Real World AI Use Cases We're Using

0:01Brain scans reveal the damage. Neural connections collapse from 79 to just 42. So what that means is a 47 % reduction in brain connectivity. So if your computer lost half its processing. power, you'd call it broken. That's what's happening to chat GPT users brains. Go ahead. I, how often do you use chat GPT? A lot, a lot, too much, a lot. I don't even use it on average once a day. I was walking to the gym today. Usually I'm just like walking, like it's like a 10 minute walk and I'm not using it, but I'm like thinking about strategies. I'm thinking about, okay, how do we grow this person over here?

0:32Okay. What's missing over here? Like, what do they need to do to fill the gaps if they want to become like a, you know, a C level, right? What do we whole time I'm just strategizing as I'm walking though. I probably use Chad GPT maybe two, three times a week max. Yeah. But you're, you're different. Again, again, like we've used this analogy. I'm usually like the first couple of waves. Um, you're usually coming in on a plane. I don't even think it's that. I think we're past the first few waves because we both know it's year to stay. I think for our business, yes, we're using this technology just like you are.

1:12But me personally, I don't know what I can use ChatGPT for on a daily basis for improving my work. Like me as an individual, right? I'm not talking about a corporation. I genuinely can't figure out like what I'm supposed to be using ChatGPT for on a daily basis. Let me read you some of my chats from yesterday. Can I read you some of my chats? So before we started, we were talking about eggs, right? And you were worried about cholesterol. So we quickly solved that problem that eggs are good for you and it's good cholesterol, right? Yeah. Another one will be... Wait, wait, wait. Let's go back on this.

1:43Let's go prompt by prompt because I want to see what you use it in a day. Yeah. And I will tell you what I would have done. Yeah. Does that work? Yeah. Okay. So let's start with the first prompt. Yeah. So the first prompt here are eggs, good cholesterol. That was the prompt. I would have just asked that to Google and I would have got an AI answer. Yeah. Okay. My next one. Okay. Here, this one's a little more complex. I'm not going to give too many details. Actually, let me go into something. I actually probably would have never asked that question and I would have just continued eating eggs. Yeah.

2:11But I don't eat eggs that often because I usually skip breakfast. But now you might eat eggs more because you know what? You can eat a couple and it's better for you and it's good for you. It doesn't go with intermittent fasting because I tend to just do lunch and dinner. Well, see, now you do the next prompt is because I used to intermittent fast for like 10 years and then you realize, oh, it's actually like you can do it or you can't. It's not necessarily good or bad. You're just really calorie limiting. at the end of the day. So I do it for, they say regeneration of cells or something like that.

2:38I don't know if that's true or not. But then they did studies on these and then it's like, oh, okay, well, it's not like, it's like, you know. But like now you can do more research on that, right? But let me give you another one. So I have this title here and AI will title this. It says romantic intentions or escape, right? So, you know, there was somebody messaging me. I was like, what's this person's intentions, right? And then it started like, I started sharing screenshots with it and things like that. And it started diving. And it's like, well, here are the potential things and here are the odds of each one.

3:07And then I fed it more information. And then I came to my own conclusion, right? And then I was like, oh, okay. No, the best move in this situation is to just be friends. But it's like that was a little strategic thinking that I did with it. You know what I mean? I already had somewhat of a conclusion, but it gave me a couple of helpful insights there. Let me give you one more. So prompt by prompt that one. I would have never had to use Chad G-U-P-T. You would have just made your decision. No, no, I'm married with kids. Oh, yeah, yeah, yeah. Okay, let's see. You agree with this one now? Yeah, yeah, yeah, yeah.

3:38You wouldn't do that one. Yeah, okay. Now, this is one where I'm constantly, this is where AI helps and this is where you're gonna think it's kind of stupid, but even AI calls me stupid for doing this, right? So I use this thing called My Body Tutor where I have to fill in what I ate and my workout every single day. But I don't want to bullet point out my entire workout, my estimated calories for everything. And I don't know a lot of the calories I eat. So I'll take pictures of my food and say, okay, approximately how many calories is this? I'll give me a calorie count. And then so I'll input all that.

4:06But then the most annoying thing I have to do every night is I have to break out my workout into bullet point form. So I did the this, that, and X amount of times, this way, blah, blah. And so bullet points it all out and I copy it and I put it in, right? So it's a very minor thing, but that's where I use it, right? Otherwise, I just wouldn't fill out that thing. And I think I just, I'd probably end up saving 400 bucks a month paying for that subscription. But that's what I do. It's like my accountability coach. So on that one, I wouldn't have used Chad GPT because I eat whatever's in the fridge.

4:35And my wife makes food like if she makes brownies for the kids, it's made out of sweet potatoes. So you can imagine how delicious it tastes. That's great. But when you think about the healthy side of it, it actually tastes pretty decent. Yeah. It's not as good as a normal brownie that you're going to get from the store, but it's much healthier. Yeah. Same with like the Ninja Creamy. When I gave it to Noah, We never used it. It was brand new, right? Yeah. And the reason being is my wife doesn't want to give her kids ice cream. Dude. Even if it's a healthier version, it's still somewhat ice cream.

5:06So good. But I just eat whatever's in the fridge. It tends to be organic. Yeah. She cooks every day. Lean food. There is no taking pictures or counting. And I'm also underweight in general. You are. Okay. I'm going to give you two more and then we can move on from here. Okay. So I do this thing called the Norwegian 4x4 every week, right? And so I obsess about the health stuff because I just want to live longer. That's really the main reason. And so the Norwegian 4x4 will boost your VO2 max, right? Your VO2 max is one of the metrics that is one of the gold standards for increasing your longevity.

5:36Do you want to ask something? Yeah. What is a Norwegian 4x4? Can you explain it? So in a Norwegian 4x4 workout, I'm on my Peloton bike, right? And then you're riding. It's four sets of four minutes, really intense riding, right? Like you're gassed at the end of it, right? And so the whole idea here is just stressing your body out and then you're increasing your oxygen intake. Does that make sense? So 16 minutes of bike riding total, four times. What's the break after four minutes? Yeah. So this is where I was doing it wrong. So I was doing a minute in zone one, which is like easy, right? Like you're just like, whatever.

6:08And then I went straight into the four minutes and then I did two minutes in zone one again to cool down. And then I went back into like zone four and five. And then I went back to zone one. And then I was like, I was looking at my heart rate monitor. I was like, something seems off because I feel like I have more left in the tank because what you're trying to do in this workout, and I don't want to get too nerdy for everyone, but you want as much time in zone five as possible, right? So I was like, okay, well, so I asked the question here. I was like, in a Norwegian four by four, how many minutes should I be in zone five for optimally, right?

6:39And so this is, you can Google this, but total zone five time, you should be there four to eight minutes. And when I was looking at the thing, my heart rate monitor, it was always like two or three minutes. And I was like, so yesterday for the first time, I was like, okay, something's off over here. So I started going back and forth with it. I started showing screenshots of my heart rate and all that. It's like, what you should be doing is three to four minutes warmup in zone two, right? And then your heart rate gets up and then you do the zone five and then you come back to zone two. So you keep your heart rate up.

7:06I'm like, I'm so stupid. I should have done that, right? And then yesterday, so then I showed my metric yesterday. I was basically eight minutes in zone five. And, but I was like, this is like my little health coach, right? That's something I did. I'll give you one final one, but do you want to react to that one? Yeah, I get why you use it, but I don't do that. So I don't have a use. I'm more curious. What are some of the business prompts? Because on the personal side, I just personally wouldn't use any of these because I think our daily lives are a little bit different. I'll give you a business one.

7:36Yeah. So we have a company that does about 30 billion a year. They reached out and they want help with like agentic workflow stuff. Right. Right. And I saw our salesperson dealing with that. That one told them rightfully so that we do a lot of that stuff internally. But to do that for our clients, like this would be a beta test, like this would be a pilot. And so I was workshopping it with this deal with AI. And it's like, well, it knows this company. And it's like, you should be charging for this pilot at least a couple hundred grand because like at least. Right. And then it's like that because it knows my memory from like carrot and all the other things that we do.

8:10Then it's like, then you can connect. Oh, then it found out the person on that call actually stood up their ABM program at that company. So then it's like, of course we'd float carrot into that one, into that conversation, but it spotted that. And so it's like, in that case, it found, it helped with pricing and it helped with packaging too. Okay, what else do you use for on a business then? I have one over here on, okay, let's say there's a leadership gap. Let's say someone on the team wants to become like a director or something like that, right? And then, you know what I did? I just took the entire one-on-one document because someone brought this to me.

8:45I took the all, because we have the one-on-ones public, right? In Google Docs. I just dragged it in. I was like, what do you think about this person over here? They say they want to become a director, right? And then it says, this person does not want to be held accountable to numbers. This person complains and makes excuses all the time. And this person is like this and that. If this person seriously wants to get there, they would do X, Y, and Z, blah, blah, blah. And I just took that document. I sent it back to the manager. all right i i think the big difference here is on the personal side i could be wrong on this i think my life is more rinse and repeat than yours yes so i have yes less use for chat gpt i'm not saying this is good or bad but a lot of my day revolves around work and children yeah right and with children there's routines you know you go to their shows you go to chess it's like there's You can't chat you but your children.

9:36Yeah. And then for the business side, I wouldn't use it for the use cases that you use it for. I'm not saying they're bad. It's just more so my organization headcount wise and management wise is pretty built out where I don't really deal with a lot of this stuff. I don't have direct reports as you know. Yeah. Which is great. It's a dream. It's a dream. It is probably one of the best things I've done. I haven't necessarily made as much money as I've wanted to, but the no direct reports is probably one of my achievements that I'm happy with because I've figured out how to grow the business while still not having direct reports.

10:16I think someone who's better at it than me is Dharmesh Shah from HubSpot, but I would say he's a gold standard. If there's a book worth writing, that's a book for you to write. Yes, I would say I'm the bronze standard. He's the gold standard. So I got to work up to silver and then eventually I got to work up to where he is. But I got quite a few years left in me, quite a bit younger. But yeah, just for me, like when we're going back to the ChatGPT conversation, there's, yes, in our organization, we use it. It's very valuable. We use actually a lot of AI tools outside of ChatGPT as well. But me personally on a daily basis, there's just not that many use cases for me.

10:54I'm going to give you one that you might consider. You probably won't, but you might consider. but before we do we have a mutual friend so he pays for chat gpt teams right so the entire team enterprise i think so you can see the usage and so he's constantly questioning like your usage is so low and then you're a low performer oh what should i do right and so it's like yeah you're not willing to adopt ai fluency either that's a signal that maybe it's not the right fit here you just saw like microsoft's gonna be cutting more even though they're doing well right now their sales team but okay so this one's interesting i do something to psych myself out here you know I like to gamify life, right?

11:28So what I've been doing recently, I have it rate the, I'm like, how high leverage was my day today, right? And if it scores me like eight, I get really mad, right? And then I'm like, okay, well, here's what else I'm working on right now. I want to be working on this and that. And then here's the other list of priorities. And so I kind of, I don't really need this, but it's more so it helps me reprioritize on the highest leverage things and it's right every single time. Cause I'll, I'll, I'll like list some things I want to work on. And it's like, yeah, no, this should be handed off. Right. Cause unfortunately for me, I still have to manage, right.

12:02And so for me, but it's like, no, constantly like this, this, and this. Right. And so, you know, as entrepreneurs, maybe I'll talk about me, like I, we tend to get distracted easily and we want to help everywhere. And this is just how my personality is. I want to help everywhere I can jump in. Right. But I shouldn't do that necessarily. And I would say this has helped save me a lot of time and refocus me and trick me into working on the right things. Yeah. If you've ever built a website, you know how tough it can be to keep a strong design while ensuring site performance is fast. That's where Framer comes in, and it totally changes the game.

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14:13whether they're scrolling or strolling. If you're ready to sell, you're ready for Shopify. Turn your big business idea into a... With Shopify on your side. Sign up for your$1 per month trial and start selling today at shopify.com slash marketing school. Go to shopify.com slash marketing school. Shopify.com slash marketing school. I myself have a pretty good discipline about being laser focused on one initiative in the corporation and just making sure I'm moving the needle. My version of that is I work on specific projects at a time. So for the last 45 to 60 days, I've been focusing majority of my time on answer the public.

14:54This month, the revenue growth will be 12 % over the previous month. Great. And I check the revenue stats at least once a day. Of course you do. Including weekends. So that's how I know I'm being productive because I look at my changes. is I have the team implement. If the numbers aren't going up, I'm pissed. Going with the experiment we did with like, one of the things we implement because we talked about this on podcast was step two on Answer the Public was collecting a full lead, right? Step one was register. So you use a product, you put in a search query, it gives you more keyword ideas. Step two is if you want to keep using it, keep searching or unlock data, you register, you put in your email password or authenticate through Google.

15:39step two after that would be name phone number marking budget url we've called a lot of leads we just i don't know if the team has implemented yet but two days ago i gave them uh i sent them a text because my team's now on i know there's slack and all this stuff but i have this team on my end or uh uh thread no no no uh text thread everyone just has iphone yeah so it's called NPD experiments and I just text every single day on what I need. How's it going? No, not really how's it going. More so, did you get this design done? Show it to me. And they'll send me like the actual screens like in the design.

16:25Like this is a text message. So it doesn't matter if I'm on a plane or wherever. They'll actually send me the designs over text. And I can see it on my iPad because iMessage is connected there. And they're like launches. I'm like, what will the original look like in the variation, right? Where is it shown? See what makes the lifetime effective. It's just Neil texting. Now there isn't more of that on either option, all right? When a user comes by, but where do they see this? Does it replace the pricing page and they just keep going? And then I get on the phone from people and I'm like, remove it all, stop the AV test.

16:59And I'll tell them what changes to make and I'll have them pull out data wherever I want. but that's how I get a lot of my stuff done. And if it moves the needle, great. If it doesn't move the needle like the step two, I told the team to remove it. I don't know if it's actually done but I'll follow up with them tomorrow and be like, did you guys actually remove it? And they usually send me a deck. So every single week, you guys can't see, Eric can kind of see, look, Founders Alignment Deck and it'll have everything, you know, Just numbers, charts, timelines, what's being done, where. Founders alignment deck, meaning this deck comes to you guys, your founders every week, you and Mike.

17:40And it's just to align you on what people, the high leverage thing people are, things people are working on. Every aspect of the business that we think is going to move it. I like that. And yeah, like everything. Cost optimization. June,$34 ,000. April,$17 ,000. and saved, you know, 16 ,865 per month, roughly 49%. Last four months, they break down the cost per month saved. We will expect 5 % savings coming in the upcoming months. But like - And you get that every week? Every week. Wow, I like that. But this is on top of us just really communicating with the people that I'm working with right then and there to make changes.

18:21And either things go up or they don't. And if they don't go up, things are going to change. Like a great example of this. So I've been having discussions with my team. I just got back from New York. I landed Tuesday. All right. So when I landed at 2.30, you know, got to the hotel around 4.00. You arrive in New York Tuesday? Uh-huh. You got back? I got back yesterday night late, technically today morning because my flight was delayed like four and a half, five hours. Wow. Issue with weather. but when I landed in New York I was able to I checked in by around 4.30 there was a line got to hotel room right then and there I scheduled a call while I was on the plane with my team like I think 4.30 technically I scheduled at 4 I pushed it to 4.30 because it was just taking longer because of New York traffic I had a meeting at 5 o 'clock so later 30 minute window and I was like guys I want to change ads to the public and they're like what do you mean?

19:19I'm like you do a search okay and I want to show you actually how we operate our business. Okay. So the first step actually even going before that was I had the team design me a Figma of the answer the public homepage based on my feedback everywhere. And I'm like, you know, this is silly how you go to answer the public and you have to pick, I want data on Google. I want data on Amazon and majority use Google anyways. When I say majority, like 80 plus percent use Google, then some use YouTube, which would be the next big option. The rest are really small. And I'm like, search is no longer this way.

19:55The data feeds that people pull in are from everywhere. You already know the search everywhere concept. So I told them last week to design the camera too. Okay. So I told them to design this. I can't read the headline anymore. Yeah, you can see what people are searching on all platforms. I like that. And then it just has like this wheel. Yeah. You came up with that. I like that. There's no more picking of the platform. So then I told them today or not today on Tuesday when I had my call, I just want the homepage really simple, the overview report of answer the public. I don't want to showcase all this Google data.

20:27Like, okay, what do you want to showcase? I'm like, I want to showcase someone does a search and then it ends up telling them there's four boxes. I don't know what they'll design. All right. I think the report should be broken into four sections, AI, traditional search, social media and shopping. Yeah. And it just takes all the platforms. and then it tells you keywords for all platforms and you can dive into, let's say the AI one and assuming you give us your domain name, it'll tell you, hey, this is where your domain showing up for all these keywords. Here's the competitors that are showing up.

21:05Here's your sentiment. Here's not, here's your growth over time versus your competition. And you do that for all platforms. Here's some new keywords that you can target for traditional search that you're not targeting. Here's some for shopping, for Amazon, et cetera, marketplaces. Here's some for social media. Here's content ideas. But just make it really simple. It's just an overview. And here's the data for all platforms. And you choose your own journey. I feel like all SEO tools are going to go in this direction where like you look at Ahrefs and SEMrush, they're showing AI data, right? Yes, but it's an add-on for roughly a hundred plus dollars.

21:36Oh, it's expensive. Like the Ahrefs one's like, okay, if you want to add the AI overviews one, it's an extra thousand a year. And then if you want to add like each LLM is an extra thousand a year or so. So I like the, you're coming in cheaper, right? Free. and then we'll have paid versions. Yeah. So that's great. I'm ideally trying to figure out how I can charge like nine bucks a month. Yeah. Can you make those economics work? Are you gonna break even on the nine? I have no idea, but I have money. So let's just see how much I had to burn before I make some of my money back. But I think that the point here - I know that's arrogant to say, but it's a reality.

22:09It's true. And so, but I think that the key thing to call it here is there's, the thing that you remind me of, you telling this story is Flexport has this business ops team where they go in and wherever there are things that are on fire or not working as well as they should be, there'll be an elite team that goes in, they spot the issues, they figure out the issues. If they need to fire some people, they'll fire some people. They'll fix the issue, maybe rehire some people and then they'll move on to the next problem. But when that biz op team comes in, it gets really intense. I'm not saying it's very intense or whatever, but like you are driving a lot of energy there and you're moving things along quickly.

22:44Otherwise, it's just gonna be like, oh yeah we'll get it done in two weeks oh it's gonna take like two weeks to get this done but then all you need to do in those situations just how come this can't be faster yeah you just keep asking it how come this can't be faster yeah yes and that's what i do over text and then we have a whatsapp group for uber suggest including the devs because not everyone has an iphone that i deal with typically on the executive team everyone has an iphone at least for the software division And yeah, it's just continually just cranking. But this is how I operate. I'm not saying my way of operating is good or bad.