyway i digress so there's um levels io so this guy builds a lot he built nomad list he built a lot of these different tools and he built a almost like a therapist chat.

7:28And so it's a CBD, cbt.chat. And basically he's launching these chat bots to help you do therapy. So you might say, Hey, Eric, um, you know, or my name's Neil Patel. I have problems here and problems there. And, um, you know, Oh, I'm sorry to hear that you feel that way right now. Like, have you thought about this? I mean, it's like a therapist, right? Um, it's like a chat CBD problem. Anyway, so a thousand people sign up for this thing, uh, in telegram and he's just launching his new startup through telegram that's it and he's launching these bots he has another one where i can take pictures of my meals and it tells me how many macros are in it and tells me what i'm eating too and then it logs it and which is it's actually pretty good um i'll send it to you later not that you use it dude you know it's funny i was looking at uh matt paulson is that his name yeah and he he did it before and after image of the guy that you talked about that's into health.

8:21Brian Johnson. Yeah. And he said, he showed a before and after picture and he said, unpopular opinion. He looks better before he did all this health and wellness. He got a lot of reach on that one. Yeah, because Elon said 100%. Yeah, yeah. Oh yeah, the 100 % just boosts it. But I think, look, there's interesting ways to get distribution, right? It could be YouTube, it could be Telegram, whatever it is. You just got to think about, and by the way, I don't think this is going to work out for him. He's actually said, he thinks he's going to have to shut this down. but I applaud him for trying. By the way, speaking about platforms and distribution, have you seen, I think it was you who posted about it, MrBeast's social blade competitor.

9:01I forgot what it was called. ViewStats. And what was interesting there is you can not just see the views for each channel, you can actually see the views depending on the A-B test someone's running on their thumbnails, which allows you to fine-tune your thumbnails and just create a better product in that. What's funny is Neil saw this probably on my Instagram Reels where we were talking about it here and now you're talking about it again and then now you get the Reel this time for the shorts. Wait, was it on your Reel? Yeah, it was on this. We were talking about it here. I thought it was on your leveling up.

9:33Dude, my memory's fading. Yeah, but speaking of AI, this one I want to talk about. There's this AI gift-giving thing. So this person, Olivia Moore, says, I built an AI tool for anyone who wants to be a better friend. So are you good at gift giving? No, you suck. How do you know I suck? I'm amazing at gift giving. When's the last time you gave me something? We're friends. Friends don't give gifts. No, Syed buys me Awesome Motive chocolates every year for Christmas. That's him branding his company. Tell him to take off the Awesome Motive branding and tell him to buy you the chocolate. See if he does that every year.

10:08No, but will you do it without the branding? No. Exactly. It's good chocolate though. But that's also marketing. But continue. Point is, we're both bad at gift giving, right? I'm amazing at gift giving, by the way. Your assistant is good at gift giving. Touche. With zero manual intervention, it will detect who has a birthday coming up, find a flower shop local to them, and order slash deliver a gift right on time. Here's how. And this is a zap, birthday zap. It says, events start in Google Calendar. Find contacts. Step two, find contacts in Google Contacts. Step three, conversation in ChatGPT.

10:45I'm assuming that's the prompt. Step four, send phone call in Bland AI. So it makes the phone calls at a flower shop, right? Number five, get transcript in Bland AI. Number six, summarize text in ChatGPT. Seven, send email in Gmail. So you don't even need to know how to code to do this. You can use Zapier. Dude, I just look at this as one thing. All this gift giving is just going to cost someone more money. I don't know why you would want to end up doing this. save your money economy is bad what you should do instead of all this ai gift giving and i found it to work better in marketing although you can automate it with a robot sadly is handwritten notes and if you mail them out to customers and clients i believe that means more i've gotten way more positive feedback from that than actually buying people stuff and i take the time to write the card i don't like this robot doing it because i feel it defeats the purpose even though it is still quote unquote handwritten.

11:37Do you know if anything, I do keep the handwritten cards because they feel like effort has gone into them. But anyway, let's just stick on. By the way, forget about marketing for a second. We're talking about being a better friend. That's the prompt over here. So being a better friend, I would like to send flowers and a handwritten gift card, but I would like the AI to pick up the patterns on how I write to then write the gift cards for me. There you go. And nobody's going to know. They're going to know. It's my handwriting. No, that's what they say on the Instagram reel. They're going to know.

12:06And then they say, no one's going to know. My handwriting is really ugly anyway. Your handwriting is nice. No, my handwriting is not nice, but I still write cards. I write them to my daughter like three, four times a week. Oh, wow. And then every time I travel, I get postcards from different places. And then I write letters to her. You don't write any to your son? No. That's messed up. You're trying to beat him down already. My daughter requests it. If I go to a dinner meeting, she asks me to leave her a handwritten note. my son would just say, give me ice cream, give me cookies. I like it. He's transactional.

12:38He's very transactional. I like it. You know, here's a good one to end on. The question here, the prompt here is, do community acquisitions work, right? And oh, so I was doing a webinar last week and I was doing this with Nathan Latka, founder path, right? And he had a lot of people on, he had the retention CEO on. And I stayed on the webinar because it was good. I actually stayed there. I was like, usually I'll just leave after I talk. But you had to have your face on camera, correct? Yes. No, no, no. But I took it off after a while. I'm like, come on. He didn't kick you out. I'm like, you're not going to kick me out.

13:09So I took it off. Anyway, so he was talking about, so the slide over here, it says careful. And you know how Outreach, the sales platform, they bought Sales Hacker. Remember that? Yeah. Okay. You know how Stripe bought Indie Hackers? Yeah. And then Barstool was acquired, but then sold back pennies on the dollar, right? So he's just saying, be careful. The bank bar store has a unique deal where the company that bought it and sold it back, they are going to get a big chunk. There's an upside if he starts monetizing. If he starts making money, they make their fairs. Let's just stick with Outreach and Sales Hacker and Stripe and Indie Hacker.

13:43Those two didn't work out. The question is why? Because people are like, oh, let's go buy the media. HubSpot bought Hustle. Who knows if that's going to work out or not? Zapier bought MakerPad. MakerPad's a note-taking tool, isn't it? But anyway, point is, we don't know how, like two haven't worked out already. Well, check this out. How many people still subscribe to The Hustle? When I first started my business, the overwhelm was real. I didn't have the tools to help me scale. If only I had Shopify from the start to handle all the behind the scenes work. Shopify is the platform behind millions of businesses globally from huge names like Mattel and Gymshark to the smallest brands just getting started.

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14:50Sign up for your$1 per month trial and start selling today at shopify.com slash marketing school. Go to shopify.com slash marketing school, shopify.com slash marketing school. If you've ever built a website, you know how tough it can be to keep a strong design while ensuring site performance is fast. That's where Framer comes in and it totally changes the game. Framer is the design first no code website builder that lets anyone ship a production ready site in minutes. I recently built a custom landing page in just a few hours. Animations, fast load times, responsive layouts, all without writing a single line of code.

15:26It was easy to use and the end result was polished enough to look like a developer spent days on it. One of my favorite things is that Framer's AI handles translations with a single click. So your site can be up and running in multiple languages almost instantly. And with real-time collaboration, your whole team can jump in and work together. No issues with versions or miscommunication. Whether you're starting from scratch or using one of their templates, Framer lets you focus on design while handling the technical side for you animations responsive layouts search optimization and all the things that matter ready to build a site that looks hand-coded without hiring a developer launch your site for free at framer.com and use code ms to get your first month of pro on the house that's framer.com promo code ms framer.com promo code ms rules and restrictions may apply i don't i don't how much have you heard about the hustle after the acquisition.

16:16Not much. You only heard about My First Million. That's probably their and that's not even owned by them, I don't think. I don't know. Either way, I don't look at it as a bad move by HubSpot. It's like a 30-ish billion dollar company. These are all small tests for them. It's a fart in the wind. Yeah. It doesn't matter that much. Yeah, but point is, for those of you that it's not a fart in the wind where it matters, you should probably take a harder look because I don't think you can just offload a community to somebody else. No, you can't just It loses its luster. It's the same thing as outsourcing your LinkedIn writing and having someone else write as you.

16:56It just doesn't work the same. And then you just have to pay the$10 ,000. Dude, I can't believe that agency charging$10 ,000 for someone to hear your stories and then they tell you, yeah, that's a good story. You should go write content on it. my four year old can also hear your stories if you want to pay her half the price five grand I understand why they charge so much for it because it's only two people but it's still a lot for that that's it for today please don't forget to rate, view, subscribe and go apply if you're an agency owner marketingschool.io if you want to grow your agency faster you want to hang out with me all night in person or you can hang out in the online community but go check it out it's going to be good and goodbye.