How To Make Your Creativity Beat The Algorithm (Live Performance) - Dylan Gossett - #1155

26 Sep 2026 · 1 h 29 min · 34 chapters

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In short

Dylan Gossett (Modern Wisdom) discusses how to make creativity “beat the algorithm,” using his live show and his breakout song “Cole” as a case study. He contrasts raw vs polished marketing, explains how virality works (and how teams can “push” tracks), and argues that real artistic growth comes from hard, human work—not shortcuts like AI. He also covers the current touring/music business squeeze (ticket prices, dynamic pricing, “Blue Dot Fever” tours) and why live events still matter.

Guest backgrounds

Dylan Gossett is a singer-songwriter and touring artist based in Austin, Texas. He previously worked at Circuit of the Americas in event operations (including F1 periods). He writes songs himself, often starting from melody/noodling at home, and collaborates with close musicians (e.g., his brother Blake and multi-instrumentalist Colton).

Key claims

“Cole” was written fast (about 25 minutes) and reflects loneliness/struggle despite a good life; algorithm-friendly promotion can help but doesn’t replace song quality; the “middle” between overly polished and overly raw is where many releases die; AI can speed drafts, but using it risks losing ownership and meaning.

Notable examples

“Cole” hook (“pressure makes diamonds…”) and its early TikTok posting; “truck edits”/ecosystem marketing; the “E-Myth Revisited” bakery story; his brother’s song “Ramblin’”; comparisons to John Bellion’s approach; “Blue Dot Fever” and Ticketmaster/Live Nation pricing pressure.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Live Performance of Original Song

0:21 to 4:00

Dylan performs an original song reflecting on personal experiences.

“Well, I'm headed back to Austin, trying to find me again.”

The Story Behind 'Cole'

4:00 to 5:48

Dylan shares the quick writing process and personal context of his song 'Cole'.

“Did you write most of Cole in 25 minutes?”

Navigating the Music Industry

5:48 to 9:19

Discussion on the transition from passion to business in the music industry.

“Um, but I, uh, yeah, I was working there and I might've just kind of been through like a tough season.”

Balancing Art and Expectations

9:19 to 13:42

Dylan reflects on the pressures and expectations that come with artistic success.

“I feel like I can't even imagine being thrown into the music industry or trying to write songs or any of that without, I feel like having a real frame of reference to come back to.”

The Hedonic Treadmill in Creativity

13:42 to 14:00

Exploration of how achieving goals leads to new challenges and expectations.

“and hedonic treadmill right like you get you can't wait to get a new car you spend all of your time I'm thinking about this new car.”

Challenges of Live Performances

14:00 to 14:50

Discussing the pressures and logistics of preparing for live shows.

“That you wanted to have to do soundcheck.”

Creative Decisions in Music

14:50 to 17:00

Exploring the thought process behind songwriting and creative choices.

“I was like, I really, really believe in the song.”

Authenticity in Music Marketing

17:00 to 20:50

The struggle to maintain authenticity while navigating music marketing trends.

“Like, dude, you're not going to fake it.”

Changing Landscape of Music Genres

20:50 to 22:48

Analyzing the shifts in music genres and their market share over time.

“Despite all of these upgrades, the Pod 6 now starts at just$1 ,999, the lowest starting price 8Sleep has ever offered.”

Navigating Virality and Algorithmic Trends

22:48 to 25:00

Discussing how virality affects music promotion and the impact of algorithms.

“a way to make something become effective, everybody's going to start to play that.”
Show all 34 chapters

The Pressure of Live Shows and Industry Trends

25:00 to 28:00

Understanding the challenges of ticket sales and the evolving concert landscape.

“That's, uh, that's just like, that is a mixture of just everything going against people buying tickets.”

Navigating Overnight Success in Music

28:00 to 28:35

Explore the challenges of achieving and maintaining success in the music industry.

“just very blessed we get to keep doing it so that's what we should try to overnight success used to be a bit of an insult and now it kind of feels like what everyone's chasing yeah yeah Yeah.”

The Pressure of Social Media

28:35 to 29:59

Discuss the overwhelming nature of social media and its impact on artists.

“And I, yeah, you know, I think the hardest part is maintaining it.”

Finding Inspiration Beyond the Industry

29:59 to 31:08

Examine the importance of personal experiences in creativity and artistry.

“we have an album coming out so i've kind of been trying to i'm like trying to post more but like I'm like, I don't know.”

Songwriting Process: From Ideas to Melodies

31:08 to 33:19

Delve into the songwriting process and the role of creativity in making music.

“Yeah, maybe I had because, you know, and then I start to believe certain things, right, where, again, like you just kind of keep pushing the line back of like, oh, I hate, I don't like how they promoted that or whatever.”

Collaboration in Music Writing

33:19 to 36:19

Discuss the dynamics of collaboration in songwriting and the balance of ownership.

“It's actually the title of the album, Ramblin'.”

The Role of Ownership in Creativity

37:28 to 42:01

Explore the feelings of ownership and pride in writing and how it affects artists.

“And then I'd double tap over the top of a couple of them.”

Fading Affect Bias in Relationships

42:01 to 44:20

Explore how memories of relationships change over time due to the fading affect bias.

“And he was saying, I can't work out how I was so certain at the time and so regretful now.”

The Value of Personal Effort

44:20 to 47:48

Discuss the importance of personal effort in creative work versus using AI tools.

“Maybe it'll tell me a story about Charles Darwin and it'll be done.”

The Sentiment Behind Personal Communication

47:54 to 49:59

Examine the emotional value of handwritten letters versus digital communication.

“Like it's kind of rare to receive a card.”

The Sentiment Behind Personal Communication

50:02 to 51:02

Examine the emotional value of handwritten letters versus digital communication.

“How you recover is literally going to determine how good your next day is going to be.”

The Challenge of Convenience in Creativity

51:02 to 55:44

Understanding how convenience impacts creative decisions and life choices.

“The decision that everybody's gonna make is, okay, do I want to do the harder thing?”

Commodification of Artistic Expression

55:44 to 56:00

Discuss the implications of technology on music and art production.

The Evolution of Music and AI

56:00 to 57:20

Explore how technology and AI are transforming music creation and ownership.

The Moral Dilemma of AI in Songwriting

57:20 to 1:01:16

Discuss the ethical implications of using AI in the songwriting process.

“If AI helped you to craft the lyrics and then you sang them?”

Masculinity and Emotional Expression in Country Music

1:01:16 to 1:08:24

Examine how male vulnerability is portrayed in country music lyrics and its societal implications.

“It seems like you take a very sort of emotionally informed approach to music.”

Challenges of Writing Happy Songs

1:09:25 to 1:10:01

Discover the difficulties songwriters face when trying to express happiness in their music.

“like happy i think and not not in a way it's like oh man i can't write about being happy because I can, but I feel like it doesn't come off the tongue as easy as like, as like a sadder, more heartfelt song.”

The Struggle of Authentic Songwriting

1:10:01 to 1:12:00

Exploring the challenges artists face when creating from a place of comfort.

“I feel like I can write really well about love.”

Storytelling in Music: The Case of Dolly Parton

1:12:01 to 1:14:16

Discussing the art of storytelling in songwriting and Dolly Parton's creative process.

“Like, obviously, no one thinks that I went and shot this guy and ran away.”

Navigating Audience Expectations

1:14:17 to 1:16:32

The tension between artistic integrity and audience demands in music creation.

Capturing Audience and Criticism

1:16:33 to 1:20:06

Understanding audience capture and criticism capture in creative work.

“Okay, so it's from my world's content creation, YouTube.”

The Evolution of Music Release Strategies

1:20:07 to 1:24:01

Examining the shift in music release strategies and the impact on artist-fan relationships.

“But I mean, you go look at the female acts from like, I don't know, 1950 or even the male acts.”

The Art of Album Releases

1:24:01 to 1:25:16

Explore the tension between traditional album releases and modern marketing strategies.

Live Performance of 'Clothesline'

1:25:17 to 1:28:49

Enjoy a live rendition of Dylan Gossett's song 'Clothesline', showcasing his musical talent.

“But anyways, this one's called Clothesline.”
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Transcript

Automatic transcript. May contain errors.

0:00People of the UK and Ireland, I'm coming to you live. Imagine that, me on stage in your city. Dublin is completely sold out, but everywhere else has got limited tickets left and you can get yours now at chriswilliamson.live. This is a custom-built live show. I absolutely adore it. I've spent over a year working on it. So, if you're a fan of everything Modern Wisdom, come and see me on stage this October around the UK and Ireland. chriswilliamson.live. Well, I'm headed back to Austin, trying to find me again. Something to keep me busy, keep these hands from trembling. And it's something like the weather to try and mock my mind.

0:39I'll try to think of something clever, keep me satisfied. I'll take burning on the weekend Straight down 29 Past the cedars and believers On a rain drive When they get out of the city And pass the smell of the bar Watch the planes go on piping In the sky leaving scars

1:14What do you believe in? Cause I've been having trouble sleeping The only thing I'm needing Is somewhere I can't find

1:35So I'm headed back to Austin When I close my eyes

1:47Well if you want me at my best Then I'm proud of the name I do Trying to focus what's ahead And I'm the winter blues Takes a simple kind of moment To put my mind at ease It takes a girl who says she loves me to make me awake in the knees

2:15What are you believing? Cause I've been having trouble sleeping The only thing I'm needing is somewhere I can't find

2:37So I'm heading back to Austin When I close my eyes

3:16What are you believing? Cause I've been having trouble sleeping the only thing i'm needing somewhere i can't find

3:39so i'm headed back to austin when i close my eyes

3:50Let's fucking go. Woo-hoo! Thank you. Dude. Yeah. Unbelievable. So good. Thank you very much. Great to see you. That one's about Austin, Texas, obviously. Very timely. Yeah. Did you write most of Cole in 25 minutes? Is that right? Yeah. Yeah. Cole was written one of the fastest ones I've probably ever written. Yeah. It started, I can kind of show you. So it started just with, maybe not this exact chord progression. It was a little bit different. I might have an old video that I could show you. But I think it started with kind of that hook. They say pressure makes diamonds have a hit. You know, I was like, that's great.

4:35That's a song. We got to build around it. And then, yeah, verse by verse. And it was just, I remember I was like, had my phone typing on top of our dog kennel in the apartment at the time. and it was like right before we went out with like some work friends and none of my friends knew my son like at all. I didn't, I don't know. I just don't go around telling people and Rolte Cole went out and Julia, my wife was just stoked on it. She was like, this is so sick. And she was just showing people like Snapchat videos of the song. She was like, you know, just what do y 'all think about this? And they're like, Dylan, you sing?

5:07And I was like, cat's out of the bag, I guess. And then didn't do anything with it for like a year or two. No way. you sat on that you sat on a song that did like half a billion streams yeah for a year or two i just i wasn't i wasn't i wasn't on socials like i wasn't putting anything out uh i i didn't do anything until we were on a camping trip um with my buddy caden and his now wife mk and my wife and i julia and uh i brought my guitar and was just playing some songs and caden has like the best ear of anyone i know he's like an a and r that's not doesn't work in a and r and he heard cole and he's like please sing it again he's like voice memoed it and he's like you got to do something you have to do something and my wife was like dylan you should just post on tiktok and i was like well i'm not you know i'm not a tiktoker i was like i almost can't stand it like i don't it's just not like it's not my thing um but yeah i started doing it and then cole became this thing which is insane one of my buddies i was best man at his wedding godfather to his kid and he was playing we were at a friend's house who has a karaoke machine and i don't even know why there was a guitar there and he'd been doing exactly the same thing i bullied him bullied him i was like no come on come on because the choice was between him playing acoustic guitar with a beautiful voice and one of our friends sad emo rapping oh and i was like hey look the the decision is really easy for me to make in terms of oppression the fucking floor dude is so low for you to get over here yeah uh so i'm interested where were you in life when you were doing those lyrics like what what is that so so i was living in austin i i worked in are you talking about coal you're talking yeah coal we so i was living in austin uh i was working at the racetrack the circuit of the americas down here so i was uh at the time i was in event operations i think i was i was i started as an intern i used to live there in like a a trailer in my parents RV for months.

7:02Um, and I just lived at the job site. Um, but I, uh, yeah, I was working there and I might've just kind of been through like a tough season. Like F1 season is just kind of brutal, especially for like the outside guys. Uh, you're just, I mean, it's just like 20 hour days that you're living out there when it's F1 time. And, um, I don't know, it was like that. It might have been some, you know, inner interpersonal family thing, you know, whatever it might've been at the time and um you know I always try to say like it's it's a it's a pretty deep kind of dark song but I try to tell people I wasn't in like the worst spot of my life you know but I'll you know I was just going through everyday struggles you know just like everybody does and um that's kind of what it was I felt like I was in a pit I was like I'm not going anywhere yeah it's not I'm not really like I don't know I don't feel like I'm chasing anything right now like I'm having a great life like me and my wife and our dog like we're having great like we're very happy and uh i was like but a lot of other stuff we were just like you know whatever you know so it's interesting there's like a input output equation i think a lot of people feel and if you're putting lots in the goal the hope is that something's going to come out on the other side of it but you have this sort of latent leverage after a while like you build up you know you pull back an elastic band and you pull it back and pull it back and pull it back and pull hope that life is going to be a bit more linear but a lot of the time you're kind of just accumulating reps or doing something maybe not even doing what and putting in more work than you will do in future and not seeing the rewards i think that's why you know the top comment cole's got 22 million plays on youtube the top comment says this song has the feeling when you're working on yourself and making progress but you still feel lonely and like a failure yeah that honestly that's a great way to put like that that's how it felt i guess is like it just felt like we were putting the hours in almost you know it's like we're doing it but I don't know it's like we don't nothing we don't feel any different but now I almost see now it's like without like if Cole happened let's say let's say I was writing about other stuff and Cole happened five years earlier no way there's no way that I that I think we I would be touring doing the same thing that we're doing right now why because without I think without going through that job and understanding even personal relationships outside of college, like just kind of real world items.

9:20Like, I don't know. I feel like I can't even imagine being thrown into the music industry or trying to write songs or any of that without, I feel like having a real frame of reference to come back to. Does that make sense? Like, dude, even music as an artist, I think people don't understand it is such a business. Like, I think people imagine artists and myself just being like, look, I strum the guitar. I show up to shows. We collect our money and that's our lot. Like that's, I feel there's a time where I feel a lot more like a business manager than an artist for sure. There's a book called The E-Myth Revisited by I think it's Michael Gerber.

10:01It's like just a business book, but it's quite well done. And he tells this fictional story in there of a woman who runs a bakery and this woman loves making cakes. She loves to do. And she's made cakes for the family and she makes cake for her friends and it's her passion and she's great at it and everyone's best cakes. I'm going to open a bakery. Wouldn't that be cool? Small local bakery. So she opens a bakery and then it gets popular because she makes great cakes. But she needs to hire some staff and some staff come in. And the staff start to make some of the cakes and she's involved in the ingredients and the recipes and the releases.

10:33But then there's accounts to do and she grows a little bit more and then she gets a factory and she's spending a little bit less time making cakes. And before she knows it, she hasn't made a fucking cake in years. And this, no matter what industry you're in, you have to learn to be able to say no to things or to focus on stuff that previously you would have begged to have had the opportunity to say yes to. I want to be in the room with the A &R person or you're a writer and you have all of the opportunities to go and do speaking gigs. It's like, why were you great as a writer? What made you great as a blogger on Substack or as an author that writes books or whatever it is.

11:10It was because of the time that you spent like stewing in your ideas, right? Like marinating in this stuff. It was the three hour walks that you took with the dog. And all of that time gets squeezed because we can't see basically like obvious productivity is really easy to track. How many hours did you spend on Slack today? Or how many emails did you send? I've got a full back-to-back day of scheduled calls. This must make me really important yeah and you go well how useful is it for you to go fishing for an afternoon with nothing else happening you go well i worked really hard today i went fishing the the puritan work ethic the guilt that comes up because it's like i should be working harder but that's not what necessarily got you here no and it's so strict because yeah because like expectations change from everyone involved too right like it's the fans have different expectations of the listeners i have a different expectation as myself as i put up more and more albums back when i was writing coal i was not writing it for anything i was just like this is my outlet this is my passion i love playing guitar i'm just gonna pick it up and i had no reason to do that but i wanted to because that was just what i was so passionate about kind of like the bakery like she wants to just bake and now it's like dude like three years three and a half years later where i guess from coal writing it's like five years but looking back like if i wrote that exact same song today and i like If I hear the version of Cole right now, I would be like, what is this demo?

12:34I would never put that out. And it's like I try to remind myself when I'm in the studio. Because that song was just made on my laptop on the edge of my bed. That's where Cole was recorded, engineered. The only thing I didn't do on that song was master it, which actually I put it out. We had to retake it down to remaster it because it was so... The levels were all over. It was just off. It didn't blend in with other music. um so yeah it's it's so it's so strange like you have to yeah you've got to find that passion which i still have it and like i think you know obviously i'm gonna i'm gonna talk about the struggles of music because there are some but the last thing i'm gonna be is ungrateful for what it is like i'm living my dream like whenever i have struggles in this industry because there are um kind of like you said it's like four years ago i would have killed to be stressing out about putting my album out you know oh i have to go sign vinyls in nashville i would have died for that dude you know so i i don't know i i just i have to remind myself that my wife reminds me that all the time she's just like my my number one supporter and just like the greatest teammate in the world so um yeah it's such just it's the goalpost just changed isn't it crazy you know about habituation and hedonic treadmill right like you get you can't wait to get a new car you spend all of your time I'm thinking about this new car.

13:54You get the new car and then after six months, you're sort of bored of it. You're lucky enough to the next one. What nobody really talks about is the same thing, but with goals and problems, right? That you wanted to have to do soundcheck. I just wish that I had a team of people who would maybe tune my fucking guitar before I go out there. And then you've got to negotiate because one of the fucking guitar techs has had to leave. So we need to get a new guitar tech. Hang on. So you're telling me that the person I... pleaded, like begged, prayed to have, I now need to get a replacement for. And that feels like a burden to me.

14:29And we get accustomed to a different quality of life, a different level of ease or something. And yeah, I've always thought it'd be really cool if you could take photos of your own mind and go back and visit them like you can with a photograph. What would it be like to go back to the texture of your mind from four years ago? You can just plug it in. What problems were you thinking about what what what concerned you as you fell asleep money worries stay am i gonna make i'm the fucking circuit of the america i'm boiling hot on the fucking golf cart you know yeah can we do verse code a little a little coal yeah let's do it beautiful yeah this was like the because you know it's funny i i posted a video of coal way early on and no one cared uh it didn't do anything but i was i was fine with that i was like i already stuck to i'm just gonna keep posting i didn't post coal and again until after to be free happened the first song ever put out because I was like, I have a little traction now.

15:22I should try it. I was like, I really, really believe in the song. Like the writing on it's really good. And then it was like, yeah, over like that video changed. Why did you do that in Cole? Why did you do that pre-chorus? Because you don't drop like the line until the second time it comes around. Why did you make that creative decision? Two things. At the time when TikTok, I hated what music promotion was. I hated that it was like, okay, we're gonna hear this 15 second clip of bad lyrics weren't even on the screen really at this time like people weren't like i don't know just like all about a 15 second clip that people can just repost and redo videos to dance or whatever it was and what they would do is they would get all these pre-saves lined up pre-save pre-save and they would just extend this thing for just months and what i did with cole was like i think the strength of this song is in the writing it's not necessary i think the hook is like this huge payoff at the very end that the people who listen to it are going to get at the moment at the time i wasn't thinking like oh i should probably shave that off because a 20 second video is going to have a lot more views than a 45 second video like you're saying but i also just like the the writing of it but i don't know like i've seen heaven without dying with the devil without trying like i was super proud of that and i was like i think that's a good hook to bring you who knows if there if i started with the chorus it might have never happened like you know if it was a dark sky instead of a sunny day when I was recording it might have never happened like I think about that stuff all the time it's I took that like I did like five different videos that day and I just chose that one I was like there's a chance that that video didn't go I never posted Cole again and I'm we're not having this conversation you know what I mean so it's uh yeah I don't know I also like I'm I'm I'm very I'm a big believer in that things happen for a reason um so that also gives me peace of mind i don't know but yeah so

17:20well i've seen heaven without dying met the devil without trying and they both saying i want to talk to me but i'm all out of luck now when my dreams aren't worth the book How it's tough trying to land on my feet When this game of life plays heavy on my heart And love is tough, loneliness is twice as hard And I'll carry that bad everywhere I go They say pressure makes diamonds How the hell am I still cold?

18:08yeah that was the clip so good so i mean do you think deliberately looking unpolished is now its own kind of marketing because as soon as you find as soon as somebody does it on the deck and it's successful like everything becomes commercialized like authenticity is really difficult to survive once a team recognizes it's got commercial value and then that kind of kills what authenticity is because people are now performing authenticity yeah i mean And so that was something, I mean, it's honestly, it's still something I obsess over of like, and I don't obsess over it in a way of like, how do we make this look and feel, you know, because people are smarter than they ever are.

18:47Like, dude, you're not going to fake it. And people do. And maybe I'm wrong. You know, maybe people do believe a lot of stuff is authentic when it's just absolutely not. But I don't know. I just feel like I try to stay true to what my mind was thinking when I first got into this thing of like, there's lines I won't cross. But like, I would never sacrifice.

19:18For a while, I wouldn't even run ads. I wouldn't do anything. I would not. and I drove my team crazy. And I guarantee you, I probably took a hit on a lot of things for that. And maybe I was overthinking it, but I was just like, look, I just, I don't want to just all of a sudden, like you said, it's like, we know this thing works. I don't want to all of a sudden just dive in. Everyone's telling me, well, wait. That's the formula. Yeah, here's the formula. Don't put it out right now. Wait three months, get your pre-saves up, post it 30 more times. I posted a call in total. Even like today, I think it's been like, seven to ten times ever you're kidding ever now when it came out i think i posted it four times and what people would tell you now is like no you gotta post you gotta post that song you know and it's like i don't know it's just such this weird thing in the in music right now where there's so many people doing it so like you've got to get out there somehow and you've got it you've got to separate yourself somehow like it's even 10x of whenever i like cole came of like the amount of people kind of playing this type of music um and i i don't know i i really don't have the answer to like how to separate because everyone's doing the authentic thing now and everything everyone's doing the polished thing like there's just so many things and i think in your world and in my world um the ends of the barbell are where people are succeeding so yeah very very produced right like super super polished or very raw and stripped back and i think the middle is where people seem to go to die yeah at the moment um but looking at talking about the growth of the music industry billboard top 10 from 2020 to 2023 rap music 34 percent country music 7 percent 25 to 26 country music 27 percent rap music 17 so rap music's gone in half and country music's 4x that's incredible that's pretty crazy yeah i mean wild i think it's the natural way of things like i think uh at some point country will be back down and rap will be back up like and that's that's fine the two ends of the you know what i'm saying yeah yeah but also like it's country is not what country was in 2020 like i i mean i hear songs right now that are charting or whatever that i'm like that's a great song i love it i wouldn't call it country but sure you know uh you know it it's got acoustic guitar in it let's do it this country but yeah it's cool i think i think at some point it'll go back there'll be like a whole new wave of hip-hop or something comes in which is cool too a quick aside if you've wanted an eight sleep but could never quite justify the price things just got very interesting they've somehow managed to make it significantly better and cheaper at the same time introducing the brand new pod six it's now 50 smaller meaning it fits under most bed frames and there are nine times more sensors built into it.

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22:42That's E-I-G-H-T sleep.com slash modernwisdom and modernwisdom at checkout. What's interesting is how virality can reward different behaviors because as soon as you find a way to make something become effective, everybody's going to start to play that. I guess, how do you tell the difference between a song that's good and a song that's just algorithm them friendly oh i mean i feel like i have a i feel like i have a bad view on this because i'm in it so like i feel like i can pretty easily see when something has something pushing it you know like i i kind of know what the markers are like when i hear a song that's trending and like I'll go look at the audio or whatever and I'm like okay they got a team like they're they're running this thing like they're what what are some of the indications like okay you'll see you'll see a song come out and there's a thousand truck edits to it or something and I'm like what's a truck edit like okay for uh like you'll see you'll see a new song come out and it'll be like a video of an account but all they do is just truck videos with like cool moody lighting okay lyrics on the top and they put a song to it i didn't realize this was an ecosystem on oh it's not just truck the truck there's a system truck instagram yeah that's a big thing like and again it's a smart thing because a lot of people follow those accounts for music so like what teams will do is you know they'll they'll pump someone's song on stuff like that now i'll say now more than ever that doesn't mean that you're gonna have a hit song it might put more ears on it but like if the song is not that great and if it kind of sounds like something else like it just won't it still won't really catch but you know this is the kind of uh escalation of firepower when it comes to marketing that how much harder is it to break through if every moderately good song has now got an army of clippers and truck edits oh yeah boat edits behind it so yeah that's i mean that's and that's what i mean is oh it's almost like in my in my case right like i'm i'm very blessed to be in the position that i am is like selling tickets that's what we've always based this thing off of like we've never really outside of cole we've never really had like viral moments like that was it like we haven't really had one since before and but what matters to me is that our shows keep growing like that's all i've always cared about is like getting people to buy tickets in seats and um i mean even that's getting harder with just how many everyone in the mom is touring right now but yes um it's uh blue dot fever is happening yeah and that's just like that's a whole another crazy thing.

25:23That's, uh, that's just like, that is a mixture of just everything going against people buying tickets. So like, but then, you know, part of the, for the people that don't know Blue Dot Fever is a wave of artists, many of whom are pretty big, doing some pretty large venues, some stadiums, some arenas, not selling out or often not selling enough to even maybe continue with the show or perhaps killing the tour entirely. Yeah. And, part of it is, is this person as relevant as they thought? Have they overcooked it? But another huge part of it is what are the fucking ticket prices? Yeah. Like what's happening with Ticketmaster and Live Nation and how much are people getting squeezed and dynamic pricing?

26:08It's all cohesing at the same time. But one of the most common things I'm hearing on the show is how much real life events are going to come back. Like everyone's bullish as fuck on live music. Everyone's so bullish on comedy, on real world events, on slow phone, tech-free Sabbaths, trying to touch grass and fucking see the sky again. And at the same time, you have this other force, which is cost of living. People don't have as much money as they want anymore. And Live Nation and Ticketmaster and every venue on the planet knows, okay, well, I've got to squeeze, but I can't squeeze too much. Yeah.

26:43Yeah, I mean, it's like, yeah, you want to go see a massive stadium act, right? It's like, cool, for me and my wife to go, that's going to be a four-figure day like and that's if i'm in the nosebleeds that's if i'm in the worst seat in the stadium i gotta go get a hotel i gotta park for 50 i got if i want to buy a shirt babysitter babysitter i mean you're talking about thousands of dollars to go see a show in a really bad seat from row f and then they go well hold on this tick this tiktok artist that remember we have on our on our playlist he's playing down the road for a 15 ticket and there's 200 people going and it's like let's just do that but there's a thousand people now so to have it i feel like like agents jobs are getting harder every day too because it almost like you you build touring off of like sellouts and coming back and revamping like your show that you did after an album you come back to the city you crushed and it's like all right well now you can do 20 more tickets because your album's doing well and people are enjoying it so let's do it but now it's almost at the point where it's like oh you know dylan's coming to chicago we saw him last year great show loved it but we saw him yeah and what about this new artist that's coming we should go see him because we can only choose one show this month or this year because everything's so expensive so yeah it's just yeah dude it's such a it's such an interesting landscape again we're just we're just very blessed we get to keep doing it so that's what we should try to overnight success used to be a bit of an insult and now it kind of feels like what everyone's chasing yeah yeah Yeah.

28:13Strange. Very strange. But I also think a lot of people aren't ready for it, maybe. Like, I mean, I wasn't ready for it, but luckily, like, it didn't happen in such a way when I was too young. Or, like, it kind of happened, like, in the perfect moment. Like, my wife and I just got married six months earlier. Like, they all settled down, moved into a house together. And then it happened, you know. And I, yeah, you know, I think the hardest part is maintaining it. I feel like that's what does not always happen is someone will have a really big moment and you'll know the song. Everyone in the world knows the song.

28:52And then in a year, it's like they can't sell shows because maybe they just had that one song that was getting pushed out. I don't know. It's a weird world. I feel lost in it all the time. That's why, dude, I've deleted so much social media. Any country account out there, I pretty much have just unfollowed. It's just overwhelming. it's just too much what's the what's the sensation that you feel when you get exposed to that when you were getting exposed to that stuff uh i mean my sensation it's not like i'm like getting anxious or stressed about it it's more of just like dude i gotta have a life outside of like everything like instagram used to be like oh what are my friends posting and now it's just like ad ad promotion promotion oh there's my buddy you know let me scroll through that and it's just it just gets or like when people are like reviewing other country artists and it's like these people that hide behind us it's just weird and i'm like like it obviously it's good for the music industry it gives a lot of eyes but as someone that's in the industry it's like i'm trying to separate a little bit my life and my work which i feel like i've done a really great job on like again i'm not i'm not like very social media forward like there i mean i've we have an album coming out so i've kind of been trying to i'm like trying to post more but like I'm like, I don't know.

30:09I don't, I don't know. I don't, you know, it gets lost out there a lot of times anyways. And it's just, it's just a lot. It's another element of what we were talking about before that as you become successful, your ability to do the things that made you successful become harder to access. Um, in order for art to imitate life, you have to live a life. This is why comedians, as they get bigger and bigger, all of their acts are about airports and dinners and shows and hotels because that's all that they know because they're now a big touring act every single weekend they're away playing two or three shows maybe they're matineeing and all of their friends are in the industry as well and before you know it you go what is the wellspring that i'm drawing from and this is the same for anybody you're a marketer right you're a branding person you're trying to come up with really interesting insight for a new campaign for a client that you work for off your own company that you run or whatever where are you drawing that from if all that you're consuming is just derivative work of other people talking about the same thing well i'm big in the branding industry it's very important that i spend time at the conference okay so you as a marketing guy spend all of your time talking to marketing guys about marketing where is the new inspiration it's like yeah who you used to be the person that you would market to like i used to be the guy that i would want to be like i want i would want dylan to be a fan of dylan right like i'm trying to i'm like i think this guy would love the same thing with the show Yeah, and now it's like, again, like you said earlier, how can you tell what's a good song and what's something that's been pushed?

31:38I'm like, I think I can tell, but... You might have been finessed as well. Yeah, maybe I had because, you know, and then I start to believe certain things, right, where, again, like you just kind of keep pushing the line back of like,

31:54oh, I hate, I don't like how they promoted that or whatever. And then your next record comes out and you're like, well do you know do we need to i need to play yeah i don't know it's it's uh it's that's such a good way to put it i've just yeah the the farther i guess you could say quote unquote the most successful successful you get and the more away from where you started yeah you got to find time to get back i think miley cyrus might have said that one time in interview was just like she requires certain time off the road so she can just just live like just off she's like i just have to live a little bit so yeah where does your process usually start is it like a line melody and emotion it'll be it'll be stuff like okay like i don't know i'll be on the couch julia will be watching tv or something like that we'll be watching something and i sing gibberish like i'll try to find a melody that i think is but

32:56But I'm not saying anything. And eventually maybe like a word will come to me that it feels very thought provoking or something, you know? Like, okay, for like headed back to Austin, the one I played earlier, I think it was kind of that line. Like I knew where I wanted to go, but I didn't have anything. And that just started with, again, me on the couch for like 30 minutes, not because I'm trying to write a song, but it's because I'm just noodling. like I don't know I just like doing it so I started

33:27and I'll look at Julie like that sounds cool she's like yeah I like that and then you just kind of start gibberish forming consonants and vowels until they become a word hang on so the the writer's room is you whatever bullshit's on tv yeah presumably now the kid yeah who's just like flailing in the background yeah right so the difference between this this and a nashville engine a little bit different yeah very but that's why like and again i have nothing against those guys they're very talented in their own right it's incredible what they can do but it just doesn't i can't do it that's like i said have you tried have you tried to be in the like the engine like that no i've i've the closest i've come to that is like i write with my brother uh or like multi-instrumentalist colton um and even then it's just different it's a whole different way of writing um i can't say if i like it more or less like i i still think me on my couch in my living room usually at night is like that's where i get the stuff i like like But then, like, my brother has a song that he wrote called Ramblin', and it's on the album.

34:40It's actually the title of the album, Ramblin'. Excuse me. And it's, like, one of the best songs on the album. Like, it's written so cool. And all I did was write, like, the chorus and a little, like, melody for the chorus. Can I hear it about? Yeah. He's way better at playing it on guitar, so I'm probably going to butcher it.

34:59Also, I haven't played it in so long.

35:09Jeez. Listen to the wind, calls me by name. Same old dirt from where I was raised. Ain't no red limelight, ought to cause all this pain. Listen to the wind, listen to the wind. No. Listen to the wind, calls me by name. Like, I don't know. It's so cool. It's a beautiful song. I butchered it. Sorry, Blake. He's probably listening. He's like, you messing up my song. Fuck, idiot. But yeah, no, he does this like finger picking style that like I just can't even do. And he's a way better guitar player than I am. But this is so cool. Like, that's the stuff that I love. Like, I'm not. I was early on, but especially like now, like I'm very open to collaboration.

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35:59And I'm not as like sacred about every word's got to be mine. Like, you know, I'm very... Writing is my passion almost more than singing. So, like, you know, I'm very particular of, like, what I want the songs to say and sound like. And I don't know, I just like writing. Would you ever do it for someone else? I think so. But it's... Maybe. I don't think I could write... I don't think I could write a song for someone else that I think that I could sing. Because I just want to sing it. The supplement industry is full of products making claims that they can't back, which is why I'm such a massive fan of Momentus.

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37:08If you don't love it, they will give you your money back. Plus, they ship internationally. Right now, you get up to 35 % off your first subscription and that 30-day money-back guarantee by going to the link in the description below. We're heading to livemomentus.com slash modernwisdom and using the code modernwisdom at checkout. That's L-I-V-E-M-O-M-E-N-T-O-U-S.com slash modernwisdom and modernwisdom at checkout. Well, I had Bellion on the show last year and he's just so fucking i mean there was a guitar in the back side of the room and i'm thinking okay john motherfucking bellion okay right i gestured to a guitar yay you know explain how he did he looked at it he was i don't know i played that thing no way well he's like i fucking it's not my it's not my bag yeah i'm just here to do the thing yeah but he was telling me about how he'd taken all of his time off five years maybe this big break away from producing any publishing any music himself and he just wasn't fussed he had this altercation pretty public altercation i think with his label didn't want to i'm not going to play the game i'm just going to make music for other people and this would be great and he's just creating banger after banger and i said well how did you know that you wanted to get back into making music again he said well when i had my stack of tracks to show whichever artist was coming in like little demos and stuff that i'd cut together for them to have a little listen to, I'd find myself going down, going down.

38:29And then I'd double tap over the top of a couple of them. And he was like, that one's for me. And he could hear in the back of his mind, this bit of almost kind of a selfishness or maybe a bit more swagger or kind of ownership coming back in because he wanted to do that. But yeah, I think about a lot of my friends that are writers, they do versions of ghost writing for people and they'll shape ideas and then sometimes they'll come up with the synthesis of an idea and every so often they put out one they feel a little bit of grief that they didn't get to put it under their own name and the same goes for comedy writers you know all of the roasts that you see every big roast that you see online a lot of comedians now are opening up in the caption of their instagram post if they put one of these huge big like you know clips up that completely rips they put the credits in that of all of the writers that have contributed it's not them i'm right here right jared like this is because i i always thought it was like i always thought it was like rap and comedy like the country was like the country and pop were like they had writers yeah i i thought like i thought like rap comedy was more like you are what you write no i mean what percentage of comedians now touring comedians do you think are using just off the top of your head what percentage of touring comedians do you think are doing their entire sets less than 10 no way that is crazy at the roasts i would probably guess probably less it's our it's fucking armies of people to put this together i mean i mean you'll even hear them call it out now shane at uh the espies just gave a line and he said i that wasn't mine i didn't write that one like he's calling out the meta of the whole engine process and um yeah i saw i saw another roast that came out a couple of days ago and the fucking instagram captions 10 lines long it's crazy like writers and then other contributors you know it's got the dog in there like everybody's you could say you could say the writer's room it's good it's not nashville credits or else your kid would be like tapping you up saying hey yeah i was in the room when yeah you're in the year was my 33 yeah yeah dude it's wow yeah i don't know i i think what you said earlier i take ownership yeah and i try i don't think i'm a very egotistical person but the one thing i think i do like take pride in the most is probably the words and it's just i don't know it also just if somebody i'm trying to think like if someone came up to me with just an absolute amazing song and it was like do you want to sing this i've never had that i've never had that except for blake my brother with rambling and i was like that's a no-brainer let's put that on the album maybe it feels a little different that it's come from so close yeah yeah and i guess mate or even or even if it's a person that's just like a really great songwriter and like i had this song when you sing it i'm like cool i can't you know let's do it i'll do it but what about in reverse what about you writing for someone else again i i think it's the ownership thing like i I think if I write a song that I think is just so good, I almost get to the point where like, if I have a chorus and like a verse and all I need is like a little bridge and I'm almost like, I'm sorry, like I really don't want help with this.

41:44Because you want to own it. I want this to be like, yeah, I want to complete my thought. So that's a really interesting point. And I've found this with writing that there is always, at least now in the world of writing and maybe increasingly it's going to start creeping in in the world of music, the contribution of AI. so I've got this idea that I'm I'm playing with at the moment I have a friend and he bumped into an ex of his a little while ago and he made the decision that he didn't want to be in a relationship anymore a good while back and he was certainly really done the work spent a lot of time thinking about whether or not he wanted to to leave decided to leave saw her gets completely knocked sideways just bumps into her randomly and his head's in a whole spin.

42:27And he was saying, I can't work out how I was so certain at the time and so regretful now. And there's an idea from psychology that's called the fading affect bias. And what it says is that bad memories fade with time, but good ones don't tend to. And that's great because it means we have a psychological immune system. It protects us from being still at the mercy of some horrible thing that happened in our past. Your dog dies when you're 10, but when you're 15, it doesn't sing quite so much. Hooray for that. You have a psychological immune system. You distance yourself. You distract yourself. You have reframes.

43:02Tragedy plus time equals comedy is about as close to an algorithm that psychology's got. So bad things fade with time. Good things tend not to so much. And in fact, sometimes bad things can kind of become funny. You can have a tragic situation that becomes funny in future. But one of the weird side effects of this, as you get a little bit older, is that you assume wisdom compounds with age. As I get older, I know more. But in matters of emotion, as you get older, you're just further from the evidence. So what he had encountered was a situation where a future version of him had less information than a previous version of him.

43:40The person that was closer to the emotion understood what it felt like to not fully be in this relationship, to be uncertain to be sat on the couch and not have anything to talk about to always be going to bed worried about whether or not who's making the right decision and the version of him now isn't more experienced they're further from the evidence and i was like fuck i love like i love the fading affect bias i've got this story from a friend sent him this like series of texts and i was like trust that the previous version of you was stewarding the future version of you appropriately like do you trust that you had your best interest in mind that's a great at the time yeah and i've been fucking fighting with this idea for ages and yesterday is my writing day or sunday's writing day so i'm sitting down and i've got fucking a thousand and it only needs to be 500 words it needs to be short little essay snappy that basically what i've just said a little bit more formed and i've got a thousand two thousand words of just like bullshit and i'm like i can throw this into ChatGPT, put it on deep research, and it'll take my words and it'll put them together, put them into a flow.

44:46Maybe it'll tell me a story about Charles Darwin and it'll be done. And I knew that if I did that, I would get the essay out today. It didn't shock horror for the people that subscribe to the newsletter. It didn't go out today. I put something else up that was easier for me to write. The reason that I didn't do it was that that idea will be concretized for the rest of time. That will be the reference that I use for whatever the name is I come up with it, or the story, the way that it's formed, the examples I use, and they stick in my mind. And I'll always know that it wasn't me that did it. I'll always know that it wasn't me that put the fucking finishing garnish on the dish.

45:18I did all of the hard work and there was this bit at the end. And I wonder whether, that might be ego. I think it probably could be ego. But I also think it's like this, it's this, you see where the world is going a little bit with it. I mean, you can't even open your phone without it just begging to be like, well, let me do it for you. You can't even like, someone will email you and I haven't even read it. Do you want me to respond to it on your behalf? Yeah, I had to turn it off on my phone. It was like summarizing my messages and I'm like, what? I'm just going to read it. Like, hey, I got an email reply.

45:48How about this reply? And it's this whole reply. And I think we're in a state, at least I am. I am, it's like this yearning to be like, it's so great to work your mind. You have to try to work your mind because dude, I feel like there's days that go by when I'm on tour, I'm on autopilot. I'm not, I'm, I'm not doing anything beneficial. I get tired. I'm just on my phone. I'm doing scrolling. And like, I'm like, I'm getting dumber by the day. Like I just, like, I'm not getting cognitively fast. Yeah. And I'm, I'm not, yeah. I'm not, uh, exercising my mind. Like I'm not, I'm not trying to make it this big thing where I'm like, you know, God, exercise my, whatever.

46:25But yeah, I think I just yearn for having this having that stamp and like it's it's such an accomplishment like growing up as a kid like that's why so many people are against participation trophies right like i'm in there myself it's like against it i'm just there's not a better feeling than when you do get it earn the win earn earn the win instead of being like we're all winners it's like no you wrote a bad song it's bad but i promise in two years when you write that song and you know you did it and you crushed it and you put it online and people resonate with it and you think that they're just resonated with it because it's a different no it's because you failed and failed and failed you made the right song and that is like that's the whole i don't know i feel like that's almost just the point of everything like it's it's it's the payoff like if you just write ai the rest of your life like there's there's i don't know there's no there's no like highs and lows in that you're just very yeah i don't know does that make sense like it's there's a line from mark manson that I've been fucking obsessed with this year and it speaks to this AI thing.

47:30Do hard shit, not because it's fun, but because the win actually means something. You bled for it, you broke for it, you earned it. Easy wins are forgettable, hard ones change you. That's the point. That's everything. And the more that I think about that line, easy wins are forgettable, hard ones change you, that's the point. I'm like, oh, that's the choice that everybody's going to make when it comes to AI. And it's going to be in small ways as well. I've got to write a letter a thank you letter to somebody saying I really appreciate you taking care of the kids this weekend or the dog walker on her birthday or whatever like do people care about receiving a card or do they care about the fact that you went to the effort of having to write it by hand it's one of the strange things about I don't know whether you guys have got Moon Pig or Magpie they're like card sending services but you sort of type in what you want and it's very nice to receive a card.

48:27Like it's kind of rare to receive a card. Yeah, yeah, yeah, very. It's at least twice as nice when it's been written by hand. Oh, because - As opposed to something that's got printed off on the internet, somebody typed it in and it got shipped to your door. It's like, no, go to the fucking post office. Because yeah, it's not like I receive a letter in the mail and I'm like, this 2.99 piece of paper is what I've been looking for. No, it's like, okay, they put an - Like they're just showing you love from afar because they can't. They're showing you ever from afar. So yeah, it's like - And again, I'm not saying that like AI doesn't have its place in certain parts of the world.

48:58Like obviously, I mean, it's just technological advance. Like for example, I don't, I don't go hand wash my clothes and hang them up on the clothesline. Yeah, we're not churning around the bus. I'm like, yeah, I'm like, I got to live hard, you know? Cause like obviously we advance, but there comes a line where it's like, all right. Yeah, I can, I can, especially, I think where I, the line crosses for me is when it's like artistic or sentimental, right? Or I'm sure there's other stuff, but artistic, it's like the whole point of art is that it's not perfect and it feels like something only humans can do, right?

49:32So it feels very natural. And then with the sentimental stuff, that's the whole point of, like you said, writing a letter. I'm not writing you a letter just so you can have the piece of paper. I'm writing you a letter and putting something in here that I think is going to have an emotional effect on you, just like I'm having an emotional effect writing it. And I'm doing it, and I'm not saying that writing a letter is hard, but I don't know. I think we're saying the same thing. It's harder than putting the prompt into ChatGPT and getting it to do it. It's better than just checking the box. This episode is brought to you by Whoop.

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50:33Once you see the patterns, you start making better decisions. It's that simple. Best of all, you can join for free, pay nothing for your Whoop 5.0 strap. Plus, you get your first month for free and there's a 30-day money-back guarantee. So you can buy it for free, try it for free. If you don't like it after 29 days, they just give you your money back. Right now, you can get the brand new Whoop 5.0 and that 30-day free trial by going to the link in the description below or heading to join.whoop.com slash modern wisdom. That's join.whoop.com slash modern wisdom. The decision that everybody's gonna make is, okay, do I want to do the harder thing?

51:08And it's weird because do hard things is kind of this tagline that everybody likes to lean into. 4.30 a.m. cold plunge and the runs and the weightlifting and you stick into your diet. But the decision of do I want to do the harder thing or the easier thing is going to encroach into every area of life. It's going to encroach into whether or not you want to order. If you one click order flowers that goes to your missus's door because she's having a hard day, or if you drive to the fucking florist and pick them up and hand deliver them to her, There is just a, there is a explicit real world difference, a tangible difference between those two things.

51:46But as things, convenience begins to encroach on the rest of life, everybody's going to have to make that decision for more and more and more stuff. Oh yeah. Like, yeah, you're just saying it's, it's not, I saw this one picture where it was like, it started as sit down restaurant. It turned into drive-thru and now it's Uber Eats. you know it was movies and then it's youtube and now it's youtube shorts like it just it just keeps going yeah and it just keeps expanding derivative it becomes distilled down yeah and it's like even i mean i find myself i used to never do this but i found myself literally this week and i of i was watching instagram reel and i was i was watching it and i was like let me hold down let me go times two speed here you know and i'm like what am i doing like i just i need to I need to speed fuck myself with this algorithm harder.

52:35And it's like you're saying, it's not just that. That might not be the bad thing. I don't know, maybe you're on a bathroom break and you're like, I don't know, get to the point. You know, I get that. But it starts creeping into everything. Because yeah, 20 years down the road, you know, with a musician and they're like, oh, I got to pay the bills. We need a new song. I just don't have it in me. Write a song. It's pretty good. It's going to sell. Like what's stopping people from doing that if it's just every year, it's just one extra thing, you know? Well, you know, think about how songs are recorded now.

53:09You go into a studio, you can play a song like pluck by pluck and just chop that together. And then you got the perfect take, the perfect take. Whereas it would have been, what, 50 years ago, a single fucking room? Yeah, because they were also on tape. So they, I mean, they legitimately had to make a decision right there in the moment and say hey either we'll run out of tape or hey it's literally not worth our time to go they had like exacto knives they would have to cut these things together splice it physically tape it up run it through the machine like it it's and now it's just yeah just hit it again you're fine yeah so that's why you hear on so many of these old records like an Elton John record or something like that you'll hear like in the background some like a hat fell on the keys but it was a great take and they're like we can't keep the hat in keep it like you'll hear like the little key hit like you know and they just keep it in there and it kind of gives records life a little bit like there's there's certain things like i think in in the records that i make i think like my i think the imperfections almost make it perfect sometimes and it's just you know as soon as you say imperfections give something a degree of life the imperfections then begin to be engineered.

54:25Everything becomes marketable, right? The authenticity, the stripped backness. Well, oh, this great story about Elton John, we must have a hat. Has anyone got a hat in the room? We can make the hat fall at the right time. It's very, so, okay. And look, whoever's listening to this, I don't know if any Nashville producers listen to this. I'm probably not talking about you. I've had a lot of great experiences in the whole national thing yeah but there are a lot of that a lot in that setting that it's very performative like you said it's very uh it's like they want it to be natural so bad that they're gonna make it natural does that make sense like you said like it's going to be engineered artificially natural like you're saying artificially and it's like what's the craziest thing get your car keys and you know that's how they did it you know and that that's how they did it on whatever it's called and no we need to be living in the and i'm like i think it's it's just this sort of commodification of everything and as if it's less gatekept by technology or by expertise it means that more people are going to be tempted to do it the problem is going to be can we remove drudgery from people's lives without taking away the stuff that actually matters to them without taking away not just like you want to be involved in this thing but it is genuinely better for you to take a longer route round to take a higher friction route from where you are to the outcome of this thing because it's going to be better for you maybe the work will be worse yeah but the win will mean something it won't be as forgettable uh you know yeah it's strange i guess it's it's weird in music because for such a long time there's been teams of writers and you know bands even it's like okay so you said the lyric and maybe the fucking guy that wrote the lyrics left it's like a 10 year old song yeah right and the guy maybe he's dead yeah you know he's oh well he's not even a part of the band anymore but we're still singing it and it's ours we get to own it so it's there's been more fluidity but that also i think means it could be a slippery slope oh yeah mastering what do you fucking you must be able to one-click master track not as well as a elite audio engineer now i'm guessing but you must be able to one-click master tracks now with for sure i mean and again like some of it is good so i want to say like i want to be it's important i say that some of it is good because there's also a lot less gatekeepers nowadays in music it is so sick that i can write a song called like coal that i believe in and i record it on my laptop i put it out and it does better than 99 of all the money pushed multi-song songwriter songs i love it that's awesome i love it that's that's great i think that's a great side of like entry access yes yes um but like you said democratized it so that you can compete exactly but you're right like it it's a slippery because as soon as people go that works hold on and it's like hold on we're the millionaires where's gossip ai how do i make yeah dude but it's like that works it's only a matter of time that that's the thing maybe that's what i'm trying to get i'm not trying to sound like bleak like everything that's good it's all yeah it'll be commodified eventually yeah but it kind of feels like that like in in the industry there are thousands of people working every single day to find the next new thing yeah so when you have something like pull or something like i don't know anyone else in this industry that has a song people are going to be like what did they do why did it work how can we replicate it yep and how do we just dump a truckload of money behind it and just make it happen did you see that uh was it a variety piece about geese you know that band yeah yeah i didn't see i didn't see the piece it was like a big article about how the engine the clipping engine and stuff was behind that band i think the band were pretty successful beforehand and then it's just you know you really put the fucking fuel nitrous booster button on between where was this song originated who wrote the lyrics because is it an AI song?

58:32If AI helped you to craft the lyrics and then you sang them? I think so. But my point is like, at what point, how far back do you go? Okay, so I'm really struggling with Rhymer's Block. It's an app for iPhone. I'm really struggling with a word that rhymes with small, but fits this. Oh, I'll just go in. It's like, at what point, where do you draw the line? That's a great question. And as technology begins to democratize it, the only place that you have this, that you can make this decision is my own kind of moral gauge for what I want on the other side of it. Yeah, I think I do. I mean, there's a great area, but I think it's one of those things where it's like, you know, you know what I'm saying?

59:12It's one of those, like, I feel like - The ick radar. Yeah. And it's, I mean, I even, it's, I'm not trying to get like too deep, but I think this goes with a lot of things. I think there are people that are just going to always push the envelope of be like, well, what am I allowed to do? Like always trying to be like, how much wrong can I do before I get in trouble? And I try not to look at it that way. I try to be like - Because you don't immoralize it. Yeah. And I also just, I just like, I don't have, I don't think I have that thing in me where I'm like, how much can I squeeze out of this with AI to help me write this song without people thinking that it's AI.

59:56And it's like, I think if you're doing that, like, you know what you're doing. But I think if you're, if you're, if you're a kid at home and you're trying to like, you wrote this song and you're like, dang, what's that word? Open up the dictionary, open up like a rhyming website or something. And you find like, oh, cool. That kid has no intention of being like, you know, oh. This fucking word was written by AI. Yeah, like that's his song. You know, I, because he's, I don't think that that, that someone like that's pushing the awful, like, like, I don't know. I don't know how to word this correctly, but I just think, I think you know.

1:00:31You know, like if, or do, I mean, like there's also the debate about, you know, producers and mixers and engineers and stuff. Like you said, like, what if they use AI to kind of like help them with the EQ? The side chain's really hard, yeah. Yeah, and it's like, yeah, okay. I, you know, as long as the meat and potatoes. Hey, there's an argument to be made that as soon as you've got doors and you're like, hey, back in the day, dude, we asked to take a fucking lead, take it out of that synth, put it into that. So you want to chain those things together, go and get your quarter jack. Yeah, it's like, is losing an electric piano, you know?

1:01:06So yeah, again, I think it comes down to like, you just know in your gut, like you're either making music or something else is making the music for you. And it's like, I don't know. It seems like you take a very sort of emotionally informed approach to music. It's quite self-deprecating. stock sometimes i think is that fair yeah uh i think i think it kind of depends like and i also think it really changes the mood of the song itself like uh i don't know i find those songs can be easier to write i feel like when i write my happy songs they come off cheesier when i when i feel like it's the same level of lyrical writing um dude and it's also yeah it also if I put if I put Cole on like an EDM track I guarantee people would be like they wouldn't really care about what the lyrics are it doesn't feel sad it's like have you seen people that play ballad piano like the Drake and Josh theme song and it sounds like a beautifully written song and you're like it's kind of deep it's kind of a sad whatever but it's like it's all how it's framed I think I mean I think of like Jason Isbell when it comes to this but if you put his type of lyricism into his type of guitar playing and his voice in the raspiness, like it's going to come off that way, whether it's intentioned to be or not.

1:02:27Or then you can go listen to like a Turnpike song, who I think is some of the best writers in the world, but maybe they're four on the floor and it's kind of a more upbeat groove, but he's talking about how like my dad's going to whoop my ass if I'm ever back in this county. Like it might be a sad feeling, whatever it is. I'm not trying to say that song specifically, but, and it feels upbeat. You're like, oh, I can get down to this party. You know, it's a good time. So I think - Forget the lyrics or remember. Yeah, I think it's, yeah, I think it's sometimes the way that it's played on the guitar.

1:02:56You're playing different like minor chords and stuff like that. But I like to lean into that. Like, I feel like I love listening to music like that. Even when I'm like happy, I'll be the happiest guy in the world. And I'm like, let me put on a sad one. Let me put on a slow one. Why do you think male sadness is dominating modern country? i think i think two things uh i think for one um i think it's the only place where i feel like a lot of guys a lot of males um feel like they're allowed to talk about it like without being without like for example if i went up to like my buddies or in our group chat and said how i felt in coal it would come off of like like brother get it together what are you talking about but you put country music behind it and it's like dang that's a beautiful song I actually connect with that but I'm not gonna like say I do you know it feels like it's guys uh almost like a dude therapy session and I think that's why so many people write about it is that it connects really deeply it almost like it says the feelings that a lot of these dudes I think feel but they're like blue collar fellas around they're like I'm not telling I'm not telling nobody how I feel but like you do when at our shows the the people who are like heart and soul singing it out there in the crowd are the are the dudes arms around each other that i promised they would leave that show and they would never tell each other about their feelings but they come to the show and they're looking at each other screaming these lyrics and it's like yeah it's like cathartic it's like it's their it's like a thing so i think i don't know i think it just comes off well it's like the way to way to do it as a dude without still being cool i wonder if it's a weird comment on masculinity that men feel comfortable seeing their emotions reflected in lyrics but uncomfortable exposing them in daily life like this guy has said this thing that i feel he's put words so i'm happy to sing it yeah i'm happy i'm happy to sing it that his show yeah and i'm still it feels like there is room for that it's a it's a really interesting sort of balance between those two things yeah and it almost it almost feels like sometimes the opposite for women like it almost feels like female songs are empowering and male songs are about vulnerability yeah but but and it's and it's the opposite too where it's like when women sing about vulnerability it's almost like the male crowd is like here we go another you know another female country is talking about a breakup but it's like when guys do it it's like brother you know i got so it is it kind of feels like that's that's the male outlet sometimes it's like through music and then i feel like the girl outlet again i'm i'm not trying to be the guy speaking on behalf of all the women out there i would never do that but um yeah it kind of feels like it's the opposite where it's you know i thought i don't know maybe i'm wrong i thought uh i sit in parks by kelsey ballerini was such a fascinating fucking concept for a song i haven't heard that oh dude so it's her talking about um a relationship that she used to be in and she didn't go through with it because her partner wanted to have kids and she wanted to focus on her career.

1:06:01And then a few years later, she's sitting in the park on a weekend looking at this family playing with the kid and she's asking, have I made a mistake? Have I made a choice that I can't reverse? So I take my Lexapro and I puff on my vape and the album's due in March and my next tour is coming up and my friend's about to have a kid and I'm worried I miss this thing. And that was really fucking raw, like very, very complex. I guess, yeah, maybe I might have missed the mark because also Pinhouse by Kelsey Balleruny, like that's also a great song. And it's like kind of about a relationship. So yeah, maybe I'm wrong, but - I think that you're right.

1:06:43I think that especially a lot of the country music tropes, maybe that's the reason. Maybe that's one of the reasons why. That if you hear a guy talking about vulnerability, it feels rarer. yeah and it's now being done through this vehicle which is music and it's uh almost like the tortured hero the only way that he can even open his heart is to do it to a chord yeah you know it's like that's the excuse that's being given but it's also a defense mechanism it's a defense mechanism because if guys aren't comfortable about talking about it normally this frames it in an artistic and romantic way that just creates a little bit of distance i don't actually need to show myself in the same way as you said yourself and it's accepted open up in the in the group chat it's different to what's going to happen if i open up in a song what the kind of thing that blows my mind is how many guys would love to have that outlet but aren't singer song writers and how difficult it is to find something else because i think yeah writing songs maybe poetry but that's perhaps even more inaccessible than than some singer songwriting essaying, micro blogging stuff on Substack and you can write in the third person.

1:07:58And that feels, that's probably a little bit more accessible, but fuck me beyond that. It's like, you're into the world of YouTube and conversations with a therapist. So it's, I don't know. It's a, I guess like that, that might be like the dudes that come to those shows, you know, that's like, it's group therapy. It's like, man, I can't sing it, but I'm going to, I'm going to try it and not, you know, or get in the car or do it or, yeah, drink and then talk to the buddies. Like, you know. If you're going to spend an hour in the gym, you might as well look hot and feel comfortable while you're doing it.

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1:09:37like happy i think and not not in a way it's like oh man i can't write about being happy because I can, but I feel like it doesn't come off the tongue as easy as like, as like a sadder, more heartfelt song. I feel like I can really paint that picture versus like when I'm singing a song and maybe like, I mean like happy. I don't mean like love. I feel like I can write really well about love. I feel like I can write about my wife, like a lot. I have, I've written a ton of songs about her and I feel like those are some of my favorites I've ever written um but i'm talking about just straight up this one's gonna come in come come on in the bar yeah i struggle with that um i don't know why i think some people nail it and i've just i i can't it's not always there i mean i spoke to dan and she about this luke combs fucking unbelievable like got as much swagger as it's possible for a white guy to have yeah like he's the blackest white guy yeah yeah and um but when you think about the that sort of arc over the last what decade or so of his of his songwriting you go from very sort of tortured uncertain tumultuous crises and now there's a bit of me that wants him to smoke some crack there's a bit of me that wants him to like have that friction again in life because things are going well and my son misses me when i go away but i do come back and like my dad's getting older and that's going to be hard when it doesn't happen and he's still fucking ripping it yeah but how much harder you have to work to make a banging song when you don't have that friction in your life yeah i mean you're almost beginning to concoct stories or you're hearing things that happen to other people or you know confabulating ideas and and tales of an imagined world a different world that you could have lived in yeah right this is what i could have been it's like your life's so good that you have to imagine one you don't have in order to be able to create because for some reason people seem to resonate a lot with that pain and that vulnerability and again if art is imitating life and your life's going really fucking well what are you going to be singing yeah what's what yeah what's what's your sad song show me your pain yeah and again i don't think it's the worst thing in the world too when people like because i also love being a storyteller i love writing songs about i have a song called lone old cowboy which is about you know a guy going and getting cheated on killing the guy and on the run and i'm like i never did that but i think i love the storytelling aspect and that comes from i think kind of more like that western kind of swing old music like marty robbins like about like the gunfighter ballad and everything there's like a whole album of just like ballads written about like gunfighters and stuff it's like fables yeah yeah mythology yeah but then but then there also gets to like Like, yeah, you start getting into what feels like it could be a real story.

1:12:34Like, obviously, no one thinks that I went and shot this guy and ran away. But, you know, when I sing a song about maybe a stranger that I see, that I'm like, I'm just going to make up what I think his life is like and tell that story. I think that's also sick. I think that's really cool. Do you know where Jolene came from, the Dolly Parton song? I don't know. Maybe. I don't think so. I'm pretty sure it's written about a bank teller, bank assistant that flirted with her husband. That's cool. And she didn't use the name of the bank teller, but found a lady at a party who had the name Jolene and placed the name of the lady.

1:13:16The story came from a beautiful bank teller who flirted with Dolly's husband, Carl Dean, shortly after they got married. Dolly said the woman was tall redhead and paid Carl love attention. Carl enjoyed the attention. Dolly joked that he seemed to spend an awful lot of time at the bank for someone with so little money became the seed for the song it was more of a playful thing the name Jolene came from a totally different person an eight-year-old red-headed fan who asked Dolly for an autograph she thought Jolene was such a beautiful name that she told the girl she was going to use she wrote Jolene and I will always love you that's not right she didn't write I will always love you it was working nine to five um she didn't write I will always love you did she yeah did she yeah that was that's her song that's her song and then whitney houston sang it on what was what was the movie and then and then i think dolly was i think dolly publicly said like that's your song now like it's no that was yeah that's that's that's dolly song jolene and i will always love you in the same day talk about crazy yeah fuck you with your fucking 25 minute yeah yeah yeah get on her yeah she's like let me just write some of the two two absolute bangers but yeah um again you've concocted this story you've taken you know one element from the other oh and then i guess it was in so linda ronstadt sang it every song that ever she sings is just better um that's so cool whitney's record became the best one of the best selling singles of all time 14 consecutive weeks at number one pretty sure that uh this has just been knocked off the top by uh ella really yeah uh because it's Whitney Houston and Mariah Carey who both had the 14 and I'm pretty sure that 15 is now Ella yeah it's crazy fucking wild good for that's that's so sick I wonder whether there's any emotions that you want to sing about but you don't think that the market has an appetite for I mean okay here's a great example and I know a lot of artists struggle with this I'll play an acoustic song on my back porch and I'll play it a certain way but I know the studio is different studio version is different it's got some drums has a little you know slide maybe in it it's just kind of more upbeat and then you'll put out that version and everyone's like just just don't change give me the porch give me the poor you know and it's like i think you have to try to expand your sound like i was watching that billy joel documentary so cool by the way if you haven't seen it it's like five hours long it's incredible his life is just it's what the heck but he always made it a point to change the way his sound was bob dylan did the same thing where you went to the Newport Folk Festival and everyone was like you know get your harmonica out he's like I want to play an electric guitar and it's it's uh you feel like you don't want to get trapped in like your own trope like I'm not trying to get trapped in this like I'm an acoustic guy I'm going to sing about how hard my life is and but you also want to service the people who listen to your music the most like you know that's what they want that's and it's like yeah it's this it's it's like this push and pull thing so i feel like i feel like i've done the best job that i can like i don't really put too much pressure on i'm still making music that i love i really not i don't try to overthink it um but yeah i know a lot of artists that fall into that thing where it's like i want to put out different music but i just know it's probably not going to do well and if i do it if i put out this song i probably do a lot better because that's what i'm known for that's what people want to hear you know the idea of audience capture Have you heard of that?

1:16:34Okay, so it's from my world's content creation, YouTube. You test the ground with a bunch of different content. Maybe you start to pick up a little bit of speed. And then you find something that hooks a bit. You start talking about politics, but you talk about it from a libertarian lens. And you're maybe a bit more bombastic than you used to be. Oh, wow, they like that. Oh, well, I've been rewarded for that. I'll go again. And you get a bit more bombastic. you get a bit more bombastic before you know it you're like peak alex jones yeah you know sort of shouting and screaming and and doing the thing and you begin to throw red meat to your audience and instead of creating what you want to create you give them what you think they want yeah the problem with it is that you can achieve success with it because you're basically taking audience feedback which in some ways is important and good like movies screen test the versions right and they check how what were people's reviews should we change this but this felt a bit slow people don't understand that.

1:17:32So, you know, audience feedback is important, but if you're not careful, especially if you're doing something that's very iterative over time, your audience doesn't fall in love with you. They fall in love with your projection of what you think they want you to be. And you're like this weird reverse puppet thing where the audience has got their hand inside of you doing this and reliably every single person that I've seen do it. And there's a bunch of people that have done it in my world and probably tons in yours as well. Every single person eventually has ended up resenting the audience. Because what happens is you contort yourself into this weird shape that you think the audience has rewarded you for.

1:18:13And then if they don't like what you're doing anymore, you feel so aggrieved because you betrayed yourself for an audience that doesn't even want the act that you're playing. And it is so fucking reliable. So that's one side, that's audience capture. And then Ethan Strauss has got this fucking unbelievable post where he talks about criticism capture, which is the opposite side of it. So audience capture was this big term for a long time. People do what they think the audience wants. It's the musician who denies himself the move from acoustic to electronic or a total pivot in terms of singing style because he doesn't think that the audience is going to want it.

1:18:51That's your audience capture. criticism capture is behaving in a way to avoid criticism or front run it from your audience instead so instead of acting out of encouraging desire it's acting out of defending against hate yeah so what are people going to criticize me for doing most likely and how do i front run that so that it doesn't happen so you see this in the same way in my world um people start to caveat a lot before they say anything well we must remember that this they'll do this sort of land acknowledgement this throat clearing thing beforehand or in a different way people sort of steam out of the gates really aggressively and they're super ardent and militant and they have no quarter given no and that's another way to do it they're sort of pushing people out they're front running the complaint they're either um making themselves so inoffensive that they don't say anything so that they don't get criticized or they kind of shadow box this imaginary opponent who doesn't really exist in an attempt to scare off critics so and you see it's so fucking warping it's just audience dynamics yeah reward and pain and people are playing with these two levers in an attempt to try and get as much pleasure and as little discomfort as possible and it kind of leaves you on eggshells where you're just like ah i don't know what to do yeah and it's dude especially like nowadays with social media everything's so instant that like i think that messes with artists quite a bit of just the most instant feedback you can have you'll you'll walk off a stage uh you know sit in the green room and you're getting tweets or you know or you're getting your stories up and it's yeah it you know in with the phones yeah i used to i don't know but have you seen jerry can you pull up that video i want you to show you that there's two videos going back to back that i think are pretty interesting there's this morgan wallen video that's floating around at the moment which is him in a fucking huge stadium and someone saying uh the performance standard for male versus female artists is so different is all i will say

1:21:17That's closer to a military reenactment. It's so much. So anyway, and then look at this. Pull that other video up, Jared. Is it the Tate McCray one? Yeah. I mean, it is just. An insane level of. It's the most polished. Like, look at this.

1:21:38oh i'm gonna dip myself in literal liquid gold oh my god is it like actual

1:21:52i'm sorry i mean that's like the whole like the coachella like justin beaver the night i'm waiting for you to do oh yeah that's dipped in liquid gold that's in the next set and we're doing that that's the next album well it's just i mean it's different like i've been i've been to a morgan show it also like the production is still crazy him himself might not be he needs a dance number you know what i mean but he needs a dance number i guess like it's also it's also this recency bias thing where people just they just have to keep doing the next big thing and make it bigger which like in entertainment that's a good thing like i I think you should be challenged.

1:22:27But I mean, you go look at the female acts from like, I don't know, 1950 or even the male acts. Like everyone's just on a microphone and just doing the same thing. Like, I don't know. But yeah, I guess when did that separation happen? Because I mean, we used to have like NSYNC, Backstreet Boys, and they were doing full production. Like when did it become? I mean, MGK is bringing it back. He's got full dance numbers on stage. He's got choreography. Yeah. But like everything that's new is now old, you know? Yeah. Oh yeah. It's like, oh, they used to do that. That's cool. Let's bring that back. All right, dude, let round us out.

1:23:00What's your, give us a little something from the new album, whatever you like the sound of. I'll play a song called Clothesline.

1:23:10Should I sing this one? Yeah, this one's good. I think this is going to be a single, maybe. I don't know. That's something you could do this afternoon. No, but I do it on purpose. This is what I'm talking about. Like when I, I, yes, I could choose the singles and have it all on the calendar and rock it and just go. But I, I don't, again, I think this is something that I probably, I struggle with is kind of the system formula thing. I don't know. Like I, I would rather go like week by week or like feel it out. I don't know. Yeah. I don't know. I, I, I, I think it's going to be the single. but again i i also actually this and i will i'll sing it right after this but this brings me back to a point that we were talking about earlier uh about like teasing music and crowdsourcing and being like what song does better like there's a part of me that misses the way of like when an artist puts out an album you don't know what the songs are they've not waterfall released five in advance you don't know what the songs are and you are stoked to dive then yeah and i'm trying to play this middle ground like okay business wise yes we should be teasing songs and you know getting people excited and i'm not saying it's a bad thing but there's a side of me that's like man wouldn't it be great just to give fans just 12 new songs that everyone can be excited for and you have no idea what it sounds like it might be a whole new sound like that's kind of what used to happen or like i don't know like i just think that side of it's cool like my favorite thing i know i brought them up a lot um but turnpike when they dropped price of admission they did no singles all they did was put up a billboard in the middle of the desert and was like albums out in two weeks i think that is so cool now i'm not saying everyone can do that like algorithmically might not be the most exactly effective way to do it but it's sick but yeah and that but that's where like as an artist you have to kind of weigh your options between you know like we said earlier like what's authentic and at the end of the day like what is going to get people this music.

1:25:13Like what's going to pay the bills and do, you know, there's a fine line. Unreal. But anyways, this one's called Clothesline. I haven't played this one in a while. I should, I'll remember it. That's another thing. I'm bad with lyrics.

1:25:31Oh, am I plugged in? Yeah, I am. Cool. This one's called Clothesline.

1:25:41Baking soda on the bed sheets Make me smell brand new I'm sleeping in and I'm going out Trying not to think too much about you Don't call me later when my light's off I know just how you do You call me once, you get my door later And the morning you'll be gone too soon Cause I know you're just gonna hang me out to dry So close to being left on that clothesline Oh, second guessing's always left in this old heart of mine Baby, I know you're just gonna hang me out hang me out to just

1:26:43out to just

1:26:51so stopping early at yellow lights said it ain't worth the risk you used to tell me that I'm moving too fast with your hand tied around my wrist So treat me like it was years ago Before you changed your mind Said I was nothing but a hopeless old lover And baby, maybe you'd be right I know You're just gonna hang me out to dry So close To be left on that clothesline Oh, second guessing's always left in this old heart of mine Baby, I know You're just gonna hang me out, hang me out to jail

1:27:53Out to jail

1:28:00Now I know You're just gonna hang me out to drive So close To be left on that closed line Second guessing's always left It's been so hard of mine Baby, I know You're just gonna hang me out Hang me out So just

1:28:36Yeah, so just

1:28:45Let's fucking go. Dylan Gossett, ladies and gentlemen. Thank you. Dude, you rule. Congratulations. New album's out when? September 25th. Fuck yeah. So Appreciate the heck out of you man Yeah Thanks for having me Alright Goodbye my beauties Dude That was a great time brother Thanks so much for having me So you're not worried about hosting the whole family for the holidays? Why would I be? Wayfair had everything I needed to get the house holiday ready What if Mike brings his cheerful dogs? My tree has tons of five star reviews telling me how sturdy it is But what if everyone's plus one brings a plus one?

1:29:19We'll see how extendable this extendable table really is and extra chairs are on the way. Okay, what if there's a blizzard and everyone has to sleep over? Ready to go with extra bedding and towels. From guest-ready essentials to holiday decor you can trust, Wayfair delivers.

From the publisher

Dylan Gossett is a country singer, songwriter, and music producer.

Dylan's breakout hit 'Coal' took him from an aspiring musician in Austin, Texas, to a rising name in country music. But what did that seemingly overnight success actually take, how has it changed his life, and what has he learned about making a living doing what he loves?

Expect to learn the creative process behind Dylan’s hit ‘Coal’ and the decisions he made to engineer it for max virality, what it was like being an overnight success, how Dylan’s writing process differs from the typical Nashville music machine, the impacts of AI on songwriting and the music industry as a whole, how to not be captured by your audience and let your creativity thrive, and much more…

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(00:00) The Story Behind Dylan’s Breakout Song ‘Coal’
(09:56) How to Avoid Getting Lost in the Music Industry
(18:11) Why Being Unpolished Feels More Authentic
(20:50) Is Country Music Having a Renaissance?
(22:47) Is the Song Actually Good or Just Viral?
(28:07) Why Staying Successful Is Harder Than Getting There
(32:29) Inside Dylan’s Songwriting Process
(37:28) Do Artists Still Write Their Own Songs?
(51:02) Why We Shouldn’t Always Take Shortcuts
(01:01:16) Is Emotion the Secret to Dylan’s Music?
(01:03:08) Why Sad Men Are Taking Over Country Music
(01:09:24) The Hardest Emotions to Turn Into Music
(01:14:52) Don’t Lose Yourself Chasing an Audience
(01:22:59) A Snippet From Dylan’s New Album

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#577 - David Goggins - This Is How To Master Your Life: ⁠lnkfi.re/SN-Goggins⁠

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠lnkfi.re/SN-Peterson⁠

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠lnkfi.re/SN-Huberman⁠

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