In short
Sam Sulek discusses how to “go hard” mentally and physically even when motivation is low, arguing for raising your personal training “bar” indefinitely. He criticizes over-optimization and overly specific “tutorial” exercise approaches, emphasizing robust principles (train hard, eat protein/carbs appropriately, maintain routines) and resilience through bad days, winter slumps, and emotional capacity.
Guest
Sam Sulek (podcast guest). Background: fitness content creator and bodybuilder; known for training-focused videos and long-term physique-building. He references competing at high levels (Olympia) and running custom live shows in the UK/Ireland.
Key claims
- Effort should become “normal” through gradual bar-raising; there’s no end point.
- “Practice without striving”: go as hard as possible while making it seamless.
- Training hard beats training “super smart” for most people; studies often don’t match real-world lifters.
- Build redundancy: habits and basics let you progress even on worst days.
- Winter arcs and “lock in” mindset help when fun/activity drops.
Notable examples
- Floyd Mayweather quote: beat opponents with C/D/E game if needed.
- “Boy kibble”/“slop” bowls: protein + carbs + sauce/veg as practical, effective basics.
- Winter prep resentment: show prep reduces casual life; discipline sustains progress.
- “What would you want you in a year to do right now?” to escape slumps.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOMental Approach to Training
0:21 to 1:24
Sam Sulek discusses his approach to physical training and balancing personal goals with audience needs.
Raising Your Own Bar in Fitness
1:24 to 4:24
Sam shares insights on personal growth in fitness and the importance of continuously challenging oneself.
“where it's not necessarily where you are specifically, right?”
Effortless Effort and Practice
4:24 to 9:08
Discussion about making hard work feel seamless and the importance of consistent effort.
“I think that you have, and I know that I have as well, whatever like autism adjacent audience I've decided to cultivate some of the comments and the feedback that I get are, I'm like, I then end up citing that in future.”
Simplicity in Training Principles
9:08 to 11:28
Emphasis on the simplicity of hard work over complex training techniques for better results.
“So the secret to building muscle is just go harder.”
Over-Optimization in Health and Fitness
11:28 to 13:10
The conversation shifts to the trend of over-optimizing routines and its impact on mental well-being.
“There's a trend online at the moment, which you might've been tracking.”
Basics of Nutrition and Eating
13:10 to 14:00
Sam discusses the importance of focusing on basic nutrition rather than getting lost in trends.
“if you break it, then it no longer works.”
Protein Sources and Dietary Trends
14:00 to 14:48
Learn about different protein sources and dietary trends like 'boy kibble'.
“like beef, chicken, some dairy, eggs, fish.”
The Aesthetics of Food and Enjoyment
14:48 to 17:48
Discuss how the presentation of food affects enjoyment and nutrition perception.
“And the comment was basically just like, thank you.”
Balancing Public Life and Personal Privacy
20:05 to 22:20
Explore the challenges of sharing personal life online and maintaining privacy.
“marriage announcement a couple of months ago.”
Marriage and Personal Growth
22:20 to 24:46
Examine how marriage influences personal philosophy and social perspectives.
“So all of that, like the level of personal disclosure, I think is an interesting one.”
Show all 36 chapters
Commitment and Relationship Dynamics
24:46 to 28:00
Delve into the importance of commitment in relationships and societal perceptions.
“But it's like, you know, you're also you for the rest of your life.”
The Value of Supportive Relationships
28:00 to 29:10
Explore the competitive advantage of having supportive relationships in life.
“have careers and pressure on them to be professionally successful and stuff like that.”
Balancing Life and Aspirations
29:10 to 30:40
Understand the importance of acting towards personal goals while pursuing success.
“Like you definitely are thinking that's where that is at the end, for sure.”
Bodybuilding and Relationship Dynamics
30:40 to 33:10
Discuss how bodybuilding can affect personal relationships and time management.
“And, you know, personal development books were like Tony Robbins, Unleash the Power Within, which is great.”
Building Mental Resilience
33:10 to 35:35
Learn how to maintain motivation and progress even in challenging times.
“But when we're, when those were both done, it was like, okay, yeah, now we can get back to a totally regular chill.”
Building Emotional Redundancy
42:05 to 44:36
Discussing the concept of emotional redundancy and its parallels with physical resilience.
“I was talking about emotional redundancy, but the same thing is true with resilience generally.”
The Upward Spiral of Progress
44:36 to 47:26
Exploring how good habits compound and create momentum in life.
“I'll be able to train hard again the next day.”
Preparing for the New Year
47:26 to 50:26
Strategies for building momentum before the new year to achieve fitness goals.
“So we're what toward the end of September, three months before the end of the year.”
The Importance of Small Steps
50:26 to 54:04
Emphasizing the significance of incremental changes in fitness journeys.
“Like it, to start from zero is half the hardest part, but also half the easiest part.”
Influential Figures in Gym Culture
54:04 to 56:00
Reflecting on the impact of key figures in fitness culture and their legacies.
“But if Greg Plitt and Ziz hadn't passed away, I think that we would have a markedly different gym culture today.”
Perceptions of Gym Culture
56:00 to 56:30
Discover how outsiders view intense gym practices and the mindset of bodybuilders.
“But like once you're in it, I'm like, nice.”
The Evolution of Bodybuilding
57:31 to 58:50
Explore the changing landscape of bodybuilding and its cultural implications.
“Wasn't there a thing that Tom Platz, was he chewing tennis balls or something?”
Competitive Spirit in Bodybuilding
58:50 to 1:01:10
Discuss the shift from passion to performance focus in bodybuilding.
“I think the, one of the bigger changes bodybuilding wise is, uh, just the, the performance angle of it.”
The Role of Personalities in Bodybuilding
1:01:10 to 1:03:48
Examine how individual characters influence the sport of bodybuilding.
“like it was uh it was to the same prestige as like the wwe like these guys were it was like They were characters.”
Influence of Figures in Bodybuilding
1:03:48 to 1:10:05
Delve into the impact of prominent figures like Chris and Joe Rogan on the industry.
“Fucking thousands, thousands and thousands.”
The Role of Authenticity in Social Media
1:10:05 to 1:14:10
Explore how genuine engagement on social media leads to successful content creation.
“And we got someone that was like a really wonderful figurehead that's just trying to make the industry bigger and help everybody along that he can.”
Coaching Yourself in Bodybuilding Prep
1:16:29 to 1:20:40
Discuss the benefits and challenges of self-coaching during bodybuilding preparation.
“How come you chose to coach yourself for your prep?”
The Influence of Jay Cutler and Motivation
1:20:41 to 1:24:05
Learn about the impact of Jay Cutler's advice and motivation in bodybuilding prep.
“just by design, there's fewer and fewer people that know the absolute elite level procedures for, okay, what are you doing with your salt?”
The Motivating Power of Compliments in Bodybuilding
1:24:05 to 1:26:30
Explore how a simple compliment can serve as a powerful motivator in bodybuilding.
“Do you think there's anyone whose bodybuilding advice you would accept without questioning it at all?”
Understanding Peptides and Their Popularity
1:26:30 to 1:30:31
Delve into the current trends and uses of peptides in fitness and health.
“Remember when ashwagandha was the thing and terkesterone was the thing.”
The Controversy Surrounding Modern Supplements
1:30:31 to 1:35:05
Discuss the misconceptions and overhyping of modern supplements in fitness.
“So it's like, some guys still hate on caffeine.”
Individualized Approaches to Diet and Exercise
1:35:05 to 1:38:02
Learn about the varying effects of diet and exercise on body composition and individual preferences.
“And I'll be like, okay, like I have that.”
Understanding Individual Differences in Training
1:38:02 to 1:39:24
Explore how individual factors affect training and dieting approaches.
“Like I feel worse if I don't than if I do.”
Principles vs. Tactics in Fitness
1:39:24 to 1:40:19
Learn the importance of understanding core principles over specific tactics in fitness.
“So you can accept or not accept, but like understand these core principles and then know based on like your own situation, what you should do or how you should like act going forward.”
Promoting Sam Sulik's Online Presence
1:40:19 to 1:41:04
Discover where to find Sam Sulik's content and workouts online.
“to check out everything that you got going on?”
Promoting Sam Sulik's Online Presence
1:41:12 to 1:41:38
Discover where to find Sam Sulik's content and workouts online.
“Traditional home security only alerts you after a break-in and that's too late.”
Transcript
Automatic transcript. May contain errors.0:00People of the UK and Ireland, I'm coming to you live. Imagine that, me on stage in your city. Dublin is completely sold out, but everywhere else has got limited tickets left and you can get yours now at chriswilliamson.live. This is a custom built live show. I absolutely adore it. I've spent over a year working on it. So if you're a fan of everything Modern Wisdom, come and see me on stage this October around the UK and Ireland. chriswilliamson.live. you have spent a lot of time training physically i'm interested in how you think about training mentally how that comes into your development goals who for like for me or yeah because i mean i feel like i end up splitting like what how i'm thinking about training between myself of course because i care about my own training but with all the videos i make i'm talking kind of to everybody because i want to be able to give reasonable tips at least from like my own experience so i'm like half thinking like okay what kind of bar do i want but also like what's semi-reasonable for someone else because for me i'm gonna say you want to go to a steak dinner like last night okay this wellington's probably 50 grams of carbs probably 20 grams of fat i can tell it's a little greasy and however like super specific about all sorts of stuff but i'm not gonna say like that is the bar for somebody who just started working out because like you got to creep your way up to So it's like, you know, I always make this sort of analogy where it's not necessarily where you are specifically, right?
1:28I mean, we're about to see the Olympia this week. There's gonna be dudes who are, they wouldn't even, they would fill the frame right here. Like, they'd have to adjust the camera. Have to zoom out quite a lot, yeah. And I don't look at that and think, oh my God, I'm so small. All I'm really kind of proud of is like, man, every time I see a picture of like younger me, and I'm like, I don't even know if you'd believe it. like where I'm at now but it's like just gradually raising the bar for yourself meeting it but now you gotta raise it again because now you've met it that's like normal so it's uh that's probably the biggest thing I think about is like even now like I've been working out for it's like eight years pretty much I'm still thinking like okay I want to raise my own bar like there's no there's no end to it either like there's no end point where I'm like okay now i'm totally perfect and i know everything and like everything i do is awesome it's like i'm always just trying to creep up like what can i do a little better like what can i do a little bit harder and like the more you do that going harder becomes more normal and now i feel like i'm kind of spoiled because the dude who's at your gym who's like the most jacked just looks insane he looks like he's going the hardest he actually has it the easiest because now he has like adapted himself to doing that for him this is a normal day if you think he's going crazy hard it's because you're not used to that level but it's almost like i want to like i've got two sort of approaches like i want to bring it super hard but i also want to like be able to tell myself i could do this set as hard as possible just like that like nothing like i want it to be seamless but still actually really bring it extra hard.
3:08Effortless effort in that way. Yeah, there's this, I don't remember where I heard it. Someone commented on one of my videos after I said it, but I really like this analogy. It's called practice without striving. So you're going as hard as you can, but you want that going as hard as you can to just be seamless. Like it's just what you do. Like with the gym, I mean, what? How long until you look like you've done something? how long until you look like you lost a bunch of weight it's like years guys will come up to me at a fitness expo and it's like look at this picture 200 pound guy 500 pound picture and i've been making these videos for so long that he says your videos got me to start doing this and it just feels like totally crazy for me to even hear that because every time someone is like you know i've been tracking my calories i've been doing my cardio like i know they actually are thinking about things differently than regular people, which I kind of blame just regular American upbringing.
4:10You know, everybody just thinks bread makes you fat and, you know, just eat your vegetables. And like, that's the extent of what a healthy diet is, but it's, um, yeah, just a lot of just going harder than I've gone before. I find so many times it's a fortune, I think that you have, and I know that I have as well, whatever like autism adjacent audience I've decided to cultivate some of the comments and the feedback that I get are, I'm like, I then end up citing that in future. I'm like, that's essay worthy. It happens all the time. And someone just comments on one of your videos and you're like, oh, that's now an idea handle that explains the shit that I thought I came up with better than I could have done.
4:55So like, thank you for this. It's like a human centipede, but like you're all attached to each other, like just helping each other to sort of feed on the sort of lowering the baseline or raising the minimum level of bad performance or pretty much what my worst day looks like. There's this great line from Floyd Mayweather. I think he's talking about I think it's actually about his fight with Logan Paul, which makes it way less romantic. But Floyd Mayweather talks about facing an opponent and he says, I don't got to beat you with my A game. I could beat you with my C, D or E game. And I fucking love that idea that even on my worst day, I'm still better than I need to be to do what I want to get done.
5:37And that's obviously in a competitive environment. But similarly, it could be I can still make progress on a day when I don't want to go in because I've drilled the basics, the muscle activation, the diet. I've got all of the things sorted, controlled all of the shit that I can. so that when some of the stuff that I usually can control gets out of control, progress is still made and I still move forward. Yeah, I think there's, I think a lot of people right now are kind of falling for this tutorial-based mindset where they're thinking, okay, what are the steps that I need to do to achieve whatever my goal is?
6:15And it's like, the step is a workout and dieting in a certain way and like cardio and whatever, or this kind of annoys me. Guys will be essentially just hyping up very just strange workout movements, like doing a curl in a very weird way where they lean over in a certain, or like climbing into a machine and using it backwards, which I'm not always against because sometimes I'll do stuff in the gym where I'm like, it's just kind of funky. Have I seen you do curls with a hamstring machine before? Did I make that up? Leg curls on a leg extension. That's it. You stand on it backwards and it's the same as a leg curl.
6:53But that actually works. So it's not like I'm saying you can't change this stuff up. I mean, I have seen people get into Smith machines from the ground up. That's usually interesting to see. You know what I mean? Like they put a couple of yoga mats underneath them and now they're doing a inverted leg press using the Smith machine. Yeah, I'd categorize that as funky. Okay. You've got to see some of this stuff. These dudes are like, they're doing a squat variation on a seated cable row. How? They like put a straight bar on their hips and like they then load it from there. Okay. Facing the other way.
7:30So facing away from it. It depends on the machine. Either way, you wouldn't catch me doing it. But it's this just idea that if I do something the right way specifically, it will work for sure. and they're highlighting this like just and i mean that's kind of how we're all raised right first grade you pass your test second grade and it's like you know is that really that much of an accomplishment it's kind of just like status quo but getting into the gym it's like if i do this workout right and if i do 10 reps that's perfect whereas in my head i'm like well there you could put me in a hotel gym with just 40 pound dumbbells and i could probably get a good workout in for any body part like even legs then uh during covid what i would do is i would take a belt like for your for your pants wrap it around a dumbbell onto my ankle sit on it now we're getting funky well this is because there's nothing else to do okay yeah sit on the survivor gym sit on a bench and you're doing a leg extension single leg leg extension with your dumbbell on your foot like things like that and um i just think it's way more important to just This is the most simple thing anybody could ever say, but just go harder.
8:43Like a set of straight dumbbell curls, which everyone in the world would know if you asked them, how do you build your biceps? They'd say, do a dumbbell curl. They wouldn't say, do a inverted preacher curl triple drop set. They wouldn't say, do self assisted whatever. They're just going to say, do a dumbbell curl. So I think there's as much value as there is in like, super specific training and everything. like if you just go harder, you're probably going to get better results. So the secret to building muscle is just go harder. Well, there's more to it. But if you were to look at the training principle.
9:18Yeah. Like as a theme, I think that's overarching, way more important than necessarily training right. And I get myself in trouble because by saying that, that sounds like I'm saying don't train right, just train hard. It's more like this should be first and this should be second. Right. Like they're close to equivalent values, but I'd rather train super hard than super smart is kind of how I would put it. What do you make of the exercise science sort of optimal structure that's kind of a big boom? I'm a little annoyed. Not annoyed, but what kind of like pees me is the people in these studies are not me.
9:54And they're not a lot of other people who want to work out super hard either. I mean, they're based on like the regular dude. And what's the regular guy? Like FDA-based, what, 5, 9, 180 pounds, 2 ,000 calories per day, 50 grams of protein per day. I mean, no activity. You know, what regular person has, like, cardio actually in their routine? You know, you're just not normal. These studies aren't, it's just not necessarily directly related. So I'm not saying they're not. but you're gonna have more, or there's more to gain from just going into the gym and going harder than sitting at home reading a book about training, is how I feel about it.
10:36But again, that doesn't mean I'm not saying that this information isn't valuable, but there's like intellectual value and there's practical value. You know, intellectually, guys are gonna be very interested to say, oh, well, we just came up with this new, with this new like, liposated fat for this protein bar. Like, you know, the David bars where they have this thing where it's like, I don't know the specifics, but it's like, oh, we have this really crazy specific thing. And like, oh, that's very interesting. And that probably does have benefits of you can eat something that makes you feel more full, but you don't actually break down the calories or whatever, or you just not eat as much.
11:15And they both result in the same end state. So I think it's, you know, guys are going to look at that and say, oh, well, man, if I just eat 30 David bars every day, I guess I'm going to get lean. And it's like, no, that's just not easy. Someone has tried that. Yeah. Yeah. It's interesting. There's a trend online at the moment, which you might've been tracking. And it seems like you're talking about the same thing, but in health and fitness, which is a pushback against over-optimization. So it's called grind slop in my world, which is people sort of over-obsessing about always trying to optimize each different part of their day, the perfect morning routine, and then the perfect nutrition habits, and then ensuring that sleep and wake time is completely dialed and no room for resilience or redundancy that's in there.
12:04And it seems to me like that trend of people feeling like everything is homework. I'm overwhelmed with this. This is too much. I'm a bit fatigued and exhausted. I do think that the volume of information people are consuming through social media and AI plus uncertainty about whether I'm going to have a job in future and whether the geopolitical climate is going to cause me to, you know, is this country even going to exist in the next 50 years? Who knows? All of that is just making people feel a bit burdened by things. And it feels a little bit like what you're saying here is learning robust principles that work in a lot of different environments inside of the gym is more useful than trying to just have individual tactics that you snipe each time in the same way as I try to get enough sleep and if I am tired, I go to bed.
12:52Understanding the principles of regularity, duration, cold, dark, quiet, stuff like that. That is a better principle to follow than I will completely obsessively have this particular routine because that has fragility baked into the system. Because if you break it, then it no longer works. Is that like a fair comparison, do you think? Yeah, I think it's definitely similar. It's like, oh, crap, my house is about to burn down. Well, I can't call 911. My phone has blue light. I got to go to sleep. I can't look at blue light right now. I guess I'm boned. Obviously, that's like a stupid extreme. Yeah, it's, you know, it would...
13:30I got this comment, getting back to how the comments are a good reflection, where a guy, what is this full day of eating? I mean, a big bowl of egg whites and rice, eating this chicken pot pie casserole my wife made me, what a sweet steak, rice cakes, like, just what I would consider an effective day of eating for what my goals are. I'm not gonna say it's specifically the best for someone else, but for me, this makes sense, and these are all pretty solid foods. All the protein was what I'd call like S tier, like beef, chicken, some dairy, eggs, fish. That's like S tier protein. A guy comments, well, what about the protein in the rice?
14:12I'm going to call that D tier protein. If it's in there, I'm not counting it. It's like, it's very, it might just be one of the amino acid chains, which isn't really going to do anything for you. But the comment basically goes like, I can, or what I said in the video was, look, you're not going to see me make an extra fancy avocado toast with like a perfectly sliced thing and then show you the picture and it looks really nice. Like that's just for fun for like an Instagram full day of eating. Like, oh, I eat my avocado toast every morning with my Himalayan salt that I get imported from overseas.
14:46Like that's fun to look at, but like that's just not even real. And the comment was basically just like, thank you. I've seen so many avocado toast videos like i've been working out for 20 years i wish more people were hyping up just the basics of like get your protein in get however many carbs you need don't eat too many fats like you know kind of things like that what's that trend is it called boy kibble or like man kibble or something yeah it's um oh yeah it's like just the guy bowl it's slop it's eat boy slop eat your Eat your slop. It's some form of meat with probably potatoes or rice. And a sauce.
15:23In a large bowl with some sauce. And if there's vegetables, they're in a different location. They don't. There it is. Viral social media trends. Yeah, it's good. Trends. There it is. So it's this. It's that. It's all of those things. It's just. You take a carb, a protein, and then some sort of vegetable or sauce. You just mix it all together. And look at that guy on the tank top. There it is. Down one from the cursor on your left. Yeah, there it is. Garen. What is Boy Kibble? all about the viral truth. Boy kibble to girl dinner. Yeah, exactly. Yeah. He definitely knows how much protein and how many carbs and how many fats are in that bowl.
15:55You know what I love? Every man, every gym bro has a favorite bowl in the house. I remember for a good while, I must've had, fuck, at least 50 % of my life calories for probably about five years in one bowl. And I couldn't get it again. It was discontinued in Ikea. I was treating it like a fucking Bitcoin. I'm like, there's a limited supply. They're non-fungible. I can't get this bowl back again. But like the perfect bowl, I think is an underrated hack. It needs to be high sides. You can stir this thing without spilling it. Yep, exactly. Yeah. It needs to be high sides. So you can have it for a small meal, big meal.
16:34It needs to be microwave safe because you're going to reheat or like heat a little. I've heated it in the glass Tupperware, but it needs a little bit more. It just needs another minute and I'll pop it in. But yeah, I think a high quality bowl is an underrated life hack for most guys. Yeah, I think so. I guess mine must have evolved over time. Because if it used to be like a smaller Pyrex, now if I'm looking in the cupboard, I'm like, okay, we've got this set of plastic ones. You know, maybe. No plastic bowls. Come on, Sam. Sorry. I haven't been using them as much. That's what I'm saying. Okay.
17:05But it's like if I want a bowl that's big enough to mix all this stuff in and not spill anything. Strong salad bowl. It's got to be like a full, maybe two gallon. It's a big salad bowl. It's like a beach ball that's being cut, the top half of it's being cut off. Yeah, it's perfect. Just bring it wherever you're going. Very, very strong on that. But no, I know what you mean around the way that food looks. I'll make one argument, which is any bread, either toasted or untoasted, cut corner to corner, as opposed to side to side, immediately tastes about 20 % better if you cut it corner to corner. There's something about the aesthetic of that type of bread, I think, which highly improves it.
17:48second thing is rob henderson's got this fucking awesome line he says uh working class food tastes better than it looks and upper class food looks better than it tastes and every bit of boy kibble or gym bro food if you were to post it online it's like that that slop you've posted a bowl of slop on the internet no one cares about it but you're like that will taste better than some perfectly garnished thing that's well presented on a bunch of wood yeah i think one thing that's kind of underestimated about it too is like well there's a different method of enjoyment when you eat a bowl of food like that because most people like regular kind of folk let's say they're not as tapped in with like they don't count their carbs or whatever well they're looking at food as though this is just a thing for me to enjoy right now i want to enjoy this why would i eat this bowl of rice and steak that seems crazy whereas for somebody like us i'm looking at this and i'm like okay i get the food enjoyment because for one it does not taste bad you guys are eating with your eyes and I'm still you know feel super full after so like the enjoyment of the food for me is still fine but also I get this extra enjoyment of nice this is good for me for what my goals are so now I'm enjoying it in two different ways instead of just a you know what treat yourself get some canes or something yeah if you're going to spend an hour in the gym you might as well look hot and feel comfortable while you're doing it and honestly who wants to be in the background of a tiktokers highlight reel dressed like a chump Gymshark make some of the best men's and women's training gear on the planet.
19:16And something that I realized a few years ago is that when you actually like what you're wearing in the gym, you show up differently. You train harder, you stay longer and get way more high fives. The hybrid shorts are my go-to. They are the perfect length, super lightweight, easy to wash and dry. And they're sleeveless t-shirts that I've trained in every day for basically the last decade. They're the ideal fit. They're breathable. They hold their shape perfectly. No more looking like Adam Sandler's your stylist. Basically, everything they make is unbelievably well designed. You already know about them.
19:45They're high quality. You get 30 days of free returns globally with global shipping and a 10 % discount site-wide. So get that 10 % discount by going to the link in the description below or heading to gym.sh slash modernwisdom and using the code modernwisdom10 at checkout. That's gym.sh slash modernwisdom and modernwisdom10 at checkout. You jump scared people with your marriage announcement a couple of months ago. Yeah. This is something I get sometimes. I get another comment, not to just bring up all the comments, but it was essentially like, you know, Sam, we see you all like every day for the last like four years.
20:22There's so much we still don't know. Secret wife. Well, secret fiance. Exactly. Turn into wife. Yeah. That was a long time in the making. But yeah, it's like, I'll see dudes where it's not as though I think you're setting yourself up for like failure. But what I think happens is they, they make videos. If you make videos about the gym, it's very repetitive. I mean, I've, I don't know if I could even estimate how many chest days have been uploaded. It's in the hundreds. See if you can chat GPT, how many chest days has Sam Sulik uploaded on his YouTube channel? That'd be hilarious. It's probably about 250 because there's like 1200 videos and it's usually chest every four days.
21:02so a quarter so at least 250 of a chest day and for me i'm like well this is just what i'm doing this is a thing to build over time and it's just kind of fun for me to do so i like it but some guys they get very view obsessed and it's uh well over 200 videos that's it exactly we didn't need chat gpt we had some gpt here yeah i already knew the data um but i think they this is just maybe some that's fitness centered i'm sure it happens to people who posts about everything else too when it's just them they need to spice it up yeah you're a little different but they're like well what can i talk about oh let's talk about drama which is usually step one but then oh let's talk about my own drama i'm like why you guys are crazy not like i'm saying i get a bunch of drama i'm hiding but it's like i've got a there's like on the camera sam and then my normal day is just like for me yeah so that's just how i can go about it mary Harrington talks about a digital hijab.
22:00She says that there's certain parts of her that are for the internet and then there's certain parts of her that are for private. And it is interesting. I'm really glad that I did the type of content vertical that I have done, which is where it feels like there's still bits of life that are for me and I can choose to open up about them or not. But, you know, as a piece of advice for anybody that's considering pursuing writing or video or, you form aphorism stuff or fuck me like music or whatever um when you open the door to that part of your life it's very hard to close it so i think levels of personal disclosure should be done very carefully with a lot of thought of if you bring up this relationship if it ends in future people will still be asking you about the relationship and if you're in a new one your new missus is going to be mad at the fact that your audience thinks that you're now and And then they're just going to, having a relationship's hard, having a relationship in public's got to be like infinitely harder.
23:01So all of that, like the level of personal disclosure, I think is an interesting one. How, from your side, how has married life changed your conception of you and the way that you sort of face the world? Has there been like personal philosophy changes now that that home base is fully, fully like cemented? Yeah, I think so. Maybe, um, I don't want to compare marriage to the gym. That's a little. Go on. But what I was. The most Sam Sulik answer ever. Tell me about how marriage is similar to the gym. Go on. I know, right? But it's, uh, so this is just something I've thought forever, uh, about guys who've been, because now I've been, you know, I've been making these videos.
23:42They've been all kind of blown up for like years at this point. So I see guys who are in my position in different kind of areas and I'm like, oh, you're 35 and you're, you're like dating around. oof you should be doing cooler stuff than that uh like i think now probably the biggest flex that i see is when it's like chris hemsworth surfing with his kids i'm like that is sweet i like i got a i got another question it's like sammy avery gonna have kids totally because like that's um when i look at a guy like that or hear what they say i mean he'd probably trade any material thing that he's gotten or whatever for that.
24:22He knows that that's the most valuable thing he's got. Look at Sebum. Sebum did trade everything that he'd worked for, for his wife and his kids. Well, it helps that he got everything first as well. Of course. A little different. But yeah, it's like, there's, so again, you got like social media, you were like, oh, you're super cool. And like, you're doing your, your videos and you're going up on stage and whatever. But it's like, you know, you're also you for the rest of your life. there's things that you want to kind of progress in over time so making like that gym comparison like well what's the difference between like 20 year old you versus 30 year old you or like now 24 to you know like 30 like there's things that uh that just take time you know or like when guys are and this is probably different for younger guys now where it's uh everything's very career focused like ah well you know i don't i don't have time for kids right now like nothing like i'm saying i'm gonna have a kid in like two months or anything but the logic is like oh well you know i'm not ready or and when i hear that i'm like well when when are you gonna be ready man you know like time's kind of ticking so i think if you ever get into a situation where you could see like okay there's actually a really long-term thing that we can build here and like it's super valuable like you just love it like literally well why wouldn't you want to do that but a lot of guys are very um i mean you tell me what you think but i think anti maybe not anti but just like afraid of commitment like that it's like oh i want to keep i gotta keep my options open i ask uh the live show that i'm doing i did one last night and um partway through the show i asked the women in the audience what are the problems that they're hearing from their girlfriends uh from when they're dating men and one of the most common ones is won't commit and uh there's this weird situation that people get into, I think, where cynicism is a good defense against heartbreak and betrayal.
26:19It's very effective at doing that. But the trouble is that you get so good at it that you accidentally defend yourself from ever falling in love or ever being committed. And yeah, look, fly the flag for a generation of guys who certainly focused on the build first. There is there is something to be said for working your own shit out and getting yourself set there is something for that but the situation i think you're pointing at is if you find the person feel like oh this is my fucking person this there's nothing that's missing from this and still you decide to do the postponed thing because you've got your eyes set on something else that i think is almost unanimously just a an error it's like what a good career and an unhappy marriage will make you miserable, but a bad career and a happy marriage will mean that you probably don't give a fuck.
27:15So like just weigh those priorities appropriately. Like, and you don't know what you don't know either. If you're someone that's very focused on career, you can't understand how fulfilling having a deeply connected relationship could be. And if it made all of the other things in your life sort of pale into insignificance, even a little bit or maybe a lot, well, fuck, like, why wouldn't I do that? It's just a huge performance enhancer where you can step on stage at the Olympia knowing that you've done absolutely everything that you can really trying your hardest, being proud of what you've done.
27:46And whether you win or you lose, you go back to your partner and she still thinks that the sun shines out of every part of you. Like, that's like, I literally, even if I lose, I win. And I think the same thing is true for women now as well as that, you know, increasingly having to have careers and pressure on them to be professionally successful and stuff like that. So yeah, I think the relationship, like competitive advantage, not to talk about relationships as a productivity tool, but the competitive advantage of having someone that's just always in your corner, the rest of the world kind of is, their love is mostly predicated on what you do, not who you are.
28:26And being in a relationship with somebody that really cares about you is predicated on who you are and doesn't really give a fuck about what you do, which is pretty great. Yeah. Yeah. It's hard to, I don't know, it's hard to advertise that though, because now someone might be thinking like, okay, I need to find this thing. But it's like, it's not necessarily something you find. It just kind of happens. But what you just said about the idea of like having everything set before, like looking for a long-term relationship. Like I've been hearing that a bunch. Like when I talk to some of my friends about it, it's like, well, you know, once I, once I get this business started And, you know, once I sell this thing, I'm like, well, how long is that going to take?
29:02So now you're just delaying what you definitely think is probably the fun part, which would be like, like I told my one buddy, I'm like, you definitely know that in the future you're thinking like however many kids, house, you and her, like that's like. Golden retriever. Yeah, exactly. Like you definitely are thinking that's where that is at the end, for sure. so what how are you not acting in a way that would like build towards that now because if you fast forward you would want to think like that is way more important than any of this other stuff i have not to say you don't also want it but you can just do both at once i think you're uh an example of unusual self-awareness in that regard like most people certainly me included i actually had my head up my own ass until I was about 28, 29, building the business thing.
29:57And this is why I said sort of speaking for the generation of guys. Fortunately, there are conversations like and examples of people like you or like Chris Bumstead, like C-Bum's only what, like 32, something like that, I think. 32, 33. So still like pretty young, everything he's fucking done. oh yeah um that 15 years ago when i just left university after doing two degrees the internet wasn't talking about that like youtube was pewdiepie videos and maybe not even that right it was it was bullshit like there wasn't any personal development in the same way that was made to be applicable and and really curated for the stage of life that you're in And, you know, personal development books were like Tony Robbins, Unleash the Power Within, which is great.
30:48But it's like broad ranging and a little nebulous compared with this is a specific message for you at your stage of life. And then, yeah, you kind of I think it's less so that people are choosing to do something else. It's that there's lots to do and they're not thinking about where do I want to be in future? You're right to bring up, hey, if you know that you're going to get there, why not get there a little earlier? or why not think about the end destination when you're starting off on the journey? I certainly think that, you know, that is for the guys that can. I mean, fucking Kevin, social media guy.
31:22When did you get married? 20, 23, 22? 22, yeah. 22. Then his Sunday is church, Costco and coffee. I mean, like, you are the 22 going on 52. It's kind of crazy. But it's brilliant. Talk to me, so what... married, but also still obsessed with the gym. What does a wife have to tolerate if you're married to a bodybuilder? Oh yeah. So the preps were definitely the trickiest part. Because honestly for me now with like regular go to the gym, eat in a normal way, like my normal. So however different that is from like real normal, uh, that's kind of seamless. Like that's all the stuff I just do on my own, like normal.
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32:03Like it's not, um, I don't necessarily need to be catered to or anything. It's like, all right, I'm going to go to the gym right now and then we'll come back and we'll do this later. And like, it's not in your face or whatever because I've been doing that the whole time. But like the actual show preps, now it almost makes me, like this is an angle where it makes me like resent the bodybuilding shows. Not that that's the most I think about it, but just that percentage because it's like you just want to do nothing. You do your workout. All you're thinking about is like this show on this day and the ones that I did were in the winter coming into March.
32:36So it's the full winter period of time. And I'm just like, I'm not stewing, but a lot of time where we would normally be much more casual was kind of just me like, all right, get an hour of cardio in 20 minutes. Just whatever. And it's, you know, we, so I'll look back at pictures during some of the preps. I'm like, man, I don't even remember this day because I was thinking about this show and this like competition and everything because I'm putting so much stuff into it. And it's, so that could be a little, cause it's just, you end up drawing back a little bit, which is kind of like, not so much in the second prep cause you learn it from the first one.
33:13But when we're, when those were both done, it was like, okay, yeah, now we can get back to a totally regular chill. And, uh, but in the scheme of things, you know, I think I handled it pretty well. Like even just with the regular bodybuilding and stuff, like, you know, I don't think I'm walking around apart from like the size, just like advertising to everybody like, oh man, I'm bodybuilder only, which might sound funny for me to say, because I guess that kind of is the perception. But at least in my head, I don't feel like that. You've got too many cats to be bodybuilder on. So you rarely seem dependent on perfect conditions.
33:46How should people get better at that, especially going into winter, which removes a lot of the external motivation? Yeah, I think there's, well, you would know this, there's a little physiological angle. You got no vitamin D because you're not getting out in the sun however much that is really affecting people but i think more so you know it's just it's colder i'm not going out and having as much fun you know because in the winter time the only stuff you really do activity wise would just be usually in your house or like you're going to a club or something and like who actually is going to clubs for real like who really goes to their what a badminton club or something i'm not saying that wouldn't like i'm saying that would be cool but who's actually going out and doing it and making sure that they're still maintaining like this certain amount of fun activity in the winter, you just kind of end up getting a little more seclusive.
34:36But for me at least, this is kind of how I think it's more important to have this wiring in your head of like, okay, the harder I go, the more progress I'll make. Because if I'm wired like that, well then if I wake up and maybe I'm not feeling as good or as motivated to get after it. I mean, for a while I was doing, and I'd wake up instantly, sit on the bike for an hour, come back, go work out a couple hours later, come back, go do the bike again for an hour, come back. Like it's very much just the same stuff over and over again. And it's like, where's the fun? Or at least for a bodybuilding show, the fun part is at the end.
35:12So it's like you're doing a lot of extra work with basically no fun until that later portion. And it's, you know, you could either look at that and think, oh my God, this freaking sucks. Or you could, in my head, I like to imagine like maybe the fictional version of Sam where this version is like, oh man, it's extra hard today. All right. Sweet. Good. Do it even harder than before. Have you ever heard Tyson being asked about why he gets up at 4am to go for a run? Because everybody's still sleeping. Yeah. Can you find that, Mark? This is like the best winter arc justification ever. look i i did five years of pretty aggressive monk mode a thousand days sober 500 days without caffeine they weren't uh crossed over that would have been fucking miserable they were two separate things experiments and this really elaborate morning routine where i was like doing stretching and going for a walk and romwad and fucking meditation and breath work and journaling and all of this stuff, like this unnecessary cathedral of things, largely.
36:19But it was me trying to work out who the fuck I am, like locking in. And it wasn't for five years completely, but it was a good chunk of it. And that took me from 27, 28 to like 32, 33. And then I moved to America at 34. And the amount of progress that I made there, yeah, I sacrificed a lot of things. I wasn't going out as much but then i'd spent a decade going out two nights a week and partying until three in the morning for you know a good bit of it running nightclubs and doing all the social thing i'm like huh and you're ahead from that time yes socially business wise yeah and then i'm now like okay i need to lock in and do the me thing so i think the the winter arc for guys and for girls, although I don't want to mansplain, can be a really good tool.
37:12If you have a period that you're facing that you know is going to be dark and difficult, just deciding, okay, this is going to be tough, and I have the choice to either lock the fuck in or complain about it, I'll take the locking the fuck in. Thank you. Yeah, I'm always thinking, okay, what would me three months want me to do right now? I hear you out running 4.35 o 'clock in the morning and not later in the day. Why do fighters do that? Because I don't want to do it. You have the discipline. You have to do things that you don't want to do. I think I want to get up to 4 and run. Sometimes I get up and run.
37:48I see guys, and I like to hang out. I see people in the car. They party. It came from partying and hanging out. Guys are having fun, and I'm running. I think that might be Cam Haynes. I'm not sure who that is. That's a very white Mike Tyson, if that was the dude that was running. But I think that might be kind of his. That was somebody else. I think it was file footage. We got Tyson at the end. Yeah, cool, cool, cool. Yeah, he was in there. Yeah, it is. But it's like, what would you in a year want you to do right now? I love that question. Wish I would have locked in. I feel like nobody thinks like that because every time you're kind of retrospecting and you're like, it ends up, guys just love putting themselves down.
38:23And this is, um, and I'm not upset when I hear people talk like this, because it's not necessarily your fault. If you're in this slump of like, everything sucks. Some of it might've been my fault. Some of it is just kind of, you know, life. You never know what might happen. Sometimes you just get dealt a totally shithand. But it's like to just crumble into yourself and be, you know, ah, everything sucks. What's the point? And then you just never get after it. And when I hear that, I'm like, well, you know, what would you in a year have wanted you to do? Because I went on a big kind of rant about this, where when you're really freaking out, anxious about something, and maybe you're, some things really deserve real anxiousness, but some things you over freak out about.
39:15Let's say when you're really tweaking, you don't actually know, because you're in it. You're not looking at it from like a third person perspective. But it's like, you know, even if I was going through something like that, or I'm in this, like, what might even feel like a pit of like, I got no hype. I'm not excited about whatever I'm doing. It's like, what's the point? I don't even see it. I'm like, well, if in three months you somehow get out of your funk, which normally sometimes will just happen. It's just a time thing. Well, now you are three months into the future, three months, you could say wasted towards whatever your certain goal may have been.
39:51the veil has been lifted you're back to your normal kind of like thought process you're like holy crap gain 50 pounds yep well now you're really screwed so getting back to what i was saying before about being able to bring it but have that be like just your normal state of being well even if you do go through a funk like something really rough you know i can't even tell you this is like up to up to the listener to know what your funk is if by the time you get out up your normal routine of things, maybe it wasn't at like 100%, but you were still going through your motions, you're going to feel way better about it.
40:27But even me saying that, I could see how there's no kind of energy to want to do that because I just said, go through the motions. People would rather do nothing than going through the motions. They only want to do it when you're extra motivated to do it. Yeah. People believe that motivation is an unnecessary precursor to doing the thing. It's this optimal mental state where you feel like you want to do it or it's good to do it or it's easy to do it or something. But feeling motivated is an unnecessary middle step between where you are and doing the thing. You can just do it anyway. You can do it without the motivation.
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41:38So you track trends over time, make sure you're moving in the right direction. And this level of testing would usually cost thousands, but with Function, it is$365 per year, just$1 a day to actually know what's happening inside of your body. And right now you can get$25 off, bringing it down to 340 bucks. Get the exact same blood panels that I use and save$25 by going to the link in the description below or heading to functionhealth.com slash modern wisdom. That's functionhealth.com slash modern wisdom. I wrote this thing this weekend, which is kind of interesting. I was talking about emotional redundancy, but the same thing is true with resilience generally.
42:13Engineers build systems with spare capacity because systems operating permanently at 100 % are fragile. Bridges aren't engineered to withstand precisely the weight that they carry on an average Tuesday. They're built with a safety margin, and you probably want the psychological equivalent. If your emotional life requires 95 % of your available capacity merely to remain operational, anything unexpected becomes catastrophic. And that's the same as we're talking about here, that if your baseline capacity is way more than you need to operate, that's redundancy in the system. I've done, when things are good, I've pushed myself really hard so that when things are bad, I have so much momentum and so many good habits.
42:55And I look, I'm speaking from personal experience because I've been kicked in the nuts a lot over the last couple of years from a routine perspective, like an energy perspective. And you can see why there's this idea called the Matthew principle. It's from the Bible and it says, to those who have nothing, more will be taken. To those who have everything, more will be given. And it kind of explains why the rich get richer and the poor get poorer. Good habits compound, but so do bad habits. Some stuff spirals up, some stuff spirals down. That's why people end up being bankrupt and addicted to drugs and out on the street and with no relationship to their family.
43:27And other people end up being smart and in shape and with a great partner. Both of these things can occur in that way, ensure the external environment is going to throw insults at you a lot. But the core driving force, the core momentum is largely your sense of hope and agency over what you're going to be able to do. And yeah, the ability to go like to wake up one morning and just say, okay, that's enough of that. I'm going to go in a different direction is kind of a superpower. And I wish I could, I don't know, bestow it onto someone that feels like that's not something that's accessible to them.
44:06Right. I, uh, I guess I never, I never say the downward spiral of the gym as much in the car. I'm going to say, I, I probably said this 20 times by now. I'm talking about this upward spiral where, okay, work out really hard. When you first start working out, you don't even notice to like, what, maybe two months in, but like if you, let's say you're a high school dude, you start working out one year, you visit your grandma again the next year, she will notice. and like that's super validating to see that there is no compliment more validating than the grandma compliment you're right yeah exactly yeah but uh but just anything like that but so once you're in a groove of like you're making steady progress well how i look at again back in like the mental wiring thing is like okay i go really hard i come home i eat more food because i'm maybe hungrier from going hard because i actually trained hard i'm going to sleep better because i train hard and now i'm tired i'm probably thirstier so i'm going to drink more water and then i'm going to wake up and because I was hungry and thirsty and sleepy, I drank eight and slept well.
45:04I'll be able to train hard again the next day. And then over time that just keeps moving forward. And once you start actually seeing yourself a little bigger, like at least in like a size gaining phase, well now you got this extra angle of motivation. Like, holy shit, what I'm doing is working. Even the pump, like chasing. Yeah, chasing the pump. You're slightly bigger. In the gym. And you're like, dude, if I keep going in four months, I look like I do pumped flat. And then, but then when I get there, what I look like pumped will be in another four months, what I look like flat. And then you just permanently chasing.
45:37It would be like if, if learning a language, like if learning Italian meant that during your Italian lesson, you were somehow four months better at Italian, but that's not the way that it works. It's one of the reasons I think that the gym is particularly addicting. And that's a good thing because it's something that's good to, to get stuck into. One of the reasons that the gym is so addicting is that you get a preview of where you will be if you keep going during the process, as opposed to learning fucking Italian, which is just being frustrated in the moment and then finally getting there in a few months' time.
46:09Exactly. Yeah, there's a lot more positive feedback with the gym. Thank you. But yeah, the downward spiral is just as bad. Well, I skipped three days this week. Well, you know what? Screw it. Rest week. Do I want to cook a bunch of ground beef right now and do a little meal prep and make some rice or something? Or do I just want to get some in and out? all right, I should probably go to bed. I got to wake up tomorrow morning at six. You know what? Screw it. I'll skip that class. I'll just stay up on discord playing games. Now you're sleeping terrible. You're bloated because you've been eating trash.
46:40You're not working out. So now your base metabolism is going down because you're not stressing out your system. You're just starting to pack on additional body fat, which all four of those are all three or four of those things, you know, are negative, but each one probably feeds into that next negative step. Here's a second. I'm already in this bed. Okay. You know what? Give me some chips or something. And it's like, all you'd have to do is change it to what you said. Like, okay, I just got to change it. I'm just going to wake up today and totally flip all my habits. But that's not something I can tell you how to do.
47:12That's where all my motivational speeches end. I go, I can't tell you any more than that. I can tell you what I do and how I feel about what I do and how far I've come or how far I've, how far I've gone, but I can't actually tell you how to do it because you're you and I'm me. There's an interesting insight here. So we're what toward the end of September, three months before the end of the year. So three months until January 1st, which is when most people want to hit the ground running. They don't want to try and reverse direction on January 1st because that means that it's going to be very hard to do.
47:44I went out to Thailand 10 years ago and I wanted to go to a bunch of different Thai boxing gyms and I want you to learn to fight. So I spent nine months before I went to Thailand doing Thai boxing classes, because what I thought was, hey, if I've learned a lot of the basics, when I get out there, I'll get to learn really cool stuff, like more advanced techniques, or at the very least, I'm not just going to spend my trip around Thailand learning to throw a jab properly. So I spent a good bit of time drilling the basics. And then when I got out there, sure enough, I was able to actually really tap into some of the expertise.
48:15So I sort of used the momentum in advance to carry me into this period that would be an extra boost when I got there. So given that we're three months away from the end of the year now, if someone wants to enter January with as much momentum as possible, what do you think they should start doing now? Well, I think they should just start, well, I guess you'd say, or at least what you did was you did your homework first. So if you're thinking, I mean, every January that shows up, and now I've been through, I think this will be the ninth one. Obviously for the first one, that was a year into the gym for me.
48:47So I'm still the beginner, but at this point, depending on how much of a regular you are at a gym, you know who the real regulars are and who the guys who just showed up today are. And I'm not dogging to them for showing up, but it's like, you know, the, uh, you know, that little marble toy where you flip it upside down and it always ends up in the same distribution. Like no matter what, like, look, I'm glad you're here, but I know a bunch of you guys are just going to flake out and be done. So yeah, I mean, if he could just start easing into it, which is not a cool thing to say, what's cool about the gym is, you know, bring it, just go totally nuts.
49:26But in reality, it's like, well, you should probably just ease into it. When I'm talking to guys, uh, or just, you know, getting into like what you should do when you start working out, like what's your level at right now? Are you at zero gym days per week? Well, guess what? One is more than zero. and one after you've actually done it it's not that bad so now two is probably a little bit easier three or even just getting a membership in general i think a lot of these guys they might even fail the launch in that sense because it's like i'm gonna do it i'm gonna go in at six and get my membership well you're setting yourself up for failure man why didn't you get it before why didn't you do all the just do a little bit before but yeah just easing into it because that whole, you know, if right now my bar is like, well, I want to get to the point where I can just go a hundred percent all the time without fail.
50:14And like, you know, I know I didn't just give up on that rep because it was hard. Well, that's just my bar where I'm at, but way down is the bar of, I got my membership today and I went to the gym three days a week today. I did 10 minutes of cardio today. Like it, to start from zero is half the hardest part, but also half the easiest part. because the smallest incremental changes are percentage-wise huge. Yeah. Yeah. Yeah. Relatively massive. Absolutely small. Yeah. But they might feel small. So it's like, if you have this perception of, well, I don't want to be the three gym. I don't want to be the three day a week gym guy.
50:53Oh, fuck, man. You're the zero gym a day a week guy. Like you got to get the three, you know, you're not better than three. Everybody came in to get their one membership for the first time and they didn't know what they're doing and they were kind of anxious i mean i remember i'm on vacation i went to the ymca in florida and i'm uh i'm like two years in at this point i'm shoulder pressing the 50s i'm maybe 170 and i'm thinking these guys looking at me like like just very self-conscious a little bit uh well relative to now now i don't think like that but it's um Um, yeah, it's like, you can't, you can't be above the small steps because I think so many people are in their head.
51:34They think, all right, well, you know, if I, I mean, I'm sure you hear this. Well, you know, if I dieted, I could get shredded. Guys are going to show up to the Olympia. Oh, you know, if I really bodybuild it, I could get that big, bro. Like, okay, well, you're not even doing any of it right now. You're doing totally zero. So it's like, could you really actually? and it's this idea that it's like if i can't be perfect it's not even worth trying but that's combined with the pretentious system of i totally could do it i could do it for sure if it wasn't the skill gap and the consistency and the ability and the hard work and the time and the duration because it's easy to tell yourself i just don't want to do it because it's just a preference thing for me i don't really want to it's not very fun to say yeah i'm just i don't i don't want to go that hard i don't want to actually work out i don't want it that hard i'm nervous about i don't want it that hard i don't want you don't fucking kid yourself dude i could do it if is i don't do it yeah every i every i could do it if is more of a i don't want to do it because yeah but you're lying to yourself by saying well it's because of 10 other things what would you say to the guy who is currently going through that downward spiral they don't think that they've got the capacity to do what they want to or what they're used to, they've talked themselves into a rut.
52:55I think they would just have to, I mean, I think the best example to get good at anything, or not even just get good, but get like inspired to do anything, is just to watch people who have done it. Like when I'm training legs and thinking squats, it's like if I see a Tom Platts workout added on my phone, like holy crap. And like, it's so basic. Oh, I'm watching this guy do this thing that I'm about to do. Oh, that's making me excited about it. Like just monkey see monkey do. But like if you're, um, you know, I, I pretty much say this to everybody. It's like, what's your beginning state right now?
53:26Where are you at? If you can find someone who has been there documented it and showed it off from where they were to now where they are, like the guy who was 500 to 200. Well, I mean, I can, I can tell you the basics of like, you know, do your cardio and like diet and everything, but I haven't lived that exact scenario. I can tell you tips that I think would apply, but if you want to hear from someone who's really done it, then you've got to find someone who has, and hopefully they've been posting stuff about it. Can we find Tom Platt's leg training motivation? Try and find a short. There'll be some unreal edits of this.
54:03It's crazy. But just seeing something, seeing someone do what you want to do, I think is probably the most motivating thing you can because now not only are you seeing somebody do it but you're just getting it proven in your own head like this is totally doable right i remember this is also another guy i'm a guy he's just some dude i remember watching greg plitt as a early 20s guy and he used to do videos outside of the gym in the parking lot the middle of the night like three in the morning and uh that guy was just so fucking positive and so i often think this is kind kind of a weird fork to imagine in reality.
54:41But if Greg Plitt and Ziz hadn't passed away, I think that we would have a markedly different gym culture today. I think that they were so formative. And at the time, like think about where Ziz would have been. He was in 2012, he was probably 23 or 24, something, so he's like similar age to me. So he would have been absolutely ripped. When Instagram comes along, would have been like peak, peak shape. He wouldn't have stopped that whole culture, which was, would it have survived me too? Maybe it would have had to have been sanitized a little bit, but it wasn't like he was super toxic. He was more like his whole line of disregard women acquire dance moves was like kind of proto looks maxing incel, but without any of the toxic elements of it.
55:36But I think him and Greg Plitt and fucking Rich Piana, dude, like we lost some of the greats the last decade. That's a big three. They are the big three. That's the Mount Rushmore. That's three of the Mount Rushmore. I don't know who the fourth one would be of the influencer world for probably Seabum, I guess. um but yeah fuck if we've got one of three have we got a a freakish video this is where he's just doing partials isn't it he's screaming more
56:06if you didn't know what was happening to the lower half of his body uh you could be quite surprised if you didn't know gym culture yeah like the the normal person would look at that like if they walked uh let's say that was like a gym with a garage door next to a sidewalk of like a town and like a normal person walked past, instant reaction, what are they doing? These guys are totally nuts. But like once you're in it, I'm like, nice. That's a good set. That's probably a really good set. It's kind of sick. The supplement industry is full of products making claims that they can't back, which is why I'm such a massive fan of Momentus.
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57:11If you don't love it, they will give you your money back. Plus they ship internationally. Right now you can get up to 35 % off your first subscription and that 30 day money back guarantee by going to the link in the description below. Or heading to livemomentous.com slash modernwisdom and using the code modernwisdom at checkout. That's L-I-V-E-M-O-M-E-N-T-O-U-S dot com slash modernwisdom and modernwisdom at checkout. Wasn't there a thing that Tom Platz, was he chewing tennis balls or something? Didn't he say he was like working his mandible jaw, but maybe he was using mastic gum or some early version of mastic gum or something i didn't hear it but maybe i swear that he was saying i mean there was an era this is this is something for me to mansplain to you or generation explain to you uh for a second there was a beautiful era in the world of bodybuilding where we didn't know the truth about lots of things and it meant that you wasted shit tons of time and effort and money on stuff that was completely pointless but fuck it was exciting like is this new blueberry extract perhaps the reason why maybe it is better than steroids and then you have to go on this weird russian website and order blueberry extract and like is that just you're on the misc forums of bodybuilding.com like desperately trawling trying to find the guy that's got the secret to big delts and like now it's bodybuilding is largely a solved problem and at the time it felt much closer to like the frontier like we knew enough to know that some stuff worked but there was still enough unknowns to be able to be super experimental yeah like fucking rich piano's eight hour arms workout was something that people were like that might be the answer that might actually be the answer i'm uh i guess i'm actually if you asked me like a year into the youtube videos when they're actually taking off i probably would have said that i've definitely have done the eight hour arm day by now i haven't done it yet i guess i probably should sometime that would be a huge request i wouldn't be opposed to it just for the fun of it yeah but yeah it's um yeah it's definitely different now.
59:05I think the, one of the bigger changes bodybuilding wise is, uh, just the, the performance angle of it. Because when I look, when I think bodybuilding character or like someone who, uh, maybe not even that, but someone who actually gets me like excited about it, just the gym in general, you know, cause that's kind of the precursor to even getting on to the stage is the training part. Like that's, that's the part I really get excited about, but it's like watching Tom Platz or back in Pump and Iron, like everybody had a lot of personality. Or, I mean, even Dorian Yates, which compared to like an Arnold, a person with a personality from a completely different side of the universe.
59:42But they still were able to like portray what they did and how they did it in just like such a cool way. And I think it was, you know, maybe a combination of just the fact that you would, now I would kind of call that social media, but that was like CDs and just documentation. and like since it was so new they maybe didn't have this like mental construct of okay i should put on an act in a certain kind of way what is up with that because i would i would agree even the last era of bodybuilding bodybuilding that i think people really obsessed over the competition itself and the characters that were inside of it was jay ronnie like that run uh branch warren um like that era and then i don't know something just obviously like seabum is a phenom but it was about him it wasn't really about the competition and there's other guys that have got great physiques but i don't think anybody cares about the the personality in quite the same way and i don't know i know that haddie chupan's like a absolute turbo freak like massive jack guy i don't know anything about him and maybe that's me just growing out of it and aging out of it but i get the sense that it's not just that i feel like the the world of that has sort of fallen away am i right there yeah i think so i and i think about this all the time or maybe not not just when i'm like sitting but when i talk to anybody about bodybuilding it's like yeah the 90s early 2000s like it was uh it was to the same prestige as like the wwe like these guys were it was like They were characters.
1:01:21They were coming out. There was like more, and it was also the, what's kind of weird is it was like the most competitive era. Like even now people do an interview with Ronnie Coleman and he's like, Ronnie, what do you think of all these current guys? And he's like, they don't got it. And he's just telling them that he's just saying a fact at that point. Like they just had, they had something, but there was also this character and this charisma to it. And it wasn't even so much that they were the most competitive. Like Ronnie and Jay were, I mean, I can't even imagine how they like really felt about each other in like the most competitive period of that time.
1:01:58But like, I've never heard Tom Platz say, you know, I need to win. I need to win this show. And all the stuff that I hear him talk about was like, even when you go up on stage too, or just talking about training, he's like, just the enjoyment of doing it, being around other people, doing it with him. And he's like, you know, you just come out and there's this. like i'm trying to just say what he said like almost verbatim but he's like there's just this energy from the crowd and they're all just cheering for you like he just wanted to do it he didn't care if he came in last place whereas now i mean there's a like there's different videos of guys like more current bodybuilders where it's like a full-on interview like day in the life of the show like doc mini documentary and the guy's like you know if i don't if i don't place in the in if i don't place in the top five um i should quit bodybuilding so it's much more performance focused much more outcome focused yeah which i would actually i want to amend my previous uh era uh finishing point i do think phil heath and kai green yeah i was gonna say they also still and that was what early 2010s ish yeah probably and then it was after that but yeah your wwe analogy is perfect it's like branch warren was the sort of skinhead new metal heavy metal like hard long shorts boots guy yeah everybody was like just so interesting kai green was the artist philosopher with the hair and the dance moves and stuff.
1:03:21Phil Heath was like the all American college ball athlete. You had different roles that everybody took. Jay Cutler was sort of like classic Florida man on like a lot of drugs. You know, he's great. And I don't know. And it's strange that a sport can be carried so much by individual characters. And I suppose it's because it's such a small pool. How many NFL players are there, including all of the squads? Fucking thousands, thousands and thousands. And people can support the team and the team plays as part of a group. even tennis yeah sure you can have generational talents and stuff but like tennis is a sport outside of the people that just play it too it's like a thing i don't think that bodybuilding is i think that bodybuilding in particular is reliant on not just the bodies maybe even more the personalities of the people that are involved in it i think so and it's um i'm kind of coming up with this thought as i'm saying it but i think the it's like what is the nature of bodybuilding anyway, right?
1:04:25We say bodybuilding competition, but it's a bodybuilding show. And what I think is different now is everyone can post their own videos and their preps and their training and their everything is just how it is. Whereas before, all these guys, I mean, you did a couple of DVDs every year, but pretty much the show was the show and they came there to show off. And that was just something about it had some theatrics. Whereas now I think with the social media side of things. Somehow that's changed the hype that just gets built up behind it. That's strange, right? Because it's more transparency, but seems to be less relatability.
1:05:05But I feel that there is not a person on the planet I have less in common with than Kai Greene, right? If you were to pick two humans on opposite ends of every spectrum, it would be me and Kai Greene. However, I feel like I knew him to a degree. I feel like I know him. I don't feel like I know the only person I think that's the two people I think that are broken through are you and CBOM. And, um, that's one of the reasons that maybe even in a world where there's more opportunity and more people attempting to try the relatability thing, there is, uh, uh, sparse supply and an even greater demand.
1:05:41Uh, you got to spend a good bit of time with CBOM. What did you learn from hanging out with him? Yeah. Now it's, um, Oh, I'll tell you this, I don't know if I've told this story before. So I'm at, we're at the Olympia. This was maybe two Olympias ago. This is, I think, the first one they did in Vegas. So this would be two ago. Maybe one, I don't remember. But this was one of the Olympias where they do this little press conference with a lot of the classic guys first. So Chris is up there, errs, everything. And I remember just walking backstage, and I'm just chatting with everybody, and I see Chris from a distance.
1:06:15and this was pre-comp, like, I think he was competing the next day, or maybe the day after that. But just like, he was standing with so much aura. It was nuts. Like, I think it was, it wasn't necessarily how he was standing, but you could kind of sense how everyone standing around him and like in the outskirts of where he was, like, was acting. And like, he was just super intense focused. Like, I've seen, the only time I've seen something with that much like, just, you don't want to call it stopping power of like people around was uh i get to do a little back workout with arnold at gold's gym which was nuts because he just rolled up on an e-bike and it was just him coming i've seen that video going to hit a workout yeah and um but when he walked in just looking across the gym was like like somebody's holding uh like somebody's holding like launch codes or something it's a reality distortion field yeah that's around this one person like in a positive way but just like that's Arnold right there like it was just crazy but uh but yeah I mean getting to talk to him like normal I'm not uh I haven't been spamming all the C-bomb videos but just from all the different back and forths it's crazy I'll just kind of casually is but I'm not always um like prying like for for tips and everything and maybe half of that is just because I'm like, I kind of want to figure it out on my own.
1:07:37Like that's part of the fun part of it. But now every time, usually with all the gym truck stuff, like anytime we're at a different shoot or different events or things, I'll try a good bit with him, right? Yeah, a little bit. Yeah. With David. Yeah. Yeah. Yeah. It's just kind of cool. David got shouted out for being on his phone. A little bit, but no, he's a, yeah, it's crazy to see somebody who's done so much like that. Yeah. He's a unique guy. I think Chris is a very, uh, unusual candidate for someone that goes on to be as well known as he is. Like he's not got the construction or desire for much of the notoriety that he's ended up being afflicted with.
1:08:24It almost does feel a little bit sometimes like maybe, uh, not quite an affliction, but so maybe somewhat closer to a burden like fuck like the guy that kind of is introverted smart thoughtful deep dude now trying to navigate this insane level of attention like the most attention of anybody in what was and still is to some degree one of the most cult following sports ever. And, uh, yeah, he's just complete dad mode now, which is cool. I mean, he's, he's, I think, I absolutely think the world of him, he's been massively influential on me, but yeah, like a really odd, I think about this to do with Rogan a little bit as well.
1:09:11We're very fortunate that the first person we got in the world of podcasting was like a benevolent leader largely for all of the criticisms that people that don't like him can have about him joe is a fucking even the people that don't like him have to concede like he has been amazing for the world of podcasting like he's so pro-social he's so positive some all he wants to do is lift up other people he very very rarely starts beef like he's not backbiting he's not uh fucking people over for money. It's not, there's never headlines about Joe Rogan does this with his cash or invest in this thing or whatever.
1:09:51Like, it's just, all he wants to do is train, commentate, do comedy and do his part. And that's it. You're like, fuck, like we could have had the most descendant medium of the last 20 years be headed up by someone that was a total asshole, right? Like a complete like tyrant. And we got someone that was like a really wonderful figurehead that's just trying to make the industry bigger and help everybody along that he can. And the same thing's kind of true for Chris. You know, you reignite classic or ignite classic basically with this one guy and he's openly talking about crying in his girlfriend's arms weeks before he goes on stage and singing the song of how beautiful it is to have a baby and to get married and to live a simple life and then he moves away to nashville to like have an even simpler life and the you know whole ranch thing i i don't know i i think people can have problems with whoever they want but you need to accept hey if we rolled the dice there aren't many universities where we would have got a better person that was the figurehead for this particular industry and i think we've done it we've done it pretty well in in two different domains though yeah i think there's um yeah there's something an x factor with guys like chris and i feel it feels kind of weird for me to say that about me because it's like now i'm talking about myself i would agree i think you've done it as well just with social media in general like getting back to like why it's different now compared to before like i uh you know how you just said there's so many more people getting into it because now now it's the thing now social media is the you know the gold mines in california which this is what i got to do to be successful at whatever i'm doing and i always think that the guys who end up doing the best are the ones where what they're doing is just what they would be doing anyway so there's there's i guess you'd call it different kinds of social media because there's ones where guys might be like putting on a show like this like this isn't necessarily something that would just happen casually like this is a little bit more put up but um when it comes to anything that's like activity based or like just personality based like following like for me it's it's like seamless because i would already work out anyway honestly my days don't feel like the addition of the recording takes away at all from the gym like it's almost second nature i just pick up the camera move a little bit just maybe a bit more talking out loud yeah a lot more talking out loud that's for sure like in the car but it's a it's just something i would do anyway so with that being the setup for it i just talk about what i would already talk about, you know, I don't have, um, I'm not hitting like script lists.
1:12:28Yeah. Cause it's, um, but that's kind of what I think people try to chase when they say like, okay, well, you know, you gotta be relatable or I'll, I'm always scrolling on my phone way too much, but I'm, I'll see like a Tik TOK live with like four different people on it. And they're talking about what they want to do. And they, uh, they boil down the social media to like the specific angles that you can change to try to somehow make it successful. They're like, oh man, you got to start being way more relatable, bro. Or like, no, you just got to find your niche. You just got to find your specific niche and just, and it's like, well, ooh, you're boiling down what I would consider maybe a YouTuber who I really like.
1:13:10Or like, look at like the Outdoor Boys guy. He just was doing that. And then he said, you know, let's start making videos about this. I don't know the exact origin of when he started, but this is the thing that he already does, is good at, And then he was able to talk about it and make a video out of it. But since he would already do it anyway, it's not extra for him. The way that it comes off is so natural. And I think now there's however many thousand times more people posting things and trying to get into different subjects of even tech videos or the gym or anything. But they're trying to force this relatability.
1:13:45They're trying to do something for the sake of this endpoint of like, oh, I wanna get this many followers or something or whatever. And it's, um, I can't even relate to it almost because for me, there was never this like analytical plan of, oh, I should start talking more something or anything. It was like, this is what I do. I'll just keep doing it. And then the X factor for me was I got really lucky and it just started taking off really well. the it is far fewer people than think it are good enough actors to be able to pretend to be something that they're not like most people can see through the bullshit in that regard and uh yeah speed running authenticity is not an option like you you can't like growth hack relatability you can either just be yourself or not and uh there's a guy can you find henry west gaming i think he's called so he's a british guy and he dresses in like 18 he has like a bugle and a monocle and he plays over the top war games bro fucking henry go to his shorts go to his shorts this guy fucking rips uh just go by most popular top right top left yeah um yeah let's go to the a Shoo Unhead video ultimate.
1:15:02What is the ultimate male fantasy? Company on my order. Company. Company.
1:15:13Sean! Come on! Yeah, I have a sneaking suspicion that he's having a lot of fun right now. Best time. Sean knows they're doing it. Look at that.
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1:16:29How come you chose to coach yourself for your prep? By then the social media was really big and I've seen guys where they're like my demographic of like an influencer bodybuilder type dude. And they always just get drama when they get a coach. Really? Well, it's not always, of course, but it's, um, but I mean, this, it was like in the first year of the bodybuilding channel or like my workout videos, it was like zero to like 1.8 million on YouTube. We're like just nuts. So that was two years before the first bodybuilding show. So by then they're like the, the infamy of like Sam, like Sam was like a character, uh, in the space.
1:17:11and it's um for one i just think i could handle doing it on my own because it's like that's how i do all the other stuff about the gym like one of the best parts about it is just the fact that like it's my thing like that's my version of like the sanctuary where like the point almost isn't to try to push the envelope to the absolute maximum with like 10 different coaches and with the bodybuilding you know there's not like 10 different pharmaceutical like care you know like guys like a like a hottie chupin like you're these the olympia bodybuilders like everything that they do is this regimented like it's just that's just not even the point for me but the fact that i do it for me makes it more fun because if you gave me a piece of paper that had the workout for the day and my meals for the day for me i would feel like oh that's just this guy just gave me a bunch of homework to do even if it was but if you have to design the homework for yourself if i make the For me is better.
1:18:07It doesn't feel like work. Like if I had a listed workout, I think I wouldn't, it just wouldn't feel the same kind of. And that's just maybe a me thing. Is there a level that you think you would get to where you would consider a coach more seriously? Yeah, I think if somehow it turned where I'm like, okay, you know what? Now we're switching gears. We're going to aim for an Olympia debut. So that'd mean I'd have to get big enough to win a pro show. Or you can kind of cheat it. You could schedule a bunch of pro shows that are like in South Mexico or Ireland or just do all this. Are you saying that the South Mexicans and the Irish are not that jacked?
1:18:48Well, more so you could do a bodybuilding show that is somewhere that not a lot of people will be. Yes, yes, yes. So the difficulty of the show is only how difficult are the competitors there. So typically everyone goes to like the New York Pro or the Pittsburgh Pro like these. But some guys will go to like the tiniest corny corner of the world show. And maybe they're not at the biggest level they could be at. But since they won it, they would qualify. so you can kind of game it but yeah if that were the point then that would kind of demand like a team but uh but for my first shows it's like half i just want to do it on my own because that's fun for me and for me that's like this mental flex of like oh if i do it for real that means i did it it was my and this whole thing has kind of been my thing like from the beginning but also here's what would happen if i had a going getting a coach for the second pro show or the second show that was like the pro debut at the Arnold earlier this year.
1:19:47Like if I look decent, which I did, well, he got a coach this year. He got a coach this year. I guess the coach reeled him in. This is the dumbest dude ever, but the coach figured it out for him. Or if I do bad, the coach is going to say, and maybe they wouldn't, but I wouldn't be surprised. Oh, well, this guy just wouldn't listen to my program. And I'm like, save me the trouble. It feels like you want to own the consequences, good and bad. Yeah. If I showed up and I look like total trash, I guess I'd have to just be like, all right, guys. I don't know what I'm doing. Sorry. Whoops. I guess I saw it.
1:20:23And for me, like the, I don't know, something about that approach to it, I just liked. But beyond that, I, yeah. I mean, I've been working out on my own from the beginning. There's a difference though, right? Than getting yourself in shape to getting yourself stage ready. Yeah. There are a lot. just by design, there's fewer and fewer people that know the absolute elite level procedures for, okay, what are you doing with your salt? What are you doing with your carbs? What are you doing with your water and timing and body fat coming in? And how can we hack your mental state so that you feel in a good way?
1:20:59All of these different things, which I'm sure that Chris has got dialed down to a T. But yeah, as you get more and more attuned to a higher and higher level, I imagine that maybe at at some point you're gonna have to pick up the phone. Yeah, and maybe this is just kinda how I think about things, but when it comes to like, looking, let's say looking big, just walking around. In my head, I'm not thinking I wanna wear the tiniest shirt I can. I'd rather have a bigger shirt and fill it in. So I'm not necessarily trying to optimize the tiniest, like if we, or if I, when I first did an expo, I remember taking a picture of somebody and I like, make myself like extra big, and I'm like, whatever.
1:21:38If I'm big, I should. Well, that's because you're big. Yeah. You don't need to make yourself like extra big when you're like an outhouse. But it's like, if I'm, if I'm trying to be big, well, for one, I should just be big. But also, why would I want to tell you? Like, that would be insufferable. Hey, do you see how big I am? Yeah. Well, if you did see that, why would I even say that? This is like the trolley problem for the skinny dude. Like, if you knew how big I was, I wouldn't be so big. and now that you do it, what was the hardest decision that you had to make during your prep as your own coach?
1:22:11I don't know if there was a specific hardest decision. It was, I guess you just kind of say doing it anyway, because you got to plan this sort of thing out. And with the NPC shows, which you'd call the Little League, and then the IFBB Pro shows are like the Big League. NPC, highly unfortunate acronym now. Really? Yeah, well, non-player character. Oh, yeah. Yeah, you're right. I wouldn't want to enter my Little League bodybuilding show, though. Yeah, exactly. I'd prefer NPC. Yeah, yeah, yeah. You're right about that. But they're not always scheduled until like semi-short notice. So I was asking around.
1:22:48I'm like, okay, which show can I do that's right before the Arnold? Because that would be the point. You do the qualifier show and then the - You roll the condition into the next one. Yeah, exactly. So you only have to do one prep for both. So once I got that figured out the year prior, like, okay, and like we're gonna do the show in february in vegas that basically broke down like okay so now i'm here in october and now this is middle of february so by here to there i gotta get into my version of show ready but other than that it's kind of just the doing it like there's no one day where i was like okay now i really gotta bring it except for when i worked out with jay cutler what was that like well i mean jay's super cool very if you ever talk to jay just very casual like lighthearted and i think that's because he with his career he ended it very well so you got nothing to be like bitter or doesn't feel unrequited or unfulfilled yeah and he's doing so good he doesn't need anything from anybody so guys like that are the most chill what is he doing now just all sorts of stuff i mean into um yeah like different kind of realist like that was something that people have been hyping up jay forever like there's a there's different business different stories about how after every olympia win he put all this stuff into something and then he spent three months like touring like he's uh he was hyping on instagram as soon as they came out like to the other guys like you guys got to get on instagram and youtube like he's a he's ahead of the game like the gary v of bodybuilding interesting but i remember this is like a two or three months before the show we're doing a little workout to go in the posing room he's like all right your condition's decent that was like the that's like the clipped line uh because it's like yeah look reasonable at that point but when he said that he he didn't mean like in that bad of a way but he what he really said was like you better get serious so i did a little i started doing a little extra cardio after that isn't it interesting that a compliment could be one of the biggest motivating things because you're like that should have been a better compliment he's being somewhat polite there.
1:24:44Do you think there's anyone whose bodybuilding advice you would accept without questioning it at all? I mean, so it's not like I don't, I guess it's more so I just don't want to be, uh, what would you say? I guess, I guess the only word I can think of is like commanded. Cause if you have your coach now, you're essentially given this coach like this control, right? Like that's kind of the nature of it. But I want to, I'm taking advice from everybody. So it's like, I want to be constantly open to what this guy's saying or what this guy's talking about. Okay. This makes logical sense in my head, like things like that.
1:25:19Because also this was just a regular person and he just learned all this knowledge. It is not as though he is just magically knowledgeable. The knowledge is out there. So in my head, that's almost his own challenge of gathering it for yourself. So I can find it. Yeah. Or he found it and he just told it to me. Now I got it. Yeah. Yeah. Yeah. Now I stole it from him. So thank you for that. But that's why people use, you go to experts, right? Like when you think about it, think about this from a book perspective, somebody goes and writes a book and they have spent decades, decades and decades of their life looking at this one particular area of this one particular part of the world.
1:25:53And you now get to look at this entire life synthesized down into a single, single 60 ,000 words, like bit of paper this you go okay how long did it take this person to get to this stage and i just get to read it and like draw out like sucking water out of a sponge i get all of the concentrated information and that's why you go to experts that's why you go to the chris bumsteads or the phil heaths or the j cutlers because you go exactly you've got all of this stuff in there so it's not as though i'm saying do not get a coach it's more like for whatever reason i just don't want one right now and i reserve the right to change that i plead the fit in the future uh you talked about co-owning a peptide company what's that been like yes well it's um oh certainly not bad on my end in terms of like actually how they're moving forward we've got a kind of a bigger not you wouldn't call it a release but they're just changing the uh the nature of it to more of like an actual telehealth like doctor prescribed thing october 1st but yeah peptides are very, I mean, it's not like they're new, but it's quite the topic now because they're the thing.
1:27:06Remember when ashwagandha was the thing and terkesterone was the thing. I lived through the terkesterone era. Yeah. So it's just the thing, but it's like, you know, every time I, um, like I've just got BPC and TB 500, like just at all times. What's your experience with peptides? What, what, what do you, what have you found to be useful? definitely those two for sure and then as of late uh you ever hear of ghk that's the copper thing people use for skin and hair yeah i've been doing some of that i feel like that's been kind of clearing me up a little more so it's like a more of an inflammation reduction kind of thing and then that extra collagen up regulation so i haven't noticed like i'm not sprouting hair everywhere but i can definitely tell my skin's looking a little better from that one like every time i would actually tweak something or like when guys, uh, so, so far I haven't, I don't talk about it as much in the videos because for one, once everything's like fully regulated, there's a huge percentage of people that are just waiting for that.
1:28:04They're not thinking, they're not thinking for themselves per se. It's, there's a green light. Now it's, now I'm fine with it, which is just kind of unfortunate. And then the 10 % who are knowledgeable and have done them know this is just a thing my shoulders out of whack and i hurt my rotator cuff and my golf swing hasn't been the same i started doing bpc for two weeks and now i'm back and like that's kind of the extent of it but it just gets overhyped you know because now i mean you get all the all the tiktok kids and like literally kids these guys are like teenagers and they're on like a tiktok live hyping up like oh you get 10 vials of so-and-so that they're just shooting up tessa morala and all yeah exactly And it's, um, it's kind of, I'm trying to think of something else that is a good, comparable situation, but it is just this thing that has legitimate use case, but it is so overhyped and just like dramatized because of just everything involved with it.
1:29:03Plus now pharmaceutical companies are more involved. Once Eli Lilly, like patents, Reddit, True Tide. Like, it's funny. Every TikTok ad. buy anything, two vials of Reddit True Tide included. Because all these companies are about to get cease and desisted. Oh, that's interesting. They're just trying to give the stock away. Yeah, so for them, they're like, this is going to be worthless to us because we're not going to be able to actually sell it in a legitimate way. Oh, that's interesting. So a lot of stuff like that. But it's sprinting for the finish in an attempt to try and get rid of all of their stock.
1:29:34Yeah, exactly. Wow. But it's so crazy that it's just like a lack of knowledge because would most people say that Ozempic is a peptide? They wouldn't know that it is. Yeah, they wouldn't know. They just say Ozempic is Ozempic. And then that's funky too because I don't know how you feel about, actually I would imagine I know how you feel about retitrutide, but it is just a thing that beyond, or of course I'll change my opinion if a certain study comes out revealing this crazy side effect, which there's no leads of yet. But of course if there were, then I'd say, whoa, don't do this. But it's like, are you mad at somebody for taking caffeine when they're tired?
1:30:15It's a little bit of an extra step to stretch that to like a redditrutide, but it is just taking an intervention of what you'd call a normal human process without that much of a, in terms of like a negative effect. So it's like, some guys still hate on caffeine. They're like, you shouldn't be taking caffeine for pre-workout, man. I mean, David Goggins says that you shouldn't ever train with music on. So there are levels of puritanism that you can get to from Red Hat Roo side at one end to David Goggin's Dark Thoughts as a soundtrack on the other. But yeah, I know exactly what you mean. A lot of it, I think, is because of the delivery mechanism.
1:30:55Like if anorectics and GLPs were first released as a shot, that you took a shot, or it was just a tablet or something, or maybe it was a patch or something else. There's something very intimate and medical and for some people icky about the needle thing. Yeah, exactly. If you can do the needle thing or that takes it to another level of medical supervision that's needed as opposed to, well, if I just pop this pill or if I drink this shot or if it's a shake or something, if it was a special shake that you had that was like a meal reduction shake, not a real replacement shake, where when you drank it, you didn't want to eat for the rest of the day.
1:31:37One meal a day shakes. Not only do you need to have this, but it'll make you feel full for the rest of the day. I'm sure that you could do that. It wouldn't surprise me if we ended up having that at some point. And you go, okay, if that was the original delivery mechanism, I think people would feel somewhat different about it. But because it's not, I mean, because you can do the opposite. There's ways that you can encourage ghrelin release. Like you can make yourself more hungry. And is that, do people look at that as being a like a weird kind of that would be like um that'd be people talking about mk677 which i guess i don't know we need huberman right here to really tell us total crazy specifics have you ever tried this isn't really that cool anymore but it was 15 years ago ghrp2 and ghrp6 so it's growth hormone releasing hexapeptide and uh you used to take that with mod grf so it was a endogenous way to get your body to create more growth hormone one of the side effects of it was fucking insane ghrelin release so bro when me and my house met this was 2010 2011 i was using it so i knew bacteria static water research use only peptides this was fucking 2010 yeah like 15 years ago drawing drawing it up and we used to do it the way that i was able to do it post-training the only way i could do it is if i was already cooking when I shot it because by the time that the meal was finished, I was like, like fucking starving.
1:33:03And it was, I've never had hunger like that before, but it was two good things. If you're looking to put a little bit more in or a lot more in from a calorie perspective, it's really encouraging. You'll, you'll get that. Yeah. There's definitely, I mean, it's just, it's just a huge subject anyway. Cause like, where's the line, right? Because between, uh, cause like, if you look at something like when guys talk about, um, i guess not even like like hcg yep so now you're promoting natural production of your testosterone same thing would be true with clomid right but it's well you're still raising it by taking this thing but just because you went through three other steps what about tonkat le what about boron what about like the studies where your testosterone is raised just from training legs versus not you're not allowed to do that like where's the limit yeah or something like that if you get enough sleep you raise your testosterone yeah but i think the it's just like a knowledge thing.
1:33:54Like the smarter people get in terms of actually knowing what things do and not even that, but like even with the diet and everything else, it kind of just opens the door to like, okay, what should I be doing or what would be like unnecessary? I think two things are anchoring and adoption. So what is the current status quo and how much are people anchored to what now is considered to be normal or typical or whatever? And the new thing is always going to break the status quo. So people are always going to be skeptical or feel like that is some kind of different intervention that's not familiar with.
1:34:25And then the other one is adoption. Because so many people use caffeine, very few people would point to caffeine and say, that's an unfair competitive advantage. Because so few people use MK667, they're going to point at that and go, well, that feels alien. That feels like an unfair competitive advantage. But if you end up with anchoring bias changes, changing, which is just a matter of time, it's just time under tension and then adoption changing you end up with a very different world yeah yeah i think probably within the next well i mean i don't know what's the what's the year cycle of when the next thing is uh it depends if if peptides stick about for a while i mean you don't know what's going to come next but i think a lot of peptides i'll be interested to see if rfk when he leaves if this peptide thing gets rolled back because at the moment there's a level of use that's permitted and i don't know if that's going to continue on the other side of it um but i also know that there are some companies collective os is one of them that are trying to make um like access to peptides and presumably your place as well like okay this is not chinese bathtub gray market bullshit like this is legitimate high quality peptides that you know from a source that's presumably inside of the US.
1:35:43And I'll be like, okay, like I have that. And over time as that rolls out, it'll be interesting to see. But who knows, maybe we'll come back around to blueberry extract that I was using fucking 15 years ago, desperate to work out Christian Thibodeau and his blueberry extract, see if that works. Yeah, we'll see. But yeah, I think as soon as that, what you'd call the uninformed majority, here's FDA green light. oh, now we'll switch to the next thing that is still waiting for like, is this thing okay? Because this is something I end up bringing up with everybody when they talk to me about like Reddit True Tide or like if somebody's actually like, oh, is it cheating your diet?
1:36:27And in my head, just in general, I'm like, well, okay, how many like middle-aged housewives are going to lose like 30 pounds before people start saying like, okay, this is probably just a good thing. yeah have you tried any of the glps not yet okay would you maybe consider it if like oh i need a bit more help in my diet or it seems like you're pretty locked in as it is yeah it's i'm kind of right in the i call it a sweet spot of diet um let's call it appetite where it's like for me to eat more food than necessary or to eat slightly less food than necessary isn't too wild but for somebody who's just constantly starving all the time and it's hard for them to even get any like definition from diving down.
1:37:09Well, it's like, that's kind of just luck of the draw. Some guys are going to walk around like bone dry shredded because their appetite is at zero. So they just kind of have this natural predisposition of like, I don't know, I had like a couple of chips this morning and I had a coffee. Yeah. Robert Plowman, who is I think the fifth most cited psychologist in the world in the 20th century. He's the guy that founded the field of behavioral genetics. He was one of the guys that really, really sort of pushed it and popularized it. Twin studies, environment versus nature versus nurture. And he was giving me this example about there's many ways to get fat, he was saying.
1:37:45And he used the example of himself where he said he wasn't a massive fan of exercise. Just exercise doesn't make him feel all that good. But also, if he walks past a bakery that's baking bread, his desire to eat is fucking massive. and also apparently he can put away quite a bit of food and also and also and also the fact that he's a pretty in-shape guy he's got you know this stack of five different comorbidities that are contributing to him supposedly being a fat guy right and he has to work super hard but you can imagine a world in which the total opposite exists i enjoy training and exercising and so do you it makes me feel good and i like i it's i started doing it when i was young but i almost don't choose to do it.
1:38:31Like I feel worse if I don't than if I do. And for a lot of people, they might feel worse if they do than if they don't. And well, I'm not really that fussed about eating that much food. And, and, and you go, okay, that's the same species, right? But two completely different worlds when it comes to training and diet, which are the big levers when it comes to your body composition. So yeah, it's not blanket advice is right. Like calories in, calories out, progressive overload over time, train regularly, right? Okay. There we go. There's like most of it. That's 90 % of training, like progress. But each person, you can't just throw that at Robert Plowman with his bread fetish and say that he's going to take the same advice in the same way that you might do.
1:39:13Yeah. So I think it's, uh, so when I talk about guys like that and it's like, all right, man, if you're trying to cut down and you just don't have an appetite, I guess you're spoiled. If you're the guy with a huge appetite, uh, you're kind of just boned, but that's just how it is. So you can accept or not accept, but like understand these core principles and then know based on like your own situation, what you should do or how you should like act going forward. You know, you can teach me how to like replace a tire on like a NASCAR car and like put the bolts in or something. But if there was an actual problem and maybe something was off kilter or whatever, since I don't know any of the core basics, all I know is you told me to bolt this thing in.
1:39:51I can now do nothing. And I'm like totally useless. But if you told me the basics of like all the different things that go into whatever that little trick would be, I'd be able to like keep an eye out for it and make adjustments. Principles versus tactics. You're right. Like tactics are very fragile and principles are much more robust, which is why, because you did eight years or whatever, six years of training yourself before you then decide to try and compete. Okay. Well, I have an understanding of the principles. Yeah. These are the principles. Yeah. And just work based off those. Yeah. Heck yeah.
1:40:22Dudes, I appreciate you. Where should people go? to check out everything that you got going on? I guess it depends. You know, I throw an Instagram up every so often. I think it's Sam underscore Sulik. You reckon Sam Sulik was taken? Let me check. Let me actually check to make sure I'm not certain. But either way, if you look up Sam Sulik, it's definitely the first one. If you're not the most followed Sam Sulik on the planet, I'll be very surprised. Yeah, Sam underscore Sulik. Cool. And then the YouTube account, Sam Sulik, that's every day. So I'll post one today. And the next day, you know, there's 1 ,200 so far.
1:40:52It's probably going to be, it'll, I'm sure that'll be a day where I'm like, oh, 2 ,500. It's crazy. Yeah. But yeah, just everywhere like that. If you want to see a good workout, that's for sure. Okay. Appreciate you, man. Of course. Until next time. Goodbye, my beauties. Dude.
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From the publisher
Sam Sulek is a professional bodybuilder and YouTuber.
Expect to learn Sam’s thoughts on evidence-based exercises, how Sam is balancing married life with his career ambitions, how to lock in on your diet and exercise for the upcoming Winter, why Sam chose to coach himself instead of hiring coaches, what to do if you’re feeling lost and not where you want to be in life, and much more…
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Timestamps:
(00:00) How Sam Keeps Raising the Bar
(09:40) Why Mastering the Basics Beats Over-Optimisation
(15:05) Is Boy Kibble Better Than It Looks?
(20:04) The Art of Managing Your Exposure
(23:07) How Has Married Life Changed Sam?
(33:42) How to Boss Your Winter Arc
(42:04) Why Changing Direction Is a Superpower
(48:25) The Best Way to Enter 2027 With Momentum
(52:40) How to Escape a Downward Spiral
(57:31) The Trailblazers of Bodybuilding Culture
(01:05:41) What Has Sam Learnt From Chris Bumstead?
(01:16:27) The Benefits of Coaching Yourself
(01:24:44) Whose Bodybuilding Advice Would Sam Trust?
(01:26:36) Why Sam Is Invested in Peptides
(01:36:39) Would Sam Ever Try GLP-1s?
(01:40:21) Where to Find Sam
Extra Stuff:
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Episodes You Might Enjoy:
#577 - David Goggins - This Is How To Master Your Life: lnkfi.re/SN-Goggins
#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: lnkfi.re/SN-Peterson
#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: lnkfi.re/SN-Huberman
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