TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

25:12And so now all of a sudden I have access to any, you know, anybody that I need essentially at my fingertips, whether it be lawyers, whether it be people in the finance space, the crypto space, marketing space, the top dogs or within like one contact. So mentorship is fucking key, mentorship, money. And then yeah, you know, the third thing, and maybe even the most important, I've done something and I've been extremely intentional about doing this. I haven't switched up on who I am as a person. I dress the same. I act the same. I have the same friends. I have new friends, but I still have my same friends from before.

25:52I didn't do the whole, like, you know, you are the five people you hang out with. Well, I still hang out with five dumbasses, but they're my dumbasses. Let me use an analogy. And this is a very, very important analogy that I'll use. look at, I look at this online content creator space, money-making space as a flash in the pan or like I'm a professional athlete. Immediately when I started making money, my goal was to take all that money. I, you know, I lived at my parents. I owned 20 houses before I moved out of my parents' house. So my goal was to push back anything that I wanted to enjoy and, and, and just keep fucking working and grinding and buying assets that were going to give me passive income so that when the song and dance is over, when nobody thinks that Blake is funny, cool, or whatever anymore, and I'm not fucking him, that I have an 80 to 100, 200 ,000, $300 ,000 a month to fall back on.

26:45That was my goal, and that's always been my vision. And so I watched a lot of people get caught up in the same space that I kind of became friends with, and we're shooting the shit and talking numbers because very few people can relate when you're on this grind. It's pretty lonely. They were spending it all on just stupid shit. You don't need four fucking cars. You don't need eight watches. You don't need, you damn sure don't need bottle service. So I just stayed true to who I was. I made a few mistakes along the way and maybe got caught up a few different times. And I think it's all part of learning and growing as an entrepreneur and as a human being.

27:17But that's helped keep me grounded. Still keeping a family business, talking to my parents all the time, still going back. I try my best. I find that giving back was what I used to really enjoy. you know not used to but like i enjoy doing it but i i didn't have much to give except for my time and energy now i can give with my money and see like an actual difference in people's lives yeah and so i'm trying to do like one random act of kindness a month is like this little goal in my head of like what would be an example of that uh last week we went back to my hometown um so i i did a missions trip i went to a christian school growing up i went to on a missions trip to guatemala oh cool um with my my sophomore year spanish teacher senora bay oh nice that you gave her money too.

28:00Yeah. Yeah. So, and so we, we stayed in touch. She always sends me pictures of, you know, and it was, for me, that was a transformational trip. I learned like on that trip to be extremely grateful for what I had because there's people that are way happier than me and more grateful and they don't have anything. And so it stuck with me forever. It's, it's a, you know, a lesson that shaped me and she shaped me as a teacher and just her family's cool as hell. I absolutely love these people. So she hit me up a couple months or a month ago and she's like, hey, you know, Chicharito, she called me Chicharito.

28:30Hey, Chicharito, you know, I would love it. You know, could you share this story? And she doesn't, you know, she has no social media or anything like that. Could you share this story? We're trying to raise money. And, you know, there's this family and she's sending me videos and pictures of this little kid that needs a home. He's sick. Their home is not a home. It's literally just like a tent, basically. And so it was$10 ,000. And I just, I went up there, brought her a check for$10 ,000. and that was it. Like it was, for me, that's what it's about. I mean, it's about other things. It's about taking care of your family, taking care of yourself and being selfish.

29:06People won't talk about it much, but be selfish. But with the extra money that you have, with the extra money you have, do what you want with it. But for me, that's - I think you realize very quickly when you have - First, one individual doesn't really need that much. And then once you make your own money, Like it's like, okay, well, that's, that's, I'm good. And then it's like, naturally, you just want to take care of other people. And so that, that, that is a nice pillar of success. So this is interesting. Are you saying that you believe the creator economy is a flash in a pan or what's your take on it?

29:38No, I think the creator economy is here to stay. And I think it's only going to go grow bigger. What I'm saying about it is things like things change, you know, from a macro perspective, of, when we look at what's happening right now, um, we, we had this like fake economy basically where we're just pumping free money into it and people don't have to, yeah, people don't have to work. All people have to do all day is be on social media, consuming content. And a lot of the content that they're consuming, uh, you know, is showing them a better life that they could be living. They have a second, you know, like, if you think about the mindset of people that were in the pandemic and post pandemic, the mindset was, okay, well, look at this kid online.

30:18that's making way more money than i was and he's got a cool lifestyle and this and that and you know they see what i want them to see which is true it's just i i don't share all the shitty stuff in my life there's a lot of crap that happens yeah but um you know they see that then the the you know money they start spending money on everything then money starts drying up then you know the cost of living goes up exponentially and so you have and then you know for right now for example for me i'm gonna i'm in a very difficult spot where i'm watching most of my competitors bounce. Okay. Of, of Airbnb content creators, it's just like level the playing field.

30:53I have without a doubt, one of the largest Airbnb portfolios that I own out, you know, that I own. It's not, I don't own all 20 million of it. I have, you know, probably 30 % equity across the board, but I have a massive fucking portfolio that makes mass, you know, my money is where my mouth is. Right. And, um, so I'm qualified to tell people like my thoughts on this Airbnb market, I wouldn't be pushing it or continuing to invest right now if I thought it was, you know, going away. If you Google Airbnb, what do you think the articles are that you're going to see right now? Well, it's like a shit show right now.

31:24I mean, look at New York, right? They're shutting out. Oh, my God, Airbnb is getting kicked out. Yeah, yeah. So then, but just think about how this like parlays and I'll relate it back in a second to how difficult it is to kind of deal with this stuff. All you see on the news all day and people are very uneducated. Bottom line, like if you read some of the, you know, comments and stuff, I'm like, oh, my God. At least you're getting comments. yeah yeah god like god could not help you yeah if he wanted to but um you know they're like hey new york is banned with airbnb no it's not new york city banned airbnb new york state is still fine well it's crashing i saw that it's crashing well no actually what's happening is you know if we were from 2000 and let's call it 2013 to 2025 we had this just imaginary chart you would see airbnb trending like this then you'd see it go to a flat stop then you would see it skyrocket because pent up demand and you know people are making a shit ton of money and now everybody's running into it and then now you see it coming back to earth to this like mean regression line it's not going anywhere is it is it technically crashing well call it what you want but i have i literally have a statistic right here which is super interesting and i'll just pull it up because this is uh i got i was reading this yesterday morning um give me two seconds here because this is by the way as you're pulling that out i mean same thing with shopify right people thought it was going to go crazy and then it's it's being regressed so right same deal where are we at here i apologize uh anyways the long story short was air dna one of the biggest platforms that comes out with airbnb research and and you know going over the real numbers was showing that july like this past july and august were like the biggest july and august on airbnb ever so yes are things you know, am I making less money than I was in 2021 and 2020 or 2021 and 2022?

33:11Absolutely. But I was also not buying my properties or investing on my Airbnb investments based on 2020, 2021 and 2022 numbers. I knew that that was already fucked up. I had, I went back to basically 2017, 2018 numbers and that's how I was doing my calculations, which I was telling my students to do. But at the end of the day, it becomes extremely difficult from my perspective as somebody who's, you know, not only just makes money from Airbnb, but education is huge. No matter how anybody wants to spin it, they'll come up here and tell you Crocs of bullshit all day. I'm not afraid to talk about my education business because I've helped thousands of students and we have testimonial after testimonial.

33:48So if I can make money helping other people make money, win-win for everybody. So with this business though, now it becomes really difficult because I have to get my message across about Airbnb. I have about one minute to do so in a video. Oh, and by the way, I have to try and convince people that from my perspective as somebody who has fucking millions of dollars of airbnbs that it's not dying but all that they're reading and all they hear all day is that it's dying and so they're going to go to someone else and and and really the struggle with being a person you do you remember what it was like when you were like because you you're a nerd just like me right you've always been interested in making money online and when you're getting started and you're on forums and and you know nowadays with videos there's a million different ways you're getting pulled, eBay arbitrage, Shopify, you know, drop shipping, oh, Airbnb, oh, section eight, this.

34:37So then you're like, okay, well, check Airbnb off the list. So now my job as a creator is, you know, I got to sit back and go, do I pivot? Well, I've made, you know, 10, you know, 20 million dollars doing, you know, education. Do I go do, am I the coach's coach now? You know, like you start, really, that's the inner dialogue that you start having. And I just decided, I'm like, fuck it, I'm going to roll with this because I'm doubling down on my Airbnb right now. I'm buying more properties right now than I ever have. I'm closing on a hotel this week, which is like my first time buying a hotel. And, you know, it's because there's so much fear out there.

35:11And I'm a firm believer that you should zig when other people zag and everybody's zigging right now. Here's the thing. Like, it takes a lot of courage to do that because all the people you saw talking about crypto moved over to talking about NFTs, moved over to talking about AI now. and you can see this with a lot of YouTube creators, right? But it takes a lot of courage to focus and double down. And dude, you're only in your mid-20s right now, right? And I've learned, I've had to get punched in the face many times to learn that focus is the way to actually build something generational. All of my friends that have built something generational, as a matter of fact, this is something I want to talk about.

35:45A lot of my friends that are locked in on one business now, they own real estate, they've gotten rid of the real estate. They're like, in fact, I would sell all of my real estate just to put it back in the business, right? And so the thinking now, people in their 30s and 40s, like, forget about real estate. Just think about what you actually understand, which you actually understand real estate. So what's your take on that? Double down on what you know the most. I think that one of the best pieces of advice that I was ever given was, you know, I had shiny object syndrome like everybody else. I was buying houses and I was like, well, I like Cody and she seems like she's doing good buying laundromats.

36:20I want to buy a fucking laundromat. What am I going to do with a laundromat? what do I know about running a laundromat business? You bought one, right? Well, I was under contract for two and thank God they didn't work out. Otherwise, I might've had a shift to clock into right now. But it's really easy to get shiny object syndrome at anybody. Somebody told me the advisor like, hey, if you were to put 100 or how much are you going to buy that laundromat for? A million dollars. How much are you going to have to put down? 200 Gs. What if you put 200 Gs into your current business right now? what if you spent$200 ,000 making your education program way better you hired out three coaches and you brought on a chief of marketing or a chief of content strategy whatever how much more money would you make then what was your returns going to be on that laundromat well fuck it I was going to make a couple thousand dollars a month what would your returns be on this thing that you've already multiple so it's a fantastic piece of advice and I think that everybody should I've made mistakes.

37:20I've chased the shiny object a million times, but I'm learning as I'm going. I'm not perfect, but I'm trying to just double down. Dude, that's a huge win. In your mid-20s to get rid of it, 99 % of entrepreneurs deal with shiny object syndrome. Some never get over it, and that's why they fail. But the Bill Gates and Warren Buffett story that we always share on the pod is that when they asked what their secret to success was, they wrote one word on a piece of paper separately, and they both turned it over and said, focus. so for you okay going back to the you are for for lack of a better word you are the creative genius behind the company how are you thinking about structuring the team moving forward like are you thinking about hiring an operator are you thinking about keeping it lean like what are the thoughts because I can see it going anywhere really yeah I spend a lot of time thinking about this and I don't know if I have the right answer for you right now but I will say this I've I don't have the same goals that maybe everybody else has I don't at this stage of my life I don't want to be a number one bestseller.

38:16I don't want to speak across all these big stages. In fact, as much as I'm out there, I prefer anonymity. I was anonymous for like two years and I think that there's some benefits to it. I haven't had any crazy shit happen yet, but you know, I can take it two different directions. I can take it like the Mr. Beast route and really more so I'm more interested in night media. The read-ducksure model. Right. Well, I really think that like what I'm at the, you know, I'm an, I'm an expert in Airbnb for, you know, for what it's worth in terms of like portfolio wise and what I built. Um, and, and I'm, and I'm great at the marketing stuff, but you know, I, I really do believe like when I see creators, I see so much potential in them.

38:58Um, and I see this market only getting bigger. I see digital products only getting bigger. I've built, you know, now we're coming on like four or five, seven and eight figure businesses in three years and just, I can keep busting them out. But, you know, like I've considered going this route of like, I don't even know how to describe it. Almost being like a manager, which I don't want to be a manager, but like there's people I see, I'm like, Hey, look, you're probably making$10 ,000 a month. There is no way you should not be making$500 ,000 a month. And I want to fucking cut. Yeah. So you could literally do the Hormozy model, but for creators.

39:29I think so. So, cause here's the thing. Like I, the reason I like his model is because courses are good. You can make good money with courses. and if you're fine with the money, you make great, but you can make even more money just by taking stakes, equity, right? That ownership is what matters at the end of the day. And so if you can do that and defer any additional revenue from it and just build your audience that way and take equity stakes, why the hell not? And there's a million different ways to do it too. I think that the reason why I like digital products so much versus like Logan Paul's prime, image you're dealing with the coffee.

39:57Yeah, that's great because these guys are, you know, from a marketing perspective, you know, somebody was smart enough to say, hey, look, chickadee, you've got a million followers watching your videos every single day. And all you talk about for the first 40 minutes is coffee. Fuck a Dunkin' Donuts, you know, affiliate link. Go make your own coffee and slap your face on it. It's easy. Yes, there's those kind of products, but like those are kind of few and far between and you really need the right creator. The amazing thing about this kind of idea with the digital stuff. And, you know, I used to use this example with a friend of mine.

40:29So you have, you have a Neil, I have a buddy of mine too, that's like, we just, me and him, we get it. Like we talk about everything and it makes it helpful. I told him, I said, why is Ninja streaming? Yeah, yeah, yeah. Why is Ninja spending so many hours a day playing? He's basically a slave trading time for money. He's making a shitload of money. Plays a lot of Fortnite. Look, I enjoy playing video games too, but if I didn't do any of this - Nothing wrong with that, I love it. Yeah, yeah, yeah. If I didn't do any of this, I went to school to like work in video games. Like that was my goal. But not the point.

41:06The point is like what is it about him that everybody loves? Well, they love that, you know, when he was peaking, that he was the best streamer in the world. Okay, best streamer in the world. Why don't you show these millions of kids that want to be just like you how they can be just like you and you can create a digital program showing people, hey, look, you want to become a streamer? Here's the exact things that you need from low budget to high budget. this is the kind of content you need to make here's why my stuff worked here's what didn't work and here's all the stuff that i learned and here's the price for 197 every fucking kid in the world would go buy it for one i would go buy it for 197 and he could have made literally i i would i would guarantee you that he could probably could have probably made close to 100 million dollars selling a program like that over the course of one to two years i think there's a lot of variables here i think it's one it's like do you have your nut or not so do you have your money if you have your money taken care of you can do like the hormosi model which is delayed gratification which is where he did that launch recently with the book.

41:58He basically could have made$20,$50 million. He's like, you know what? No, I'm going to give you the courses for free. I'm going to build Goodwill. I'm going to take equity stakes larger down the road. But that's a very long-term view. And in some cases, 99 % of cases, people cannot delay like that. You have to have an exit, I think, to be able to fund that. Yeah, yeah, yeah. Interesting. I've never talked about that out loud. But yeah, I mean, that's kind of like where my – I'm going to continue to stick with the real estate stuff because I enjoy it. You know, like I, there's something about, you know, I don't know if I've ever even told this story before, but like the reason why I fell in love with real estate, I had, you know, I had a mentor that was in real estate that unfortunately, you know, he was a rock star.

42:34He took his life. And it was like one of my first mentors. And he saw something in me. You know, I, when I was like 14 years old, got caught up in some, you know, like it was Vima. It was like a pyramid scheme type of thing. Because I wanted to, you know, I wanted to drive BMW to school. but I just was already thinking about marketing and sales and doing all that stuff I didn't even know what I was caught up in I just knew that like I had the you know the riz of this like business this business language and so he saw something in me and you know I was introduced to real estate that way I grew up in a you know very middle class I had never really been around nice houses or big houses I grew up in a farm town and so when I got to college and I was at a pretty low point you know this is like in college I got extremely extremely sick um you know was was told multiple times that i had only had a couple years to live like they you know many i had two doctors say that i was going to be dead by 30.

43:27wow with with a liver disease i had stomach diseases two autoimmune diseases and i was 105 pounds and so you know that that whole health journey was took a lot out of out of me and i didn't have a lot of hope for a long time and i do remember one time this feeling of like ecstasy almost i had never felt anything like this before i was notorious for rolling up a joint grabbing my fishing pole and sneaking into you know in in college like anywhere that i could sneak in to go like fish i can see that i was just like fuck it like what else am i doing right now like everyone's telling me negative things you know whatever so one day there's this neighborhood called lake sherwood in west lake village and i'd heard a lot about it Britney Spears lives there and you know 20 million 30 million dollar houses like that I'm like I want to go there so I tried one or two times to get in hey I'm here for Spears family you know they're all what do you do I'm like tell them Blake's here and they're like there's no Blake all right so I came back and finally I found this kid that was local and he was like yeah I got some friends there we'll go in and so we were and I'm wearing just like my my get up like just normal sweats and stuff and I see two open houses and this one open house just like caught my eye I I didn't walk through an open house before.

44:42I had no reason to ever walk through an open house, especially on a 20, whatever,$25 million house, I think is what it was. And my buddy's like, dang, it's badass. Let's go check it out. I go, nah, like what? Like, I'm not worthy. I can't walk through a 20. I'm going to catch on fire like a sinner walking into church. So anyways, we park, you know, I'm kind of like skittish and we walk in and he ends up knowing the real estate agent was a young kid. So they get to talking and I'm left in this, like is foyer the right word like like this big room yeah with a view over this lake and i'm sitting there and i just had like chills and i like close i remember just kind of like closing my eyes and thinking why like why can't i have this this is fucking possible like i can do this this is out there some other guy that is you know not smarter than me or not cooler you know there's dumb people that make money.

45:39There's dumb people that make dumb, dumb money. So I'm like, you know, this is possible. And I kind of just walked around this house and was, you know, feeling the walls and touching, you know, seeing this nice everything. And that was like a very like memorable, like pivotal type of moment for me realizing like, man, I'm meant for more. Like I can do more. And this, like, this will be mine. This is at age 14. No, this is in college. This is like when I was in college. Yeah, yeah. When did you find your mentor again? He was, when I was 18, came home for freshman summer and then he, you know, passed away.

46:11Got it. So can you talk a little more about that? Because I think people watching this would like to know how to get a mentor. And yeah. So, I mean, besides kind of what I mentioned earlier about having like a unique skill or something of value to bring to somebody, you know, typically not asking for anything in return will get you a lot of goodwill. And, you know, ideally they kind of come to you and say, hey, look, if you ever need anything, there's that word, goodwill. Goodwill, right? So that's, you know, one of the best lessons I give to people is, you know, give a lot without, you know, expecting to receive anything in return.

46:47It's a key. It's helped me achieve almost everything I've done because I've just, even when it comes to sales, give, buy somebody that cup of coffee so that, you know, you get your foot in the door and get goodwill with them. And then they come back to you when they're ready to buy something because you've already given them something for free. so I kind of had heard through the grapevine you know use your connections too I'd heard through my mom's friend that's her brother so it was like mom's friend and then that was her brother that he was the biggest real estate guy around and everybody had always told me because I was a natural salesperson that I should sell cars and I should sell houses well I sold cars and I fucking sucked at it I was the worst I sold a half of a car and and that was it really you sucked at selling cars i was the worst i was the worst car salesman ever well i didn't know anything about cars and i didn't like them and it was like a hundred because you didn't care so you didn't study no and i was like it was like 108 degrees i was getting paid minimum wage yeah yeah and i had to stand out in a lot all day and they used car a lot yeah fuck this this sucks yeah so anyways houses and and um our first meeting kind of talking he he saw my like energy and uh he just said hey i see a lot of me and you and i meet with a lot of kids and parents want me to meet um you know that was that's a natural thing i can't really tell anybody how to do that or how it worked but i was naturally engaged uh and and you know telling him like hey i i want to be the best you know real estate salesman ever and he was like come on like let me show you the ropes and then you know a month or two later passed away but uh you know what i feel like people can detect this energy because the mentors i've gotten in the past when i had nothing earlier but i had it was clear that i wanted to get better and um it was clear also i had some value because i was an up and comer from a marketing standpoint, like it's not that I asked them to be my mentor.

48:30It's more so like I asked what they needed help with. And I, not even that I just did the work for them. And then they're like, okay, let's talk. And they didn't want to get to know you better. Right. Yeah. So, and truthfully, you know, and I'm sure that you've dealt with this too, as you start to, especially cause our lives are like so public, um, as you start making money and you know, as you start making money, you have a lot of friends and not even less of friends, but more of like acquaintances or high school people or college people that, and they, they're texting you, calling you, reaching out because they want to know what you know.

49:01Well, the amount of people early on that I, you know, kind of felt bad. So I like, not bad, but it's my time. It's giving away a lot of time to like help people out, which is fine, but I can help a lot more people out with my social media than I can one-on-one with random high school homie. But you know, I would give them the sauce. You know how many people followed up and did anything with it? Less than 1%. zero i don't have a single friend out of that group you know of people that ever reached out that ever went on did anything with investing trading or with they wanted the feeling the feeling yeah well congrats blake i'm like yeah thanks but you know i'm gonna give this to you and i think that if anybody and and there's other people that did show it you know came to me saying you know asking questions and then implementing and really pushing the envelope and i'm like okay i want to help you be successful because you're taking what i'm saying and you're doing it not just doing you're going above and beyond you're doing it some things better than i might have even done it and so uh you know that that when you see when there's a lot of motherfuckers that talk but if what it comes down to is doing you know taking action that's why it's okay to give almost all of your best content away for free because almost no people are going to take action and the people that do you build massive goodwill that's the one of the best pieces of content probably that's been on this podcast is that right there.

50:18If you, you can literally give away, I'll give you an example. I know a guy that has made over$20 million in online education, like online sales, teaching people about a certain subject. In this certain subject, he created this online course. Okay. You can find more valuable information and probably 10X more videos on his YouTube for free on the exact same topics for literally for free. And nobody, you know, I'm not to say that nobody does anything with it because he's a big, he's got a big following. But the point is, is that information is out there. Nothing is new. Nothing is reinvented besides some of this new AI shit that comes out.

51:01Very few things are going to be like, wow, I've never heard of this before. Do you know what I got to tell you? So I used to work in online education. And actually there's a, I'm not going to name names here, but this, this guy that was a president of a very large learning management software that you probably know, um, we were working together for, uh, we were launching this Jim Rohn course, right? And then people were promoting like Tony Robbins, all these people, this is a long time ago, 10 years ago, whatever. Um, and we're sitting in this executive room and, um, we're just talking about course and he's like, you know, everyone, people buy courses for perceived progress.

51:37I was like, oh damn and because i know when i worked in a startup in this uh the education startup i knew that 98 of our students did not finish stuff right so for better or worse that's just kind of how it is and when you were talking about your friend i'm like it reminded me of that yeah it's it's yeah i mean we we saw similar not similar numbers but we early on in the ed like the course industry you know and hormosi is a person i heard this from too i think he was kind of like he's a very unique person i know everybody talks about him but for what i see and what i've learned from him it makes a difference like you said when you have your nut yeah you can go give everything away for free because like you have just you just bought yourself three or four years or five years or maybe fucking infinity years to be able to you know how much your lifestyle costs and you know how much like you have coming in so you can do whatever and say whatever one of the things you said was like the real true money in education and in coaching and in programs and whatever because at the end of the day, I really do believe that he, you know, is a glorified course creator, course seller.

52:38Jim Lunch was essentially an education program and stepping in and doing ads and stuff. Which there's nothing wrong with. No, nothing wrong with it at all. I mean, there's a negative connotation and people take it however they like. It's the truth. It's just, I'm in the space, you're in the space. Anybody that's in the space can see like what it is for what it is. And so with that kind of, you know, business model, if, you know, what he says is the money made up front is how you get the foot in the door. The real true money is made on the back end. And so I focused early, heavily, very early on like getting people in.

53:08And then I realized like, man, I'm not nurturing them enough. I'm not taking them care. Why are we not having enough testimonials? I know that this works. Well, then I go and check the, you know, how many people have watched the chorus program. Let's say one out of 10, you know, one out of maybe 15 people has finished it. The rest are like never started it. Probably 30 % of them kind of started it and maybe halfway started it. okay well they're not going through the program so then when i started to implement and i think this is a good lesson for people in the education space too is you really want to get people um to get to the point where they are going to really need your hands-on help and have a back-end offer ready but in the meantime you need to have like um for example email sequence text sequence and also having accountability coaches works fantastic because somebody's checking with you saying hey hey it's John from Blake's program saw that you bought the program last week saw you just getting started love to help you where I can definitely encourage you getting rocking and rolling because we see that the best students finish early so now they're kind of reminded oh shit I forgot that I bought that let me go through it eventually they get to a point where they're like hey we need help, great, what do you need help with?

54:17well the number one pain problem for me in my Airbnb space you just want somebody to do it for you okay well I have a done for you offer right i have a you know twenty thousand dollar offer in the back end where hey if you want help we can find the unit furnish the unit set it up for you and manage it for you hands free right so and it's a win-win because they're getting what they wanted i help them get to point a to point b they have the education on it and then they've opted to work with my team because it's just too much headache or too much work great or you have the people that do it themselves so either way that's that's a that's how we're looking at this education space now is not like hey, you bought it, fuck off.

54:51Like, hey, you bought it, you believe in me, trust me. You know, let me hold your hand through this process as much as I can with the team that I - So if you do add an accountability coach, you do add in a community, and there's a sense for - they're in a group where, like, they kind of look bad for not finishing, then if - the metric flips, it's 98 % completion rate. And so it goes the other way. Yeah, that's good to know. So rewinding to your way of selling through DMs, like, are you closing$6 ,000 sales by not even talking to them on the phone? Just like, hey, buy my shit? Like, what are you saying, though?

55:20Yeah, that's it. Well, I just, you know, there's a certain amount of programs that we release, like, every single week or every single month. I'll usually wake up one day. I don't have the stuff preplanned. And I'll be like, all right, seems like a good day to sell. Like, typically Thursdays, Sundays, Tuesdays are the best days to sell. Friday, Saturdays, people are out drinking. They hate their lives. Monday, they're back to work. And then so by the midweek, they're like, well, fuck, you know, I hate my job. Like, you know, this is the time to kind of take action. How quickly do you close them?

55:48Like sometimes like they go party. I've been 15 minutes. Okay, 15 minutes. Yeah, yeah. So I sent a message that looks something like this. Like, hey, you know, like if they were one of the people to respond, hey, you know, you're one of the couple people that responded to this program. Because it's not like I prequel everybody. So that's something that not a lot of people do. They try and do the prequel like on a call or like on a text or email or I mean or a DM. On my post, I say, this is the price of the program. This is what's included. if you are one of the people that has this kind of funds and wants to you know work with me dm me this yeah so yeah you get a few like stragglers of people that are like oh fuck sorry i didn't read it but for 90 you know 99 of the people they do read it and so a couple dms come through and i say hey look thanks for you know reaching out i you know i've got whatever however many spots are left here's the link to join i'm going to give you 15 minutes to join otherwise i'm going to move on to the next person yeah does two things for me it saves me time sitting there dicking around all day or my DM, you know, if I have a DM closer, which I'll do in the future, then have them there.

56:49But it also puts the time clock on. I'm like, Hey, do you really want to take action or not? Um, and so it's, you know, sales strategy. So it's 15 minutes to get on a call or 15 minutes to, to just, just a payment link. And then the payment link, then we have a set of instructions and it sends automatically everything's ready to rock and roll. But yeah, got it. 6k is being sent over. Awesome. Um, I want to talk, so I think you brought this up too, on how you're planning to go hard on YouTube. And interestingly enough, Mark Manson, who's coming in a couple hours, he's going hard on YouTube. I'm trying to go hard on YouTube now again.

57:18What's your take on YouTube long term? I think that YouTube is the best platform in the world. I have evidence to back it up from other creators. I think the two things that matter the most are cash flow and longevity in the creator space. I don't care how much money you make or how much money you spend. The only money that I care about, whether it's from creating content, whether it's from your other businesses, the only number that matters is cash flow. The only thing that matters is cash flow. And then the second thing is longevity. Think back to like, I'll give you a great example. I went on TikTok the other day.

57:56It suggested me a live, like those live TikTok lives. So I'm just kind of scrolling through. What are people doing? You got random people doing God knows what. AMS, what is it called when they like tap on cans? I don't know what that is. They talk like this. Oh, yeah. ASMR or whatever. Let's dive into that. If you want, we can. But, you know, you're going through and I see Tai Lopez on there. And I go, you know, I know Tai Lopez. and now i used to as as much as i you know that stuff was annoying back then or it's it's spammy or scummy or whatever it worked it worked yeah and it and it led a generation of you know people maybe years and years of really kick-starting youtube ads for like these course creator education people he had 85 people on a live he was talking about and he was talking about an nft he was talking about rambling about health and wellness randomness and rambling about something else too and and people had you know most of those people in there were like new kids and they had no clue who he was and he has this new pod in this podcast popped up after i clicked that the next day i'm like tai lopez again i'm like the fuck's going on here i don't watch tai i don't never you never see me search tai lopez yeah but then and the video is like why i took a break from social media it's the worst thing you could ever do it is the worst thing you could ever do you want to know why he took a break from social media.

59:16Why? Because nobody cared about what he was posting anymore. Interesting. Well, I mean, in 2020, when he was buying those companies, I don't think those companies worked out. I'm not sure. No, they didn't. They didn't. They all, but that was like the last like big thing I saw, but yeah, go ahead. But that's like a big news article. That's not the same people that were like buying his programs from before. Those guys have been through the rent cycle of basically like, okay, they had something that worked and they had a couple of things that worked. And then you see these guys that have a couple of things that work.

59:40Then they're like, fuck it, pay me$20 ,000 and I will be your like coach for life coach and we meet twice a year. And it's this like a life cycle of this guru. And I realized, I'm like, I don't want to be a guru. I don't want to be this. I want to be myself. I want to, you know, post and share what I want. I want to help people. And, and I don't care that it, like, I'm also excited that it makes me money. But my goal is like, I can help a lot of people. like naturally I'm a like I'm a giver at heart and so if I can help as many people as possible make money share my life and and do this all while like I actually enjoy my lifestyle like I actually get to go travel I'm actually spending time with you know real relationships with people that matter I do what I want to every single day I don't think that like you know you need a bunch of like money or a bunch of anything to be like super super happy I found my calling which is you know, of something that I'm really good at, which is this, this, you know, content creation and marketing and, and this whole world that we're in.

1:00:42Cause I found that. And then I found that I, you know, I love staying in shape and that, that might, this health thing has become a whole part of my life because of, you know, being sick. And, you know, I, I love cooking. I'm making these home cooked meals. So I'm like, man, all of a sudden this life is like shaping up for me. I'm super happy. And, and I just, and I realized I'm happy right now. I want to keep this lifestyle going and I just don't want to be a fucking guru. So I'm doing everything in my power to not be, I don't want to be your guru. Yeah. You know? So what are you doing on YouTube right now then?

1:01:12Like, is it vlog style? Like what is the move? So I started, this is, we can, we can dive deep on this, but I think that this is, you know, the goal initially with YouTube, let me restart the problem with my YouTube career, which has like 3000 subscribers and you know, just got started last month, I waited too long. I, my, my, in terms of like people, let's just say searching Mr. Ford aid or like having my peak exposure was probably during peak COVID. Okay. Because it was, that was when just, it was, I'm not, I'm not saying that I'm never going to have a spike like that again, but now it's more like you can see the slow grind versus it was nuclear.

1:01:51Yeah. I should have capitalized on it then. And I had every right. I, I just should have, could have, would have. And you know what? I try not to dwell on past mistakes. That was a major mistake that I've made in my, you know, in this short lived career. Now that I'm getting started, what is the purpose? The purpose is, you know, I had a good, good friend of mine, his mentor's name's Umar Ashraf. He has 500 ,000 subs on YouTube. He's been around the trading space for like 10 years. You look at the life cycle of somebody who's been in the trading space as a top educator and it's giving game away for free for 10 years.

1:02:24The lifespan of a creator is not very long. It's like that of a rapper or, you know, that has a one hit wonder or an NBA player. That's great. And then all of a sudden they blow their ACL out three years. Adios. So if that's the, if that's the, you know, the case and you have somebody that's been around for 10 years, I asked him, I said, what's the sauce? He goes, you have to think in 10 year increments. He goes, I wasn't worried back then about how much money I was making month over month. I knew that it was eventually going to come. He's making, you know, he's making seven figures a month. He makes money trading, his education, he has a trading floor, he has this and that, and his YouTube is now growing and growing and growing.

1:03:01And so when he told me that, I realized, man, I've been thinking month to month, day to day, week to week, and I'm afraid and I live in fear. I have a fear with money. I have a fear that it's like finite and that it's going away. And that, you know, God forbid I ever go back to making a couple thousand dollars a month again, or 20, you know, this is unrealistic numbers. It does drive you. But to some extent, though, it also leaves you playing the short game and not the long game. And so for me on YouTube, I think I started, the idea is there right now with basically out of eight videos that I shoot at a time.

1:03:37So I'm doing eight videos at a time. We film for three days. I write the scripts and then we just bang them out. Maybe like four to six of them will be on very niche Airbnb topics. Is Airbnb going to be around in 2024? How to find goldmine Airbnb properties, blah, blah, blah. so that I kind of start taking some shelf space in that online, whatever you call it, shelf, online shelf. Some of it, though, like the lifestyle stuff, I want to share too so people can get to know me a little bit more. And then on the opposite side of the token, you have these generalists. Iman Godzi is a great example.

1:04:13Sebastian George is a great example. Where they do have one or two videos where they kind of interweave this, like, you may not know you're being sold, but by the way, hey, I do SMMA, and here's my course, and this is how I got rich doing what I do. Well, it's like, no, motherfucker, you got rich because, you know, you got rich doing X, Y, and Z, but whatever, fair. Somewhere in between is where I'm stuck at right now because if I only continue to make niche, hyper niche content around Airbnb acting as a VSL funnel, essentially like an evergreen VSL funnel. So for those that are people that are listening to this and you're wondering what I'm talking about, you know, a VSL funnel essentially is like a video funnel where you watch a video and it encourages you to go somewhere else to like set up a sale um evergreen means that it's on it's somewhere forever and so that's the beauty of youtube is like the algorithm will show you a video from four years ago and so if i have a video that pops it gets two million views talking about is airbnb gonna crush it and it has a great call to action which is like hey book a call with my team well that thing is i never have to do like i don't have to make any more videos or anything like i just hit the jackpot so that's the beauty of youtube the problem is if you only make hyper niche videos then you will be grinding this really slow grind to like 100 ,000 subs and I don't want to do that I think that I have a lot more to give to the world and a lot more to share that's not just Airbnb stuff so I think with Airbnb as a search topic trending downward, less people are talking about it, less people believe in it I will probably go more towards like out of 8 videos, 2 to 3 very specific videos in Airbnb and the rest of them be more general broad scale so I can build up my personal brand and from my personal brand, nurture them on other places.

1:05:53That's how I'm thinking about it right now. Maybe you have better advice. I'll share where I screwed up with it. So my YouTube used to get, so my topics were mostly marketing and I would get like 100, 200, 300, 400 ,000 views. Like literally you can see it. If you go look at my popular videos, I didn't pay for any ads or anything. And I'm like, man, like I'm, I have way more wisdom than I did before. This is like maybe like six or seven years ago. and my biggest problem was I started talking about other stuff. So I'm like, I'm much more than a marketer. I'm going to talk about crypto. I'm going to talk about investing.

1:06:25I'm going to talk about health, whatever, right? But the problem is the algorithm only likes you to focus in a certain area. And now, like the last couple of years, some of my videos would get like 100, 200 views or so, right? But recently, I started doing these interviews again and this is where I talked about with Harmozi, Alex, about Warren Buffett talks about the circle of competency, right? But there's also a circle of competency when it comes to content. I've done like four or 500 of these interviews. Most people don't know that. Oh, really? Yeah. So like I'm pretty good at doing these and I enjoy having these conversations.

1:06:53And then like two hours, three hours, I can do it, right? And like I'm not in any penalty box. It's just like if the video is good, it's good. Exactly. Like the Hermosi videos are popping off. The Cody video came up yesterday. It's popping off. I'm like, okay, like what is my content box? I'm just going to focus on that and not try to deviate too much because the algorithm doesn't like that. Right. But I do, there is some examples of people that have done it well. I think that there is a, the guy that just sold Hi-Rose, what's his name? Alex Becker. Yeah. He's great. But his shit is all, it's all about making money.

1:07:25No, but he does, he does health now. He does like health stuff. Does he do health now? Yeah. Everything is about like this peptide and this jujitsu. Oh, I didn't know that. Yeah. And he's doing a new AI startup. So he went from, whatever Hyros was at marketing to tracking to crypto to now he's doing health stuff to now he's going to bounce to AI and he just follows the hot topic. You might be able to do that with volume. I don't know. I'm just saying when I saw that, not that I want to do that, but one thing that I have learned in this short-lived career of mine, I don't want to sound like an expert, but this is just what I'm learning.

1:08:01It's your experience. My experience is as a creator, you got to figure out what your two to three like core pillars are and um and and then pour into those and don't don't deviate from those yeah so for me as i kind of look back on the stuff that yes is it easy for me to get caught up sometimes being like a lifestyle creator just like hey here's my life yeah but it's not paying the fucking bills yeah so do i want to be a guy that people think is cool in a cool car we're driving doing cool stuff all day or is it like hey let me give you some sauce like let me give you some extra like wisdom and help you make some money.

1:08:33Oh, and then by the way, once in a while, you know, I, I, I'm trying to stay in shape. Oh, and by the way, um, you know, this, this is some of the stuff that I really enjoy talking, you know, talking about. If you can do like 50, 30, 20 on that, like 50 of the business, 30 on maybe like a personal fight, like for me. So it goes 50 % to 60 % Airbnb, um, 20 to 30%, like personal finance. And then the rest of it, just lifestyle. Yeah. And that's, you know what, so I think that will work. I'll give you a hack that Neil used to grow his YouTube to 1.1 million. And it's really not that much about subs, but he did get it to 1.1.

1:09:07It's because he kept hitting his email list and his email list has like five, no, sorry. It has a million people on it now. A couple of years ago, it was like 500 ,000. You have the power to drive, to make these viral videos. And sometimes you can choose to drive it to your emails if you want. That's how I can see you growing it. But you know, that's his playbook. So take what you want. Yeah, for sure. Yeah. I want to talk about health. And before I talk about health, actually, I mean, By the way, people that aren't watching this on YouTube right now, Blake said he was 105 pounds maybe six years ago or whatever.

1:09:38He's ripped now, just so everyone knows. So how do you think, what do you think the problem is with modern dating? Because look, you're very successful, right? You're in your mid-20s, good-looking dude, right? So what are your thoughts now? Total change, by the way. Yeah, yeah, yeah. Like modern dating. Well, I mean, so I was in a relationship for five years. Um, good relationship and a great relationship, a lot of great memories. Um, you know, she held me down when I didn't have anything and she believed in me when I didn't have anything. Like held you down as in like supported you, right? Supported me.

1:10:13Like I lived it, you know, like when I was building my first business, um, my parents were in the process of moving somewhere. Before I moved back in with them, I was my house. I got kicked out of my house because we couldn't pay rent anymore. We didn't have jobs. So I ended up staying with her parents, um, up in Santa Barbara. and you know like she just she was always there for me and supportive of right of my like entrepreneurial vision and and so i think when things stopped not working out for me was when i just became so enthralled with my business because i recognized that no matter how you spend i have no regrets about it you know and i've talked to her about this since then i recognized that i had this window of opportunity to to really make something of myself and i took it.

1:10:54But what that took for me was like literally 16, 18 hour days for like the first two years. That's it. I wasn't in great shape. I was, I was healthy in terms of food wise. I wasn't going to the gym. I literally, like somebody have to remind me to eat because I'm like, I'm racing my, I'm against the clock. Like my time was now I saw, I saw that I had this, this gift and the every, the stars aligned. So that was the focus. And then, so whenever we, you know, we wanted to hang out or she, she wanted to hang out more often than, than I did, I was not present. I wasn't a good boyfriend um you know i probably i started having like eyes for other people because i'm like not getting you know i'm just in this my own world now and i'm just like and you know i'd never one thing that i am happy about is i didn't let the money like change how i wasn't like oh i got money now i'm gonna go find something better the grass is greener um but i just it stopped kind of working out and unfortunately broke up since then i've been been single for a year i've dated kind of on and off um never really like done any of the apps or anything um i prefer to meet people and just like you know randomly yeah meet somebody hit it off and like oh let's go grab lunch or dinner i'm not great at dating so i'm probably you're an introvert right like i'm a well like extrovert introvert i don't really know what i am um i just i know that i'm not like great at like first dates or anything yeah so i'm probably not the best dating advice person but i mean what's been your experience.

1:12:17Well, I mean, I just think there's like this, the challenge is the paradox of choice now, because like before you would date someone and it's like, well, it's hard to find someone good. So you might, let's figure out how to make it work. And then now it's like any little tick that bothers you. You're just like, all right, well, I'm just going to go look for something on the next one. Yeah. I think that could be there too. Um, and plus you have like, I want to talk about the only fans creator economy. Like, what do you think about that too? but we can continue your thought. Go ahead. Yeah. I don't know.

1:12:48I'm probably not the best person to ask about dating advice. It's okay. Let me transition to health then. So on the health side, like, what are you obsessed with? Like, what are you doing to stay in shape? Because this guy, this guy posted what he's doing today and then your shirt was off. I was like, damn, man, this guy's super ripped. So what, what, what are you into? What do you do for your health and all that sure yeah um i try not to be an over optimizer two things i cannot fucking stand um in this online social world is people that over optimize and talk about it and brag about it and have these crazy strict schedules like to me the best schedule is one where the calendar's blank um and the second thing i don't like is all these like hyper masculine this whole like everybody that's dick riding the andrew tate wave just so that they can get clout and go sell whatever their coaching program they have like i can't wait until that's over yeah um for me it's it's all comes back to food and gut health so you know my gut gut health is i'll just give like a brief background of my of my health journey i was extremely sick right misdiagnosed with a lot of diseases it was always regurgitating food couldn't i was eating a lot couldn't hold weight down um had stomach issues bad just like yeah really bad stomach issues migraines weekly my whole life i had like maybe a weekly or bi-weekly migraine debilitating didn't know when they would happen, couldn't figure out why they would happen, did brain scans, nothing came back.

1:14:09Here's this drug, here's this drug, here's this drug. And this is multiple doctors misdiagnosed. Oh, this is Cedars-Sinai, this is Stanford, fucking everywhere. Everywhere. And nobody could figure out what's going wrong. My great aunt, who was like basically my aunt, she got stage four diagnosed with stage four breast cancer. She went to, and you know, I'm a Christian and, um, and you know, she went to a, uh, to go get her first round of chemotherapy done. She's sitting in the lobby, just me and you just like this. And somebody like kind of puts their hand on her and they're like, you know, God's telling me that you're not meant to be here right now.

1:14:44And that you need to go see this Dr. Nazami who's like in Newport beach. So she went to this doctor and he's like, yeah, if you do this chemotherapy, it's going to fucking kill you. You need to go like, you know, try this homeop, homeopathic. This stuff is not legal in the United States. You got to go to Mexico because the FDA and the blah, blah, blah. Um, you know, cause the, the whole game and I don't want to dive too much into it, but the whole game with the pharmacy system is that they can keep you sick, they can keep making money. And so keep you, you know, basically they find, you know, they make a diagnosis, they give you a drug, the drug covers one problem, but makes 10 other ones and they keep you going back and back for more.

1:15:20So that's how the big like pharma machine works. She went down there, did some high doses of vitamins, completely changed her diet, like dramatically changed her diet. And now it's been like, I don't even know, 10 years since she's been completely, you know, now she has, unfortunately, she has cancer again, but she was supposed to die that year. And now it's been 10 years and she was cancer-free most of the time. So that opened up myself and my family's eyes to natural medicine, healing your body with food, healing your body with, you know, these natural types of supplements and stuff like that.

1:15:49And, you know, I, first day that I walk into this naturopath doctor he's like has anybody ever told you you might have like celiac disease that's probably it's causing a lot of this but it's gluten i'm like what's gluten gluten however you say it and and what the fuck are you talking about yeah and so they do this test and he's like yeah man you have celiac you probably have um uh crohn's you know your brother looks like he has hashimoto's disease your dad definitely has it since it's hereditary and my whole family's like what so what do we do we'll start by changing your diet go down to this elimination diet and so i haven't I haven't had gluten like at all in six or seven years.

1:16:26I started putting on weight because my body could start digesting these nutrients. My gut health was all fucked up. I had Candida, I had all these different overgrowths, parasites, and so I just naturally started healing my body through food, through juices, through natural supplements. And now, you know, it's very simple. Like where I'm at, I eat the same food basically every day. So for breakfast, I'll do like either a ground beef or a turkey with like some avocado. For lunch, I'll do another, I'll do a pound of ground beef every single day for lunch. And for, you know, with some other stuff, I have this bowl that I call the Blake bowl that I make every day.

1:17:02And for dinner, I do a pound of steak or maybe like some chicken or some salmon and mainly steak though with a sweet potato. I do that every single day. I enjoy eating that way. It makes, it removes the decision fatigue for me. And you're cooking it. I'm cooking it. Yeah. Yeah. I mean, I could have a chef. I've like thought about it, but I'm eating the same shit every day. So I enjoy cooking is one of those things where when you're broke, it's a chore. And when you have money, it's a, if you enjoy it, it's, you know, I put on some music and I, it's therapeutic a little bit. And then, yeah, my, I just take a couple of supplements.

1:17:33The biggest one, I started taking this peptide called BPC-157, which really started healing my stomach lining and my gut. And just very basic magnesium, some salts in the morning, stuff like that. And getting some sunlight. I try and get sunlight every day. That's it. And workout. Stay consistent with the workouts. Yeah, it doesn't need to be overcomplicated. In fact, it should be very, very simple. It should be, in my opinion, a whole food diet, getting some sun, and really trying to get sleep is one of the biggest things. I don't have an alarm. No alarms. That's one of my number one rules. Blacked out my shades.

1:18:14Sleep way better. You have blacked out shades? I wear this silk sleep mask. There you go. That's murdered out. Blacked out shades, eight hours of, I try and get seven to eight hours of sleep, whatever my body tells me. And then I wake up, I try and wait until I have that energy going of like, man, let's go fucking crush the day. And then once that's there, I roll. Honestly, we have the same thing. And honestly, we don't brag about it. This is just how it works. Good diet, good sleep, train every now and then, and that's it. I did want to share something. So this is like, I was like the reverse view because my mom, unfortunately, has cancer, right?

1:18:49Oh, I'm sorry to hear that. Thank you. So, you know, for her, I actually found something that was more, what do you call it, homeopathic, right? There's, like, someone that cured my friends, like, stage 4 breast cancer. And same thing, vitamins and all that. I was like, oh, this sounds natural. This is great. The problem is they were proposing all these natural treatments, and then we had a couple doctors look at it. It's like, well, this is not enough. And then my mom started to feel the cancer, like, spreading, right? So then what happened was we put her on chemo. And she's been able to – a lot of people can't tolerate chemo.

1:19:23But the chemo has been holding it back. That's amazing. But it's like I do want to get her back on the natural stuff. So it just depends on timing. Neither of us are recommending anything. We're just sharing our experiences. We're not doctors or anything. And then I think you had something else that you brought up right after, but then I forgot what it was. But anyway, those are experience shares around. Yeah, total experience shares. I don't want anybody to misconstrue like me giving advice I'm just this is what happened to my aunt that's what kickstarted what I know now oh the gluten thing finish your thought first just basically like when you start learning about what fuels cancer it's sugar a lot of different things so I think that at the very least a lot of people that unfortunately do again I'm not an expert on this just from my experience I've had a lot of people in my life die from cancer you know they went on the chemotherapy or they did the radiation both of which doctors get kicks backs for recommending oh and by the way if they don't recommend it then they can get their license revoked yeah um you know secondly you know to that point these people don't change their diets diet is literally everything it is it is everything it is the fuel for your body it doesn't matter how it tastes how it looks or how good it is if you can't give up the diet coke which is just this not this nasty like fake sugar in your body that's just fueling this cancer you know it's it's a very touchy subject, but it is just, it is what it is.

1:20:46Like, I think that needs to be taken into more consideration. I'm on this big preventative healthcare thing now, because like, A, I'm kicking myself because like, you know, didn't get my mom on it soon enough. But like, did you meet Jacob at my event? I did. Ever spend life? Yeah. It's like, that is like a good example of like, you know, getting the scans ahead of time, the plaque for the heart attacks and all that. Like, again, none of us are doctors, but like, we do, you do enough research and you'll figure out, hey, like a lot of stuff is - I just want to stay alive, man. You know, there's a good a vol quote that's like um you know rich man wants a million things and a sick person only wants one one thing yep yep um okay so you talked about being bullish on a creator economy so let's go to only fans creator economy what's your take on that congrats congrats to the guy that started only fans you know i the two two businesses that like i have a really hard time um justifying just due to my like faith background yeah would be like the porn industry yeah um you know not to say that I'm perfect and never watched porn, but like, but you know, I, I just, I personally, I think it's a genius idea.

1:21:47If you, if you, if it doesn't tug at your heartstrings, like that, what, you know, this is the business that you're in and fuck it all power to you. And that's a great business model. Um, I don't know how, I mean, I definitely COVID spiked it and made it go crazy. How long is it going to last? I don't know. I guess just as long as the like creators, the right creators on the platform, I think that if they probably looked into, and I don't even know how you would go about doing getting acquiring people to do it but like you know just imagine if their business was kind of failing and they bring on like a kim kardashian yeah for both of them to make you know crazy amount of money and stay relevant stay popular in the same way that like the team at kick did aiden ross and you know some of those other people yeah i just wanted to bring it up because it's like we're talking about the creative economy and i realize i've never brought up the only fans creative economy but like my take on it is we talked about alex giving away a lot of goodwill.

1:22:40I think if you do OF, congrats to you if you're making, you know, 50, 100 grand plus a month. I know some people that do. And I think the problem is you give up your goodwill as the creator, right? Maybe your goodwill, though, is like inside of there, like sending people free nudes, you know? Truthfully, that's probably how the business works of like, it is just a different type of like moral compass and like different type of business model. But at the end of the day, too, one thing that's what I find to be extremely interesting about it is you had people i didn't think we're gonna talk about this today but it's funny uh you know beforehand you know have you ever heard about like some of these prices that some of the big porn stars are being making you know uh per shoot do share oh i mean it's like just low thousands yeah for a shoot okay and they're doing a shitload of them yeah yeah throughout the year to stay relevant yeah and then only the top creators you know the top porn stars are making xyz money and then the really smart guys you know because i've seen some like tiktok people breaking down the businesses.

1:23:37So I'm no porn expert, but, um, you know, I'm all like, I got a bug in my ear. Tell me all the porn stats, but, uh, you know, some of the guys that are guys and gals that like owned their own website or something that was, if you had enough clout and all the stars aligned and you had a website and you had your own subscriptions, you could bypass the browsers or the whatever, then you can make a lot of money. Now you can do less, like way more like strip tease, right? Like really not showing yourself as much and selling way more because people think that they're having this personal interaction when really it's just - Oh, there's the agencies.

1:24:10It's a virtual assistant from India saying like, they want to see your junk. Yeah. You know, and you're just like, oh my God. And so, you know, some Indian dude has seen your junk. So it's like - Man. Okay. Well, look, let me, let me ask you this. Let's, we'll come out of the OnlyFans creator economy. So for you, I think I'm one of the, this will be the last topic, but you're on a podcast and then one of the topics that was brought, I don't know if you or the host brought it up, but it was this concept of the 50-50 rule. Do you want to explain that? Do you remember what you guys were talking about?

1:24:41The 50-50 rule. Here, I'll recap. So I'm basically asking how you're allocating your profits. So basically, Oh, like the money that comes in? Yeah, so like 50%, I think one's like 50 % is like, oh, you should just spend it on, you should invest in your next, for your next 50 years. The other 50 % of your income, you should invest for like the next like 50 days or whatever. Yeah. And go have a blast. Yeah, no, I agree. Again, for me, it all comes back to living a balanced lifestyle. And a balanced lifestyle to me looks like, you know, going on these trips and doing fun things. And it doesn't always have to be expensive.

1:25:16Very truthfully, and I had a post like this the other day where I said, you know, if I can wake up in the morning, go to the gym early, do some deep work, like deep work where you feel like satisfied doing it. Cause I enjoy actually, I enjoy working. If I can go to the gym, do that, eat a home cooked meal and maybe jump in the ocean. That is a perfect day for me. Everything else after that. And so that was all basically free, except for my membership to the thing and$8 for a pound of ground beef. So now past that, now there are some other things that make life a little bit more fun. If you can go take the jet skis out or a boat out for the day and it costs you a couple hundred dollars, well, you know,$1 ,000 or whatever, fuck it, go do it.

1:25:58You know, life is extremely short, and I feel so blessed to be in the position that I'm in and also to have been through what I've been through, seeing people in my life pass away or get really sick and certain things like that. and not, I don't feel blessed that that's happened to them, but blessed that it's, it's opened my eyes to realizing how limited our time on this earth is and like, what kind of impact and how I want to live. My dad, it during, you know, this is 2021, everything's going a thousand miles an hour. It's, it's basically the Blake show in my house because I'm in this tiny little house with my parents.

1:26:34They're trying to kind of help me. They're still doing their jobs. I'm fucking going 90 miles an hour. They're like, money's coming in. Like when that money starts coming in and and you've never seen it before, it's stupid. Because you're like, at some point it becomes numbers on a screen, it's numbing. You're like, all right, another big month. Like, fuck, what do we do? You know, my dad, I get this call from my dad who never, you know when you get a call from your parents or from a friend and you know something's wrong? I was at my ex-girlfriend's house at the time, and I answered the phone, hello?

1:27:07Hey, bud, I need you to come home. is everything okay we'll talk about it when you get home fuck dude somebody has cancer or somebody died or a dog died or something's not good and i show up and my dad is the healthiest guy i know i mean i've maybe seen him drink two beers in his life he eats extremely clean crossfit and in gym his whole life no steroids no nothing and is in the best shape of anybody that i know like the prime example of health and he's and he's 49 50 he goes hey i went to go just do an annual checkup. They went over my heart. Doctor says, I have what's called a, um, a widow maker.

1:27:45And I'd heard of widow makers. I had friends, parents die from widow makers before. There's a reason why they call it that. Cause you, one day you wake up and the person next to you is dead, you know, unfortunately. And so they said, we need to have an emergency, you know, open heart surgery. And, and so that was the first time when he said that, you know, so, and so he's, he's good now. He had the open heart surgery, not to like, we're going to be on the cliffhanger. And he's been great. You know, there's some little caveats and things that are not as good and some that are way better. But in general, he's healthy and he's doing well.

1:28:18For that week leading up to it, nothing else mattered, okay? All this money that I'd been making, all this stress that I'd had about these things that don't fucking matter that I don't even remember now. You know what I remember from that week was thinking for the first time about, you know, in a very long time since before when I was sick, the first time I had to deal with the idea of mortality is when somebody told me that I was going to die when I was 30. The second time I had to deal with it again, and I didn't want to deal with it, was when they said that my dad could not wake up from the surgery.

1:28:48I was afraid to Google the rate of whatever. I was afraid that he would die in between then. You know, we're talking about wills. We're talking about, like, these crazy fucking things. like somebody not being here on earth anymore. And when he got out of that surgery, before they were really on me about like being a tight ass with my money, because they've never had money before. I've never had, we've never had money as a family. The Rocha family lineage is, is a family that's made not much money ever. And it's no disrespect to them. They give me the life that, you know, the best life that they could.

1:29:20But at the end of the day, he goes, Hey, look, you know there's that there's that quote out there that he quoted where you know when somebody's on their deathbed the the first thing that they think about is you know their family and the second thing they think about is a list of regrets he's like he goes i can tell you blake you don't want to live a life of regret go on that trip that you want to do take your friends to that concert that you know it's a little bit expensive that that it's an experience of a lifetime work your fucking ass off, you know, work for the fruits of your labor and then enjoy them.

1:29:51And that doesn't mean going out and going on a bender and doing blow and this, and this crazy stuff that, you know, people blow out of proportion. It means do what makes you happy, you know, do what makes you excited and don't live in the past, try and stay in the present. Uh, and, and, you know, yeah, I'm kind of rambling a little bit, but that was, that, that was the, you know, the biggest lesson from any of this health stuff and, and really just from, from life in general. That's all. So thank for sharing that i think it's a good place to wrap but and so would you say then 50 of that that take-home money is going to experiences like sorry sorry that i got away from that no you're good you're good yeah so i i wouldn't say that i would say the way more so the way that it's structured is 50 of my money that i get goes immediate like it is set aside for investments it becomes a little bit trickier at the position where i'm at you know where you're probably way higher but you have to have emergency funds that are big yeah there's if if stuff goes wrong my expenses of cost of living and blah blah blah i try and keep it very low but you know can i keep a business going for 12 months can i you know my my parents are retired and i'm paying them yearly do i have enough to pay them and all these things start to come into place but in general i'm i'm on wealth like uh like i'm on the attack right now accumulation i i go broke three to four times a year and people people don't they're like what you go broke i thought you were making millions of dollars a year in a year if i were to make eight million dollars probably i would get to two million liquid spend it all two million million liquid spend it all two million liquid spend it all my monthly expenses it probably cost me ten to twelve thousand dollars a month to live that's just with house and with food and all that maybe a little bit of travel the rest i spend on buying properties to mitigate my taxes and to give me more cash flow yeah i'm aggressively buying Bitcoin right now, anything under 20 ,000, I'm trying to, my goal is to have a hundred coins.

1:31:39And, and I'm just trying to continue to play the long game. Cause I, I don't need more. I don't need any more right now. So if I don't need more and I do have these goals of like this house that I really want, I have this idea of this house in Hawaii that I really fucking want. That house is $7 million. I want to be able to buy that thing cash. It's going to be$10 million by the time I can buy it. I need to be able to buy it cash. How am I going to do that? Bitcoin. You know, that's what I see. And so, you know, not, not investment advice. And this is just what I do, but I really do believe that if you're getting started with, you know, you're younger and you're trying to, you want to get somewhere in life, then you need to invest, like start thinking 40, 50 % of your paycheck or the money that's coming in into long-term plays.

1:32:16I love it. That's a great place. And so Blake, where's the best place for people to find you online? Well, I would usually say Instagram at Mr. 4 to 8, but now I'm going to say YouTube. Go subscribe to me on YouTube at Mr. 4 to 8, or just type in Blake Rocha, R-O-C-H-A, and you will see my YouTube there. appreciate you having me on the show yeah thanks so much man thanks eric