Open Claw is Starting To Taking Over

25 Mar 2026 · 13 min · 4 chapters

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In short

Using more than 20% of business data; how AI tools like OpenClaw help marketing and deal-making via chart generation, content ingestion, and research workflows.

Guests/backgrounds

Two hosts are discussed. Eric (data-driven, uses HubSpot at his company; works with AI implementation fees; has a team using OpenClaw for outreach/meetings). Neil (questions workflow and chart creation; focuses on relevance to marketing goals). They also reference Jensen (NVIDIA) and Andrew Warner (podcast interview).

Key claims

Most companies get little value from AI (McKinsey: 80% use AI, 6% get real value). OpenClaw can ingest content, research claims, and generate dot charts with cited sources; humans-in-the-loop reduce errors. AI “IQ” growth is measurable; the real issue is adoption.

Notable examples

OpenClaw surpassing major GitHub projects in stars (spike to 250k+); dot charts created from AI prompts; LinkedIn post about GPT-3.5/GPT-4 “IQ” and AI vs human; AI negotiating influencer inquiries and suggesting who to contact based on goals.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Rise of OpenClaw

0:29 to 3:00

Discussion about the rapid growth of OpenClaw and its impact on data usage.

AI and Marketing Strategies

3:00 to 6:00

Exploration of how AI is being utilized in marketing, including personal experiences.

“So this caption, by the way, let me just read it.”

Personal Workflows with AI

6:00 to 8:50

Detailed discussion about personal workflows and the integration of AI tools.

“And literally all I'm doing, I talk to this more than I talk to anybody.”

Perspectives on Business and Technology

8:50 to 10:10

Conversations around differing perspectives on technology use in business.

“It's more so my team's just going and executing it all on my behalf.”
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Transcript

Automatic transcript. May contain errors.

0:00Eric Siu:Using only 20 % of your business data is like dating someone who only texts emojis. First of all, that's annoying. And second, you're missing a lot of context. But that's how most businesses operate today, using only 20 % of their data. Unless you have HubSpot, where all the emails, call logs, and chat messages turn into insights to grow your business. Because all that data makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com.

0:29Neil Patel:there's a chart where it shows like the number of github stars right and it shows like like two i

0:33Eric Siu:forgot what the two major big github things are but openclaw is just like a line that comes out of nowhere and like surpasses them yeah yeah you know which country is crazy about it right now brazil china they literally i saw i saw like it was like a park and everyone had their laptops

0:48Neil Patel:out and they're on openclaw like isn't that crazy that is crazy i didn't realize that i know quite a few people who use it in brazil but we have a team out there so i'm biased with brazil check

0:56Eric Siu:this out so this is open claw spikes to 250k plus stars linux and react as contact so you have linux which is in the yellow line on this chart you can see it growing steadily over time right it goes goes it's a hockey stick okay it gets up to like 200k stars or so then you have uh react which is from facebook and um you know it pushes up here and then it's like 250k or so open call it's just like it's just an eye it's not even a hockey stick it's just straight up a line going up for anyone

1:27Neil Patel:who can't see all the other ones are hockey sticks so it's going up into the right like a you know like a triangle side of a triangle this is just a straight line up straight up like you know 90

1:38Eric Siu:degrees yeah straight up and this is what jensen is saying exactly you can do more with more and so again if you're someone who is very curious about the world you're about to become way more curious and it's he's so smart to have partnered up with open claw on it because i thought they're going to make their own but the fact that it's partner up i'm like that's that's smart so dude i thought

1:57Neil Patel:the same thing too i thought he was going to create his own okay so do you want to show people your dot charts and how you do it yeah sure and how you ai to create this content for p for people

2:07Eric Siu:on marketing yeah this is funny okay so this is a dot chart that was created completely from ai And all I did, Neil, with my claw was I said, I really like these dot charts on Twitter. How can you apply this to us for my content? That's all I said. And I was like, you already have a content ingester where you pull from my content every day. What would be relevant? So it actually pulled a study from McKinsey on 1 ,300 companies, and it shows 80 % of these 1 ,300 companies use AI. Only 6 % get real value from it. Less than 1 % are running autonomous systems. So this publishes, okay, and it gets 56 ,000 views on it, which is not bad for an Instagram post.

2:48Eric Siu:Because this is the type of stuff, by the way, it's not like, oh, it's like a dating post or something like that. We are talking companies using AI. And we're getting more and more companies on my side, at least, on the AI implementation fees. So that's one. I want to show another one. Okay. This one's great. Let me pull this up for you. Do you see this? Yeah. Okay. So this is a LinkedIn post. So this caption, by the way, let me just read it. I'm not going to read the whole thing, but AI went from an IQ of 83 to 128 in three years. Yours didn't. Let me put that into perspective. November, 2022, GPT 3.5 launched IQ around 83 below human average.

3:22Eric Siu:People called it a fun toy. March, 2023, GPT four hit IQ 105. That's dead center human average, people started paying attention. 2025, okay, it just goes down this, right? Now we're looking at IQ 145 plus, three years from Toyota Genius. The question isn't whether AI is smarter than you. It already is measurable ways. The question is whether you're using it or competing against it. One of the past has a future, the other doesn't. So then the graphic that you see here, Neil, AI's IQ is growing exponentially, yours isn't. So it kind of shows a chart over here. and then all these people in the comments 113 comments over here okay it's 78 likes it did fine um but all these people start arguing about iq is not the right thing to measure iq cannot solve this blah blah blah and i'm just like i'm not even gonna engage with this bullshit so there's

4:08Neil Patel:no point even if you just use stats and data people tell you how you're wrong there's just no point but let's go into how you created that so let's go let's talk about workflow let's say someone wants to end up creating social content here this chart here i'm assuming you had ai

4:21Eric Siu:I created you didn't pull someone else's chart this one so what it does Neil it will look around on the internet and it'll cite I have it cite the sources at the bottom because so by the way let me let me give you a little bit of the workflow so imagine you and I are talking about stuff because you and I share a lot of news and we'll share like what we're testing so it will take it'll ingest all of our content and based on a claim that you or I make it'll try to do more research on it to back it up and then I'll make it into a chart and you're using what for that open claw I'm using claw. Yeah, open claws, one of the claws.

4:50Neil Patel:All right. So you guys can try that out. My process is a little bit different. So instead of taking recordings like that, we take what we get asked frequently from potential customers and we have a repository of that. It could be audio. It could be people writing it down. Audio is easy for AI to just scrape from there. And then from there, we end up doing research and then you can create charts on it. I've mentioned this in the past. We've tried using AI to help with the charts. it's not always 100 % accurate. So we tend to have a lot of humans in the loop. AI does help with a little bit of the design, but we have humans in the loop because we just don't want the one in five or whatever errors because then people just chew me apart anytime anything is a little off.

5:31Eric Siu:So Neil, as you say that, I literally typed that into my open claw. I'm just like, go do that. You see what I mean? And you know how I like, I'll see what people post on Twitter now or I see like a YouTube video. All I do is I just post that YouTube video in. I'll say, hey, how does this relate to our goals on a scale of one to 100, how relevant is it? Oh, it's very relevant. Okay, go do it, right? Most of the time, I would say nine times out of 10, it's like, this is not relevant right now. Okay, I'm like, okay, good, good to put me in my place. But sometimes I'm like, oh, this is like a 95 out of 100.

5:59Eric Siu:I'm like, okay, let's have a conversation around this. And literally all I'm doing, I talk to this more than I talk to anybody. And when I'm pointing my phone right now, I mean my claw. All I talk to is Alfred. That's all I do all day. Coming back from the gym, talk to Alfred sitting, waiting for the restroom or whatever. Like I talked to Alfred. That's all I do.

6:18Neil Patel:So Eric is overstating it here. He does have a personal life and he does other things. It's super efficient.

6:26Eric Siu:I just, I can't wait for you to activate it. Cause then that's all you're going to talk about with me. You're going to call me all the time. Maybe you're not going to call me anymore. Cause you're just going to want to talk to yours. I don't know what you're going to name yours. Maybe Beverly.

6:35Neil Patel:I know you don't believe it, but I don't think I'm going to end up event ever activating it. I don't believe you. You don't think so this one I'll

6:42Eric Siu:bet you my life on too. I've been willing to bet my life on very little things. This one I'll bet my life on.

6:47Neil Patel:If I look at my life each year, it's changed to progressing to just like focus on like extremely really large deals and brand building. So I agree with you. I would be a really high user of open claw if it was six years ago, seven years ago. It's just what I work on today has shifted and it's getting more extreme to that way where it's harder for me to use tools and technology to help automate what I'm doing because it's very heavy relationship business. Like it's getting to a point where I don't even do outreach anymore and I'm just getting set up and just doing the calls myself and just building relationships with people and just trying to work big deals.

7:29Neil Patel:And that's it.

7:29Eric Siu:I completely understand. And yet you still use it. So we'll see.

7:34Neil Patel:What way do you think I'll use it? Give me an example.

7:37Eric Siu:I don't know. I just know you're going to use it because here's the thing, right? You just saw the chart. You saw the data. You're a very data-driven person, right? And you hear some of the richest people in the world saying like, this is like the biggest thing. And like, you know, every company needs to have a strategy. I think eventually you'll come around to it and you use it in your own way. For example, like I can only talk about me. I can't talk about you, right? But the things that it does for me, such as the, how it negotiates deals for me on, on the, cause everyone tries to do these, uh, these, by the way, I think I'm getting eight to 10 inquiries a day.

8:03Eric Siu:Cause I think these other influencer managers are using AI as well. And so I think I'm having the AI negotiate with them. And like, that is real revenue, right? But even when I haven't looked through my LinkedIn or say, hey, here's who you should be talking to, automatically, look at my counter. Hey, you're traveling over here right now. Here's who you should be talking to based on your goals over here. Maybe you should set up a dinner for this or that. And then maybe your team can take that over for you. But I think you're gonna be able, like what your team's doing right now for you setting them up, I think you can do even more of it.

8:27Eric Siu:That's my point.

8:28Neil Patel:So I think you nailed it. I'm not saying my organization won't use it. We already are using it. We do it for outreach for influencers. We do it for outreach for me and meetings. It's just more so I personally don't have to download it and install it. My team is already executing on it and they have been for a while now. If they didn't, I would be pissed off. But it's just, I don't think it'll come to a place where I need to install it on my phone or my computer. It's more so my team's just going and executing it all on my behalf.

8:55Eric Siu:So I think the reason I say you're going to be using it for sure, maybe you're not using OpenClaw, but you're going to be using a version of it because everything's kind of becoming like an OpenClaw. So like perplexity computer or like Manus is like new computer use or whatever. So you're going to be using a version of it because it's going to be built into whatever you're using and you're just going to use that. That's what I do.

9:11Neil Patel:That's true. From Gemini and all those solutions and all that kind of stuff. And the real reason why I just don't touch OpenClaw, I don't want to deal with any security issues. That's the real reason or else I would already had it on my phone. But the NVIDIA version, I think he calls it NemoClaw or something like that. I will end up using that because it'll be secure and for corporations. I just don't want to use OpenClaw myself until they figure out security issues. I think you nailed it. It won't be called OpenClaw, but it'll be a quote unquote version of that in whatever LLM I'm using because it'll already be integrated.

9:44Eric Siu:Yeah. And you will love it. And we will be talking about it all the time. I just came from a podcast interview with Andrew Warner. So I was just sharing all the AI stuff for like an hour. And he was telling me, Heaton Shaw, your brother-in-law, texts him all the time on how he can't get off of it. Right. But he's more similar to me in that respect. So yes.

10:02Neil Patel:On that side, from a personality standpoint, I don't think I'll ever be a power user like you or Ethan. I just don't see it.

10:09Eric Siu:That's your personality and that's fine.

10:10Neil Patel:It's like for some reason in business, like my thing that I love more than anything is the deal. Like I just, I'll kill myself for the deal.

10:19Eric Siu:Have you read that, the art of the deal?

10:21Neil Patel:I have not.

10:22Eric Siu:You know, I actually have it. Because it's all about the deal with that book, obviously. So I'm actually going to read it. Because the fact that you brought it up, I'm like, I've never read it. But I have it in my bookshelf.

10:33Neil Patel:Dude, so I was talking to Heathen about marketing a few months ago. And he was telling me about all the stuff he's doing with his MacBooks and how he spends so much per computer. And he orders a ton of them and all this kind of stuff. He was like, business is going to change. Marketing is going to change. And he's pushing me. And here he does my personal life. yeah, this is fine. And he's like, are you going to do it or not? I'm like, personally, not so much, but I'm like, I'm definitely hiring a lot of people who are going to do it for me.

11:01Eric Siu:And how did he react to that?

11:03Neil Patel:He's just like, he's like, that sounds about right. That is more my personality.

Read the full transcript

11:06Eric Siu:And that's fine. We're all, we're all different. Right. So I, Neil and I, we're not saying like, there's any right or wrong way to do it. I think we've figured out by now, like, you know, approaching, well, I'm approaching my forties, but in our forties, I should say that we are, uh, we are how we are. And you know, I don't think there's any right or wrong way to do something. So all that to say guys, that is it for today and we'll see you tomorrow.

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