X Offers Up to 50% in Discounts

0:00All right. So X is offering up to 50 % plus in discounts. And so X formerly known as Twitter, they're trying to reignite advertiser interest so funny thing is they did this rebrand when their numbers were down this rebrand will probably hurt the numbers even more when it comes to advertising yeah about 50 % off it can make your Twitter ROI go from not being profitable to being profitable so I would say take it take it and run and leverage it as much as you can and it's funny if you haven't done much in Twitter advertising and we know a lot of our listeners haven't this is the time to do it x twitter whatever you want out of calling it getting up to 50 off is a massive number and it really can change your roi so check this out it's i want to clarify that it's i don't think it's 50 across the board it's up to 50 but for example over here x this week began offering some advertisers reduced pricing on video ads that run alongside a list of trending topics so in the explore tab so i have to assume these are more expensive than traditional ads it's offering 50 off any new bookings on those ads until july 31st among other discounts goals to help our advertisers gain reach during crucial moments on Twitter, such as the Women's World Cup.

1:11And then Elon said this. So this is a tweet from him. So it says, we're still negative cashflow due to 50 % drop in advertising revenue plus heavy debt burden or debt load. Need to reach positive cashflow before we have the luxury of doing anything else. And this debt load relates to 13 billion in bank loans, blah, blah, blah, that he took on. So point being is it's not 50 % off across the board. And Elon did mention something about him believing that they can reach cashflow positive sometime in the, it's not too far away. It's like in the near future, but at least it's the current state right now.

1:42And then I know Linda Yaccarino who came on, she needs to make waves because you need to, if you come onto a company, typically you want to show as an executive that you've done something in the first 90 days or so. So this is her chance to do. So let's see what happens. we've also found out that advertising on twitter has been amazing since elon took it over has nothing to do with elon has everything to do with a lot of advertisers just dropped off and it just made it much more affordable yeah i see a lot of irrelevant ads if i'm being honest and but that just means that these people are okay with advertising and the costs are probably a lot cheaper dude so much cheaper we're seeing costs in some cases like 60 70 cheaper it's crazy yeah Yeah.

2:23So look, I think, again, this is not the first time that they've done these incentives in the past. They did one for the Super Bowl. But this, to me, this form of when you see drops like this, it's almost like being able to buy the dip in the stock market, right? These don't come around that often. And to be able to buy this attention on the cheap, if you're a marketer, that's what you do, right? Your job is to find the attention, is to find where the people are hanging out and ramp from there. Like for example, I know a lot of people that are spending money on using Twitter to buy email addresses because they're trying to get people to their email newsletter.

2:56So I have a friend that I mentioned before. He does like$25,$30 million in revenue just off his newsletter per year. And a lot of it is from co-regs, which means like advertising with another newsletter. But the rest might be like Twitter, Google, and Facebook. And if Twitter is going to get cheaper, boom, his costs have just gotten down by up to 50%. So anything else, Neil? We're testing. You have nothing to lose and they've just made it even cheaper. So go for it. All right. So that is it for today. Please don't forget to rate, review, subscribe. Oh, one more thing to call out too. Brands that spend over$1 ,000 per month on X ads get a gold verification for organization checkmark by default.

3:36I didn't know that. So you can get that cool gold checkmark. And you know how a lot of our friends have the little logo? Their company, like Syed, has the WP Beginner logo next to his name. I think as long as you're spending$1 ,000 per month, you get that. So that's it for today. Go get that. Goodbye.