How AI Will Change the Music Industry Forever w/ will.i.am | EP #70

29:49I don't... I think that's my biggest issue. I don't look at it from making money. I've been blessed to have made money to fuel my idea of manifestations. and some of my ideas have made money, but I don't go in it from making money. And it's the same way with songs. There's some songs that I wrote that are like, yo, this is gonna be a smash. And then there's some songs that are like, oh, this is how I feel right here. And I gotta get this out. And that, where's the love? Is this is how I feel right here? I gotta get this out. I gotta feeling is, This is gonna be a smash. But where's the love is a special one.

30:45I wouldn't be able to be at the seat to write, I gotta fill in, if it wasn't for where's the love. So purpose from the heart, questioning what's going on, that. And I apply that same methodology to coming up with ideas and having the, you know, being audacious and ambitious and fearless. to then go to Mutar Kent at the time when he was a CEO of Coca -Cola and say, hey, companies the size of Coca -Cola should be verbs in society. If you don't believe me, Google it. And your verb is Coke backwards for EK, OC, for eco -consumption, eco -collaboration, eco -concept, eco -cycle, eco -community. And let's take your byproduct, create a new base cloth and license that to other companies to execute their sustainability efforts and we call that Ecosy.

31:39So are those Ecosycle -levis, are those Ecosycle -beats? And so they bought that idea. And so we arm wrestled for a while who owns Coke backwards. So I own that with them, which is another crazy shit. Like what? Who would have thought that one? And so everybody, I want to take a short break from our episode to talk about a company that's very important to me and could actually save your life or the life of someone that you love. Companies called Fountain Life. It's company I starred years ago with Tony Robbins and a group of very talented physicians. You know, most of us don't actually know what's going on inside our body.

32:24We're all optimists. Until that day, when you have a pain in your side, you go to the physician and they Berncy Room and they say, listen, I'm sorry to tell you this, but you have this stage three or four going on. And you know, it didn't start that morning. It probably was a problem that's been going on for some time, but because we never look, we don't find out. So what we built at Fountain Life was the world's most advanced diagnostic centers. We have four across the US today and we're building 20 around the world. These centers give you a full body MRI, a brain, a brain vasculature, an AI -nabled coronary CT looking for soft plaque, dexascan, a grail blood cancer test, a full executive blood workup.

33:09It's the most advanced workup you'll ever receive. 150 gigabytes of data that then go to our AI's and our physicians to find any disease at the very beginning. When it's solvable, you're going to find out eventually. Might as well find out when you can take action. Fountain Life also has an entire side of therapeutics. We look around the world for the most advanced therapeutics that can add 10, 20 healthy years to your life. And we provide them to you at our centers. So if this is of interest to you, please go and check it out. Go to fountainlife .com, backslashpeter. When Tony and I wrote our New York Times bestseller, life force, we had 30 ,000 people reached out to us for fountain life memberships.

33:56If you go to fountainlife .com, backslash Peter, we'll put you to the top of the list. It really is something that is for me one of the most important things I offer my entire family, the CEOs of my companies, my friends. It's a chance to really add decades onto our healthy life spans. Go to fountainlife .com I'm backslash, Peter. It's one of the most important things I can offer to you if one of my listeners. All right, let's go back to our episode. Tomorrow morning, this group of Titans are humbly gonna meet each other and have a conversation about some of the places they're struggling, some of the places they're looking for transformation in their lives.

34:37We believe that through empathy and vulnerability, great relationships are created. So, the question I would have for you is, whether it's personal or professional, where are the opportunities for your transformation? What are some of the things that right now you're working on? It's a big deal. Um, preparing myself for what's coming. And AI is an amazing, like I said, we all came here spiritually for this moment. And what we're experiencing is a massive transformation to how we do things. If you're a mathematician, a calculator, wow. Probably can't out -calculate a calculator. You're not going to out -logic or logic machine.

35:36and these new creative tools, it's amazing. It's going to render a lot of jobs obsolete. If you're a bus driver, that won't be your job in 2030. Truck driver, delivery driver. If you're a legal assistant and you read through the contract, that's not your job. If you are a finance manager, that's not your job. A lot of jobs are going to be gone in these next 10 years.

36:13But for the hyper creative, that person that never was able to sleep, the person that exhausted their friends and family and their close ones with another idea, they're like, Oh, come on, Bobby, do them sleep, dude. And that person felt like, gosh, I've exhausted every single person with an idea. Now they feel liberated because now they have a freaking ping pong partner to freaking go head to head with and they've never felt freer. AI's going to supercharge that hyper creative. I know what that feels like when you call your friend randomly because you got another idea to fine tune and you've exhausted your whole freaking roll of deck.

37:00So I'm preparing myself for this time where humanity has to be more human than we've ever been because machines are gonna outdo a lot of the shit we used to do and it's gonna force us and push us to be more human to one another and that's It's going to be an amazing time. I bet you're a core. What do you believe your superpower is? That can't be jet GBT out. Right now, it's not going to out -idea me, like original idea. Ever? No. And I don't want to say that arrogantly. It won't. Because it doesn't have the heart. And what's generating that idea? Yeah, it's going to come up with ideas. But it's not going to relate to the human...

38:02It's not going to have the emotional drive behind it. Yeah, so the ideas, the ideas are like... Human ideas are... That are human connection. Yeah, it's cool. It's gonna come, it's gonna do some awesome shit. Don't get me wrong. This shit is fucking amazing. But I just know that it's gonna push people like me to fucking do even more awesome shit. I don't seem like Michael Jackson. I can't dance like Freken James Brown. I can't play the piano like Stevie Wonder. I can't well like fucking Jimmy Hendrix, but I got some fucking ideas. Right? And so, I don't, you, a hyper creatives do not let other genius dim their light.

38:49It makes your light even brighter. Like, oh, shit, I'm inspired by you. Look what I can do. And that's what AI is going to do. But this time it's going to do it from a human to human perspective. We're going to be more human with one another. And if you think about like body dysmorphia, what filters have done to people, how I'm worried that there's people that look at themselves on Instagram filter and that's what they want to look like now. And they go and change their body around, they change their face around, they don't, they're depressed inside. And if that's what happened to camera, imagine what's going to happen to people when they rely on the machine to think for them.

39:41Imagine you're on a group chat and you feel daunted that everybody's firing off and now AI's fucking firing off more than you are. So you feel like, oh shit, I'd rather be represented by my AI version of myself. There's going to be new types of psychological I don't feel I'm not there adequate adequate. So these are things that we have to be we need to empathize on we need to make sure that we are you know a more patient with one another. You see how remember when we were in elementary school, remember being in the classroom and and the teacher said, raise your hand. Some people didn't raise their hand.

40:30The ones I were like, extroverts raised their hand. Those folks that felt like, I don't know, I don't wanna be called upon. I don't wanna be judged because I don't want people to think that I don't know. You know what's coming? How people are going to behave and conversate. We are in a society right now with the most awesome tech and we are talking with memes and emojis and SMS short sentences. That's what most people behave in conversation. They are responding with pictures, memes, and emojis. At the time where AI is rifling off deep complex thoughts. Look how unbalanced we are already starting off.

41:17Now imagine that the body dysmorphia that filters have done to people. What's going to happen psychologically to people when mental health is a big subject. Moving forward, this is how we're starting off. Chad G .P .T. Oh my gosh, look at this. Ask all these questions. People who graduated college, they leave college remembering things. Now it's about not knowledge, it's about being curious and the right questions to ask. Yeah. I'm not sure that anybody else has heard the term intellectual dysmorphia, but I think we might have coined it this evening. Thanks, Steve. You know, we'll, there's a lot of fear mongering around AI.

41:59And I just want to talk one second about the ability has to level the playing field at the same time that we're concerned about a digital divide, to make health care democratized and demonetized, and education democratized and demonetized. We're going to have Sal Khan on stage with us on Tuesday from Khan Academy, right? We just partnered up with OpenAI. We'll have Imaud Mustafaq tomorrow. He's about to roll out an educational program across all of Malawi using stability AI. There is the potential for this to, less like Google is the same for the poorest child and the wealthiest child, it longs have a smartphone.

42:43There is the potential for this to level much of the playing field out there, yes? Yes, yeah, forever learning. So, and health. Yeah, that also comes with forever learning. So the reason why we have health issues, because people really don't know much about their bodies and nutrition, what a calorie actually is, the junk food, survival food that's around them at disposal. So forever learning is super important or where we're going. So I believe that AI will play a big role in that concept of forever learning. Not you go to elementary, you go to junior high, you go to high school, you go to college for eight more years and then that's all you know and you're never going to learn anything and then you work for some odd years in retire.

43:38That's old school. You're going to have something that's in your life, like aspirational GPS. Right now we have, we know GPS is geographically. I could get from here to there, you can tell Siri or whatever, directions to Aliex. And if it tells me to make a right when I should have went left, it does a recourse instantly, and ETA. But the same isn't for like, I want my bank account to be X in the next five years. There's no aspirational GPS. This is what I want to accomplish in my life. This is what I want to be in the next five years. There's no aspirational GPS. There's GPS for destination, not GPS for destiny.

44:29And so as AI going to play that role for us, and if it is, how ethical is it going to be other regulations, other governance to make sure that we're protected. And with all of that, how are we safe? I think you just created a new product for Merrill Lynch. What? The aspirational financial GPS. Notice FYI, bro? Oh, OK. So I got it. I got it. Hey, how long are you going to live? And what are some of your really big bucket list items between now and then? What? How am I going to live? How long are you going to live? The conversation we have here a lot is, you know, how long do you want to live a healthy life?

45:08How long do you want to live? One cent is mine, what's your name? I'm in the live forever. Sorry. How long do I have to go by the less a freaking scary question? Yeah, without a target, you'll miss it. So what's your target? With all his technology that tomorrow you can sign up for.

45:29Um, 120? Good. There you go. And with so bucket list items between now and then, one or two biggies. I have a school.

45:41And that school teaches kids have no parents or come from some poverty -stricken area forever learning, and that campus is for R &D on all things tomorrow. And it's like a hybrid of MIT,

46:03And yeah, that's my dream is to have that. You still think about being a dad? A dad. In ways, I am a dad because of the kids that I support. But one day I would have my own kids. Unfortunately, I'm going to be a grandpa dad. I'm just turned 48 two days ago. Young man very I had my kids when I was 50 you You got you got playing time by the way it's one of the best longevity programs ever they keep you young Well People here who have like gotten to the pinnacle they've sold their company their companies running on automatic They're you know They're a little bit bored in what they're doing they're excited here Going back to the success to significance, what would you tell them?

47:04What's the steering question about how they use their talent, their treasure, their tech, their connections? How do you think about that?

47:19Building teams, identifying leaders to expand those teams to solve whatever problem. There's a bunch of problems to solve. And there's ways to solve them in a beautiful way that encourages that empowers and enables. And maybe business comes out of it. Maybe a solution comes through that journey of 12 years. It's really a 12 year program. Meaning, if you're going to get into something, be prepared to take it on for a dozen years. Yeah. People don't, you know, people forget that most successful companies that you think of overnight success is, you know, it's overnight success after 11 years of hard work.

48:09So I remember it was 2008. We just did, yes we can. And I was jazzed and pumped. And Mark Beanyoff introduced me to General Colin Powell. And I'm sitting next to him, he's to the left of me, we're in San Francisco and I'm like, hey, journal call and pause, nice to meet you. You know, now that, you know, people that got activated and, you know, did our part, what do you think a person like me should do to keep the momentum going now that Obama is elected? He said, if I were you, I would focus on the neighborhood that I come from,

48:53that you sure it's some inner city. My dad is, he's like focus on that. There was nothing to hold you back or slow you down and you could do some serious work for the energy that you have and the commitment you have. So I started there in 2008 with 65 kids and then Ron Conway introduced me to Lorraine Powell Jobs. Lorraine Powell Jobs had a program called College Track. And I asked her, hey, can we bring that to LA? She says, well, I have no plans taken into LA. It's only in the Bay Area and if we consider it, it's a big responsibility on you because you have to fund it. And that's a 10 -year commitment.

49:35So I'm like, I have to fund it. It's your program. You got a whole lot of money. She was like, yeah, but to be fair, we only focus in the Bay Area. I had no intention of taking it to Los Angeles. And it's a $10 million commitment. Because you have to see these kids through high school and to college. And you have eighth graders. They haven't even graduated yet. So it's 10 years. The last two years of middle school, four years of high school, four years of college. I'm like, all right. At that point in time, I didn't have that much money. So I'm like 10 million bucks. Fuck it. Let's do it. I'll figure it out.

50:26So we figured it out. That 65 kids now is 12 ,000 students. We sign up another 10 years. That's what a person can do when they have no money. Imagine what you can do with the money you guys have. There you go. Drop the mic. One time Dean came in. Oh, sorry. And Dean came in his house. And Dean's like, so much energy. This dude's energy is like, I thought I had energy. This Dean came in, God. He's freaking like electricity. So Dean's like, we've been doing first for 20 years. And nobody knows about it. So I'm like, have you put it on TV yet? He's like, nobody wants to see a robotics competition.

51:15And at least that's what they tell us. I was like, oh, we're playing the Super Bowl this year. I think we could figure out how to put it on television. So I called ABC. I said, hey, how much is an hour of time cost? I was like, well, we're on you about a million bucks. So I was like, okay, I'll buy an hour of time in September back to school program. So they sold me an hour. So they're not called Dean. Hey Dean, I got an hour of TV. It's gonna take the robotics competition that we play the halftime show. We're gonna put it on television. The problem was nobody wanted to put up the risk money. Everybody wants to do things, but who's putting up the risk money?

52:04Quiet. So somebody has to put up the risk money. So I was like, fuck it, I'll do that too. So we did it, made our money back. At least we broke even, but more importantly, more people knew about verse. And that's when General Charlie Bolden from NASA then called me. That's how I got the song to Mars. Because he says, how can you do what you did for first for NASA? Everybody at his Peter, a quick break from the episode. But I'm a firm believer that science and technology and how entrepreneurs can change the world is the only real news out there worth consuming. I don't watch the Crisis News Network.

52:46I call CNN or Fox and hear every devastating piece of news on the planet. I spend my time training my neural net the way I see the world by looking at the incredible breakthroughs in science and technology. How entrepreneurs are solving the world's grand challenges. is what the breakthroughs are in longevity. How exponential technologies are transforming our world. So twice a week I put out a blog. One blog is looking at the future of longevity, age reversal, biotech, increasing your health span. The other blog looks at exponential technologies, AI, 3D printing, synthetic biology, AR, VR, blockchain, and these technologies are transforming what you as an entrepreneur can do.

53:29So if this is the kind of you you want to learn about and shape your neural nets with, go to demandus .com, backslashblog, and learn more. Now back to the episode. Can I ask those of you who are supporters of first? Can you stand up one second? Just stand up if you're a first supporter here. Alright.

53:52So every year we raise money through the longevity platinum program and through a 360 for first take people to Dean's home. First is one of the most extraordinary programs and you are one of the faces advocates, promoters of first. Take a second and just tell because it's religion, I made a deal with Dean the first time I met him. He would support X Prize but he said first and foremost you must support first and it's been a deal I've kept and I donate and support every year. What is first? What does it do and why is it important? So first is for inspiration, it's first of all, first is the most inspirational program for youth robotics or youth empowerment, youth acknowledgment, seeing how amazing these kids work and solving problems and how technical they are to building tomorrow's tools.

54:54It's amazing. And I was transfixed the moment I saw the kickoff in New Hampshire in 2009. And since then, I vowed to bring that program to inner cities like mine.

55:14And I started with, I think we had three teams. And those three teams now turned into 400 schools across LA. So out of all the programs, our LA -USD collaboration with first is the biggest LA -school district that has the most robotics teams across America. ago. And I think Dean all the time for trusting, imagine what his board must have thought when I went and said, hey, I want to, like, he's in a rap group. He goes out to clubs all the time. Is that who we want to represent first? And the reason why you have to take that and consideration on how protective and concern they might have been. Because it's not like there was another person that comes from proper of the culture that was working with first robotics before I came there.

56:24So of course the board probably had been a little concerned. But to Lily and Tatiana and the IMA Angel Foundation, how delicate and that we've been at the same time as taking it to our heart like it was our program. That's not my program. It's Dean's program. But you adopt it like it's your program because it is the best program. And when you have something that is someone else's that you adopt like it's yours, that is now your north, my north star. Because I've acknowledged the responsibility and the accountability and how it's transformed my community. I get truly as transformed my community.

57:14We've sent kids to Dartmouth to Brown to Stanford to MIT. I mean, not MIT. That's where they want to go. That's the dream. And one of our kids said, I couldn't get into MIT or Carnegie Mellon, but I got into Brown. So we're really, really, really happy with the results. 70 % of our kids, 100 % in graduation rate, 70 % of which go to school for a STEM skill set. So yeah.

57:48So the question, you've been so crazy generous in the world and to so many causes. There's a lot of folks here that might be able to be supportive of you. I would ask two questions. One is, is there an ask for this audience in terms of their individual participation and anything you're working on? Did you'd like to say? I am a joint foundation first. Whatever it is. And then the second thing is, at a minimum, you've got a lot of influencers here. Is there a specific behavior change? You'd like to ask this group of individuals to consider how they walk around in the world. Is there some x to y that you could imagine that the world would be better if they picked up some behavior change.

58:34So it caused that they could have supported in some behavior change. I'll answer the second one first. The fact that everybody's in this room, that behavioral idea of a behavioral change is not needed because we're all rocking in the vibration of the optimism of Peter. and we all rhyme with that vibration. So to say that there's a behavioral change would be, nope, we're all vibing. So this is an awesome group. If there was a behavioral change, then that would reflect Peter's magnetism and how he's curated this event. So everybody's like rock solid.

59:31First, for some reason, raising money to make machine smart is super easy. Raising money to make kids smart is super hard. Wow.

59:50So, I am angel, that's all we want to do is making sure that we make kids smart. Because if there's any time kids need it to be smart, moving forward, it's right now as we face intellectual dysmorphia as an issue that no one's thinking about. We're excited about GPT. Whoa, these natural language models. Whoa. You know what's going to happen to kids? You know what's around the corner. or if somebody can program, you could create AI to do a bunch of stuff. You could create an AI to scrape all your Facebook information that's for sale by the way. To scrape facial data from your family members on your Instagram page as they post it all their snacks and foods.

1:00:48That's for sale by the way. to then call you, mimic your family, which is not regulated by the way, and fuck with people's minds, and hit you with all the targets to affect how you feel, because there's no governance by the way. That's where we are by the way. And none of that is like, But when we have to be super empathetic, we have to be super like mindful and at the same time make sure our kids are prepared for this tomorrow. That's starting now by the way. Let's take just two or three brief questions and then let's give Willa chance to actually have dinner. Nora. Hi. I have actually a question related to that sort of intellectual dysmorphia, but generally ways that we could potentially combat knowing whether something is human or not, authenticity, which has a whole bunch of other consequences.

1:01:56Anyway, there's a log that is, I think was used by the SEC that predicts anything that's naturally or organically occurring is going to have a certain number of, like, the number of volcanic eruptions or the number of hairs on your head or stars in the galaxy, it all falls on this distribution of if it starts with a one, it's way more likely. It starts with a two, second most likely. I think three is somewhere there and it drastically drops off at nine. I was wondering if there's ways that you could use that or even personality typology to program AI to combat bias. Like are there ways we can use certain tools that capture humanity in a distinct way to solve some of these problems?

1:02:51I don't know the answer to that. All I know is this deep fake stuff, it's gonna get even more indistinguishable from real stuff. Ray, who's a dear friend, Ray will be with us answering questions on Thursday. This prediction is 2033, high band with BCI to the Neocortex, the brain. How do you feel about that? Are you number one on the waiting list or never?

1:03:25never. And that's because I don't know what's on the other side of that. And I grew up Apostolic?

1:03:43And I don't trust the algorithm to put my mind that's connected to my spirit there. Fascinating. All right, one last question from Annie here. Behind you. Hey, Will. You've been an incredible creator your entire career and we work with start -ups all the time where founders run into big blocks. How do you get past that if you ever run into blocks where you know you've got a dream, you've got something in your heart? What's your technique? What's your advice? Oh, when you hit a wall or an anxious, a muddy, anxious surface, do you just create more. I've never had a block.

1:04:40The reason why you have a block is because you're worried about getting it wrong and improv tells you jazz tells you there's no such thing as wrong. You create and you wake up and you look at it maybe it's But you still created. And the moment you create and your judgmental on your own stuff is when you get a block. But you're not supposed to create and judge yourself. You're just supposed to keep on creating. Free of judgment of your own self. Because yeah, that's a... Yeah, you don't judge what you create. Thanks. Ladies and gentlemen, give it up for Will Am. Thank you. Thank you.