Reaction to LinkedIn's Latest Features

0:00Alright, so we are going to talk about some of LinkedIn's new features, and we are going to give you some thoughts on it in addition to just trying to get you ahead of the curve. So first things first, I don't know if you know this, Neil, but this is something that was maybe released last week. But let's say I go and visit the Single Grain Company page. So that's the agency I have. And you can actually indicate if you are working somewhere that you're interested in working at Single Grain. And the recruiters from that company can actually see that you're interested and they can reach out to you.

0:31So if you have a good amount of interest or volume or you have a good enough brand, you will have people that are going to be reaching out to you. And I think that's really interesting. Yeah, what's really cool about this, it'll help you recruit talent faster and in less work. So it's just like right now, the way most people end up recruiting is they either post job postings, or they just manually reach out to a lot of different people. But what's cool about LinkedIn's latest feature is you can end up seeing who's interested in your company. And if they're interested in working with you, you can start reaching back out to them.

1:04And you should have a much higher close ratio. And your recruiting process should be more efficient. and you should save quite a bit of time. Yep. Just a couple more things to add here. So collaborative articles. So for example, Neil and I doing this podcast is very much a collaboration. And so in March, they dropped a new feature called collaborative articles, meaning that LinkedIn can basically, their editorial team can collaborate with like an AI and then they'll call like an AI conversation starter. Or I can collaborate with Neil as an example. And well, there's AI collaborations, there's people collaborations.

1:37So the AI collaboration, that's sooner to happen. And I believe the people collaboration piece will come in as well. So they're just trying to catch up ultimately with all the other creator tools out there. So if you think about Instagram right now, this is a basic example. Eric and I can do a reel together and we can be both collaborators in that, which causes the reels to get more reach. So for example, Eric posted a reel, added me as a collaborator, and I believe the reel grew in impressions to like 100 and something thousand, right? 207 ,000 right now. 207 ,000. So that was quite a bit. And when it started off, it was starting off small in the low thousands.

2:15It would have grown naturally either way, but it just grew much faster. with LinkedIn by them doing this, it'll allow where both Eric and I, and whoever else you collaborate with your profiles, your views, your follower account, your engagement, it should all increase. And this is great for marketers to leverage. Yeah. I'm just going to rip off a couple of other features here and then we go on them. So individuals now can message a company page. There are now personalized writing suggestions for your profile or your, your job descriptions, which I think is kind of par for the course now, if I'm being very direct and And you can add skills to your about section.

2:49That doesn't seem that new to me. But the analytics, it seems like it's changing quite a bit as well. So they're adding more in terms of your content performance. You can see your top performing posts. You can see your follower insights, top demographics. So that's going to be helpful. So if you're taking LinkedIn really seriously and you're getting like over 100 million impressions a year, then good. You're going to have better analytics. LinkedIn Live. So that's been a thing for a while. Newsletters has been a thing for a while too, but most people don't use it. And then there's audio events that's kind of similar to drop in audio, like a Twitter spaces or like a clubhouse type of thing.

3:18So all in all, they're adding a lot more for creators. And I believe they're going to continue to add more because they want to get more, more mindshare, more general reach from people that are doing B2B stuff. If you're going to take one thing away from this podcast, make sure if you're on LinkedIn, you're leveraging collabs. Collabs will end up getting you more reach, more views, and more followers. also on your business profile pages, start responding back to people or replying back to people. The more you engage with people, the better of relationship you're going to end up building with them, which is going to cause more conversions and sales.

3:53Those are the two big takeaways. There's a lot of features that we talked about, like even like the recruiting one, but what you'll find is even like with recruiting, your best people that you tend to get are the ones that you're doing outbound with. usually amazing seller A players aren't looking for jobs. Enough people hit them up on a regular basis where they don't really have to go browse for jobs. My take on this one is my challenge to you all is for the next 30 days or so, try to post every single day to LinkedIn and see what that yields you. See if your reach grows, how much it grows exponentially and take a picture of it.

4:27Tag us on social on either Instagram or on Twitter. Tag both of us and we'll try to reshare it to see to share your results. We'd be keen to see how this kind of group tests or this group experiment goes. So that is it for today. Please don't forget to rate, review, subscribe. Let us know what you think and hit us on YouTube as well. And we will see you tomorrow.