The GameStop Guy Has Returned… (And Has A New $210M Bet)

25:48They have amazing properties. I think like 200 now. These guys are growing really fast. So they grew to like 200 locations in like 18 months or something insane. Well, that's the plug. That was a great plug. Yeah. If we don't say so ourselves. Yeah, that was a great plug. Wander.com. Check it out. Sean, you've been gone for three and a half or four, three and a half weeks now. How you been? Two, but who's counting? I'm good. Paternity leave is harder than working for sure. So like, couldn't wait to be done with it. I have realized a few things about myself. One thing I've realized is I love being an uncle and I love being a fun dad, but to be the primary caretaker of kids is so hard.

26:31And whoever like, you know, whoever created this myth of like, you stay at home with the kids and I'm going to go do the work the greatest marketer of all time that is that is a great reframe of what's actually going on it is so much work to be at home with kids but it's great everybody's healthy everybody's happy so i'm feeling good did you do any work over the last uh since your kid was born not really no just a few uh few voice notes here and there did you enjoy that no like i told you i am uh again like i did other work it's just work that's like you know more like changing diapers and like cleaning up, spit up.

27:06But did you enjoy lack of screen or lack of thinking about business? Yeah, so one thing I did do is I shifted to doing a lot more creative stuff. So I read a lot more, which I normally don't read because I feel pretty unproductive if in the middle of the day, I'm just like, yeah, I'm going to just take a couple hours and just curl up on this couch and read a book. That seems completely unproductive. Even though for my job, my life, that actually can be really productive for what I do. But I just have a guilt when I do that. So in this, I had no guilt. I started playing the piano again, which was just a fun thing I could do with my kids.

27:46So I'm playing the piano. I'm swimming with my kids all the time. I'm reading books. I started working on some comedy stuff that I'd always wanted to do, just dabbling in like, oh, how would I do this? I went and saw a stand-up show. I went and saw a play. like the stuff I wasn't doing before that was very much more in a like art creativity mindset versus productivity did you go by yourself no no I took my mom to the comedy show and I um went to the play with some friends the play is actually pretty interesting have you seen or heard about the Lehman Brothers play I saw you share it yeah I think that I mean it sounded awesome I've never heard of it other than your share so I feel I wish there was more of these things this is really cool So there's a Broadway play that's basically the Lehman Brothers story.

28:32And what I thought it is, I thought it's going to be the 08 crash. I thought it's going to be the big short, but as a play. And I was like, oh, great. Big short as a play. I'm in. But that's not at all what it is. It's basically the story of the Lehman Brothers. It ends like it's the play ends the first day of the crash. It doesn't even show the crash. It's like implied. You already know what happens with the crash. It's the hundreds of years before that of how Lehman Brothers even became to be one of the four biggest investment banks. in the country. And it's a pretty wild play because there's only three actors in the entire play.

29:05It's three and a half hours long, which is way too long, to be honest. But these actors are super talented. They basically carry this thing for three and a half hours. And it's also pretty fascinating because I did not know this history. And it's kind of like reading a biography, but as a play. And when I watched it, I was pretty inspired. I was like, I wish there was more business entertainment like this. I am really into things like this. I could, if I was this interested in the Lehman Brothers story, which I was not curious about before, I feel like there could be a hundred times more content like this.

29:37And I'm kind of inspired to try to go. I think that would be the greatest pivot ever. Not quite pivot. I think you should 100 % explore this. I think that would be awesome. Yeah, I am exploring this. Not only as a play, I'm not sure if it plays the exact form factor, but something more in this style of content, not tweet, newsletter, podcast, YouTube. I think the whole world is tweet, newsletter, podcast, YouTube, and I'm just like, I feel lame doing it. Whereas if I did something like this, like a grand creative act, I think it would be a lot more fulfilling, a lot higher risk too. What's the play called?

30:11The Lehman Brothers Trilogy, I think. And who wrote it? And like, did you research? Yeah, I started looking into them and I started trying to figure out like how successful is this thing? And I started doing the thing, right? I'm counting the seats like during, you know, one of the two intermissions of the play, because it's three and a half hours long. They have two intermissions. I'm trying to figure out how successful is this thing and how long has it been running and all that stuff. So what's the background? I'm trying to look it up now. It's not too... Not many people have written about it.

30:38I think it started in London and then it's kind of fanned out from there. So this was opening night in the San Francisco location that I went to. And to be honest, there was a lot of empty seats, but I also didn't understand because when I went to buy tickets, there was no tickets available. So I think either they screwed up their ticketing system or I don't know why half the seats were empty. But yeah, anyways, the point is, I think there should be more like this and I kind of want to create it. I'm also slightly intimidated because I'm like, I really have no idea where I would start. Never done anything like this.

31:05And so, which is a good feeling to be in because I know the answer is, well, you just start putting one foot in front of the other. And like today, it's the Moyes quote that I've shared a hundred times on this podcast, which is, today, I know nothing about deodorant. But in six months, I'll know everything there is to know about deodorant. And that's how I would have to approach this because I know nothing about this. Have you ever read the story about Sylvester Stallone and Rocky? He was a nobody and he wanted to make this movie and he wrote the screenplay. The story is even better than that.

31:31He did not want to write a movie. He wanted to be an actor. That's right. And he goes to auditions and he keeps getting turned down. And they're like, because I mean, if you hear Sylvester Stallone talk, his mouth moves in a weird way. His voice is sort of strange. So he just kept getting no's. And instead of just taking the no and just saying, well, I guess I'm just not cut out for this. he's like, if they won't put me in a movie, I'll put me in a movie, which is one of the greatest like big dog moves anybody could ever have. Right. Like what's the opposite of no small boy stuff is to say, if they won't cast me, I'll cast myself.

32:05And he hates writing. So he's never written a movie before. And he actually hates writing. He's not good at it. But he the best part of the story is that he just ratchets up the intensity to level 12. So he's he decides, I don't know how to do this. So I'll just, why don't I just not come out of this house until I've written the play or the screenplay? And so he wakes up. He's like, I'm going to start writing. I'm not going to do anything else. I will not leave this house until this is done. That's the only way I know I could force myself to get through the thing I don't like to do, which is writing.

32:38How long did it take him? And he goes even further. He paints the windows black. He's like, not only will I not leave my house, I don't even want to be able to look out the window. So he literally painted his windows black. And so this has become a phrase that I use with Ben a lot, which is, yo, let's paint the windows black on this, which is how do you have a phrase for what it means to turn the intensity knob up all the way where it breaks and you're just holding the knob. And now the intensity is stuck at level 12. And that's painting the windows black. And so then in three days, he wrote the V1 of the script of Rocky.

33:08He then then it's even better. The story is actually like, I don't know all the details, but here's like the rough version of the story. I apologize if I get something wrong. he goes to sell to like get the movie made now. And actually they like it. They're like, we like this. And he's like, awesome. And I'm Rocky. They're like, not that part. We like it, but you're not Rocky. And they're like, what? He's like, no, I'm Rocky. That's why I wrote this thing. And I think they were like, you know, you could do this other role. He's like, no way. Give me my script back. And they're like, look, look, we'll give you$200 ,000.

33:43They offered him 300 grand, which is the equivalent of a million bucks today. And he said, he goes, I had$106 in my bank account. In the bank account. He turns it down. Things are pretty rough. He ends up selling his dog to like make ends meet. What a dick. What a dick. He sells his dog. But I think he also couldn't like afford to feed the dog also because he couldn't really afford to feed himself either. So he sells his dog. What are you going to sell your kid? Hundreds of bucks. He then goes and he finally gets, he finally, I think, a sales thing for 25 grand or something like way less than what he was going to get.

34:16And he gets to be Rocky after Rocky comes out and it's a success. He goes back, buys the dog back for 35 grand because the guy was like, no, I like this dog. And he's just like, makes him an offer. He can't refuse it. I give you$35 ,000 for this dog back. And that is the story of Rocky, which is insane because the story of Rocky of how he got made is more inspiring than the actual story of Rocky in the movie. and he wins an Oscar that year. Maybe that's my first play. It's the story of Sylvester Stallone riding Rocky. That's a great idea. And he goes to the Oscars. They win the Oscars. And he goes, 10 months ago, I was a valet driver.

34:54I was parking cars. I'm here at the Oscars today. This is a great story. This is your story. To the half a million people that are going to listen to this, do not steal my goddamn idea. We're leaving this in. Don't steal my idea. That's actually the beauty of this. No one's going to steal my idea because who the hell is going to go try to make a play? you turned me on to this guy on twitter i don't know i think his name is zach prod so zach is this guy who's like he's like a 210 pound beefcake he's a big guy which means like if you look like a donkey you're not exactly going to think like this guy's going to be a good long distance runner but turns out he likes running and he's run the marathon now under three hours which is like really fast particularly for someone who's that huge and he's got this whole shtick called the year of obsession and he all he does is tweet out he goes it he goes if like if i could i would just run and lift weights 24 hours a day i'm so sad i have to sleep like he tweets like crazy things out like that and it is a little cringe but i think it's more inspiring to be honest than it is cringe uh i actually think it's quite awesome i do think that crazy people like that are pretty cool um but he uh that's what your life needs to be over the next year the year of obsession Paint the windows black, baby And his whole thing is he does a running club in New York City Every Monday at 7am All these people meet and go for runs with him And he goes, here's the rules, you gotta be at this place at 7am We're gonna run this many miles and then we're gonna sprint afterwards And you must wear black And so his whole thing is Everyone who's following him or who's into this They put like a little black emoji next to their name I think it's awesome That's what you need to do You already wear the black t-shirts, now you gotta paint the windows black And you're gonna write the Sylvester Stallone story yeah that's really good by the way you said this thing run club what's the deal with run clubs i feel like i'm getting my seinfeld on what's the deal with run clubs nowadays this is uh i saw this tiktok that really spoke to it this guy posts and he goes uh was there like a thing like did i miss something maybe the pandemic was pretty uh a pretty crazy time i was inside for a lot like did something happen where everybody started running he's like everybody i know runs now and that's cool running's good but where why did everybody decide to start running and like why are there run run clubs are like an insane thing now um have you been paying attention to this yeah i have and i'll explain to you what i think happened so basically there's this guy nick bear we had nick bear on the podcast um i don't think you've ever made it with nick have you yeah maybe i did one with him yeah but then i tried to leave you know it's kind of like when your roommate hangs a sock on the door i was like okay let me leave sam alone yeah like you guys can you guys could admire each other's nipples for the next hour and a half.

37:27That's cool. I'll just take the pot off. Nick Bear is a beefcake amongst beefcakes. Nick Bear is, he looks like if you like... He's the Wagyu version of the obsession guy. Yeah, if you were to take a Greek statue and put it into a white guy who's raised in the Midwest, it would look like Nick Bear. Nick Bear is this, he owns Bear Nutrition. It's a supplement company, but he has this schtick called the hybrid athlete, and the hybrid athlete basically means someone who likes to lift weights and run. Because typically, runners look not great. They look very skinny. You can be skinny, fat, and a great runner.

38:03His whole deal was like, I'm going to lift weights while I run. He's been doing this for many, many, many years now. At this point, he's got 1 or 2 million followers on YouTube. And I think he helped popularize this thing. And so now, a lot of these young men who like to lift weights, they're saying, I actually want to go running as well. And so they've made it popular to go running. And it's also a very social thing. So in Austin, run clubs have been getting very, very popular. And so on the trail that I go and walk on or ride my bike or run, you see tons of groups of runners and it's very popular.

38:31And you're starting to see pop up in other cities. In fact, the woman who runs my little project, Sam's List, she used to work for a company that was trying to make money on run clubs. I think that's a stupid idea because I think it's incredibly challenging to make money off that, but it's a cool idea that they exist. Cool guys start running, right? Influencers. So have you seen this one in Austin called the Raw Dog Run Club? No, that sounds awesome. The branding is, it's a run club. Beautifully done. The branding is amazing. So go to Instagram.com slash raw dog, D-A-W-G. Here's the profile. Raw Dog, Austin, Texas.

39:05Sexy faces at sexy paces. Saturdays at 8 a.m. Location posts weekly open all just show up. I've seen this guy. Yeah. Look at the photos. The photos of this. It's Coachella. It's Lollapalooza. it's every festival you've ever seen but they're just running instead of drinking and listening to music they made it really fun, they made it sexy I love the branding of this, this is kind of like the Pink's window washing like branding level thing I've never done this and I would never do this because I hate running but I really respect the way these guys are building the community and the brand around this, if you want to go down a kind of interesting branding and community rabbit hole, study these guys I think they're doing a lot of things right go look at their TikToks, go look at their Instagram, go look at their website, go look at everything that they're doing.

39:51And I think that they are doing a lot of things well. I also think that if I'm one of these influencers, like a Cody Ko or whoever, I would 100 % lean into making a national run club. The way we're doing our MFM meetups, which to be honest, we didn't do anything, so we should take zero credit for this. But the way that the community started self-organizing MFM meetups so that a bunch of like-minded dreamers and schemers get together in some city and they hang out, they get to learn about each other's businesses and it has nothing to do with us but like we were the we were the reason that they got together that they found each other but then from there on they had their own little community which is really great um and by the way we should shout out i don't know what's the url for that it's like get river.com or something i don't know if you want to go to a meetup you should do it i think that is one of not get river.com for sure that is something else all together what is that it's called a get river.io i think i just opened up like OnlyFans, basically.

40:47So it's getriver.io. And then if you go to the website, you'll see, I think we're on the front page. So you'll see it. August 1st, there's meetups in San Francisco, Bay Area, wherever, right? So the getting people together in real life for real life experience off of your online community, even though you're not there as the creator, I think is a really smart move for whoever does that. And whoever, like, you know, if I'm Nick or if I'm Cody Coe, if I'm one of these guys, I'm going to lean into that because it deepens people's connection and relationship with you and it creates this grassroots movement.

41:17And if you end up and you could end up building a business around that because you could sell those products that people have. What are those things? Goo and what else? All the runner products. The electrolyte drinks. By the way, the club that you're referring to, Raw Dog, they're based in Austin. The guy who started it, they're all young kids. They look like they're 20 23, 24, 25. He actually works for Nick Bear. And he's a former professional bodybuilder. And so it is sort of rooted in this like 20 people who have kind of started this thing. All right, let's take a quick break because I got to tell you a story.

41:56Let me tell you the first time I tried to run payroll for my team. I was using a traditional bank and you know the type. It's got a janky interface. It's built like a 2002 tax form and it was open only during business hours and I hit send and it froze. They flagged the transaction. They locked my account. They put me on hold for 45 minutes and then they told me I got to visit my local branch. And that was the day I started looking for a new banking solution. After asking a few founders what they were using, I found out about Mercury. And so now my payroll is two clicks. I can wire money. I can pay invoices.

42:24I can reimburse the team all from one clean dashboard. That's why I use it for all of my companies. And so do 200 ,000 other startup founders. And so if you're looking to level up your banking, head to mercury.com and apply in minutes. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, column N-A, and Evolve Bank and Trust members FDIC. There's another good example. So we talked to Jesse Itzler. He didn't tell us too much information, but do you know this thing called, Jesse Itzler started a company with this other guy and the other guy recently joined Hampton.

42:55And that's how I got to talk to him. It's the, the name of the business is the height of Mount Everest. So it's 29 ,029. I don't know if you pronounce 29029. I don't know how you exactly pronounce it. But they do eight figures a year in revenue. And what they do is they have got these events all over the country. And they pick a really tall hill or mountain. And you climb up that short mountain as many times as it takes to equal Mount Everest. And so it's like the whole shtick is like, you can climb Mount Everest or at least the height without actually having to go to Asia and do that. And it's a great company.

43:29These guys do really well. And they have, I think they have hundreds, for sure, dozens of events throughout the year. And it's one of the events that I've seen that's killed it. And I've always been interested in these racing events. And so like, for example, Ironman, right before COVID happened, Ironman was acquired by a Chinese billionaire. And they've tried to make it significantly larger. And I think they've done a good job of that. And so some of these events are actually really fascinating. Have you heard of this other one called the, I think it's called the Country Marathon? Have you ever?

44:01No. No. Sorry. Maybe it's called the Rock and Roll Marathon. But anyway, what it was is in Nashville, they had this where for 26 miles, every mile, they had a band play. And so it was called like, is it called like the Rock and Roll? Rock and Roll Running Series. I see. Yeah. And I believe that business was acquired for nine figures. And it started as a kind of small niche thing where they had music every mile. And so there are actually some of these really interesting endurance events businesses where they just have one cute stick on it. And that makes it kind of cool. There's another one called the Speed Project.

44:36Have you seen the Speed Project? So the Speed Project, they don't... Listen to this. The Speed Project doesn't have a website. You can find it on Instagram, but it's invite only. And so the race has, I think, only one rule or two rules. The race has two rules. They start at the Santa Monica Pier. And you, either you by yourself or you with a four-person crew, have to make it to Las Vegas. And the rules are basically, you can go there any way you want, but you have to be running. So you can't get in a car. You have to run the whole time. And number two, you just got to get there. And so you can take any route.

45:09And there's no website other than you have to be invited to do it. They don't really announce when it's going to happen. And whenever it happens every year, it kind of goes viral where you see like a handful of influencers who you like. They're like, what is this speed project? Why are they there? Right. It's super fascinating. My friend did it and got second. I have two things to say about this. Number one, if you're the type of person that likes to do these and you're like world class at organizing these, hit me up. So Sean at SeanBerry.com. I have a small Google doc of ideas that I thought would make for a really awesome event that would be like just fun and awesome if it existed.

45:43But I will never do the work myself of organizing these. The second thing is, what is the pickleball of running? I'll let you do on that. So what I mean by that is pickleball took tennis, made it faster, cheaper, smaller, more accessible to all ages and all sizes of people. Right. Who's going to do that for running? So who can make running less of a marathon or an Ironman? Like, who's going the other direction? Who's going to shrink it? into like it might just be sprints like maybe there is things more like pickleball i was i was a sprinter in college there's no sprint events for grown men and i think it's way better for you anyway hamstring insurance is needed for sure if you're gonna put adults in like hey just come out come out here and sprint but i do think that there's got to be something like this or i we made this joke on the on the pod where i was at a dinner and this guy goes yeah i um he goes we goes yeah every saturday morning we walk the trail uh we walk a mile we uh to our favorite brunch spot.

46:45We drink a beer and then we play pickleball for an hour or something like that. He's like, I call it the Suburban Ironman. And I was like, holy shit. He's got something here with this branding of the suburban dad bod version of a fitness competition where it's more about the fun and just getting out there and doing something. Because I think in the jobs to be done of what's going on in these races, you have many things that are being bundled. You have the fitness component. You have the social component. I think a lot of these run clubs, by the way, have a big dating component because I think you want to meet people in a context where everybody's, you know, sweaty, it's sexy, it's like a positive vibes community.

47:30You're going to talk to anybody, approach anybody. I think there's a dating component. So you have the social, you have the fitness, you have the photo component, which is how do I do something that I can brag about on social media, right? How can I go post something on social media that makes me feel better than the average person. And that's how Tough Mudder and Spartan Race, that was huge for them. So I think there's a bundle of things that you're getting out of these. And then the last one is kind of like getting people out of the general feeling of softness in their life, which is very real.

47:58And I think only going more and more over time as we spend more and more time on our devices and AI goes and makes our life even more, everything you want out of the touch of a button, people still want something difficult, to physical to go do. So I think you can unbundle part of that and make it maybe ramp up the social and put down the physical, right? Or ramp up the photo and whatever. So I think you can unbundle that in a way. So let me tell you something really quick and then we'll wrap up on the segment. But Google, I think you pronounce it Hyrox. So H-Y-R-O-X. Don't go to the website, just click images.

48:35So this guy, I think his name's Christian. He used to work for Ironman, the company Ironman. And about seven years ago, he started this thing called Hirox. And they have events throughout the year, as well as a world championship. The world championship just happened on Saturday. Oh, I just saw this on Twitter. Somebody was like, these Hirox things kill. And it was like a photo that just looked massive in scale. It's like an airplane hangar or something. What is this thing? So they rented out this year. It was in Brooklyn. So I imagine they rented out like a whole pier. And the way it works is I think the event changes every time, but I'm not exactly sure.

49:09But basically, they rent out this huge area and you have to do a series of five exercises in a row. And the first person that wins, wins the whole thing. And so the exercises are something like lunges with a weight on your back. And then it's rowing a certain amount of meters. And then it's running a certain amount of miles. And then throwing like a weighted ball in the air. Like you got to like throw it in the air a bunch of times. It's basically the My First Muscle Challenge, but like real men. And yeah. And the winner did it in an hour, which means I imagine the race is an hour to three hours, depending on how slow you are.

49:45And if you look at the photos, it's all people wearing all black and they're all smoking hot. Like everyone who does this is good looking. And so it's sort of like CrossFit, but CrossFit kind of has a douchey component to it. this somehow tone it down and they added like a new york all black brooklyn like yeah swag to it and it's awesome so lance armstrong competed in it this uh this saturday uh it's literally the equinox version of crossfit it's the it's the equinox aesthetic of cross and i think they're killing it and this uh ken wright out who was a guest on our podcast uh uh a few times or once he uh i hung out with him recently he was like hey i'm gonna be in new york i'm gonna do this race he got third or fourth or something like that and i went and looked at the instagram of the people who want it and it's their whole life.

50:29So now they're like dedicating their life to this. And so when you, when I saw that, I was like, this business is going to be huge. If people are like, it's like a lot of X, a lot of X college athletes who are like, Oh, this is like an interesting outlet where I can make a little bit of money and continue to train. Cause I'm not good enough to like be a professional at whatever sport I was doing. I think this business is, is killing it. And I think we're, we're going to see a large exit from these guys. very interesting man this is a it's a much bigger space than i would have guessed for sure and i think you're seeing a covid bounce so i don't know about you but as i work from home all day i'm normally i don't really like hanging out with people but i'm like i need someone to touch me like i just like i need a man to put his arm on my back and ask how i'm doing or like you know what i mean like i feel like i like i need more touch and stuff and like dude if you're 22 two years old and you're working remotely, I feel really sorry for you that you don't get to experience some of the stuff that we get to experience.

51:25And I feel sorry for myself, frankly, that I'm still not experiencing it. And so as someone who doesn't like to go to these events, now I'm like, I want to go meet people. I need to go do this stuff. I need to find my tribe. So I think that's what's happening. That's very cool. Yeah, this is a great, great segment. Can I leave you with one interesting thing that happened to me in our catch-up segment here. I got a phone call the other day that kind of blows my mind and makes me, I feel simultaneously grateful, embarrassed, and inspired. And you might be wondering what could possibly make me grateful, embarrassed, and inspired at the same time.

52:01Here's what happened. Scott Harrison calls me the other day and I see this voicemail from Scott Harrison. Scott Harrison is the founder of Charity Water. He's been on the pod once and he's an incredible guy. I've told a story before, but I'll leave that out for now. He's definitely somebody in my top five people I admire. If you said, which entrepreneurs do you admire? I'd be like, Scott Harrison is up there. The short version of why is the guy is using his entrepreneurial talents to save the world in a way. He's providing clean water to people who don't have it, which once you see firsthand, you feel like something's wrong in the world that people don't have clean water to drink or to bathe in or sanitation and all that.

52:42He's been doing it for a long time. He could be making himself rich some other way if he wanted to, but he decided to devote his life to this. And the best part of why I admire him is because he didn't start that way. There's some people who do amazing things and you're like, they're just sort of born Mother Teresa. This guy was like a party boy. He's like, I was living every deadly sin you could for a period of time, for a 10-year period of my life. He sort of decided to make a shift and ended up doing this. Anyways, here's the story. Scott calls me. I missed the call. I call him back. What's up?

53:17Do you need something? Is there something I can help with for Charity Water? What's going on? He's like, hey, man, I'm listening to the podcast and I had some feedback for you. I'm solicited feedback. I said, sure, hit me. He said, you want to do this, right? Like you really like doing this? Yeah, I love doing this. And this is like your thing, right? You want to make this your thing? absolutely i think i can be great at this you gotta say like less oh and i was like what here there you heard it again so i'm i tell him what do you mean he said i was listening to this episode that you guys did great episode but i think you said like 700 times and i'm like oh no he's right and he's like you know i used to do the same thing it's hard to get rid of but you can get rid of it.

54:08And I wanted to tell you that I think you do too much. It doesn't add to what you're doing. I think you could fix it and you will be better if you fix it. And I just wanted to tell you that. And I was like, man, I had two thoughts. I said, first, how do you get rid of this? How do I improve that? Is it like you said that you improved it? How did you do it? Was there some technique you did? Did you hire a coach? What'd you do? And he's like, don't worry about that. It's just once it's in your awareness, you'll fix it. You're like, I am worried about it. Basically, the answer was pay attention to it and you will obviously start to start to reduce it and you'll you'll work on it.

54:45That's all. It'll just take reps. The second thing I felt was, dude, thank you. I'm not that close with Scott Harrison. I like him. I would consider him a friend. But this was the first phone call in five years, let's say. Right. We don't talk that often. so for him to do that the the courage and the care that it takes to call somebody and be like yo some feedback for you i thought that was an incredible friend moment and i was again simultaneously grateful embarrassed and inspired by it and since then i've been thinking about this how can i just call and insult people call people and just ruin their day no i'm playing but like hey bitch i've been thinking about you uh you're uh you're only five five uh we gotta add a few inches to that dork radical candor out bye you're welcome

55:42no seriously this is a gift he gave me a gift and i was thinking about this how many of those gifts have i given people um very few very few i think it takes a lot of guts to do that i think it takes a lot of care to do that there's different ways to show somebody you care there's different ways to give you know an act of service for somebody and i was like this is one i can do and for the people in my life that i know like me would take it as a gift i'm gonna do that of course i'm sure that it can go the other way where some people do not take it uh well dude neville uh neville medora my best buddy neville does that to me all the time like he'll uh be like hey can you come over for a few minutes no yeah sure and i'll go over he goes hey so last friday do you need something?

56:23He's like, no, you do. Come over. Well, like he goes, last Friday night, I had a party over and this one woman brought her parents there and you did not let the mom talk nearly enough. You're kind of talking over her. And I think it made you look really dumb. And I don't think you are dumb. He has done that to me so many times. That's one example. Another example, I stayed at his house and I didn't make his bed right. He goes, let me show you how to be a better guest in someone's home. Did you see how I had that bed made? Because I really care. I need you to make it this way. Come and let's make it together.

56:52I'm going to show you how to do it. And that's what I expect. He does it all the time. That is amazing. Also, kind of big dodgy there. I like that. But he's older than me. He is kind of like an older brother to me. I've always looked up to him. But he's done like when I was like 25. I think I had a towel. He stayed at my house and I had a towel that smelled like mildew. And he goes, and I gave it to him to use. And he goes, come here, Sam. Let me show you something. This is not how you treat guests. And it's always really helpful. He's always said that to me and I think it's great. But I will say, I know you say like a lot.

57:24I kind of like it, to be honest. Oh, no, I'm getting feedback whiplashed out. Wait, is this my thing? Maybe it's my thing. We should do a charity thing with him. We should do some type of thing. We did one. You weren't on that podcast when we did one. So we did one where I... No, but we should do like a proper campaign. Like just the way we did My First Muscle. We should do something, whether it's that one. Anyway, we should... When we did... We've done a few things where we were kind of charitable, but not really and whenever we do those it's like the right thing to do and it feels good. We got to do a little give back thing.

57:56And I'll post an update of the one that we already did which was the campaign went to India so we provided clean water and wells to people in India and I think we raised something like$50 ,000. So I want to provide an update of what happened with that, the impact which is what one of the key innovations that Scott had with his charity. He was like no, he was not like he decided to change the way the charities work. He's like I give money to charities, but I never hear back from them. I don't know what happens with the money. And then they just come back again the next year and they say, can we have more money?

58:27He wanted to have a closed loop so that when you donate, you actually get to see where the money goes, what impact it had. You get to see the photos. He literally installed little Google donated these IoT devices, these flow meters, so that you can see that the well you helped build, you can go in the app and you can literally see how much water is flowing through that well right now. and so he did a lot of experiments like that to change the feeling people get when they give where they actually get to feel the impact because his belief was if people could see how much good it does, they would do more and he was totally right.

59:00That's why Charity Water has raised so much money. Alright, is that the pod? That's it, that's the pod.

59:19Hey, let's take a quick break because there's a quote that I love I want to read you. It's that we shape our tools and thereafter they shape us. And as an entrepreneur, if you're using a bank that was built in the 90s, you're operating like you're in the 90s. And trust me, I've been there. Clunky portals, random holds on your money,$50 wire fees, and then being told, please visit your local branch. Well, that's why I switched to a different type of banking solution, Mercury. It turns your financial chores into a smooth workflow. You can do wires, invoices, cards, reimbursements, two clicks, and I'm done.

59:49If you're already using Mercury, respect. If you're still using one of the old big banks, I got questions for you. So go visit mercury.com and give it a test drive. Mercury is a financial technology company, not a bank. Banking services are provided through Choice Financial Group, Column N8, and Evolve Bank & Trust members FDIC.