The Anatomy of a 1M View TikTok Video

0:00All right. So we're going to break down the anatomy of a 1 million view TikTok video that we did. So Neil, do you know what video this was? Neil doesn't even follow her on TikTok. No, but if I had to guess, it would be around the boats around Mr. Beast. Correct. So that video, we posted it on Instagram. And by the way, Neil and I didn't even collab on that one, meaning I didn't share him as a collaborator or else it would have gotten even more reach. But that one got about 200 ,000 views on Instagram. And then I threw it on our little marketing school YouTube channel as a short. And that YouTube channel only has like 6 ,500 subscribers right now.

0:35That got about 70 or 80 ,000 views or so, which is the biggest one by far for our channel. And then when I threw it on our marketing school TikTok, it got a million views on it. And so Neil and I are going to break down why we think it was successful. We both have our theories here. So Neil, do you want to talk about that video first or you want me to talk about it? You can go for it. You're the one who broke it down during the podcast at the second. Yeah. So I basically told a story around the Mr. Beast video that went from, And he broke down the difference between a$1 boat versus a billion dollar boat.

1:05And he kind of just leveled up from there. So I broke down the story around it and that video. And now I guess we can go into the theory around it. So yeah. So the reason I think it went viral is because it's an interesting topic that people wanted to learn about. People want to know what you get for a dollar, a thousand dollars, 10 ,000, a hundred thousand. And he also had some cool celebrities in his video. We didn't, of course. But just breaking down what you can get for a dollar versus a billion dollars and how the boats look different, it's just an interesting viral topic. And funny enough, Eric, I believe you did add me as a collaborator on Instagram, and I told him I don't want to collaborate on it.

1:43Not because I don't want to collaborate with Eric. It was because I knew whether that video got a million views or a billion views or a hundred views, it's not going to drive any revenue. My ideal customer at NPA Digital is an enterprise company paying us for marketing. I don't care for people to follow me because we talk about boats and what's the difference between a dollar boat versus a billion dollar boat. Anytime you end up creating content that is applicable to everyone out there, it can do really well. And B, the second part is anytime you can break preconceived notions that people have about specific industry, like, ah, you need a billion dollars to buy a boat.

2:21Well, if you watch Mr. Beast's episode, you can figure out what you can get for a dollar or what you can get for$10 ,000 or$100 ,000, right? So it can also break down people's ideas on what they really need to spend to get something versus reality. Yeah, so I think the reason that video got a million views on TikTok, it was a perfect storm of things. So A, it was a trending topic. Mr. Beast is a very big topic, right? And so it's a trending topic, A. B, there was storytelling in there. So I was breaking down some numbers. So we kind of went into the Mr. Beastification of things. But in there, we broke down business numbers.

2:57And Neil, actually, I don't know if you remember this. You chimed in and you're like, I bet you he's making a lot more revenue from this, which is exactly the point, too. Because we're saying, hey, this dynamic, how he structured this video works really well. Plus, he makes a lot more money now because he's not just running. He's not having a big brand pay him, right? So it's like there is us kind of trend jacking something, but also adding our business experiences on top of it. So that worked out well. And the pacing was really good, too. The editing was good. And I just liked the fact that it's not so much that it was because we were in person live.

3:32It's more so when Neil and I are live, we're feeding off of each other's energy and we're able to kind of off the cuff break down these stories. and it's the stories that ultimately help a lot of things become more successful because people like listening to stories, they don't necessarily like listening to how-tos all the time. And so while Neil might say, hey, this is a broader thing that's not good, at the end of the day, we still broke down the business side of it. Yeah, we still broke down the business side of it. I just didn't care to share on social media because I knew it wouldn't help me generate any customers and it would help me generate the wrong type of followers.

4:04I appreciate anyone following us. But for me, I believe to do really well in business, you got to focus on who is your ideal customer and just do everything to attract them and drown out the rest. Yep. So anything else around the anatomy of this? I think it's also timing. You know, it wasn't just a trend. It was we hit it right when it was starting to blow up on YouTube as well. So that's not just going after a trend. You need to go after a trend right when it's starting to hit versus going after a trend when it's too late. Yeah, you know, that has been our problem in the past. We haven't been quick enough with our edits to ride the trend.

4:44And had we released that a week or two later, it probably wouldn't have done as well. Yep. I agree with that. I don't think it would have done well at all if it was like two weeks later. It's just like the people that are following those memes on TikTok or Instagram. If you're one of the early ones, your video does well. But if you follow them a month or two later, people are like, oh, this has played out. We've already seen it. Yep. So anyway, food for thought for everyone. I mean, that's our little one minute, our 1 million views on a 2 ,500 follower TikTok account. So that is it for today. Please don't forget to rate, review, subscribe five stars, please.

5:18And we'll see you tomorrow.