Our Favorite Tools for Marketers That Want to Level Up Their Ads

0:00All right, so we're going to talk about our favorite tools for marketers that want to level up their ads. Yes. There's a lot of tools out there right now, especially in AI that can help marketers level up their ads specifically creative, because that is the biggest leverage point, like the text and all that kind of stuff. Everyone's doing that. The creators is where you stand out. And most people know about tools like mid journey, we've talked about them quite a bit, or Dolly, but there's a lot of other ones that marketers could be leveraging that are really amazing, like Adobe Firefly. That's really cool.

0:36It's also in Photoshop as well. You can literally do things like highlight an area of a road or just say, put in yellow lines to separate the road and make it into two lanes versus one lane. Or you could say, hey, take this background and add the Northern Lights. And even, you know, tools like Canva, Canva, you know, no one really talks about these days, because like, ah, Canva's old tool, it's been around, but they've adapted as well. And they They have that AI art generator, which is really good too for marketers, which you can use in your ads to help you a little bit more creative with your assets and make them stand out.

1:12Yep. Let me add my first one, actually. So the first one is Google's Flamingo VLM. So it basically, let me give some context here. So Google basically merged DeepMind and Google Brain into Google DeepMind. So these are Google's kind of AI departments and divisions. But this will allow you to generate descriptions for your YouTube shorts to help you rank better, right? So you might have more keywords in there. It's going to become more searchable. And if you think about it, it will basically look through the transcription or maybe help you write a better title to make it hook better. And then also it's going to help with descriptions.

1:43You're basically going to be able to automate this at scale. One of my biggest gripes is when I create videos, whether it's a shorts or a long-form video or an ad, for example, is we're not constantly testing the headline. We're not constantly testing the description. And to be able to do this from a marketer standpoint, you are going to, from a YouTube advertising standpoint, it's going to be able to help you because it's going to be able to automate the testing for you. Yeah, and Google ended up doing quite a bit more as well. They had a marketing live event recently and they announced some AI tools that help advertisers as well.

2:19One of them, they gave an example of cat food. Let's say you're creating ads for cat food. You can just click a button. It'll generate a lot of concepts and examples. And best of all, what they also do within their AI is they can end up doing it where you can even see pictures of the ingredients within the cat food and it'll help you create ads just for that. So they ended up releasing quite a bit of cool stuff within there. I don't know what the exact name of their generator is, but it looked really cool from what I saw. I haven't played around with it yet. I don't know if they've actually released it yet, but I know in their AI features, you just click a button like generate images and it's text-based prompts as well.

3:00And they can give you thousands and thousands of options. So that way it's a little bit easier for you as a marketer. Same with mid-journey. People always talk about personalization. you can end up taking products and start putting, let's say you're selling baby clothes, you can start putting different gender babies and all that kind of stuff and races within the clothes so you can have variety. So you don't that way just have pictures for one gender or one race with your clothes. All right. So next one is Google announced a, they have a new audio model called Soundstorm. And it can imagine this, it can basically create in a full conversation of Neil and I talking, and you wouldn't be able to tell the difference.

3:43And so it can basically, there's already these language models that are out there to called LM. So audio LM was a language model, but it can operate 100 times faster and produce 30 seconds of audio in just half a second, right? And so what that tells me is that you can create audio ads. And so now we're, I was actually talk about Neil creating an ad and then I don't even need to go ask him anymore. I'm just going to go create a Neil Patel ad for this podcast and you know, done deal. Or we can have a full on conversation. That's kind of scary because we can make full on episodes now perhaps, and we can just promote them using paid ads, whether they're audio ads or whether they're video ads.

4:18Dude. And what's crazy is like, just fast forward, I would call it six months. I believe there's going to be a really amazing products to create video ads that are commercial grade through AI. They may not be already happening. Yeah. They may not be as good as a Superbowl, but people are already working on this and they have been working at the, for a while. It's just, you're going to be able to do text-based prompts, put in a script and you'll have video ads that are ready to go and, you know, set in the right format, size, all that kind of stuff for advertising with call to actions and all that kind of great stuff.

4:53Yeah. I mean, what it comes down to again is the X factor is how creative are you with your prompts? How creative are you in general? And the sky's the limit because if you're already super creative, what's been your constraint has been probably one of the constraints has been output. And now your output should be a lot faster and you're going to be a lot more efficient. Right. And I actually shared this when we did the reaction video, when we did the reaction video yesterday, but I'm going to share it again. so this is the generative fill by adobe i believe this goes into firefly i think that's what you're talking about neil but let's just watch this again so you can see this again photoshop and adobe firefly so you can see you can generative fill you click it right the fill is a feature within it yep yellow road lines oh boom look at that so anyway you can expand it as well and so neil and I can take this picture.

5:44So let's say in this video right now, in this podcast that we're doing, I see Neil's clock, but what if I want to expand 360 around his room? I can do that, right? So anyway, the possibilities are endless. We just wanted to really give you kind of the tip of the iceberg here. That is it for today. Please don't forget to rate, review, and subscribe, and we will see you later.