You Won't Believe How Much Clavicular Spends On Clips Each Month

0:00Eric Siu:When a buyer asks AI for a solution like yours, does your business come up? Most companies have no idea. And by the time they find out, they've already lost the deal to someone who did. HubSpot AEO helps you show up in those moments with the right answers buyers are looking for. Before the first click, before the first form fill. That's the moment HubSpot AEO is built for. Check out HubSpot.com, the agentic customer platform for growing businesses. is so neil i had a i had my open call audit our podcast and then it basically i used the youtube api and x api you know what it did so now we have a column here for the hook okay and we also have so we we do trade-offs too where we go back and forth as well so um what i basically did i was i connected the youtube api i was like use the youtube api i want you to analyze our channel and show us what we're doing well and what we're not doing well and i also want you to compare it to the Dyer of a CEO podcast, the Modern Wisdom podcast, and TVPN, okay?

0:56Eric Siu:And it's like, okay, so you guys don't open with any hooks. You guys just kind of go right into it. And then you and Neil need to alternate more in terms of kicking it off. And then your classics do well too. So you should bring the classics back. So there's hooks for the classics over here as well. So we're gonna try that format today because AI has slowly been making my content better in terms of getting more views. We'll just kick it off that way. So let's just kick off on one. So, you know, I've been doing some research on these more on these these these clippers. So one company, one company is paying 650 grand a month just to make short clips.

1:30Eric Siu:And that's the marketing budget. OK, so basically this guy clavicular. Have you heard of this guy? No, apparently he's been blowing up. So, you know, this dude over here, apparently he's like a security guard a few years ago. And he's been blowing up on on on short form. And so he's a clipper now, I'm assuming. Well, he has clippers. He has like he's paying 650 grand for clippers. So to run the campaign so more than 1500 clippers work for him nearly 70 ,000 clips a month So you just go back to like the the Andrew Tate strategy, right where there's going hard on clips

1:59Neil Patel:I'm confused here. So he's a security guard or was a security was a security guard and he's still young very young in his 20s or whatever

2:05Eric Siu:Okay That's how a lot of these kids are generating a ton of views and I've been working with more and more of these kids

2:10Neil Patel:And I'm happy to share my experience as well because there's good and bad things But before we go into your experience working with the kids, the ex-security guard is spending$650 ,000 a month. Is he a consulting company where he's selling the clips to other people and doing it for companies? No, he's just a streamer. Okay, so what does he stream or how is he monetizing other than streaming and maybe sponsors?

2:33Eric Siu:I think it's just that. I think that's how a lot of these streamers make money. Here's what I haven't really researched as much. Like iShowSpeed, for example. These people, they do have a lot of money for their age. And I'm just like, how is it that like this Aiden Ross person, like how do they make all their money? Right. I have to imagine a lot of that sponsorships. They probably drive a lot of them to a community or some type of course as well. That's what I think.

2:55Neil Patel:I think we talked about iShowSpeed on the podcast. I told you I was doing lunch or something with someone like, yeah, iShowSpeed makes 100 million a year. I'm like, no, yeah, nowhere near there because Mr. Beast doesn't make as much per video as people thought. and he did a guessing game on X. But when you're looking at the Clippers, I think it's good. I think people, and you and I talked about this in our last week recording session, people should focus on taking these marketing tactics and applying it to businesses like software companies or AI companies or consumer companies. You won't get as many views, but your conversion from viewer to revenue will be much higher.

3:40Eric Siu:I just, I run Grok on this one. I use Grok because Grok is pretty on top of the trends. So Clavicular's name is Brayden Peters, okay? So he's 20 years old streamer. He's a looks maxing influencer, whatever that means. I think looks maxing. Looks maxing. So look up looks maxing and then look up retard maxing because Marc Andreessen has been talking about retard maxing. Did I send you that video? Looks maxing influencer are social media creators

4:03Neil Patel:who promote the practice of, Looks maxing, a term originated from male-focused internet subcultures like incels that refer to taking extreme measures to maximize one physical attractiveness. These influencers, these influencers, primarily on platforms like TikTok, YouTube, and Kik, focus on optimizing facial structure, body composition, and grooming to achieve conventionally attractive or chiseled appearance. What's the other one you want me to look up? Retard maxing.

4:32Eric Siu:So we're using the R word. Let me tell you why. So as Neil looks it up, so Mark Andreessen was the one that brought me on to this. So Mark Andreessen has been watching this guy and this guy just talks about how to be a man. And the whole idea behind retard maxing is just like, if you're going to go approach a woman and talk to them, don't even think about it, just go. If you're going to think about like what you're just thinking about like starting a business, so don't even think about it, just go. Everything's just go.

4:55Neil Patel:And so what does it say? so i'm not going to say the term but it it advocates uh overcoming overthinking perfectionism analysis paralysis kind of like the stuff you're talking about it just is like stop the overthinking things just go and do it and i think for the most part in our lives we

5:13Eric Siu:have been like that uh i think so when it comes to entrepreneurship just go just start we're gonna

5:20Neil Patel:yeah i thought you meant you and i overthink and i'm like do we really no no no i think just go for the most part. Don't wait. Don't tell me.

5:25Eric Siu:Just go. Right? But sometimes we go too much and don't think of it. That causes more problems. But it works more often than it not. By the way, when people look at that, that's your greatest strength. That's also your greatest weakness, too. Just keep in mind, whatever your greatest strength is, there's a double-edged sword. So let me tell you how he makes his money, Neil. So he's publicly showing about 80 to 100 grand a month from donations from KCIP alone, Kit Creator Incentive Program. In January, he made 110 grand with over 90 % coming straight from KCIP. and then he says during his Mog World Order subathon I guess that was a stream, he was pulling in roughly 20 grand per day 20 grand per day, that's 600 grand a month right?

6:04Eric Siu:And then he has a paid community, I call it, he has a paid community course, so Claviculars Clan Formula Clavicular System he sells monthly access to his self-improvement looks maxing program for about$50 a month this is a recurring stream on top of streaming and then he has sponsorships Young LA, Affiliate Links, YouTube burnings. So yeah, it kind of makes sense.

6:24Neil Patel:That makes sense.

6:25Eric Siu:Yeah. And here's the thing. Like, I do think in a sense, you know, people used to say, okay, paid media used to mean Google ads. It does in a sense, but now part of it, I also feel like paid media is, this is kind of in a sense, you're doing paid media, right? It's more or less, you're trying to buy these organic views. And so that's kind of what the system is today. Bless you. Thank you. But let me show you this. bless you again okay so thank you this is the same the so paid media in 2026 so now the concept neil is how are you how are you buying more tokens okay so a part of it is sure you're paying clippers so if you're paying 1500 editors to edit and post 17 70 000 pieces of content but i also think at the same time it might mean also buying tokens from like a chat gpt or buying tokens from an anthropic as well because you need people to um to maybe edit your clips at more volume um and you can generate more ai clips as well so i think what's going to happen is you're going to you're going to be doing this clipping thing but you're also going to be paying for a lot more tokens because you're spending so much on on these clips so i think that's a piece of it yep all right let's

7:33Neil Patel:go with the next one 10 marketing ai tools we'd pay for even if they cost a thousand dollars a month okay here's the hook so you got to go with the hook neil read it again all right if these 10 AI tools cost$1 ,000 a month each, we'd still pay for all of them. Here's why. Okay. Claude, because I already pay$8 ,000 a month for myself.

7:54Eric Siu:So let me tell you why we should justify each one. So the reason for that is I'm able to do so much more with less. Some examples here. One, literally yesterday, Neil, I took my X thread and I said, Hey, take this X thread and then use use the image model and make it into make it into like these slides and then I can repurpose it for YouTube okay so anything that's design bound now I can generate instantly okay I'm gonna show you something else real quick Neil so I'm gonna Neil Neil can see my screen those of you that are watching on YouTube you should subscribe to us on on YouTube but I have the ability now Neil check this out here I'm gonna pull this up so look at this you see this site

8:36Eric Siu:this is API for SEO this is click flow okay this landing page okay this is all about the API for for SEO okay so you can see there's code how does it work the different use cases the different all this stuff right so this landing page what do you think not that bad the landing page is not bad

8:53Neil Patel:okay it's it's it's a great start you have to make some adjustments but this is great to start yeah

8:58Eric Siu:and then by the way it's it's like a I can use it on on like a call to you I said to make it like a deck too right so if I press um usually if I might yeah okay every time I press space it's like a deck okay yeah so this is deployed to a website right now so my point of saying this is that Neil what I just showed Neil I was at the gym this morning I said hey I want to use my design I'm talking to my phone right now I want to use my design that MD file for click flow and I want to make a landing page dedicated API for SEO pull the documents from the click flow documents right now and go ahead and spin it up I want a dark version and I want a I want a light version as well, go ahead and do it.

9:34Neil Patel:And then it does it in a few minutes.

9:36Eric Siu:Yeah. To me, that's end to end. And so for me, this used to take weeks to even get a mock-up done. Now you can do it a lot faster. Now it's like 90 % there. Yeah.

9:45Neil Patel:The one thing I would adjust on that homepage, and you already know this, the headline. I don't like how it crossed it off because you want it to make sense where they crossed out words and you don't read those words. Or if you do - I agree

9:58Eric Siu:with that.

9:58Neil Patel:You know why?

9:59Eric Siu:When you have the cross out, it makes people think, well, what did you cross out exactly? It kind of, there's some distortion there. You wanted to get to the point.

10:05Neil Patel:Yeah. But I don't mind the cross out. It's just more so if you read it without the cross out, it doesn't make sense. But tool number two, high level. So here's why I love this AI tool, especially if you're a local business. If you're a local business right now, think about it. Like let's say I own an HVAC or roofing company or plumbing company. Let's that you use plumbing. I have people calling me. I'm running ads. And what ends up happening? You get leads. Very few people follow up. Very few people book appointment. And you lose a lot just in that layer. So sure, it can help you with all your ads and stuff like that.

10:43Neil Patel:But what I really love about High Level is specific. There's a lot of great features. But what I really love especially for local businesses it has an ai assistant that screens the call converses with someone books it schedules appointment based on your availability and when people can get it and what works for them and now you don't have to follow up with leads and it works really well

11:07Eric Siu:you've tried it yes so it's like a discovery call and like what how how complex can it get

11:12Neil Patel:it can get pretty complex depending on how you train it and when you say i tried it not for myself because i don't actually own a local business but yes we have customers in the local space yeah and it's really cool cool great um but it comes down to like what do you feed in i think this is the biggest problem with ai if you don't feed in the right stuff your outputs are just crap no matter what tools you're using and i think that's a mistake that most companies make but yeah that would be tool number two and especially for smaller businesses you know when you think about a thousand a month, how much more would you spend hiring a person to do that?

11:49Eric Siu:My thing alone, I mean, before a year ago that you're probably talking about, if you're talking about offshore, you're probably talking about at least 50, 60 grand. And if you're talking about onshore, probably like we're talking about, you know, 120, 150, 180, depending on experience. Sure.

12:02Neil Patel:And even for something simple, like having high level answer your calls, how much do you think that would cost a human?

12:09Eric Siu:I think a good human that can also route it and also record everything. I think that good

12:13Neil Patel:humans worth 120 to 150 yeah yeah and if it's if it's near shore offshore maybe a little less but

12:19Eric Siu:yes yeah um so my next one's going to be higgs field the reason i like higgs field is so higgs field it does um it does you know just ad creation video creation things like that right and so look this is these are just ads that we we've made for a telecoms company um and they really like these right and so look it's just they're motion graphics whatever we we generate a ton of statics as well. So we took the Higgsfield MCP and we hooked it into our GitHub repo. And that's now allowing us to, from a sales standpoint, we can crank out. I'll be like, Hey, Neil, you work for a mountain Valley spring.

12:55Eric Siu:Here's a bunch of ads for you over here. Let me know if you want to talk. And then maybe my follow-up is here's 10 more ads for you. Let me know if you want to talk. Hey, your competitor made ads like this. They've been running them for a while. Let me know if you want to talk. You just keep hitting them with new ads over and over. and so this will work for a while I think before the rest of the world catches on so I think in terms of generating new pipeline in terms of generating new ads because a lot of the people we talk to you've seen this as well is when they come to us it's like oh the bottleneck for us to scaling right now is more creative it's more creative or it's more emails it's more creative it's more emails whatever it is exactly Higgs field has been pretty good for it especially now that there's an MCP you can ask your open claw or your Hermes agent or whatever to just say hey look at Neil Patel's MP Digital ads over here.

13:36Eric Siu:I want similar versions for them, only the ones that are longest running, assuming that Neil's not a dum-dum and he's not just keeping bad ads running because the longest ads running are usually the ones that are performing.