This AI Will Predict Your Future Success

0:00All right. So let's talk about how this AI will predict your future success. So Neil, I was telling Neil about it. He's like, no, no, no. And I was like, let's talk about it. And he's like, okay, let's talk about it. I think it's a bunch of bullshit, but let's go for it. I'm starting with bad language on this podcast. Okay, okay. It's so inaccurate. I don't even know what the results were, but I'm going to say it's inaccurate. There's no way. So here's the interesting thing. I'm not going to name any names right now. I'm just going to keep things anonymous to start. Why keep it anonymous? Just give the results for you and I.

0:30That's fair. No, because we're talking like revenues and net worth. There's no way Chad GPT knows my real revenue or my net worth.

0:42Go for it. You actually just say it. I can't. No, I'm not going to say it. You can say mine. No, I'm not going to say it. No, I already know. There's no way it knows because we don't publish all our numbers. It says, okay, this part's accurate. Okay, so here's what it says about you. Okay, so it says Neil is, okay, you're obviously well published online. What do you want to say? No, just say the numbers and everything. I'm saying it right now. Let me get to it. It's a little bit more month. Okay, so it says that Neil's company does hundreds of millions a year in revenue, right? Around 100, 200 or something like that.

1:13That's what it says. Okay. Pretty good, right? Taking what I'm saying on podcasts. I don't know if you're saying that. And then it says, Neil's playing the game at a very high level. He's delegating really well right now and he's focused on high leverage things such as M &A, right? And so I said, okay, so what's stopping Neil from getting to a billion? And how does Neil stack up against this entrepreneur and this entrepreneur over here? And then it actually goes to the other entrepreneurs and it looks at how they're stacked up right now. And one of those entrepreneurs, it was like, Neil's ahead of the game right now, but might fall behind because the agency game is going to get more complicated in the next couple of years because of AI and everything.

1:52These are things that you know already. And so it started going into, I had to go into me, right? And so I said, okay, now look at Eric. What's holding him back, right? It's like Eric's got the know-how. He knows what to do strategically. The problem with him in the past was he was too unfocused. And then I was like, okay, so what's the problem now? The problem is even though Eric's way better at focus now, he still needs to focus more. I'm like, I tested it. I was like, tell me what Eric's working on right now, okay? And I was like, Eric's working on the LinkedIn ABM tool. Eric's working on single grain.

2:24Eric's working on marketing school. And Eric's working on leveling up. That's it. and I'm like, that is it right now. There's no like all this other stuff, right? And then I had to do, this is for one of my friends that you know, and so he doesn't have a lot of information published about him. Let's just say he was in video space, right? You know who I'm talking about. It doesn't matter. Continue. Okay, so he's been working at this company for a very long time, past 10 years. And I was like, I've been telling him to quit that job for a very long time. I was like, what do you think is stopping this company right now?

2:51It's like, they're not innovating. They're not new. Their CEO has kind of been out of the picture. there's like no vision for it, which is exactly what I've been saying the last 10 years, right? I was like, okay, now ask it this question. Say, what's the brutal truth? What is stopping me, my friend, from making a million dollars a year? It's like, you're too - A million? Yeah, a million. I just went extreme. I said, making a million dollars a year. A million? A million dollars a year, yeah. You already do more than a million in revenue. I'm saying for my friend. Oh, okay. Yeah, okay. So for my friend, it was like, oh, one, he's working for the wrong, he's betting on the wrong horse.

3:23He's betting all his chips on the wrong company. He has vision for this thing, but it's not him right now. He also has this other thing that he works on the side. He's too unfocused. He needs to bet all in on himself to make a million dollars a year. And the thing is, he has no published content online. There's nothing. So how does he even know all this stuff? So I'm just saying this stuff's getting closer and closer. It has to be from published content. It cannot make this stuff up. It's taking everything that is learned from the web and people talking about an organization or a company or individual.

3:53Perhaps, but he doesn't really post the social. All he posts are his exercise videos or whatever. That's it. Yeah, but some of it is generic too. Yeah, it is generic, but this is pretty decent for what it is. You have to admit that. Come on. You thought it was more BS before I joined. No, I still think it is. How do they say? Hey, Brad, do you think this is BS? Yeah. You're generic. Brad and I are on the same page here. But when you asked Chad GPT, what does Neil need to do to get to a billion? What did it tell you? I'll tell you what it said for our other mutual friend. Okay. But why not just tell me what it said?

4:26Because I got bored when I kept saying about, because these things I already know about you. So I actually researched more with my other friend and I messaged him in the morning. So we started going back and forth, 5.30, right? This is our mutual friend. You know, they raised money. We talked about him. They raised like a couple hundred million bucks last couple of years. And they do a couple hundred million in ARR right now. I'm assuming you're texting me. No, I'm just asking Chad GPT, what does Neil Patel need to do to make him a billion dollars? You have to say what's the brutal truth behind what's holding Neil back from making a billion a year.

4:56What's the brutal honest truth? What was it? What's the brutal honest truth? What's the brutal truth about what's holding back from Neil doing a billion a year in revenue? Be brutal. Okay, what's the brutal honest truth that's holding Neil Patel from making a billion dollars a year? All right, let's see. It's searching the web. Okay, now let me go first. Don't read it. Hey, just look up first. Don't read it first. Let me give you the story and then you can read yours. Okay, don't look at it yet. Don't look at it yet. Okay, look over there. Okay, so our mutual friend, oh my God, he's back to looking at it.

5:42He can't help himself. I don't know, it's just a video of me at the very end. Oh, okay, what does it say? I just scroll back up. You can't help me here. Eyes are so odd that I'm just like, okay, just look at it. Neil Patel is a prominent figure in digital marketing and has an estimated net worth of$30 million. While this is a substantial sum, it falls short of the billion-dollar mark. Several factors contribute to this gap. Business model and revenue streams. Neil's Ventures, yeah, I got that right. Vast market share, challenging fee. It's saying I'm in a competitive space. There's numerous players offering the same amount, so it takes a lot of money.

6:24And it's saying because I spend a lot monthly, personally it's saying I spend$200 ,000 monthly. This is limiting my profitability in scale to a billion dollars because I'm spending a lot personally instead of reinvesting as much. I'm in a saturated market and economy and downturns is what's hurting me as well. So here's what I said about our mutual friend. Are you ready? Yes. So we talked about this tomorrow. I was like, hey, how true do you think this is? So basically it's like this company that's doing a couple hundred million dollars a year, the thing that's preventing them from getting a new billion, one, it's super competitive.

6:58Two, the space is becoming, it's going to be very commoditized by AI. And then three, there's no differentiator. Their other players are so much more capitalized, and they're just so much bigger at this point. They need to find something to really differentiate themselves. And one big thing it said, I said, what does our friend need to do as one of the executives? What is he doing that's holding the company back? And it said this. It said, the thing that holds this company back because of your friend is because he's a world-class person at lead generation. It's no longer just a lead generation game.

7:30And so I sent this all to him. I was like, what do you think about all this? He's like, yeah, everything it says is true. I'm like, but like, seriously, how true, how true is it? Right. He's like, I'd say like 90 % of it is true. So, um, it's weird because you asked it a question. I got a way more, I tried it in a different prompt and I got something generic like yours here. This one's like, for whatever reason, this one's way more intense. Like this one chat I'm doing with it right now that has you in it, that has our mutual friend in it, that has my other friend in it, that has me in it. I just know the results that it told me on how to hit a billion dollars is kind of useless and didn't tell me anything.

8:04And here's what it said. Here's what it said about we're not talking. You agree generic, right? This is like useless advice. I'm like, dude, how's this? We got a bigger problem. Everyone, we need to do an intervention with Eric on the amount of time he spends with chat GBT on useless stuff instead of focusing on his business. This is fun. Do you agree with this? You can't agree with that. That's fun. Hey, that's fun. Okay. Number one reason is wasting your time on something that doesn't actually grow your business. Hey, hey. Instead of focusing on execution and focus. Hey, what's one thing you looked at?

8:43What's one thing you watched this week on TV? I mainly just watched CNBC. That's the thing I watched the whole week. You know, that's BS. No, seriously. That's BS. I haven't watched any shows or movies yet. Not with your kids. Or by myself. Neither. My kids don't watch TV. You watch movies when you're doing stuff. I watch CNBC while I work. Oh my God. Look, he changes the answer. No, no. I do watch movies. There's just nothing new on that I want to watch. Okay. So let me tell you the business advice it gave me. This is actually interesting. Here's where I thought it was interesting from last week.

9:13And then we can move on from this, guys. I think this is a fun exercise. So remember last week we did an episode and we were talking about there's single grain and there's carrot. And you were kind of pushing towards the fact that, hey, like, do you think the carrot opportunity is really big, but you think the single brain thing is a distraction. Yes. Yeah, I'm the one who told you you need to consider where you need to focus. So you would consider that useful information? No, but it wasn't rocket science. This is like anything anyone could have figured out. Would you have figured that out? No, you wouldn't have figured.

9:45Come on, you're not like, you don't know. You're not an operator. He doesn't know the context as much as business, but he's an entrepreneur. I think you've got to figure that out. So here's what I'm saying. And that wasn't shade towards you. It basically said, you need to do everything right now. You need to do everything in your power right now to get single grain off. Everything in your power. And I'm like, what do you mean, right? And by the way, I'm not saying this is gospel guy. This is partly fun too. But it's like, you need to go hire a CEO. But before you can even do that, you need a real chief of staff.

10:19And I'm like, what do you mean by that? It's like a chief of staff that's actually a ruthless enforcer. That's actually been there, done that. that actually pushes everyone to make sure that you don't just have a bunch of half-built bridges that force things through. I'm like, why can't I just hire a CEO right now? You already have a chief of staff. It knows about my chief of staff. We're actually moving her over to focus more on marketing because she's not that experienced one. This one's like, you need five plus years in the chief of staff, a real enforcer. You and I both know actual long-term chiefs of staff.

10:49They're very different. You don't need a chief of staff or senior ring. You just need a CEO or a COO. So here's what it said. It said the chief of staff is 10 out of 10. I'm like, but I would argue that the CEO is number one, right? And it said the CEO is nine out of 10. I'm like, why is that? It's like, because the CEO, you have a lot of stuff to clean up right now in these next three to six months or so, that if you give it to the CEO, there's just all this stuff to clean up versus having this chief of staff come and establish a relationship there, clean it all up. And once they come in, you just hand it off, right?

11:16And so that's wrong. You want to tell you why? I don't think there's a right and wrong here. I think I'm just like, this is, I think this is interesting to me. So, but tell the audience why you think it's wrong. You're always going to have messes in your organization. And as you grow, there's always going to be new problems, new messes to clean up and new ways to adapt. If a CEO can't come in, fix things and grow it. They're not the right fit. Yeah. So I see where you're coming from. And guys, that's a different, that's different from the chat GPT. You can, you can look at this anyways, right?

11:47But I think what is helpful in this context is you have a thought partner that isn't necessarily right all the time because it's missing a ton of context, right? But at least you have a thought partner to work with. And that's why I think it's interesting. I don't think this is gospel, but I think the fact that we're still just two years into ChatGPT coming out, I think this is just going to get a lot more interesting. Totally agree. If the premise of this was that it's getting interesting, I agree with you. But when you came in here and we started, you were just like, dude, it's so amazing. I'm like, this is not amazing.

12:14It's amazing because it's where it's going. So when I look at it, it's not like where it's at right now. I think that the problem is, just for everyone to know, Neil's very pessimistic generally about the future. I'm very optimistic. And so the way I talk about it, the way Neil talks about it, it's very different. There's usually at odds there. But you pick the next one. I'm curious on this next topic. Chad, GBT strategically shifted your business this week. What do you mean by that? Well, we talked about it earlier. Some of the hires that we prioritize, it's helped me think about rejiggering some of the hires.

12:46So earlier we talked about the chief of staff, the CEO, we debated on that one, but there's also other hires that I've looked at as well. Well, let's actually go back on this, okay? Because you're pretty open and you mentioned your chief of staff is moving into a marketing role. It sounds like you use ChatGPT to help you with this. No, I was already, I mean, yeah, technically you could say that, but I've been thinking about this for a while. So how are you using ChatGPT to help you strategically make decisions? Let's use that as an example. What's the framework? What are some of the prompts that you're typing in?

13:17What's going through your mind? How are you communicating with ChatGPT to actually have it help you make business decisions? Yeah. So I use a combination of ChatGPT and some of these other LLMs. So one thing that's easy is I'll take all my financials and then dump it into Claude, for example. And then from there, I'll say, hey, you're my CFO. What do you think about how things are trending? How does this compare to the industry? I'm thinking about making these moves over here. What do you think about these moves? What are the potential pitfalls with how I'm doing things here? And then what's the potential upside?

13:47So I look for best, worst, and base case scenarios. And it does help me because I talk fast, because I move fast, it helps me slow down and think about these. And then because it asks me these questions, I start to explore into other areas. So what's the type of questions I would ask you? So it lets you the example of you upload your financials, you're asking how you're trending. And what I'm assuming is just responding with you're growing, you're declining, you're flat. I'll give you an M &A example. So there's a company I was looking at, which we talked about a couple of weeks ago. And I said, okay, this looks like it's a falling knife, right?

14:26You and I would not do this deal typically because it's going to be work no matter what. So I'm like, look, this could be interesting. It's going to be a lot of work, But I see the upsides with, oh, this company has a CEO with it. But this company has declined last three years. How should I structure this thing if I don't want to put any cash down? And then it started breaking down different structures. And then I started picking the structures that I like, the terms that I liked. And then we kept restructuring more and more. That's one example. If you've ever built a website, you know how tough it can be to keep a strong design while ensuring site performance is fast.

14:57That's where Framer comes in. And it totally changes the game. Framer is the design-first, no-code website builder that lets anyone ship a production-ready site in minutes. I recently built a custom landing page in just a few hours. Animations, fast load times, responsive layouts, all without writing a single line of code. It was easy to use, and the end result was polished enough to look like a developer spent days on it. One of my favorite things is that Framer's AI handles translations with a single click, so your site can be up and running in multiple languages almost instantly. And with real-time collaboration, your whole team can jump in and work together, no issues with versions or miscommunication.

15:32Whether you're starting from scratch or using one of their templates, Framer lets you focus on design while handling the technical side for you. Animations, responsive layouts, search optimization, and all the things that matter. Ready to build a site that looks hand-coded without hiring a developer? Launch your site for free at framer.com and use code MS to get your first month of pro on the house. That's framer.com, promo code MS, framer.com, promo code MS. Rules and restrictions may apply. When I first started my business, the overwhelm was real. I didn't have the tools to help me scale. If only I had Shopify from the start to handle all the behind-the-scenes work.

16:09Shopify is the platform behind millions of businesses globally, from huge names like Mattel and Gymshark to the smallest brands just getting started. The best part about it, it has everything you could need. Say you're ready to launch your own design studio. Shopify has hundreds of templates to create a beautiful store that matches your brand style. or if you need help with content creation, Shopify's got AI tools that write your product descriptions, craft page headlines, and even enhance your product photos. Shopify lets you easily create email and social media campaigns to reach customers wherever they are, whether they're scrolling or strolling.

16:39If you're ready to sell, you're ready for Shopify. Turn your big business idea into with Shopify on your side. Sign up for your$1 per month trial and start selling today at shopify.com slash marketing school. Go to shopify.com slash marketing school, shopify.com slash marketing school. Another one is, um, I thought I was going to bring you this book, uh, thinking in systems and like this whole like reservoir and all that stuff, right? Like how everything in your business is a system, like your body is a system, right? And I said, okay, I want you to break down in a chart. Here, here's my, here's all my financials.

17:15Here's my PNL. Um, here's how my org chart is structured. Show me, I want you to create something that shows me all the systems I have in my business, the flows and the inflows and the outflows and what parts are the bottlenecks right now. Mark those in red, color those in red where the bottlenecks are. And then yellow might be like a risky point. And the things that are good are mark them in green. And then, so it diagrammed this all for me. And so I could look at it from a high level. And then I was like, what do you think is really wrong with this business right now? It's like one of the biggest problems you have is like, and it basically called me stupid.

17:44So it was like, how is it that you're so good at marketing and then you have like an internal marketing team, but then you have your client services team and you guys aren't sharing information with each other. Like the, and you guys do this well, right? Like whatever client ones you have, it goes into marketing, they market it. And whatever things you do well, I think for internal marketing, you will also push it too, because you're testing things, it will move over into the client services side, right? And so it showed that not in red, it showed it as like a dotted red. It like drew it out for me like that.

18:14So that helps me think because you don't like waiting. I don't like waiting. And so once I have that done, maybe you go to your CFO the next day, you say, hey, I did this. What do you think about this? And then you can have them do what you want them to do. Yeah. No, that's really cool. You're using it like sophisticated or you're using it like a mentor or a coach or like encyclopedia, but for business and it's picking up all the stuff that's in the past that's worked for others or hasn't worked. And it's just analyzing and giving you feedback based on that. You know what? Deep Research came out this week with ChatGPT.

18:51It's better than Google's version. You've tried it, I'm assuming. I have not tried it. So to me, it's still the$200 version. I think they'll have it for the$20 version. But what ChatGPT Deep Research does is like, okay, I run this company, MP Digital. I want you to tell me all the risks from an AI standpoint, the growth standpoint, all these things. Here are my competitors over here. It took 18 minutes to think and it gave me a 15 ,000 word document. this is stuff you pay thousands or tens of thousands or hundreds of thousands to mckinsey or bane for um that's now in your pocket yeah yeah so no it's great i need to use it sometime this week i just haven't had time you lie i'm gonna ask you next week i should yeah i actually i actually believe you use this my kid this week got sick uh and then i had a lump on my head that i've just been getting i don't sleep i'm sleeping like two three hours a day for max why because of the lump on my head is putting pressure every time I sleep.

19:41What is it? It's nothing crazy. They just, they don't know what it is. You take a picture and ask chat GPT? Oh no, I've done MRIs and everything. Okay. But they're just like, we'll try experiments next week. And I was like, okay. Is it still there? Yeah, it's still there. Where? It's in the very back middle. The heck? Okay. But either way, I'm like, I just have not been working well because I have a 24 seven headache that won't go away. What can you do? It's life. There's actually another AI. There's a health AI that looks into all the medical papers. Yeah. Did I tell you about that one? No. I'll send it to you after.

20:16Worst case, I'm going to tell him, cut it off and I have a massive scar. I don't care. But you did MRI and everything. We'll talk about it after. Yeah. But no, next week I'll end up testing it out. Okay. But my favorite topic out of your whole list, and I saw this before and you actually highlighted it, is, these are Eric's words, by the way. I'm just reading what he put in his sheet. It says, an enterprise lead came in while taking a dump. I'm assuming this is Eric going to the bathroom. Let me explain. Okay, let me tell you how this enterprise lead came in while taking a dump. So we're on a call, and this is a call for a carrot.

20:53Wait, you're on a call while you're taking a dump? Let me finish. Okay, so we're on a call. And then I asked the prospect, I was like, hey, so how did you hear about us? And you remember when we both did that talk in Germany at This Is Marketing? So that video is actually doing pretty well right now. I just reposted it to Leveling Up and it's got like 60 ,000 views or whatever. And so I just asked him, I was like, this is the lead. So at this point, I'm not on the toilet. It's not me. So I asked the lead. I was like, so how did you hear about it? He's like, well, I was watching your YouTube video and I was taking a dump while watching your YouTube video.

21:28I was like, oh, I didn't need that detail. but it just goes to show you the power of YouTube, man, it's really there for the next decade. Because a lot of mid-market enterprise leads came through that. He's like, yeah, I really resonated with what you said. I was like, yeah, while you're taking a dump. I hope that person closed his toilet lid before he flushed. I don't know about closing the toilet lid, but they closed.