The 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few Years

0:00The CEO of YouTube, Neo Mohan, incredible news YouTube has reached over 1 billion monthly active podcast users. huge thanks to our amazing creators for making this possible which is ironic because spotify has been spending billions to cry youtube is just like the number one podcast podcasting platform and why we continue to do this we're primarily we're doing this for discoverability and youtube so yes yeah so i can see that but number one podcasting um i think youtube is the best opportunity because there's little to no discoverability when it comes to spotify or apple and with youtube you actually have the opportunity for discoverability Now, we still haven't gotten into the good graces of YouTube, but once you start to take off, all your videos start to take off.

0:45And actually, no, you've seen that with my channel back in the day, right? Like any video I would publish around marketing, and you've seen this with your channel too, 400 ,000 views, 300 ,000 views, 500 ,000 views, right? You had that happen a couple years ago, and now it's just so different. But that's what I love about YouTube because it's so – discoverability is there. And even our videos that we might have posted two, three years ago or so, those might take off later because the algorithm never stops working for you. No, it doesn't. But even for me, I haven't posted a YouTube long-form video I think in roughly a year.

1:17I think my team or something posted one somehow. I don't know where they got it from. It was like a conference speech or something like that. But when I look at my YouTube page, we recently started posting long-form videos. And I posted two in the last two weeks. I'll post another one tomorrow. And then it was five months ago and everything else was a year plus, all right? The one from five months ago got 66 ,000 views. It was me speaking at some event based on the screenshot, I'm guessing. I'm pretty sure though. The last two were in a studio and my YouTube channel died down to like five, 600 ,000 views per month.

1:55And if I look at March, I should hit over 100 ,000, I mean over a million back again and it should keep climbing back up. I'm using Mr. Beast's view stats tool. It shows you're up. I think this data is a little delayed. Yours is probably more up to date, but it shows 891K in the last 28 days and you're up 95%. So you're up probably even more than that. But in the last 28 days, I only started posting two weeks ago. Yeah. And I'm looking at your sub count, like the way it's moving. Look, it's moving pretty significantly, right? Your last video was a two out of 10, which is a number two out of the last 10 videos and 95 ,000 views.

2:31You know what? It says SEO will be dead by the end of 2025. We have the RIP SEO video. It did around the same. And then your video on, I think, AI. How did that one do overall with views? Is that one still growing? It's still growing. Yeah, dude. Your monthly views, according to... Look, it's a hockey stick. It's steeped. Yeah. Check this out. Hard work paying off. Publishing more content has helped your channel grow with 87 views. So this is the last 28 days. Eric's looking at the screen 949 ,000 views right and as much money I see how much money guys you made$3 ,500 I just started turning on ads so then look right here this was February 17th roughly halfway through because it's been roughly two weeks barely any views most of views that have been have came from the last two weeks because they publish content that was really the only difference I started publishing long-form videos your AI video here um 365k views and still climbing Like it's, it's, it's not slowing down.

3:29You see that? Yeah. And then my subscriber growth, which is mainly from the last two weeks, 24 ,000 plus subscribers, my ad revenue, uh,$3 ,512. Uh, I turned it on for all videos a few days ago. Are you going to keep going with content on YouTube? Yeah. See, I like, cause, cause now it's like, I'm just putting myself in your shoes. Like, Oh, the slot machine feels good. I'm going to keep pulling the slot machine. It's not really a slot machine. maybe i think the ad revenue can get to like 15 20 000 a month pretty fast yeah but even then all that all that matters is will this will this drive more leads and more more i don't think it'll drive a ton of leads but no no you said primarily this was for brand awareness correct level yeah and i think it'll definitely do that i think it'll definitely do that and that's the goal because i'm trying to speak less at events and i still am but if someone has a large event yeah i will go like the one i was doing in arizona it wasn't large from a headcount but imagine 500 people in the audience all b2b companies all publicly traded or private equity owned and most of them generate hundreds of millions a year in revenue if not billions of dollars here it's like perfect audience you know speaking about going back to the event we're talking about um so guess how big this is one of the things that we workshop how big do you think the abm industry is in revenue for software or how much people are spending on account-based marketing for software for software 2 billion a year 3 billion exactly so about got 2 billion right um and how big do you think the b2b industry is overall just general b2b general just super general broad i don't know how many trillions but it's well into the trillions 20 trillion yeah and so it's like you know for us it's like okay well let's attack abm first let's nail that because there are some players doing a couple hundred million in abm um then we can always expand if we want to later but um that's that's it's a big enough market yeah it's a big enough market and and i think you know that the tam thing can't be um overstated enough because it does matter a lot because i remember we talked about we joked about this because i remember i had that seo tool click flow and there's no time for that yeah no so so it's just like ad agencies i don't have the number but the amount of money that companies spend on ad agencies a year have to be in the hundreds of billions of dollars well i'll tell you how big the services industry is and this isn't just for agencies but the overall services industry um sas is like 300 billion right um services is i saw this graph from menlo vc um it's 10 trillion i believe it yeah so and when you're talking about services you're not talking about um i'm not talking about like plumbing or whatever i'm talking about like how these b2b um you're talking about accenture mckinsey consulting accounting firms all that stuff yeah so do you want to let's go for it i'm curious on well i already have my own two cents on what trump has been doing amazing since he got into office specifically from a marketing standpoint and i'm not saying the marketing is accurate or inaccurate i'm just talking about the one thing if i had to pick what he's done the best in marketing has been what they call maga minute I believe it's called.

6:43Every week, they give a one minute update to the population of the world, not just US, they publish it online. And people can end up seeing, here's everything that they accomplished this week. And the reason I think this is brilliant is most people, including me, don't understand politics. They don't really have like in-depth knowledge on the matters or what's happening. So you get a minute update. And this is the reason why I caveat it with, I'm not saying it's accurate or inaccurate. I don't know if the stuff is actually inaccurate or accurate. I do know for a matter of fact, and I'll put this as a fact, if they say like Apple is now investing $500 billion.

7:24Well, a year ago before they were saying that he was investing 300 billion or four, whatever the amount was. So they're increasing, but they're not all of a sudden investing 500 billion new money. It was more so they're adding to what they were investing. So what is the net gain? I don't know. And people can believe whether things are accurate or inaccurate, and I'm not saying he's doing a bad or a good job or he's lying or telling the truth. I don't want to go there. It's more so the concept of updating the general population and what a president does each and every single week is, I think it's important.

8:01We elect these people and we don't know what they're doing now in the long run i think somehow they need a vet what is being said on what they do on a weekly basis um but i think that is a really uh smart thing that they're doing i've never seen that being done before everything is usually behind doors like seeing the uh zelinski uh you know fight fight yeah it was entertaining i don't know if it's quote unquote presidential on either side um you know some of these things i think it's good for the public to see i think some of these things they probably should keep behind closed doors but i'm not a politician but from a marketing standpoint i think it's amazing awareness and pr but what you're gonna do is you're gonna be polarizing when you do some of these tactics other than the weekly updates assuming the weekly if the weekly updates are 100 factual i don't think it'll be really as polarizing but people can skew things however they want good or bad and i'm not saying trump is good or bad i'm just saying people can do whatever they want in marketing so what i'll say is the one thing trump has done since he came into office is he's blitzing you with all like you don't even know what to react to there's so many things coming at you yes it's like all of a sudden Stargate over here.

9:23All of a sudden, oh, TSMC today. Okay. Yeah. We're going to build the factories,$100 billion. We're going to build factories in Arizona. Okay. Executive order here, executive order here. Okay. Doge this. And then it's like thing after thing after thing. And then, and also at the same time, he's answering a ton of questions. He's just, he's, he has boundless energy. And I think his family has said that about him where he, all he does is work. Right. and so to me I feel like it's almost a form of hey I'm doing all these things but I'm also going to confuse you and you guys can't react as quickly I'm just going to blitz you hard and so obviously he has a lot of political enemies too and so he's blitzing hard with all the the MAGA minute stuff that he's doing in there the doge stuff that's happening and it's all it's all if he's a master of anything.

10:11He's a master of entertainment. He knows how to pull your strings. He knows that he has to be polarizing. And if you, the more polarizing is the more people talk about him, right? The more deals he's doing with people, whatever, when he did, you don't have the cards of Linsky. You don't have the cards. I have the cards. You don't have the cards, right? It's all a spectacle. That's what it is at the end of the day. And so I don't think there's been any time in my life where politics has been so i guess i'd be dare to say entertaining yeah and you can you can love or hate trump right we're not saying we support either side but it's entertaining right and it actually gets other countries to talk about this stuff too and so i think if i had to just grade him on his marketing 10 out of 10 dude i i like i'm not gonna grade him on the politics and his effectiveness i'm just talking totally agree i think on the marketing 10 out of 10 on whether it should be done or not or whether it's right or wrong that's a whole separate conversation yeah and plus i mean neither of us are saying we're one way or another we're both pretty in the middle when it comes to politics and plus by the way um the doze tracking thing to that accountability sure they made some errors um in terms of like how they track the numbers but to have that transparency i didn't even know before it caused me to think differently i'm like oh we can hold the politicians accountable i can know where my tax dollars are going i didn't know I could do this.

11:34Oh, we're going to hold the government accountable. Now we can see what they're doing. That's interesting. See, the fact that we're talking about it right now is marketing. Dude, Warren Buffett had the solution for the economy and the government for a long time. What? And his version of it was really simple. Operate in a deficit. You can't run for re-election. and you want to add to it if you started paying these people like you can get wages working in the corporate world saying hey you're a politician you can't trade stocks you're going to get a base salary of four to five million a year and with bonuses you can get up to 15 that's expensive with all the politicians we have but it's cheaper than burning mismanaging the money and if you just take the warren buffett philosophy and you just did that it would solve a lot of problems i i also think there's a there should not to be ageist or anything but there probably should be an age cap uh age cap um at the end of the day i think you probably want people that are really energetic and really mentally sharp um and i just think if you're in your 80s or so um it's a little tougher so yes and and and to keep in mind eric and i are really neutral um i don't think you know We're ecstatic either way.

12:54We just want everyone to be in a better place. We love our country. Yeah, we love our country. We just want things to go well. And I think everyone can be aligned on that. Yeah. And this is like the same thing, right? Like if someone told me, hey, Neil, you pay a little bit more taxes and all these other people get helped out who don't have health care and stuff like that, Eric and I would do it, right? We're all for helping out people. We're not saying we're the richest, but if we can do anything to help others, we're all for it. Yep. All right, next topic. If you've ever built a website, you know how tough it can be to keep a strong design while ensuring site performance is fast.

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15:34So you put here the biggest marketing mistake large companies have been making over the last few years, or has anyone built a large ad agency without M &A? I'm interested in both of those. yeah let's start with the first one uh the first one was i remember the second one dude i'm blanking for the biggest market mistake dude the biggest market mistake that i'm seeing a lot of corporations make when the economy started shifting a few years ago and the stock market started going down a lot of corporations started cutting their brand budgets and even though you and i are performance marketers we're big believers that you need to get a brand out there like nike wouldn't be what it is today if it didn't have all those brand dollars.

16:11Same with American Express or even Tesla. Their brand has gone out there. They've done, you could say Tesla doesn't do a lot of advertising and marketing, but they do in their own way, similar to Apple. And they are spending money from the launches to the events to having their showrooms. These are all forms of marketing. And if you don't spend on brand building, it bites you in the butt. It just takes a few years to bite you in the butt. And we're seeing it now with corporations. A lot have started cutting back on their brand dollars and they're not as top of mind anymore. And because they're not top of mind, people are looking and switching to alternatives much more than we're seeing before.

16:52And you're noticing it too in their brand queries. The companies that have doubled down, because we have data as an ad agency similar to you, they double down on brand marketing within the timeframe where the economy started getting bad. We've seen their brand queries go through the roofs. And at an exponential rate, not because they invested in it, but because they invested in it, well, everyone started pulling back. So they didn't just maintain. They doubled down in an environment where a lot of people started pulling back. And the people that pulled back, we're seeing them exponentially get hurt right now.

17:25Here's the thing. I think you and I, again, you said this earlier, but we come from a performance marketing background. I thought early in the days when I was learning marketing that it was all about performance marketing. Brand doesn't matter anymore. But what you actually learn is that once you start to cap out, because every channel you can cap out, there's only so much reach or impressions you can get, right? You start to cap out, and if you still have more to spend, there's still more to give, then that's when you start to consider branding at the base level, right? But these brands aren't stupid.

17:59Coca-Cola is not stupid. Nike is not stupid. and so um why does gary v like to say that the super bowl ad is still the best spend because you can still get in front of people for eight million bucks you can get in front of 120 million people still good spend that's all that's all branding spend yeah my problem with the super bowl is they make you buy media outside of super bowl so it becomes really expensive 27 minimum uh it depends each year but i believe a few years ago they were making you buy olympic ad spots which then really started getting expensive. Yeah. But bottom line is, and I don't, I mean, which large companies come to mind that have been making this mistake of not doing brand?

18:36A lot. We see it heavily in the B2B category. Some of these massively publicly traded organizations. Yeah. All right, guys. So that is it for today. Please don't forget to rate, view, subscribe, and we will catch you tomorrow.