At The Money: Deregulation Will Free Your Portfolio

18 Jun 2026 · 18 min · 9 chapters

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In short

Episode topic: The “Free Markets ETF” (FMKT) and the investing thesis that deregulation reduces regulatory friction, speeds time-to-market, and boosts margins/earnings; the fund is actively managed around policy-driven themes.

Guest backgrounds

Michael Guyad, portfolio manager for Tactical Rotation Management, a sub-advisor to FMKT.

Key claims

Deregulation is investable because Trump’s policy shifts (e.g., “cut 10 regulations”) change which sectors benefit; the fund uses AI screening/workflows to identify companies citing deregulation in earnings transcripts and to score impacts on SG&A/valuation; deregulation tailwinds can persist even under a Democrat due to sector-by-sector policy differences.

Notable examples

Robinhood (financial deregulation/crypto), Tilray (cannabis reclassification), energy/nuclear (faster plant permitting), Archer and Joby (FAA flying-taxi deregulation), Oracle (FedRAMP approval speed for government contracts), Palantir (defense/government contract speed), Palo Alto Networks (data-center/utility bottlenecks tied to AI).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Introducing the Free Markets ETF

0:36 to 0:59

Discussion about the launch and concept behind the free markets ETF.

“Chase Sapphire Reserve for Business is a pay-in-full card that elevates your travel experience and offers premium benefits that will take your business to the next level.”

Introducing the Free Markets ETF

2:17 to 3:09

Discussion about the launch and concept behind the free markets ETF.

“in companies expected to benefit from deregulation and free market dynamics in the second term of the Trump presidency.”

Deregulation as an Investment Theme

3:09 to 6:01

Exploration of deregulation's impact on markets and investment strategies.

“It should benefit earnings from a fundamental perspective.”

Identifying Beneficiaries of Deregulation

6:01 to 7:58

Methods for determining which sectors and companies benefit from deregulation.

“How do you define what sectors benefit from deregulation?”

FMKT's Diversification and Strategy

7:58 to 10:56

Insight into FMKT's portfolio strategy and its alignment with deregulation themes.

“So, arguably, it goes to sort of like how do you define it, right, in terms of what benefits from deregulation.”

Analyzing Recent Portfolio Holdings

10:56 to 13:10

Discussion on recent holdings in the FMKT ETF and their rationale.

“By either providing funding directly or by resulting in less friction for those companies.”

Political Influence on Investments

13:10 to 14:00

Examining the relationship between politics, policy, and investment decisions.

“So let's talk a little bit about some of the most recent holdings I was able to look up.”

Impact of Deregulation on Market Dynamics

14:00 to 19:36

Discusses how deregulation influences market speed and investment strategies.

“Well, to some extent, if you're politically favored, you're going to try to put deregulation in place.”

Impact of Deregulation on Market Dynamics

20:39 to 21:11

Discusses how deregulation influences market speed and investment strategies.

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Transcript

Automatic transcript. May contain errors.

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2:08Yeah, I'm free, free falling. Exactly one year ago, the free markets ETF launched, ticker symbol FMKT, designed to invest in companies expected to benefit from deregulation and free market dynamics in the second term of the Trump presidency. I was intrigued by the concept and wondered what it might look like in the second half of this term. To help us unpack all of this, let's bring in Michael Guyad. He is the portfolio manager for tactical rotation management, one of the sub-advisors to the free market ETF. So Michael, I was intrigued by this concept. What was the original insight behind FMKT?

3:01How was deregulation becoming an investable theme that perhaps markets were underpricing? yeah and it's interesting right so um when when trump got elected i've got this large network of advisors that i talked to 350 advisors that i regularly talk to which is why my calendar is always so jammed and um one of the advisors said to me you know what would be a good investment ideas you know something that focuses on deregulation and he was kind of saying it kind of off the cuff so yeah and i give the guy credit for coming up with the idea and it's like you know that's actually an interesting idea i mean deregulation arguably makes uh the time to market faster.

3:35It increases margins. It should benefit earnings from a fundamental perspective. It should increase competition. So all that sounds like an interesting thesis. So I called up three other firms, one which is the advisor, Tidal Financial Group, and then two other RIAs as sub-advisors, people that I've known. I wanted to approach this more from the AVC standpoint. My other funds I launched on my own. This I wanted to actually have partners on because it's a very different way of my style of investing, which is more risk on, risk off historically and came up with the idea and said, okay, well, let's go after it.

4:06Now, when I had the, when I kind of really was thinking through the idea, it's like, all right, Trump is making it very clear that he's going to go from this, you know, for every new regulation you want, I want to cut. He goes from that to for every new regulation, I want 10 cut. And he's actually gotten more aggressive on that since, since he was elected. So come up with a fun idea, figure out what sectors, what industries benefit the most from deregulation. And it has to be active because these executive orders come out and you don't on what's going to be deregulated next. So you've got to kind of focus on that as quickly as possible.

4:37Now, deregulation is a very interesting buzzword. You hear a lot of people on the media talking about deregulation as a big tailwind for the broader markets. And I do believe that if you look at why has the US outperformed Europe so much, it's not just because of tech, it's because we don't have as much regulation as Europe does. Regulation is a stopping point, is a friction that hurts earnings and time to market. So came up with the idea for free markets. It's an active fund, stock picking. A lot of the focus is around sectors like industrials, financials, cannabis, nuclear, anything in the aerospace part of the marketplace.

5:12Not so much tech. Maybe we can touch on that. We believe that tech is probably going to be regulated and maybe AI in particular be regulated, especially from a regulatory perspective in our business, the investment advisory business. But, you know, out of the gate, we had some pretty strong performance. About a year ago, we launched. We had four in a thousand traded shares on day one. a lot of interest in that. We had really strong performance. We were a thousand basis points over the S &P at some point. That ended up being a blessing and a curse because obviously nothing closes a sale like a chart.

5:41People started chasing the performance of FMKT. And then we had a drawdown as we got back to AI is the only play in town. And right now we're kind of meandering, but I do believe that the deregulation theme is here to stay. Even if you get a Democrat as president next go around, the reality is industries that have less regulation should at least theoretically outperform. So let's stay with that concept of deregulation. How do you define what sectors benefit from deregulation? And then how do you hone in on what companies within those sectors are going to be the biggest beneficiaries? So arguably, it would be very hard to do either of those outside of using AI, which we actually built out a whole workflow and AI screening process to figure out exactly that, which sectors, which industries benefit, at which individual companies are mentioning deregulation the most in earnings transcripts.

6:32So we've got multiple kind of filters that are looking at valuation, that are looking at where SG &A is impacted by regulatory costs. And it's in some ways that you can argue it's obvious, right? It's like, think about industry-wise, sector-wise, what has the most regulation? Banks, sure. Financials, no doubt. No doubt, right? Especially with Dodd-Frank, and then you've got a rollback of Basel and all that, which is the deregulation side. But, you know, cannabis, right? So you saw Trump obviously trying to get ahead of the Democrats. You can argue with some of this reclassification on the cannabis side, right?

7:01So like we've got Tilray in the portfolio. Nuclear, right? Obviously, with all this AI build out, you're going to need energy. So you've got to make the time to market for getting nuclear plants up shorter to meet the growing demand of speed of implementation of AI data sensors. So it's all the stuff that are bottlenecks, right, is kind of the area, the way to think about it. So we do a lot of screening. We do a lot of AI. We look at executive orders when they come out. We determine from the output, does this make sense? And then we're just going granular, which companies in theory benefit the most.

7:31Right. So a good example of that is Robinhood. Robinhood is kind of at the forefront of financial deregulation, very forward thinking company. But then on top of that, on the crypto side, they're big players. Right. So you hit on all areas of the crypto, of the sort of deregulatory focus from the Trump administration, which, again, is not going to go away. It's hard to, once you deregulate something, to re-regulate it at least that quickly. Unless there's a crisis, it's almost impossible. FMKT's mandate says at least 80 % of assets go into companies expected to benefit from regulatory shifts. What's the remaining 20 %?

8:09Yeah. So, arguably, it goes to sort of like how do you define it, right, in terms of what benefits from deregulation. But 5 % of the portfolio can go into Bitcoin and Ethereum. That's listed in the prospectus. Now, that was done - Any crypto or just those two? Just those two. And also, we can go into gold as well. And the argument there is that if you're talking about what a free market is, which is unencumbered by regulation, those are almost by definition free marketplace when it comes to the crypto space and gold in particular. So we can do a little bit. And we've gone into that in the past.

8:41As it's obviously momentum has been weak. So we've gotten out of it. Part of the active nature of it, trying to avoid these big declines in those positions. But that's for almost any prospectus, in order to be considered a theme, you have to have that 80 percent threshold. So part of it is kind of a regular, it's kind of a regulatory requirement to say that if you're going to be focused on a particular theme, you've got to have at least 80 percent of your portfolio. The reality is every single holding, to some extent, has some kind of deregulation tie-in to it. Some of it's direct, some of it's more indirect, but there's always a justification for why we're positioning a particular holding.

9:13So the fund kind of sits at the intersection of markets and politics, and I've long cautioned against allowing partisan politics to influence investing. you're really trying to walk a line where it's not a political expression ETF, but rather a policy driven theme. How do you balance that? How do you keep this from becoming a darling of one side or the other? Yeah, it's like politics goes into policy, policy goes into profits, right? So it's really more of the profit side, the fundamental aspect of it. So we've got that question before. It's like, all right, so you end up having a Democrat come in place and it seems like it's a Republican fund.

9:58I'd argue it's not because even under a Democratic regime, there will be some sectors that will be deregulated that Democrats like, like alternative energy, in which case then the holdings change because now that's where the focus on deregulation might be. Right. Solar, wind, weed is more a Democrat issue than a Republican issue. Exactly. And I go back to, well, if that's the case, then yeah, you're going to have deregulation there and then the holding shift. Energy is a big part of the theme behind FMKT, which obviously makes sense because Trump is so focused on releasing as much domestic oil as possible and removing frictions there.

10:31So it benefits from that, but then it's just a shift. You want to follow the policy because following the policy is where profits end up coming from. And policy has winners and losers. And often the winners are things which are favored, which tend to be things which will get to market faster, which is exactly what deregulation is. So I don't view it as a political play. I think it's just sort of the nature of the beast is you will have certain parties that will favor certain sectors, certain industries. How do they do it? By either providing funding directly or by resulting in less friction for those companies.

11:01That makes a lot of sense. It also means that trying to come up with some rational benchmark, almost impossible. How do you figure out what your frame of reference is? The S &P 500 doesn't seem right. What do you use for a benchmark? Yeah. And it's interesting. So, I mean, we have to have a benchmark from a regulatory perspective because everyone, that's how the regulators think about these things. For us, it's more about the entire landscape of the equity universe. Is the fund outperforming or not? Now, again, we outperform the S &P strongly. The S &P, to your point, is not really a proper benchmark for a free markets type of fund because the S &P now, I'd argue, is an AI index.

11:45I mean, I'm sorry, but it's like, the S &P 500 is no longer as diversified as people think it is. It is a thematic fund, right? Large cap growth. Large cap growth is what? It's basic AI. I mean, that's - It's AI, it's semiconductors, it's software, it's go down the whole list. All the things, right. Exactly right. So I think anybody that's looking at FMKT is looking at it from the standpoint that they believe in the thesis and a lot of small business owners believe that deregulation is more important than taxes because that impacts their day-to-day activity and working, right? And I go back to finding a benchmark is more a function of sort of your own personal financial requirements.

12:25It's not about, are you beating the S &P? Does it fit your objectives from a risk return perspective? Does it make the journey from investment perspective better? And a lot of the free market positions are parts of the marketplace that the market have not rewarded. There is a value tilt, interestingly enough, when you look at the holdings of FMKT. Sure, there are some of these more speculative positions that we have that you almost have to have a position in like Archer and Joby. I know your colleague, Josh Brown, talks about, I think, Joby quite a bit and Archer as well. Those are classic deregulation plays because of the focus around flying taxis, basically, and deregulation as far as the FAA side goes.

13:04But there's a value tilt. So if there's an environment that favors a value, it's going to favor free markets anyway. So let's talk a little bit about some of the most recent holdings I was able to look up. Some are pretty obvious. You mentioned Robinhood, Key Corp, Citizens Financial, even Blackstone. Some of them are a little, I had a scratch in my head, Palo Alto Networks, ADM, Oracle. The financials are obvious because of deregulation. Oracle seems more like a political, hey, Larry Ellison is a big buddy of Trump. His son is in the midst of the whole mayhem with Viacom and all of that. How do you distinguish what's the beneficiary of a deregulation and what's politically favored?

13:59How do you separate those? Well, to some extent, if you're politically favored, you're going to try to put deregulation in place. And the way that looks is in the speed with which government contracts take place. So I was thinking more along the lines of M &A and antitrust rules. As well, for sure. Right. In the case of an Oracle, there's there's a something called FedRAMP, Federal Risk and Authorization Management Program, which basically is without getting too deep to it. It's a way of getting approvals, right, to get a government contract to sort of be in a pipeline for like an RFP. Last year, the Trump administration did something that basically removed a lot of that friction.

14:36So it wouldn't take as long to try to apply for a government contract, which directly impacts Oracle, right? That's the kind of deregulation, which is important because it's all about speed to market. So let's talk about Palantir and Archer Daniels, similar situation. There's an element of that as well on that. Again, AI companies tend to not be true, the strongest deregulation plays, but Palantir does have an aspect of that because, again, speed to market for them is around government contracts for defense, right? So I think there's, you know, it was never sort of a major, major holding the fund, but it made sense to us to have some kind of exposure to it.

15:14And then on the energy front in Palo Alto, it's like anything that's tied to AI has to be deregulated from a bottleneck perspective, which is energy, electricity, utilities. So there is a reasoning behind data center permitting and utility usage, Right. And the deregulation comes from that. The I keep going back to this idea that what you own matters a lot less than how much you own of it. So a large part of the active nature of FMKT is, yes, we're being thematic on deregulation, but we're also actively trying to see is there momentum in this or that deregulation plate with that heavier. So a lot of the holdings in the top 10 are not based on how strong the deregulation fit may be.

15:53It could be just there's deregulation fit and there's strong momentum. We want to be there. Gotcha. That makes a lot of sense. So we talked about financials, technology. Healthcare is another deregulation issue. But I want to ask you about the defense sector and energy. When the war in Iran began, how does that affect how you look at the portfolio and what is a potential beneficiary of this quicker, more frictionless deregulatory environment? Yeah. And when the war took place, we meet once a week, me and the other portfolio managers. When the war took place, I said, all right, we got to get some defense companies in here and then figure out which defense companies benefit the most from deregulation.

16:34And they're kind of in bed with each other. Government defense, obviously. So it's all about speed. If you're going to go to war, you better have a faster speed of bringing things to market. So it hasn't been a major, major thematic play, but arguably it goes back to if it's about government contracts and it's about speed, then deregulation is about removing the friction to get something to the government's agency's relative hands to get approved. It's interesting. I don't view free markets as a geopolitical play. I view it more as if you believe that deregulation is how you have more profits, then you're simply trying to figure out which companies benefit from that the most.

17:16And arguably, there's more art than science to that. But it's not as catalyst-driven as much as it's more about executive orders that are taking place. All right. Final question. How do you separate genuine deregulation tailwinds from talking points and narrative? More specifically, how do you distinguish a company that's talking about receiving regulatory relief from one whose margins or growth rates are actually improving? Yeah, yeah. And that goes back to it's art versus science. I mean, to some extent, there are some very clear cause effects on the deregulation side impacting certain companies, Right.

17:58But to your point, a lot of it is going to be analyzing SG &A, fundamental line items, looking at and seeing what CEOs and executives are saying on earnings transcripts. You know, one of the filters is how many times is deregulation mentioned by various people at companies as a driving factor, because they're not going to say it unless it's somewhat true, you would think. Right. So it is it is not as clear cut, which is why, again, it needs to be active. It's not something you can quantitatively say this is the highest deregulation score. So a lot of this comes with judgment. A lot of this comes with which is why it's good that I have a team, not just me, that's coming up with these these allocations and just trying to be fast in terms of figuring out where to position.

18:38This has been a very it's been an odd environment, right, because Trump's been talking about deregulation. A lot of people were excited about deregulation. Deregulation has a lag. Right. So any executive orders from last year, you'll start to maybe see this year showing up in the actual earnings. The market, I think, is still largely undervaluing the impact of deregulation. And if that's the case, then towards the end of the year, you have a re-rating. And then you start seeing it filter through in the bull market just as a rotation away from this AI-focused passive bid. Really, really interesting.

19:11So to wrap up, if you're intrigued by the concept of deregulation, of reduction of frictions, of more opportunity for companies to throw off the yoke of big government, I say as a New York left coaster, you can actually get exposure to that through active ETFs like free markets. I'm Barry Ritholtz. You're listening to Bloomberg's At The Money. Let's read the book.

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From the publisher

The new administration promised deregulation and ending red tape to unleash business and animal spirits. An ETF allows you to deploy capital to take advantage of that theme.  

Michael Gayed is Portfolio Manager for Tactical Rotation Management, one of the sub-advisers to the Free Markets ETF, FMKT. He is also the founder of Lead-Lag Media, which houses The Lead-Lag Report and related media properties.

Each week, “At the Money” discusses an important topic in money management. From portfolio construction to taxes and cutting down on fees, join Barry Ritholtz to learn the best ways to put your money to work.

See omnystudio.com/listener for privacy information.

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