The Creativity Faucet Concept (This Will 10x Your Content)

0:00All right. So we are going to talk about the creativity faucet concept. So what this means is Neil, have you had writer's block before or had trouble creating content that sometimes. everyone's had writer's block if you're creating enough content the people who tell me they've never had writer's block typically don't produce any content in a meaningful way and sorry if my voice is off i'm a little bit under the weather or or it's just bad content right and so there's this concept of the creativity faucet and i saw this on on twitter or x and you know what's interesting there's a book that i read before called story worthy and it talks about this concept of crashing and burning.

0:38And what that means is in the morning, let's say you wake up, you just write for five, 10, 15 minutes or so, and you don't stop. The pen doesn't stop. Or you can just keep typing, keep typing, typing, typing, whatever's on your mind, right? If you find yourself typing for five, 10, 15 minutes or so, I'm not saying I do this every single day, but when I do it, one, it's extremely therapeutic because I talk about whatever's bothering me. I talk about whatever ideas I have. And then it starts to get the, it's like when you have a faucet, the faucet like is when you haven't used it for a couple of weeks or so, it's clogged with a bunch of gunk.

1:05You want to just let it run for a while, right? Let the gunk come out. And then your mind's a lot clearer because you've articulated some of your thoughts. And then you're able to write much better content. Anytime I've done that in the last couple of weeks, the content has been a lot better. And sometimes when I don't even have time to create the content for the day, when I do the creativity faucet thing for 5, 10, 15 minutes, it's just, I find myself being a lot clearer with what I'm writing and the engagement ends up being better. dude sometimes what i found is i've never you know knew about the creativity faucet until you end up talking about it but what's funny is the way i get my best ideas is through reading if you just read stuff not just in your industry any industry it just ends up giving you a lot of ideas like oh i could apply that to my industry you know um and i i I haven't figured out a better way to get ideas other than reading.

2:01One way that's helped me come up with better creative ideas. And I jacked this concept from Alex from Ozy. We were texting the other day and he's just like, I use Twitter to just put out content. I was like, all right. And then he's like, I test it. And then whatever works on Twitter, I put it everywhere. So I just ended up putting a lot of stuff on Twitter and then whatever's popping. Now I just use it for all the other channels. It's quite easier. because a lot of the other platforms, the algorithms hurt you if you're publishing too much content too quick because even if some of your content was good or amazing, it just won't get as much reach because you're publishing too quick too fast.

2:38But on the flip side, Twitter, just crank away, push stuff out, whatever's working, it'll end up giving you more ideas of what people like versus what they don't. And that model, I literally took it from his playbook. He told me it. Appreciate that, Alex. then that models worked extremely well for us. Yeah. I asked him on the podcast before, so we did like a two hour thing and you can see it on YouTube by the way, but I asked him what he does in the morning. Right. And so what he does, he says he wakes up with the ideas, right? Like, so he wakes up with the, he just starts tweeting and to, to, to your point, whatever starts to catch fire, that's what ends up becoming a video or becomes something that's more well thought through right now that is that that both these concepts whether it's using twitter to do it or using like apple notes or using like a notepad to do it these are all forms of using the creativity faucet but the main thing here is you got to get the gunk out of your mind it's like saying okay like if you're gonna go to the gym like you're not gonna just start lifting 225 like putting up 225 like no you're gonna warm up first like earlier this morning i warmed up like i used the bar first right 45 pounds and then you start adding weight on you can't do it all at once you gotta to warm up the, just like you warm up your muscles, you got to warm up your, your brain as well.

3:53Dude, it's so funny. I actually have my best ideas in the morning too. I start creating content usually around 5am in the morning. That's when I start. Yeah. It could be like some people work on the morning. Go ahead. And every day, like literally seven days a week. Yeah. You can make it a habit, right? The creativity faucet can be a habit and you can just put it on your calendar 5am in the morning or whatever time you wake up. Or you could say, Hey, I'm more of an evening person. You could just put it in like what the other hack we'll give you here is don't put it on your to-do list, put it on your calendar and make it a recurring thing.

4:22Because if it's on your calendar, you're going to take it seriously. Dude, totally agree. If you aren't willing to make it a reoccurring thing, if you're not willing to put in the time and energy for it to be recurring, you're not going to be consistent at it. If you're not consistent, it's a muscle like Eric mentioned now, you're not going to do well working it out. It's not going to get better over time. The reason Eric and I are decent at creating content, I should say Eric's good. I'll say I'm decent. I'm just decent too. Yeah. The reason being is we've been doing it so long, right? Compared to most people, and this may sound a little bit arrogant, we're probably rock stars, but in our eyes, we always believe we can get better and improve.

5:03And the reason we're decent or however someone wants to classify us is because we've just been doing this for a long time and we've worked out that muscle. But, and the two final things before we go to, it's really important to talk to people that are in the space creating. So when you talk to like an Alex, or you could talk to Cody, they're all doing different things from a creator standpoint. And we, when we talk to them, it's like, okay, well, I like, I like what you're doing here. I can see how this can apply to what I'm doing here. It's just whoever you're talking to or whatever you're reading or whatever you're listening to at the end of the day, you're just trying to figure, fit it into your world, fit it into your worldview.

5:34And you're just looking for ideas at the end of the day. That's what learning is all about. And so that's what we'll leave you with. This is why you're listening to this right now. You're trying to figure out how this will fit into your world and how you would get better. So that is it for today. Go ahead. Yeah, no. And I hope you guys go out there and just start creating some content and work that muscle out. It'll help you guys. All right. That is it for today. Please don't forget to rate, review, subscribe. Check out this video over here, and we'll see you tomorrow.