What Eric Learned From All In Summit

0:00All right. So we're going to talk about what I learned from the All In Summit that happened recently. So Neil, I'm going to flip it to you just because we can work off your curiosity. so yeah so i'm curious on one what do they talk about from the all-in summit because i wasn't there uh two what were most attendees looking to get like you know if you go to inbound or you listen to this podcast you know it's going to be about marketing so what are they really discussing but those are the two main questions and three i know the ticket prices were really expensive was the networking amazing yeah okay so i'll start with the networking piece so basically 1800 people attended and a thousand people paid$7 ,500 for the VIP ticket.

0:42So that's already seven and a half million dollars. And then you have the rest of the people that paid anywhere from like a couple hundred dollars to$1 ,500 or so from, from my understanding. And cause there's like students and things like that. Right. And so, because they hosted at the UCLA campus and that's one thing I want to share with everyone from my understanding, if you host an event at a university is potentially a lot cheaper than hosting at a nice hotel. And so we might, by the way, hit me on Twitter if you're interested in this, but Neil and I are considering potentially doing a marketing school live event, maybe at like a USC or UCLA or something like that.

1:16And hit me up if that's something that you're interested in, because I think it's now that we're both back in LA, it's something that's worth doing. And plus we have a cool team that can handle it. Shout out to Evolve Events Group. So that's the first piece, right? That's the total amount of people that attended and also on the networking to answer your question on networking it was a really high quality group of people so for example i saw um my buddy jock who i hadn't seen in a while right and i saw this other um he's he's doing like a handful of things he has like a couple businesses and mark manson the author of the subtle art of not giving a f and um he wrote will smith's book and so we the three of us actually went on like a mandate It was at the Santa Monica Pier.

1:57And we got on a Ferris wheel and we went around and around and around. We got on a roller coaster afterwards as well. So it was very romantic, right? But the networking was good because I got to hang out with a lot of people, like old friends. And I met some new friends as well. People that have, you know, I met a guy. He has like a business that does 15, 20 million dollars a year. And he's just been doing it for a while. And a lot of these people are really humble. and so I would say the quality of the people is pretty high but I think you get a it's an interesting mix of people because I was talking to a friend about it and the interesting thing is like when you go to like you know let's say you go to a trafficking conversion summit right like you know it's all marketers if you go to affiliate world like it's all affiliate marketers right this event is just really all people that are interested in tech and so it's a it's a very wide group of people you have entrepreneurs you have investors you have people that work at tech companies, right?

2:51So you kind of don't know what you're going to get, but that's maybe what makes it cool. Now, in terms of the topics, I will say you should definitely check out the Bill Gurley talk on YouTube when they release it. Bill Gurley by far, so he's with Benchmark and he's like a well-known investor. And he was just talking about how regulation is really for the incumbents, right? But he made it a really entertaining talk. Elon Musk dialed in, but he dialed in from a private jet so he did a zoom call from his private jet on starlink and it was pretty cool mr b spoke um toby from shopify spoke as well and um you know brian armstrong from coinbase and everyone's just kind of talking about how like it's important to stay disciplined and focused right now and that's kind of just been the the general theme and they had really interesting parties each night the first night was like double seven everyone had to wear like tuxedos or like you know dresses and all that second night was like a barbie themed event and third night was It's a cyberpunk thing.

3:46So I'll pause for a second to let you follow up with any other questions. So if you had to give me your five biggest takeaways from the event, what would they be? Man, that's a lot. So my first takeaway would be, one, if you're thinking about hosting an event, maybe look at a university because it might be significantly cheaper. Second one is on the Bill Gurley piece. It's like, well, if you look at when you look at like open AI, right, they're like, yeah, you know, AI should be regulated. It's really what's happening is like potentially Sam Altman might be pulling the ladder up as he climbs the ladder, right?

4:18So regulation kind of protects him. It really protects the incumbents, right? So that's the second thing that I kind of mentioned. The third thing that I learned was that if you're going to do VIP, you should really just make it a VIP thing. So really these are learnings because I do events, right? right um vip should really just be for like i don't know maybe 10 of people 20 of people or so and it should feel like a vip experience and i think that's where they kind of missed the mark so that would be the third thing so instead of just if you're going to do a vip thing for 7500 a dinner shouldn't just be you get let in like an hour early and you can eat like the you can eat like the the taco trucks or whatever right it should be like a sit-down dinner where you're meeting interesting people so the dinner wasn't like sit down it was like taco trucks and stuff Correct.

5:06And it's just, there's, it wasn't, it, the networking wasn't, um, wasn't, it wasn't intentional. The fourth thing is there's an app that they had called iConnections. And it's, I think it's a really great event app. There's just a lot of stuff that you can do in it. You can message people, you can scan each other's badges and things like that. So I, I found a new app that, that, that's interesting. Um, and let me think about this. The fifth one would be, I'm trying to go through all the speakers. What's one, this thing that you ended up getting as a fifth one what was the what was the biggest business takeaway big is that people can apply right the regulation one it's great but most people aren't okay so so ray dalio had a talk um so ray dalio i think was the first interview that they did and so for him he still thinks he shared a new video on principles that he has i recommend you all go check it out and basically talking about how like you know there's always a changing new new world order and all that and he does believe a recession is still very imminent.

6:02And that was kind of the theme. Like most people believe that a recession is coming. Like you have all these smart people on stage. It doesn't matter if it's Bill Gurley, Ray Dalio, Vinod Khosla, whatever. People think like, you know, rough seas are ahead. And so he's - It's more rough than we're in right now or - Yeah. So they don't think we're in the rough seas yet. They think we're in the rough seas, but it's going to get rougher. Yeah. Got it. So, you know, prepare. So they're all saying it's going to get much harder than it is right now. That's the sentiment. I got it. Yeah. That's interesting.

6:36Yep. So look, you know, that's, those are the takeaways I had. I think, you know, the way they handled the event for the most part was really good. You know what I would say to like Jason Calacanis, he was around like before the first talk started, he started going around saying, who wants a selfie? Who wants a selfie? He's hyping everyone up. And I think like if you're going to host the event, like him out of all four of the besties, he was out there like talking to everyone and he wasn't acting like he was better than anyone. He was just like having a good time. and um you know i thought that was that there's no takeaway there i just thought that was um that was really nice that's cool yeah that's nice all right so that is it for today um you know all in summit didn't pay me to say this but you know it's a great podcast great event overall and um i think that one final thing i'll add in is like it a lot of the attendees were very much speaker caliber people like a mark manson and very influential people in the crowd and um i think that says a lot when you host an event.

7:29So that is it for today. Please don't forget to rate, view, subscribe, and we'll see you tomorrow.