The Optimal Way To Post To Social Daily

0:00All right. So we're going to talk about the optimal way to post to social daily. So let me tell you what I mean by this, and then we can go into it. So the social media landscape is changing quite a bit. Even the way to get reach in general, that's changing. And we want to talk about what we think is the often way to go about posting. And this is more of a do as we say, not as we do type of thing, because I will be the first to admit, and Neil, you can speak for yourself, that I don't think my social game is where I'd like it to be. I know what we need to do, but it's not necessarily where it is.

0:31How about you, Neil? Yeah, my social game is definitely not where it needs to be. We need to improve it drastically. For us, I just don't spend enough time on social because majority of my revenue does not come from social. And I've run the numbers, even if my social platforms were 10 times larger, because that's the numbers we really look for. We're like, all right, what do we think we can get it to? And we thought we can get it or we think we can get it to 10 times more in popularity. We still see at those numbers, it just not driving the revenue that some of the other channels would for us.

1:00Yeah. So what I would say is this, I mean, the world's slowly evolving or rapidly depending on how you look at it. But if I were to say 10 years ago, oh, you're going to get more reach on LinkedIn and Twitter versus a blog post, I would have said, no, I'd rather invest in blogging because it compounds longer over time. But now I just find, I don't know about you, Neil, but human writers, I was looking at the numbers and human writers for our blogs, some of these posts that are really long form, they aren't getting any traffic at all. And I'm like, what are we even spending on here? Versus like if I just throw up a tweet or even I just throw up a video that is repurposed from this podcast, I throw it up on Twitter, it's going to get at least a couple hundred, if not a couple thousand views on it, if not more than that.

1:42Same thing with Twitter, right? And so the way I look at it is let's just focus on Twitter first. So Twitter is now letting you post full videos up to an hour or so. And I don't know if you saw this, but I was looking at Tucker Carlson's, the guy that was recently let go by Fox. He posted his first episode, I think yesterday or the day before. It got 105 million views on it. And so the reach is crazy on this stuff. And I think not optimizing it. And again, this is do as we say, not as we do is a mistake. So what I would do is I would take the podcast that we're doing. I would post every episode onto LinkedIn.

2:17I would post it onto Twitter. Okay. And I would make a separate marketing school pod Twitter. I'll make a separate marketing school pod LinkedIn, just post there. Neil and I would be retweeting those. And that's how we just grow these, right? Just that's like table stakes. We already have a YouTube channel that we're slowly growing, but that's how I'd play the game with, with our social, just trying to go as omni-channel as much as I can and trying to repurpose as much as I can. What tools do you use to make your posting easy? I've kind of taken the Kool-Aid from like a Gary V where I prefer to post natively.

2:51And so, yeah, there's that. But the tools we have Sprout Social, that's what we use. Yeah, we use the same too. But I'm very similar to you. For some weird reason, we've done a lot of tests on this. And it changes over time depending on the social network. But generally speaking, if you post natively, you don't get less traffic than if you use the tool. but there's some instances and cases depending on the network you're talking about where you post natively without a tool you actually get more reach more traffic to your post or video it's just better and when i mean better it's not more convenient for you and i it's just better from the fact that you spent all this time creating content you want the ideal amount of reach and the last thing you want is your reach to go down because of a tool it's not that the tools are doing anything wrong.

3:38It's just the way the algorithms are built with some of these social platforms. I just think if I were starting from scratch today, I'd be trying to repurpose as much as I can. If my pillar piece of content is this podcast, so the pillar would be the very, let's say it's the foundational piece, then I'd be repurposing it to Shorts, to Reels and all that. Maybe some clips on YouTube and I would be trying to repurpose perhaps, I don't know if I told you this, Neil, but the AI content that we're doing repurposed from this blog post or sorry, this podcast, it's actually gaining more traffic than the human writers.

4:08And it's beating off the human writers and easily beating them out too. So I would do a lot of that. And I don't know if you... You know who's doing a good job of this right now? The Hormozis are doing a good job. And I was listening to a podcast yesterday and Alex was just saying how they make a million and a half a year from AdSense or something like that. But their content expenses annually are about 1.5 million as well. So, you know, that's what it might take. And that's the optimal way to do it. The optimal, optimal way is like Team Gary V where he has 50 to 60 people on his Team Gary V team.

4:42And they just chop up a lot of content and they move very quickly and they post produce a lot of stuff. So your mileage may vary. I'll just take a look at what they do. And then you can slowly optimize towards it. Anything else, Neil? Dude, on a random note, did I ever tell you that I was in Canada for an event? I think it was Web Summit. I know for a fact, it was Web Summit toronto 2022 and i tell you my team experimented with someone following me around and recording and me answering people's questions and stuff like that no tell us the story yeah so we ended up doing it they've tried it at a few different conferences yeah so people ended up following or a video person ended up following me around and a few others as well i just hated it i couldn't do it i just felt like my personal i was gonna say that i can't see that working for you as well i I could see you just being fucking irritated the whole time.

5:28Pardon my French. Dude, I did not like it. And the person was trying to record and they were really nice. And I felt so rude. And I told them in a really polite way. I'm like, look, this just isn't me. And like, well, your team paid me. And I'm like, yeah, that's fine. You can keep the money. I just don't want someone recording me as I talk. Like on stage, I don't mind. I just feel it's taking away my personal life. And I like my privacy. You know what's interesting? I tried. Remember, I tried this probably in like 2016, 2017, and I hated it. Like we had a full-time videographer, and I just converted it over to like – just like spend like an hour or two with me.

6:04Let's just record on Thursdays. Don't follow me around. And I get worried about them getting like run over by a car or whatever. I'm just like don't do it. Like you walk in front of the car and like walk backwards. I'm like, dude, like you're giving me anxiety. Yeah, dude, you and I are on the same page. I just couldn't do it. It's not for me. Yeah. Anyway, your mileage may vary. Some people love this stuff. I just, I don't like, I, even though I don't know if you're in the same boat, Neil, the reason I like speaking at events is because I like teaching. I love learning and then I love articulating my thoughts and teaching just like how we're doing on this podcast.

6:35What I don't like is having a bunch of attention on me. And that's why, like, I don't care for a big birthday party or whatever. So. Dude, I hate birthdays. I don't, I won't do parties at all. I refuse to have anyone come for my birthday. I don't like dinners, but I'm also introverted from that aspect of life. Yep. All right, everyone. So that is it for today. Take this for what it is. Please don't forget to leave five stars for this pod. It helps us grow and we'll see you tomorrow.