What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads

0:28You know, it's funny. wherever it is. No one is going to let... I don't know how much TikTok US is worth. Do you actually know how much it's worth? TikTok US worth.

0:43They say this article I'm seeing on Google according to Channel News Asia, and I don't even know how... We should ask the guy that lives in my building. Former US CEO of TikTok. There you go. They're saying it's worth$16 billion. Maybe Daddy's on a phone call. but daddy's on a phone call baby daddy's on a phone call baby so

1:10okay

1:14this is the beauty of having kids she came in to tell me that you know her brother slapped her head which she instigates a lot but I love them both to death and broke her puzzle nice Beauty of having kids. But either way, this article is saying that TikTok is worth roughly$16 billion. I think it's probably worth way more than$16 billion. I could be wrong on this. U.S. TikTok. Yes, U.S. TikTok. That seems quite low. And what I believe is going to end up happening is everyone is – majority of these entrepreneurs are capitalists. They're not going to let$16 billion or$30 or$10. Dude, I'm seeing$100 billion on my screen.

1:53I believe$100 is more accurate than$16. I do not see Tupac US selling for 16. I don't know what the number is, but I actually believe it is closer to 100 than it is to 16. And no one's going to let it go to zero. So what's going to end up happening is ByteDance is going to get a ton of money. They're going to end up having to let it go. They have no choice. It is what it is, but they're not going to take a zero. People are going to buy this out. Influencers will still have their platform, and marketers will still have a platform to go buy ads on. There's a former senator, actually, I forgot his name, that's trying to put together a group of investors to go buy it.

2:29So here's what it says. North of$100 billion. This is from – what's that? Steve Munchen. Yeah, yeah, yeah. Steve Munchen, you're right. So$100 billion is the valuation according to Wedbush analyst Dan Ives. And then another analyst at CFRA Research, Angelo Zino, has said that it could be valued north of$60 billion. So let's just call it$60 to$100 billion or so. No matter what, look, I think a deal will be done if they have to divest. The other thing too is if – let's say TikTok disappears, which I don't think it will, but let's say it disappears. the attention has to go somewhere and you know marketers will adapt at the end of the day and you know these other big platforms are going to benefit from it but um you know you'll adapt or else like you know you die dude you hit the nail on the head we neither eric i think tiktok's going to go away we think it'll just be owned by someone else but if it does go away that usage is going to shipped to Instagram, YouTube, Facebook.

3:32I know Instagram and Facebook are the same company, Snap, et cetera. And then on the flip side, there'll be more inventory for advertisers to buy. It really is that simple. This message is brought to you by Leveling Up Founders. And Leveling Up Founders is an invite-only event for founders. It happens once a year, usually during August. And past attendees include people such as Ali Abdaal, Cody Sanchez, Neil Patel, Vanessa allow and the list goes on and on. And ultimately it comes down to the quality of the group with the people. We tried to keep the group high caliber. That's why it's invite only.

4:05So if you are a founder at the top of your game, you can go to levelingup.com slash founders to learn more about it. And then you can apply and we'll see you on the other side. By the way, Neil and I have an agency owners group called the agency owners association. All you have to do, just go to marketingschool.io slash agency. Once again, it's marketingschool.io slash agency to learn more. And now back to the show. Do you want to know, by the way, so obviously there's a big Google update recently and it really torched a lot of AI websites, but who do you, which, if you had to guess, there's one company that tremendously benefited from this update.

4:42What company would you say that is? I don't know. It's an ironic answer. I'll give you a hint. Go for it. Well, if you had to guess, if I say it's an ironic answer, who do you think it would be? Random guess. I don't know. I would have said Wikipedia, but I don't think it would. No, no, no, no. Google. Google. Google. So Google benefited from Google's update. Check this out. So this guy, Keywordian, Ian, says this. Check this out. So on the screen, it says, this is google.com slash travel slash hotel. So this is their hotel section. Oh, look, all of a sudden this update happens. They move up and to the right.

5:21How is this happening? The organic traffic, according to Ahrefs, this is probably not as accurate, but monthly, let's say it's 499K. But it also shows that basically the traffic jumped by about 40 % or so or 50%. And so it's like – This is just organic traffic though. This is not total traffic, correct? This is just organic traffic for this section, the travel hotel section on Google.com. Yeah. No, dude, it's so funny. It's like if you're Google or YouTube, you think they're going to hit their own sites with penalties or decrease in traffic. I doubt that. No. And, like, again, show me the incentive and I'll show you the outcome.

5:57Like, of course they're going to favor themselves, right? It's like they're just like Apple is going to charge a 30 % tax to, like, put apps on their app store. Like, of course they're going to do that. And then, like, people are going to complain. It's so unfair, blah, blah, blah. But, like, at the end of the day, this is kind of how business works. Yep. All right, Neil, here, let's talk about politics a little bit. So did you know that Bernie Sanders just put forth a four-day workweek? No, I did not see that. I saw an article, though, about a 35-hour workweek. I don't know if that's the same thing.

6:27Well, it's kind of – I mean, but 32 hours would be four days. So basically Bernie Sanders pushes Bill to establish a four-day workweek. So there have been studies, right, in Europe where it's been super successful. And then this tweet is actually from Aaron Levy, the founder of Box. So he says, imagine wanting to destroy America's competitiveness this much. And so I think this is interesting because this is a way for Bernie Sanders to get more headlines to market himself. And then there's also going to be a tug of war here, right? Because all people that are working for companies are going to be like, yeah, four-day work week, right?

6:59And then anybody that runs a company is going to be like, what is this, right? so um i think it's it's an interesting play from bernie and this is how a lot of politicians will play because they're trying to play to your interests at the end of the day to try to more votes dude well also some of these politicians maybe they get maybe they don't maybe they don't care but at the end of the day businesses are going to adapt and what i mean by this is if people want to work four days and they're doing 80 if they're still doing their whole job you know plus more and no one's going to care. But let's say they start doing 80%.

7:35Cool. Imagine people getting paid 80 % of what they're getting paid. They're going to be upset. And then businesses will just hire other people to do the remaining 20 % that they're not doing. Because a business doesn't just magically make more money from this. It'll end up crushing a lot of them. With most companies, their biggest expense is payroll expenses. It's labor. Look, at the end of the day, the phrase I keep using, and this is from this guy, Thomas Sowell. I have to have one of his books over here. Thomas Sowell, or African American economist, which is funny because the title of the book is Social Justice Fallacies.

8:09So anyway, Thomas Sowell likes to say that there are no tradeoffs, only solutions. And so if you are going to ask for less working hours, what's going to happen is there's going to be tradeoffs. That means probably people – either people cut their payroll to 80 % or you get paid 20 % less, right? And so, you know, there's a lot of angles here. We can talk about the actual problem itself, but I just think it's interesting that, you know, Elizabeth Warren would be like, oh, no crypto, ban crypto, right? You know, and then, you know, Bernie, you know, stands on this four-day workweek stuff. I think it's at the end of the day, if you want to stand out, whatever campaign that you're running, you have to think about something that can hook people in.

8:48And this is certainly something that has the potential to hook people in. This is why a lot of people like Bernie Sanders. You know what I think they need to do politically? And I don't know if anyone's ever proposed this. They should, A, put a term limit on some of these, on all these politicians, whether they're good or bad. And B, they should have some sort of age limit. I'm not saying that you're not smart or successful if you're older. There's a lot of people who are older than me that know much more than me. But what's happening is some of these people aren't taking the time and don't understand technology or what's happening in the world.

9:21and they're just making assumptions like do you remember back in the day when mark zuckerberg got called up to the senate and they were talking about like facebook and all this stuff and like knowing what you do and he's like what do you what do you guys do yeah and he's just like he's like senator that's not how facebook works if you're well no no he's like senator we run ads yes but this is like they didn't even know half the stuff about facebook and how it works and it's like oh cool we're paying these elected politicians and uh oh by the way they're doing this meeting and they didn't take the time to actually have someone log into their facebook account and check how it works yeah look i mean look we're in an election year right i know not not everybody listening is in the united states but i but i think this is a year where like it's going to be the most amount of kind of uh change happening like everyone's voting around the world Right.

10:14You know, everyone has their incentives at the end of the day. But again, like what is the Charlie Munger phrase? And Charlie Munger, I think, is over here. The phrase from Charlie Munger is show me the incentive and I'll show you the outcome. Right. You can't give absolute power because absolute power corrupts. If you've ever built a website, you know how tough it can be to keep a strong design while ensuring site performance is fast. That's where Framer comes in, and it totally changes the game. Framer is the design-first, no-code website builder that lets anyone ship a production-ready site in minutes.

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12:25Sign up for your$1 per month trial and start selling today at shopify.com slash marketing school. Go to shopify.com slash marketing school, shopify.com slash marketing school. Now look, speaking about social justice, I actually have this tweet over here that I want to share. And I'm actually glad I can share my screen today. Check this out. Check this out, Neil. So here, I'm just going to click on this. Can you explain what you're seeing on the screen? Okay, so I'm seeing a commercial, or it's an NCAP at a supermarket. It has a lot of Advil in there. And the text reads, a recent study Advil found, three in four black people suffering from pain believe there is a bias in how pain is treated.

13:11And then it goes underneath and says, pain equity occurs when everyone can reach their full health potential. Then the next NCAP reads, we can commit to inspire change by, is it say elevating? Elevating stories. And providing education. My eyes aren't good. Read the last one for me. Together, we will address pain bias at the source. And then you can see on the right side below each Advil box, it says the Advil Pain Equity Project. Believe pain. And so this is when things get taken a little too far. when we talk about go ahead go ahead neil you look like you want to say something dude if you know i'm indian i'm not black if i was black i would be pissed about this in general i'm like irritated about this it's just like they're using someone's race to try to better yeah you're taking advantage it's basically people are trying to take event like these companies are trying to take advantage of woke ideology right and and they're trying to like rile people up.

14:12This pain stuff has nothing to do with race. We all feel pain, dude. What are you talking about? And it's like, what's going to happen is once people start to call this out, they're like, oh my God, it's because everyone was pushing this woke ideology on corporate corporations and we had to abide by that. So then they'll just blame it right back on other people. But they're just trying to use this to garner a profit and it's going to backfire on them. yeah and i feel like it's putting down a race and just using it to their advantage that's not cool yeah you're taking advantage of a race or perceived systemic racism which i'm not saying there isn't racism but you're taking advantage of that to try to make a profit like that's disgusting right so i totally agree i don't know who's doing these marketing campaigns but i want to fire that person well cool that's it for today's episode make sure you go to marketingschool.io slash agency to meet up with Eric and I at our next event.

15:10Goodbye.