Why Google’s Market Stumbles While Amazon Ads Skyrocket

0:00Projections show that Google Ads market share may dip below 50 % by 2025 as competitors like Amazon and TikTok ramp up. How slow was that? It was too slow, but yes, you're on the right path. He is right. Google's ad share has actually been dipping over time, but the bigger, because there's more platforms and that's a percentage of the overall spend. But if you look at Google's ad revenue, it is actually increasing. I think there's two different things, right? Because there's more options for advertisers to spend on, but it's not like Google's actually losing ad dollars. Also, it's an auction, so the prices keep going up too.

0:39It's like, yeah, if TikTok comes out, what's going to happen? They're going to get a slice of the market. But it's not like people are spending less on Google. They're still spending more. So overall, Google is still doing well. It doesn't matter if they're losing market share of ad revenue. It's corporations are saying, hey, we can advertise on Google profitably. Oh, now we can advertise on Amazon profitably and Facebook. If you spend a dollar and you can make$3 in profit, companies will spend as much as they can over time. And the reason I say over time is you still got to get budget approvals.

1:06Yep. Yep. By the way, did you see Amazon's ad business grew faster than the company's overall growth in Q3? No. Yeah, so Amazon's ad business is booming. You can also start doing videos or ads through Prime. The Super Bowl ones during Black Friday already sold out. Or not Super Bowl, the football NFL ones have sold out. The Prime like Thursday football ads? Uh-huh. Yeah. And the reason this is important for our marketers to know is it's one of the fastest growing ad platforms. You have Google as number one. You have Meta as number two. Number three is Amazon. But yet a lot of marketers ignore it.

1:43We used to run ads for Amazon ads back in the day when they were starting, when they were like nothing. And look at them now, number three. I have a buddy who published a book called Bigger, Leaner, Faster, Stronger, Leaner, Faster. it's from a guy named Mike Matthews it's a fitness book the Legion Protein and he runs Amazon ads to his book you can actually do it in a profitable way and that actually grows his sales first products as well really? yeah so if you have a book which you do try running ads to your book he's able to do it very properly but mine doesn't make sense because his book is actually it helps with his products I had a Legion bar this morning by the way that was my breakfast but point is so my book is about how it's more of like a habit book for my 14 year old self about life is how life is a game i don't see that helping my business no no but even if you don't do that he's able to drive ads to books and do it profitably really yes wow he doesn't have a self-publish so he doesn't have a what is it yeah me too publisher oh yeah that that's the key if you have someone else who's you know controlling the book versus being self-published it's hard to make the numbers work but being self-published he was able to make how many sales does he have on his book let's check this thing what's it called bigger stronger what's his name again uh mike matthews okay so he has wow he has 16 000 reviews on this thing and it's a 4.6 rating on it that's a lot of reviews that's a lot and that's not the first book he's written he's also has he has a challenge book as well with 1800 reviews on it um and then he has an advanced guide as well so he has four books It's a four series thing.

3:22That's amazing. You should check that out. I'm telling you, he's running ads. It's very effective. Wow. What the heck? Uh-huh. You're going to start running ads. It's like a$21 thing. How do you make money on this? I'm telling you, he's making money on it. Man, I got to talk to this guy. All right. So I wanted to take a second to tell you about the Agency Owners Association. So this is an agency peer group ran by my podcast co-host, Neil Patel, and myself, Eric Sue and these were nine and eight figure agency owners respectively and what I will say is at the end of the day you want to learn from people that have been there done that if you want to grow your agency to seven figures eight figures and beyond this is the group for you and we bring in other agency owners to speak as well and it's a great peer group where you can help each other out and you're gonna learn how to acquire more clients you're gonna learn how to take yourself out of the day-to-day and to build the business of your dreams and the cool thing till November 30th we are holding a special price and you can apply at marketingschool.io slash agency.

4:17And the great thing about it as well, if you try to get into group, there's a seven day free trial, right? So once November 30th hits, we're going to increase the price by$200 per month. So right now you're getting it at the lowest price possible. So go to marketingschool.io slash agency to learn more and we'll see you inside. Dude, I have, okay, this is great. You learn something new on the podcast sometimes when you do a podcast. Yeah, that's great. By the way, Legion, we don't have any vested interest. At least I don't. I know. It's a great bar um it's like 25 grams of protein and it's a little hot heavier on the calorie side 250 calories but it's because the ingredients are clean yeah but like that's what i had this morning that's all i needed to eat yeah but you picked the wrong one you're supposed to pick the peanut butter cup one no it's good peanut butter jelly i love it i'll get i'll get didn't you say the cake one's good too no just get the peanut butter cup have you tried that one i'll just order it right now that is it for today uh again from frankfurt germany this is marketing school and don't forget to rate, subscribe and go to marketing school.io slash agency.

5:12If you want to join the agency owners association and we'll see you tomorrow.