This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030

3 Jun 2024 · 52 min

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In short

Podcast Summary: My First Million - Episode 592

Episode Title This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030

Hosts

  • Sam Parr - [Twitter](https://twitter.com/theSamParr)
  • Shaan Puri - [Twitter](https://twitter.com/ShaanVP)

Episode Overview In this episode of "My First Million," Sam Parr and Shaan Puri explore various entrepreneurial topics, including the booming market of luxury hobby magazines, predictions on AI cameras, and insights on identifying the next wave of technological advancements. The episode is enriched by a phone call with Preston Holland, who provides firsthand insights into a successful side hustle that has evolved into a multi-million dollar enterprise.

Key Segments

  1. Craig Fuller’s Business Model (0:00 - 9:16)
  2. Background on Craig Fuller: Founder of FreightWaves, who ventured into luxury hobby magazines.
  3. Business Strategy: Fuller's side hustle focuses on acquiring old magazines around expensive hobbies and turning them into profitable entities.
  1. The $50 Million Side Hustle (9:16 - 19:02)
  2. Firecrown: Fuller’s side business expected to generate $50 million with a vision to reach $1 billion by 2030.
  3. Negative CAC Model: Customers pay for magazine subscriptions upfront, creating a unique acquisition strategy.
  4. Product Development: Fuller leverages his magazine readership to create commerce products targeted at affluent hobbyists.
  1. The New York Times as a Gaming Company (19:02 - 23:27)
  2. Shift in Business Model: The NY Times is increasingly relying on gaming subscriptions (e.g., Wordle, Crossword) which now represent a significant part of their revenue.
  1. Innovative Business Ideas (23:27 - 40:41)
  2. Third-party LinkedIn Games Developer: Sam and Shaan brainstorm the potential of creating games on LinkedIn to increase user engagement.
  3. Consumer Spending Insights: The discussion includes how wealthy individuals spend money, particularly on hobbies and second homes, debunking myths about the desirability of multiple properties.
  1. AI Cameras Discussion (30:57 - 38:31)
  2. Predictions on AI Cameras: Revolutionizing sports footage by using AI to automatically track action without human operators.
  3. Market Potential: Potential for AI cameras to become ubiquitous in sports venues, reminiscent of the early internet days where menus were simply digitized.
  1. Finding the Next Tech Wave (38:31 - 40:41)
  2. Identifying Trends: Sam and Shaan discuss strategies for spotting emerging technologies and market opportunities, comparing them to historical tech waves.

Key Takeaways

  • Innovative Business Models: The success of Fuller’s business demonstrates the potential of using media to not only engage an audience but also convert them into customers for related products.
  • The NY Times as a Case Study: The evolution of the NY Times showcases how traditional media must adapt to changes in consumer behavior, especially in the realm of digital games.
  • A New Era of Sports Broadcasting: AI technology is set to transform how sports are filmed and consumed, making it easier for fans to access games and highlights instantaneously.

Closing Remarks The episode wraps up with the hosts reflecting on the importance of adaptability in business. They encourage listeners to think creatively about their own entrepreneurial endeavors and the potential of new technologies.

Additional Resources

  • Firecrown: [Website](https://firecrown.com/)
  • Veo: [Website](https://launch.veo.co/)
  • FreightWaves: [Website](https://www.freightwaves.com/)
  • FLYING Magazine: [Website](https://www.flyingmag.com/)

Hosts' Recommendations

  • Shaan’s Hiring Resource: [Shepherd](https://bit.ly/SupportShepherd)
  • Sam’s Ventures:
  • [Hampton](https://www.joinhampton.com/)
  • [Copy That](https://copythat.com)

Note to Listeners For more engaging discussions and insights, subscribe to the MFM YouTube Channel: [YouTube](http://tinyurl.com/5n7ftsy5)

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Transcript

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0:00Yeah, actually call him right now and put it on speakerphone.

0:06yo preston you're live on the podcast right now what's going on i feel like i can rule the world i know i could be what i want to

0:20all right we're live sean i've got a weird thing for you do you remember like 12 months ago i told you about craig fuller you know who craig fuller is yeah he's uh uh freight waves right yeah so So FreightWaves, it's a data product for people, I guess, who are freight brokers, something like that. And they're pretty big. For some reason, they run their company like they're publicly traded in that you can Google them and see all their revenue and profit. And so I don't know the exact numbers, but you guys can just Google FreightWaves revenue. And they put out quarterly statements, which is interesting.

0:49But it's like a large$60 or$80 million a year software business or subscription data business. Anyway, Craig is an interesting entrepreneur. And I told you about how he bought this thing called Flying Magazine. And what he did was he was a big fan of flying. And he's wealthy on paper, but I don't know how wealthy is liquid. And so I think this was like a big deal for him. But he bought Flying Magazine. And then he also bought a$7 million, like 300 acre plot of land in Tennessee, and was turning that into basically a flying club where you... It's kind of like a country club where you own a home on a golf course, except now you own it around an airplane strip and an airplane hangar.

1:28And they use the magazine to sell plots of land. It was like a neighborhood. And basically, they were like, you could buy a house. It's going to be, you know, the middle of this neighborhood is basically the airstrip. So we're going to be able to take off if you like, you know, either flying your own plane or private flights. And so they were like, we're going to, that's the vision. That's the field of dreams. We're going to start doing this. And I think it was working extremely well. I have an update. I will tell you how it's going. So Craig has now acquired 30, sorry, 44 different magazines.

2:01and they are going to do roughly$50 million this year with 18 % EBITDA. And it's his prediction by 2030, this side business that he started, he says, I think we can get to a billion dollars in revenue with 30 % profit margins. And so that's an update on this guy, what he's doing. And he tweeted out recently his quarterly revenue. I think last quarter, Q4 of 2024 was 15 million in revenue and he's doing it profitably. And here's what he does. So he finds an old title, like an old magazine, where it's around an expensive hobby. So I think he has a boating one. He's got... I think he is even looking at RC planes and RC cars and things like that.

2:45So where there's an expensive hobby. And he uses this thing that he calls negative CAC, meaning people pay for the magazine. And so that is how he acquires a customer. Of course, they are paying for the magazine, not him trying to advertise to get the user. And then he goes, I want to create commerce products to sell to the audience. And so the media businesses pay for the company, they pay for the audience creations, and then they help bootstrap other businesses that can sell to this audience. And at this point, he's buying companies for three to five times EBITDA, which is, I think that's pretty cheap, but it's a dying medium.

3:23So maybe that's not that cheap. it does require some sophistication in order to like turn them around. But it's really fascinating that he's pulling this off. And this is his side, like his side hustle. This is his side business. His main business is Freight Waves. Well, a couple of questions. So he bought this personally, not, it's not a part of Freight Waves. No, it's its own thing. So that's why I said it was like kind of a big deal for him because I don't know Craig's personal situation, but I don't think he's sold any of Freight Waves other than taking on venture capital to build the company.

3:50This is wildly impressive. So first of all, it's called Firecrown. So firecrown.com and you could go to their brand section. You can see all the things that they bought. Firecrown, great name. They've got 44 brands. You're right. Basically, it's a bunch of things about private flight. It's a bunch of things about boating and sailing and fishing and yachting and wakeboarding. And then there's things like classic toy trains, garden railways, trains.com, and then some astronomy stuff as well, looks like. So this is a lot of things that he rolled up. he must have found a kind of repeatable rinse and repeat model.

4:26It says here that he buys them for 3 to 5x EBIT as his typical range. And was he using debt? Was he using revenue from the business? What was he, our cash flows from the business? How was he buying these? I think he got a bunch of friends to invest, but I don't know exactly. He's going to come on the pod. I asked him to come on to explain his strategy. But what he did was, there's a bunch of companies that own tons and tons of magazine titles. So Meredith Corporation owns like Martha Stewart Magazine. And then I think there's like Rodale, and then there's Bonner, and there's all these companies that are like old family companies that have been in business since the 30s or 40s, whatever.

5:00And they've got these publications that are just sitting there and they're like, just take them. And so he could buy them like five or 10 at a time. Or, you know, I think he's tweeted out that he's bought like 13 the other day. And so he buys them in bulk a little bit. I mean, this is super impressive. The side hustle that's now 50 million a year, profitable, really, really specific, expensive hobby magazines, and then basically has a better business model, sounds like, right? So it sounds like the old business model was, it's a media business, so we make money on the media. He's like, no, no, it's a media business.

5:33So we're going to use media to acquire customers for a much more valuable business model. For example, with the flying thing, they're selling these homes on this plot of land for a couple million bucks each. So I think you said, what, 7 million bucks to buy that 300-acre plot of land? Something like that, yeah. So roughly, let's even round it up, 10 million bucks to buy the thing, but then they're selling each home at 2 million bucks. They sold 50 homes, right? Just rough numbers. I don't know how many they sold, but they sold enough that it's worthwhile. And it's a beautiful piece of land. And on Flying Magazine, they're also, if you follow Preston Holland, he's the CEO of Flying Magazine.

6:11He's brokering jets. He's selling jets. On Twitter. Yeah, on Twitter. He goes, we've got this jet for sale. It's$7 million. He's a good dude. We text all the time. And I'm like, he almost gets me to buy a plane. I'm like, dude, you stay away from me, man. And I'm not going to buy a plane just because you made a funny joke in this day. Dude, Nick Huber, I'm going to do it. This is a Hampton plug. Nick Huber and Craig are in the same Hampton group. They bought a plane together. And so now Nick owns a plane. I guess they like, I don't know how you buy a plane together. They did it. But Preston's selling these like$10 million jets online or on Twitter.

6:48It's crazy. Nick shared the economics of buying these small planes, by the way. We should ask him for permission to share the numbers. Like we bought it for X. Here's how much it costs to do each flight. Here's how the rules work. Because it's kind of a timeshare. It's like him and six other guys or whatever bought the plane. And so you pay for the pilot and the fuel when you need it. But then you just pay on an ongoing basis. But then you got this tax benefit of buying a plane. And so what does it all work out to? What does the cost per flight ultimately work out to? He's shared the numbers with me before.

7:19So we should do a segment on here talking about that. But isn't this crazy that this is this guy's side thing and how amazing it is? It's pretty insane. It's about to be his main thing is what I'm hearing. Well, what's crazy, here's kind of a takeaway, which is, all right, so most people couldn't imagine this being their main thing. When you get into business like him, and you have some success with Freight Waves, and you start seeing how things work, it's like you get these weird unlocking moments where you don't see certain things as risk. So I've never bought a business before. I see buying a business, I'm like, that's really risky.

7:52But he's like, no, I've done it enough times that I know how to unlock value. and I don't think this is risky because we're going to do this, this, this, and this. And it really is a confidence game as much as it is a knowledge game. But it's pretty amazing how he's been able to pull this off. I'm super impressed by this. This is one of my favorite kind of like businesses that you brought to the pod, to the people's attention and really, really impressive what he's done. So where do you think this goes? What do you think he's going to do? And what does he do for the boating ones? Like, is he doing the same thing?

8:20He's selling boats or what is he doing to make the business work out of those? I don't know. I mean, I don't think he knows yet. I'm not sure. He hasn't shared it publicly. But I guess you could do similar things where you have a marina. I mean, have you ever... My parents used to have boats. And I know that they would spend $500 to$1 ,000 a month on a boat slip rental. And it became a community where we would hang out and stuff like that. Something like that. I'm not sure what he's going to do. Selling boats. I mean, I'm not sure how he's going to pull it off. But there's plenty of options. Should we call this Preston guy right now?

8:54Just get him on here to explain this? Yeah, actually call him right now and put it on speakerphone.

9:02Yo. Preston, you're live on the podcast right now. What's going on? Dude, we are talking about flying and we're talking about Firecrown and I'm blown away. I didn't know about Firecrown. I only knew about flying and Sam is telling me about the growth of this thing. I got two questions for you. Number one, when you guys started this, Was this the plan or you guys sort of stumbled into, oh, wow, this might be bigger and better than we thought? So when Craig called me in 2021, it was a lifestyle side help, basically side hustle. He's like, hey, you want to come help me run this? I asked him, I was like, why are you buying a magazine?

9:41You know, I can't tell the last time I read a magazine. And he was like, well, it's just going to be kind of like a side hobby. Freightways is really my business, but yeah, keep it small. but if you know anything about Craig as a person that's not in his nature so all of a sudden we started rolling stuff up as we saw opportunities and now it's ballooned up into 257 employees The side hustle has 250 employees amazing can you give a little bit of a peek of the Sam has a bunch of the numbers of Firecrown because I think Craig tweeted out But can you talk about the thing you guys did where you basically bought the land and then you started building a neighborhood on top of it?

10:26So really what we did was we let the content inform the commercial decisions that we made. So we had an idea to build an airport. We're like, that'd be cool. It's hard to find hangar space around Chattanooga. And so as we're looking around... I always tell myself that too. Where's the hangar space in Chattanooga? Yeah, right. Exactly. So we've got three airports and each of them have a wait list of like 7 to 10 years long. And so we're like, well, I guess we're gonna have to build an airport if we're gonna be able to get hangar space for any airplanes that we get on demo or whatever. We wanted to build a media center on a runway.

11:09And every airport was like, yeah, good luck. It's gonna take at least 10 years. So we said, hey, let's build our own runway. to build a runway, we should do something unique. These flying communities are interesting. And we started writing about it and realized that there's really high-performing content. From a Google Analytics standpoint, we could see the content being engaged with it. We're like, okay, people actually care about this. They care about air parks. So we said, okay, well, let's go ahead and let's build an air park. We announced it. bought the land, 1500 acres, about 45 minutes outside of Chattanooga, Tennessee, and threw advertising in our own magazine and said, Alright, well, this will probably be like a 5-7 year project before we get started.

11:56You know, kind of underwriting. And we basically met our 3-year kind of pro forma in pre-reservations in like the first 3 months. So we're like, Alright, there's definitely demand here. And so, yeah, so we're set to break ground. We just finished some regulatory stuff that the government loves to tell you where water should go. And so we just finished that and are set to break ground probably here in the next 30 days. Can you give us a sense of the numbers? What can you share on the numbers? So like, you know, how much you guys buy the land for? How'd you finance this whole like big construction endeavor?

12:33Yeah, for sure. So we bought the acreage around$1 ,500. $1 ,500,$1 ,500 in an acre. So it was really cheap land. It's also in an opportunity zone. So there's a lot of tax incentives for making investments in that area. And then we've taken$25 million of pre-deposits. So that's people basically sending us a percentage of the deposit. You basically funded it through the deposits, kind of like how Tesla does with the trucks and all that before they build the trucks. They take the deposits and they use that to basically finance the manufacturing. If you've got those deposits, it proves to the bank.

13:17So you can go to the bank and basically say, okay, look, we've got$25 million of these lots pre-sold. So that represents future cash flows of$25 million. And they say, oh, okay. So let's say, using round numbers, let's say round one of infrastructure costs, I don't know,$10 or$15 million. The bank's going to go, okay, well, you've got$25 million represented of future sales. So that$10 to$15 million of phase one infrastructure is a super low risk bet for them. Nice. And then are you guys bootstrapped or did you raise money to buy all these magazines? How did you do it? Yeah, so we've been really fortunate.

14:00We've got some private capital behind us. It's patient, which is really key. right it's not venture it's uh it's more you know patient capital that says okay you know we're going to take a 15-year time horizon 20-year 30-year time horizon um and then actually go and grow this thing so we've got some capital behind us but we didn't have to go raise you know venture or you know private equity or anything like that that's kind of yeah we don't have a ticking time basically we don't have a ticking time bomb waiting for us to sell in seven or ten years that have hundreds valuation. You talked about the Google Analytics.

14:37Is this actually a print business or is it an online media site, a blog that has print as a vanity piece? What is the business actually? When we buy these media assets, what we have to do is we join it. It really is a shift in mindset and a shift in product velocity at a lot of these companies. We tend to buy print magazines that happen to have a website where it's like, okay, we take our print content and then we post it online. And so when you go in and you acquire these, you kind of have to level set with everybody and say, look, digital is its own product. And we split out the P &Ls, right?

15:25So digital has its own P &L and print has its own P &L. And we make print a product as opposed to the core business, if that makes sense. Gotcha. So it's like... And the other thing... Here's the other thing. And look, we came in, Craig and I, day one, we're like, All right, we're killing print. Because I don't know, Sean, Sam, I don't know if you guys have a lot of print magazines. But I didn't. I don't have a lot of print magazine subscriptions. That's just not... I'm 30 years old. That's not how I consume media. And so we went in to shut down print. But there's something about being in print that Neil Vogel talks about this at Don Dash Meredith as well, that he's had a similar experience.

16:10So this is not a unique perspective. We're not the only ones that are thinking this. But there's something about having a feeling of longevity and a perception of longevity in having a print product, whether that's with advertisers or it's with audience or readers, that you just don't get with a blog. You don't... It doesn't feel... And you think about a brand like Dwell is a great example. They have a print magazine and it for some reason feels more legitimate than architecturalblogxyz.com, right? Because it has a magazine. So it's like we use it as kind of a staying power, but we also recognize that the world's going to show.

16:52Yeah, you also mentioned you hustled your way to get the magazine in every private charter plane, right? Just to get the right rich people to be reading the thing because you left it on the table in those planes. Is that right? Yeah, exactly. So we send them non-solicited to a lot of FBOs across the country. Some are solicited. There's about 1 ,800 or so that are solicited that we've got an agreement with the distribution company. But the other ones are not solicited. But they feel like we've created a product that has so much value that they feel as though it's something that they want to display on the tables as people go and pick them up.

17:32And I mean, we've had conversations with some pretty wild folks that were like, Oh yeah, I was in the FBO and I read your magazine and I want to collaborate on your real estate project. And so it's like, Okay, how do you quantify an ROI on that? hard to do last touch attribution except for like, oh yeah, you read about our project in our magazine that we put in the FBO and now we have really cool partners on the real estate project. Gotcha. Well, Preston, you're the man. This is a crazy business. Thanks for the on the spot call in. Yeah, man. Long time listener, first time caller. First ever caller we've ever had.

18:15Yeah, first ever caller actually. All right, man. Take care. All right. See you, man. that was awesome alright we changed the show that was cool I like him alright well I mean we got our information that's awesome congratulations to Craig Preston I'm happy that he was transparent yeah really cool alright what else we got you got one you got one yeah let me do one okay let's stick to the print let's stick to the print idea but take a different angle so the New York Times the New York Times when you think about it, you think this prestigious newspaper, it's all about the news. They want you to think it's all about the truth.

18:54That's their marketing. The New York Times has more in common with Zynga than it does the truth. The New York Times is a games company. And the numbers behind the New York Times and their gaming products is pretty amazing. So I don't know. Do you ever play their games? I'm like a paying subscriber to their games. Well, I know they have Wordle, and I played that one they bought wordle um the guy had made like the guy like made wordle for his girlfriend or something like that then it took off and then they ended up buying it but like i have a 22 days 22 day street going right now on the crossword puzzle on the mini crossword and how much you pay i think it's like 6.99 a month or something and what's the revenue on that take a guess a hundred million dollars a lot more than that so the New York Times just in Q4 their digital only subscribers was 289 million which is almost all their games it's a little bit of their cooking product as well but it's like mostly their games revenue and so that's 300 million in the quarter their gaming basically has pushed their annual subscriptions over a billion dollars a year for the first time ever and they released this chart that was basically like Like the New York Times bundle.

20:06So you have the news, you have their cooking section, their cooking product. You have the athletic, which is their sports, the sports thing they bought. And then you have games. So take a look at that chart right there. You could see that games, you know, few years ago, few years ago, games was roughly 15 % of time spent. Now it's over 50 % of the time spent in their bundle is on the games product, which is pretty wild. There's more time spent on games than on news. It has overtaken news. And so you have this thing that is just fascinating. It was like, you know, they used to in the newspaper have a little crossword section, a little Sudoku section.

20:45And what they did was as they transformed the product, they unbundled it. They made it a standalone thing. And what's cool about it is almost every game on my phone is just trying to like, it's like needy. How do I take all of your time and all of your money? And the New York Times thing is works way different. It's you have one a day. there's one mini crossword a day one crossword a day and one um you know one wordle a day you do that every day every day me and my daughter do it together we play wordle together and then i do the crossword on my own the crossword the mini crossword literally takes under one minute like my average time is probably 57 seconds to finish this thing so it's a very short game and so i'm able to like play a game and have that dopamine hit without it like taking away from my life by being like oh great now i'm putting hours on this hey baby what's the it starts with an e what's the disease that brought down Chipotle in 2009.

21:37Oh, you're right. Ebola. That's it. Yeah, well, she plays Wordle with me, and she gets to type, and then I come up with the words. And so, you know, the games are really fun. It's a really well-done app, and it's shocking to me how successful this thing has been. And so I wanted to just read you a couple things. So it says, basically, a few years ago, the time spun off cooking crossword offerings to standalone products, meaning you could subscribe to either without being a New York Times new subscriber. It seemed like an odd choice because the internet already had millions of games and millions of free recipe apps.

22:08But what they did was they just digitized decades of old crossword puzzles and old cooking recipes that they already had. So it's this kind of remnant inventory that they weren't using. And they took that stranded asset and they turned it into a viable asset, a live asset. And then they just modernized this. They put it in an app. They made it work really well. And super simple app. And it basically breathed new life into the company. The company has grown like crazy. So now there's like over one now between crossword and cooking. Check this graph out. Should we just start calling the New York Times a gaming company?

22:40Yeah, exactly. Yeah, you guys are those great games. You got like a sick blog that you talk about like the Trump trial. I love that too. Side hustle. Yeah. I love that little blog you guys got going. They have over, this was in 2020. So this is years ago. They had 1.3 million paying subscribers that paid on average, you know,$40 plus a year on the games and cooking product, which is mostly games. and they're not alone. So that's the New York Times. Then I opened up the YouTube app. Do you use the YouTube app? Because I opened it up and I saw something very new. I only use that, yeah. Did you see their new games product?

23:14So look at this. If I open up YouTube, these are games and it says play now and you don't have to download anything, right? So it's like I click play and now I'm going to be in this game. And this is a popular mobile game, this thing called States. it's like a little like risk type of game and so they have like 20 of these games it says instant games no downloads so YouTube's doing it now and then LinkedIn the other day announced LinkedIn games so they have three games on top of LinkedIn there's like a Wordle variant there's like a whatever there's like they took popular games they just kind of made their remix of it and if anybody needs engagement like real engagement it's LinkedIn right LinkedIn's got a billion users and you know but like There's not a lot of good content on LinkedIn to do, but this is cool because they basically made it where they have their Sudoku, they have their trivia, they have their word game.

24:08And basically you can see how other people in your company do. So it's like they already have the social graph of who's in your company and who are you connected to. So when you play the game, you can see how you compare to people you already know because they already have that social layer built in of like, you know, kind of competing amongst your... Who do you think they stole this from? Because imagine the meeting where they're bringing this up. It's like, hey, Sharon, you got any ideas? What if we call it LinkedIn influencers and we get famous people to post? Eh, been there, done that. And then this other person is like, hey, Charlie, what do you got?

Read the full transcript

24:43What if we just put risk in the feed of LinkedIn? You know what I mean? How would you justify doing that? So I don't know if they acquired a company that was doing this. or if there was just like, I imagine some product manager that looks like he's just got back from NAMM and he's like, I had an idea and I got it through. I got my manager to approve, my manager's manager. It went all the way up to the product org and went through the committee and it happened. They all said, yes, I get to launch this thing and like in six months, it's going to die. But I actually think this is actually a good startup opportunity.

25:18I think that if somebody built the third party LinkedIn games app. I don't know fully. I haven't explored the LinkedIn API and what's all possible. But if you can hook in and if you can build a game on top of LinkedIn, that's just like a total greenfield opportunity. And LinkedIn will buy it if you do a good job. If you build the actual games product that's getting engagement there and you don't have to invent the games. Just steal the games. And you're basically saying, proven game and new social graph. And that's the whole business model here. That's pretty insane. I did not see that they were doing this and that is actually quite smart.

25:53LinkedIn is the behemoth that somehow always works and so it's quite wise that they're doing this. The one that I don't believe in is Netflix is doing games. I don't know if you've ever seen like they have a games thing in like there's a trivia game you can play in Netflix but also if you go to the app store and you search Netflix as the game producer, they have like 50 game titles. It's like pretty insane how many mobile games that they have. I don't understand this. I don't think it's going to work. I don't understand the tie between this but you know basically secrets it's out. It's like, yo, games make a lot of money and people use it all the time.

26:26Maybe we too should be in the games market. That's wild. That's insane. That's what they're trying to do. That's awesome. Kudos to those guys. I've not seen that. I will. Let me do a quick thrill of the show. I want to promote something. I'm going to try and make it extra thrilly. Have you ever thought, while you're building stuff, you think to yourself, am I doing this right? I remember being in San Francisco and I thought, well, well, Sean's got a fancy office, therefore we have to have a fancy office. Or this particular CEO said, you have to focus on this one thing, so I have to focus on this one thing.

27:01So to grow Hampton, we came up with this podcast called Money Wise. And Money Wise is basically like a personal finance podcast, but for high net worth people. And I've done eight or nine of the episodes as like the temporary host. And I want to tell you what my biggest takeaway, which is to get wealthy, or even to spend the money once you're wealthy, there's no one way that people are doing it there's a lot of different ways that people are doing it and i've already like recorded i think 12 or 15 of these and i had to do nine already for the the um first season dude it's first of all it's insane that people reveal all this information so we basically what we do is we have people come on and they reveal their income their expenses exactly what their portfolio looks like and then like we'll dive deep on one topic like parenting or whatever.

27:45Are they anonymous or they put their name on it? I haven't listened to it. Half and half. So sometimes they're anonymous. And what we do is we change the name and we actually change the voice. And so there's a bunch of people who you know of that have been on, but they changed the voice. But then sometimes like the guy from Simple Modern came on and he's completely open about it. And he'll say, here's exactly how much I have in my bank account. Here's what we have in my index or in my portfolio. Here's how much income I have. It's insane that people reveal this amount of information. It's almost scary.

28:14And so my big takeaway is one, there's no one way to do it. Two, I'm shocked that people reveal all this information. And number three, the more money you get, the more intentional you have to become. Because these people will make literally$100 million and they don't spend any of it. And they're like, I don't even know what to do with this money. What's been a lesson learned either in probably in the spending side? So what's something somebody said about how they spend that you were like, oh, that's a good idea. That's a cool, intentional way of going about this. We talked about giving money away last time.

28:48You can't use that one. Use a different one. So I firmly believe that owning more than one home is a massive pain in the ass. And that's a dream that people want to have. They want to have a second or third or sometimes fourth home that a lot of people have. I think that is a huge pain in the ass. Place the word home with problem. It's like, I have a second problem in Tahoe. I have a third problem in Florida that I go visit once a year. Nice problems. Dude, it's such a pain in the ass is to have that. And unilaterally, people seem to regret having multiple homes. And so being intentional about spending money seems like a huge deal.

29:24One of the very few rich people things that I think is totally worth it, flying private. I think that is the one thing where it actually might live up to the hype. I think buying a plane, sorry, Preston, I don't know if that's worth it. But I think charging a jet as much as you can would absolutely worth it. And so we're doing this podcast, whatever. It's called Money Wise. You guys should look it up. I'll tell you quickly. I had this premise to make a hit podcast. I think you need one or more of the following. You either need great production. You need great delivery. You need a unique perspective.

29:56So unique perspective is like LeBron James talking. Great delivery is typically like comedians. And then great production is like cereal or whatever, like these like wondery things. my gap in the market that I wanted to exploit was the first one I think you and I do number two and number three and I wanted to do number one and so so far it appears to be working um so if you're a creator those are the three the three ways I think to do a podcast and that's my little pitch on money wise congrats that's a good good thrill to show I liked it um all right let's do let's do some other ones do you have another good one or can I do my ai camera one real quick do your ai camera one because I have something funny to tell you all right ai cameras So I play in this basketball league in San Francisco.

30:39Shout out to Ruben Torenberg, who hosts this league. He's been hosting it for like 10 years. And it's basically, it's called SF Tech Hoops, I think it's called. And basically, it's like people from the tech industry that like to play basketball. And for a long time, Ruben, basically, he runs the league with some real heart. And I really appreciate that. Meaning, he makes the teams, he has the league. There's the table stakes, what you expect. teams, jerseys, referee, scoreboard. Great. But then what he does is every week he writes an email recap with GIFs and whatever and he basically like team one took on team three.

31:11They were led by Sam Parr. He scored 13 points and he had a great buzzer beater blah blah blah. But then in the second half this is what happened. So he writes these great updates from the commish. So he writes his own like internal newsletter for the thing. The second thing he does is he films it. He used to film it basically put two tripods with the iPhone on each side and he would try to afterwards go through and cut a highlight. and highlight is a really generous term because you're talking about out of shape tech dudes like i made a game-winning shot last week and in my head and if you asked anybody that i talked to afterwards this was fucking jordan against the calves in 89 or whatever i was you know i was i was flying through the air you know hit the shot at the buzzer it was amazing it was like just and then i watched the clip and i was like uh like you could literally you couldn't fit a book under my feet where I jumped.

32:01I was like, this is ridiculous. This looks slow. This looks terrible. This is like a game loser, not a game winner. So Highlight is a little bit generous, but either way, he puts the TLC into running this league. So he just bought this new thing that is a game changer. And he bought this AI-based camera called, I think it's called Veo. And there's a bunch of these. There's like four companies doing this, but Veo. Check this out. Basically, it's one camera. It's a smart camera that you post on a tripod. And it does a couple of very basic things, things that sound trivial, but make a huge difference.

32:36So he used to have two iPhones because you needed to record both sides of the court. And basically for one iPhone, half the time when everybody runs to the other side of the court, it's just empty. And so then he could never have like a full video of the game because he couldn't get the camera to follow it, right? He'd have to hire somebody to manually like swivel their head and do this. But now with AI, basically it's one camera that just tracks the ball at all times. So this works in soccer, it works in basketball, it works in football, it just tracks the ball and the players and just keeps everything in the center of the frame without having to have a human doing it.

33:07The second thing it does is it uploads it all to the cloud. The third thing it does is it live streams it all, which is cool because now people can watch your games, which is like friends and family can watch games. The fourth thing it does is it can try to cut highlights. So it can basically try to identify a cool moment and then cut the highlights or keep track of stats. It's just getting better and better. These are all software updates from here. The hardware is just camera with enough of a chip inside that can connect it to the internet, connect it to the AI software. And so these companies are crushing it.

33:35They raised over$100 million in funding. And it's like some European company. There's four or five competitors. All of them have raised a bunch of money. And I think they're all doing really well. So I noticed this at our game. And then my brother-in-law, who's got a kid that plays competitive soccer, she's like seven years old. And I was like, dude, have you seen this thing? He's like, bro, it's on every field. Like this is like, you can't go to youth soccer now and not like every single field has one of these. And so I think the same way that, you know, Steve Jobs had like the vision, I think it was Jobs or maybe it was Bill Gates, but it was like a computer on every desk.

34:09I think it was Gates. It was a computer on every desk was the goal, a personal computer. and I think now it's going to be basically a camera on every field right it's like every single high school every single middle school every AU game every you know travel team they're going to use these things because why not well somebody's going to make the investment one time they're really it's not one time so alright so for the most popular version it's a thousand dollar one time expense and then it's $130 per month yeah the most expensive one I think there's like cheaper ones than that I don't think you have to get the crazy one But yeah, that price is going to go down.

34:45The$1 ,000 hardware is going to go down. But the$100 a month is going to stay there. But if you're a team or really, you don't even have to buy it per team. It's like the league needs to have it. So it's like the venue needs to have it. And I just predict that every venue is going to have these. Whoever wins is going to get these into every single field, every single court. And it'll just be that way. Tennis, wrestling, every fringe sport. There's people who want to watch. It's the family, the friends, the athletes themselves and their coaches. And there's enough motivation to do this. Their website is so good that it makes me want to play soccer.

35:23It's sort of like GoPro where the footage is awesome that I got to get into snowboarding right now just so I can go and live a life worth recording. Dude, that's how I felt when you were talking about the magazine stuff. I was like, yeah, the wind blowing through my hair as I'm on this boat. Yeah, maybe I do want that lifestyle. Yeah. Do I want to be a boater? That's how I feel when I go to their website. This is, A, this is awesome. B, I'm shocked at how large this is. I guess it's not a surprise, but it's sort of as a surprise that there's multiple companies that have raised nine figures to build this.

35:55I think these are doing, you know, 50 million plus a year in revenue minimum, you know, the leaders of this space. I don't know the exact numbers, but like ballparking, I would be surprised if it was under that. This is absolutely insane. I never in a million years would have thought that this would become a thing. I have the opposite opinion which is this is an obvious idea it's obvious that it's working but it's not obvious that like no I think this was obvious before dude when like why didn't you start it well because the idea this idea has been around for a long time so for example in NBA stadiums there's like an enterprise version of this called Second Spectrum and there's a company called Synergy Sports that basically there's like cameras that they install in the in the NBA venue that tracks all the players and all the motion and it keeps track of certain specific advanced stats for the teams.

36:44And so this idea of like, oh, wow, couldn't you either install cameras or use computer vision to track stats? That's interesting. Then there was Flow Sports, which is basically live streaming niche sports like, you know, jujitsu competitions, wrestling competitions. And they were doing tens of millions a year in revenue. Yeah, their office is here is in Austin and I've been to it and it's sick. It's really cool. It's a big company. And for those, those are for more official competitions, like, you know, the Texas State, you know, karate championships or whatever. Not like, you know, little Susie's soccer game, which like, you know, Susie's parents and grandma and whatever want to be able to watch.

37:21Like back in college, I remember my roommate Trevor, he would always watch his little sister's basketball games and he'd be on his computer and he's watching this greeny footage. And I'm like, who the hell's streaming this ninth grade girls, Wyoming basketball, regular season game. And he's like, he's like, I pay for this thing because like we pay and then this guy films it and then he's, you know, he uploads it later. It's not live stream, but he uploads it later. And I watched the shitty footage, but like, I really want to see my sisters play. Like that matters to me. I'm willing to pay like my price sensitivity.

37:54It's like, I will pay the equivalent of a Netflix monthly subscription, but instead of giving me like all the world's best content, I get my niece's games. And it's like, there's an emotional reason to do that. So this idea was around for a long time. I've noticed this, but it needed a technology inflection and it needed the AI camera where you don't have to hire somebody. The quality is now good enough where it's actually fun to watch. You can live stream it, record it, cut highlights, all that shit. And so now I feel like the idea, it's an idea whose time has come. And we were, I was talking to my buddy Luke about the AI, like the AI wave.

38:28He's in my AI tutoring group where we learn about AI together every week, once a week. And he's like, whenever there's a new technology shift, he goes, I always think back of I asked the question, what is the restaurants of menus on the internet of this wave? I go, menus on the internet? What do you mean? He goes, well, when the internet first came out, the very first obvious startup idea was like, well, let's just take restaurant menus and put them on the internet. He's like, before we could do DoorDash and online ordering, all the next gen shit, the first thing you do is you just put the menus on the internet, just a picture of the menu.

38:59And he's like, for every tech wave, there's always like the like, very obvious, it's kind of not where the thing is going to go. But it's like immediate value add, no brainer, like, wave one of what people do on these apps. It's like for the iPhone, remember, it was like the beer app, the flashlight app, the calculator app, like that was the menus on the internet. And now with AI, there's some things like this that are like the menus on the internet version of what you can do with AI. Hey, quick message here, because you know that feeling when you send a wire and it actually works? No friction?

39:31Well, I've used Mercury for years now, and let me tell you, it just works. And that's why I use it for not one, not two, but eight of my companies. From credit cards to invoices, I have everything in one place. There's no janky dashboard. I'm never told, please visit a local bank branch. None of that tomfoolery. And a few months ago, I landed a big client. And the first thing I did, I sent them a clean, branded invoice. Boom. Deal closed. Cash in the door. That's the kind of banking experience I want. And that's why I use Mercury. So if you're running a startup and you want banking that feels like it's built in this century, well, go to Mercury.com and get started in minutes.

40:03Mercury is a financial technology company, not a bank. Bankless services are provided through Choice Financial Group, Column A, and Evolve Bank & Trust members, FDIC. So you're AI tutoring person. It's now warped into a studying group? Oh, yeah, bro. It's growing. What is it? I don't even want to tell you. It's like Fight Club. it's like Fight Club with no fighting just screen sharing on Zoom. But is it like a group of you who meet and you just come with homework and questions? It's three of us who people I think are awesome that I wanted an excuse to hang out with. So it's me, it's Matt Mazio and it's my buddy Luke.

40:40And I'm like I wanted to hang out with these people more anyways. They're also in AI, they're investing, they maybe start companies in the space whatever. And it was like hey let's just do this together that way it's a little study group where you see something and then one person says something and then the other person pushes back. He's like, well, I don't know. What about this? And everybody gets a little smarter for doing it. What are your biggest takeaways now with AI then? Because I don't know much about it. So Sam Altman recently said something. He goes, there's two types of companies in AI.

41:10There's the companies that can't wait for us to release a new model. And there's these companies that can't sleep at night knowing we're going to release a new model. Meaning... He's like, we're going to crush you. They're not saying this, but the way they've architected their business is if we make GPT-5 better than GPT-4 and we improve a bunch of capabilities, the model gets smarter, it gets better at doing all the things it's doing. Which he's like, by the way, that's exactly what's going to happen. Duh. Like, insane to bet against that. He's like, they risk being, like, you know, you know, blown up.

41:42Like, you know, they become obsolete when that happens. I'm pretty sure he goes, we're going to steamroll them. Yeah, he goes, those companies will get steamrolled. Yeah. Which is not a good thing. That is amazing. So then the other companies, he's like, the other companies are begging us, can't wait for the next model to come out because it's just going to make their product better. So then the group, we were talking through like, okay, what does that really mean? Who are the companies that fall into group A and fall into group B? And there's an interesting discussion around that, but I'll just give you like a simple example.

42:12Let's say you're some company that you do transcription, translation, and whatever for companies that are... Rev.com. But not Rev.com. So Rev.com says, pay us. Rev.com is a good example of the Steamroll type company. So it's basically, it's like, pay us. We do transcription really good. We have human transcribers. They're great. It's like, well, guess what's going to be better than the human transcribers? GPT5. It's going to be awesome. And it's going to be way cheaper than Rev.com. It's going to drive your price to zero and be better. So that's like, Rev.com is in trouble. Then you have a company that's like, cool, we do transcription translation in the context of this certain healthcare thing, this workflow where doctors need to transcribe their notes on the go, and it needs to be really high fidelity.

42:55And today that transcription is done by a human, but like, whatever. It's like, they have a full enterprise workflow. And if the transcription capabilities get better, they're like, awesome, our product got better. but the product was like open ai is never going to build the thing that integrates in with the the doctors you know like um whatever you know healthcare record system that they use like they embed themselves in a workflow and that's like 90 of the product and the 10 improvements to the the ai the transcription the translation but whatever it is if those get better great our product got more effective but it didn't make our product obsolete because we have this 90 that we around it that is really specific to a certain use case, certain workflow.

43:39And so we can't wait for the next model to come out. Versus maybe other companies like Rev.com or companies that are like, we're like OpenAI, but we're better at... Here's an example of a company I think is at risk. These companies that do text-to-voice. So 11 Labs is one, PlayHT is another. Basically, they're like, we're better than... like we can do AI, you type in a thing and we can create a human sounding AI and we're going to fine tune our model to do that. But then OpenAI releases, like every month they just release a new thing. It's like, yeah, we have text to voice now. Check it out. Here's the demo.

44:14The demo is awesome. It's only going to get better and then it's going to become a standard API for anybody to use to use text to voice. It's like, I think those companies that are trying to be like, we have our own proprietary model, our own fine tuned use case, they're going to really struggle because they can't compete with the behemoth. How are you taking advantage of this then from a business point of view, or are you? I would say on the investing side, I'm much more measure twice, cut once right now, meaning I'm not spring and praying a bunch of checks into a bunch of random AI companies.

44:47I think it's really hard to figure out right now which companies actually have legs. Also, they're all really overpriced. So I have this combination of really high price, really low traction. Product is really good in a demo, but not really good in production. and I don't know if they're going to become obsolete due to open AI. So there's a bunch of problems there. It's like, actually a better bet was just like in the stock market, just buy companies that have like a massive advantage when it comes to AI. So go buy NVIDIA, buy Facebook, buy a bunch of stocks that are going to benefit from AI, whether they're not just like a one random startup that I'm hoping is the one out of a thousand startup that becomes enormous.

45:22Well, that's what Morgan Stanley put out this report and they said, they go, AI is going to be a big deal. Unfortunately, we... Well, not unfortunately, but we think that it's going to impact big companies who are already established. It's just going to make them... There's going to be more value in making those companies better than there is starting new companies. Exactly. And they actually said marketing... And the reason I thought it was cool is because I own stock in a marketing technology company. And they're like, we think that marketing technology and that type of stuff, Salesforce, HubSpot, whatever, that's going to be the biggest sector that's going to use this shit to grow.

45:56Well, I think it's a safer bet. and it's a more obvious bet. I don't think that investing in startups right now is a bad idea. I just meant it's really hard right now and it's unclear to me and I haven't put in the time to get a lot of clarity on which... I don't have a bunch of startups. I'm like, these are going to be winners in this space. I just haven't been able to get that level of clarity yet. So it's like measure twice, cut once, meaning first I'm like, let me just learn this in more depth. Let me use all these tools, which is what we do. So like in these sessions, we will just be like, cool, here's a tool that could do X.

46:26And then he's like, you drive. And I go and I start trying to build a thing that's going to be useful in one of my businesses. Are you paying this person? Yeah. Still? Dude, this is so smart. Because we did it as a group, the sessions are more fun. And it's a pretty valuable network of people to be really tight with, which is ultimately what you want. You want the thing to be so mutually beneficial that the financial outcomes of the thing are so secondary. The primary should be the session is fun and these people are awesome and I get to hang with these people. these people, I get to basically, you know, iron sharpens iron with these people right now.

47:00That's like what I wanted this to get to. And so I feel really good about that. Dude, that's so smart. More people should do this. I mean, I used to do this with book clubs, but if I had a very specific interest like you have right now, and even if it's just a temporary thing that lasts six or 12 months, that's the way to go. It's so smart. That's such a smart thing for you to do. Well, the smartest people, I think, always did this. I can crypto. I know people were doing this early on. You know, I remember hearing these like sessions about South by Southwest where I forgot whose room it was, but it was like, everybody used to go up to Garrett Camp's room and at South by Southwest, it was like 15 people that were all kind of like loose friends like this, but like a lot of mutual respect.

47:37And it wasn't like a paid party or some like event with sponsors. It was like, no, dude, like we're here to basically talk about everybody should have opinions on where they think the puck is going. And then they would debate. And that's how Matt Mazzeo actually got in with Chris Saka. Saka was like, who is this motherfucker that has like really interesting things to say? It's like, he's an agent at CAA in Hollywood. This guy should be in the tech world. And he recruited him from there. And this is where a lot of the guys who invested in Uber early on, like Garrett and Travis were in the room and they were talking about Uber at the time.

48:10And Gary Vee was in the room. And there's this legendary story. I have no idea what actually happened, but I remember hearing these stories and being like, I need to get into rooms like that. What is a room like that? And how do I make a room like that? If I either need to get in or I need to make a room like that. What was the story of the room? Well, I just told you. Yeah. Ari, was that the second time this episode Sean copped an attitude with me? Well, I'm like, I told you the story. You're like, well, so what happened? I'm like, well, that's the, I told you everything I know, bro. I don't know anything else.

48:37Does Zoom have like a bitch slap animation that I could use? I know they got a thumbs up. Yeah, you know when you do the thumbs up and it like starts bubbling hearts behind you? Do they got a middle finger? Let's see what happens. Yeah. Does that work? That's the second time. I apologize. I'm a little sassy today. I could be catty on Wednesdays. I know. My bad. I apologize. Is that the pod? Do we wrap up there? I guess so. I think I need to go work on myself. Go meditate. Chill out. All right. That's the pod. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off.

49:17On the road, let's travel. Never looking back.

49:25All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you can tell that it's actually made by a startup founder.

49:52It's an entrepreneur. You can tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.

50:17For more information, check out Mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.

From the publisher

Episode 592:  Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) break down the economics of luxury hobby magazines, make a prediction about Ai cameras, and explain how to find the next tech wave. 
Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5
—
Show Notes:
(0:00) Craig Fuller's field of dreams
(5:12) $50M side hustle
(9:16) We call to find out EXACTLY how he did it
(19:02) The New York Times is a gaming company
(23:27) Idea: Third party LinkedIn games developer
(27:00) How rich people spend money
(29:00) The myth of the second home
(30:57) Ai cameras
(36:31) Prediction: A camera on every field, every court
(38:31) How to find the next wave: What's the next menus on the internet?
(40:41) How to avoid product obsolescence
(44:09) "Measure twice. Cut once"

—
Links:
• FreightWaves - https://www.freightwaves.com/
• FLYING Magazine - https://www.flyingmag.com/
• Firecrown - https://firecrown.com/
• Veo - https://launch.veo.co/
• Grab HubSpot's free AI-Powered Customer Platform and watch your business grow - https://clickhubspot.com/fmf

—
Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

—
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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