US and Tech Powerplayers Welcome China & Home Depot’s Impressive 45-Year ROI

25 Sep 2026 · 32 min · 9 chapters

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In short

The episode covers: (1) the U.S.-China summit in Washington, D.C., arguing it was heavy on pageantry (“diplomatainment”) but produced limited concrete progress beyond extending a trade truce by two months; it highlights ongoing rivalry in AI, arms, Iran support, Taiwan, and rare-earth leverage. Notable examples include Xi sending two pandas to the Atlanta Zoo and the dinner’s guest list featuring Elon Musk, Tim Cook, Jensen Huang, and Sam Altman. (2) Oracle’s “Project Jupiter” data center in New Mexico, where a 17-mile natural-gas pipeline is stuck in permitting; Oracle invoked force majeure, risking a 2028 opening and raising concerns about a “house of cards” for the $500B Stargate AI buildout. (3) Stock/market segments: AI “agents” could reduce consumer inertia, pressuring subscription/recurring-bill businesses; Home Depot is cited as the best 45-year U.S. stock; housing freezes as mortgage rates top 7%.

Guests

none mentioned as interview guests; only hosts Neal Freiman and Toby Howell, plus referenced executives (Xi, Trump, Musk, Tim Cook, Jensen Huang, Sam Altman) and analysts/podcasts (Acquired, Goldman Sachs, Bloomberg).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

U.S.-China Relations: A Diplomatic Dance

2:28 to 8:00

Explore the recent summit between U.S. and China and its implications.

“The leaders of the world's two great superpowers met in Washington, D.C.”

Oracle's Data Center Dilemma

8:00 to 12:35

Understand the challenges facing Oracle's massive data center project.

“Substantively, we still got a lot to work out, a lot to hash out on all along all those vectors that you just mentioned.”

Stock and Dog of the Week: Consumer Inertia

12:35 to 14:01

Discover which companies are struggling due to changing consumer behaviors.

“the segment where we pick one stock that is rounding into marathon shape and one stock that has been tapering for the past three months straight.”

The Rise of AI Agents in Consumer Business

14:01 to 17:32

Explore how AI agents disrupt traditional consumer businesses and their implications.

“Now we're getting a similar wave of freaking out over consumer businesses.”

Home Depot's Impressive ROI

19:31 to 23:21

Analyze Home Depot's growth and its successful business strategy over 45 years.

“The company that's generated the highest return of any U.S.”

Current Trends in the Housing Market

23:21 to 25:15

Discuss the stagnant housing market and its implications for Home Depot's sales.

“As you said, it doesn't look like it's going to unfreeze any time soon.”

Starbucks Strategy and Store Closures

25:15 to 28:00

Examine Starbucks' recent store closures and strategies to enhance profitability.

“can't deliver the coffee house experience CEO Brian Nickel is trying to bring back.”

Billionaire Perspectives on Wealth

28:00 to 28:24

Explore the unique insights into the lives and mindsets of billionaires.

“first I was too poor and then I was too rich.”

Billionaire Perspectives on Wealth

29:14 to 30:04

Explore the unique insights into the lives and mindsets of billionaires.

“Emily Milliron is our supervising producer.”
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Transcript

Automatic transcript. May contain errors.

0:00Push your limits, train with precision, see the results. At Equinox, that's high performance loving. Iconic spaces that inspire. Personal training backed by real data. Unlimited group fitness classes from yoga and Pilates to strength and conditioning. Elevate your post-performance ritual with saunas, steam rooms, cold plunges, and more. Everything you need to lock in and unlock your potential at Equinox. Start today at equinox.com.

0:31Good morning Brew Daily Show. I'm Neal Freiman. And I'm Toby Howell. Today, the best performing stock in the last 45 years will surprise you.

0:39Neal Freyman:Then what is force majeure and why did Oracle just sign it for a data center it's building? It's Friday, September 25th. Let's ride.

0:53Fall definitely announced its arrival this week. The wind is blowing. Jackets are out and the sunsets are creeping ever earlier. One of the best ways to warm up is to hang out with us at trivia. Next Tuesday evening, we're running back our monthly bar trivia night in Manhattan, where Toby and I will write a bunch of questions. Yes, we actually write them ourselves to sump you and your friends. It's a ton of fun. Bring your coworkers, meet other listeners and us. What's not to like?

1:19Neal Freyman:Let's warm the brains up then with a little trivia, just as a teaser. Here's my trivia question. Only two actors have ever portrayed Wolverine, the X-Men character, on screen. One is Hugh Jackman. Who is the other? One more time, only two actors have ever played the Wolverine on screen in a movie, Hugh Jackman and one other. We will let you know the answer at the end of the show and make sure to sign up for trivia if you want to participate. Link in the show notes. All right. Now a word from our sponsor, Roku Ads Manager. Toby, when you think of things that only take a few minutes, what comes to mind?

1:54Neal Freyman:Making a coffee, reading an article, getting ready for a run. Well, launching an ad on Roku can be added to that list. With their self-serve platform, advertisers can go live in just minutes. And to make it even easier, Roku has a feature where you can use your brand's existing videos to create ads. So that Instagram video your brand posted last week could be used to create your streaming TV ad today. Right now, Roku is offering a$5 ,000 match to first-time spenders on Roku Ads Manager. Just head to advertising.roku.com slash MBD and use code BREW5K. The leaders of the world's two great superpowers met in Washington, D.C.

2:33yesterday in a summit big on pageantry but small on results. The only actual deal worked out was for a transfer of pandas. Upon arriving at the White House yesterday morning, his first visit to Washington in over a decade, Chinese President Xi Jinping and his wife were received with a red carpet welcome, a military flyover, and in the evening, a state dinner that was the hottest ticket in town. Last week, Trump said he told a lot of very good friends that, quote, you just can't come because it was so in demand. Xi and Trump had a lot of nice things to say to each other, like two pals meeting up after a long period away.

3:05After meeting Xi at the airport Wednesday, Trump wrote online, he looks strong, vibrant, and fit, better than ever. Xi, for his part, told Trump, I am ready to work with you to steer the giant ship of China-U.S. relations on a steady course toward that future. To that end, he announced he would send two pandas to the Atlanta Zoo, which is how China shows geopolitical camaraderie. But camaraderie is not how anyone would describe these two countries' relationship, where beneath the photo ops, handshakes, and compliments lies a heated rivalry. The U.S. and China are locked in an arms race to develop artificial intelligence, granting the winner not only technological superiority, but military dominance.

3:40Adding to the tensions, China has been economically supporting Iran, which the U.S. is at war with. The U.S. is selling weapons to Taiwan, which China has designs on controlling, and trade tensions continue to simmer. But of course, you wouldn't really know that from the way Trump literally rolled out the red carpet for Xi yesterday.

3:57Neal Freyman:Yeah, a lot of the word I saw thrown around was diplomatainment instead of diplomacy, where it was very big on just the pomp and circumstance of the entire visit. One of the biggest quotes that was going around is during their meeting, Trump gave Xi a tour of the new helipad. he constructed on the White House South Lawn. He goes, he loves a good granite. So that was the big takeaway from the evening. Not the biggest takeaway, but it just goes to show you that they were very chummy and were just kind of palling about for the most part. What actually got done, you could point to the fact that the trade war truce was extended by two months.

4:34Neal Freyman:It was previously set to expire on November 10th. Now it expires on January 10th. Besant kind of said too that China has been falling through on some of its previous purchases of U.S. soybeans, though they're behind in other arenas. That was probably the most tangible thing you could point to. The one big question mark was AI. Obviously, they were going to talk about it, but we didn't get much concrete news. We didn't get much granite news when it came to AI, and it still is kind of a looming position. Trump had posted on TrueSocial that they would discuss it, but then he said he had no interest in new regulations and then reiterated that is China's position also.

5:12Neal Freyman:So that's still a question mark kind of hanging in the air. Nowhere was AI front and center than at this dinner, which honestly seemed like every, you know, the wealth in this room was insane. Just look at who was at the table of Trump. And she was Donald Trump, Melania Trump, his wife, President Xi, his wife. Then there were three other guys, Elon Musk, former Apple CEO, Tim Cook, and NVIDIA CEO, Jensen Huang, and his wife, Sam Altman, OpenAI CEO, was also there. So when Trump was like, sorry, guys, like, I can't let you come. I have bigger VIPs. This shows you who the real power brokers are by who sat at his table and who was at this dinner.

5:50Neal Freyman:But maybe the biggest person who came was someone who didn't come, actually, which was Anthropics CEO Dario Amadei, who was conspicuously absent from that dinner, which he has been one of the biggest vocal critics about AI safety. So maybe that does actually speak volumes to how China and the U.S. are going about this, that safety is probably not front and center. There's no signs of slowing down on the AI front. And what are U-turn it's been for Trump? I mean, in his first term, he basically rose to his position by calling out China for unfair trade practices, launched a big trade war in 2018.

6:26And then again, in his second term, where just not too long ago, the US and China were putting tariffs of like 150 % on each other. Then China said, actually, we're going to withhold rare Earth exports. That was their ace in their hand. Then that forced the U.S. to back down. They established this fragile truce that was extended. But the fact that Trump and Xi are so chummy is really remarkable. He met Trump, met Xi at the airport on Wednesday evening when he arrived. And I know that may not sound important, but that basically doesn't happen. The only time a president ever receives a foreign leader at the airport is literally the pope.

7:03This doesn't happen in modern presidential history for someone to go to the airport and receive a foreign leader. But it may reflect broader views from the American public about how they are warming up to China. Back in 2023, in the Gallup poll, the share of Americans with a favorable view of China was 15 percent. This year, it is up to 34 percent. Maybe we're seeing that reflected in how President Trump is treating China. But that is not to say these these two countries just almost, you know, are very much rivals and are building up their militaries to potentially go to war with each other. Yes.

7:40At some point. I mean, China has economically supported Iran, which the U.S. is at war with. China is the only major buyer of Iranian oil. They also have these impending restrictions on rare earth. So these two countries, it's a little bit weird. They they're frenemies in the sense that they don't like each other, but also their two leaders are best friends.

7:59Neal Freyman:Yeah, symbolically, they presented themselves as friends capable of managing this rivalry. Substantively, we still got a lot to work out, a lot to hash out on all along all those vectors that you just mentioned. Moving on, Oracle's one hundred and sixty five billion dollar data center project in the middle of the New Mexico desert has hit a problem. Even AI can't solve permitting. Project Jupiter, as the data center is named, is a key part of Stargate, the$500 billion AI infrastructure buildout announced by President Trump in January of last year, alongside Oracle OpenAI and SoftBank. Oracle's job is to help build the New Mexico data center and fill it with computing power.

8:38Neal Freyman:But a company called Energy Transfer needs to feed them natural gas through a new 17-mile pipeline in order to do that. But that pipeline is stuck in permitting purgatory. Construction was supposed to begin in August, but it's now been pushed to February 2027, putting the data center's planned at 2028 opening at risk. So Oracle has invoked force majeure, a clause typically reserved for when things outside a company's control, like war or weather delays, plans. On a legal front, it aims to free Oracle from any financial obligations they are unable to fulfill. What's a little unclear is if Oracle's force majeure notice will actually work and shield it from liability.

9:14Neal Freyman:It kind of feels like Jack Sparrow invoking parlay every time he's in trouble. But the company has reiterated that they aren't abandoning Jupiter, just trying to protect itself from potentially having to pay up if the project is delayed. Neil, hundreds of billions of dollars of cutting edge computing waiting on 17 miles of pipe. Yeah, there's a bigger question here. It's whether the data center build out is basically built on a house of cards. This project in southern New Mexico is the centerpiece of this$500 billion Stargate project between Oracle, OpenAI, and SoftBank. And it's facing a lot of the similar problems that a bunch of data centers are facing across the country with a bunch of local pushback, the inability to get permits.

9:56Oracle has taken on$18 billion in debt tied to this data center alone, and that debt is now in stress territory, trading at 89 to 91 cents on the dollar. Oracle also has this$300 billion contract with OpenAI to supply it with computing power. So Oracle is sort of perhaps the canary in the coal mine for the whole data center buildout, which powers the artificial intelligence trade, which is propping up our entire economy.

10:24Neal Freyman:I mean, the house of cards is called that because Oracle can have the customer lined up, which it does. It has a buyer for the compute. It can have the financing lineup, which it does. It has the land. It has the servers. It has the construction. Everything is fine. But if one piece of that, which is permitting for a pipeline, falls through, then the entire thing comes crumbling down. So that's where the house of cards metaphor really starts to take shape. The reason why Project Jupiter is noteworthy and newsworthy is this thing is so freaking big. It is designed to handle 2.45 gigawatts of power.

11:00Neal Freyman:And to put that into terms that we can understand, that would power roughly 1.8 million homes at any given moment. So obviously, it's a massive undertaking. It ran into some politics, too, because when the project kicked off, New Mexicans did not know that it was actually tied to Stargate. did not know it was tied to Oracle or OpenAI. And so now Oracle has been contending with local politics. There's a social media account that's named Project Stupider instead of Project Jupiter. Got him right there. And so now Oracle is going into the community and trying to pass out pamphlets and host community days for the Boys and Girls Club.

11:39Neal Freyman:It's really been one of those things where it's of national importance, and yet local politics is playing a big role. And now the fact that Oracle is declaring force majeure shows how that maybe obscure legal clause is working its way into the data center build-out. It's basically a pre-negotiated allocation of catastrophic risk. You saw this happen at the beginning of the war in Iran, which is typically when maybe companies declare force majeure or there's a big natural disaster. Qatar's liquid natural gas infrastructure got blown to pieces. So Qatar Energy declared force majeure on its contracts.

12:12The fact that this is now becoming what lawyers say front and center and all of these contracts tied to data centers show that companies are saying, wow, there really could be catastrophic risk here because of all the different moving pieces that go into a particular data center and all of the pushback saying, okay, we need to actually cover our butts in case these things go south, which potentially and increasingly they are.

12:34Neal Freyman:Moving on, it's Stock of the Week, Dog of the Week time, the segment where we pick one stock that is rounding into marathon shape and one stock that has been tapering for the past three months straight. I won the pre-show game of stone skipping, so I'm up first. And my dog of the week is any company that benefits from consumers being lazy. A basket of companies who rely on consumer inertia, as analysts have branded it, are getting crushed. Banks, insurers, travel companies, and subscription-based businesses have all been selling off in recent days as Wall Street warms up to the fact that AI agents could strip away a lot of the friction that kept people locked into payment plans.

13:10Neal Freyman:That Planet Fitness membership you signed up for in January that you haven't gotten around to canceling, an agent can tackle it for you. Also, why go through the process of looking for the best flights on booking.com if your agent can save you the clicks? The big shift here is that AI has moved from recommending things to actually doing the things for you. Goldman Sachs says industries built around recurring bills or any that have negotiable pricing could come under pressure as agents improve at handling customer service interactions or fighting bills. Specific names Goldman called out were Planet Fitness, Allstate, Netflix, SiriusXM, Intuit, The New York Times, and Expedia, amongst others.

13:47Neal Freyman:That basket of companies has fallen nearly 10 % over the past two weeks. We've seen a similar reaction before when basically the fear of AI replacing enterprise software created the SaaSpocalypse. Those stocks have mostly bounced back. Now we're getting a similar wave of freaking out over consumer businesses. I've been dabbling with some of these agents. And the first thing, maybe the only thing that I've had them do is go through my billing and get rid of all the subscriptions that I don't use, which is exactly what Goldman Sachs expects people to use these agents for. They said this basket focuses on industries where customer stickiness is driven less by product differentiation and more by the effort required to take action, which just reminds you that there are entire industries, entire companies out there where their entire business model is to get you to sign up and then hope that you'll forget that you signed up in the first place or make it so frustrating to cancel that you won't.

14:39Perhaps these agents, which don't get tired, aren't afraid to talk to people on the phone, aren't willing to make you have those, you know, hard conversations will do everything for you. And these companies are just going to make less money as a result.

14:51Neal Freyman:I mean, think about health insurance. Health insurance is just pulling teeth for people because you do not want to jump on the phone, spend five hours fighting a claim to try and get your coverage approved. But again, an AI agent can do that for you and they don't care because they're they're an agent so businesses have relied on this predictable human psychology to say they're not going to jump through the hoops they're not going to go through the ringer to cancel these bills and so we have this lock-in effect the other aspect of this too that i thought was fascinating some bloomberg analysis called uh muse and instinct these ai agents toll collectors so instead of going to the uber app and saying i'm going to buy get a ride right now you'll just say i need a ride and the agent will route it to the platform that is cheapest or closest to you.

15:37Neal Freyman:Instead of saying, going to booking.com and saying, I need a hotel, you just text your agent, I need a hotel, and it will go across all those sites. So they become the new middleman. AI agents become the new middleman, the toll collectors. And it could just completely upend these companies who rely on you opening Uber and rely on you opening booking.com. So that's the other aspect to this. I think the one word you mentioned that the most important is could, because a lot of people say this is a huge overreaction. they disagree with Goldman Sachs' analysis. We had these fears of the SaaS-pocalypse that you could vibe-code your own sales force earlier this year, software stocks.

16:14Neal Freyman:That sounds crazy to say, looking back, that we could vibe-code our own sales force. That's what people think. I know, exactly. So just a word of caution that people still don't trust AI. For an agent to do all the things that you just mentioned, you have to give them a lot of access to your personal information, and that's something that a lot of American consumers might still not do. Plus, it could only lock in these brands' position even more when it comes to financial firms like Charles Schwab or Raymond James. They have a ton of your data. They're absolutely looking at this and saying, okay, how can we use AI agents to our benefit?

16:50We have a ton of customer data. Let's leverage that to only cement our position as leaders. So there's that side of the equation as well.

16:57Neal Freyman:Well, the final thing too is you're seeing businesses push back already. Amazon is saying, actually, no, you cannot scrape our website. You cannot open a virtual browser and browse Amazon. I've tried this because I saw that Amazon push back against Muse. When I say like, hey, find me toilet paper on Amazon, Muse comes back and say, sorry, I'm not allowed to access this site. So Amazon thinks it can go toe to toe with meta. It has enough inbound traffic that it doesn't need these agents coming on their behalf. So that's like the next iteration of this is when the businesses start to fight back against these toll men, against these middlemen.

17:32Neal Freyman:All right, we're going to take a quick break and come back with our Stock of the Week right after this. Toby, what do you do with a great product, but your brand can't seem to connect with customers? Uh, beg? No, don't beg, but do check out Rising Stars. It's a docuseries that follows small business owners as they create their businesses, face real challenges, and scale their brands with the help of Amazon ads. Like Crown Skin, they couldn't connect with customers in men's grooming until sponsored products on Amazon ads helped them reach the right audiences. Now they're doing over$500 ,000 in monthly revenue.

18:06Watch now at advertising.amazon.com slash rising dash stars. That's advertising.amazon.com slash rising dash stars.

18:15Neal Freyman:Neil, you ever stay in one of those hotels where you sleep in a human-sized birdcage? No. Well, don't. It's real sad. Sounds like you could use business preferences from Hotels.com. It helps travelers find the right hotel faster by remembering their go-to work trip requirements. Travelers set their preferences once, including fully refundable stays, Wi-Fi, breakfast, gym access, and more. Then future business trip searches automatically surface matching hotels. Sign up for their free rewards program and start earning on every work stay at Hotels.com slash Morning Brew. That's Hotels.com slash Morning Brew.

18:51Loyalty members 18 plus.

18:55Neal Freyman:Neil, you know how I do a lot more than payroll around here? You don't do payroll. Jordan does. Oh, right. I'm thinking of Intuit QuickBooks Workforce. It helps businesses by bringing payroll, HR, talent, and your financial data together in one place. Their auto payroll can make payday run itself. With guaranteed accurate tax calculations, owners aren't second guessing the math, just approving what's already right. Plus, payroll AI can catch issues and flag changes before they become problems. When something needs a human and live, payroll and HR experts are right there to help out. For more info, head to the link in the show description.

19:30For Stock of the Week, we're broadening the scope and awarding a stock of the half century. The company that's generated the highest return of any U.S. stock over the last 45 years is, drumroll please, Home Depot. If you had invested$1 ,000 in Home Depot on the day of its IPO in 1981, you'd have about$16 million today, far more than any other member of the S &P 500 over the same time span. Yes, even big tech firms like Apple. If you had invested one grand into Apple on its IPO one year before in 1980, you'd have about$4 million now. Home Depot's record-setting growth was discovered by the boys at the Acquired podcast, which just released a deep dive into America's favorite home improvement retailer.

20:13One of their main insights about Home Depot and the reason for its outsized returns is back in the 80s, no one saw hardware as a huge mass market business. Buying power tools in slats of wood, that was niche just for the sicko handyman dads who wanted to redo their own decks. When Home Depot IPO'd, it had four stores in Atlanta, raised just$4 million at a market cap of less than$40 million, tiny even by early 80s standards. Walmart was already valued at over$1 billion at the time Home Depot went public. But fast forward to today, and Home Depot turned what most considered a specialty business into one of the biggest retail operations in America.

Read the full transcript

20:51They've inspired millions of regular American homeowners to take on DIY projects, reaping the benefits in return. Today, Home Depot does annual sales of$165 billion with a market cap of$300 billion.

21:04Neal Freyman:I think one of the big insights too that Home Depot had was, yes, it seems like a niche market, a home improvement, but if you can get someone in the door to buy a screwdriver, you might actually get them to undertake a much larger remodel. And their secret weapon to getting someone from screwdriver buying to redoing their entire deck was their salespeople. And their insight was, let's hire actual tradespeople who know what they're talking about to be on the floor in their store. So when you walk up to a thing of lumber, instead of just seeing a bunch of two-by-fours, a trained carpenter would come up next and go, hey, what are you thinking about doing?

21:42Neal Freyman:Can I help you? And that has been a big thing. And then the other thing that they did is give those salespeople, give those tradespeople equity in Home Depot growing from the beginning. So consumers get educated. They're incentivized to do well. It becomes this gorgeous flywheel. It only works if the stock goes up, which clearly it did over time. But the result that the acquired guys found was 3 ,000 store floor employees became multi-millionaires because of that equity. So they just created a really smart flywheel that turned one purchase into much larger construction projects. What was their slogan for a long time?

22:16You can do it. We can help, which never really washed over me until now. And I'm like, oh, yeah, that makes sense. that that's pretty genius. What's Home Depot up to recently? We know he had an incredible stock run up over the last 45 years. Things are pretty stagnant. Comparable sales last quarter, we're up 1.7 % thing. You know, it's trying to get into the professional contractor businesses, buying up a bunch of the companies in that space, trying to go more B2B. The problem as we'll get to in just a few minutes or seconds is that the housing market has been stuck. There's just very little housing turnover.

22:51And when people aren't buying new houses, it means that they're staying in the same ones and there's just diminishing returns on how many times you can remodel your own house. So without the housing market really getting going, the Home Depot will still remain, you know, just kind of stagnant over the past few years.

23:06Neal Freyman:Yeah. The only thing that they're seeing right now is just the categories that happen no matter what, which is plumbing, electrical hardware. These are things that aren't big renovations. They're just basic get maintenance and until they can get back into the big renovations uh stage then you're not going to see their sales grow all right let's finish that finish with some final headlines about that housing market in the rent versus buy matchup rent just forced a turnover the average 30-year mortgage rate just topped 7 this week for the first time since january 2025 nearly two years ago mortgage rates have now gained for five consecutive weeks mirroring the rise in treasury yields which are at levels not seen in decades the 7 mortgage rate is like if there's a highway way you have to cross under to walk somewhere doesn't make the journey any longer but it's a psychological barrier that discourages you from undertaking it mortgages crossing seven percent is expected to send the housing market into an even deeper freeze than it's currently in and we're already in the ice age with sales stagnant for four straight years february of this year sounds like such a long time ago at this point because we forget there was actually a lot of optimism going into 2026 uh mortgage rates fell below six percent for the first time since 2022 there was this strong flurry of buying entering spring uh there and there was optimism that maybe the housing market would start to unfreeze the iran war kind of completely changed that entire trajectory uh spring sales actually ended up being more of a bust than a boom and now that we've reached that next psychological barrier of 7%.

24:38Neal Freyman:As you said, it doesn't look like it's going to unfreeze any time soon. And that inventory that we thought would start to be snapped up is still going to remain out there. Most people buying homes now have never seen a 7 % mortgage because before 2022, mortgage rates hadn't hit 7 % since 2001. That is crazy. And we're in that cohort, unfortunately, Neil. We are psychologically scared by that 7 % number. Moving on, Starbucks is closing more stores. The coffee giant will shut down 250 locations across the U.S. and Canada this week, roughly 1 % of its footprint, targeting spots that either aren't profitable enough or can't deliver the coffee house experience CEO Brian Nickel is trying to bring back.

25:20Neal Freyman:It's become something of an annual pruning. Starbucks cut its North American store count by about 1 % around this time last year as well. The goal is to put more money into its surviving stores to make them feel more like places you'd actually want to hang out in with at least 1 ,500 cafes set for cozier redesigns by the end of 2026. And there are signs that the strategy is working. Same store sales jumped nearly 8 % last quarter, crushing Wall Street's expectations. Neil, it feels like we're starting to see Nickel's big brain plan come to fruition. Fewer bad stores, more good stores. Smart plan.

25:53Here's my plan for Starbucks. Close the underperforming stores and put more stores in airports because I've never seen a longer line. We talk about lines for frozen yogurt here in New York City, or maybe the buzzy new cookie or a$60 loaf of rye bread. I've never seen longer lines than Starbucks and airports. They should just litter airports with Starbucks. They're going to make so much money. That is my one particular plan. But if not that, they are doing something else that is pretty interesting to me is that you have all these smaller format stores like Dutch Bros taking over the West Coast and they're expanding Seven Brew.

26:25This is the new type of coffee chain that are the fastest growing in the United States, far faster than Starbucks. Starbucks is also developing that smaller store format that it's about to roll out in the U.S. to kind of get you your drink on the go. You just do a drive-through, don't actually have to go in. So we'll see how Starbucks plays defense against these faster growing chains. Finally, in today's edition of Billionaires, They're Not Like Us, NVIDIA CEO Jensen Huang admitted he does not know his home address. In an interview with Ezra Klein released yesterday. Huang was talking about all the skills that can be offloaded to AI, then dropped the bombshell.

27:00My first confession, he said, I actually don't know my address. Klein gives him a blank stare and responds, I don't really believe that to be true. Jensen confirms, quote, it's completely true. Janine will tell you and Lori will tell you, appearing to gesture at his assistant and his wife. He goes on, one day I had to pump gas. It was a few years ago. They needed my zip code and And I panicked. I didn't know my zip code. I didn't know my telephone number. I forget these things. I can live with it. Toby, new level of wealth unlocked. You don't need to know where you live.

27:31Neal Freyman:I just don't buy it either. Okay, the one thing I will say is every so often, I mean, I've lived like four places in New York City. Sometimes someone says, where do you live? And I just mentally go through that whole Rolodex all of a sudden. But I don't think that's what Jensen is referring to here. This is the same vintage of Soundbite that people are branding billionaire brain. Some others in this vintage that I like are Palantir co-founder and CEO Alex Karp never learned how to drive. And he explained that to the New York Times in an interview saying, first I was too poor and then I was too rich.

28:04Neal Freyman:That's similar levels. And then we were talking to another tech CEO recently and he said that he doesn't own a credit card and hasn't owned a credit card in over a decade. So again, these are problems that no normal person could ever comprehend outside of maybe a toddler who is learning their address for the first time, but crazy to see the level of billionaire brain that these people have. All right, that is all the time we have. Thanks so much for starting your morning with us and have a wonderful Friday. To share your thoughts on the episode or anything else. Oh, Toby, you gotta, what's the answer to the trivia question?

28:34Neal Freyman:I was wondering. I was literally just going into autopilot. The answer of the, who has played Wolverine on screen other than Hugh Jackman is actually Troy Savon, who is now a singer primarily. and he played a young version of Wolverine as a kid. So there are only two actors. There's going to be a third one eventually because Hugh Jackman will return. But right now it's only been Troye Sivan and Hugh Jackman. All right, if you want more questions like that, come to Trivia on Tuesday. Or fewer questions like that. Or fewer questions like that. All right, now I can go. To share your thoughts on the episode or anything else, send an email to morningbrewdaily at morningbrew.com or DM us on Instagram at mbdailyshow.

29:13Let's roll the credits. Emily Milliron is our supervising producer. Raymond Liu is our senior producer. Our producer is Olivia Graham. And our associate producer is Olivia Lake. Technical direction by Nina Miller. Hair and makeup confirmed they do know where they live. Devin Emery is our president. And our show is a production of Morning Brew.

29:29Neal Freyman:Great. So today, Neil, I wish you all well.

29:39Neal Freyman:Neil, what's your plan for managing your money? Good one, Toby. Tell me another. Listeners, please don't take after my co-host. Northwestern Mutual's comprehensive planning approach can give you peace of mind in an uncertain world. Whether you're just getting started or wondering if you're on the right track, they'll match you with a financial professional who will meet you where you are and ask better questions to uncover blind spots and find new opportunities. Get started at nm.com. Plus, to better understand your finances, tune in to the award-winning podcast, A Better Way to Money. That's nm.com.

30:14The Northwestern Mutual Life Insurance Company, Milwaukee, Wisconsin.

From the publisher

#941: Neal and Toby discuss the State Dinner President Trump and the US threw for China, and the who’s who from the tech world who were there to welcome Xi Jinping. Then how Oracle is choosing to defend themselves against lengthy payments. Then investors are not impressed with AI agents that impact  consumer inertia and Home Depot proves to be a long-term play. Finally the headlines you should know before the weekend. 

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