Rob Dyrdek Tells All: Net Worth, Houses, His Investment Portfolio & Health

29:15They do that for their home. They do these really$10 ,000 projects for their home. And what this product is, is that for a showerhead. Did I summarize that? And think of that's correct. And it's the efficacy of it, right? And then how did they launch the company? How were they able to go to 4 million? And now this year, you know, they'll do close to 40 million is that they opened it up by putting in your zip code so you could see all the contaminants in your water. Nice. So how they did all their initial customer acquisition is they got all the data of what it because the water departments have to report all the contaminants in the water.

29:53And so they scraped all that data. You put in your zip code and then you got a complete report of all the stuff in your water. That's how they did customer acquisition for months before they even had the product out. You know what I mean? Then they did pre-orders before it launched, right? Then what were we all hanging on for? What's that first quarter of churn? The churn was at like, 1.2 % of the subscription. It's like everything about it. And then it was just growth month over month over month. Then they just keep evolving. They launched an Air One in the grocery store. They have a giant display and you can buy them an Air One.

30:34It's like the entire process of how they did it overnight. Because you got to think, how do you value a business like that? That business is valued at 200 million plus in a year and a half. Because how do you really look at that where it's like, yes, it's selling hardware month over month, but then it is stacking subscription dollars. So it is this extraordinary hardware subscription service that is incredibly rare that has made it so valuable overnight. He built the company with three people. we're the primary investor it's profitable and never raised another dime ever again chef's kiss what size check you do on that one yeah i did 800 in that one so that's i mean that's that's that's substantial right for an early stage startup i mean you know i go i'm all over the place but i'll go up to 10 million you know what i mean so when i think 800 i think it's like kind of small.

31:36What's been the biggest bet? Where have you plowed in something like 10 million into? What type of bet was that? When I, my professional skateboarding league, my production company merged with Nitro Circus and created Thrill One Media. And then we sold Thrill One Media for 300 million, right? Of which we got 200 million, right? And this was sort of the layering in of my production deal. And then the group that bought Thrill One, I invested 10 million with them to buy me and then did a separate deal as it relates to having a bigger stake in the production company that I sold and my league and the overall sports property.

32:27because I knew during that transaction, I knew I was going to negotiate for a bigger television deal. So I basically leveraged my ability to go and get a lot of value for the company. So I got all this equity back. They just paid me close to 200 million. So I used 10 of it to invest in buying me so that I could turn around and hopefully make another, not nearly as much, but hopefully like another like 100 to 150 off of it a couple of years down the line. And when you say we, is that like Deerdeck family office or is that you don't have a fund, right? Yeah. It's just your family office. Just my money.

33:09Yeah. Like, no, this is all my money. So I, and I just run it like a family office and I just look at that as where I would deploy venture capital, right? So if I just deploy capital into real estate and ventures that I have much more control over and or I have a higher leverage or position. But it was amazing. Think about this. In the closing of the deal, it was the most money I made in one shot, right? And the most like I had invested at one shot in a venture. So with the like here on my, you know, closing that deal and the Zoom call, it was the most I made and the most I invested in one here, here, whatever my final check off on was it.

33:56But again, what are the stakes of it? It's whatever. You know what I mean? I look at it as it's fun and I'm underwriting the business because I went and signed a massive television deal. So I'm underwriting that entire roll up and it's amazing partners. It's Dana White and the Fertitta family who own the UFC. So it's like even being close to them and knowing them for so long just makes the joy of, of even partnering with them fun and exciting. And I dedicate very little time to it, right? Like I still help sort of adding the vision and how to continue to evolve it and grow it. But I, you know, continue to shoot television at an even much higher scale.

34:42Like now I'm shooting 336 episodes a year up from 252 that's still at 4 % of my time. That's, you know, essentially five hours a day, four times a month for 10 months, right? Like is essentially what it is, but it's underwritten the entire roll up. It is, you know, a billion dollar television deal over a seven year period with the production and everything involved. I get all my talent money, but then I'm also leveraged into the roll-up and the production company again to sell it again. And it's just squeezing water out of a rock. You know what I'm saying? It's like you're looking at opportunities inside every deal.

35:26There just isn't a world where I'm just looking at where are the ways for me to add leverage, create opportunity in each one of the ways that I look at every one of these deals each and every time. Who are some of your business advisors, mentors, friends that are helping you develop this muscle? Because, you know, you go from, and anything you want to do, you go from a white belt to blue belt. Eventually you can become a black belt. And it sounds like, you know, when you started, you were more of a white belt like everybody. And now, you know, looking at structures, looking at ways to double dip, looking at ways to, you know, measure, okay, I want IRR, but also I should be thinking about the gross dollar amounts and maybe fewer deals, but bigger deals.

36:09Who have you learned a ton from that you respect either as a friend or mentor on the business side? Man, I don't think anybody plays the game like this that I know that's in my circle. I think it's that experience and it's that continually looking at every deal multi-dimensional. And I think the gift that I actually had early on is I used to look at media and marketing multidimensional, right? So like in the early days, I would, you know, be able to look at like a television show and how are all these ways that I can monetize it, right? Like how do I own the rights of media? And then I could sell that to different people.

36:48Like I always looked at opportunity multidimensionally, but I didn't understand how to build and create value in business. So I never looked at business multidimensional. And I just think I'm at once I taught myself really how to look at business holistically and how to create and build businesses to sell, creating value that then I began to look at, you know, how can I see all of the opportunity in these different angles in order to create the most value for myself? And a lot of times underwrite risk. You know what I mean? Like if I didn't know I was going to go and sign that mega television deal, I wouldn't have put into 10 million.

37:27But then I said, well, what if I go and sign this deal? How much additional equity will you give me for my 10 million? Then they're like, oh, if you go and get that deal, then we'll give you 12 extra percent. You know what I mean? Then it's like, I just literally overnight made my 10 million worth like 60 million and underwritten it off of a deal that I'm going and making hundreds of millions of dollars to just do. You know, so it's like you're, and at the end of it, and keep in mind through all of this, I work less now than I've ever worked. You know what I mean? Through optimizing my time and getting more and more efficient of how I use it.

38:05I work at about a 40 hour week to manage my family office, all of my venture portfolios and shoot television and a podcast. What do you think you're worth at this point? So you have, you have liquid and you have obviously illiquid. what do you think the kind of the old, the N word, the net worth is at? And do you have a goal with that? And last podcast, you go, I need to be a billionaire. Like I deserve. So like, yeah, where are we at? Remember that line? It was a beautiful line. No, no, I don't. But that's really funny. It's like, I'm, you know, I was doing, cause you got to think like, you know, I have this, I, in between our last call, I, I had this, I hired an amazing CEO that came from a family office structure.

38:46I needed somebody that understood business, understood sort of the dynamics of a family office, but was also young and excited to go on a journey to a billion dollars. And so I have modeling for just my cash flowing assets that take me to a billion. Forget about any of your venture stuff and building out your pathway through the business side. I have modeling out to the year 2050 that I have fully integrated on all asset classes that I'm even investing in. Now, where do you make the billion dollars? You make it either slowly over time at compounding or in big chunks, right? So if today my net worth of all of my assets is a little just under 350 million, right?

39:34That the pathway, there's the slow long pathway to a billion that's easy through compounding, right? Because the majority - What do you assume, just like seven or 8 %? Correct. Right. And with the buildings now, you got to think about the way the buildings work and the real estate work is I'm getting five to 6 % cash, like tax-free cash, but I'm still getting seven to 10 % equity growth over the longterm. And, and some of those are, you know, so, you know, call it with the cash, 15, 16 % IRRs. But a lot of the buildings that I've sold, I ended up with like 35 and 42 % IRRs. And what do you do with that?

40:16You 1031 exchange it and you get new buildings on an ongoing basis. So like that real estate even side of it is compounding in a unique way. And then with my cash, money markets are giving you 5 % right now, close to 5%. And then I keep a significant amount of liquid dollars in sort of new vein high yield funds that kick off around a blended 10 % that aren't going to grow, but you get cash for your cash. You're making so much cash off of your cash. Then you're making so much cash, tax depreciated cash off of your real estate portfolio. I look at that, I call it the modern cashflow portfolio where it's just that cash is underwriting the expense of my life in the family office.

41:07And so I don't even like when I have these big exits and when all the money I get made from TV, I look at all of it through the lens of how much am I actually making post-tax per hour. So, okay, it seems like I'm making a lot shooting television so efficiently, but and how much time I actually work on the Dyrdek machine and the actual venture side of the business, when you look at long-term capital gains versus ordinary income, but boy, when you look at the amount of time I spend on that cash flowing portfolio and real estate, it's a couple hours a year. And so what do you have as a dollar per hour goal?

41:48Like what is good for you? What is bad for you? Right? So like everybody has like, you know, if I do something that saves me a hundred dollars, I go return a blender to the store. That wasn't a saving of a hundred dollars. It was a loss. I'm looking at a million an hour is the goal you know that's your goal like as it relates to energy and effort that's put into it right and and you know because I I it's fascinating when you look at how much money I make from television and then what that ends up being post tax and fees even though it seems like a limited amount of time because I and it's only four percent of my time but seeing all of them through that lens, it's a way more interesting way to view it all.

42:30You know what I mean? And again, it goes back to time because what life do you want to live, right? And where do you get time? Where can you buy time back? But ultimately, where are the places where you make the most money? And people don't believe in them. Like this idea of passive income, passive income is not buying a building that you've got to operate and you're constantly dealing with trying to keep it rented and things breaking and trying to make decisions, that's not passive income in real estate. Passive income is when you give money to an operator and they give you cash back for your money.

43:07That's when you're doing nothing. Now, what you have to get good at is evaluating rules and creating principles for the type of operators you'd be willing to deploy capital with so that you know that they're world class and that you, what they say they're going to do that they do, which in turn, all you're doing is reading statements and putting a little bit of time to think through strategy, future strategy, a few times a year. That's the difference on the way you choose to get into an asset class. And based off of the last pod, you were saying how like, I think you said, I think you're 47 now, right?

43:46I think you said into your late 30s, you'd screwed a whole bunch of shit up. I think when you were trying to raise money from, I forget the VC or PE company, but you were raising money for something and you're like, dude, my business sucks. I'm losing money. It turns out I was wrong. So does that mean that the vast majority of your real wealth creation has been in the last 10 years? No, in the last few years. But you were broke. I would consider myself broke. I would say I started from zero almost in 2016 when I launched the machine. I wouldn't say dead broke. I mean, you're a millionaire. Were you worth at least 10?

44:23I would say I was probably worth like 15 or 20 in that zone. So not broke. But to me, I was like broke. To a future billionaire, a millionaire is broke. Well, yeah, but he described it. He was like in my 30s. He's like, I spent this and this. You said phrases like I had nothing. But I would tell you that the majority of this wealth was all created between 2018 and 2022 over that four year period. Right. And now it's exponentially scaled. Right. I don't even know, when I think about sort of how I very conservatively value the ventures that get me up to the 325 zone, I could easily push those to, I could easily say those are, push me closer to four.

45:15right and but it's also like then okay what is how do i want to continue to create like bigger opportunities in the future because i'm always like five years into the future the same way i understood in 2016 here's the strategy the strategy worked only it was bigger than i had anticipated then all these other additional things that happened i had the clarity of like this is what i was going to do but then that clarity the universe conspired to create more opportunity that I capitalized off of and got to this scale that I could have never imagined in such a shorter amount of time. And all it does is make me see further and clearer on how I can get the scale even bigger, which leads me to believe, compounding, I become a billionaire over time, but I believe I can create some ventures, including the software that I create and the platform that I want to build to speak to that core audience that I believe I will be able to monetize it at a much higher scale in a shorter amount of time with my existing portfolio of assets.

46:22And if you Google your name, you'll see you went on a little bit of a buying spree where you're buying, I think, four really, really nice homes in LA. But I thought there was a quote saying, you're not going to live there. That's rentals. A, is that true? And B, what type of real estate are you actually buying that you consider cash flowing real estate versus just personal? Yeah. So I would never buy a house of rent. That's like, I didn't think so. I thought it said, I thought it said that maybe it was like on the, what's it called? Like the dirt or like the real something like that. Yeah. Really what I did in this, this will give you an ex like clarity on how much money I had and how dumb I was in 2015.

47:06I had met my wife. All I wanted to find was a forever home. I had realized in 14, I had began to develop learning everything about business and everything. You got to think, in 2013, I was dumb as dirt. I was at the bottom. I didn't understand business. I didn't understand anything. I hired all the consultants and all the groups and began to formulate everything I needed to learn to speak the way I'm speaking today and the strategies of what money is, where do I want to invest it? Never even heard of multifamily units in 2014. I then took all of my money at the time. All the money I had to my name in 2015, it was$12 million in cash.

47:56Moved it all to cash because I had money in all these different brokers and didn't know what it was. Here I am in 2015 with a vision for how I'm going to create a venture studio, the DeerDeck machine and the whole thing. And I'm looking for a forever home or a place to buy. And I find the most heaven sent piece of land that God has ever created in a gated community in Beverly Hills. That is a, like this gated community to a private road to a four acre promontory with unobstructed views of the entire LA basin, Hollywood sign of the most extraordinary property I have ever stepped on in my life and paid 10 million cash for it.

48:53And then took launch this dream with 2 million, you know, because I was like, oh man, this is my destiny to build a house and live on this land forever. So it was just land. It was just land, Just land, call it Forever Estates. And I have since. And so in that neighborhood, like where it is, I have bought multiple houses and remodeled them in the neighborhood while I continue to design Forever Estates, as it's called, and kept it all these years, carried the cost, 200 grand a year just to carry it, built a whole, designed a whole house with The architecture team fired him, hired Sayota, the best architects in the world out of South Africa.

49:38And we have just been designing and designing and designing. It was part of the vision of like, I'm going to spend the rest of my life in forever estates. Like that's where I'm going to live. There is no better piece of land in the city of Los Angeles. It's the most extraordinary home. I rented a house for three and a half years, bought a house for 6.5, sold it for like nine, five, two years later. remodeling it, bought another house for eight, put two million into it. This house that I'm in now is two doors down from the entrance to Forever's Estates so when I begin to build it in the fall that I can be there every step of the way but what happened...

50:20Wait, hold on. Begin to build it in the fall? How long are we of time? This has been eight years and we're on Begin to Build It? This is the Take Forever Estates. Hey, and what What can the world say to me? They're like, this is crazy. And I'm like, man, I'm going to live there forever. And when I build it, I don't even want to think about the cost. It's going to cost me 20 million to build. I don't even want to think about it. I needed to get to generational level wealth to even like, I didn't want it to be a burden. That's why I kept buying houses and kept working on the design. And then now you've gotten to such a scale.

50:54What's the strategy now? Well, I'm putting it into a trust. I'm paying cash for the house to build it. And then I'm going to pay rent to the trust. And then it's going to build an endowment so that this home can be in my family forever, but run it, be self-operational. That is so it doesn't have to be tied to the estate, that it will be ran. And then there can be family meetings and forever estates for hundreds and hundreds of years into the future. right and you can't even get to that way of thinking unless you have kids unless you create generational wealth and unless you get to that time but that all happened over five year period you know i mean that is an extraordinary transition to go and it started it started with a horrible decision i mean 10 10 terrible terrible you took look i put i could have put I'm going to say, you know how much money I had invested in buildings in 2015?

51:58100 ,000. 100 ,000. I had invested 100 ,000 and was making seven Gs from that one. And instead of putting 10 million into a cash flow, which I would have been set for life, if I were to put that 10 million into the buildings that I put back in 2015 that got like 40 % IRRs and we're kicking off like 9 % cash, I would have been like set for life from the compounding and the cash flow of that one thing. Oh no. Oh no. I took 10, put it straight into a liability. You know what I'm saying? That now I'm carrying the cost of paying the taxes and double homeowner's fee because it's a double lot. So I'm just carrying 200 grand a year.

52:44and then I'm paying all these architects on an ongoing basis to continue to design and develop it. Absolutely ludicrous. You're amazing. Are you taking adoption? I think you're 15 years older than me. You know, I could be your teenage. You're taking applications. Yeah, I want to go to Forever Estates, man. Forever Estates for you is going to be more like a decade estate, it sounds like, the way it's taken. But that is like... Hey, and look, even... Hey, if it lasts forever, what's a decade, man? That's a drop in the bucket. But think about it. It seems to me, I don't even, it's just another part of seeing my life completely in multi-dimensional because it's like, it's my relationship with my wife and kids in time.

53:30It's the health that I have. It's how every part of my existence has continued to expand and get better. I didn't get better in just business. I didn't get better in just, I got better in like all aspects of my existence on an ongoing basis. So that house, if I would have built the house I designed five years ago, I would have been so bummed because I got every six months, I would get a completely new design, get it in VR. And as I changed and thought about and got clear on what I wanted the future to look like and how I would want family meetings here in 200 years, it allowed me to keep evolving and keep evolving to where when I finally got to this point where I'm just about to get the final permits, it feels right on time to me.

54:18I love that. It's like I'm healthier, happier, wealthier, wiser, and I know that I'm just going to get healthier, happier, wealthier, and wiser till the day that I die. Right now, what's my goal? 1 million hours of life, 114 years and 54 days. So where am I spending a significant amount of my wealth? Understanding every single aspect of my body and having a very deep longevity plan that allows me to enjoy life and live it at a high level at the ripe old age of 112. Someone get to 114, just fall off a cliff. But I... Oh my God, Rob, you're amazing. So I was going to ask you about longevity. Perfect segue, right?

55:05Yeah, I want to ask about that too. And what I was going to say is very similar to that, which is when I sold my first business and had my first bite of financial success, I was able to get physically fit. It was definitely a little bit easier. I could hire some people, but also I felt a little bit more calm and I had more time. Is this new focus on longevity and focus on all this stuff, is that because you now are financially successful and have more time? Or do you think that you always had this bug? And what are you doing now health-wise? I have been doing it nonstop for as long, for 20 years.

55:40I got my first blood panel and started optimizing into my blood work in 2012. So for me, where a big transition was in 2015, around the same time, I had made the decision that like I was in the best shape of my life, but my body was always achy. And I had made this decision that I started having a doctor come to my house five days a week. And all I wanted to do was build a perfectly structured physical system. And there was no timeline to it. And really what it led to is triangulating a ton of different therapies, which in the process allowed me to learn every muscle in my body, how the fascia system works, what are my neurological deficiencies, what are all of the things that I need to retrain in my overall system internally as it relates to leaky gut and blood-brain barrier, all of these sort of things that lead to inflammation, that lead to heart disease, and all these different things that reduce your quality and length of life, I had been doing over a decade.

56:49So now the way I approach it is so sophisticated because I know every single aspect of my entire function holistically of my body, my mind, my time, my energy. So it's a different level. So what happened when I got to this scale of success, I refer to it as peak top. It's the same psychological chaos that happens to a drug addict at rock bottom where like you finally make a shift in you where like you don't you can't be a drug addict anymore and something shifts in you mentally i finally got to um i it happened to me on the other side where like you started getting more and more disciplined and healthy that you all of a sudden were like why would i ever not just be extraordinarily healthy for the rest of my life.

57:40And what happened from that point? I have not missed the day of getting up at 5 a.m. I have not missed a day in the gym. I have not missed one day meditating. I have not missed one day eating supplements, eating clean. I have not had a drink. I haven't had any sugar. I haven't had a snack. Any of that since I hit that like nine months ago. The data that I shared with you guys as it relates to the quality of my life numbers, how I feel about my life, work and health, zero to 10. And then my discipline numbers, what percentage did I get up at five, brain train, meditate, get in the gym, eat clean and not drink and take my supplements?

58:19It is 100 % across this entire year. And then my qualitative numbers are at the highest they've ever been. So every single day, I wake up feeling extraordinary, right? And I grew into that. And then the more success I had, I didn't have to then decide I want to be healthy. I had been working in 2016 when I designed my vision for my business and my financial success. I designed a vision for my life success and my health success. So what happened over the last seven years is I got better and better and better at all of it, which led to this euphoric state of where you have an incredible depth of knowledge of your entire reality and your current state and your future state.

59:16So you're just continuously predicting the future and creating higher probabilities of being healthier, happier, and wealthier in the future while living extraordinary in the present. What's been like the 80-20 of that, like the things that have made the biggest change on your health? I mean, look, not drinking, not eating sugar and intermittent fasting and eating a lean protein and vegetable meal to me is everything, is everything because you're just, your body begins to clean itself. You feel better about yourself. You make sharper decisions. You go two layers deeper, your emotions are more in check, like things happen inside the family, different things that are uncontrollable.

59:59You're able to like like control all of those better. that just pure diet alone in avoiding all of these processed foods and alcohol, like in being committed to that will absolutely change your life because it gives your mind more depth to be able to execute at a higher amount, at a higher level in the limited amount of time that you have to execute. So have you seen this guy, Brian Johnson, what he's doing? Look, I look at Brian Johnson as this guy's outrageous. it's too much but I withhold my judgment because I'm like if I would have told myself five years ago hey this is what you're gonna be doing I'd be like that guy's crazy so I look at like man I I feel like Brian Johnson's crazy but I'll probably turn into Brian Johnson in like seven or eight years he's wild man he's wild yeah Brian Johnson just has that look you know what I mean he looks like a futuristic like omiba you know what I mean that's what I was thinking I looked up the other day, I'll go, all he needed, all he needs to do is tan.

1:01:02If he tans, everybody would be like, this guy is amazing. He does a tan and they're like, you're, you're a vampire, bro. Just, he looks like AI, all like the new AI versions of people like coming out. He looks like an AI person. He might not even be real. He might not even be real. He's a, he's a mid journey. But I do look at like that aspect because you've got to think about anything. Think about the way that I talk about business. It's knowledge and experience and an understanding and then a continual evolution and growth of understanding the whole, like applying that to my relationship with my wife and family, applying that to my health, applying that to business, applying that to investment, implying that to building my family office.

1:01:43Like all of that way of thinking is based off of gaining knowledge to take something from not understanding it, feeling difficult to then making it easier, then continually optimizing, right? You're just incrementally making it all better. I love the way you think, and I love the kind of pursuit of greatness and pursuit of excellence for yourself and having a vision for yourself. I also know that it's inspiring, but also hard to relate to perfection. And so I'm curious, what are the current flaws or bugs in your software that you're still debugging? We all have some bugs in our software that's running.

1:02:21We're hunting them down and we're trying to squash them one at a time. What are some that are still in your system. It might be in business. It might be in health. It might be in... For me, a nice bag of chips is still a bug in my software. Maybe something... Sometimes when I'm with my wife, I'm not as present as I should be. I'm on my phone, but I know that's not really me and who I'm going to be, but I'm still catching up to myself in that way. What are some of those for you? This is going to sound extraordinarily... Don't say it. I tried to help you, man. I tried to serve you up a way to be vulnerable here.

1:02:54no no again i'm not there is no there is this is the i'm not i'm not racist but this is like you're teeing this up yeah no no i'm not there is no like to me it is i still get triggered like and will get angry like when my expectations are mismanaged at a high level i'll i'll get mad and get like in snap right like i have i'm not even kidding you like even when i get triggered I'm trying to stop the triggers to avoid saying something like letting it come out. Right. Like I'm really but I still feel the trigger. My goal is to get to like don't even let things trigger you. Like when you let people get angry.

1:03:35But you've got to think part of like the evolution is like there's certain people in your life that do that to me that I had to let go of. Right. And continually optimize for those people. And this is the this is embedded in my soul. This is embedded in my soul. when I feel stuck, when I feel stuck, when I'm working on like trying to do deep work or doing and I feel stuck, all I want is pizza and wine. All I want is pizza and wine. It's not even like a matter of like acting on it. It's like my soul feels like it needs, it needs a glass of like wine. And it's like, cause whenever I get stuck, it's this, this psychological thing of like, just fuck let it all go let it all go so even though i don't act on it because i've just evolved beyond it i still when i get stuck i the feelings are are exist in there but but i'm telling you it's the the commitment of where it went 100 health and no alcohol and no sugar in that level it eliminated so many things it eliminated me being like you know short with people it eliminated me like making rash decisions, right?

1:04:50Not thinking through stuff and just shooting from the hip, you know, which is a recovery. You know, I used to say like, you know, Dyrdek Enterprises, our money's fearless, right? Because I would invest so recklessly when it was really our money's dumb. But that reckless, like, let's just push it forward. Like, let's just start it and go for it is still something that I fight on an ongoing basis because I'll get excited and energize and see it and be like, let's do it. And I've got to control that impulse just to that. I've, that I've learned to control in this state at a much higher level, but there are very little.

1:05:24And here's the thing. I look at it as like how Kobe was relatable to me. Cause it was too much discipline and how Tom Brady, like, man, why would you not take the off season off? Like I used to look at that as this impossible level. And to me, I know that I'm, I'm reaching this unrelatable, unattainable place. It's why I put out a podcast earlier this year that was the most unrelatable podcast, part one and part two, because I just laid out the depth of actually how I'm operating and what I've learned along the way to get to this level. Because I do want to, I want to be the proof that you can get to a place where you never get angry.

1:06:07You never have a negative thought, where you are completely harmonious and balanced in all your relationships and time and health and happiness, where you are happy and filled with gratitude seven days a week, every single day, even under unexpected duress. I'm living it and I know it's possible. I want to continue to be proof that it is. Then I want to build the product, services, and tools that other people can use to get to this level and this feeling? Because to me, it is heaven on earth. It is true happiness is really the output of this existence that I've created in a relatively short amount of time.

1:06:51Let me run this trend by you guys that I'm seeing and it's related to this. So I live part of the time in New York, most of the time in Austin, Texas. And I also own a ranch out in Texas. And what I'm noticing is that in Austin, Austin is almost like LA a little bit where we have all types of health freaks. It's really cool to be around those types of people. And I eat really healthy as well. And I'm noticing that my extreme health friends, they're doing something like a redneck family where I grew up, what they used to do, which is they buy a cow. So you go in with either you or your neighbor and you go and purchase a cow and someone slaughters it and then you get like the whole cow for the year.

1:07:30And I noticed that Zuckerberg, I think two years ago, he made this commitment that he was only going to eat what he killed or I think even grew. And I'm noticing that my health friends are doing this now. And I've seen a lot of tweets recently where people saying like, you know, I'm eating healthy, but I still feel bad. But when I go to Europe, I feel good. And I did some research. There's the FDA and the European, the EU, how they like measure food. It's a little bit differently, like the preservatives and things. Anyway, I know you're into health now, and I know you invest in a lot of health and wellness stuff.

1:07:59My prediction is that in the next five or 10 years, I think we're going to see a couple brands where you can buy meat online. I'm even seeing people revolt against Whole Foods meat. Do you eat just meat off the shelf from Whole Foods, or do you get it from somewhere special? Because I think there's going to be an interesting brand that does this in the next five or 10 years. Yeah, look, my meat is not so special to me. And so how I do it, how do I do it? I get meal delivery seven days a week, right? From which brand? It's just a local chef here. So I get, that's all organic, right? Grass-fed. And so I get a salad.

1:08:45Grass-fed beef? Yeah. Yeah. Yeah. So it tastes so bad, man. Yeah. And so look, so so to me, I'm that's my baseline. And then I have breakfast Wednesdays with my wife. I have Friday night pasta with my wife, Sunday night sushi. Like I have sort of the rhythm of dates that I take my wife on. And so when I look at that particular protein, if you will, at this stage, like I'm, I look at that as, as, as, as much as I'm willing to dedicate into what's in my body until I can get to a point where the data shows me the impact of having Daisy in the backyard and me cutting Daisy up and slicing off a rib is going to deliver more nutrients.

1:09:35that's going to add to a longer, higher quality of life, I would need the data to take me there one day as opposed to getting that nuance and the delivery of the quality of that protein, where at this point for me, that's enough as it relates to what I'm capable and my personal capacity can dedicate to the quality of the food. I think this is gonna be a thing, Sean. If you don't know, there's a company that just raised money from Peter Thiel. It's called Coop. And they're making the Tesla of chicken coops. So normal people can have a chicken coop in their backyard. I'll believe any trend. Yeah, the Coop guy, he's the eye crack guy, right?

1:10:17Same guy. Yeah, AJ. Dude, I'm so fascinated with this. Listen, listen. Right now, fundamentally, would you have your own chickens that you slaughtered and ate chickens if it was healthy? No, it's for the eggs. It's for the eggs. It's for the eggs. Eggs make sense. Bro, you just told me that a shower head company is going to be worth billions. And you just bought a$10 million piece of land. So look, you might have an error in your judgment. Things happen. Look, I know your biggest weakness is you sink in the shower, but come on. Yeah, look, for eggs, maybe. But beef, you know, but I don't know.

1:10:59I'm not, I don't, I'm not, you guys, when you look at trends on an ongoing basis, you, you refine your lens of like the things that were improbable that ended up working when they're harder to see. You know what I mean? I think my even lens is, is always ties back to the probability of unit economics and the reoccurring revenue aspect of it. I look at it so much more through that lens. Because even when I think about the Coupe, if you're selling a single unit hardware, now you've got this incredibly small customer base in the very beginning that are the ultra healthy. And then it's like a mattress, like in the direct-to-consumer mattress game.

1:11:44As soon as they buy one, they don't need another one for 15 years, right? It would suffer that same sort of consequence versus five years ago, Coop would get$100 million valuation based off of like, there's going to be Coops in every house in the world. It's innovation. It's like the Tesla of eggs. So my lens isn't as refined and I always go back to how much revenue the idea could create from a long-term value perspective versus those tough hardware businesses that are minimal margin and you sell one. You know what I mean? So what trends interest you now? What do you think is going to be popular in the next five years?

1:12:32And where are you investing your money for? What interesting trends are you looking to invest in? Yeah, look, I don't invest in anything. I invest in real estate and businesses that I create. And right now I haven't even invested in new ventures since Jolie, you know, cause to me, I'm, I do think when I look out into the future, like, like as it relates to the type of stuff that I would do would still be related to biofeedback, you know, health customization, all of these things that, that help lead you, uh, to optimizing your overall health and wellbeing. You know, I do think like, you know, you got to think those, glucose monitors that have sort of come out to kind of give you an indication of like what your blood sugar is doing when you're eating food, that they're going to evolve that to eventually become dopamine and cortisol.

1:13:24And it's going to end up being a cornerstone of like how your life is actually feeling based off of what your blood is saying in real time. I think that's going to be something that really makes a big impact on the world. And to me, I want to time into creating the existence management system that helps you manage how all of it fits together to lead to your present moment in time and help you optimize for guiding your life to creating higher energy present moments that you use with purpose. And whether that's to be on your phone and watch TV with your wife because you're tired or it's for you to be ultra present with your kids so that you can actually experience it, or you want to be able to design, use the present to design a better future for yourself.

1:14:15Like it's really about how do you become this healthy, develop healthy and understanding and the knowledge of yourself, develop the ultra awareness of everything about you so that you can continually live a consistent state of joy because feeling joy over long periods of time is what creates the feeling of happiness. Sean, we could wrap up with whatever you want to, but I know that people in the comments are going to be like, why is that douchebag bringing up me? What the fuck? I already know they're going to flame me in the YouTube comments. That's all right. Hey, I was just curious. Rob, can you finish with a two-minute crash course on something I've been interested in and you know very well, which is production companies?

1:15:00So I noticed, I don't know anything about Hollywood or TV production, but my ears perked up when, I forgot who it was, they bought Reese Witherspoon's production company for some hundreds of millions of dollars. Then I saw that Peter Chernin from the Chernin Group, he's doing a roll-up of production companies. He's putting a billion dollars to work rolling up production companies. And I thought, oh, that's interesting. I read some interviews and he's talking about why he thinks there's a growing and sort of insatiable demand for content. And then I just look at people who create Netflix shows.

1:15:30I go look at, oh, Love is Blind is ranked number one on Netflix. Who created this? Oh, it's a small production company. Is this like the startup game where you create the next hit show and you become a billionaire? Or is it a ruthless business? Can you just describe what creating a show or creating a production company is like? And if that's a good business to be in or not? as someone who sold their production company for 200 million and who had an offer on the table that fell apart for 400 million recently it is the worst business that you could ever get in in your life it's like and and i'll explain to you why it is a shoot what you kill game and the distributors control all of the money.

1:16:16So like in your, you have a hit show and you have this flourishing production company and then the show gets canceled and your company's worth zero, right? It is, and then the problem with shows is like they don't pick them up for long periods of time. I have a five-year, 1 ,680 episode order of television. It is unprecedented in all of production. It does not exist. But why is it hard for me to turn around and sell that? Because it's one single show. And now they look at the light and it's so expensive because it's made the production company so profitable. But let's just say that didn't push you away.

1:16:58A production company is built like this, right? You've got to build the infrastructure that allows you to have your camera equipment, your finishing equipment, your licensing for your music. You've got to basically then go and give a budget to a network who's going to give you 500 grand for an episode. And now you have got to figure out how to pull 20 to 30 % of that in margin, right? So it gets incredibly difficult to do. And the only way that you can do that is look at all of the different ways that you can scrape margin out of that budget by owning vertically integrated. So a lot of times there'll be people that have television shows and they just get paid an executive producer fee, right?

1:17:49So they will make a lot of money. Like Jeff Tremaine, who is one of the executive producers on my show, makes millions off of ridiculousness and just off his executive producer fee, nothing. Where we rolled in our executive producer fees, then built out the entire post and finishing and music division to push our margins up to be able to create a sellable asset. Then we had multiple shows and then the call it the long term sustainability of ridiculousness created the value that allowed us to sell it. And so even if you launch a production company and you have Love is Blind and it's a hit show, you're not making that much money off of that show.

1:18:37You are now hoping to stack shows and then end up pulling off of that margin that you get to split. And then you trade on EBITDA. So when you sell the business, you're trading at six times EBITDA, five, six times EBITDA. And then a lot of times now, they won't even buy you outright. They will partner with you, incentivize your long-term earn out because they don't want to just pay you five times, six times your EBITDA. And then all of a sudden, the show goes away. right they and and you were the creative force behind getting new shows right so it's a lot more like complex and when you think about like the big dogs doing it they're looking at it more from they're buying the creative minds that are making the new content all the time so when you if they believe long-term in content they're just and when you look at that aggregate you can have a couple of them slip and have a couple of heroes in there.

1:19:41And when you see all those together, you can bet that that thing's going to generate a ton of cash because the industry itself is built around being incredibly lean and then being profitable because they're only worth their profitability. And then they can accordion. You got a big show and all this staff and the show goes away. Boom. You bring it all the way back down because you put so many people under the show itself. So that's where the bigger vision is for them to look at. And is there an opportunity for creatives and people in the space in this day? Yes, because Endeavor's doing it, Churning's doing it, a lot of people are doing it, but it's extraordinarily difficult.

1:20:27And the gatekeepers are the distributors, the Netflix, the Paramounts, you can attempt to create your own platform and distribute it yourself, YouTube, digitally, whatever it is, but it's expensive and difficult to build audiences. And then you're really looking at those distributors as the gatekeepers to the quality of the asset that you're creating and whether or not someone will make it to decide that you're worth the purchase. All of that incredibly difficult, in my opinion, to make happen. Perfect answer. Exactly. I was looking for Rob. This has been amazing. better than part one somehow.

1:21:05Where should people follow up? Where do you want them? You want them on your pod, your Twitter email list? How can people get more Rob? You know, Rob's just at Rob Dyrdek across social, you know, on a dot com and just, you know, I got billed with Rob, but really I'm not out pitching nothing. I'm just out trying to figure it out, keep evolving. But one day, I'm going to come back on with my software when it's done. Well, first I'm going to send it to you guys first. and then when the book and the philosophy are out and the software is out, then it's going to be like, how do we convert the listeners into changing their lives from being erratic into harmonious, high quality existences with the existence operating system, you know?

1:21:50But that's all for the future. Now I'm just glad to reconnect because I'm thankful for you guys for kind of starting the spark of the whole thing. And really, I'm even thankful for you posting all the data and using the customer acquisition from the stuff that I sent you. You know, I sent you all the new stuff. So you know what happened? Sam, I don't know. So basically, he came on. He did the rhythm of existence. He sent us the Excel PDF. We post on Twitter. And it was kind of over. And then like a year later, I was like, all right, I'm going to start building my email list. And I was like, how do I get fans of the show, the like-minded people?

1:22:22How do I get my type of people to subscribe? I don't just want any subscriber. I want the right type of person. I was like, what would the right type of person be into? And I was like, oh, dude, the Rob Deerdeck, that Rhythm of Existence sheet, the time tracker, I think they would be nerding out about that. Like, that's my type of nerd. And so we put it up as a lead magnet, which was like, hey, come put your email in and get the, he'll share his thing with you. And we started spending a bunch of money. And Rob emails me like, I don't know, six months ago. He's like, bro, you're blowing me up with this sheet.

1:22:51You know, it's all good, but you got to update the photo. You're using the wrong photo from over here. And so we have to end the photo. And I was like, oh man, I feel bad. We take the whole ad down. We start putting something else up, but it was a moment of embarrassment. Don't feel bad because it, to me, just perpetuates, like for me, it just continues to push the narrative of like level of discipline and commit and data driven. So - And Rob, you said you subscribed. It was good in that we were preaching your gospel and makes you look like a badass. So there's nothing bad there. I just should have asked you first.

1:23:27And I had forgotten to do that. I didn't do that. And that's why I felt embarrassed. I was like, oh, my bad. Yeah, don't, hey, I appreciate it and thought it was funny. But I was also like, this is great. Then I was interested in the data from your perspective of like, okay, well, I wonder how many it converted just to kind of understand like. How many? Well, there was nothing to convert to, right? Like since you had the DocuSign, it was just the views of the PDF was like what I was interested in. And I don't think it ran for too long. I think it had maybe 5 ,000, 10 ,000 hits, something like that.

1:23:59So a good amount for sure. But I'm not. And again, I love that as just another data point from my perspective. That's why I was like, hey, use the new stuff. Make it feel more inviting. Make it feel more exciting for people to see because I want to continue to perpetuate it. But again, I am. Rob's getting triggered now, by the way. This is him working on that trigger of not getting angry. I was talking to somebody yesterday about triggers. They were like, man, he just pushes my buttons. And I was like, dude, you're like a Blackberry. You're just covered in buttons. I was like, the problem is not that he pushed a button.

1:24:32You got so many buttons to push. You want to be an iPhone, no buttons, nothing to push. What can someone do to you? Now you're unstoppable. And it's possible for everybody to get there. Awesome. Well, we appreciate this, dude. Last time, maybe video and audio had like half a million views. I have a feeling this is going to crush it. So we appreciate you. Okay, till we meet again. Till we meet again. See you guys. Thank you. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on the road. Let's travel. Never looking back.

1:25:19Hey, let's take a quick break because there's a quote that I love. I want to read you. It's that we shape our tools and thereafter they shape us. And as an entrepreneur, if you're using a bank that was built in the 90s, you're operating like you're in the 90s. And trust me, I've been there. Clunky portals, random holds on your money,$50 wire fees, and then being told, please visit your local branch. Well, that's why I switched to a different type of banking solution, Mercury. It turns your financial chores into a smooth workflow. You can do wires, invoices, cards, reimbursements, two clicks, and I'm done.

1:25:49If you're already using Mercury, respect. If you're still using one of the old big banks, I got questions for you. So go visit mercury.com and give it a test drive. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, Column A, and Evolve Bank and Trust members FDIC.