Why Sydney Sweeney Has Two Big Targets On Her Chest - William Costello - #1152

29:51And another thing is in self-disclosure. So when women share negative information about each other, and you see this on Call Her Daddy podcast a lot, actually, where women are kind of encouraged to share some embarrassing story about, oh, what a whore I was in college or whatever it might be. And it's done to put the other girls at ease and make them feel better about themselves. And if you notice that in a female group, if one woman doesn't do that, declines the offer, the invitation to share something negative about herself, she will be shunned. That will be seen as, oh, she's too full of herself.

30:26She has, she's violated the code of, oh, I've shared something negative about myself. Mutual self-castigation. Absolutely. Yeah. So it's all to make sure not one person. Women are actually quite groupish in that way in their coalitional psychology. They're kind of very consensus oriented. They don't like norm violators and uh that's what you're seeing here yeah it is really fascinating to think about how much this is women policing the sort of behavior and body of someone that could have been sort of standing for their cause because when you read off the litany of things self-powered entrepreneur sexuality out there like for the boys like you know this soft bigotry of male expectations idea that I've got, which is that there is a certain class of girl boss feminism that struggles to think about female empowerment in any other way than kind of classic high status maleness.

31:22That like, it's got lots to say about the breadwinner and the hunter and the CEO and surprisingly little to say about the mother and the carer and the homemaker. Okay, well, if you were to create in a lab the canonical sexual liberation fueled CEO type that is into sports, it would be Sidney Sweeney. Yeah. And it's kind of an example of gamma bias as well. When the gendered nature of something is shone a light on, you see this with, it's kind of like a hetero pessimism. Basically, Sidney Sweeney appeals to male sexual psychology. Therefore, it's problematic. Whereas if she appealed for her own female sexuality, that's fine.

32:03I'm writing a paper at the moment called The Mismeasurement of Men. And it's all about scales that seek to kind of pathologize men about sexual entitlement, sexism, or toxic masculinity. And so many of the items that they use to measure these attitudes in men are absurd things like that if a woman said them, it would be seen as fantastic and celebratory. So for example, I deserve to have my sexual needs gratified by my partner. If a woman said that, she would be applauded and seen as fighting for closing the orgasm gap. and yes, you get it, whatever. Whereas if men do it, it's seen as sexual entitlement.

32:43So another example is, we were discussing benevolent sexism the other day, and I brought up the example of, well, women are benevolently, benevolent sexism is basically kind of infantilizing women by liking them in such a way and pedestalizing them that makes them infantilized. So, for example, doing everything for them so they never learn how to do anything themselves. That's the argument. Whereas you'd never reverse that argument and say, well, a woman enjoying cooking every day for her husband and doesn't let him cook, is she infantilizing him? When he's the benefactor of her benevolent sexism, he would actually be described as weaponizing incompetence.

33:25Whereas when women are weaponizing incompetence and the benefactors of men's benevolent sexism, they're the victims. Men are the morally typecast, as we know from research from Tanya Reynolds, they're always morally typecast as the aggressor, the wrongdoer. And you kind of see that with hetero pessimism too. Anything that celebrates heterosexual male sexuality is morally suspect in a way that other sexuality isn't. If you're going to spend an hour in the gym, you might as well look hot and feel comfortable while you're doing it. And honestly, who wants to be in the background of a TikTokers highlight reel dressed like a chump?

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34:33You already know about them. They're high quality. You get 30 days of free returns globally with global shipping and a 10 % discount site-wide. So get that 10 % discount by going to the link in the description below or heading to gym.sh slash modernwisdom and using the code modernwisdom10 at checkout. That's gym.sh slash modernwisdom and modernwisdom10 at checkout. It's an interesting turn of the last sort of three decades when you think about freddie youngberg remember that ads that he did was it calvin klein yeah i'm pretty sure there were women running after the bus for him chasing him down and he was worried and he needed to get security david beckham david gandy you know we're talking about like classic man men david chris williamson chris williamson front cover of lots of dark romance novels um but you know that the sexualization about the diet coke ad yeah right like is anybody asking to repeal this primitive perspective of the male form.

35:32So one interesting thing for me is why is it the case that men, if this ad had been done by a guy, or if it was an ad for something that was female coded, because obviously we're trying to get men attracted to gambling here. So a guy taking his kid off would probably not be very good for it unless it was like adjacent to grinder what what would be the reaction if a man did that from men do you think and why is it so different for women pushing back against like if a guy was in built and buff and being said like the diet coke ad if that rolled back again uh so i think you know men just don't mind being sexualized in the way women do, because it's not as scary to men.

36:18I know you see maybe the tin men sometimes gets up in arms about the Facebook groups of hot guys, hot dudes reading. I think most men would be delighted to be featured there because I'm desperately reading books in public all the time in an attempt to try and be... They'll get you eventually. Yeah. But yeah, being sexualized is not as big of a problem to men as it is for women. They're much more likely to be victims of sexual violence. And you can maybe perhaps understand why. So I think that's why if we saw someone being sexualized to sell a product, we'd see it as aspirational. We'd be like, oh, I got to get my ass in the gym.

36:55And I think also envy works differently for men and women. Men see it as kind of motivating. Whereas women kind of internalize it and feel that they're being put down. Yeah. Why is it, do you think, that women who are seen as guys' girls are perceived with more mistrust? Yeah, so that's a specific piece of research from Sarah Hill's lab led by Hannah Bradshaw. And specifically, when you describe a girl as being a guys' gal, having more male friends than female friends, women mistrust her because they doubt the reasons for her doing that. And given all the research we know about cross-sex friendship and how often that activates mating psychology, perhaps is good reason.

37:39And if you think from an error management perspective, your inference about someone who hangs around mostly with guys and does things that appeal to guys, she may have a psychology that's going to prioritize their goals over women's goals. I'll just break down some of the DVD extra verbiage there. So because a lot of orbiting friendships that are of different sexes, men and women, end up evolving into some huge percentage of close friends from opposite sexes would sleep with their friend and then some non-zero number turn into relationships. Also, there's a lot of evidence to suggest that there's backup mates on both sides, a lot more for women than there are for men, etc.

38:23And also evidence that in terms of mate poaching, one of the top tactics that mate poachers use is to infiltrate the relationship through friendship. So everyone knows like, oh, she's just a friend or he's just a friend until he's not. So because if you have a girl that is around a lot of friends that are guys, many of those guys, some of those guys might be in relationships, even if they're not, she has a degree of understanding about their psychology or at the very least a degree of access, right? Just proximity, straight up proximity is close enough to activate some of it, which again is another one of those kind of hilarious hypocrisies, which is women can work in an office and there should never be any confusion about men and women being together or whatever.

39:04But also at the same time, there is an implied understanding that a woman that's around lots of men is probably going to have a degree of access and maybe be hit on in a manner that makes her a sexual threat to you. Yes. You understand what I mean? Or her psychology is going to be somewhat more similar to a man's as well, which may mean that she doesn't mind short-term mating. You'll often find that these women, these guys, gals, they sometimes derogate the mainstream women as well. So they say things like, oh, I've never been able to have many female friends. They're just too much drama. Not like me.

39:37I'm not drama. I'm totally drama-free here. You can play Xbox with me and then fuck me. Which you can imagine for some men, that has the appeal. It's fucking sick, dude. It's all the advantages of being gay without having to be gay. It's like a covert strategy. So you do see the intrasexual competition playing out on both sides. Is there anything to say about the fact that Sidney Sweeney doesn't portray herself as a victim? Yeah, that could be part of it. Because, like I say, that self-disclosure of vulnerability and shared vulnerability. I'm as vulnerable as you are. I understand what it means to be vulnerable.

40:09So I'm going to lobby for things that protect our collective interests as women. She doesn't do any of that, really. although I did hear she made one film about reproductive rights about a nun I think I might be fuzzy on the details but maybe that could save her reputation among women or if she self-disclosed some embarrassing stories I think what would have been interesting would have been if she'd said if there was this big narrative arc around how I was really uncomfortable about my body for a long time and it took a long time for me to get past that and now that I have transcended what previously held me back I am emancipated I'm emancipated I am finally liberated and free to be able to use my sexuality in a way that I couldn't do previously, which sort of plays to you.

40:53Also, small, mousy woman that wears brown and gray that doesn't seem to be seen by the world. Like you, too, may flourish and blossom into this wonderful big titty lady in future that gets paid millions of dollars. And I think she has come out with some of that stuff. I have seen some interviews of her saying she hates being sexualized sometimes, but that's clearly not that much. Fucking hell, Sydney. I mean, you really become like Stockholm Syndrome for yourself, if that's the case. But she's more often come out with media stories like thanking her mom for convincing her to not get a boob reduction and things like that.

41:28So that sends the opposite signal to women. It's like, oh, I'm so glad I have these massive tips that I can cash in on. Look at these scud missiles here, ladies and gentlemen. Yeah, so it's like a brazen, proud of something that women know appeal. And also boobs specifically, they... Let's talk about boobs. Tell me about boobs. Sure, we can talk about boobs. It makes a change from talking about incels. So with boobs, like I always say to my wife, it's kind of like penises. It's not like the bigger is always the better. And, you know, she's come to accept that that's true. So that's good. But it really is the case with boobs research.

42:06Very mixed evidence for the size that's deemed optimal. But what's more consistent is the shape and the texture. It's called the tossity, the ptosis of the breast. So that describes basically the sagging. And like in all elements of mate preferences in evolutionary psychology, the male preferences for beauty, it's all about reproductive value. So as women age and as they go through each pregnancy, their boobs kind of change in texture. They sag, they head down south. So it's more about the firmness rather than the size per se. But we do know that short-term mating-oriented men are, and the reason why that is basically the nobility hypothesis, that basically you're looking for high reproductive value woman who has a long reproductive career ahead of her and hasn't had children yet already.

43:01So that's Frank Marlow that came up with that nobility hypothesis. And that seems to be the consistent finding about boobs. is the texture and the ptosis rather than size per se. But short-term mating-oriented men prioritize big boobs. So that could be another part of the puzzle that's putting women off. We do know that women derogate big-boobed women as well, a lot more than small-boobed women, because it's probably cuing to them that this person is themselves a short-term mater, even though there's no evidence that they may be themselves. Women perceive them that way. And even if they aren't short-term mating oriented themselves, they know that men will perceive them as short-term mating oriented.

43:44Induce the short-term mating strategy in the men around them. Exactly. It's kind of interesting. So I posted this research a little while ago that basically in a study of about 300, 400 Norwegian men, there was a bodily focused group that was both boobs and ass. there was a ass only, but there was no boobs only men. There was none. It was like, you're either focused on both just the ass or not the boobs. I don't know. Yeah. That surprised me too. Law of large numbers. If you have enough men, but at the very least it indicates that maybe in the current cultural climate, the ass is being prioritized more.

44:21Interesting about the ass. Let me tell you about the ass. What's interesting about the ass is that it is much easier to hide than boobs for women. It's also in the back. So as you walk towards somebody, as you're talking to them, it's not front and center. It's also not at eye level. And I wonder whether that is, even if guys on average, maybe this is across all of time. Let's say that that research would replicate throughout all of human history for all men, heterosexual men, that they were interested in the ass over the tits. But even if that is the case, it's so much more front and center. You're like compensating for how much you might not be as much of a fan of it by just the shelf height.

45:01You know what I mean? Like, what is it? Eye level is bi-level, as they say in CPG and retail. Okay, well, eye level is guy level for this one, I suppose. Yeah, and it kind of gives the impression you're emphasizing it and rubbing in their nose a little bit more. They should be so lucky. A quick aside, you've probably heard me talk about Element before, and that's because I've started every single morning the same way for the last five years now, which is a cold glass of water with Element in it. Element is an electrolyte drink mix with everything that you need and nothing that you don't. It's a science-backed electrolyte ratio of sodium, potassium, and magnesium.

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46:22So kind of pretty bleak, but the way I heard it described was, what was it? Your boos mean nothing. I've seen what makes you applaud. And that's to describe that a lot of women were sympathetic or even, you know, towards Lindsay Clancy. What do you think would have happened if it was this? If Lindsay Clancy looked like Sidney Sweeney, would women still have rallied around it? What do you reckon? Yeah, I mean, it's a pretty well-known fact that juries are pretty biased around their in-groups. And the OJ Simpson... So you're saying if the jury was filled with like big titty blondes, they would have been like, she's free, let her go.

47:01Not so much, but it's a pretty well-known fact that in the OJ Simpson trial, that because Nicole Simpson was a white blonde woman who was perceived as having stolen a really resource-rich, successful black man in OJ Simpson, the majority black female jury hated that and they just could not get any sympathy for her as a victim at all. So it's actually a big problem in juries that they're so tribal based on their own kind of in-group. So Lindsay Clancy may not have been threatening enough to them in terms of their mating psychology and supporting her and giving group sympathy towards her issue was in women's self-interest more than it is to celebrate Sidney Sweeney appealing to the male gaze.

47:52Have you seen any men pushing back against Sidney Sweeney? Only the Irish radio presenter, yeah. Right, okay. Which is kind of naturally a bit more posturing. Look at me, I'm for you. Going back to boobs, I wonder whether the unearned traits element of this is part of the reason. So why men don't hate desirable men in the same way. If you were to do an ad that was the equivalent for men, that guy would not have a body that was an unearned trait, right? Like just an inherent advantage that he was gifted, basically. I'm sure that Sydney Sweeney goes to the gym and has a trainer and probably follows a diet and doesn't overeat and all the rest of this stuff.

48:34But she's not got a body that at least obviously is shaped by tons and tons of work, right? At least not in the same way that a man's body would be. Whereas a man's body, you would say, oh, he's really had to sort of grind for that. And one of the really interesting takeaways, I think you sent me this tweet that was explaining how ruthlessly reminiscent it is, especially to women in a way that it isn't to men for male attractiveness, that when you see a woman that is beautiful, especially with big boobs, like that's just straight up natural boobs, straight up natural genetic endowment. And the effortlessness with which Sidney Sweeney sort of presents herself, whether that's true or not, the effortlessness that she presents herself with almost sort of rubs it in the face of women more.

49:18And I think this is one of the differences between Sidney Sweeney and Sabrina Carpenter. Sabrina Carpenter is a woman designed for the female and the gay gaze. Like gay men love Sabrina Carpenter. It's this over the top like princess, like there's lots of makeup. She's always did. I actually think that this is one of the reasons that if you watch a female chatty podcast, a lot of the time they won't be fully done up. It'll be super slouchy, oversized hoodie. Look at me. This is me at my worst. But if you at your worst is Sydney Sweeney in her effortlessness presentation of this, what you're basically reminding a shit ton of women of is I am more desirable than you without having to work for it.

50:02This is how unfair the genetic spread is. Yeah. And women with big boobs specifically talk about this all the time. Other women accuse them of - Big boob women in the comments, we want to hear from you. Your team of sticking them out. They like accuse them of, oh, look, why is she showing them off so much? And they're just trying to live their life. But the sex difference is interesting because men's attractiveness on most metrics is attainable, like you say. But also, men, really formidable, high mate value, physical attractiveness men, and that's the physical attractiveness for men, is formidability, muscularity, height.

50:42That makes you a valuable coalitional ally to men for other reasons. You're useful as well. What the fuck use of women got for sitting swinging these huge knockers? She's just going to take all the men. or men are only going to be interested in it. Whereas for men, it's like, that really formidable guy, he could help me go into war. We really need him. So that explains some of the sex difference. But unfortunately, height isn't a sexy trait you can cultivate. Although the Luxmaxers are doing their best to fast track the surgery on that front as well. That's true. I mean, this is very, how would you say, unpopular to say, so I'm going to have to put my disguise on for it.

51:18I would say it is significantly easier for a woman to raise her physical attractiveness mate value than it is for, sorry, I would say that it is significantly easier for a man to raise his physical attractiveness mate value than it is for a woman. If you go to the gym, what's the evidence of how much it improves your attractiveness? It's like significant. There's basically no guy that isn't made more attractive to women, on average, most women, by going to the gym. Yeah, and that's true throughout most of your life as well. It's a longer span of your reproductive value, Whereas women's beauty is on a much more tight time clock.

51:55And harder to fight against. Yes. So there's nothing you can do. Time is coming. The wall is undefeated, as the incels say. That is true to some extent in a way that it's not for men. So that envy must feel more uncomfortable for women who's, I mean, now it's pretty evolutionary novel, the extent to which women can extend their beauty. But for most of ancestral history, it would have been seeing youthful, beautiful women would have triggered serious anxiety about your own mate value running out. Whereas if you're a guy in his 40s who's never trained before, a couple of years of hard dieting and a good trip to the gym, and you've got a body that's comparable with a guy that might be in an advert.

52:34You just got to be sufficiently disciplined with it. So yeah, I think that's tough. Like, you know, that deserves sympathy and like a degree of understanding where you're like, fuck. Like, of course you're going to be threatened. Yeah. By women. I would love to see the age split. Is it more threatening to a woman who is a little older than Sydney Sweeney, or is it the sort of narcissism or the rivalry of small differences in terms of age? I would imagine not so many women younger than Sydney Sweeney would have as much of a problem at the same rate as women around her age or older. I reckon you could even predict the nature of the derogations.

53:15I would predict that younger women would derogate things like her promiscuity a little bit more. Whereas older women, when their mate value runs out, their value to a group becomes... Diminishes. It diminishes, but it becomes the wise grandmother, the kind of the wisdom. So they would start derogating her, she's a bimbo, what does she know about anything? So it's like, oh, I have new type of value to the group now. So I have to emphasize that rather than... I'm never going to compete with Sydney Sweeney on youth and beauty, those days are gone, but I might actually derogate her, you know, on wisdom.

53:52Yeah, this is the maiden mother matriarch arc that Louise Perry talks about. Yeah, okay, so the maiden side will look at, and also the mother side as well, like the middle of the chunk will be looking at, okay, fecundity, loyalty, reliability, et cetera. But yeah, that's interesting, the sort of matriarch side might have to use something else. Oh, she's an idiot, she's setting women back, she's doing something. Yeah, that is cool. The supplement industry is full of products making claims that they can't back, which is why I'm such a massive fan of Momentus. Their co-founder, Jeff Byers, played in the NFL and saw firsthand just how wildly the quality of supplements can vary.

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55:08That's L-I-V-E-M-O-M-E-N-T-O-U-S.com slash modern wisdom and modern wisdom at checkout. The unearned traits thing is still pretty fascinating to me. And thinking about how men would feel very differently about a guy that did that. And also I think women would too, because look, at least you've worked for it, worked for it in one form or another. But I keep on coming back to like, if a guy or a female athlete had done that, that wasn't, that was basically sydney sweeney not saying that i'm doing this for the girls don't really care about them etc etc etc i think you would get still much of the pushback even if she'd had abs right even if it had been like hot megan rapinoe or something i think she would have still got a lot of the pushback yeah perhaps it's hard to know what is there to say about sort of the focus because for me, one of the obvious misses was this is a brand new fucking sports betting company.

56:08It's that prediction market sports betting, I think, right? So it's like Calci, but for sports. Yeah. By the way, sorry, I got to fucking pull this up. I was listening to, I haven't listened to the Daily Wire in forever. And I was listening to Matt Walsh and Shapiro and Michael Knowles and Andrew Klavan this morning. They're partnered with Calci. Oh, never knew that. Sorry. Are we not against the degeneration of the modern youth and stuff like is this not corrosive practice for young men and society in general the only other two would have been weed and porn and you're certainly not going to promote you're going to implicitly say that both of those things are fucking destructive things are upside down chris we've got the woke progressives being puritanical and sex negative and we've got the right wing you know conservatives being you know degenerate Motherfucking Matt Walsh doing a Calci ad.

56:58That blew my mind this morning. And that's the real story, or should be the real story of this Sydney Sweeney thing, is she's promoting gambling probably very successfully given how sex sells and how much attention is going to be garnered on the back of this engineered backlash. But yes, sports betting. I mean, the American Institute for Boys and Men have reports on how corrosive this is to young men. They've done some really cool research that shows predictable effects when you legalize online gambling in a specific area. Bankruptcy among young men goes way up and they go into way more debt, which is partially attributable to the change in law.

57:40Like they've isolated that effect, which is really cool research. And my wife was telling me some really kind of sobering statistics this morning about men who have problems with gambling. it's detrimental to their relationships, which has downstream effects on their suicidality. And it's detrimental to their mental health and suicidality in and of itself as well. I think something like 30 % of people who have a gambling problem of men, young men who have gambling problems have felt suicidal. And I think something like 13 % have attempted suicide because of this. So it's a huge, and if you think about it from an evolutionary psychology point of view, the addiction to young from young men towards gambling makes sense it's that try and win big in one fell swoop when i've got not much else uh to lose uh in an attempt to garner enough resources to up your mate value so it's like uh they're the exact vulnerable group and that should be the real story about this but people care more about harms to women or perceived harms to women in all sorts of domains in life.

58:49And this is just another example. I did a tweet one time because some people don't agree with me on that. They don't think that men and society in general are quite protective of women, even though there's a preponderance of evidence for this. I mean, Tanya wrote this article reviewing all the different ways in which this manifests. But I just asked a question. And my following on X, a lot of incels, a lot of misogynist men, a lot of red pill kind of oriented guys. And I put up a poll. all things being equal, is it worse to kill a teenage girl or a teenage boy? And unanimously, people said it was way worse to kill the girl.

59:26And, you know, what can explain that unless we're actually a lot more sensitive to harms towards women? I think that's obvious. It's seen even in a group who's mistreating women and treat women as property. It's seen as a great moral injury to that group if you harm one of their women versus if you harm one of their men. And it just, I think this is a clear example of it that people couldn't see, oh, the young men as the real victims in this scenario. The victims that are getting the limelight is, oh, women's sport has been, you know, fed back 40 years. Yeah, not the men that have now got another predatory fissure trying to break into their brainstem so that they can pull, they can try and extract value and cash from them.

1:00:13But this could have been, if you wanted to push back against Sydney Sweeney, and this is where women are so much more sophisticated socially, like the fucking scalpel with which they're able to navigate. I thank the Lord every single day that I am not a woman and I don't have to deal with it. And I know that the same is true for like lots of women that are in workplace environment, navigating that teachers are surrounded by the women. Oh my God, it's like so complex and burdensome for me to navigate all of the intrasexual dynamics and stuff like that. That being said, there is a limit to their sophistication.

1:00:42And the limit to their sophistication is if they'd really, really, really wanted to do collective action with this, they could have got at Sydney by going for the unimpeachably perfect argument of this is predatory against men. This is trying to take advantage of young men. It's hurting them. Gambling is fucking poison. And we should not have Kalshi and Polymark. By the way, for all of the things that I get accused of on the internet, we have been approached by every fucking prediction market on the planet over and over again. And I have turned every single one of them down. Fair play. Right. And that's a stance that I've taken.

1:01:16Even I don't have a gambling bone in my body. I suck at Vegas. I'm not that excited. I'd way rather go and see a show. I haven't got gambling in my family, but I did see what it did to people around me growing up, Northeast of the UK. People don't understand that in England, there are betting shops on every single high street in every single shithouse village. Norton, right, which is the cricket club I played for, the guys would finish up playing the game and go and use the fruit machine in the pub afterward. That's 25 pounds. And now it's an app in your phone as well. That's available 24 hours a day.

1:01:44That could have been the angle. The headline of all of this could have been Sydney Sweeney uses her body to capitalize on men, hurts men, increases suicidality, reduces their financial freedom. I thought that everybody was up in arms about the cost of living crisis. I thought everyone cared about financially uplifting the underclass. I bet that if you look at the people that are mostly using online gambling, it's going to skew toward the lower socioeconomic classes as well. It's not going to be the upper class and the middle class. Fast life history strategy people trying to make a big win. Quick buck, yeah.

1:02:16This is how I'm getting. It's Robin Hood for 2026, right? Yeah, I totally agree, but it just comes back to this idea that women are a more, a better victim in terms of the media. They make for a better story. People care more about their concerns. I would just push back on the thing you said about, oh, I'm so glad I'm not a woman because it's so hard to navigate. And it might seem like that with our male brains. Oh, but if I got the social navigation upgrade installed in my brain because I'm a woman, my arms race would have been sort of appropriately difficult. That point, but also, think of the modern world and the social arenas you have to navigate.

1:02:56It actually kind of rewards the female style of aggression way more than the male style. Like think of a corporate environment. You can't be directly aggressive and men will settle this in the car park or even just, you know, raising your voice. Men are neutered in terms of how they show aggression. And whereas There's almost no policing on women's gossiping or, you know, false accusations, things like that. So, you know, they're actually rewarded for their style. Do you want to know my new conspiracy theory? My big new conspiracy theory? Sidney Sweeney keeps being used as a distraction from geopolitically inconvenient news drops.

1:03:37July 2025, DOJ released a memo stating that there were no significant findings in the Epstein files. The one big beautiful bill is signed into law, stripping over$1 trillion in benefits from U.S. citizens. While raising the debt ceiling by 5 trillion, Sidney Sweeney's American Eagle Act drops, capturing national attention, right? That's July 2025. September 2026, the UN cites concerns over US war crimes in Iran. AI CEOs agree to slow down development after former employees warm up a doomsday. Trump refuses to slow progress, citing competition with China. The midterms are right around the corner.

1:04:09Sidney Sweeney appears in a Novig ad. Yeah, never waste a good crisis. Bury some other bad news. Bury the headline below two bigger headlines. You can just imagine them in their crisis room. It's like, we're getting a lot of heat. Break out the tips. Sydney, we need to break glass in case of geopolitical emergency, and it's just Sydney Sweeney's phone number. Literally. Yeah. Dude, I think it's fascinating. It's interesting to consider how many more times both sides of someone's mouth or group's mouths can be spoken out of. Is, in your experience, is highlighting hypocrisy a good way to educate people?

1:04:45Because I think what, again, to steel man the critique side or the criticizer side, it's, hey, look, we're okay with you having a position as long as the positions seem to sort of run in parallel and be - Consistency. Yes, yeah, yeah. We want you to be consistent across your views. And because you're not, we just want one of these things to be stopped. Either sexual revolution, liberation, women can use their body thing, like that and this can't exist at the same time, right? Square the circle for me and become consistent. Like hypocrisy is catnip for the internet. In your experience, is hypocrisy identification a useful tool of behavior change?

1:05:29I mean, using just my own self, it works on me. If someone points out a way in which I'm being hypocritical, I find that persuasive. Perhaps it's not. It might trigger tribal psychology too much and just signal that someone's the enemy. Yeah, so I don't know. I don't think so. But I think it's worth highlighting anyway, because some of the examples are so fragrant and it's, you know, so worth highlighting, I think. Just to get back to that idea on which sex has it worse in lots of domains, it feels like the modern culture war is just a race to the bottom on people trying to fucking outdo each other on saying, oh, men have it worse in this domain.

1:06:12And the evolutionary psychological approach is always very domain specific. So back to this paper I was writing on mismeasurement of men. Some of the statements in there are just way too global. it's like men are superior to women or you know all these things that are massive global statements and the more appropriate level of analysis is find the domains or the specific context in which each sex has it bad or good and there are different ones for men and women and uh it's not just one has it worse or better than the other bingo my chick says this all the time that there's times where her sex has been a massive advantage and then there's times where it's held her back You go, okay.

1:06:50Well, in that case, sweeping fucking statements don't really work. But there are some laws that seem to kind of hold pretty true, like gamma bias, right? The sex of men is ignored when they do positive, but highlighted when they do negative. And the sex of women is ignored when they do negative and highlighted when they do positive. Like that seems to hold as a relatively broad perspective Across headlines What's the fucking Carnegie Award? Like 95 % of that It's people who risk their own life selflessly To help a stranger It's like 95, 96 % of people that do that It's like stranger saves drowning man What a benevolent sexist Yeah, I know Fucking horrible Dude, you're the best I appreciate you I'm glad for breaking this down Where should people go?

1:07:34Check out all of your stuff X is where I'm hanging out On your recommendation I've given up the blue sky I don't go there anymore. But not for you. So it's not built for you. Yeah. So yeah, follow me on X and articulate myself probably a lot better than here. And yeah, check me out there. You're the best. Appreciate you, man. All right. Goodbye, my beauties. Dude, yes. Fucking money. That was good. Push your limits. Train with precision. See the results. At Equinox, that's high performance loving. Everything you need to lock in and unlock your potential at Equinox. Start today at equinox.com.