3 Stories of Crazy Geniuses: Fenn’s Treasure, Michael Saylor’s Infinite Money Glitch + Ralph Lauren’s Bold Bet

5 Dec 2024 · 55 min

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In short

My First Million - Episode 656 Summary

Episode Title

3 Stories of Crazy Geniuses: Fenn’s Treasure, Michael Saylor’s Infinite Money Glitch + Ralph Lauren’s Bold Bet

Hosts

  • Sam Parr [@theSamParr](https://x.com/theSamParr)
  • Shaan Puri [@ShaanVP](https://x.com/ShaanVP)

Key Themes

The episode revolves around stories of individuals who took significant risks in their respective fields, evaluating whether they were driven by craziness or genius.

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Episode Breakdown

0:00 - Bitcoin Millionaire's Treasure Hunt

  • John Collins Black has hidden $2M-$3M worth of treasures across the U.S. in five treasure chests.
  • The treasures include valuable items like rare Pokémon cards, historical artifacts, and a Colombian emerald.
  • Black has created a book titled *"There's a Treasure Inside,"* which contains clues for treasure seekers, available for $35 on Amazon.
  • Black shifted from a failed music career in LA to creating websites and investing in Bitcoin.
  • Inspired by the Fenn Treasure, Black decided to create his own treasure hunt during the COVID lockdown.

11:27 - Ralph Lauren's Fashion Revolution

  • Ralph Lifshitz transitioned from a struggling actor to a fashion mogul by focusing on clothing rather than acting.
  • He started with ties and later developed the iconic Polo brand, inspired by the sophistication of polo sport.
  • Ralph Lauren has built a $10 billion empire and emphasizes that one's clothing can shape their identity and persona.
  • Discussion highlights the importance of setting the stage for branding and the narrative behind a product.

23:58 - Michael Saylor's Infinite Money Glitch

  • Michael Saylor, CEO of MicroStrategy, has made headlines for converting his company's treasury into Bitcoin amidst a stagnant software market.
  • He aggressively bought Bitcoin, raising $37 billion of the cryptocurrency, even issuing bonds to fund further acquisitions.
  • The stock price of MicroStrategy has skyrocketed due to this pivot, despite the declining software revenue.
  • Analysis of the inherent risks in Saylor's strategy, including the potential for forced selling of Bitcoin if the stock market's sentiment changes.

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Key Takeaways

  1. Risk vs. Reward:
  2. The podcast emphasizes the thin line between genius and insanity in business strategies.
  3. Evaluating the benefits and risks of unconventional approaches can yield different outcomes.
  1. Creativity in Business:
  2. John Collins Black's treasure hunt illustrates the power of creativity in generating interest and engagement in business.
  3. Ralph Lauren's branding approach shows how narrative and lifestyle can transform a product into a cultural icon.
  1. Aggressive Investment Strategies:
  2. Michael Saylor's approach to using corporate resources for Bitcoin investment raises questions about sustainability and risk management.
  3. The discussion touches on the cyclical nature of market enthusiasm and caution against over-leveraging.

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Pivotal Moments

  • The treasure hunt concept reflects a growing trend in gamification in marketing.
  • Ralph Lauren's philosophy on the influence of clothing on identity serves as a reminder of the emotional connection brands can create.
  • Saylor's bold investment strategy highlights a critical examination of the boundaries between risk-taking and reckless behavior in the finance world.

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Conclusion This episode encapsulates the intertwining of risk, creativity, and strategic foresight in entrepreneurial ventures. By examining the journeys of Black, Lauren, and Saylor, listeners are invited to consider the implications of unconventional thinking in their own business endeavors. The overarching question remains: Are these visionary moves acts of genius or folly?

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Transcript

Automatic transcript. May contain errors.

0:00So, I think the theme of this episode is rich guys, crazy or genius? We've got the Bitcoin guy who's doing the treasure hunt. And he's either crazy or he's a genius, right? Is he crazy or is he awesome? Ralph Lauren, crazy or genius. Looks like he came down on the side of genius. I have another one for you. I feel like I can rule the world. I know I could be what I want to. I put my all in it like my days off. On the road, let's travel. Dude, have you heard about this guy who's doing the$2 million treasure hunt? No, I have no idea what you're talking about. Okay, well, can I interest you in a treasure hunt story?

0:37Yeah,$2 million. That sounds good to me. There's this guy named John Collins Black. And there's not a lot of info about this guy, but he has basically hidden somewhere between$2 and$3 million across America right now in different treasure chests. So he's got five treasure chests out there, each with a bunch of treasure inside. And specifically, it's not just like cash, It's things that are valuable. So he spent the last five years buying valuable artifacts. So one of them has rare Pokemon cards, a 2002 holographic Charizard card. He's got one with George Washington's jelly glass that he bought out of an auction.

1:17There's things from old shipwrecks. And in total, the stuff is worth$2 to$3 million. He split it between five treasure chests and he's hidden it in physical locations across America. and then he released a book that's called There's a Treasure or something like that. It's called There's a Treasure Inside. And it's basically just clues to find his treasure. And so there's maps and clues and you can buy this book right now and go find this treasure. Dude, wait, hold on. It's even funnier. It's on Amazon. It's a book on Amazon called There's a Treasure Inside and the book is$35. So he's going to recoup a little bit of his money.

1:55A little bit of it, but probably not as much. So he's got a hidden Colombian green emerald and all kinds of stuff inside. And I find this kind of fascinating. So this guy's story is interesting. He was like a musician in LA, and that didn't really work out. And then he was like, okay, he started creating websites for helping people find jobs, and that started going good. He used that to buy Bitcoin earlier, early-ish on. and I guess the story is he's a Bitcoin multimillionaire who was also fascinated by adventure. And so there's this thing called the Fenn Treasure. Have you ever heard of this?

2:32Okay, yeah, Fenn Treasure. It's a cache of gold and jewels that Forrest Fenn, an art dealer, hid in the Rocky Mountains. Yes, I actually do think I've heard of this. I believe Zach Crockett, Zachary Crockett, who used to work for me at The Hustle, wrote a big article where he spent... a week trying to find this treasure. How did he do? I don't think anyone has found it. So five people died trying to find this treasure because it was like, is it up in the mountains? Whatever. So they're climbing. So five confirmed deaths chasing the treasure. Then he announces somebody found it. I think this was in 2020-ish, 2022.

3:12He says that somebody found it and then he dies months later. It was revealed that former journalist and medical student Jack Stoof found it. And then he auctioned it off for a total of$1.3 million of what he found. And so this guy, John, or whatever, Collins Black, was searching for that in 2020. And so he was like, during COVID, he had searched for the treasure. He thought this was really cool. And when we were all in lockdown, he decided, I'm going to do one of two things. He either was going to create a children's book publisher or create a treasure hunt. He did both. So he started accumulating assets for this treasure hunt.

3:58I have a friend named Chip Forsyth. Chip Forsyth is a crazy person. I've been friends with him for 10 years. His brother is AJ Forsyth, who started iCracked, if you remember iCracked. Yeah. And Chip will go out. He's friends with these guys who raise funding to go find shipwrecks that they think have. Well, I guess some of them are valuable just because they're shipwrecks. But some of them are valuable because they were like ships that had gold or other like valuable stuff in the ship. And they raise money to go out and find these shipwrecks. And he tells me all about it. and it's like the type of story where the people who are into this, it's the only drug that fills that need.

4:40Do you know what I mean? Yes. Like it's like, it is an intoxicating thing to find this like treasure. There's a romantic idea about a treasure hunt, right? Yeah, like it's awesome. And so like I understand why, it's not my obsession, but I understand why it is other people's obsession. The other thing I think is interesting is choosing to release a book for this. I feel like there's a missed opportunity. I feel like he should have done something with TikTok or social media where I feel like there was a more viral way to release the clues or to let people unlock the clues or search for this thing together.

5:12Like a weekly or a monthly announcement? Yeah, you know, I don't know if you've seen, there's these things that go really, really viral on TikTok. It'll be like some woman telling this 39-part story of how her husband cheated on her. And these things just, it's like a true crime. They amass like tens of millions of followers that are trying to just follow them. They wait for that next piece of the story to drop. And I do think that there was probably a way to do this that somebody could do, which would be to let, do a bit of a treasure hunt, but use social media, use TikTok as a way to uncover the clues as they go.

5:46And then people go in the real world using those clues rather than a book. Steve Bartlett, who's the podcast host of, what's it called, Diary of a CEO. Before that, he had an ad agency or whatever. Before that, he worked for me back when he was maybe 19, 20 years old, 21 years old, something like that. He was just like a young guy that we had that was like a growth marketer. And his job was to come up with great growth ideas. One of the things that he did at the time that I remember was he grew his Twitter and Instagram accounts like crazy by doing a very simple thing. He was doing these cash drops where he'd put just 200 bucks in an envelope.

6:19And he would say at a college town, I think it was, he'd be like, we've dropped it here. He would post a video of him hiding it. And then there would be videos of people going and trying to search for it. And basically, they would tweet where they hid it in some way. And then they would tweet people going and finding them. But I don't remember if it was him that did this or somebody else that was doing this. Dude, I'm going to start doing that. It was an extremely effective strategy. That's a great idea. It was a great idea. And it was like 200 bucks. It wasn't even that much money that they were doing.

6:48and they were doing these mystery cash drops as a way to just generate hype. But the genius of it was the content that they created kind of before the drop and then after the drop of people searching, it made it feel like a big deal. And then they would do the next one and the next one. I think it was just an account called like mystery cash drop that was doing this, that was working, that was getting really big. This was like 10 years ago. So I'm trying to remember. The guy who ran that account messaged me. He listens to the pod. Like it's, you never heard of this guy, mystery cash drop? I mean, this was before we even started the podcast.

7:21This was a long time ago. No, but he still does it. Oh, yeah. It was at Hidden Cash. I think that was the guy. What did these guys just message us? You don't remember this? And for some reason, it came into our world where, I forget what happened. Someone tagged us on his Twitter thing, and he was like, I love those guys. And then he DM'd me and just said, hey. Something like that. So maybe I got this wrong. Maybe Steve wasn't the guy doing it. Maybe Steve showed me this, and we were going to copy this strategy. I don't remember the link. Steve definitely put me on to this, because it was happening both in San Francisco and also in the UK.

7:51The account now is suspended for hidden cash, which I remember happened back then. They got suspended. I'm not 100 % sure about why, but let me just read this article. This was back in 2014. So this is literally 10 years ago. It says, an anonymous benefactor has been leaving cash hidden across San Francisco, inviting strangers to find it via a series of clues. They left money under chairs in public parks and stairways or in public bathrooms. And they basically post a picture of them holding the cash and then like a zoomed in thing of where they put it. Like it's like under a toilet, but you don't know which toilet.

8:21And then their quote was, I've made millions of dollars the last few years, more than I could ever imagine. And yet many friends of mine cannot afford to buy a home in the Bay Area. This has caused me quite a bit of reflection and I'm determined to give away some of the money I make to charity and to do fun, creative things like this. And that he or she will leave it once or twice a week. Did somebody should just do this again? This sounds awesome. It would work today. I think this is awesome. I think I'm going to start doing this. The other day... It's like a hobby. It's like running. We just were jogging.

8:53We're talking about... I think I'll pick up this hobby. It's like I want to play real-life Willy Wonka. I just want to start controlling people's lives$100 at a time and just seeing if I can make all the monkeys dance. That's kind of what this is. It's like you just want to be a puppeteer$100 at a time a little bit. But it is kind of fun. I think one of the problems is you get that initial hit of excitement and attention and everyone loves it. And then it's going to fade away. And then you're going to keep hiding the cash, but you're not going to get that same hit. So you're going to have to, it's like an addict.

9:23You have to do more in order to get that. So then you're like, hmm, you know, it'd be a shame if somebody got hurt finding it, but that would make for a whole nother news cycle around this. And then you sort of, you just keep escalating the prizes and the danger involved. And it becomes weird after a while. It's like, hey, Willy Wonka, why do you have a chocolate river and invite children over all the time? Like, this is just dangerous. Do you know what I mean? Like at some point it's going to be like, hey, can we go and touch a dinner and you not hide$200 while walking into the restaurant? The funny thing is we're so old that everybody who's listening to this, that's under the age of 25.

9:56This is how every YouTuber tries to get famous. It's doing this exact same thing. What are you going to do next? Go give a homeless guy$100 and film yourself giving him a haircut? Exactly. I think maybe the takeaway is what's old is new for some of these things. What the hidden cash guy was doing, It's not really all that different than what Mr. Beast does and has done to great effect. All right. Can I tell you a story about a different way to look at adventure? About someone who I'm obsessed over a little bit. And I think you know this person. You know of them. And I think I'll tell you a few facts that kind of shock you.

10:33But also, I think you're going to be into this person more than before. So the story is about a guy named Ralph Lifshitz. He was a Jewish kid from New York City. He grew up, I believe, in the 30s. And the story is basically that he wanted to be an actor. He grew up poor, but he loved seeing all these movie stars on TV. And he was like, I love that you can dress up and pretend to be another person. And if you pretend hard enough, people start treating you seriously and start treating you like that person. And I love that. I love that. And I also love the idea that you can write a story and make it a movie.

11:12and I can live my life through that lens, the lens of that movie. And it gives me hope. So he was like intoxicated by this, but he sucks at acting. And so he's like, I can't go to Hollywood. I can't become an actor. However, what I can do is I can shape these movies and direct these movies, not with a camera, but with clothing. And so he gets super into clothing. What kind of leap of faith was that? I can shape these movies, not through writing or acting, but through clothing? Yeah. That's a pretty ridiculous statement. No, it's not. I'll give you an example. So he was like, he's got this quote, where he was like, I love how these actors, you could dress up as a military person and you kind of feel a little bit tougher sometimes.

11:52Or I could dress up like a farmer and I actually want to go outside and get dirty a little bit. I could dress up like a cowboy and I want to go and do cowboy shit. If you dress up with a suit, people kind of take you seriously. And I think that's cool that you can pretend, but what's the difference between pretending and reality if you do it long enough? like it kind of becomes like the same thing and so he was like i can't really act but like i can dress up like these characters and i kind of a little bit start actually feeling like these characters and eventually ralph lip shits he got made fun of a lot because his name even like the jewish kids were like dude your name has the word shit in it like that's like like you dork and so he changed his name to ralph lauren and so he starts um that is ralph lauren the clothing company he starts selling clothes for Brooks Brothers in their store.

12:41And then eventually at the age of 28, he starts his own business. And he's like, my first thing that I'm going to sell is ties. He likes ties. And he goes and he pitches something like Bloomingdale's. And he's like, hey, can you guys sell my ties? And the guy's like, these are great ties. I would love to sell them. But it has this name, Ralph Lauren, on the back of the tie. No one wants that shit, dude. No one knows who you are. I don't give a shit about Ralph Lauren. You've got to take that off there. And he had a Sylvester Stallone moment where he was like, I'm a nobody, but I need my name to be on these ties.

13:13This is just a deal breaker. And Bloomingdale's was like, all right, well, no, we're not going to do this deal. And so eventually, he keeps on hustling and he gets his ties into Macy's or something like that. In the first year of business, he does half a million dollars in revenue, which is a home run. He did this in the 60s. That's the equivalent of three and a half million dollars today. Home run. After a year three or four, he starts coming up with different ideas and he comes up with this idea of polo so the polo brand the college shirt that you see everywhere and he parlays by the way what's what's the backstory of that what was his inspo do you know for the shirt like the inspo was basically like i said he grew up as this poor jewish kid in new york but what he loved was this idea of like class and old money uh this idea of like wasp even though he's not a wasp he like loved the idea of like sophistication and to him And the sport of polo, that screamed both utility, because it's a sport, but also sophistication, because it's supposed to be rich people who play it.

14:11And the collar that polo players wear, they would always wear a collar. And in particular, they would button down the collar. So an Oxford button-down cloth shirt, that comes from the sport of polo. And so do certain style boots, certain style pants. And so there was a little bit where it was already considered a fashionable sport. And so he says, I'm going to name my brand Polo. And so he builds Polo. And this shit over the course of a handful of years, it takes off. So now, Ralph Lauren, he's worth something like$10 billion. He still owns, I think, 80 % of the company. And he's a great businessman.

14:46But that's not what I actually am impressed by him. What I'm impressed by him is two things. The first, he has this idea of you are the director of your own life. and your life is basically a movie. And he has this idea where he was like, I would wear clothes that would, I almost, I think Tony Robbins said this, or you told me that Tony Robbins said this, where he was like, if I want to act tough or confident, I make my body tough or confident. So what do you call that thing where you like flex your - Power posing. Power posing, where you like flex your chest when you're not feeling comfortable and you put your body into like a confident position and your brain kind of follows your body.

15:25he sort of is saying the same thing but with clothing where he was like you know if i wanted to feel a little bit more sophisticated than i actually felt at the moment i would dress a certain way and like my brain would follow and i find that to be like a really cool idea and the second thing that he did that was really interesting is i don't know if you remember this because we were kids but do you remember ralph loren advertisements do you remember any of those like the photos and magazines no what was it what was interesting is that what he would do is He used a lot of the same models. And the models oftentimes were not professional models.

16:00But what he would do is, if he wanted to... He would set the stage. So basically, he would act like he's filming an entire movie. And so they would rent a home in the Hamptons. Let's say the ad is for some type of summer wear for the beach. He would rent a Hamptons house. And he would be like, Well, if I'm a wealthy family in the Hamptons who has this beautiful home, what would you guys be doing right now? Maybe you'd be playing football. Maybe you'd all be sitting in the parents' bed in the morning as if the kids just woke you up. But he would create these elaborate sets where he would make you live like you're in a movie on set.

16:38And so he's like, we're going to all pretend that this is real. And they would do this whole elaborate thing just for a handful of photos. But if you look at a lot of the ads, they're really in-depth. And it made me start thinking a lot about with startups and what you and I do. we sometimes are just reactive to like to like whatever like customers are saying not more so like how do we set the stage for what what do we want the world to be and i think amazon used to do this small thing where they're like before we launch any product i want you to write the press release like tell me what do you want a customer to feel about this or how do you want this to be described when it's all said and done right and because the internet has such a low barrier entry and it's really easy to adapt and change things.

17:22Rarely do we sort of think ahead and like, this is like my vision for the world and at least everyone in my small world, how I want them to feel, how I want my customers to think, how I want them to appreciate us.

17:37I do think there's something cool about it. I'm looking up vintage Ralph Lauren ads and I see what you're saying, which is like a really heavy lean into like, yeah, like true lifestyle shoots rather than studio or sort of framed, just like, let's go here, let's get this single shot, you in front of the water, boom, yeah, let's churn and burn. It's like, well, this is somebody's house in the Hamptons, wearing these clothes, doing what they do with all of the little family photos in the background and whatnot. It looks a lot more authentic. And this is one of those things that's interesting because as a business person, it never pencils out on a spreadsheet to do this.

18:16Up front, there's no way to sit here and justify this. But then there's things in your gut, and there's the people who actually do make the bet and do pull it off. And then in retrospect, it sounds obvious. I'll give you an example. There was a brand, e-commerce brand, and they were talking about influencers. It was like, well, what's the... They were talking about an influencer campaign. They were going to spend a million dollars on an influencer campaign with these Instagram moms. And I said, what's the return on ad spend of that? You put a million dollars in, how much you're going to get back directly?

18:49And they're like, it might be 50%. Meaning we might put a dollar, we might get 50 cents back. That's not the way to do it. Well, what's your Facebook ads return on ad spend? And they're like, it's like$1.40. Put a dollar in, get$1.40 out. Why are you spending a million dollars on these influencers? And are you able to measure the halo effect? I'm like using all this jargon. and he goes, hey, does your wife, does she follow any of these people? And I asked my wife and she's like, yeah, all of these people. He goes, ask them a couple of questions about these people. Like, hey, do you know how many kids they have?

19:23What's their names? What products do they use? What's the last product you bought that you heard them mention? And my wife could just rattle these from memory. My wife's memory is like, we watch all of Game of Thrones. And if I asked her today what's a Lannister, she'd have no idea. She thinks it's part of a staircase. And so I'm like, she knows exactly what's going on with these influencers. And he goes, that's why we're spending a million dollars with influencers. And I was like, okay, there's these things that if the result is not easy to measure, but it is true, right? It's got to be both.

19:55It's got to be actually work and not be easy to measure. Those things are usually pretty mispriced, meaning that not as many people are willing to do them because most of us want the safety and comfort of things that are proven, measurable, and I can spreadsheet my way to conviction. Well, it's basically all rooted in, can I justify this if I'm about to get fired? Yeah, or just even my own self-doubt, right? Even at my companies, I'm not always thinking I'm going to get fired. Who's going to fire me? I own the company. But I don't want to be an idiot and I don't want to lose it. I don't want to fail and I don't want to lose money.

20:30And it takes courage to make bets. And courage is easier when you can logic your way there, when you can spreadsheet your way there, do you do any of these courageous bets that are non-spreadsheet? Because I think part of the reason you idolize these is that you didn't typically do those. I didn't typically do that. And I still struggle with it. But I have to... When I watch some of these things, like we talked about Martha Stewart recently, and now we're talking about Ralph Lauren. And when you talk about some of these culture-changing brands or companies or people, us internet or startup-y people, there's like we think we are above the fold where we're like logical and we are like well it's easy you put this much money in you get this much money out like why would anyone do anything otherwise but then there's one step above that which is it's the right thing because it's the right thing like right you know what i mean like it's like it's um like uh you know i can't measure this thing but like i know it's awesome right do it because it's awesome yeah and so there's like we try to act like we are some like savanti internet nerds where it's like the math says x y and z but there's always there's one above that which is yeah but it's it just makes sense and so and peter teal who's like the savantiest of savants has said like there's this fifth tentpole of this equation which is called brand and he goes i don't understand brand though uh but like i don't exist but i don't understand it and that's what we're talking about here which is like it just feels right yeah yeah exactly so so long story short i don't do this but i i respect it and i know that's necessary and i want to do more of it are you doing any of it with hampton like is there one you can think of that you do yeah like we have we own this podcast called money wise and like it like the only way that we think that it returns an roi is if someone joins and they said they heard about it through us but that's that's like the low end of the totem pole of like is it easily trackable right um but then no like i don't do enough but i do need to do certain things like this.

22:32The problem with this is you get caught in the day-to-day and you also get caught in the bills. And there's also a lot of stories of Ralph Lauren where he almost lost the company many, many, many times where he just didn't pay attention. And in one hand, you need a visionary who doesn't pay attention to the profit because sometimes the shit that makes the most profit doesn't make sense right off the bat. Right. So I think the theme of this episode is rich guys, crazy or genius. We've got the Bitcoin guy who's doing the treasure hunt, and he's either crazy or he's a genius, right? Is he crazy or is he awesome?

23:06Ralph Lauren, crazy or genius? Looks like he came down on the side of genius. I have another one for you. All right. And it's Michael Saylor. Have you seen what Michael Saylor is currently doing with the market and Bitcoin and his stock? I don't understand it exactly, but I understand that he's always up to something. Like, I always, I know that he's like the Barry Bonds of business where like there's always an asterisk next to everything he does. That's a good explanation. Okay, so can I explain what's going on? MicroStrategy is a software company. They sell, at the time, they're selling software products and the software business might make like 75 million a year of profit.

23:50It was like a small cap stock. It had been doing great for like ever. Like it was a great, like he'd been rich for a long time, right? Yeah, the business had been, I think he's the longest tenured CEO of a public company. I mean, he's been the CEO of this company for like 24 plus years or something like that. But the stock had been flat. If you just zoom out on the chart, it looks like a very flat line. And when he came on the podcast, it was because at the time he was doing something very interesting. He had taken his company's cash reserves, like their treasury, which normally you either keep in cash, maybe treasury bills, or you use it to buy back the stock.

24:29And instead, he used it to buy Bitcoin. So basically, MicroStrategy was a software company. The software company had hundreds of millions of dollars in their bank account, which they're supposed to just hold in case they need it. And his plan was, I'm going to invest that money in Bitcoin. Yeah, we're going to switch our treasury strategy to being Bitcoin. So September 14th, 2020, Bitcoin's priced at$10 ,000 a coin. And he buys$175 million worth of it. And then a month later or so, he buys another$250 million of it. Which, looking back at it, that sounds great. Yeah, at$10 ,000,$11 ,000 a coin.

25:05And he has since been buying more and more Bitcoin. He now holds$37 billion of Bitcoin. MicroStrategy. MicroStrategy does. He himself also, I think, personally owns hundreds of billions, if not a billion dollars of Bitcoin. They are up$15 billion on their Bitcoin position in four years. So he's generated$15 billion of value doing this strategy. So it starts out by saying, I'm going to convert my... Step one, convert our company's idle cash into Bitcoin. Okay, did that. But now the company doesn't generate... And the idea was every year when we generate more free cash flow, we're going to do the same.

Read the full transcript

25:44We make$75 million, we're going to buy more. But over time, he starts doing more aggressive bets. So what he starts doing is he starts issuing these convertible bonds. And now as he goes to the market, he says, hey, here's a corporate bond. You can buy the bond. We're going to take the proceeds from the bond sale, and we're going to go buy Bitcoin. And he does that over and over and over again. And on top of that, if you look at MicroStrategy's stock today, so when he was last on the podcast. Well, let's just actually say this. In March of 20, the stock was$10. In March of 21, the stock was$78.

26:18And today, it's$410. Correct. So it's up in the last five years by 2 ,600%. Okay. So it's shot up. If you compare it to even NVIDIA stock this year, it's outperformed NVIDIA, which is pretty insane. And so what is going on here? His company is now worth$80 billion as of today. And how much revenue and profit does the actual business do? The actual software business is declining 10 % a year and is something like a couple hundred million in revenue and under$100 million of net income. So it is a rounding error. It is no longer relevant to the stock price. And does he have employees who work there?

27:05Yeah. They still have employees that just keep running that software business. But the stated strategy is, her job is to acquire Bitcoin in the most effective ways possible and hold forever. That's what he wants to do. That's an inspiring talk every Friday at your all hands. Right? Bitcoin price is up. Great job, everybody. We did our job. And to his credit, he's been buying throughout all the dips. So Bitcoin price went up to$60 ,000, then it goes down to$16 ,000. And even during that process, in December 2022, Bitcoin price is$17 ,000. He buys another$50 million. He buys another$14 million. He buys another$150 million.

27:52He has continued to buy throughout the whole process. And Bitcoin's at an all-time high. And as of today, he just bought another$5.4 billion of Bitcoin at the all-time high price. How did he have the money to do that? Again, he's raising money in these bonds. And so what's interesting about this? Here's what I want to talk about is genius or crazy. I hesitated to even bring this up because A, this is outside of my zone of competence, meaning I don't know corporate bond strategies. I don't know why. I don't know how options traders look at this. I don't know what the bond market is like. That is not something that I've spent 20 years of my career in.

28:33I'm a startup guy. Okay, so on one hand, unqualified to talk about this. On the other hand, I've been a crypto holder and believer since far before Michael Saylor and have seen throughout each cycle how new players come in with new strategies and build massive profiles and success on the upswing. And I've seen things go very, very badly. Last cycle, there was Sam Bankman-Fried with FTX. There was Doquan. There was Three Arrows Capital. There were several people that, for a moment in time, looked like absolute geniuses. They were hailed by everybody. They were on the cover of magazines. Sequoia's investing in FTX.

29:10And everything looks incredible. And then it all comes crashing down, either due to bad acting or bad risk management. I don't know anything about crypto. And I can give you an example of a red flag that was on air on our podcast. So I don't remember exactly. I think it was 30 or 45 minutes in. I asked him a question. I go, so Michael, you're buying all this Bitcoin with your company's money. Cool. What are the downsides? Because it appears as though one of the downsides could potentially be you're losing focus on your main money-making software. And I think you think that's worth it. But what are some other downsides?

29:45And his answer was, there are no downsides. And I was like, well, I mean, like every decision has a downside. Like the downside of being healthy is that you have to go to bed early when you want to go and hang out with your friends. But it's worth it. Like there are downsides. And he kept insisting, there are no downsides. And in my head, I thought, if you can't be honest to me about this like pretty straightforward thing, is there anything else that you're being dishonest about? Yeah, there are no downsides, said every charlatan ever, right? That is a, it is, could be a red flag. That doesn't mean it's damning.

30:15No, it does not mean it's damning, but it was a red flag. Let me give you the generous interpretation of this. So I actually agree with Michael Saylor in one weird way when he said there's no downsides, which is that for him personally, there were really no downsides at the time. At that time, if you go back and you listen carefully to Michael Saylor's interviews, most of the interviews, he just talks about how he had the epiphany and he realized that Bitcoin is the way and he started doing it. The true story is that there's one like precursor to that epiphany, which was that he was stuck between a rock and a hard place.

30:48He had this software business that was successful. It was profitable. And I think at the time it was even, you know, had shown growth or had been showing growth over the last 10 years. And he was getting zero credit in the stock market for it. And he's like, what am I supposed to do? Like we're a successful company. We've been operating successfully for, 15 plus years. And the market is basically saying, give us back the cash. We will not value you for any of the cash you have on hand. You should just give it back to us. We're going to give you no stock credit for how you might invest it, how you might use that cash, how you might grow your business.

31:25We're going to give you zero credit for it. And so he had this problem, which was no matter what he did with his company at the time, he couldn't get the stock price to go up. He couldn't increase shareholder value. And so he had, in some ways, nothing to lose because he was stuck. And he had been stuck in this plateau for so long. And the market, he says in some interviews, like, the market was giving me a very clear message. We don't believe that you can invest this cash in any way that's going to grow your business. Well, then he's like, well, screw that. Why don't I just do something else with it?

31:55If I can't grow micro strategy with it, maybe I can grow it through investment. And he went and he looked at real estate. He looked at gold. He looked at all the different ways that he could do it. And he basically, at that point, deduced that Bitcoin was his best bet to invest the money to actually grow the stock. And was he like a crypto guy? So 2020, for a lot of the hardcores, was late in the game for crypto. Was he like... He was skeptical. He did not believe in Bitcoin. Somebody had told him about it. He didn't believe it. So he wasn't one of these early hackers? Then he went back and looked.

32:22He went and watched a bunch of POMPs interviews and he started reading about it. He started learning about it. The other thing that was true was that he looked at the amount of inflation And he realized that the kind of stated goal of 2 % or 3 % inflation was misleading, that it didn't count a bunch of other things. It also didn't take into account the fact that if you were an investor, you just put the money in the S &P 500, it was growing at 10%, 15 % a year. And he was like, look, if I can't beat that, there's really no reason to invest in my company if I don't have the ability to beat that rate.

32:52And so what he wanted to do was, like most Bitcoin maximalists, at the end of the day, they look at fiat currency. and they believe that here you have a weak currency. And if you could borrow a weak currency at 0 % interest rate and use it to buy a hard currency like Bitcoin, that's a good trade. So that's the two things that he wanted to do was he wanted to get out of fiat because he didn't like the direction that fiat was going with inflation. And secondly, he knew his stock was stuck. Okay, so that was that part back then. But at that time, he wasn't doing this thing where he's borrowing billions of dollars to buy Bitcoin.

33:28And so let me just kind of walk you through the model of what he's doing now. Okay, so basically, MicroStrategy issues debt. They use that convertible bond, corporate bond. And so today, they just did a$5 billion, whatever, corporate bond offer. Who did they raise it from? Bond buyers, the bond market. So there's trillions of dollars that get invested in bonds. And one of the things, you might say, why are people buying a MicroStrategy bond? because of the underlying business. Versus just buying Bitcoin themselves. Or just buy Bitcoin themselves. The arbitrage is that he realized there's a trillion-dollar-plus market of people who buy bonds that because of their structure, they're not allowed to buy security.

34:13So they can't buy stocks. They can't buy real estate. They can't buy Bitcoin directly. They can't buy the Bitcoin ETF. So the bond market cannot access Bitcoin unless they access it through a bond. Got it. The mandate of those funds is that they can only buy bonds. That's why people gave them the money was you're going to buy bonds. It's a 0 % interest rate, but you can convert the bond into MicroStrategy stock at a certain price at$300,$400,$500,$600 a share. Higher than the current price of the thing. So it's like a long-term call option on MicroStrategy. So if you were in the bond market and you wanted access to Bitcoin, but your bylaws and your mandate does not allow you to buy Bitcoin directly, then in an inadvertent way...

34:56That's a crazy loophole. Supply demand. So he's the only supply on the market to absorb this demand that's there to get access to Bitcoin type of yield by issuing these things. Okay, so that's the first part. So then he buys Bitcoin and he goes and he tells the whole market, I'm a forever buyer of Bitcoin. I will increasingly be buying billions and billions of dollars of Bitcoin. I'm doing it at the market price and I will continue doing that. That instills a bunch of confidence in the Bitcoin market because Bitcoin says, wow, there's this whale who says, I don't give a damn. I'm doing this. I'm deep pocketed and I'm going to keep doing this.

35:29And so he takes supply off the market. He signals to the market that I'm a forever holder. And he says, I'm going to keep buying bigger and bigger amounts as we go. So the Bitcoin price goes up. So now Bitcoin price goes up, which then causes his stock to go up because his stock is based on the fact that they have$30 billion of Bitcoin sitting there. And the stock goes up and then he sells more equity at a premium and he buys even more Bitcoin. Now he's selling equity shares to buy Bitcoin. Rinse and repeat. Is he selling any of his equity in the company? I don't know. I'm not sure. And is he liable for any of these convertible bonds?

36:09Or these bonds? No, it's not like a personal guarantee. No, it's a corporate bond. If this goes south and this collapses, then his net worth, which is highly based on his holdings of MicroStrategy, are going to go down, right? And his reputation and everything else. And what's his net worth now? How much of MicroStrategy does he own? He owns 9.9 % of MicroStrategy. So as of today, just off MicroStrategy, he's worth$8 billion. Okay. In 2020, the company was worth$1.4 billion. So he was worth a measly$140 million. So he's grown from$140 million net worth, assuming that is his only money, which it probably isn't, all the way up to close to$10 billion.

36:47It definitely had asymmetric upside versus downside for him, right? Like hitching his wagon to the Bitcoin rocket ship represented a way for him to go explode up in a good way, in a way that he was never going to be able to do with just MicroStrategy, the declining software business. At the same time, there obviously is reputational risk and there's capital risk. How is it going? They've basically acquired almost 400 ,000 Bitcoin. They've outperformed every company in the SP500. Last week alone, it saw $136 billion of trading volume. To put that in perspective, even GameStop during the GameStop.

37:24GameStop never saw this. So he's basically created, he's intentionally turned MicroStrategy into a meme stock, meaning he's detached it from the underlying business in the way that GameStop did and created a product that the option traders want, that the bond traders want, that the Bitcoin maximalists want, that the Bitcoin skeptics hate and want to go short. Now, what could go wrong? Let's go to there. And by the way, let's also say the craziness of not only doing this, but then spending the last four years just on tour being a Bitcoin evangelist is also like a really extreme step to take, right?

38:01Like there were no half measures in what he did. This is a sort of Elon Musk style, all in, reputationally all in, financially all in. And he has that personality. He's got the types of, I don't know him other than the 60 minutes we spent virtually with him, but he seemed like he had the personality where he's super high IQ. super low, like emotional, normal human emotions where he's like, right. But it makes sense. The math says this. Therefore, I do that, even if that is a ridiculous thing to most people's standards. High IQ, high T count. Yeah, like, yeah, like he ponies up.

38:46All right, let's take a quick break because I got to tell you a story. Let me tell you the first time I tried to run payroll for my team. I was using a traditional bank and you know, the type. It's got a janky interface. It's built like a 2002 tax form, and it was open only during business hours. And I hit send, and it froze. They flagged the transaction. They locked my account. They put me on hold for 45 minutes, and then they told me I got to visit my local branch. And that was the day I started looking for a new banking solution. After asking a few founders what they were using, I found out about Mercury.

39:12And so now my payroll is two clicks. I can wire money. I can pay invoices. I can reimburse the team, all from one clean dashboard. That's why it for all of my companies and so do 200 000 other startup founders and so if you're looking to level up your banking head to mercury.com and apply in minutes mercury is a financial technology company not a bank banking services are provided through choice financial group column n a and evolve bank and trust members fdic

39:38okay so now what's the you know at the same time maybe i'm just uh like a pts deed from past crypto cycles. But like I mentioned, every crypto cycle, this happens. Somebody gets uber aggressive, they're seen as a genius, they overextend, or they commit malpractice, and they come crashing down when the cycle... Inevitably, these things are all cyclical when it goes down. Last cycle, it was FTX, it was Doquan, it was Three Errors Capital. These were multi-billion dollar vehicles that were created very quickly. They burned bright, and then they fizzled out. due to one of those two reasons. So I'm on the lookout right now.

40:19Bitcoin's at an all-time high. Instead of just jubilation, I'm just keeping an eye out. You know, fool me once, shame on you. Fool me twice, shame on me type of thing. So I'm just keeping an eye out what might it be this cycle. On the other side, he's made a couple of genius calls. So back in, I want to say, when was it? 2007-ish timeframe. There's a bunch of interviews of Michael Saylor talking about Apple. Maybe 2012. and he basically is talking about, he's on a thing and he's like, Apple's going to go to$2 ,000 a share. And he's like, you don't understand what's happening. Apple is inventing the same way that he's talking about Bitcoin, how Bitcoin is this, you know, the greatest invention ever, how it's going to be millions of dollars a coin.

40:58He was talking about Apple the same way. He's like, you have a supercomputer in your pocket. Do you understand what this means? You know that 4 billion people are going to be carrying this thing around and that Apple's going to be making X, all the numbers just sounded insane to people at the time. and when he was talking about it and it's all come true. His entire bet on Apple, he's like, I don't know why you would own any stock besides Apple. And if you had listened to Michael Siller at that time... He's always had this like, you all are stupid, this is obvious, and he's right sometimes. Yeah, I mean, I don't know.

41:30These are oversimplifications. But yeah, I guess the guy's fascinating. He is a fascinating guy. I think you described him well. He's extremely high IQ. He's extremely high cojones. and when he gets conviction on something, he sounds insane. And so, okay, you know, I think the main thing is, where does this go wrong? So I think the main place it goes wrong, obviously, if Bitcoin's price starts to crash, the problem will be if, for whatever reason, MicroStrategy stock, which today trades at like a two and a half times multiple of NAV. You know, NAV is the net asset values, like the underlying asset that it holds, right?

42:04It owns$33 billion of Bitcoin. So the question is, why is it an$83 billion company? Which is what you think it should be? It should be like a$35 billion company. Yeah, it should be whatever the asset is, plus the multiple of profit for software. It's a Bitcoin holding and acquisition company. And so maybe you say, okay, here's its holdings. Great. And then on top of that, maybe there's some premium for the fact that it's able to acquire them on leverage. It could do things that a Bitcoin ETF can't, right? So a Bitcoin ETF can issue a bond. It is different. But the question is, is 2.5x the right multiple?

42:36Yeah, that's crazy. The question is, the down spiral looks like this. The unwinding looks like this, which is micro strategy for whatever reason, either because Bitcoin price goes down or the stock market just changes its tune on it, starts to not trade at such a premium to the nav. And now all this money that it's borrowed, these bonds expire 2027, 2028, 2029. If those were to convert, he would be forced into selling Bitcoin. And once he becomes a forced seller, now the whole market, the whole Bitcoin market will start to crash because it'll say, oh my God, MicroStrategy is going to have to unwind its entire Bitcoin position.

43:12That's going to be$35 billion or more of Bitcoin hitting the market. How much is Bitcoin worth? What percentage of a player is he? He owns about 1 % of the Bitcoin float today and he's trying to get 2 % basically. Dude, this guy's intense. Yeah. I guess my short story is I don't know what's going to happen. I guess my disclaimer is this I do not know what's going to happen more than that I'm a novice when it comes to this however I've been in a few crypto cycles before and I've seen in every single crypto cycle when crypto goes up somebody starts being very aggressive acquiring buying crypto using leverage like he's doing right now it hasn't ended well in previous cycles and right now everybody is calling this the infinite money glitch You go on YouTube, you search micro strategy, infinite money glitch.

44:05He's a god. He's the best. And it always makes you wonder, what is the scenario where this unravels? And do I believe that that could come true here? There is no strategy that is risk-free. There is no free lunch. And I think that right now, the entire narrative is about how this is a free lunch, how this is a free money glitch. And I don't believe that. I don't know enough to know the specifics about this, but my spidey sense is tingling. Who's the most conservative Bitcoin so conservative being like they're rational and they can explain the pros and the cons without being overly emotional. Who's that in the Bitcoin world?

44:40So that's a good question. Who do I trust the most to have a rational opinion about Bitcoin? That's a great question. Yeah. There's this guy like Andreas Antonopoulos who I believe is that but he's a technologist. So you don't You listen to him about how Bitcoin as a technology has great potential. So you read his book, which is called The Internet of Money. And he's extremely rational, and he's a good faith actor. Who's the person that's like, if we all buy into this, and if it works, the upside is this. But if we don't, the downside is this. Who just says, here's all the potential. I think a lot of people say that.

45:25I think a lot of people understand this. A lot of people say like, look, Bitcoin has these properties. It could become X. It could become the next gold. Actually, most people fall into the bucket of they don't price that as 100 % certainty, right? They say it's possible and there's a potential for that. That's why I own some of it, but I don't put my entire net worth in it. And it is also possible that it doesn't get adopted or that there's a technical flaw or that governments beat it down in these ways or that it becomes unpopular for these reasons. And that's the risk in this, right? There's a bunch of people that feel that.

45:56Those vocal thought leader rationalists, what do they say about Michael Saylor? They don't take a position. Right now, even as I'm saying this, I'm thinking to myself, I'm going to go cut this in post. Because why take a position? What's the upside? The upside is what? Well, there is some upside. I might be right a few years from now. You're going to look good by predicting things. And there's also the upside of just doing what's right and telling everyone, don't waste your fucking money on this thing. Yeah, but I guess it's, you have to be A, smart enough to understand it. B, you have to have the desire to look right by putting your neck on the line with a prediction.

46:37Yeah, the Bitcoin community doesn't seem like it typically has the... The moral fiber. No, no, I wasn't going to say that. I was going to say they don't mind expressing. They're very vocal. If someone thinks you're full of it, they'll say it. They're also very wishful about their bags, right? I think that goes back to your question of who could you trust to not speak just hopefully about their bag, right? They just – they want it to be true so much that they convince themselves it's true and risk-free. What I'm trying to get at is who's the person who I can trust to find out what the opinion of Michael Saylor is?

47:12I have searched long and hard because before this podcast, I did research to say – and I literally tweeted this out. So if you think I'm an idiot, I also think I'm an idiot. My tweet today was, can someone with a better brain than me explain what Saylor is doing? A, no strategies without risk. What are the risks? What is the math? If Bitcoin drops to X dollars, it becomes a problem. And B, why is the stock trading at such a premium to now? That post has maybe 100 plus replies. I read every single one of them. I read other threads that people have put out about this. If there was one great explanation, I would have just pointed you to it and I would have read it out loud.

47:47I have not found one myself. That doesn't mean it doesn't exist. I have not found one myself that I can read and I can say, oh, in simple terms, I understand why he's doing this, why it's working today, what the risks are, how it would unravel if it unraveled. I'm only recently at the age where I don't trust everyone. Like up until recently, my logic was constantly like, well, the institutions are buying into this, therefore it must be safe. Or whoever's raising the money for this guy, surely they know what they're talking about. So now I've just two years ago got to the age where it's like, they're flawed humans just like me.

48:27And so I don't know who to trust, with these types of situations because I'm so uneducated on the topic. But I have... My spidey sense is tingling. With my own money, I wouldn't touch any of this. Yeah. That's what I would say. I have no proof other than it just doesn't feel good. Do you know what the... I think the Supreme Court or someone like that defined pornography. Like they said, it's hard to... They're like, it's hard to define, but you know it when you see it. What's the difference between pornography and nudity in a National Geographic TV show? You know it when you see it. I don't exactly know it when I see it, this situation with him, but I know that something doesn't feel right, and I can't explain why.

49:18Okay, so here's my commitment. I brought this up today, half-baked, and I admit that. I'm going to go and try to find the smartest people I can to explain this to me until I'm satisfied with the simple explanation of what's going on. And then I'll share that. If I leave this in, I'm saying that as a bookmark to say, let's hold opinions till part two. I might just take this whole part out because I'm uncomfortable with the level of half-informed speculation that was in this section. I think it's interesting. I think it's interesting. But you know that like shockingly people look to you for like this like you are like i asked you that question uh of like who's rational that people look to there are many people who would say sean i am rational but you had two criteria who's rational and intelligent but a lot of people that i fall a little short on in terms of these things right and i think i think that you vote like vocal like you're like i'm still working through this problem I think that's actually quite valuable.

50:24Yeah, I guess I'm just like only 10 % of the way working through it. And I'm just thinking maybe I should have gone to 50 % before coming on the pod and talking about it. But I will say this. A lot of the people who have done well with Bitcoin and the people who understand Bitcoin, it is the midwit meme. They look at Bitcoin and they look at all the information and then they reduce it down into a very simple way of looking at things. and the simple way of looking at things, which is either it's a better version of gold and so it's a tech improvement on gold. There's people who reduce it down and basically just say, would I rather have hard money or soft money?

51:06Meaning, would I rather save wealth, would I rather store wealth in a currency that can't inflate mathematically or a currency that will inflate? And if you just whittle things down like that to a level of simplicity, you can be right without even knowing all the details. And so I think one of the challenges with your question of who are the smart, intelligent people is that the smartest, most rational people I know about Bitcoin a long time ago, eight years ago, told me a very simple thing, bought it, put it in cold storage and moved on with their life. And they don't follow all the twists and turns and they don't try to hop on the next wave and the next trend.

51:39They don't do crazy options trading or 100x leverage. They don't do any of those things. And they made a simple opinion based on a very simple assessment. and they've proven to be right and not over-complicating it, this has been the signal of who's actually intelligent about this versus somebody who's every day on the news, has an opinion on every single thing, is trying to outsmart everybody. Those tend to not be the people that I actually trust their opinion on this stuff. Have you seen that show, Love on the Spectrum? Yeah, I have actually. It's a show about autistic people dating, right? Yeah.

52:13And there's this one episode where these two guys dating this girl and he was like, do you like tacos? And she goes, yeah, I like chicken and cheese. And he was like, I don't have anything else to say, but I want to let you know I'm having a good time. And I want to normalize that in both dating and on this podcast, which is...

52:41And that's sort of how I feel right now, which is, I don't have anything else to say, but I want to let you know I really enjoy this topic. That's it. That's the vibe. That's the vibe. I feel like I can rule the world. I know I could be what I want to. I put my all in it like my days off. On the road, less travel, never looking back.

53:08All right. This episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of. And then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder.

53:36It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past. and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

54:01For more information, check out mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.

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Episode 656: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) tell 3 stories of people who took insane risks that paid off. 
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Show Notes: 
(0:00) Bitcoin millionaire hides $2M in treasures across US
(11:27) Building the Ralph Lauren fantasy
(23:58) Michael Saylor's infinite money glitch

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Check Out Shaan's Stuff:
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• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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