In short
Marketing School - Episode Summary: Netflix's Genius Instagram Strategy
Podcast Overview Hosts: Neil Patel and Eric Siu Episode Title: Netflix's Genius Instagram Strategy Episode Number: #2587 Description: This episode discusses Netflix's innovative Instagram strategy, highlighting how the company utilizes multiple branded accounts to enhance its reach while minimizing costs.
Key Concepts Discussed
- David Park's Tweet
- The strategy involves creating several branded social media accounts.
- This method significantly increases impressions at a low expense.
- Netflix's Instagram Presence
- Netflix operates various Instagram accounts segmented by:
- Country: Different accounts for various nations (e.g., Netflix France, Netflix Chile).
- Genre: Accounts tailored to specific genres such as films, comedies, and documentaries.
- Growth Tactics
- Instagram Pods: Utilizing groups of accounts to cross-promote content, enhancing overall engagement and growth.
- Localization: Creating separate accounts for different languages and regions to effectively target diverse audiences.
Steps to Replicate Netflix's Strategy (According to David Park)
- Repurpose Content:
- Use existing content to create engaging Reels, YouTube Shorts, and TikToks.
- Explore for Virality:
- Experiment to discover video series or content types that resonate and have the potential to go viral.
- Expand Account Creation:
- Once a successful content type is identified, create multiple accounts to cater to various audiences.
Insights and Takeaways
- Cross-Promotion Effectiveness: Growth on platforms like Instagram can often be attributed to effective cross-promotion strategies.
- Understanding the Audience: It's crucial to know where your audience spends time online, as different strategies may be more effective in different channels.
- Playing the Game: Success in digital marketing requires a strategic approach and a willingness to adapt and play the game of social media effectively.
Conclusion
- The episode concludes with encouragement to rate, review, and subscribe to the podcast for more actionable marketing tips.
Links Mentioned
- [David Park X (Tweet)](https://twitter.com)
- [Netflix Instagram](https://www.instagram.com/netflix)
Feedback Invitation
- Listeners are encouraged to leave comments on topics they wish to hear discussed in future episodes.
Connect with the Hosts
- Eric Siu:
- [Single Grain (Eric’s Ad Agency)](https://www.singlegrain.com)
- [X - @ericosiu](https://twitter.com/ericosiu)
- Neil Patel:
- [NP Digital (Neil’s Ad Agency)](https://www.npdigital.com)
- [X - @neilpatel](https://twitter.com/neilpatel)
Feel free to visit [Marketing School](https://www.marketingschool.io) to learn more about digital marketing strategies!
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00All right. So we're going to talk about Netflix's genius Instagram strategy. So Neil, do you know about this? Yes. I mean, no, I do not know about it. And I did not get a chance to look it up. But I know it's probably something really cool because I love Netflix and I watch tons and tons of their shows. And by the way, I see them all over Instagram as well. Okay, there you go. So look at the insane number of Instagram accounts owned by Netflix. This is written by David Park on Twitter or X. This strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost.
0:31Netflix has divided their accounts by country, genre, medium. So like film, comedy, documentary. So check out this video over here. No wonder. I didn't know they had this many accounts on Instagram, but I've seen so many of their accounts, specifically like show-related ones. It's kind of crazy. Can you see this like fully maxed out on my screen? Yeah. Okay. So Netflix, France, you Netflix, Netflix, Chile, Netflix, it's everywhere, right? The biggest companies in the world, Netflix, Coke, Disney, etc. Also multiply their accounts. So hopefully this can strengthen your conviction to try this strategy as well.
1:07Do you guys do this for MP Digital? No, we don't. Typically our brands don't have that many products. But what's funny is we do have clients that have like 20, 30, 40 different accounts on Instagram. But keep in mind the like large enterprises worth hundreds and hundreds of billions, if not trillions of dollars. and they've gone that many brands because they've acquired like 10 companies a year for a long time. You know, I mean, I've seen this strategy. Like I've seen some people on Instagram, maybe they had like two or 3 ,000 followers and now all of a sudden they have like 200 ,000 followers and it's like, how did that happen?
1:39It's like, it's just cross promotion at the end of the day. If you have a bunch of people that are cross promoting you through email, you're gonna grow faster on email. If you have a bunch of people cross promoting you on let's say Twitter, LinkedIn, when you have these pods, like it just works. And so that's how I've seen a lot of these people go from zero to a lot on Instagram just by leveraging all these like Instagram pod accounts and just paying them some money. And then all of a sudden they've grown. So, you know, take it for what it is. I don't really get my business from Instagram, neither is Neil.
2:08So you have to understand where your audience is actually hanging out, but it's a strong strategy. It's just something that we've seen in other channels and we've seen it just poured over the here. The one thing I have seen people replicate and Netflix wasn't the first to do this. I know a lot of businesses who have tons of different social accounts based on the country they're in. Because we work with some companies that are in literally most of the major countries, if not all the major ones that they're allowed to do outside of sanctions. Because some people like in the United States businesses aren't allowed to do business in places like Iran, right?
2:38Do the government sanctions. There's a few other countries as well. But what you'll see is them just creating social profiles in every single language that their customers are in. Yep. Look, I think it's interesting. And James David Park also says here, just to be clear, number one, start by repurposing content for reels, YouTube shorts, TikTok. Number two, keep exploring until you can find some viral quote unquote series, a video you can keep creating. Number three, then you can multiply accounts because you know what people want to see. And so look, at the end of the day, this marketing stuff, it's just about understanding the game and then playing the game.
3:12And if you don't want to play the game, that's fine. But if you want to win, then you play the game. So, you know, you decide what you want to do, but we thought we would just call this out. Anything else? Nope. All right. So that is it for today. It's a short one. Please don't forget rate, view, subscribe, and we'll see you tomorrow.