3 Crazy Billionaire Stories

31 Aug 2023 · 1 h 2 min

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Podcast Episode Notes: My First Million - Episode 490: 3 Crazy Billionaire Stories

Episode Overview In this episode of "My First Million," hosts Shaan Puri and Sam Parr share three intriguing stories about billionaires, exploring their unique journeys and business strategies. The discussions cover the acquisition of OnlyFans, the notorious Sackler family, and a fascinating figure in Elon Musk's life, Steve Davis.

Show Notes

  • Hosts: [Shaan Puri](https://twitter.com/ShaanVP) and [Sam Parr](https://twitter.com/theSamParr)
  • Episode Duration: Approximately 1 hour and 8 minutes
  • Notable Topics:
  • OnlyFans and its financial success
  • The controversial Sackler family and Purdue Pharma
  • Steve Davis, a key figure in Elon Musk's ventures

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Key Topics Discussed

  1. OnlyFans Annual Report
  2. Acquisition by Leo Radvinsky:
  3. Bought a majority stake in OnlyFans for an estimated $10 million.
  4. In 2022, OnlyFans reported revenues of $5.6 billion, with profits of $525 million.
  5. Radvinsky has withdrawn approximately $550 million in dividends over two years.
  • Business Model:
  • OnlyFans takes a 20% cut from creators' earnings.
  • The platform has grown significantly, demonstrating the potential for returns in adult content.
  1. The Sackler Family and Purdue Pharma
  2. Background:
  3. Founded by brothers Mortimer, Raymond, and Arthur Sackler.
  4. Purdue Pharma is known for producing OxyContin, a highly controversial opioid.
  • Business Practices:
  • Aggressive marketing strategies, including bribing doctors and misleading claims about addiction rates.
  • Resulted in a national opioid crisis leading to numerous deaths and societal issues.
  • Legal Consequences:
  • Purdue Pharma filed for bankruptcy and faced significant settlements due to their unethical practices.
  1. Steve Davis - Elon Musk's Right-Hand Man
  2. Background:
  3. Joined SpaceX in 2003, known for his intense work ethic and dedication.
  4. Became CEO of the Boring Company, another Musk venture.
  • Notable Stories:
  • Known for living at the Twitter office with his family during critical times.
  • Created fun marketing initiatives, including a yogurt shop with quirky customer incentives.

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Key Takeaways

  • OnlyFans illustrates how unique business models can yield substantial financial success, especially in niche markets.
  • The Sackler family's story serves as a cautionary tale about the ethical responsibilities of corporations and the impact of their decisions on society.
  • Steve Davis exemplifies how dedication, creativity, and a bit of humor can lead to significant influence and success in high-stakes environments.

---

Additional Resources

  • Listen to more episodes of "My First Million" on [YouTube](https://www.youtube.com/channel/UC7vY2S5N8R1FZ7C1U0uXzJw).
  • Explore tools and resources mentioned by the hosts:
  • [Hampton](https://www.joinhampton.com/)
  • [Ideation Bootcamp](https://www.ideationbootcamp.co/)
  • [PostPilot](https://postpilot.com/)

---

Conclusion This episode offers a deep dive into the stories of billionaires, revealing interesting insights into business strategies, ethical considerations, and the human element behind corporate success. The engaging discussions between Shaan and Sam make complex topics accessible and entertaining, providing valuable lessons for aspiring entrepreneurs.

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Transcript

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0:00This may not be the best acquisition ever, but I'll be damned if it isn't up there. yeah right like i think that he bought this i don't know that i don't know the exact number but he bought majority of only fans for i think single digit millions of dollars maybe low double digits possibly low double but let's even say it was 10 million dollars this is now a more than 10 billion dollar company i feel like i can rule the world i know i could be what i want to I put my all in it like no days off I want to start the episode with a survey for the listener. And we'll actually let John and Ben chime in.

0:41So just Ben, turn your camera on so I can see your face. All right, so we're going to start with the survey. So on Monday morning at 7.30 a.m., I wake up from a text from Sean. And here's what the text says. It goes, hey, you got good topics for tomorrow? I just texted Emmett from Twitch to do a pod and he said he'll do it tomorrow. So I'm going to drive to San Francisco tomorrow and record an interview with him. And so what I want... Jonathan and Ben, turn your cameras on. What I want you to do a thumbs up if you think that it's the first one, a thumbs down if you think it's the second one. Do you think that this text means, okay, in lieu of Sam and Sean recording together, I'm going to do one with Emmett?

1:23Or do you think that this means, In addition to the recording tomorrow, I'm also going to do one with Sam and Sean. Thumbs up for the first one. Thumbs down for the second one. All right, great. I just wanted to make sure I'm not crazy. And I want to know. Oh, Ben, the betrayal. Oh, you too, Ben, you too. So I thought that that's what it meant. And when I heard that, I was like, all right, so I have some free time between 11 and noon. Ladies and gentlemen, the jury, let me just say this. Would I say, do you have good topics for the pod tomorrow? if we weren't going to do a pod with good topics together.

1:57I don't know. Seems like that might be something that we're going to do. All right. Well, I just want to see what the audience thinks. So whatever. I have a bunch of topics today. What do you have? Bro, you think you've got a bunch of topics? I got however many topics you have. Add one. That's how many topics I got. Well, I see a big list. You have a few interesting things. You want to kick us off with something? Let's start with this. Yeah. so um we've talked a lot about one business on this podcast probably more than any other podcast has talked about this business i would say we are the champions of this company we are the ones out here letting people know that this company is legit that this company is big this company is very interesting everybody's overlooking it we've been saying it for years are you even a paying customer of this company i'm not a paying customer because i'm a married man but well you I've never paid for it.

2:52I'm not a paying customer because free porn exists. And I'm talking about OnlyFans.

3:01So OnlyFans is annual numbers leaked. And not leaked, actually. What happened was actually kind of interesting. You know this, but maybe a lot of people who are listening don't. Which is that any company that is based in the UK, whether it's private or public, has to report at the end of the year, sort of a financial summary. And the bigger your company is, the more data you have to include. Basically like a public company you have to report like. Like a public company. So in the US, if it's public, you can go look up their information, maybe the quarterly earnings or you can go find their S1.

3:39But if it's a private company, you're just shit out of luck. You're just guessing. But if you go to OnlyFans.com and you scroll down to the privacy policy, click privacy policy, you will see that OnlyFans is run by a company called phoenix international limited and what is phoenix international limited it is a company based in the uk so if you go to the there's a entity called company's house and company's house is where uh all of the company information is housed and so if you go there you can find uh you can look up phoenix international limited and then you can look at filing history and you can see that there are several reports so reports about uh this director replacing this director but the one you care about is the one that basically says, here is the 2022 financial summary, year-end financial summary.

4:26And when you go to that, you're going to see the following picture of a business. OnlyFans is a business that generated or collected 5.6 billion in revenue in 2022. It's take on that, it was 20%. So their company took 1.1 billion. So for every$4 a creator makes, they make$1. On that 1.1 billion in net revenue, 525 million of profit. So this company is spitting off half a billion a year of profit, pay a little tax. The after tax profit is still$400 million. And then the beauty of it is if you scroll down to, uh, to the, I don't know, it's the balance sheet, uh, somewhere down right out, right after the PNL, it says dividends.

5:08And it shows that The owner, Leo, took$338 million in dividends last year. Oh, my God. And the year before that, he took like$200-something million. This guy has taken out$550 million of dividends in the last two years off this business, which is just incredible. Because let me remind you, this is a company that he bought in 2018. This is five years. What did he? Five years. He bought it. Do you know what he paid for? Non-public information. But he bought 75 % of the business at the time. for what I believe was low millions of dollars. Was he wealthy before that? Yes. So Leo is a kind of a gangster of the internet.

5:51And he, by the way, if you just go to his website, his website's awesome. So there's really two things I love about his website. He's a listener, I think. Well, that's one of the things I love about the website. If you go to his website, which is just his name, leoradvinsky.com. if you go to things I like so he's got a things I like and then the very first category podcast very first one of two podcasts is my first million so he's a listener of the pot which was just a cool thing fun thing to see but I love his website because I love when people sort of put up their flag and they're like yo this is what I'm all about and it just they just make it really easy for you to just understand here's who I am here's what I do here's what I'm into and if I'm into this, if you're into those same sort of things, we'll probably get along.

6:40So his main thing says he's a software company architect, angel investor, and open source software supporter. This guy gives millions of dollars a year to open source projects that probably would have died had he not done that. He's a huge supporter of open source software and sort of like a sort of freedom entrepreneur. He wants projects that are increasing the overall amount of freedom in the universe. So whether it's he'll fund these open source social networks that are like a Mastodon type of social network that are not owned and controlled by like Mark Zuckerberg or Elon Musk, like one private company, closed source, owned by a mega billionaire.

7:23He funds projects that are alternatives to those. And listen to this. If you go to his, so you see like he has sections about me, projects, open source, things I like. If you click projects, OnlyFans isn't even number one of the listed projects. It's number two. It just says one paragraph and it says what it is, but number one is some open source project. That's what he has listed. Yeah, B4X. He's like, B4X is tools for rapid prototyping and development. Microsoft discontinued Visual Basics and B4X stepped in to try to make this happen. Probably would have died. Basically, when I looked at this, it probably would have died and then 2019, he decided to put a ton of money into it just so this project could stay alive.

8:05And so then under giving, he's like, yeah, I donate a bunch of my time, effort, and money to causes I care about, including open source initiatives and traditional charities. My goal one day is to sign the giving pledge. To sign the giving pledge, you need a billion dollar net worth. I'm pretty sure he has a multi-billion dollar net worth now. I think he's achieved this goal because in the five years, and you can go look at the company filings, but like 2019, 2018, the company has like, he pulls out like 1.5 million in dividends. And so in like a three year period, he went from pulling out 1.5 million in dividends to 250 and then$340 million in dividends out of this company.

8:45So this accelerated extremely quickly. And I think like, you know, there's all these great tech acquisitions. There's like, you know, Google buying YouTube for a billion dollars, probably worth 50 billion. Now Facebook buying Instagram for a billion dollars, probably worth a hundred billion. Now, this may not be the best acquisition ever, but I'll be damned if it isn't up there. Yeah. Right. Like I think that he bought this. I don't know that. I don't know the exact number, but he bought majority of only fans for, I think single digit millions of dollars, maybe low double digits, possibly low double digits, but let's even say it was$10 million.

9:20This is now a more than$10 billion company. So he turned, let's just pretend it was$10 million into essentially$10 billion of value. Personally, not a fund, not a company. This is him. This is one guy. Who owns the other 25 %? And is there a story of him buying this and what he saw? Because if this was me five years ago, I would have been like, dude, this will never work. Right? I mean, everyone would have said that. So it was already kind of it was already working on a very small scale. So this guy, Guy Stokely, was the founder. And if you go look at Guy Stokely, he looks like an Instagram model.

10:00He is like a like every picture of him. He's flanked by seven women. And the story is that Guy Stokely, his dad's in the finance world. He takes a small loan of like£10 ,000 from his dad, starts OnlyFans, and they kind of co-own the business or whatever. It's like a father and son was like sort of the origin of this. Good bonding. Yeah. Yeah. Some guys like golf. Some guys like fishing. Some fathers and sons start only. Yeah. Like, right. Like, that's, that's amazing. And I don't know why he sold or when he sold, but yeah, Leo approaches them and they buy and he buys the business. At the time it was reported that he bought 75 % of the business.

10:44I don't know if later he bought the rest. I suspect he did because there's one of these filings that Guy Stokely has removed as a director in the company. So maybe he just voluntarily stepped down. I don't know. At some point, you're just reading a bunch into these statements. You can't say for sure exactly how it happened. And this whole thing was very secretive. In fact, when I first found out about Leo owning OnlyFans, at the time, nobody knew who owned OnlyFans. It was not clear. There's nothing on the Internet. This was several years ago. And I was trying to figure it out. I couldn't figure it out.

11:15And then I get a message from somebody who's who's like, hey, I know the guy who owns OnlyFans and he loves the pot. I was like, whoa, that's cool. Like, I've been trying to find who owns this thing. I wanted to invest in this. And anyways, that's how we kind of like we ended up having a chat. You know, I want to meet this guy someday. He's got a really interesting story. So now there's like a photo of him on the Internet and he's a very private guy. But now a little more information has come out about him. very early on, I think when he was a teenager, like 15, 16 years old, he got into the business of first, I think, like domaining.

11:49So he would basically buy and sell like hundreds of domains, like maybe thousands of domains. In fact, there's like a some, he got sued at some point, someone, there's like a court filing of like, here's a thousand domains that this guy still owns. And it's just like every variation of sort of like websites that you can imagine, many of which were sort of in the adult category. And then he creates MyFreeCams. And MyFreeCams basically took over the cam girl market. And I think that site still makes great money. That's how I think he got very, very rich, was off that site. And he used that money then to invest and to parlay that into other businesses.

12:31But he owns a portfolio of these businesses. and now Phoenix International, which is OnlyFans, has become a major, major one. This is amazing in a lot of different ways. One, it's amazing that Companies House, which is always a weird name. I hate saying that. It's Companies, plural, Companies House. It's amazing that that exists and it's one of my favorite places to do research. It's amazing how fast this grew. Would you invest in this company or do you not do like? Yeah, I tried to several times. The problem was they didn't need any investment. They were making so much money. And so I was like, hey, I can add value.

13:10And I was like, you know, you're crushing it. What am I going to do here? Right? Like, hey, I'm a fan. I think I'm a good hang. Can I invest? That's really ultimately what my pitch was. It's like, I'm a fan of what you're doing. Unlike most people, I don't just like, you know, at the time when I was saying this stuff, Like, it's over time become more and more mainstream, over time become more and more accepted as a thing that's legitimate. At the time, it was seen as very, very sketchy. It was sort of the butt of the joke. And, yeah, so I definitely would have invested in this. I wanted to. They were doing so well that I don't think they ultimately needed any investment.

13:50Now, the one thing they do need is liquidity. Like, you know, he's taking massive dividends, which is great. like, you know, they could realize a several billion dollar liquidity event if they could go public or if they could sell. But there's no buyer and it's hard to go public with a business like this. And so I think, you know, I don't know what they're going to do with it. But, you know, it's not a bad plan B to just suck out hundreds of millions in dividends every year. It's fine. Yeah, I was going to say, is that what he wants? I don't know why you'd ever want to go public. I don't know if he wants that, but you always want the option, right?

14:20Like any business person will want the option, whether you take it or not. It's secondary. In fact, most of the things in my life I'm pushing for and people are like, do you want this? And I'm like, oh, I haven't even gotten there yet. All I want is the option. And if I have the option, then I can think what I definitely know is I don't not want the option. Right. And I think that's just a better way to operate as a business person is to make sure you have the options on the table for you. At$400 million a year and a dividend, there's probably only five or 10, I would imagine, people getting have who have in the world or at least in america who have who have higher income like i remember steve schwartzman from blackstone one year made a billion dollars and then the other guy is like what's the guy's name is it griffith or griffin the uh like it's usually just like him griffin it's usually like the top five or ten hedge fund managers who make this and they're actually if they're the best there it's barely reliable but they're like those are the guys who are buying the hundred million dollar apartments in new york you know like the bill ackmans and there's probably only 10 of them, maybe 20.

15:23But like that income, you'd be the highest in America in the top 30 or something like that. You know what I mean? So like, I don't know, man, I would probably still own that. Well, this is cool. Well, I know one thing that's cool about this guy, by the way, when I talked to him, like, you know, 80, 90 % of our conversation was not about OnlyFans at all. It was about these different open source projects he's interested in. He was just he's very like he's a technical guy. He's very curious, very interested. So he was showing me like, oh, by the way, check this out. I'm gonna send you this link, you know, like try this, try this site out.

15:53It's kind of like, it's like this fringe niche site, open source project. But like, I think it's really cool for these reasons. And I just love that. I love, you know, one of the things I love the most about tech is that it redistributed wealth to a bunch of people who had different interests. So like when the wealthiest people were all from finance, you just got this like one homogenous pool of rich people. It's like, here's a bunch of rich dudes that live in the same place. like alpha white guys wearing suits alpha new york um you know power suit watch wearing art buying greed is good guys yeah and then like crypto made a whole bunch of other people rich right because it was like you know a different type of person got rich through that and they had different interests they're like yo i'm gonna spend money on this digital squiggle and this board ape and i'm gonna donate to this other thing and i'm gonna fund these types of projects And these types of this type of worldview, I'm going to fund.

16:48And, you know, tech companies were started by, you know, like Mark Zuckerberg. And, you know, this guy didn't he wouldn't want to start a hedge fund. He wanted to do something else. And because he does that now he could spend his money doing other things or Elon Musk. He's like, I'm going to fund companies that will do space travel when no investor would fund this. I'll fund it myself. And so I love when wealth gets distributed to new pockets of people who have different interests, different values, because they're going to bring some new like. It's not the thing they created. It's actually all the stuff they do with their money that creates a hundred new, new things.

17:19That's kind of interesting to me. I've, uh, I've emailed back and forth with them just a few times. I've asked him to come on. Um, I think you have too. I don't know if that will ever happen. Yeah. He's like, I'm a pretty private person. I don't think he's like, I don't think I would make a very good guest, but, um, you know, well, okay, fine. We'll talk about your dividends then.

17:41You either come out as a guest or we find you on company's house. That's the rules of this podcast. Dude, let me tell you about another person that is hard to find information on and is really fascinating, but really evil. Have you ever heard of the Sackler family? I saw that there's a documentary or a movie out on Netflix about them or a show, but I don't know anything about them. So I'm in the perfect spot. I'm interested in aware, but completely ignorant. So there's two documentaries, one on who or they're both actually fictional shows. They're both really good. one called I think Dope Sick one called Painkiller one's on Hulu one's on Netflix the story is about Purdue Pharma so Purdue Pharma is basically I want to tell you a little bit about that and then I want to tell you about the early even before that because that's more interesting to me at this point but basically Purdue Pharma started by three brothers they it was Mortimer Raymond and Arthur Sackler they were in yeah they are in the can you be named Mortimer and not be evil like that's And he's one of the evil ones.

18:42And so basically, these three brothers, I'll talk about their background in a second. But basically, they were in the medical industry forever. Since they started as doctors, and then they worked at psych hospitals where they did lobotomies. And they're like, all right, let's start making these medicines and drugs. And so after 50 years of doing this, they eventually start or buy Purdue Pharma. They buy it for not a lot of money. but they it evolves over 40 years to where they create this drug called oxycontin oxycontin was basically uh it's an opioid and it wasn't popular at the time it was kind of unknown they had a drug previously that was similar they kind of changed it and they the big change they did was they called it a time released technology i guess so uh and they do a lot of just shady practices it seems like they've bribed the FDA.

19:31They hired lots of ex-FDA people after they approved the drug and they promised them all this stuff. They got the FDA to approve OxyContin. And the big thing was that they called it time release. And they said that it was believed that that word believe is important. It's the first time the FDA ever said that. It's believed that less than 1 % of people who takes OxyContin will ever get addicted. So what they do is they go and hire literally 2000 salespeople who go to all of these hospitals, these doctors, these clinics, and they say, hey, look, we have this new drug. It's for moderate pain. You can use to prescribe Vicodin only if someone had surgery and had major pain or if they were dying from cancer.

20:08We have this new drug. Very few people get addicted to it and has a time-release capsule, which means that it's really hard to get addicted to. So you can give this to people if they just have a sore back or if they have headaches. It's not that big of a deal. And they train these salespeople and they're very aggressive about training. They hold contests where you You can win a trip to Bermuda if you sell a certain amount of drugs. You can do all these types of things where they would give watches. They would throw parties with hot girls. They did all this stuff, but it was for medicine, particularly an opioid, which is incredibly controversial, in my opinion, very unethical.

20:40And so they make OxyContin popular to the point where the company is privately owned. It's owned by two families, each Mortimer and Raymond's family. I believe Raymond's son, Richard Sackler, becomes CEO. and they grow this company to be doing like$30 billion a year in revenue. And they're also famous because in order to help their reputation, they donate billions or hundreds of millions, maybe billions that added up to two art museums. And so the Met in New York, they have a Sackler wing, like the Louvre in Paris, they have a Sackler wing. These guys never went to Harvard, but there's like the Harvard School or the Harvard Museum that's for the Sacklers.

21:21There's the Columbia, there's the NYU. like they've donated so much of their money to arts and it's basically what they call it a reputation laundering so they try to like get like into high society even though they're selling this drug turns out two years ago i think the government finally cracked down on them made them go bankrupt and i'm not sure where they are now but they're very private so that's the story of purdue pharma the the book empire pains really wait so sorry that the end was the government cracks down on them and it goes bankrupt so the government did what because isn't oxy still like everywhere Well, so what I don't know much about these types of drugs, but there's OxyContin.

21:56That's like the brand name. And then there's OxyCodon. And I think that's the generic drug. And then there's hydrocodone. And then there's there's all these forms of opioids. I think you could still get OxyContin. But basically, at first, the government made them pay a$10 million settlement. And then people spent five years trying to track them down and like, fine, like one thing that they did that broke the law, because it was very weird, because they weren't actually breaking the law. or if they were, it was very hard to find which law they were breaking because the FDA kind of colluded and allowed them to get away with a lot of stuff.

22:25So technically, they kind of weren't breaking the law. They got hauled up in front of Congress. And what the government eventually does is they're like, oh, you lied to Congress because you said you didn't know it was addicting. But we found this email from four years ago where you did say you knew it was addicting. And so that's actually what they got charged with, sort of like how Al Capone got charged with tax evasion, not killing people. It was sort of one of those things. And that led to a domino effect where eventually they had to pay something like an eight billion dollar settlement the sackler family had to give up control of the company and they were no longer allowed to be involved in uh this industry and so that's kind of where we are today where perdue pharma uh it still exists but not as it did before but we'll see if there's any actually long-lasting change with all that but it's a it's a really fun story like in the sense of it's thrilling uh in that they were just horribly unethical they did a lot of crazy shit does that make sense yeah i mean this basically killed hundreds of thousands of people, right?

23:18Like just through addiction. It killed hundreds of thousands. It killed hundreds of thousands people directly in that hundreds of thousands of people just taking that medicine were killed. But then what it led to is what we experienced in San Francisco and all these other places. You take Oxy and then you're like, I love this. I need more of it. Now I need something cheaper and something more accessible, heroin. And then which leads to fentanyl. And so it creates this huge opioid crisis where Purdue was like, hey, we didn't do that. we just prescribed Oxycontin. These guys are dying from heroin when everyone's like, man, it's such a clear, like there's such a clear transition here.

23:52Like you guys are definitely responsible. So that's why it's like a thrilling story. At Harvard, there's still this, this building is still called the Sackler, whatever the Sackler museum or whatever it's called, still up, which is kind of crazy that they haven't sort of canceled the name off the building. So here's where things get interesting. And this is what I want to talk about. So I mentioned there was three brothers. Only two brothers owned Purdue. So the eldest brother, his name was Arthur. He died in, I think, the late 80s or mid 80s. And basically, he was the eldest brother, and he got them all into the industry.

24:27When he died, his estate sold his portion of Purdue to the other brothers. And the other brothers are the ones who Purdue eventually created OxyContin. And so Arthur's heirs are like, look, we had nothing to do with this. It's the same name, but we had nothing to do with this. And Arthur was the one who liked to donate a lot of money to museums. So same last name, but their argument is that it's different people. But Arthur was incredibly shady. And I want to tell you his background. This is where things get really interesting. So check this out. So this guy, Arthur Sackler, he was the eldest brother.

24:58So he was a patriarch. And he brought in his two brothers into the business. And he was originally a doctor. But his first hit was as he was a doctor, he started an advertising agency, a medical advertising agency. And he studied copywriting. That was his thing. He learned about copywriting through a traditional agency where he would work at a traditional agency at nights and weekends in order to help pay the bills. And he was like, copywriting is awesome. I got to do this for Valium or this other drug, this other drug. And so all these huge pharmaceutical companies at the time, this was in the 50s, 60s, and eventually 70s.

25:35like, what's that big one? Roche, R-O-C-H-E. I believe that they were the inventors of Valium. And they start saying, hey, Arthur, your little agency, we hear you have good ideas. What are your ideas? He's like, well, we have to hire a sales force. Then we're going to create these ads. We're not allowed to advertise towards consumers, but we can advertise towards doctors. And they popularize Valium by making it like an everyday drug. Like, oh, if you're a little stressed and you know just like you would take an advil just pop a v pop a v you'll be calm and they have like housewives vacuuming in pearls like with a valium uh like logo or he also populizes tranquilizers so he makes them popular so he builds up this uh agency but in secrecy he does two things that are interesting one he finds his competition there's another medical pharmaceutical ad agency.

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26:26And he buys half of it. And so what he does is he eventually corners the market for pharmaceutical advertising. And he owns the other one secretly. And he'll say stuff like, look, you don't want to work with us? Fine. Go to our competitors. They sound like they're a good fit for you. And they collude together on how to market together and which techniques are working. The second thing that he does is he creates this thing called the Medical Tribune. It's a monthly newsletter for doctors. So he's in the newsletter industry. It's a free thing, a free newsletter that is eventually read by 300, 400, 500 ,000 doctors.

27:01And what he does is no one knows at the time that he owns it. But he starts using his original company, MacArthur, for advertising, buys ads in the Medical Tribune. And through this, it creates two huge companies. And that is how he creates his original fortune. And I found... I went and dug through newspapers.com. That's one of my favorite sources. You can find old newspaper clippings. I found some of the numbers. So check this out. So McAdams... Sorry, I called it McArthur. It's called McAdams. When he died, the company was doing$170 million a year in revenue. And that was in 1985, I believe.

27:39It had 170 employees. And then his other company, Medical Tribune, it was not sold for a significant amount of money. It actually sold for around$70 million to Axel Springer, who also bought Morning Brew, our friend Austin's company. So I've been giving up a hard time about this. Austin Sackler. Yeah, for sure. Austin Sackler. And so annual revenues for Medical Tribune range between$50 to$80 million in the last few years of existence. This was in the late 80s and adjusted for today. That's around$150 to$200 million a year. He also, Arthur, while he was doing this, he was buying, he owned like three New York City townhomes.

28:16He was making seven, sometimes eight figure dollar donations to art, to museums. And he had an art collection valued at$60 million. When he died, I think he was 75. That was in the late 80s. He was worth around$150 million, which today is around$400 million. Maybe five or six years after that, that's when Oxy was created. But besides the fact that these guys are, you know, do illegal, horrible, unethical things, What's crazy is this guy owned two companies that were doing close to each of them over a hundred million dollars a year. And it was medical advertising and a medical newsletter for doctors.

28:51And he owned it was him and his wife owned the whole thing. So like super fascinating background story about how this guy originally got wealthy. Wow. Prolific, prolific family for sure. That's crazy. That's a crazy story. It's crazy. So a lot of the stuff like that the Purdue families or the Sackler family is about, it's about Oxycontin. And I thought that was interesting. But what I thought was really interesting was just like, I was like, well, just from an entrepreneur's perspective, how to get started. And so I did all this research, I dug deep. And then I went into like, I use this thing, it's like a historical money calculator.

29:23And so it helps you calculate how much money is worth today. I then looked at real estate prices from the 70s and 80s in New York City. And I found out how much he was paying for homes. And I found and I basically like reverse engineered like the income from this medical newsletter because I was just curious how it works. I think by the way, that still works today. There was another company. I don't know if you remember this, but there was a company that used to give out free TVs to doctors. And these TVs had like skeletons on them. And you could like move the skeleton around in order to like show like, alright, your colon is actually right here and we'll zoom in on that.

30:01But on the TV was ads for drugs. And this company eventually got in trouble, interestingly enough, for fraud. It turns out they were lying about a lot of stuff. But this pharmaceutical industry is so interesting to me because it's something that we're supposed to trust. Turns out, a lot of it's bullshit. And it's just as shady as someone would say that this MyFreeCams website is, or even worse. And it's really fascinating how this whole industry works. But medical newsletters, super fascinating a legit company axel springer which is a five billion dollar german newspaper company bought it and so i actually think these still work today and if you go on tv still running by the way or no no they shut it down they uh i believe they shut it down and like everything involving sacklers like people don't have anything to do with it but if you um if you're on do you ever watch cable tv yeah sometimes dude it's only car commercials and drug commercials that's like all it is it's like cialis and like it's so anyway this pharmaceutical advertising industry it's i I would never enter it, but it's really fascinating how it's done.

31:03And it's incredibly lucrative. It created this fortune and I think it could still create more. Well, I put this out there before, which was that we get asked a bunch about, hey, I'm doing a newsletter. Can you help? Can you invest? Can you advise? Whatever. And we basically, I think both of us say no to pretty much all of them. The one that I think is interesting still, or two, the two areas that I am interested is who's doing an amazing job of this in real estate and who's doing an amazing job of this for the newsletter for doctors. Those are the two that I really care about. And I'm like, I really want to find whoever's doing a great job of that.

31:34And, you know, invest or advise or partner with them to like help make that bigger. Because I think those spaces are amazing spaces. If you have the right person going, like doing it the right way. There's a lot of nuance to it. But yeah, I still think this idea would just work again. And they sell for a huge multiple. So Aging Media did this for nursing homes. So somewhat senior living. Yeah, somewhat related. I don't remember the multiple but I heard rumors it was like 15 times profit which is really great and so these businesses are still super lucrative and I think what Arthur did whether you think that's good or bad the way that he did it I think is bad inherently I don't think it's bad but the way that he did it is I think it's still incredibly lucrative so let me tell you let me tell you another story about a smart weirdo all right so here's a smart weirdo smart weirdos slash maybe bad people

32:29this guy i don't think is considered bad but uh he's my billy of the week

32:39a million dollars isn't cool you know what's cool a billion dollars okay so we've had we have some actually multiple contenders this is a billy of the week uh runoff actually a a maybe this is actually a campaign but this guy is is um doing something interesting so his name is steve davis uh you probably don't know who that is just because it's a fairly generic name but um and if you google his name it's a it's a professional snooker player what is that pool yes like or pool some kind of like pool if you if you had like you know the wrong color balls or something um so this guy is elon musk's long trusted like right hand man so let me tell you about this guy He joined SpaceX back in 2003.

33:26So very early on. Crazy background. He's got a twin master's degree in particle physics and aerospace engineering. Right. So, you know, guys got a dome on him. But I think what he was doing, I think he was doing something completely unrelated, but he was one of the first employees that ended up getting hired by SpaceX. For some reason, I feel like I remember he wasn't like working in the industry. He was doing something else. And then he got hired. and the stories about this guy are kind of legendary. So when Elon bought Twitter, people were like, who's he going to make CEO? And a lot of people were like, it's going to be Steve Davis before he put the lady from NBC in charge, which was sort of a weird pick.

34:04It seemed like it was going to be Steve Davis. Why? Because Steve Davis was living and sleeping in the Twitter office with his wife and their newborn child. Oh my God, dude. Like three weeks prior. What a brown noser. Intense. So this guy, if you go read the stories about him, it's like folklore. So one person said he's been working six hours a day, every single day, seven days a week for years and years. Another person said he's insane. He gets more work done than 11 people working together, just himself. What? One time, Elon Musk, they were doing something with the production of a part in one of the parts of the rocket, I guess.

34:49And this was$120 ,000 parked. And Elon's like, we need to get this down to$5 ,000. And everyone's like, what are you talking about? Like, yeah, of course, I wish it was free too. But that's just not how things work. He's like,$5 ,000. And he just left the room, right? And Steve Davis takes that as a personal challenge. He's just working for months and months to try to figure out how can we do this for 5K instead of 120K. He ends up getting it done for$3 ,900. He figures out a way to do it. He emails Elon so excited. Elon, we did it after months. We figured out how to lower the price of this part down to less than$4 ,000.

35:26You said five. We got it down to less than four. Elon just replies, okay, period. It doesn't matter. Steve Davis is undeterred from this, and he just keeps going. he's become uh now he's the ceo of boring company so elon's like uh you know third company or whatever that he that he created after um all that right and that company's legit right boring company they actually are making stuff or is it just a t-shirt company no they are doing things but there's a lot of criticisms like uh cool like how um you know how how's that tunnel going yeah Like where's what's going on? You dug this tunnel, but like it's only compatible with Tesla's and they have to put like rollerblades on before they go through.

36:08It's like, I don't know. This seems kind of shitty, right? Dude, I want my cities to look like Swiss cheese, just holes all over the place. Like what's going on? You're just selling flamethrowers. And so, you know, on one hand, they have improved the speed of boring of actually digging the tunnels. but the reason I found this guy interesting so not only is he like Elon's right hand man that you haven't heard of that you know I find that interesting not only is he probably worth maybe a billion dollars at this point like based on SpaceX stock has appreciated like crazy since 2003 but this guy's totally weird so he just is he's got a great sense of humor that he takes to business okay so he basically Elon sends him, he'll untrust him, right?

36:55He's like, hey, we need somebody on the ground in, you know, he's got like this like city in Texas and like at one point he sent him to D.C. for a lot like, you know, they needed to be near D.C. because a lot of their contracts are government contracts. So he's like, send Steve out to D.C. from California. And Steve's living there. He's doing his job. He's like, God, you know what I miss? I miss just having great frozen yogurt. He's like, they don't have that D.C. He's like, all I got is this crap. I miss the California frozen yogurt. You know what? So as a side job from his very important job at SpaceX, he opens up a Froyo shop called Mr.

37:32Yogato. And he not just opens it up, he goes and he works there after work for fun. And so he goes and he works there and he starts to make it fun for himself. He creates just a bunch of ridiculous policies. So if you go to Mr. Yogato, if you can stump him with a Seinfeld question, your Froyo is free. If you come in dressed as Bjorn Borg or whatever, the tennis player, or I don't use the tennis player, maybe there's a musician or something, you get 25 % off. If you let him stamp Mr. Yogato on your forehead, 10 % off. And so he created this long list of rules, essentially, on the secret menu for what he could do.

38:14And then when he had to leave, he had to move away. You know, SpaceX needed him in some other place. He's like, oh, shit, I'm not going to be able to go work in my yogurt shop after work. OK, hey, whoever comes to Mr. Yogato today, one of you is going to get the shop for a dollar. He just gave the shop to some guy for a dollar at the end. It's like, here's the keys. The only rules I want to keep, you know, being able to come here and eat half off. And, you know, and also you got to keep some of the rules alive. Like if you can recite a speech from Braveheart in a Scottish accent, 20 % off. And so he does this yogurt shop.

38:53He also opened up at one point. The headline, if you Google Mr. Yogato is it's from an article in the Washingtonian. It says Twitter's next CEO might be the Mr. Yogato dude. Yeah. He goes, bro, like the rules are amazing. You just should go look at the rules of this. Rule number eight. Anyone wearing a kickball uniform and has played hard, evidenced by dirt on their knees, will automatically receive 10 % off their yogurt. Anybody who can reenact the 47-second Michael Jackson thriller dance, 20 % off. If you perform a shorter choreographed dance, you can get 10 % off. This is actually genius, by the way.

39:29Order a yogurt for 30 consecutive days and we'll name a flavor after you. I mean, this guy's awesome. Yeah, so he's having a good time. So then he opens up a bar called Thomas Foolery. Short name, Tom Foolery. And same thing. Instead, you know, every bar has a happy hour. he created the angry hour where if you shout your order of the drink to the bartender angrily you get a discount on your drink um you know they served like cookies and ice cream at this thing and he's like this is a place where we're going to take you back to being a kid but with alcohol oh my god and i was like dude i love this guy this guy is uh hilarious and weird and all the best ways and i just went down this rabbit hole because he's this guy kind of fascinates me there's nothing about this guy really on the internet nobody does interviews with him um people discovered this mystery ogato thing but there's not much out there about him how'd you find the there's only a few times uh that's like you know part you know just digging in like what are some of the other craziest things that this guy does when they announced um the boring company it was a press conference with elon and some guy the some guy is steve davis sitting next to him during the the talk and what they did was to make their point this is i kind of love this marketing to make their point that like, why did you create the boring company?

40:41And he was like, well, in like whatever, 100 years, we haven't gotten any faster at drilling. Like we're still the same speed. We were like 50, 75 years ago at digging these tunnels. Nobody's done anything innovative. And to do when they did the press conference, it's them talking. But around them is a circular track. And on that track, they put a little like a snail or a slug or something. And it was just walking around the track super slowly to represent how slow this industry is and how slow other people are drilling. And at the end of the two hour seminar, it was still only halfway around the thing.

41:17Oh, my God. And they're like, you know, that's the industry today and we're going to change it. I love these little nuggets, these little sort of like marketing gimmicks that make a point in the sort of simplest, most memeable, viral way possible. You know, I got to give Elon credit and this guy, Steve, Steve, credit for how they do that. Where did he work before? How do you get a job with Elon? Well, just early on, you know, if you're twin master's degree in particle physics and aerospace engineering, there's not that many places to go work. You work at NASA or you work, you know, Boeing or you go work here.

41:49Right. So he got a job there early on and just like started grinding like crazy. And that's why, like, even now just sort of grinds like crazy, sleeping in the office with his newborn child that was just like his wife just gave birth. We have a rule in our house, in the Parr house, where I will only sleep under another man's roof for one night. And if it's my father-in-law's house, he gets two nights. I don't like sleeping in another man's home. It's the most emasculating thing on earth. I can't imagine moving my wife and newborn baby into the Twitter office. Into my boss's house. Yeah, my boss's house.

42:29like Eli's like, hey, how's our wife doing? Like you're like a billionaire. Yeah, you're not like an intern. Yeah, you're you're like, I don't even like I don't stay at another man's house. I don't even like staying at my father's law's house, let alone staying at the Twitter HQ. Can you imagine with a newborn with a newborn or a baby? I can't imagine that. That's not for me, dog. What's your phrase? Cornrows and face tattoos. Yeah, it's not for me, but I'm glad freaks like you exist. That's where I'm glad it exists. Sleeping at the office with my wife and baby. You can have that. I'm happy you exist, but that ain't for me.

43:06Is there any part of you that is envious of this guy? Because I don't find any amount of envy other than I appreciate his sense of humor. Oh, yeah. I think this guy is great. I think, do I want to be him? No. That's what I mean. Do I think that this guy's probably, you know, this guy's interesting and it seems like he thinks differently and I think I could learn or be inspired by it? For example, I went deep. So one of the things he did while he was working at SpaceX and they moved him to D.C., in addition to the yogurt shop, he went to George Mason and got like a Ph.D. And his thesis, I found his thesis paper and I read it, which was very hard.

43:46I don't want to go into too much detail on it. How did you find this? When I'm Googling him, you can barely find anything. It's the same like four photos. Just a lot of grit and determination. You're the Steve David. You're the Steve Davis of researching Steve Davis. Exactly. I apply it to researching other great men more so than being one myself. You've slept on your couch for literally hours to find this. It was literally six hours. I ignored mine before child also. So I'm going to read you two things. So first, the paper, the reason I really liked it is it's about the debasement of the U.S.

44:22currency. I think he wrote this in, what year was this? it's basically like very early, it's kind of like early Bitcoin days, so let me just search Steve Davis debasement so yeah, 2010 and his paper's called The Trend Towards the Debasement of the American Currency and he talks about a lot of, does that mean it's at the bottom? devaluing, so he talks about the history of like you know, basically I don't have my notes in front of me now, but like one of the things he talks about is you know did you take notes on this thesis just for yourself? yeah so I was like you know he's like one dollar or whatever you know one ounce of gold was worth this many dollars before and now that same ounce of gold requires whatever like you know 100x more dollars like basically like we used to be pegged to gold we got off the gold standard and look at how look at how much the dollar is devalued relative to gold in that time and he's basically like there's a trend towards the debasement of um of currency and he talks about like people think this is like a you know overtime slow slow thing but actually like 95 of the debasement has just happened in the last like 40 50 years or something like that uh like it has accelerated quickly and this is not just like um yeah this is not just like you know a slow thing um all right here we go so 98.3 percent has occurred from 19 1792 to the present time but even if you shorten that like still 90 of it happened in a very short window of time he talks about why he talks about how he talks about like what that why that's such a big problem and this is basically like a uh cryptocurrency like like he's not talking about bitcoin in it but this is like this is crypto is a solution to this problem, right?

46:21Bitcoin sources. Could not be debased, exactly. Which is like the meme, but it's also like the truth. It's like, these things are cliche because there's an element of truth and that's why they stick around. In his acknowledgements in this paper, so he says, I want to thank this professor, this professor, I want to thank this person. And at the end, he's like, I want to thank my mom and dad. He's like, finally, thanks to the unknown chef that makes great brownies at the small enterprise hall cafeteria. Hopefully, they will one day become a topping at Mr. Yogato, or its successor, Little Yo-Hi. Dude, this guy's been plotting.

46:59This guy's just hilarious, man. This guy is just so funny to me. And yeah, there's like a 100-page paper if you want to go read how this guy's brain works. The most impressive part is that you read this guy's thesis paper, and you got as far as to the acknowledgements at the end. No, no, acknowledgements at the beginning, my friend. That's like the thank you at the beginning of a book. So I didn't read the whole thing. There's 162 page thesis. I read like 40 pages, maybe. That's so impressive. Step by step, step by step, where the debasement started and how it happened. And I'm like, oh, wow, this is fascinating.

47:31I never knew any of this. Is that what you have to do to become a day or PhD is to write a 140 page like original work on something? That's amazing. I didn't think I didn't know that thesis were that long. Not only do we not have a PhD, we honestly don't even know what the hell a PhD is or what it takes to get one. I used to tell people I had my PhD. I thought it meant poor, hardworking, and driven. Like, that was my joke. I play a hating degree. Yeah, I didn't realize that you have to write a hundred plus page report on this. That's amazing. I'm not that hungry and driven. Yeah, definitely not.

48:09That sounds really challenging. By the way, one of the great get to know you questions in the business world that's sort of dorky, but actually is a good one, which is if you had to give an impromptu 45-minute talk on a subject, what would you give it on? Like for you, it might be like copywriting or newsletters, right? Like something like that. The history of denim.

48:32What? I'm not joking. I could do it. You were talking about denim. I got you.

48:41What would yours be? there is no answer that is better than that answer I don't want to continue the podcast you see the things about the things about looms is in the pre-war the shutter looms pre-1944 were particularly special but you know I could talk all about it and then post-war when Japan was rebuilding Hiroshima they needed just a ton of machinery and that's when the shutter looms of America went to Japan I mean I could do it let's That's insane. All right. Your turn. What's your topic? Where do we go from here? You want to do post pilot? I like post pilot. All right. Let's talk about. I invested in post pilot.

49:22Did you? Yeah, me too. I didn't. You know, I don't like, as you call it, talking your own book too much. I don't like talking about stuff that I'm involved in. But since we're both involved about it and we're up front, we could talk about it. Well, explain what it is first. Yeah. So let's talk about it. So our connection to post pilot is with the owner. His name is drew but he actually bought the company and the reason he bought the company was because he owned um he used to buy software companies so he bought design and public.com he bought he bought karma loop.com and then he owned this thing called auto anything which was an auto parts store and the thing about uh his whole like playbook is that he would buy these uh e-com companies and he would be like well your email list stinks so we can like improve that we can do this we can do that and one of the things that he used to do at these companies that worked really well was he would email or mail them, snail mail them, flyers and direct mail pamphlets on the company.

50:14However, it was really hard to do. It was a painstaking process. And so he bought this company called Postpilot. I think he bought it for$60 ,000. And what it does is if you're an e-com brand, you just sign up to Postpilot and they plug in, I think, to Shopify, to WooCommerce, to a lot of the popular platforms. And they have a done-for-you service, meaning they'll help you design a pamphlet that you could send to not only your customers, but I think some of your email subscribers and people who haven't already bought from you. And they can send direct mail in a click of a button. And so what he has found, like this whole thesis is like, look, if I have an email list and some of these companies that I bought, their email list was 100 ,000 people, but 90 ,000 people wouldn't even open the email.

50:5710 ,000 would. But how do I get the other 90 ,000 people to interact with me? Well, let's just send them mail. And so they create a process that you can use someone's address that they've already supplied to you. Or I believe what they do is you can use someone's email and phone number and help use other data sources to find out roughly where you live. And they'll send mail to you or that area or people who match your... It's like a lookalike audience. And they send you mail and they could track if you eventually bought something through their mail. So it's a very ROI positive business. ROI positive marketing channel.

51:29And I think he bought this company in 2018. he bought it for 60 grand it's making well over 60 grand a day now i think that the last the the public information that they said was they crossed 10 million a year in revenue like 18 months ago i think and it's growing like a weed and he sends amazing investor updates uh where like there'll be like a theme so for example him and his co-part or him and his partner sent an update where it was him and his partner dressed like stepbrothers uh and so like he does these really funny updates, but the business is growing like a weed. It's growing crazy. And they're, um, it's really fascinating.

52:05Is that what, what I'm not an e-com guy. Is that what you, what, how you use it? So, so we use it. And like, you know, if you advertise on Facebook or you advertise on Google and you know, the key metric for any e-commerce brand is your return on ad spend, uh, when it comes to marketing. So you spend a hundred dollars on ads. What's your return? Are you going to get a hundred back? Are you going to get$200 back and you get$50 back? $50 would be a 0.5 return on ad spend. $200 would be a 2.0 return on ad spend. If you can be like getting a 2.0 return on ad spend at scale, you're printing money, right?

52:37You're putting in$100, you're getting$200 out every single day. And that's, you know, obviously, if you could scale that up, that's extremely, extremely lucrative. If you use Postpilot, you can get like a 10x return on ad spend. It's not the most scalable, but it is pretty ridiculous the type of return you get. he said a lot of people are getting five to 10x um he said most retention campaigns come in between five and ten five and ten uh so like he kills it they i don't use it yeah these are these are like retention right so you're you know you're trying to get uh people to come back or you're trying to get a warm lead who hasn't bought from you but they gave you their their info to try to convert so it's you know obviously different for a completely new customer versus returning customer versus whatever but the blended uh row as for these is really really good so it's very effective, right?

53:26You send a postcard, it's got a bunch of, it's got a photos, it's got photos on it, it's got an offer on it. And the cool thing, what they did was they basically took this, they weren't the first to do, you know, how do you send mail campaigns? We'll send it for you. What they did was they're treating it like it's Klaviyo. So most people outside of e-commerce don't even know about Klaviyo, except for the fact that it just filed to go public. So now a bunch of people are paying attention to this like$10 billion company that raised very little money. email marketing for e-commerce. Actually, it didn't raise literally a little.

53:55It raised$400 million. It only burns a net$15 million, which shows how capitally efficient it is. So every e-com brand basically uses Klaviyo at this point. It is the dominant player in the space. There's some others like Sendlane or whatever. But they basically said, we're going to automate this. So we'll take all your customer data from Shopify and we'll be like, cool. when somebody first joins, we'll make a welcome flow. So automatically it'll drip out like one hour after they sign up for emails, they'll get this. Three days later, they'll get this. And 30 days later, they'll get this. Klaviyo.

54:29Klaviyo. Yeah. Yeah. And now what Postpilot did was they took the same thing. They were like, cool, you want to send a one-off blast? You can just go in our editor and do that. You want to create automated flows that are just going to be triggered based on customer behavior? You can do that too. So they basically did for physical mail the same thing that Klaviyo did for digital mail, which is very, very smart. Um, so yeah, anyways, I think they're, they're doing really well and we'll see kind of how, how big, I think the only question of this one is just how big does it get? It's a high floor, unknown ceiling.

54:58So it's like, uh, this business is definitely going to work. Now the question is, is it a, yeah, even when we first invested, it was like this clear, this was going to work. And it was a low, it was a low valuation compared to everything. It was not low. It was a reasonable valuation compared to everything else. I think I have about 25 grand in the company. yeah i did something similar it wasn't it wasn't like you know massive massive bet but um you know the question is is this going to be a 50 million dollar business 100 million dollars a 500 million dollar business or billion dollar business i have no idea on that one like we'll see but um but it's definitely like it was like a clear this isn't going to be a zero type of investment so i did this one personally not out of the fund because i was like you know you don't know the profile of this one i thought so i have 25 000 of my own money into the company i think i in my head when i was looking at it, I was like, I think the likely worst case scenario is that this will sell for 70 or$80 million.

55:54I was like, I think I could 5x, 4x my money. I think in an unlikely but high outcome scenario, I was like, many, many, many hundreds of millions of dollars this could sell for. And I could for sure 100 % 10x this, maybe more. That was kind of my thinking with that investment. And$25 ,000 of my own money is, I usually do small checks. That's a good one for me. Right on. I have some other topics, but I think we should save them. One thing I want to do is I want to start doing episodes that are business ideas only. So basically, if you take an episode of My First Million, you kind of don't know what you're going to get.

56:33There's a box. You might get a Billy of the Week story about crazy people who have done crazy things. You might get a business breakdown like we did with only fans just like here's a business here's the numbers here's how it's doing uh maybe it's a business like post-pilot like a business you never heard of that's doing really well um we kind of expose you to the sort of uh things that are under the under the radar are not not on your radar and then sometimes we do ideas and opportunities things that we think people could do that could be that could work and um monday i say I'm proposing this to you Monday.

57:06I think we should do when we record Monday, we should do business ideas only. I think I think we're good Monday and I have a good one, which are people's favorites that the business ideas and opportunities is definitely people's favorites. So we'll do that. But, you know, if we're going to do that, people got to do something for us, right? Like, I don't know about you, but I kiss. I like to get kissed back. If I hug, I like to get hugged back. And if I provide value, I like to get value. Yes means yes.

57:37and all we need from you to give value back put your wallet away you know we don't it doesn't take money it's not free though it ain't free it ain't free it sure as hell ain't free but but your money's no good here we will be doing it is for you to take that little finger of yours open up the podcast app click subscribe go to my first million click subscribe the next thing you're gonna do that where do they do that they do on spotify any spotify apple podcast whatever whatever's your comfortable place i'm not trying to get you to go somewhere you're not comfortable right go where you're comfortable but just make sure you click and subscribe now go to youtube you may youtube go open youtube type in my first million click subscribe hit the little bell so you get alerts we need both of those things from you we just need it and i don't ask for much but i ask for this don't let me down and if you want leave a comment you could leave a comment we read all of them and we even the funniest ones we send to each other particularly if they make fun of us yeah the most insulting ones definitely get the most attention and we can't resist we're not one of those we're not those people who are like no I don't read the comments I don't read the haters read all of them we read you think about you and I recognize usernames you're living in our head yes I've googled some of these people I do a reverse google image search and find out their linkedin and here I'll actually leave I'll leave like a hint so for next Monday, you can see on here which company I'm talking about if you scroll down.

59:07So I was going to start this with a business that used to exist, that was way ahead of its time, that I think should exist today. Now is the time. Now is the time, if you could possibly pull this off. Do you agree with me? Do you see what company I'm talking about? I know what you're talking about. I agree with you. I can't wait to talk about that one. And I have one that is similar to one of the best businesses in Andrew Wilkinson's portfolio. And I think you could create a new version of that that would work really well. That's the teaser. All right, Manic Monday, we'll call it. I don't know, we just go from ideas to ideas or where we just look at the comments and just stress out over like blemishes we have on our face, but it's Manic Monday.

59:50So you don't have to pay money for this show, but it ain't for free. And you know how to pay for it. So, all right, that's the pot.

1:00:01I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.

1:00:15Hey, let's take a quick break because there's a quote that I love I want to read you. It's that we shape our tools and thereafter, they shape us. And as an entrepreneur, if you're using a bank that was built in the 90s, you're operating like you're in the 90s. And trust me, I've been there. Clunky portals, random holds on your money,$50 wire fees, and then being told, please visit your local branch. Well, that's why I switched to a different type of banking solution, Mercury. It turns your financial chores into a smooth workflow. You can do wires, invoices, cards, reimbursements, two clicks, and I'm done.

1:00:45If you're already using Mercury, respect. If you're still using one of the old big banks, I got questions for you. So go visit mercury.com and give it a test drive. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, column N8, and Evolve Bank & Trust members FDIC.

From the publisher

Episode 490: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) share 3 wild billionaire stories. From the secret acquisition of OnlyFans by a mysterious entrepreneur to Elon Musk's quirky right-hand man', to the controversial history of the Sackler family and their involvement with Purdue Pharma.

Want to see more MFM? Subscribe to the MFM YouTube channel here.
—
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com/

Check Out Shaan's Stuff:
• Try Shepherd Out - https://www.supportshepherd.com/
• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant
• Power Writing Course - https://maven.com/generalist/writing
• Small Boy Newsletter - https://smallboy.co/
• Daily Newsletter - https://www.shaanpuri.com/
—
Show Notes:
(0:00) Intro
(3:10) OnlyFans Annual Report
(5:00) Leo Radvinsky
(17:50) The Sackler Family
(32:30) Billy of the Week - Steve Davis
(49:30) PostPilot
(57:30) Kiss back
—
Links:
• Companies House - https://tinyurl.com/mr3m28x8
• OnlyFans Annual Report - https://tinyurl.com/3nw46jxj
• Leo Radvinsky - https://leoradvinsky.com/
• Guy Stokley - https://tinyurl.com/vhbn6jef

• Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
—
Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
—
Other episodes you might enjoy:
• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates
• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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