In short
Podcast Episode Summary: Marketing School - Episode #2861
Episode Title
What You Need to Know About X's FREE Social Trend Tool
Hosts
- Neil Patel
- Eric Siu
Episode Overview In this episode, Neil and Eric introduce two valuable free tools that can significantly enhance content strategy for marketers: X's *Radar* and TikTok's *Creator Insight Tool*. These tools are designed to help marketers track social trends and identify high-demand content topics.
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Key Tools Discussed
- X's Radar
- Description: A real-time social listening tool for tracking trends on X (formerly Twitter).
- Functionality:
- Allows users to input any term (e.g., "Bitcoin") to see:
- Top posts using that term.
- Latest posts on the topic.
- Trends showing what is gaining or losing traction.
- Accessibility: Free to use, easily accessible on desktop.
- TikTok's Creator Insight Tool
- Description: A tool for discovering content opportunities based on user search behavior.
- Highlights:
- Identifies high-demand, low-supply topics.
- Shows trending questions across various industries.
- Tracks search growth over a 14-day period, similar to Google Trends.
- Example Use Case:
- A search on "email management" might reveal popular queries like "how to clear 10K emails" and "best way to organize work inbox," indicating high search volume but limited solutions available online.
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Discussion Points
- Importance of Staying Ahead: Both tools are crucial for marketers looking to stay ahead of social trends and improve their content strategies.
- Integration of Tools: Using *Radar* alongside TikTok's insights can help in generating content ideas and understanding audience needs.
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Conclusion
- Neil and Eric emphasize the value of these tools for marketers seeking to enhance their content strategies. They encourage listeners to utilize *Radar* and TikTok's *Creator Insight Tool* for insightful market research and content creation.
Call to Action
- Listeners are encouraged to visit [marketing school](https://www.marketingschool.io) for more resources and to look into joining the Agency Owners Association for further business development support.
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Episode Metadata
- Time-Stamped Notes:
- (00:00) - Introduction to New Tools and Trends.
- (02:52) - Exploring TikTok's Creator Insights.
- (03:54) - Closing remarks and encouragement to rate, review, and subscribe.
Additional Resources
- Contact:
- Follow Neil Patel on X: [@neilpatel](https://twitter.com/neilpatel)
- Follow Eric Siu on X: [@ericosiu](https://twitter.com/ericosiu)
- Find more content:
- Eric’s YouTube: Leveling UP YT
- Neil’s YouTube: Neil Patel YT
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This episode provides practical insights into leveraging free digital marketing tools that can help enhance content strategies and keep marketers informed of emerging trends.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Did you see X's new social listing product that's available for free? No. Okay. It's called Radar.
0:19So Radar allows you to, you can type in any term. So you type in Bitcoin, for example, right? And I'll show you the top post using that term and the latest post using that term. It's available for free. You can see what's trending upwards and downwards and it's free to use. So like, why wouldn't you use it? And what's the URL for just like radar dot because I'm on an iPad as well. Just type in like x radar or something. But I know on desktop when I open this, like radar shows up over here for quick access. So, yeah. Got it. Dude, it's funny. I'm loading up Twitter right now or X because I was looking for radar.
0:52I don't know about your screen, but X has turned into a platform that really wants to push videos. Oh, yeah. Before it was like text, text, text. Now it's like they're really pushing hard. There's some good videos there. I've seen some good stuff. By the way, mine just shows at the top. This is not what I follow. It's for you. I haven't logged into X in a while other than to post my own content. A woman pepper sprayed her Uber driver for praying. For praying? Yeah. I don't know about that. It sounds like your X is not that refined. No. But again, I don't log into X often. My following is very refined.
1:28My for you is not. The other problem that hurts when it comes to X is, let's say I'm flying. You travel a lot too. So I create some of my posts in advance and I'll send it to my team. And then they'll go and post them and they'll log in. So then sometimes they don't log out and they start browsing. So then it affects what I end up seeing. Yeah, that makes sense. For example, one of the people on my team in the past, Fabian, he used to always look at car stuff. So I knew when I logged into Instagram and I saw car stuff and not, I'm not talking about just like a Ferrari or Lumbia. I'm talking about like people souping up their cars and street racing and things like that, which is what he was into.
2:07I would see tons of that. And I'm like, oh, Fabian must still be logged into my account. All right. So I wanted to take a second to tell you about the Agency Owners Association. So this is a agency peer group ran by my podcast co-host Neil Patel and myself, Eric Su. And these were nine and eight figure agency owners respectively. And what I will say is at the end of the day, you want to learn from people that have been there done that If you want to grow your agency to seven figures eight figures and beyond this is the group for you And we bring in other agency owners to speak as well And it's a great peer group where you can help each other out and you're going to learn how to acquire more clients You're going to learn how to take yourself out of the day-to-day and to build the business of your dreams And the cool thing till november 30th We are holding a special price and you can apply at marketing school the aisle slash agency and the great thing about it as well If you try to get into the group, there's a seven-day free trial, right?
2:54So once November 30th hits, we're going to increase the price by$200 per month. So right now, you're getting it at the lowest price possible. So go to marketingschool.io slash agency to learn more, and we'll see you inside. By the way, we talked about xRadar, but TikTok's creator insight tool is also an underrated market research goldmine. So this post is from Greg Eisenberg. So basically, TikTok's creator tool does, it shows you what people are desperately searching for. it highlights topics with high demand but low supply. It reveals trending questions in every industry. And number four, it tracks search growth over a 14-day period.
3:28So it shows you, it's like a little exploding topics. It shows you kind of what's trending, like maybe like a little Google Trends, for example. So he searched email management and found how to clear 10K emails, best way to organize work inbox, email templates for busy people. Thousands searching, hardly any solutions. So I think this is a good thing to use radar and maybe use this to come up with content ideas. I think it's smart. Yep. Yep. I totally agree with you. All right. So that is it for today, guys. Go to marketingschool.io slash agency to learn more about the Agency Owners Association, where we help agency owners grow.
4:00And that being said, we'll see you tomorrow.
