Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What's More Important Than Business, What The Future Of SaaS Will Look Like

0:01You have this one on Reddit uses AI to translate millions of pages and Google is okay with it. I find that interesting. Yes, because typically if the translations are crap in quality, search engines hate it, but they do have a deal with Reddit. They pay for a lot of their data. I believe this deal was struck before Reddit went public. OpenAI has one as well. And anytime you do a Google search, we all see Reddit results much more frequently. They're community-based. It offers a different type of viewpoint. I personally am not a biggest fan of Reddit results showcasing a lot or being included in a lot of top 10 results.

0:36I just think like it's not that accurate. Yeah. And people on Reddit either love something or hate something. They're very biased. Uh-huh. There's not too much neutral or facts-based stuff. It's just like they're very emotional. But yeah, they're showcasing it more. I do think Google is going to have to make a shift in their algorithm when it comes to showcasing these community sites. I think they algorithmically have too much weight on the community-based websites. You know, we're getting more and more demand for Reddit, continued demand for YouTube, and then we're starting to see demand for people wanting AI workflows.

1:08Yeah. So with Reddit and YouTube, are you talking about marketing or workflows? Marketing. Okay, so not workflows. I'm creating videos and promoting. No, when I say workflows, it's more so like using like N8N or Zapier or make.com or whatever to build these agentic flows. And I'm like, dude, Zapier has been around for a long time. How is this all of a sudden this new thing when it's really not? No, it really is. And you know what really pisses me off? I've been tweeting about this a couple times. Just what pisses me off is these people that post these NNN workflows and it's like this complex diagrams and all these things, right?

1:39And they end up getting a ton of engagement but then you have to comment to get access or whatever and then it's like they end up selling you a course. It just makes the AI space look bad. But I do think it's valuable that if you can find great people to help you with these agentic workflows, someone like you or me can spec it out, like take it from zero to one, and then they can take it from one to 10. I think that's a valuable role to hire for in the near future. Yeah. Yeah. But that's interesting. And are all your content, isn't a lot of your content, it's translated, right? Yes. And then we have been using AI to help translate, but we have humans review and adjust.

2:13And I'm telling you the amount of adjustments they make is ridiculous. Too many. Yeah. It helps us save time, but if it would have taken them two hours call it it takes them roughly an hour now dude speaking of uh translations i was talking to our mutual friends yesterday about how we're effectively recruiting offshore using ai so obviously there are a lot of agencies out there that recruit from latam for example right um or europe for example and so um we use so we use lindy.ai and lindy.ai will find people that have two promotions and then you can say from latam these latam countries from agencies that have more than 200 people.

2:51And it'll make an entire list. And then you have a human loop that can just double check, or you can have a machine double check. You can use like Manus or something, follow one of your looms and a Manus will watch your loom and just log into your LinkedIn and just follow your process, right? Or you can have a recruiter do it. And so that's one thing that's been helpful, but clay.com is also great for this too, because people use clay typically for sales lead gen, right? But you can use it for recruiting lead gen too. And clay has some pretty good filters where you can set it to find all people at LATAM, and then you can set it to have like one personalized message.

3:21It'll scan their LinkedIn and have OpenAI come up with like a personalized message. And it'll find their personal email too in addition to their LinkedIn. And you can just hit these people up. But I look at recruiting from LATAM and you already have a good amount of people in LATAM, right? Yeah. I'm like, these people work extremely hard. Some of these people are very AI forward too. And you can find just like in America, it's most situations are diamonds in the rough. There's a lot of diamonds in the rough, especially in LATAM. There is. I would say there's a lot of diamonds in the rough everywhere.

3:49Yeah, you just got to really search for it. It's also, do people's culture align with your company's culture? Because if it does, they're much more likely to work hard versus if they're just for a paycheck. You know who said, Steve Jobs said this. Steve Jobs said that he's found in his, I'm paraphrasing, he's found in his entire lifetime, you cannot get someone to work hard who doesn't want to work hard. Yeah, and that's true. I agree with that. But like, you know, it's like earlier in our careers, it's like, I couldn't process, I couldn't fathom why people wouldn't want to work as hard. Yes. Because it's like the obvious thing to do.

4:19but then people look at us and they don't understand why we work so hard and we don't have a work-life balance and they think we're crazy. But let me ask you this. So hanging out with our friends yesterday, so we're just like, man, we've been working hard. Some of them, I mean, you know, like I've been working since they're 12 years old, right? You've been working since you're 14 years old. That level of grinding, like do we really want to grind at that level anymore? That's a question for you. Do you really, do you feel like you're grinding at that level anymore or not really? No, I'm not grinding at that level.

4:48You can probably do that for like 15, 20 years. And then after it, you have to make adjustments. You have to make adjustments. Like, I don't know how hard Elon Musk works. And I would say he's extreme, but he still has time to play video games and other things. You know why? It's because he's the way he's blocked everything out. It's basically five minute meetings on everything. And so he's time blocked it perfectly. Yeah. And so that's why he has time to play a lot of Diablo. Yeah. And plus, like you look good. What's a lot? Like 30 minutes a day? I'm talking like probably 10 hours. a day yeah like he's probably playing a 10 hour 12 hour session yeah it might only be once a week seriously yeah dude i used to play no joke 12 to 14 hours a day the games i played but it's a video game is that addicting yeah because you feel like okay when you're young you're 12 years old 13 you have nothing going on but in there you're somebody you're part of the most elite team you're needed right and it feels good right you get the dopamine hit so that's my purpose and so why wouldn't I spend all my time on it versus starting a business?

5:49You started a business at 12, 14 years old. That was your purpose, wasn't it? 15 and a half. 15 and a half. Yeah. But that was your purpose, right? School wasn't your purpose. No. So yeah, if we have our purpose, you go all in on it. That's true. That's a good way to look at it. Yeah. So that's why I think like people that poop on video games, they don't really understand it. I'm not saying do it forever. I'm saying learn and then move on. But let's look at you for a minute now, right? You've had some changes that happen in your personal life. You've been a workaholic for since I can remember.

6:18Yeah. Even when you were in college, you would try to play poker and do other things to make money. And it was very calculated. It wasn't like you were just gambling. Do you still have the same work that you did call it when you're running single grain back in the days? No, I think I'll tell you what, and we kind of talked about this last time, but the moment my mom passed, I remember, I realized two things. One, it's time to have a family. Two, it's I'm not going to baby people anymore, which means I'm going to delegate a lot more. And I just don't have the stamina or energy to be all over everything like I used to be.

6:46Because what my mom reminded me of, again, is she covered everybody to her detriment, like to her, like it hurt her to have to cover for everybody. Right. And so, yeah, that's what I would say. So I don't and I don't think I have been. I think it's like we're older now. So we have systems. You have a lot of systems around. You have a lot of great leaders around you. You have a lot more leverage than you used to have when I first met you. So it's a little different now for both of us. I had a call with a buddy of mine who has a marketing agency a few hours ago before recording this podcast. He's older now.

7:18And because he's older, you know, for him, he's not sure what he wants to do in life and where he wants to be. He doesn't work as hard. And his agency does good revenue. Let's call it nine figures, all right? The market's been up and down for the last few years. He doesn't grind it out. He's probably been doing this for 20-ish years, if I had to guess. I don't know how old his agency is, but let's go at 20-plus years. And talking to him, because things are bad right now, he's not willing to grind it out like the way he used to be. And I was telling him, I was like, dude, you don't have a work problem.

7:55I'm like, you have a profit problem. He's like, what do you mean? I'm like, you're talking about, oh, you just can't have it in you to work really hard, to focus on the business, to make it grow 30 % year over year. I'm like, some things just aren't in your control because the economy is just bad. I'm like, but you have a profit problem. I'm like, the solution to your business isn't, hey, we need to go change all these things and be a better business so we can grow faster. A lot of things you can't control. Like right now, Israel attacked Iran and Iran suspended nuclear negotiations with the US.

8:32So all this kind of stuff affects the market, affects revenue. It affects marketing. Indirectly, we're not saying, you know, we're concerned about marketing more than human lives or anything like that. It's just the reality that this all affects business and the economy. I was like, how about you just figure out how to cut three, four million dollars worth of expenses? He's like, I could, it'll be disruptive. I'm like, okay, will it impact your growth much? He's like, no, the economy's crap. He's like, I can just hire when things are good again. I'm like, will it cause a lot of churning cash? He's like, no, not really.

9:03i'm like you got your solution your solution isn't to figure out how to rejig your mindset to work harder he's older he has kids his one of his kids is getting ready to have another kids oh wow this guy's like 50s 60s 60s uh i don't know the exact age yeah i don't think he's 60 i think he had kids earlier okay in life and i was like dude you just it sucks to cut but if you just cut you will solve your financial problems yeah and then just adding four more million in profit it's not a big number for him because he's already highly not he's not highly profitable his profit wasn't as good as it used to be but if you cut it he's like yeah he's like my profit would start going back closer to the heydays i'm like you can just cut you don't have to change tons of what does that have to do with him working hard he's trying to he believes the way to fix a business is to like work like he used to when he was 20 okay yeah yeah and i'm like you're not going to do that.

9:58That's just unrealistic. The real solution is, is you just cut the fat. Yeah. Things change. They call it the four burner theories, right? You have family, you have work, you have friends. And then, um, I think you have the fourth one. I think it's marriage, your wife, your spouse, I think. But my point is there's different when you have, it's like a stove, right? Like you can't, you can probably only have one or two at the same time, but you can't have all four on maximum fires. You know what I mean? Um, so in our twenties, maybe you're firing on work all the way and you sacrifice maybe your friends and partying.

10:29Family, friends, health, and work. Okay, health, yeah. So like I'm pretty focused on, I would say, I've been focused on health, right? You would say health and work mostly, right? Yes. Right. And now it flips. It's like, okay, well, probably need to start focusing on family more. Okay, that means some areas need to tone down, right? So does that mean the burners are not all going on at the same time where they're down and lower? You can only get like one or two, yeah. And you can get one or two like very high, but, or you can kind of try to balance it a little bit. But if you try to balance it, how well are you going to do?

10:58And anything. Yeah, it's hard. Yeah. So, you know, I think for you right now, it's probably more, you correct me if I'm wrong here, but I think family is a big focus for you. Yeah. Right. I would say health, you do pretty well. I would say work is still pretty big, but if your friends, your friends at work kind of go together. So yeah. Yeah. Cause most of my friends are work friends. When I first started my business, the overwhelm was real. I didn't have the tools to help me scale. If only I had Shopify from the start to handle all the behind-the-scenes work. Shopify is the platform behind millions of businesses globally, from huge names like Mattel and Gymshark to the smallest brands just getting started.

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13:20That's framer.com, promo code MS. Framer.com, promo code MS. Rules and restrictions may apply. So what would you say are my two burners then if you had to pick? Well, you mean the ones that you're sacrificing? No, the ones that I'm focused on. If I only could pick two because you're saying you should. Yeah, so I still think works there. Okay. And I think you try to keep family there. Yeah. I would agree with you. Yeah. I don't focus on health too much. Yeah. You do to maintain. Yes, I do to maintain. And when I look at friends, I honestly don't have that many friends. I can count them like on two hands easily.

13:54Yeah. I hang out with you more than most people. This podcast helps because we record it. Yeah. But like, I honestly don't hang out with that many people. I actually see you more than anyone else. But you know what? You'd be surprised. It's true. But like, I don't say, you know, hopefully your parents last forever. Right. But at some point, they're going to have to pass. But I think what will be heartwarming is you realize that the most heartwarming for me, the moment my mom went is like fucking 200 messages. Right. And like all these flowers and snacks and things. Right. Snacks are the way to go.

14:23By the way, flowers are a pain in the butt. But because you have to like rewater and change the water. Right. But anyway, I'm grateful for it. But my point is, because you help so many people in business, you don't realize how many people you impacted until a moment like that happens. and so I think you probably have more friends than you realize. Yeah. That's my point. No, I totally agree. I do have a lot of friends. I just don't communicate with them as often. Interesting enough, when your mom passed, my kids wanted to go get flowers. Yeah. Okay, so if we try to explain to our children because I'm going to a funeral soon.

14:57Yeah. And my kids want to go to a grocery store to get you flowers and ask you questions. So we didn't let them do it. I would have been done. No, but the questions were not appropriate. It's okay. Like, why did she die? Straight up. It was questions like that. Yeah. And then they're just like, what happens when your mom goes? How are you feeling? Like, it was just - She ain't going to come back. Yeah. No, but like, it was just inappropriate questions. And then my kids were like, why can't we ask him these questions? Yeah. And then they were starting to say like, when is - They were starting to ask about your dad and if he's - And I'm like, no, this is not appropriate.

15:32I would have been down. No, but it just wasn't. They can come to the funeral too if they want. My friends are bringing their kids. My kids will just ask inappropriate questions. It's fine. It's a learning experience. But my point is, okay, going back to this, okay, the four burner theories, right? What stage we're at in working. I think if you're listening to this and you're like in your teens or your early 20s, you work like hell because you have no leverage. The leverage you have right now is you have time, right? Use all that time, be a loser, don't go to parties, right? That's what we'd recommend.

16:02and then by your 30s, hopefully you have some leverage, you have relationships, hopefully you have a little capital, maybe you've hired a team and then you just keep building on that over time and hopefully you're building for 10, 20, 30 years but if you get a great crazy offer, maybe you just take it and right off into the sunset but that's how this game typically works. It's very unusual for someone like, love or hate these people like Elon, like Elon doesn't have to work and then love or hate Trump, like she doesn't need to work, right? Same with Zuck. Yeah, Zuck doesn't need to work. Even though he's obsessed about work, he can't be working as hard as he used to because he has time to do M &A for a long time.

16:40Not M &A, guys. MMA. MMA. Victoria's ACL doing that. Yeah. What did I say? You said M &A because that's on your mind. Yeah. But yeah, no, any of these people, right? Larry Ellison, all these people. I think it's always going to be wired within us. But again, there's different stages of your life and you might have to dial things up and down. But you can't get it all perfectly. No, you can't get it all. And by the way, the one thing I'll leave on this and we can move on to the next one is I told you that I had my mom fill out this story, like this keepsake book where she filled out all her stories.

17:08And then it got to a question where it said, what is your biggest accomplishment in your life? And I thought it would be about like her career because she talked a lot about her career and the thing. Right. And usually, like, at least for her, like it's a lot based on, you know, her accomplishments, but her career accomplishments. But her greatest accomplishments was her friends and her family. and that hit me pretty hard. I was like, yeah, that is my greatest accomplishment. It's not like, that's actually more important than business in my mind. I was not gonna say it about this yesterday. He's like, yeah, that is the only thing that matters.

17:40But you don't realize that till later. Even Saeed, look how nice he is to his family and extended family. Yeah, but like, this is another thing. It's like, you don't realize how good of friends you have where they're just like, oh, I'm flying over, right? Yeah. So those two to fly over yesterday was like, shit. Think about our marketing friends when we have problems in marketing and how many of them come and help us. None? No. If you had a problem. I just think about business friends. I don't think about marketing. Sure. But when you say marketing, I think about the mastermind people. No, but like just business friends.

18:13Like someone messaged me saying today, right now, while we're doing this podcast, they need help with their YouTube account. So I will go and help them with their YouTube account after this. Right? Totally. Where we will help people for things. And it's not like we're consulted. that we're technically worried, we have agency, but it's not like we're like, okay, this is gonna cost this much. We just more so go and help. And I think what we've realized at a young age is the phrase that keeps coming back to me is help others get what they want and you'll get whatever you want. And you just do that.

18:40Like every, like ideally every one ask you have, you have maybe nine gives, maybe more than that. And you just get everything that you want. The world just kind of bends to your will. Yes, so yeah. Anyway, I digress, you pick one. All right, so let's talk about what the future SaaS will look like. Oh, okay, okay, this is good. You know, funny enough, the guy that posted this one, we were partners before on a little - You and him? Yeah. So we had a website called Store Mapper. But anyway, that's a side thing. And okay, so remember how I've talked about how the future of marketing is gonna be one click?

19:18Yeah. So he goes a little deeper here. This guy's Tyler Tringas. So all SaaS is going to have to move upstream, not just selling software, but doing more of the job that their customers currently use their software to do, right? So when you look at cursor, for example, it's doing the job for you. It's writing code for you, right? And people are asking for the cursor for doing presentations now. I think marketing is gonna go in this way too, where people actually don't wanna log into like, you know, this web app or this mobile app and like go through this UX. They just wanna say, okay, here are my goals and I just want you to do it.

19:52and when I see the future of marketing is going one click, it's here's the suggestions, click this one, do you just want us to do it for you? And I think a lot of SaaS is going to go in that direction. And so what's happening right now, especially with, and I don't know if you're seeing this, I'm keen to know from your side, but with ClickFlow and with Carrot, there are people just saying, hey, can you just do it for us? Like someone just came through Carrot, can you just run it for us? And so I think the bridge right now, if you think about crawl, walk, run in terms of phases, the crawl right now is, okay, here's the SaaS, can you just do it for us?

20:21eventually it's just gonna be the computer doing it yeah yeah so dude wouldn't you i agree with that i was talking to a corporation about abm the other day have you heard of fordiv no f-o-r-t-i-v look them up stock we're actually talking about your solution on their marketing call uh with their team 23.71 billion dollar market cap is that the um logistics company no no logistics fordiv.ca industrial technology conglomerate they work in all major countries oh yeah yeah Yeah. There's so many Fortives. I don't know which one it is. .ca? No, no, just go Fortive. There's only one that's massive. It's a$23 billion company.

20:57I'm just going to type Fortive stock. Yeah, you can see Fortive stock. FTV? Uh-huh. Not FTX? No. It's a big corporation. Okay. Yeah. Annual revenue,$6.23 billion. Wow. But we were talking about ABM on our call and we were talking about your solution to the marketing department, right? They centralize things and they tend to have like a virtual event or in-person event each year. And we've been working with them for a long time. But going back to ABM, you're so right. When you look at these marketing solutions, they tend to be reporting. And if you look at like the growth of Cursor and a few of these AI-based technology companies, the reason they grow so fast isn't that marketing.

21:38it's because the software is helping you just do a lot more things efficiently and it saves a lot of money. So it's just growing virally. And that's what people are expecting in marketing in which like they want to be able to click buttons and things just happen from and your product, your SaaS would just grow more virally. Hard to do though. Yeah. And marketing changes so quickly too. Like coding is a little more, like it takes longer to evolve. With marketing, the tactics change so quickly. So you have to be, the product iteration cycles are a lot faster. It is. And it's hard to just allow a click of a button because you're relying on so many other platforms where you're restricted on what you can do because based on what they allow you to do through their APIs.

22:15And I think in that case, to your point, if you're going to do one-click marketing, it probably has to be simpler things. It can't be that complex. If it's going to be complex, you need humans in the loop to review. I agree with that. Well, that's it for today, guys. Please don't forget to rate, review, and subscribe. And we'll see you tomorrow.