The Biggest Lesson Neil Learned From Sending Out 255 Million Emails

0:00All right. So we are going to talk about the biggest lesson that Neil learned from sending out over 255 million emails.

0:36So check this out. My average open rate is 44%. It's a great open rate. Yeah, 2.66 % average click, 255 emails sent. Not all my emails actually have anything to click on. So my click rate could be much better if I added stuff to click on for every single email, but I don't because a lot of emails just provide value. The biggest thing that I've learned is before I could send emails on whatever and it would do well. And what I mean by whatever is I can say, everyone, check out my latest webinar. it's on affiliate marketing and everyone should go and register. And I would get a lot of people to click and register it, whether it was on affiliate marketing, SEO, or I could say, Hey, sign up for consulting services.

1:15And we did that approach for years and it worked. But over the last year or so, it stopped working as well. And everyone talks about email segmentation and how you should do it. We found that if you don't segment in today's world, the emails just don't perform well. It's not that you can't send out generic emails. It's more so that everyone is expecting segmentation and they feel that's the default. If their emails aren't relevant enough to them, it just doesn't work well. And even though people who subscribe to my email list are interested in marketing, some may have an e-commerce site. Some may be interested in affiliate marketing.

1:53Some may be interested in only paid marketing, or some may be interested in only growing their Instagram following. If I don't segment, what we find is it just does not convert anywhere near as well. And what we do is we look what pages we're collecting the emails from, we're creating different lists. And then we're figuring out what emails to send to each group, we're writing custom emails. Now what we're going to start doing is using Bard and ChatGPT to help us craft some of those customized emails. And then that way we can do even more segmentation, send out more emails, get more open rates and more conversions.

2:26But when we segment versus when we don't segment, we typically see a difference in revenue of around 57, 58 % on average is 57 point something I'm rounding up. But that's the big difference from segmenting versus not segmenting. And if you watch this on YouTube, you'll be able to see me sharing my screen, my email stats. Yeah. Here's the other thing. I mean, you're going to be able to dynamically insert content based on what they're interested in. So in the future, I think when you leverage AI to do this, It's just going to be boom, boom, boom. It's just going to like put different blocks in based on what they're interested in.

3:01So I think that's going to be fascinating. Dude, what's really cool is I was at a conference called Pattern in Utah, Pattern Accelerate. And I met this kid and this kid's like, yeah, this email solution, me and two other people built it over the last three months. I'm like, show it to me. And it was, he's sending people emails and you can buy right then and then there in the email. So let's say if he sends you email on shirts, you can select a shirt in the email, click the size and check out right then and there without even going to the website. That's an example of even getting more customized.

3:29Because if you know people's shopping habits, like Amazon may, you can send people even more customized emails and boost up your conversions even more. Did he ask you for a check? No, I wanted to buy the business, but for what I want. Oh, okay. I'll ask you more offline. Anyway, so that is it for today. These are the lessons. Let us know what you think about this one. It's a short one, but it's packed with data. And also subscribe to us on the YouTube channel. So you can actually see the screen shares that we're talking about. So that is it for today. Please don't forget to rate, review, subscribe.

3:56and we will see you later.