Nobody Is Prompting AI Anymore (Here's What Replaced It)

0:00Eric Siu:Does your experience with AI sound a little something like this? You've been prompting for 20 minutes. The output is polished, confident, and completely useless. That's what happens when AI doesn't know anything about your business. HubSpot's AI works with your actual customer data, every interaction and every signal your team has generated over time. So instead of prompting and hoping, you ask once and ship it. Check out HubSpot.com, the agentic customer platform for growing businesses. we are going to be talking about what the F are loops because everyone's talking about loops. I mean, I know everyone's talking about Fable 5 now, but we got to talk about loops as well.

0:33Eric Siu:Because even you got people now writing about how you use loops for Fable 5 and it's just moving so quickly. And so I got my friend here, Matt Van Horn, who wrote an article on what the F are loops. And I think you got to have like three or four million Twitter views on it right now. Is it more than that or what? Yeah, I think it's like 3.4 million, which is crazy. It's definitely the most views I've ever gotten on an article. That's awesome. Yeah. So I want to talk about how you made it go viral like that. But I think we should, you have a lot of people talking about, but I was just talking to my CTO about it on Tuesday.

1:05Eric Siu:Today's Thursday. It started taking off Sunday when Peter Steinberger talked about it. Obviously, Boris has been talking about how he's been using loops and he doesn't prompt anymore. So you've got some good philosophies around it. I want to talk about how you use the last 30 days as well. I want to talk about your CLI kind of library as well. And I want to talk about anything else that you're interested in too, because I think there's a lot of higher leverage things in terms of the things that you typically talk about. But maybe if you want to introduce yourself first, I think that's a good starting point.

1:33Eric Siu:Then we can jump into what the FR loops. Excellent. And I'm still not sure what a loop is, by the way, but I'm winging it like the rest of us. My name is Matt, based in Bellevue, Seattle area. and uh i'm a third time entrepreneur uh haven't announced my new company yet but we we exist just not yet and previously i was one of the co-founders of the company that became lyft transportation company and then i started an ai appliance company called june where we put a camera in an oven and literally had a nvidia gpu on our gen one june oven wall street journal called it the self-driving oven and we we sold that company to weber the grilling company where I was an executive for the last few years.

2:17That's awesome. And now have a new unannounced company and have accidentally become a big open source nerd, which I am loving.

2:23Eric Siu:Love it. That's awesome. And we can nerd out on that too because I got my DGR sparks living over here, but I don't maximize them. So we can talk about that too. So like the conversation I had with my CJ was like, okay, are loops just like just spamming slash goal? Because I've been spamming slash goal for a while. And then I'm like, is it nuance? Because I watched like another video of someone else talking about it yesterday. and I'm just like, I don't feel like anybody knows what it is right now, but you just, all I know is, and you said this, you have the creator of OpenClaw talking about it and you have the creator of CloudCode talking about it.

2:53Eric Siu:And then now you have people, I think even Claude is even saying, oh, you should use Loops and Fable 5. So what is your definition of it? What's your take on this thing? And how have you been using it? Yeah. So what's crazy is that the quotes from Boris did not really go viral a couple of weeks when it came out when he was on on acquired and then peter just put off this tweet that he he said in such a way that that sounded so obvious like of course no one's prompting anymore everyone just uses loops and everyone's like i don't understand what he just said like there is a slash loop command there's slash goal and then there was this tweet uh that uh that someone posted and it was just like no one knows what a loop is except Boris and Peter and I was just like yes this is amazing and so to me what I think what a loop is to me is it's a cron job so some sort of regular check-in plus an LLM brain slash judge that is kind of acting as if like a human used to do on a cron job like okay this thing happened they have to make a decision now it's like okay hey, the LLM is going to make a decision within certain guardrails based on this cron job.

4:07And so there's different ways to call loops. Goal is one of them. I have programs that I run while I sleep that I've been running for about maybe four or five months that run autonomously for eight hours that I'm not using slash loop, but it is an autonomous system that continues to run. And so that's what I think a loop is.

4:31Eric Siu:I want to come over to maybe your setup in a moment, but maybe like the people watching this right now, you know, you got a marketing and business audience. So, you know, people thinking, well, how do I make more money with Loops? So how would you answer that question? Like, what would be some high leverage examples of maybe doing that? I have a very high leverage example of not making money with a loop. So I put out a blog post this week. So someone tweeted that I told my agent to go make me$5 and it found a bug bounty and made$12. And so I literally saw that tweet. I was like, oh my goodness, like my autonomous system is designed perfectly for this.

5:07With the printing press, I can make a CLI for all the top bug bounty. So I made this thing called it the bug bounty goat. and then I built this intricate system to autonomously while I sleep do research on different things to make money so I built a money printer and I ran this I don't even know how many nights but like over maybe two weeks or so and I made zero dollars like literally zero dollars so I I feel like people just like there's this like hustle mode of like oh I'm so rich I made so much money i literally failed and thought i was so clever and so smart and i made zero dollars so i have canceled that project and wrote a blog post about it interesting uh but how to how to how to make money i think again i think the the biggest thing right now is the amount of effort it takes to build something that is decent is quite low and i i am not a software engineer I have not made anything of value in software since high school until January of this year.

6:13And the fact that I'm able to build things that are decent right now is really interesting. And the thing that's missing is human taste, quality. And because the bar to being able to produce anything is getting lower and lower with every new model that comes out. And so the real question is, what do you make? What does create value? And so I think there's a lot of marketers and product people that have never been able to build before that there's this ultimate test now. Oh, you say you're an idea guy or gal. Prove it. You now can. And so there's this test that can happen now that couldn't happen before.

6:51Yeah.

6:52Eric Siu:And Matt, I'll just share an example. I mean, on my end, because this concept is so it's so high level, you know, theory for me. So I just went to my Hermes. I'm just like, okay, well, Matt has this article over here. Use X API to read it. How do we apply this to our business? And it's like, oh, well, you have one of our SEO software is called ClickFlow. And it's like, you should just apply to the ClickFlow repo and look for bugs there and just keep looping it. You should apply to your carrot repo. And you should just keep looping it. And like, oh, those are like obvious. Like I wasn't thinking about that.

7:20Eric Siu:So in a lot of these situations where I don't know what the heck is going on, and this is so conceptual to me, I'll just take Matt's article here, which I'll pull it up right here just so everyone can see it. You got 3.4 million views. Oftentimes now, whoever's saying some smart things, I just copy the link. I just go to Hermes and I just say, how high leverage is this for us? What can we do here to help grow our business faster? And then you got this long form piece over here, 3.4 million views. And this is a good starting point to make idea babies with. yeah absolutely one other thing that i'll add to it that's been really magical for me lately so i'm i'm a big fan of this tool uh from every called compound engineering that just writes really really high quality plans and so what i'll do is i'll say like let's go with your example ce plan take a look at all like if an article comes out like there was a sales article that my co-founder sent me that was about about selling and um and a youtube and i was like okay watch this youtube grab the transcript watch this article then pull up use the printing presses granola cli so granola is a tool that transcribes conversations take the granola cli now see plan look at all my recent sales pitches that i've done literally you have all the transcripts and then run it through this framework of everything that i've done it did that in about seven minutes last night and gave me this really nice applied here's the learnings from the youtube here's the learnings from the article applied to your exact sales pitch which i've listened to 10 times in the last one week and it was really really great having that all come together to make it relevant for me so i love taking full granola transcripts and putting them into clod or into codex and having it work with an article that you found and applying it to what's going on Got it.

9:11Eric Siu:So maybe if you can tell us a little bit, because the way I do that right now, and I think everybody should be doing this super smart. So I think whether for us, it's like, okay, we have the granola API, we have the gong API, which listens to all of our sales and customer calls. And then I just because I have God mode with my Hermes, like, obviously, my team can't do this, because I don't want them to just yellow with it. But since I have God mode, I'm just like, Oh, can you do all those things? Can you make like a battle card? Or can you can you find kind of nuances, like the customer objections and all that?

9:37Eric Siu:So why should people be using? you created PrintingPress CLI which I think is amazing because you can make everything into CLI can you explain what that is and what the benefit of that is just so everyone can kind of understand yeah so so I go to PrintingPress.dev to find what we have the most valuable thing there is a library of skills of things that people have already printed so someone made a Granola CLI so if you use Granola you definitely need to install that in Cloud Code you need to install it on your OpenClaw on your air me is highly recommend it and there's a lot of other things like there's an espn cli that sniffed and found the secret espn apis that don't exist but now they do and so whenever there's i have a lot of kids i have four kids and so i don't get to watch as many games as i want to but if it's close at the end i want to see that and so for like that the nba finals i'm like if it's within five points in the last five minutes like i say to air me is uh use the espn cli to then poll it regularly and then only send me a message if it's close.

10:38And I've been doing this for every game. It's amazing. But what's really magical about the printing press is most people are just using things in the library. But if there's a specific tool you have that there's no CLI for, what the printing press does is it runs this very serious, intricate flow to find the secret APIs, to look at the community CLIs and MCPs that people have made. And then it will create this very token efficient and fast way for your agent to use that tool. So one of my friends, Chris Young, he's an entrepreneur that makes a hardware probe for your meat that has many, many sensors in it.

11:20And his inventory management company where he likes the warehouse where he stores up uses this very archaic old software. And so to look at his inventory, he has to log into this, what feels like a 1990s webpage, click around, and it's just a horrible, painful experience. He used the printing press on this archaic software and found all the secret APIs, and now he's completely in cloud code, able to pull in all his inventory. He never has to go to that webpage again. Like, it's really magical. And so anyone can print anything.

11:49Eric Siu:Got it. So just correct me if I'm wrong here. So the benefit of creating a CLI, because I'm not a technical engineer, so the beauty of it is one you can maybe find api so you wouldn't have found but two it sounds like maybe it's faster as well um is that are those kind of maybe the best best way to think about it is if you've ever watched an agent try and fill out a form on a web page it's like okay hello i'm now on alaska airlines.com and i'm gonna book a flight and it's like you see the cursor moving it's like okay where do flights get booked okay okay great now i am going from seattle to right and so it's just like clicking around aimlessly the way to think about it is a cli a thoughtfully designed cli not there's lots of bad clis too but a thoughtfully designed cli is like google maps for your agent to be able to figure out how to navigate things and one of the things we're working on the printing press we haven't announced this yet is is self-learning clis so it's the the so say you have the espn cli on your hermes and you say okay i want to know when the world cup games are but back when we printed the cli world cup was not a thing so who knows if it caught those original endpoints but after it like brute forces finds them it's actually going to leave notes for itself for next time that says now I know how to find world cup games because I now have mapped this and left notes for itself.

13:19Eric Siu:Recursive self-improvement. Absolutely. Yeah. I love that. That's great. So, okay. Printing press CLI. I think, um, you know, the, the cool things, I think you just shared, um, Catherine, um, Catherine, you, I think you retweeted her yesterday. She shared something cool. I forgot what it was. It looked cool. I just forgot what she shared. So, but people are doing some really interesting, can you, can you share some other interesting use cases too? Cause I wanted to play with it. It's just one of those I just get bogged down by my Hermes. It's literally dead simple. My number one use case on my Hermes is literally for PrintingPress related CLI.

13:52What I would do is I would send it. There's a link on PrintingPress.dev. It's like, copy and paste this to your agent. It says, with everything you know about me, look at everything in the library and tell me which ones I should install. It will just do that for you. What's amazing is a lot of the printing press ones are better than the official ones that people put out. One of the best examples of this, which has nothing to do with the printing press, but one of the inspirations for the printing press is Peter Steinberger. He started making a lot of CLIs. So he's made, I don't know, I want to say like 12-ish CLIs for himself, for his agents, because he's such a power user.

14:29And one of the best ones he's made is the Google CLI. It's called Gog CLI. It's made by Peter. Yeah. And months later, Google put out their official CLI. And I said to last 30 days, hey, which one should I use? Can GOG CLI versus Google CLI? And I was like, of course, Google's is going to win. They got to see Peter's and match it. And last 30 days was like, no, Peter's is way better for these reasons. On Reddit, they talk about this. On X, they talk about this. And that's one of the things that inspired the critique for us. Like, why? How is this possible? How is this so thoughtful? And then I dug in and I got it.

15:06And I was like, holy crap. And that's what inspired making the printing press so that anyone can do this. So you don't need to wait till Peter's frustrated with an API before he has to make his own CLI. Anyone can print their own CLI and agent skill. And by the way, it doesn't just make a CLI. It also makes an agent skill. So if you use OpenClaw, if you use CloudCode, if you use Codex, it makes a skill for each of these on top of the CLI to be controlled by it.

15:31Eric Siu:So check this out. I want to show this to everyone. And by the way, I didn't know that GOG was still better than GWS. Once Google released her, I was like, oh, Google obviously would do a lot better. And you're telling me this, and I didn't even know about it. And so I want to talk about last 30 days in a second, too. But I just want to show everyone here. So here's why you should be creating other CLIs or using other CLIs for yourself. Because you look at this over here. You can get nonstop flights over eight hours from Seattle, December 24th to January 1st. So you don't have to go into a UI and search everything.

15:59Eric Siu:You just type this into the CLI, and you get this data over here. And can you actually book in here, Matt, too? You cannot book. That would be nice. There are certain ones, like I've seen, there's a Jimmy John's one, there's an order ahead one that you can book. Google Flights does not. Okay, cool. When does OKC play next? Okay, great. To your point, and then we're talking about Rotten Tomatoes. A lot of good consumer use cases here, but from a business standpoint, I'm sure there's a lot of good use cases here to pull what you need. It's just not, to your point, it's just a lot faster, I think.

16:30Go down to that contact go, and that's a fun one. right a little bit right there so okay so contact goat is cool when we use the word goat it's the greatest of all time and it's it's pulling it's a combo cli that's pulling in multiple things so the contact goat uses a linkedin fan mcp as the first thing that is linkedin has lots of bot protection they do not want you to be able to use linkedin so this tries to use your linkedin account then it uses happenstance which is a great service where you kind of download your whole linkedin database and it kind of recreates linkedin and allows you to pull stuff in.

17:02Then DeepLine is a service similar to Clay. It's kind of the CLI based Clay that allows you to purchase verified email addresses and do all sorts of searches. And so the example I did in the printing press launch video, when I used the contact goat, I was like, do I have a connection to the new Apple CEO? And LinkedIn told me that I did. It told me my friend who used to work at Apple has a connection to him. And I was like, okay, so I could get a warm intro, but also can I pay 10 cents? And can you give me his email address? And DeepLine paid the 10 cents and did this all within one command saying like, do I have a warm connection to him?

17:43Can you get me his email address? And so the contact goat kind of pulled all three of those together.

17:48Eric Siu:That's awesome. And by the way, like I, this is what you just mentioned, I think is the next step because what I'd done with my previous OpenClaw, I downloaded all my LinkedIn connections and I was just like, hey, who should I connect based on all the things that like related to our products and services right now? It's like, well, you have this contact over here at Google. I hadn't talked to this guy in 10 years, okay? Now this guy's high up at Google. He has like a lot of these agency connections. He has a lot. And what ends up happening is he invites me to speak at a Google conference. And he's like, and he gives me a lot of details on what we should be doing to do better for Google as an example, right?

18:21Eric Siu:But that was a little bit of manual work. I still had to actively ask OpenClaw. I think in this case, you can probably set a loop, right? Tied in with this to help you find these connections every single week, right? Absolutely. I mean, that's a lot of the magic. I mean, one of the best loops, loop is not a word in my vocabulary that I need to work on. I call it automation or cron jobs. But one of the most valuable loops that I have in my life is running slash last 30 days, which is another product that i that i made um which does this deep social agentic search where it checks x reddit um tiktok youtube and so i have these again with with my open clause how i had this set up originally was once a week it will run a cron job on the most important things in my life so the people in my life that are important business wise the uh some of my investors, my competitors, being able to pull in these reports is so valuable.

19:21Eric Siu:This is great. So the way I see it, I'm like, kind of how you're talking about, really loops right now as of our, as of today, June 11, 2026, at least my understanding, it's a cron job. It's a version, it's an upgraded version, maybe of a cron job, an upgraded version, maybe of like a slash goal. And is it, Matt, when you say it's like, it's on its way to recursive self-improvement, maybe that's the next step? But yes, I mean, what's interesting is Claude is shipping so many things and Codex team is shipping so many things so quickly. But we still haven't had this, what I would call, Hermes or OpenClaude-like loop that you can continue to have.

19:59So even when I type loop into Claude code, it's like, hey, when you close this context window, I'm going to forget about this loop. And that makes me sad today, but I feel like that's going to be a solved problem in the next 45 days. Like there's just no way that there can't be a thoughtful, clever way to do that. And by the way, you pulled up printing press marketing. So these are CLIs that the community has printed. So Catherine, who you just mentioned, has printed a lot of these. She's very deep in the marketing community. And so she's automated a lot of these. Trevin, who I built the printing press with, has email octopus.

20:33I've never heard of email octopus. And it's there. Dub is here. And so people are printing and making these things. Like, I don't know what Bento is. I don't know who that person is. Like, the community is just building things and then submitting it to everyone, which is really nice.

20:49Eric Siu:This is great. What I'll just say about these printing press marketing CLIs, like, these will actually make you more money. Because if you can just pull your Ahrefs data and then cross-reference it with maybe other email data that you have in Beehive, and you can pull that data faster, and then you can cross-reference it with Google Ads, Google Search Console, all these things, then what ends up happening is you end up having these strategies that are almost like these idea babies that combine together. And then you can just execute a lot faster and have your, whether it's your open claw or your Hermes, we call ours Hermes.

21:20Eric Siu:But whatever you want to call it, I just think this is great. And here's the thing, my question for you, Matt, obviously there's a very big SEO play here. Because if you have it be like a, almost like a CLI site where people can review CLIs and then they can share their own, is that kind of the vision for this? Because I can see this growing a lot organically. Yeah, I am not an SEO person, but Trevin redesigned these pages to be thoughtful and mindful of SEO recently. But we don't have reviews right now, but absolutely. I mean, one of the things that we take great pride in is like, who printed this?

21:54Like we like to keep that right in center. Like people should be proud that they added this to the Printing Press Library and it keeps growing.

22:01Eric Siu:Matt, let me give you my unsolicited thought here. You can take it if you want it or not. But honestly, like I haven't tried this yet, right? But it's like what I would do here is like, okay, well, who's a really good directory site? You have like G2, obviously, you know, clutch.co for agencies. And you have a lot of these directories out there, right? It's like, okay, well, now that we have Fable 5, can we just analyze those sites and figure out how to apply to this site over here? And what would Fable 5 do exactly? And that to me is a good usage of Fable 5 and perhaps a, I don't know if it's like a, maybe it's an ongoing loop, but I think there's an initial kind of audit that it can do here because you have a seedling of something that can drive a ton of organic traffic, whether it's AEO or SEO or whatever you want to call it.

22:41Yeah, no, thank you. And one of the things I want to do is for a lot of these, I've gotten really obsessed with making launch videos on X using hyperframes before that I used Remotion. And what I would love to, and so for a lot of these CLIs, when we announced them on X, we put out a video and kind of the automation is getting so good using hyperframes that I would love to put a video demo on every single CLI on that page. I feel like would be really nice, kind of a looping GIF.

23:14Eric Siu:And it's, I'm looking, so okay, I found your video up here. I'm going to share it with everyone because I think everyone should see this. And we should talk about how you marketed this too because I think it's really smart. And if you can do this, obviously it sounds like your plan is maybe to do a little more automated. That'd be cool too. So let's check this out real quick.

23:34Eric Siu:yeah this one go out to every agent on the grind hunting through docks in the middle of the night the printing press in the building see C-L-I C-L-I C-L-I Ain't nothing more valuable than your time and your dime In a world full of agents, that's tokens in time Every wrong turn, every doc that you scroll Every waste of callers, attacks on the whole A well-designed CLI It's muscle memory seat, no hunting, no wrong turns, no fees on the feet So we built the print and press to print the best CLIs in the world for the agents on the quest You pointed at a spec, you pointed at a site Hard file in your pocket, it'll print it overnight Freeze the official docs, every endpoint in sight Then it studies every CLI, let the community write Every MCP server, every skill in the night Sniffs the web of APIs that were hiding from the light Kubo flights, dominoes, kayak, that's right.