In short
My First Million Podcast Episode 671 Summary
Episode Title
We hosted a slumber party with 12 billionaires (our minds are blown)
Hosts
- Sam Parr ([Twitter](https://x.com/theSamParr))
- Shaan Puri ([Twitter](https://x.com/ShaanVP))
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Episode Overview
In episode 671 of *My First Million*, hosts Sam Parr and Shaan Puri reflect on a transformative weekend spent with a group of billionaires in Greenville, NC. The duo discusses key lessons learned from this unique experience, sharing insights on entrepreneurship, business strategies, and personal growth.
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Key Lessons and Takeaways
- Fish Where The Fish Swim, Not Where The Fishermen Stand
- Concept: Focus on emerging opportunities rather than established paths taken by the majority.
- Example: Jesse Itzler's foray into coconut water after observing its popularity among endurance athletes led to a successful partnership with Zico Coconut Water.
- Man Does Not Sell Chocolate, He Becomes It
- Concept: True engagement in a business leads to deeper insights and success.
- Example: Mr. Beast's intense involvement in his chocolate brand, Feastables, exemplifies how personal commitment drives results.
- Non-Obnoxious Confidence Beats IQ
- Observation: Many billionaires possess average IQs, yet their confidence and unique perspectives drive their success.
- Example: A billionaire's simplistic use of AI tools highlighted a lack of deeper understanding, reminding us that confidence often overshadows raw intelligence.
- I Am
- Concept: Self-perception influences decision-making and life trajectories.
- Insight: Believing in one's potential shapes choices and opportunities, emphasizing the importance of a positive self-image.
- Take Your Billions and Shove It
- Concept: Wealth is not the ultimate goal; personal fulfillment and family often take precedence.
- Example: A billionaire shared his commitment to family over business, showcasing a balance between personal life and professional ambition.
- Hard Work... Maybe?
- Discussion: The perception of work ethic varies among successful individuals.
- Insight: Some successful people operate efficiently with less traditional work hours, emphasizing the importance of working smarter, not harder.
- Health is the New Status Symbol
- Observation: The group prioritized health and wellness over material possessions.
- Example: Participants engaged in healthy practices and focused on fitness, illustrating that well-being is a key indicator of success.
- Midwit Meme in Full Effect
- Concept: The discussion reflected varying levels of understanding and intelligence within the group, leading to humorous insights into decision-making processes.
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Notable Guests Mentioned
- Mr. Beast: YouTube personality and founder of Feastables.
- Jesse Itzler: Entrepreneur and author, known for his unique business ventures.
- Founders from Airbnb, Reddit, and others who contributed to the discussions.
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Conclusion
The episode highlights the profound impact of personal experience and observations gained from interactions with some of the wealthiest individuals in the world. The hosts emphasize that success is not merely about financial wealth, but also about personal growth, health, and the relationships one nurtures.
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Additional Resources
- Get Shaan's Weekly Email: [Shaan Puri's Website](https://www.shaanpuri.com)
- Hire Global Talent: [Somewhere](https://www.somewhere.com/mfm)
- Banking Services: [Mercury](https://mercury.com)
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*Produced by HubSpot Podcast Network*
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00All right, Sam, we just had an insane weekend together. We got to talk about it. I feel like I can rule the world. I know I could be what I want to. I put my all in it like my days off on the road. We just lived in a house for a weekend with 25 other founder entrepreneur types. Probably five to 10 of them were billionaires. A bunch of others were close. And we didn't just like talk or hang out. We literally like slept under one roof, sat in saunas together, played basketball together, went to Walmart together a bunch of times. My Airbnb had bunk beds. So we bunked together. It's as close as two men can get.
0:42So we had an experience. And I have in front of me several sticky notes of golden lessons learned. And I phrased each of them. I don't know if you did this, but I phrased each of them to make it fun because nobody wants to hear your vacation story. That's one of the great rules of storytelling is just never tell a vacation story. Because it's so fun for you, but they weren't there. Nobody cares. But I think we should tell the biggest lessons learned with the story that backs them up. So it's real, not just a generic lesson. And I phrased all of mine like it's Confucius. Like, you know, Bruce Lee whispered this into your ear.
1:18Yeah, I dig that. And to give the background, basically, I think like three years ago, you tweeted out, I want to play basketball with interesting people. I think Mr. Beast like DM'd you and you're like, wait, is this real? You ended up phoning him and he was like, yeah, come to my place. I want to meet interesting people. The first year, you and Ben organized it. It was like 19 of us in an Airbnb. And we were like, what are we going to do? So we play basketball. The second year, you organized it a little bit more. And you had an itinerary. This year, you guys killed it. It was awesome. It was an amazing event.
1:50I do like meeting interesting people when I go to conferences or events. I just hate conferences or events. Like I get a pit in my stomach when I have to go and I know it's good for me. And I know in the end I'll meet some cool people. I just hate the format. I hate the structure. So it was like, well, what's, you know, instead of just complaining about it, what's a structure I would like? It's like, well, I don't know. What if it was just doing the thing I love was playing basketball with those people. We basically play ball all day and then we talk at night. And that was the core idea is to use basketball as the icebreaker.
2:22And you broke your knee in the first two hours. Yeah, yeah. So this was an event where you could tear up your knee and be done in the first hour. And I still had a good time. That means it must have been a good event because normally that's pretty brutal. I did have a little pity party for myself, but I feel better now. Are we allowed to say who was there? Yeah, I think we could say some of the people that were there. Yeah, let's go for it. So Mr. Beast, who like, you know, everyone knows him as the guy on YouTube with hundreds of millions of subscribers. I think he's a paper billionaire. I think that's public.
2:52he's one of the youngest billionaires in the world I think he's 26 years old and he's worth a few billion dollars he's one of the most famous people also in the world one of the most recognized entertainers in the world and when you hang out with him he's also one of the like most intense fun to be around you know just wants to play all in like somebody said this once about Elon they go he's playing he's playing life as if as if the simulation theory is true you know Elon has a simulation theory it's not just be one of many simulations and And so he therefore just goes all in because, okay, whatever.
3:24Let's make this the most entertaining version of that simulation. I think that's how Jimmy plays life too. So we are with him. It was one of the founders of Airbnb who like on paper, like according to Forbes is like the hundredth or 90th richest person in the world. It was another billionaire who was one of the first investors in Tesla and SpaceX. It was the founder of Reddit. It was Jesse Itzler who's on the podcast. You, me, Al Doan, who runs like a quilting company that does nine figures a year. Tons of people. David Perel, Nick Huber. It was awesome.
3:57You want to start first? Yeah, let's do it. All right, I got one for you. Here's one of the lessons I picked up. And this is about the business ideas that these guys were thinking about. So if you're out there and you're wondering kind of like, where's the opportunity? What should I be working on? Here's what I picked up from some of the most successful people in America. and it says fish where the fish swim not where the fishermen stand confucius aka me did you just make that up you saw me writing these five minutes before we well i thought you had heard that did you hear that somewhere else there's a scratch out on it right but did you get like chinese food last week and that was like a fortune cookie dude i've had my share of kung fu chicken all right let me just tell you some of the ideas that i heard from people who were in um at this event So you mentioned Jesse Itzler, and I think one of the public things that he's done is he got really into racing, like running endurance races.
4:51So he just followed his curiosity. 100-mile races. 100-mile races. He started doing 100-mile races. While he's doing 100-mile races, he notices that the runners that are trying to do these amazing physical feats are drinking coconut water. And coconut water was a big part of that super niche community. And he became a believer and spent time hunting down what he thought would be the best coconut water company. ends up finding Zico Coconut Water, partners with them. And Zico now is a big success. They ended up selling, I think, to Coke and they're in Whole Foods. It's one of the big coconut water brands.
5:22And he found it when he was small and just exploring these uncharted territories. So here's some other ones that I heard. There was somebody there who's making hundreds of millions of dollars a year selling board games. I'd never even had that on my bingo card. I didn't know that was an option. I did not even know that you could do that. There was somebody there that was investing millions of dollars into women's sports. And not even just women's sports. They're trying to do things now where you just buy a piece of a college program. I didn't even know you could do that. That's for sale? What is that for sale?
5:59Where is this listed? It's not listed. I went to a talk recently with this billionaire who owned the Timberwolves, Mark Lazzari or something and he was talking about the bucks and he was talking about how he's trying to buy college do you buy the rights they're going to like the university of alabama or whatever and they're just like cool we'll give you 500 million dollars for the alabama sports program and we want to own 51 but it's like do they buy the future earnings is that what it is they're basically i think what's going to happen is again it's uncharted territory you don't know exactly how this is going to play out but i think the short version is the college will spin out the program their athletics program as its own business entity.
6:36They'll sell equity in it. They'll use that equity to finance all of their sports, like women's lacrosse, like things that aren't going to be the big revenue generators. So they use it to fund all their programs and maybe even school stuff. And then the costs now are born by the private equity person. But now it's this asset that didn't even exist before. Like these college programs can make a lot of money, media rights and all this stuff, but they weren't even for sale. Somebody was doing that. There was somebody there that was like, And yeah, seven years ago, I just got really obsessed with water.
7:07I'm like, yeah, me too. I thought my whole life. He's like, no, no, no. Like, I got really obsessed. Like, do you know what kind of water you're drinking? And I was like, no, like, is this bad with microplastics? What's going on? And he was just like, yeah, like, I got obsessed. And so I just started studying where's the cleanest water from? Where's the healthiest water from? And I realized that water was going to become like oil, that people were going to more and more be drinking, not tap water, but they wanted, they're going to want basically bottled water, canned water, things like that. And that water is going to have to come from somewhere.
7:35And I wanted to find the best sources of water. And so I went to West Virginia and I bought this aquifer. This is the spring. I brought this giant water source. And he was like, you see that drink you're drinking right there? It's like some brand, like popular brand. And he's like, that's our water. They use our water. So that's good water. And I was like, what? This was just a side quest that he went on. And again, it was curiosity driven. Was this one of the billionaires? Yeah, basically. I mean, not billionaire, but yeah, like whatever. Close, close enough. hobby. There's a guy there, Al, who started a quilting company with his mom, a Missouri Star Quilt Company.
8:08And they sell fabrics for people who want to make quilts. His co-founder is his mom. I have a planned vacation. So he owns this thing. The company is called Missouri Quilting Company. And he basically bought... He did a podcast three years ago with us where he explained where he bought a town. Hamilton. Is it Hamilton, Missouri? He bought like an 1800 person town where they own every building and they're building the Disneyland for quilting? Just the thought of that. So first to go into quilting, smart guy, like, you know, could have done any business, goes into quilting. It's like, what are you doing, man?
8:40You're throwing it all the way on quilting? Does a business with his mom, right? Like again, independent thinking, not just following the herd. So then starts the business. His mom does the YouTube channel. He does the business side of it. Business keeps growing. And then it's like, you know what we could do? We could create the Disneyland for quilting. And he literally goes and buys a town. Again, is that for sale? Can you do that? How do you do that? And that just kept happening, which was like people who were playing games that didn't even seem popular. Another lesson there was, there was a person there who had sold a piece of their company to Churnin.
9:14And Churnin is now kind of known. I first heard about it maybe like 10 years ago. And Churnin is this really interesting investment. They're most famous for - PCG. Yeah, you know, Peter Chernin was the CEO of Fox. So he's like a big swinging dick. He's been a baller for years. But they're most famous amongst like normal people because they bought Barstool when it was nothing and helped make it something. Correct. And they just had this, again, independent thinking where they were like, hey, I think these things that other people see as small kind of toys, things that aren't going to make a lot of money, you know, media brands, blogs, YouTube channels.
9:50I think these things are going to be big. I think basically, and they had this thesis, which was content to commerce. It's like, I think if you're kicking ass at content, you're going to be able to, instead of just making your money through ad revenue and sponsorships, you're going to be able to sell stuff to those people. And they had this content to commerce thesis and they go and they buy barstool content and ends up being this juggernaut with commerce. They buy, um, uh, they bought exploding kittens and they bought a meat eater and they bought surf line that all these niche content brands.
10:19We had a guy on the The plant daddy. I met with them a couple times. There was early discussions. Well, three meetings that I had with the hustle. And I was like, what the fuck do you guys know? Didn't get that one right.
10:36Turns out they know a lot. They know a lot. Did he just slide a P &L across the table? And he's like, I'll leave you three minutes alone. They told me this story. And I was like, you're full of shit. You don't know what you're talking about. Like, you're talking about my company, right? I was like, you know, like, but they were right. I think the premise was correct. But yeah, I didn't have that confidence that we're talking about now. And dude, they're made of fortune because the market overlooked these brands. These brands were not valued like high-flying tech companies, but they became, you know, multi-hundred million billion dollar brands.
11:14I really admire what TCG did. Yeah, they're the best. There's so many investors that all love to sound like they're smart and contrarian. And they're all just, what's your thesis? AI. AI is going to be the future of everything, right? It's like, okay, you're not wrong in that. But there's something really impressive about somebody who looked at just like this magazine or this blog or this YouTube channel. Doug DeMoro, who was on our pod. We've actually probably had three or four people who sold their company on the pod to those guys. Right, right. And they've been right. And they've been right in a very, very big way.
11:45So I'm very impressed by them. So to me, that's the principle. Fish where the fish swim. So fish where the real opportunity is, not where the fishermen are standing, not where all the entrepreneurs are huddled up. This portrait cookie says, man does not sell chocolate. He must become chocolate. Okay, so what does this mean? Three years ago, when we did the first version of this event, Jimmy, aka Mr. Beast, had launched his chocolate brand, Feastables. And it was like, okay, selling chocolate to little kids. I had the opportunity to invest. I think I had a$40 million valuation was like the Series A.
12:21And I passed. In like the Beast Empire or chocolate? No, in Feastables itself. So I kind of thought about it. I was like, I don't really get it. I didn't really know much about the chocolate industry. I thought his involvement was going to be like this. Normal influencer brand is I'm doing my thing. I create my content. Oh, my manager hands me this. Hey, buy this. Smile. Put it down. Move on with life. So I thought he's just going to influence it. I thought he's just going to hold it up and buy it. What I didn't realize is that this guy was going to go so deep into the world of chocolate and end up knowing everything about chocolate and end up running this company like an absolute maniac founder.
13:00If I had known that, if I had known he was going to bring his full intensity at this, I probably would have thought about it differently. I thought he was just going to hold up the chocolate bar and see how many people clicked the link. I was dead wrong. So I want to tell a quick story. You were there for one of the Walmart runs, right? No, but I have a bunch of Walmart stories. So we're sitting there. We're about to record. He walks in. He's like, hey, before we do this, do you guys want to go to Walmart? Which I realized at the time sounded like a sort of strange request. Nobody's ever asked me on a mandate to Walmart.
13:29We walk in and he takes us to the chocolate aisle and basically gives a like 10 minute masterclass on the chocolate industry right there in the aisle. And while he's doing it, he's not just like explaining like, well, this is how it works. This is how we do this. Our revenues is whatever. He's also simultaneously restocking the entire aisle. Like he pulled the cartons up to the front because they were like three inches recess. They were pushed back too far. Some of the bars had followed over. They were crooked. He straightens every single one of them out. He puts the right flavors in the right spots.
13:59If a bar was crinkly or broken, he's like, he'd throw it to his chief of staff. Like, Hey, can you buy this? I want to have like, we should only have good bars, no broken bars up front. And he would basically restock the thing, but his hands were moving at a speed, which showed you, this is not the first time this guy's done this. So he, he restocks it. And one of the popular flavors was out. And so he takes out his phone and he's like, Oh, I have a badge. And so he just badges into the back of Walmart and goes and gets the box himself and restocks it. And I was like, does any vendor get to do that?
14:26He's like, no, not exactly. But they know like, I just do this. I care. I really care. And two things stood out to me. The first was obvious, which was when high intensity obsessive people want to win, they do the same things that the rest of us do with the knob dialed up to 12. They just take the knob and they just crank it past even where you think it could go. And for example, he was like, I think you were there. He was telling the story about like missing a flight or something like this. He like told a story about how apparently he flew to DC and had a connecting flight to North Carolina or something wherever he lived.
14:59And he was like, you know what? Screw it. I'm driving from DC to Greenville, North Carolina. It's normally like, I don't know, a three hour drive or something. But I noticed that there's 14 Walmarts in between on that route. I'm gonna stop at every single one of them to learn. And it turned like a three hour drive into like, you know, a 20 hour drive. And he told me at one point, he goes, I have scanned. I guess he's got some app where you scan things in Walmart and it teaches you about each SKU. He said he scanned every single product in Walmart. And I don't know if he was like, if someone said, oh, no, I've scanned all of them.
15:29You'd be like, oh, so it's like saying it's a thousand degrees outside. You're just exaggerating. But with him, I was like, oh, I bet you, you literally have scanned every single one of them. In the podcast we did, he was like, yeah, like, you know, we want to do a thing where you buy every item in Walmart for somebody in a video. And he's like, you know, but it's$16.2 million. of dollars. It's like he knew the actual cost of the total inventory. If you bought one of everything in Walmart, like what it costs. I forgot what the number was. But I don't want to make this just a Jimmy Lovefest because there was another guy who was a top seller in Target.
15:59Yeah, man. I heard him nerding out. It was wild. He took us to this shelf and he was like, this shelf right here. He's giving us a tour of Target and it shows you how the store works. This shelf right here is the most profitable shelf in Target. It is the highest profit per square inch, which is how Target measures success. And he's giving us this Target Masterclass. And we were like, are you also in Walmart? He's like, yeah, we're in Walmart, but we're not doing so well. And I asked him, what's exciting for you coming up? And this guy runs a billion-dollar plus company. I assumed he was just going to say, I've got some board meetings to line up.
16:31I'm taking the family to Aspen. And he goes, actually, I'm working the next three weeks as a Walmart associate. I was like, what? And he goes, yeah, I'm going to be, he goes, our sales in Walmart are not the same as in Target. And I've been trying to figure out why. What I found remarkable is that you expect the people who are the most busy, the most accomplished, the most high net worth to be above these tasks. Jimmy restocking the SKUs himself. This other guy going to be a Walmart associate for three weeks. You know, they don't have to do any of this, but they're going to do it anyways. They're not just doing it now, now that they're successful.
17:06that's how they got here. And so that was the first really big takeaway from this whole thing was the intensity with which certain people play the game of business and how that leads to success. That guy who you're referring to was the quietest person there or one of. And there was a point where I was hanging out with him. He goes, can I get your guys' opinion? You know, I'm thinking about potentially making some type of business move, which would value us at this valuation. And we were like, what valuation? And it was like in the billions. And we were like, do you know who we are? Why are you asking us this question?
17:43What are you talking about, man? I don't know who you asked this question to, but he was the most humble person there. And he was crazy successful. It was pretty wild, that guy who you're talking about. All right, I have one. Confidence beats IQ. you. So, you know, there are a lot of like really successful people out there. Like when I read Warren Buffett's biography, he does the opposite where he is like, oh, you know, I'm just this guy. It's like, dude, you're a bona fide. Aw shucks downplaying them. Yeah. It's like, you're a baby genius. Like he was like when he was like four, he was like making 10 grand a month selling Pepsi.
18:22But in general, the group of people who we had there, there were some people for sure who are genius. I think Jimmy is one of them, actually. I think when you talk to him, he's brilliant. And Mario from Oscar was one of them. Mario co-founded a company called Oscar, which is a health insurance company, which is one of the hardest things ever to do. It's worth publicly traded$4 billion. So he's like the man. And he doesn't even speak English. Or he does. That's a second language. So he's from Germany. He speaks genius. Dude, imagine going to Germany and revolutionizing the German healthcare bar.
18:56You know what I mean? It's pretty wild. extra degree of difficulty yeah just go to someone else's motherland and fix their shit yeah which is wild but you know he was a genius but in general dude the wealthiest people there i noticed we're not even close to the smartest and here's an example one of the billion there guys was there he goes man ai is just gonna change the world you guys i don't think you guys get it like i use it every day and i was like how do you how do you use it he goes i could show you right now and he pulls out his phone and he talks to chat gbt and he goes hey chat gbt you I have a question.
19:29And he starts reading a question to it. And then he's like, now watch how amazing it is. And it repeats the answer. And I'm like, oh, so you're saying that you just use chat GBT all the time? Yeah. And I was like, well, have you trained it? He goes, you could trade it? He didn't know that you could do these things. And this particular guy ran a company doing billions a year in revenue. I guess what I mean is like the percentage of intelligence greater than me or you or someone else there versus impact or net worth was not like that. It wasn't totally. Totally agree with that, which is that when you sit in a room like this, two things happen.
20:09One, you just get to sample like it's Costco and it's noon at Costco and you're just getting to sample different lifestyle. Oh, what do you do? Oh, wow. You seem kind of stressed out. Gotcha. Like not interested in going down that aisle. Yeah. You seem like you're having a lot of fun. What do you do? How do you think about this? You got kids too. How are you doing both, right? And you get to sample people's lifestyle when you hang out with them like this for like, you know, 48 hours straight. On top of that, you also get to do the measuring stick thing, which kind of sucks because you're measuring yourself against like some of the most creative, successful, ambitious people in the world.
20:42But a big part of it is you're trying to figure out the diff, right? It's like those little children's games. It's two pictures. What's the difference between these two pictures? And on one side is me and the other side is them. And I'm always looking at what's the difference. And sometimes if it's like a Mario or whatever, it's like, oh, cool. Like his brain has an extra library in it. There's an extra wing that somebody donated to that brain. All right, cool. Like I can live with that. I can sleep easy. But there were other people where it was like, oh, it just seems like they didn't limit themselves.
21:10That's what I mean. They just kind of went for it. Or their courage was just a little bit higher supply than mine. And you're right that when you look at the diff, very rarely was the diff, these people are smarter than me. or they had some advantages I didn't have coming up, right? It's like, in fact, it was usually the opposite. It's like, damn, they had this huge chip on their shoulder because their dad wasn't around. And because of this happened and they were dyslexic. There's a bunch of people over there that were dyslexic. I wish I was dyslexic. Yeah, I know. I thought autistic was the goal.
21:35It's dyslexic. Dude, every dyslexic guy there somehow was a good freestyle rapper. Did you know that? Like not only rich, but also cool in a group of men huddled around together, right? Yeah. I wish I was charismatic. like a dyslexic guy. Like, that's crazy. It's like if you're blind, you're a good piano player. And if you're dyslexic, you're like the most charismatic guy on earth. Yeah, exactly.
Read the full transcript
22:06I have a related point, which is I just wrote these two words. I don't know if you can read this. I am. I am. So my trainer has a clothing brand that he creates. It's called Superconscious Co. So one of the shirts he gave me from Superconscious, my favorite shirt, it just on the side, it just says, I am. And then it's after, and underneath it says, the two most important words in the English language for whatever comes after them will define your life. If you think you are destined for greatness, if you think you belong at that table, you will make different decisions along the way. And then it becomes sort of self-fulfilling, right?
22:37You'll work at a different speed. You'll take different risks. You will go for it in a different way. several conversations I had at this event where I realized, damn, a lot of the, a lot of the downstream decisions start with the little voice in your head, the little director of your movie who's deciding like, what kind of movie is this? Is this like an indie budget? Is this a tragedy? Is this a comedy? Are you a joke? Or is this a hero? Is this a Marvel movie? Are you the hero saving the world? Right. And like, I'm not saying one is better than the other, but you get to decide what that little voice in your head is going to tell you.
23:11Cause the director says, you know, what happens in the story, where you stand, what you say, all of those things. And I thought, damn, a lot of what I'm seeing in how people are living their lives and what they're doing differently comes from the little voice in their head just has a different script in mind for that, what their life is all about. The I am statement. Or like, here's a small example. How about Jesse bringing his sauna? Jesse, it's like brought his sauna and he had two guys. And I was like, what do you guys do? He's like, oh, we bring these saunas. Like whenever he wants to go to the sauna hot.
23:39Yeah, he's like, whenever we go, when he wants to go to a conference or something, this sauna is a really cool way to create a bonding experience, which it was, by the way, just chilling in the sauna. It was freaking awesome. And I was like, wait, Jesse, you got these two guys whose job is to trail around this sauna across the country to bring to events. That's the coolest thing I've ever heard of. He's like, yeah, isn't it great? We get to hang in the sauna. I was like, yes. And that's another example of intensity, but on a more relatable scale. Right. All right, I have one. You could take your billions and shove it up your ass.
24:11it's a seneca but yeah put that on a on one of those inspirational posters that you see in your office there is this one guy who was one of the first investors in a variety of elon companies and presumably a billionaire like you know investing in tesla at a 60 million dollar valuation i or 100 million dollar valuation you know i don't know what that is that like is that like a hundred thousand times? So something like that. We don't do public math. Yeah, like a lot. It's now a trillion dollar company. Yeah, so it's a big deal. You know, there was this funny story where this guy was telling a story about working really hard and like he was grinding and his kid was sick and he's like, I had to take a week off to like go and help my kid.
24:58And, you know, that was a big deal because I was working so hard. And then this other guy came and he goes, you know how you guys are all talking about working 16 hours weeks 16 hours a day on your companies. Right now, I'm doing that as well. But my company is my family. And I have retired from business. And I work 16 hours a day as the CEO of my family. And when he said that, I was like, this is awesome. And I imagine he was exaggerating a little bit because I imagine he still does some type of deal making or something like that. But I don't know him well enough to know. But I thought it was so cool when he said that.
25:39And I thought like, you have it figured out. Same with Jesse Itzler. These two guys, I can't say the first guy's name, but Jesse also had the same energy where I was like, this is the way. And this is all personal preference. Jimmy wanted to be Elon, cool, go do that. But when I heard this other way of talking, I was like, you know, after, this is easy to say because everyone was wealthy, but after some number, I don't know what that number is, 10, 20, 30, some millions of numbers. Not a lot of it really matters. And just having a good time with your family is something I really admired. And I thought it was really cool that that guy said that.
26:16And it made me realize that I was getting sucked in this vortex of money, money, money, and achievement, achievement, whatever. But when I saw these guys talk and their energy, I was more drawn to that than anyone else there. Do you agree? Yeah, 100%. I think when I go to events like this, my instinct is to figure out, oh, how do you win? Oh, how do you win? How do you win? What tactics? What techniques? What strategies? What approaches work? And instead, the better question almost every single time is, what game are you even playing? And picking the right game matters way more than figuring out how to win the wrong game.
26:53Dude, there was people there who were like mini Genghis Khan's, where it's like they want to dominate. Like they get joy out of war and domination. They want to build cities. They want to dominate industries. They want to do that. That's one game you can play. And by the way, no judgment. Great. Do whatever game you want to play. I just want to know what the games are so I can pick. And then other people were like, I want to be CEO of my family full time. And I'm like, I've done a four hour stretch with my kids. Like, I think I'm more of a 45 minutes a day, 45 minutes at a time, four times a day.
27:24That's my ideal. So, okay, I'm not going to be CEO of my family because I would actually be miserable if I was a full-time stay-at-home dad personally. But, okay, that's a game I could play. Then I talked to Jesse, and I was like, Jesse, what do you do? Like, what do you do every day now? I'm training for races, and I'm coaching my kids sports things. I do public speaking because I feel like it keeps me sharp, and I get excited to get up on stage and say some shit that lights people up. He's like, I'm selling calendars. He's like, I'm not making a fortune. Like, these guys, you know, they'll do that in a day or a week.
27:55Well, we'll do in a year, but I don't know. I like doing it. I'm doing what I want to be doing. And he was very at ease with that. He's at peace with that. And I think obviously some of that comes from maturity, but a lot of it comes from, it's easy to be at peace when you're actually doing the thing that puts you at peace, when you're doing the thing you like. And if you're kind of, I don't know, like masquerading around trying to just do what you think you should be doing, I think that becomes very exhausting. And so I'm with you that figuring out what game to play seems like the much more important question at every phase of your life.
28:25And the game I wanted to play in my 20s is different than the one I'm playing currently in my 30s. It's probably going to be different than what I play in my 40s and 50s. And I just got to kind of reinvent myself. Dude, there was one guy there who said he worked with Elon. And apparently, he had to do a meeting or something with Elon. And like the secretary told him like, all right, you're going to do this meeting. But I need you to know that Elon makes his companies make$20 million every one hour. So this better be a$20 million meeting. I heard a similar thing from a guy who worked with him that he was like, Elon would have a meeting, but there would be like 40 or 50 people in the meeting.
29:06And the reason why was not because that makes for a more effective meeting, but because it was like, if the person who we need to talk to is not in this room, it's such a colossal waste of his time that we'll just fly everybody here and we're going to have this 45-minute block. And that way, everybody's here because all of your time collectively is not worth as much as his hour. Which is like such an upset. It's hard to fathom this. Let me tell you a really quick one, which is hard work amongst this group, not universal. So there was one guy, you weren't there. Sean busted his knee in the second hour or something like that and had to stay at home for this one whole session.
29:49And there was this guy there who was explaining how hard he grinds. And then there was this other guy who was one of the more successful guys there. He was like, I work like 20 hours a week. He's like, once my companies got to be like some type of like predictable, stable, like, all right, if we just keep doing this for 10 years, we're going to grow 50 % a year, hopefully, like it's going to whatever. He was like, I started working 20 hours a week. And he's like, I wouldn't work Fridays. And it was really interesting to see that not everyone worked hard. Did you get that sense from people? The thing I pulled from it was some people were basically operating like monopolies and other people were not.
30:31Meaning there were some people playing a game where the competition is so vicious. An easy example is YouTube. If you stop uploading, the music stops. There's literally a million other businesses in that same exact space doing the same exact thing who are ready to eat lunch. And every idea you put out there in a video, somebody else is going to copy. And a lot of people do copy the exact videos that he does and the exact script. It's all public information. It's all super competitive. There's no gatekeeping. And then there's other people who were like, yeah, all we had to do was get to this. Like, we just had to get this shelf space.
31:05Like, there was one guy who was showing us a shelf at Target. and he was like, basically seven years of the company was just like hard work dedicated to getting on the shelf. But once you're on the shelf, it's almost impossible for anybody else to get on the shelf. All we have to do now is stay on the shelf. By the way, this shelf right here, like this little rack you're looking at, this is$300 million a year. And you're just looking at it. You're like, oh damn, like, wow, one shelf in Walmart, one shelf in Target is like the entire revenue streams of like these online only companies, but you're extremely defensible compared to other businesses where the moment you take a break, you have the entire internet competing with you on that same thing.
31:48You know what I mean? Yeah, yeah. That was an interesting thing. Do you have - I have a quick one. Health is wealth. In a room full of very wealthy people, how many fancy clothes did you see? How many fancy watches did you see? How many fancy cars did you hear people bragging about? everyone but Joe Gebbia looks schleppy Joe Gebbia looked great even in even in workout gear he was wearing some nice shit he looks like he should be in like a Taylor Sheridan show like if he made an appearance on Landman I wouldn't even blink everyone besides him dude do you know he's on the board of Tesla I didn't know that either he does a lot of interesting stuff everyone besides him looked like we were at a slumber party we were also Yeah, but during the day.
32:36Yeah, that should be the title of Slumber Party with Billionaires.
32:43Hey, quick message here, because you know that feeling when you send a wire and it actually works? No friction? Well, I've used Mercury for years now, and let me tell you, it just works. And that's why I use it for not one, not two, but eight of my companies. From credit cards to invoices, I have everything in one place. There's no janky dashboard. I'm never told, please visit a local bank branch. None of that tomfoolery. And a few months ago, I landed a big client. And the first thing I did, I sent them a clean, branded invoice. Boom. Deal closed. Cash in the door. That's the kind of banking experience I want.
33:12And that's why I use Mercury. So if you're running a startup and you want banking that feels like it's built in this century, well, go to Mercury.com and get started in minutes. Mercury is a financial technology company, not a bank. Bankless services are provided through Choice Financial Group, Column A, and Evolve Bank & Trust members, FDIC.
33:31so the but the health is well thing was very real there was a lot of flexing on stuff you're doing for your health what you're eating and not eating how much who's your doctor who's your what's your protocol no one was like that jacked or ripped or anything were they other than joe uh yeah i thought people were in pretty good shape if you go to other industries non kind of like tech internet, not our bubble, right? But like go to like a conference with the wealthiest people in finance or oil or whatever, like pick any industry. Their body shape looks a lot different. No, everyone, they looked like a healthy 55 year old.
34:08Dude, after basically our day was go play basketball for three hours, like an intense basketball game, come home, go into a 250 degree sauna. Then when you're tired of the sauna, go into this pond that was like freezing cold in North Carolina and go plunge for three minutes. So then go back into the sauna, then go back into the plunge. Then there's like a masseuse doing body work and myofascial release for you. Then you're eating and everybody's eating clean. Every single person's eating clean while we're there, right? Like, it's like, dude, that was the norm. That is not normal. You know, if you were drinking something out of a plastic bottle, it's like basically doing heroin at this event.
34:42Dude, me and Nick Huber got Taco Bell at midnight. It's secrecy. Yeah, like we didn't want to tell anyone. secrecy dude i took like a feastable bar in my like i like hid it in my hoodie and it crutched over to my bedroom and ate it like in shame over there because what am i gonna do sit here and eat a chocolate bar in front of these men he's just 52 years old and ripped yeah i was like wow this guy is you know on the forbes you know self-made billionaires list and also also just ripped for fun as a side quest dude yeah yeah i mean he looked great uh and then jesse's 56 and runs 100 mile races.
35:19How many 50 year olds are ripped and run 100 mile races? Nobody does that shit, especially successful guys. Jimmy wanted to do like a taste test. He had everyone like gather around to do a taste test of like Hershey's versus his stuff. And like, I like pretended like, oh, wow, Jimmy, your stuff is great. I've never had this before. But like at every Airbnb in the kitchen, did you see this? At every Airbnb, it was like literally 100 candy bars. And I literally had 2 ,000 calories per night of his candy. I ate so much of it. I could tell you about all of it. Like I could, I could, I did, I didn't need a taste test.
35:57I could tell, I'm already an expert on, I could tell you about all the flavors, the peanut butter ones, the dark chocolate ones. You don't have to lick the wrapper for the taste test. It's like, no, no, no, this is just how, I'm thorough. Like I've already, I'm like, Jimmy, like I already know. Like I've eaten all of them and I had M &M's and Hershey bars on the plane on the way here. Like I can tell you about all of them. The hilarious thing is when he's like hanging out with like the upper echelon of the group, he's just like, just try a piece of this one. You don't have to eat the whole thing, but like, you know, it's more for younger people, but like whatever.
36:26That's what he's going. He goes, it's for kids. It's for kids. And he's like, he'll give you like the dark chocolate flavor. Yeah. And I'm sitting there with like cookies and cream all over my face. And I'm like, I like it. I like the cookies and cream one. It's like my daughter just learned. This one's my favorite, Jimmy. You have more of this one? Yeah, my daughter just learned how to say more. but I feel like this more, more. More, more, more, more this one. I was doing this all the time. More, more, more. Can I give you some of the negative ones? How about the guy who goes, at that point, I was broke.
37:01I think I only had like$20 million. Yeah, he's telling some story. Well, there was a hilarious conversation about prenups, which is, you know, nothing more can be said except for there was an incredible conversation about prenups. I was about to go outside, Me and someone else were going to go outside of the sauna. And someone said, hey, can I ask you guys about pre-dub? And we were like, let's just sit right here. I just want to listen. Let's just listen. That next three hours was one of the most entertaining three hours of my life. I don't think I've laughed that hard in five, ten years. I was literally belly laugh crying.
37:33Some shocking set setups. Billionaires are not like you and me. If you're listening to this, billionaires exist and they're not like you. they're not like you i would say is the midwit meme was in full effect i'll give you one example so the way we played our basketball tournament was three teams uh and we played and then it was supposed to be the you know the top two teams play for the finals but ever but all the teams finished the same record one like we all had one win one loss after everybody played each other so i was like okay well which two teams advanced to the finals and so i but everybody's getting tired so i had to make something up so i was like all right we're gonna do a like a penalty kick shootout so what's the most exciting you know like thing in sports is in hockey or soccer where they do the shootout um and it's not going to take up a bunch of energy because like we're old guys and people are getting hurt we gotta like we can't play an extra game to figure out who's gonna go so we said all right everybody step up to pick every each team pick five guys they're gonna shoot a free throw and then the team that makes the least like pressure's on everybody's watching you so it was interesting one team my team was like this is a dictatorship like y 'all are the five best to the other guys they're they're better than you these five are shooting who was the dictator what i was a dictator i didn't even think there was another way i was like of course we're just gonna pick our five best and do this like honestly i didn't even consider another method and i was the coach of my team because i had gotten injured i'm on crutches so i was like doing that the second guy uh the second team did it merit-based and the third was like kind of like a volunteer voting system or whatever and in the merit-based thing a funny thing that happened was one of the guys was probably less good at basketball overall made it in the practice shot and one of the guys who was one of their better players on the team just happened to miss so i was like damn are y 'all really gonna not have one of your best players shoot and have this other guy shoot i was just watching i'm like i just want to see what happens here i want to see what happens with the egos i just need to know i need to see this the guy was like you sure you want to do it he's like no no you should do it you made it if you want to i'll do it and then the guy's like no i mean i don't know i think i'm gonna do it he's like okay go ahead and do it so so the guy steps up and he shoots and he makes it the guy who's probably like you know the weaker basketball players makes it clutched it up and has this awesome moment and his team advances to the finals and i feel so happy for this guy and i'm like that was amazing i'm like i'm i'm glad that they kind of real rudy moment he had his rudy moment he honored it he made it good for him that was awesome under pressure i love i wanted everybody to have like golden moments during the during the event but then after the final and this their team goes on wins the finals happy they're holding the trophy it's all good afterwards we're all like packing up to leave and he's like he goes up to that guy the other guy who sat out he's like hey i want can you and me go shoot free throws i want to know if that was the correct like ev decision statistically and the guy's like oh man you already made it like you already made it we already won like you're good dude you did it he's like no no i need to know i need to know and he's like no like it's like honestly it's done you i'm glad you did it you made it he's like i need to know and he's like all right so they go and they shoot and of course the guy who's played basketball his whole life makes more of the free throws in like the with the larger sample size and then the other guy was like kind of head down for like he's kind of bummed out about it for a second and i was like what a what an intelligently stupid thing to do right like he wanted to know like was this a positive ev decision was statistically the correct move what does ev mean expected value it's like if you're playing poker you can you bet your chips and even if you lose you're still happy because you made the right decision even if the result didn't pan out so funny there's chances and so i was like way to snatch like way to snatch defeat from the jaws of victory and there was so many of these little moments where like there's this guy there who's like he's a total catch he's like smart.
41:20He's good looking. He's ripped. He's successful, all these things. And he, I just thought a guy like this could walk into a coffee shop and like the cute barista would want him to talk to her. I've always wanted to be that guy. You know, like this guy could have been that guy. It could be so easy for him to just meet someone amazing. And instead, do you want to describe? So, all right. I think what he did was, did he scrape? He built a program that scraped LinkedIn. Starts with the desired result. He's like, I want a beautiful, intelligent, successful woman or something like that. I wasn't there for the whole thing.
41:54Someone who fit his like heritage. So he was like, cool. So he built an AI bot to crawl LinkedIn to then scrape all the like successful, beautiful women, like trained on images of women that he thought were beautiful. Like every woman who was like of a certain like look in New York who was between, you know, whatever, 22 and 30 or whatever. He had like a database. He had binders of women. Yeah, binders of women. It was hilarious. And then he had this whole system for how we could reach out to them. It was amazing. I don't want to go into all the details. He had a dedicated iPhone there. He goes, this is my iPhone.
42:30And he goes, I have two full-time engineers who have built this program that auto-DM's them, this particular DM on Instagram. Let me send her a voice note. I go, you send her voice notes? He goes, I have found that voice notes convert better. and like he like showed me the voice as he told this whole system it's like what's that thing called the rorschach test or whatever where you see the blot and it's like you either see like you know a killer or an angel or whatever his it was like some people were like this is the most impressive thing i've ever seen and then some people like the married guys who are like you know 50 40s and 50s were like brother you're you're it's too much you're doing too much here you gotta just like just see a cute girl and go talk to her it's okay let it let it roll organically baby.
43:12It's going to work better that way. And I just thought it was hilarious. I'm really late. I got to go. I'm supposed to be speaking at something right now. I got to jet. I just realized I'm way over. That's it. That's the pod. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on the road. Let's travel. Never looking back.
43:36All right. This episode is brought to you by Mercury. They are the finance platform of choice for over 200 ,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive and you could tell that it's actually made by a startup founder.
44:03It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really any type of entrepreneur you are, let's say you're an agency. Well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so I think that Mercury is great. Highly recommend you check it out. And thank you for sponsoring the show.
44:28For more information, check out mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details.
From the publisher
Get our Business Monetization Playbook:
Episode 671: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) recap a weekend spent with billionaires in Greenville, NC.
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Show Notes:
(0:00) Intro
(4:49) Fish Where The Fish Swim, Not Where The Fishermen Stand
(12:45) Man Does Not Sell Chocolate, He Becomes It
(18:48) Non-Obnoxious Confidence Beats IQ
(22:53) I Am
(24:51) Take Your Billions and Shove It
(30:20) Hardwork.....maybe?
(32:41) Health is the New Status Symbol
(37:39) Midwit meme in full effect
—
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
—
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
