In short
The episode covers two main areas: (1) Prime Day shopping in a stressed economy, and (2) Reddit “money confessions” about spending, budgeting, FIRE dating, and comparison.
Guests
Tommy Tindall, NerdWallet personal finance writer (Prime Day/shopping events expert). Elizabeth Renter, NerdWallet senior economist (NerdWallet Consumer Financial Index / financial resilience). Host Elizabeth Ayola and colleague Rick VanderKneif moderate; later Sean joins for Reddit discussion.
Key claims
Prime Day runs June 23–26 (earlier than usual) and requires Prime; Amazon adds more AI (Alexa shopping, in-page price history). Consumers plan to shop more (55% vs 45% last year) despite cutting non-essentials. Financial resilience is “moderate” (index score 61.6); 76% feel in control, but 35% rely on credit and 63% have $1,000+ cash for emergencies. Spending holidays shift categories, not total spending.
Notable examples
Tommy suggests restocking essentials (health/beauty, snacks, batteries, chargers), watching TV/home audio and outdoor deals, and avoiding back-to-school supplies and major appliances/furniture. Reddit examples include a $250k earner “broke” from overspending/lack of savings, CPI-driven budget restructuring (Costco hacks), dating after FIRE/chubby FIRE, millionaires losing money via taxes/lifestyle/poor decisions, and money-comparison triggers from tech equity stories.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOMoney News Roundup
0:04 to 1:13
Discussion of recent financial news and updates in consumer behavior.
“What happens when your internet drops during business hours and you're the one running the business?”
Money News Roundup
2:26 to 3:14
Discussion of recent financial news and updates in consumer behavior.
“But first, our weekly Money News Roundup, where we break down the latest in the world of finance so that we can help you be smarter with your money.”
Insights on Amazon Prime Day
3:14 to 4:00
Exploring changes and strategies for the upcoming Amazon Prime Day.
“Prime Day's back and a little bit earlier than usual.”
Consumer Spending Trends
4:00 to 5:50
Analyzing consumer spending patterns and predictions for Prime Day sales.
“And you can ask Alexa questions about the products right in the search bar.”
Shopping Tips for Prime Day
5:50 to 8:00
Tips on what to buy and what to avoid during Prime Day sales.
“And it's kind of what I do to downplay the hype.”
Understanding Financial Resilience Index
8:00 to 9:03
Overview of the Financial Resilience Index and its implications for consumers.
“Any general tips you want to leave us with?”
Consumer Sentiment vs Economic Reality
9:03 to 10:40
Contrasting consumer feelings about the economy with actual spending data.
“So what that means, context for your listeners, at zero, all of the respondents to our survey would have had to answer as negatively as possible to all of our questions.”
Future Economic Outlook
10:40 to 14:03
Discussion on potential future economic conditions and uncertainties.
“So as Tommy told us, Amazon is predicted to hit a new Prime Day record in sales volume, even as people feel a little financially stressed, at least.”
Economic Uncertainty and Consumer Preparedness
14:03 to 16:28
Discover insights on the economic outlook for consumers amidst uncertainties.
“I'm always reticent to predict the future, but I think it's safe to say consumers should prepare for more uncertainty, which is a safe answer, too, right?”
Listener Interaction and Voicemail Reminder
16:29 to 17:25
Learn how to reach out with your money questions and engage with the podcast.
“Tommy, I love the hack about looking back at my past purchases to see things I may be able to get a discount on.”
Show all 23 chapters
Listener Interaction and Voicemail Reminder
17:33 to 18:39
Learn how to reach out with your money questions and engage with the podcast.
“Summer always makes me rethink what I'm reaching for every day.”
Listener Interaction and Voicemail Reminder
19:02 to 20:09
Learn how to reach out with your money questions and engage with the podcast.
“You've heard me talk about BILT as the loyalty program that lets you earn points on rent wherever you live, and they just leveled up even more.”
Exploring Personal Finance Insights from Reddit
20:18 to 27:08
Dive into personal finance discussions and advice inspired by Reddit posts.
“We are back and answering your money questions to help you make smarter financial decisions.”
Budget Restructuring Amid Rising Costs
27:09 to 28:01
Examine how rising costs are prompting changes in budgeting strategies.
“CPI, and for those who don't know, that's Consumer Price Index, just came in at 3.8%.”
Budgeting Adaptations Amid Rising Costs
28:01 to 29:19
Explore personal budgeting strategies in response to rising living costs.
“And then in other ways, like I am pulling back on some travel.”
Reddit's Chubby FIRE: Dating and Early Retirement
29:20 to 31:03
Discuss the challenges of dating as a retiree and the concept of Chubby FIRE.
“budgeting when I'm not remembering, hey, I'm not in this alone.”
Understanding FIRE Types: Lean, Fat, and Chubby
31:04 to 33:08
Learn about different FIRE strategies, including Chubby FIRE.
“I'm trying to figure out what my dating life might look like.”
Social Connections in Retirement
33:09 to 35:18
Discuss the importance of social connections after early retirement.
“So it's for people who don't want to be extremely frugal, but who also don't want to be overly luxurious.”
The Pitfalls of Millionaire Status
35:19 to 37:18
Examine stories of millionaires who lost their wealth due to poor decisions.
“Some of them are retired, some of them are working, They're a huge range of ages.”
Balancing Spending and Saving
37:19 to 39:24
Discover the importance of finding a balance between spending and saving money.
“And I was in many groups of other aspiring entrepreneurs and the amount of people that struggle with delegating was very shocking.”
Coping with Money Comparison
39:25 to 42:01
Address the emotional impact of comparing financial success with others.
“Well, the thing is that I do like to spend my money, but I also like to save.”
Self-Worth Beyond Wealth
42:01 to 43:53
Explore how self-worth is not tied to material wealth and the importance of gratitude.
“Your value as a person is not tied to how much money you have.”
Listener Engagement and Call to Action
43:53 to 44:36
Learn how to reach out with your money questions and engage with the podcast.
“You can also email us at podcast at nerdwallet.com or drop us a comment on Spotify or YouTube.”
Transcript
Automatic transcript. May contain errors.0:00Elizabeth Ayoola:Today's episode is sponsored by Spectrum Business. What happens when your internet drops during business hours and you're the one running the business? Say goodbye to your to-do list, unless that list involved panicking and having trouble getting any actual work done. For business owners, being connected isn't a perk. It's how you take payments, talk to clients, and keep things moving. Not to mention pretty much everything else. Spectrum Business keeps businesses connected seamlessly with fast, reliable internet and advanced Wi-Fi. plus phone, TV, and mobile services if you need them. And Spectrum Business offers 100 % U.S.-based customer support 24-7 to help you stay up and running.
0:40Elizabeth Ayoola:That means you get actual help, not submit a ticket and hope for the best. Our colleague Carrie on the social media team is a Spectrum customer, and she told us that she chose Spectrum because people online kept recommending it as a reliable and affordable option for internet and phone service. She told us she was actually a little hesitant to switch at first, since she'd been using a different service for a while. But after a year with Spectrum, she's actually had a really good experience. Her phone gets strong, reliable service, and it automatically connects to Spectrum Wi-Fi everywhere. Join the millions who rely on Spectrum business.
1:13Visit spectrum.com slash business to learn more. One more time, that's spectrum.com slash business.
1:19Elizabeth Ayoola:Restrictions apply. Service is not available in all areas.
1:25Tommy Tindall:The 2026 Chevy Equinox is more than an SUV. It's your Sunday tailgate and your parking lot snack bar. Your lucky jersey, your chairs, and your big cooler fit perfectly in your even bigger cargo space. And when it's go time, your 11.3-inch diagonal touchscreen's got the playbook, the playlist, and the tech to stay a step ahead. It's more than an SUV. It's your Equinox. Chevrolet. Together, let's drive.
1:53Elizabeth Ayoola:Prime Day is here. Everything you've been eyeing is suddenly on sale. But is it actually a deal and can you actually afford it in this economy? Today, a Prime Day expert and economist will answer those questions. Welcome to NerdWallet's Smart Money Podcast, where you send us your money questions and we answer them with the help of our genius nerds. I am Elizabeth Ayola. Later on this episode, Sean and I will be nose poking on Reddit and discussing juicy financial posts that we come across. But first, our weekly Money News Roundup, where we break down the latest in the world of finance so that we can help you be smarter with your money.
2:34Elizabeth Ayoola:Our news colleague, Rick VanderKneif, is sitting in again while Anna Helhoske, Anna, we miss you, girl, is on vacation. Welcome, Rick. What do you have for us today?
2:45Tommy Tindall:Hey, thanks, Elizabeth. I've got two guests today, NerdWallet personal finance writer Tommy Tindall and NerdWallet senior economist Elizabeth Renter. Tommy's here to talk about Amazon Prime Day and other shopping events happening this month, what to watch for, but also what to avoid. And Liz is here to help us zoom out and talk about the state of the American consumer, seen through the lens of our own financial resilience index. Thanks for joining us today, both of you. Hey, glad to be here. Yeah, always happy to be on. Thanks. So let's start with you, Tommy. Prime Day's back and a little bit earlier than usual.
3:21Tommy Tindall:Any other changes that shoppers need to be aware of? Yeah, Rick, I'm going to say same Prime Day, different dates. It is about a month earlier. It's June 23rd through the 26th instead of July. There could be some Amazon strategy there just to keep us on our toes, keep us engaged, maybe get a bigger share of our budgets before July 4th sales. As it always does, it requires a prime membership to get the good deals. There may be some more summer-focused deals this time. One thing, and I can just feel the listeners rolling their eyes right now, there's more AI built into the experience with their Alexa for shopping.
3:55Tommy Tindall:One cool aspect is you can check a year's worth of price history right on the product page. You don't have to go to a third-party site to do that anymore. And you can ask Alexa questions about the products right in the search bar. So that's kind of new. Awesome. And it seems like other retailers are getting in on the action. Can you walk us through what other sales are happening? Yeah, every single year, right? Like Amazon sets this date on the calendar and other retailers follow suit. And I think it's good for consumers. So Walmart, Best Buy, they both have events that they announced and they're actually longer.
4:24Tommy Tindall:Both go from June 22nd through the 28th. Target has its circle deal days, the same dates as Amazon Prime Day, June 23rd through the 26th. And again, I think this is a good thing because you can probably get the same price elsewhere if you cross shop. and you may not even need a paid membership to do it. As a reminder, Amazon Prime, a Prime membership is$139 a year or about 15 bucks a month. There is a free 30-day trial option, but I'm sure many people don't need me to remind them of this. I think there are a lot of Prime members out there. Cool, and are people still spending at these events? I see predictions for a record Prime Day volume this year.
5:01Tommy Tindall:Every year, it's just, it's a really big deal. Last year's Prime Day delivered record sales. That's according to Amazon, their press materials after the sale. This year could be bigger despite sort of economic challenges. 55 % of U.S. consumers plan to shop during Prime Day, which is up from 45 % last year. This is according to OmniSend, which is an e-commerce marketing automation platform. But I mean, it also comes in a year when 45 % of consumers say they plan to cut back on non-essentials, which includes shopping. This is according to our own NerdWallet data. Any tips from you on what kind of things to watch out for?
5:37Tommy Tindall:Keeping with the theme of people are trying to pull back, I think the top thing, you know, if you're going to shop a sale, and I know you want to because I want to, low-cost essentials and little treats. One of my sources I spoke with put it that way, and I thought that was perfect. And this just lets you participate in the sale without breaking the bank. And it's kind of what I do to downplay the hype. I have a pulse and a smartphone, so I want to shop Prime Day. And it's a good time to restock those things that you're going to buy anyways, like examples are health and beauty supplies, snacks, batteries, maybe a wireless charger for your phone.
6:08Tommy Tindall:And what you could do is you could check your buy it again list within Amazon for ideas. And this will look different for everybody, but I think a few bucks off on a handful of things that you already buy, it's going to add up. Another big category, TVs. Prime Day is always good for TVs, maybe not quite as good as Black Friday, but combine it with the World Cup happening partially in the U.S. right now should make cause for more deals on TVs and home audio, streaming sticks, soundbars, things like that. And high-end headphones and other kind of techie gadgets always go on sale. Another category, small kitchen gadgets.
6:45Tommy Tindall:You can always count on those. Target, for example, is offering up to 45 % off popular brands. I think air fryers, coffee makers, if you need one of those, if you need it, you probably get a good deal right now. And then I think a wild card is, because this is happening in June, is like the outdoor living category. It's not always the best time to get good deals, but Amazon might offer some better deals on like patio decor, gardening tools, maybe even grills, which usually don't hit bottom dollar this time of year. What about things to avoid? This is the sale when everything goes on sale, but I think some things that you can hold off on back to school supplies.
7:20Tommy Tindall:I mean, it's a little early for this. I mean, kids just got out. If I don't even want you talking about this right now, but I will say some of my colleagues here, they're already looking at like Jansport backpacks and those bent go lunch boxes but like pencils paper books the fall fits as the kids like to call them even maybe laptops i think can wait until july or august and plus if you wait you know there's going to be more dedicated sales but you can also check out when your tax-free weekend is in your state which is often early august and get more of a break there and another definite skip is major household appliances even furniture mattresses these items traditionally go lower on 4th of July and even lower on during Labor Day sales.
8:00Tommy Tindall:So I'd wait for those. Any general tips you want to leave us with? The biggest tip is just doing a little research up front. It really goes a long way. Making your list, knowing what you want, knowing the typical price of that product, like what it usually goes for, and then knowing the sale price, targeting what you'll buy it at. You can check the price history now before the sale starts and you can use Amazon's own tool. You can use some of those third-party tools like Camel, Camel, Camel or Keepa. For me, you know, we're not buying that stroller unless I check the history and see that it's at like a year-long low.
8:31Tommy Tindall:The other big tip is like if you miss out or, you know, if you're just not ready to buy things, like don't fret because good deals on popular products always come back around. And it's often without the hype. Thanks, Tommy. It'd be great if you could stick around. We'll get back to you. And for now, I'd like to pivot to you, Liz. NerdWallet debuted its Consumer Financial Index in May and June results are now in. From a 30 ,000-foot view, how would you characterize where the American consumer is right now, especially based on these survey results? Yeah, the Financial Resilience Index score for June is 61.6, and that's on 100-point scale.
9:06So what that means, context for your listeners, at zero, all of the respondents to our survey would have had to answer as negatively as possible to all of our questions. And 100 would represent perfect resilience where they responded as positively as possible to all of our questions. And so 100 is not only unlikely, but I think it's near impossible. So this month's score at 61.6, I would say, puts American consumers at moderate financial resilience. And just a little bit about our measure and what makes it unique, because there are a lot of economic consumer sentiment scores out there, is that we're measuring not only sentiment or how people feel about their finances, but also the reality of it.
9:44So on the sentiment side of things, we found that 76 % of people feel in control of their finances this month, and 78 % feel confident in their ability to pay their bills on time this month. Now, that seems like good news, and it is. It could be worse. But the converse, then, is also true, right? So 24 % don't feel in control of their finances, and 22 % aren't confident in their ability to pay all their bills on time this month. So framing is important here. And then the other side of the survey, where we're looking at the financial reality of households, we find that 35 % of Americans have to rely on credit for some of their expenses this month.
10:18So whether that's credit cards or buy now, pay later. And 63 % of Americans say they have at least$1 ,000 in cash on hand should an unexpected expense arise this month. And that really speaks to people's access to emergency savings. So households are under a lot of pressures right now. In general, we find that household financial resilience, though, is holding steady in June compared to last month.
10:42Tommy Tindall:So as Tommy told us, Amazon is predicted to hit a new Prime Day record in sales volume, even as people feel a little financially stressed, at least. Can you take a stab at an explanation for that? Yeah, absolutely. I think there's a couple things at play. We've been talking a lot over the past year or even more that there's this disconnect between how people are feeling and what they're actually doing. So people do feel bad about the economy, but they're continuing to spend. And so I think that's somewhat at play and what we're going to see in the Prime Day sales data. But the other aspect is also that these sales holidays aren't really representative of total spending overall.
11:17So what happens on Prime Day with Amazon, for example, is not really indicative of what's happening across the economy. So people that are shopping Prime Day are shopping for discounts and they're diverting their spending away from other retailers or potentially other times of year or other dates. So it can be true that Amazon Prime Day is the strongest it's ever been. But in general, spending remains flat.
11:39Tommy Tindall:Does the rise of these kind of mega sale events like Prime Day and old favorites like Black Friday and Cyber Monday, does that change consumer spending patterns in a measurable way? How these spending holidays show up in the aggregate spending figures kind of depends on what data sources you're looking at and how you're measuring spending. In general, when we're looking at the whole of the economy, we primarily look at two really big aggregate spending figures, and that is the advanced retail figures from the U.S. Census and the consumer spending figures from the BEA. Now, do these prime day sales figure into those numbers?
12:13They can't. But the primary way that you see them is that they change sort of the distribution across categories in these numbers. So when it comes to the retail numbers, you might see in the month of June that online sales tick up where sales in brick-and-mortar stores might come down a bit. And that's because what I was explaining earlier, people are diverting spending away from certain retailers to capture that Prime Day savings. And so you're going to see some adjustments from category to category, even if spending overall does not increase.
12:45Tommy Tindall:Overall, what does this survey data tell us about how people are feeling versus what economic indicators say? Well, people are feeling pretty poorly about the economy broadly. And that's true both in our survey, our Financial Resilience Index, and what we're seeing from other consumer sentiment surveys. So, for example, we know the University of Michigan survey is still at historic lows. People are looking externally at the economy around them and feeling kind of bleak. In our index, we found that roughly two-thirds of Americans say they expect the U.S. to enter a recession in the next 12 months.
13:15So that's when they're looking outwards. But when they're looking internally at their personal finances, as I said, the majority feel in control of their day-to-day finances. And they feel confident about their bill-paying ability. So there's a little, you know, contrast between how people are feeling when they look externally versus when they look inside their household. And when looking externally, there is a gap between how people are feeling about things and what the data is saying. And there's a lot to unpack there, but I think briefly we can say that for the past three months we've had pretty solid jobs reports.
13:45The labor market is on stable footing, even if it's not exactly the most friendly place for workers and job seekers. We know that consumer spending, again, remains strong when you're looking at the big aggregate numbers. So the economy right now is OK, but there are household concerns like affordability, for example.
14:02Tommy Tindall:And looking at the rest of 2026, what should consumers be prepared for? I'm always reticent to predict the future, but I think it's safe to say consumers should prepare for more uncertainty, which is a safe answer, too, right? I mean, as of right now, as to today, when we're recording this, it looks like oil may begin flowing again soon in the Middle East. But it's going to, number one, take time for it to be flowing at the rate that it was before the war in Iran began. And then it's going to take even longer time for that to translate into pricing differences and inflation differences. So I think people are going to have to be patient in this year in expecting any improvements to their affordability concerns.
14:43But I also think they're going to need to expect continued uncertainty. I mean, it is an election year, so one would like to think that we could hope for fewer surprises on the front of economic policy. But I think trying to predict sort of what politicians and this administration is going to do going forward is proven pretty difficult.
15:00Tommy Tindall:So we're going to bring Tommy back in and I'll ask both of you for your best advice for consumers as we enter this summer of spending amid uncertainty. Tommy, what's your what's your top piece of advice? Now is just a really good time to take a look. You know, run your numbers, take a look at your budget, and it doesn't have to be tedious. Like, you can grab your favorite summer beverage. It could be iced tea. It's going to be an IPA for me. Sit down with your spouse or just with yourself and just jot down your plans. What are your plans for the summer? Vacations. Is there a wedding to attend?
15:33Tommy Tindall:An amusement park trip? Are the camp dues coming up for the kids? What will those things cost? and does doing those things comfortably during this costly time mean you have to pull back somewhere else, like, for example, on shopping or prime day spending? And how about you, Liz? So my standard advice for folks is to focus on what they can control. I think in times like this when what's going on in the economy is very uncertain and we're all under a little bit of stress because of that or because of our personal financial picture, We can't control what's happening in Iran and what's happening with oil prices or the next economic policy.
16:10So focusing on what's going on in your household can help alleviate some of that feeling that you have no control over what's being sent your way. So it may seem kind of esoteric, but I think it's solid advice to Tommy's point. Look at your budget, look at your income, and what are the levers that you can pull to prove your household's economy? Great.
16:27Tommy Tindall:Well, thank you both. Thanks for having us. Yes, thank you.
16:31Elizabeth Ayoola:And thank you, Rick and Tommy and Liz. Tommy, I love the hack about looking back at my past purchases to see things I may be able to get a discount on. And Liz, I am writing a letter to lobby for a raise as we speak because, hey, sometimes we just need more money, right? All right. Up next, Sean and I get nosy on personal finance reddits. But before then, if you have any questions at all related to how you can increase your income, how to ask for a raise, how to shop during sales, you can leave us a voicemail or text us on the nerd hotline at 901-730 -6373. That's 901-730-NERD. You can also email us at podcast at nerdwallet.com.
17:14Elizabeth Ayoola:We love, love, love reading your comments on Spotify. Keep leaving them. And we're also on YouTube in case you want to see our faces. We're back with more in just a minute. Stay with us.
17:30Elizabeth Ayoola:Today's episode is sponsored by Quince. Summer always makes me rethink what I'm reaching for every day. Lighter fabrics, better materials, pieces that just feel good the moment you put them on and look effortless. That's why I keep coming back to Quince. They focus on high-quality essentials. Think breathable linen, soft organic cotton, washable silk, without the luxury markup. It's that rare balance where everything feels elevated, but still easy. Quince has beautiful everyday pieces like 100 % European linen pants, dresses, and tops with style starting at$32. Their denim is soft and easy to wear, and their organic cotton sweaters are perfect for layering on cool summer nights.
18:11Elizabeth Ayoola:Everything at Quince is priced 50 to 80 % less than similar brands. I recently picked up a pair of European linen sheets for my bed because I'm such a warm sleeper and I don't want to be sweating through my sheets all summer long. And let me tell you, I'm sleeping so nice and cozy and cool and I just love these sheets. And I'm super excited because the pool is back open and I recently rocked my blue one-piece bathing suit and it is a hit, I must say. Elevate your summer wardrobe. Go to quince.com slash smart money for free shipping on your order and 365 day returns. Now available in Canada too.
18:46That's q-u-i-n-c-e dot com slash smart money for free shipping and 365 day returns. quince.com slash smart money. The following is a paid sponsorship, not an endorsement by NerdWallet's editorial team. Today's episode is sponsored by Built.
19:02Elizabeth Ayoola:You've heard me talk about BILT as the loyalty program that lets you earn points on rent wherever you live, and they just leveled up even more. As of 2026, renters and homeowners can also earn up to 1.25x points on their housing payments. This is thanks to BILT's three new credit cards, the Palladium card, Obsidian card, and Blue card. All three can turn your housing payments, rent, or mortgage into flexible rewards, so you can choose the card that fits your lifestyle without missing out on points and exclusive benefits. Built Points can be redeemed at top airlines and hotels, Amazon.com purchases, future rent payments, and so much more.
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19:41Elizabeth Ayoola:Built Points have also been ranked by top publications as the industry's most valuable point currency. Your housing payment is most likely your biggest expense. Make it your most rewarding. Find the card that fits your lifestyle and apply today at joinbuilt.com slash smartmoney. That's J-O-I-N-B-I-L-T dot com slash smart money. Make sure to use our URL so they know we sent you. Terms and limitations apply. Subject to approval and eligibility. Built cards are issued by Column N.A., member FDIC, pursuant to license from MasterCard International Incorporated. We are back and answering your money questions to help you make smarter financial decisions.
20:24Elizabeth Ayoola:Now, today we're going to be all up in people's business. You like that, Sean, don't you? It's a favorite pastime of mine. All up in your business, all up in our listeners' business, everyone's business. But today we're going to be in Reddit posters' business. We found a few juicy posts that we're going to chat about because we're doing another, as you can guess, as seen on Reddit episode. We are going to cover a gamut of topics from what made millionaires lose all of their money to how to restructure your budget with elevated inflation. Okay, let's get to the first post. and this comes from the high earner not rich yet aka henry subreddit the post is 250k a year and broke four years ago i made 120k and was happier this poster said now i make way more and i'm broke it's like i went nuts and don't know how to stop dumb spending i do have four kids still in the house three driving age and pay for private school it feels like everyone in my house is static except me.
21:18I'm curious what they mean by static. Anyway, they said, I'm just mad at myself for letting spending get out of control. Besides two 401ks, 100k-ish, and a small investment slash crypto account, 8k, I don't have anything in the way of savings. What are your first impressions here, Elizabeth?
21:36Elizabeth Ayoola:Oh my gosh. Well, when I saw the headline, the first thing I thought about, I don't know about you, but I've been really into threads lately. And I came across a threads post. It's a social media app from Instagram for those who don't know. And they were talking about people who have left six figure jobs or high paying jobs to go and become maybe work at the local library or take a job at the local Starbucks so that they could have peace of mind versus the stress that sometimes comes with the money. So when I initially saw the post, I thought, I wonder if this is in the Reddit post's future. Remember, they said they were happier with 120K.
22:09Elizabeth Ayoola:So I wondered if it was if it's the job or if they just need a lifestyle reset. because like they said, they're overspending. And also this makes me think of the big elephant in the room lifestyle creep is that as you earn more money, you tend to spend more money on these non-essential things. Like you used to be driving a Toyota Corolla, maybe now you're driving an Audi because you have extra money and buying a lot of stuff doesn't often make you happier. Although studies have shown that earning more money continues to make you happier and happier. There's a bit of like a false piece of information out there that people think that past a certain point, you actually don't get any happier year when you earn more money.
22:45And that's actually not true. More money does often equal more happiness, but it depends on how you're allocating that money partially.
22:51Elizabeth Ayoola:That's right. And it sounds like the Reddit poster is overspending. And also it sounds like what I got from them saying that people in their house seem static about it is that maybe they're static that she's making more money or they, wherever the poster is, but they don't seem to be happy inside. Yeah. I almost took that as they're static in the sense that they're not spending more, which if there are mostly kids in the house, that would kind of make sense. But one thing that stood out to me is that they're paying for private school. That could be really expensive if they're paying for three or four kids to go to private school.
23:24You know firsthand, Elizabeth, how expensive that could be. So maybe that was one area where they wanted to provide some lifestyle creep for their kids just to provide them more opportunity. But is it really necessary? If the public schools are perfectly fine in your area, that's still a viable option. That's way less expensive than private school.
23:42Elizabeth Ayoola:Absolutely. And I can't even imagine private school times four. We talk a lot about lifestyle creep and that it's something that we shouldn't let bite us, so to speak. But it made me think, like, what actually can you do to prevent lifestyle creep? And why does it happen? Aside from, hey, I just want to spend money. And I don't know if you've ever heard of the term hedonic adaptation or hedonic treadmill, Sean. I have. It's the idea that as you get more things, you have a happy experience. You buy something that makes you feel good. You get this spike. And then that spike that you get kind of brings you back to a baseline.
24:15You have this kind of new level of feeling good. And even though you'll have a big jolt of excitement after buying something, you kind of get back to your regular baseline feeling of happiness. So you're not going to be on an incline treadmill of happiness as you're buying stuff. It's sort of a baseline.
24:31Elizabeth Ayoola:And it makes me think that at the end of the day, we can have all the money in the world, but sometimes our appetites are insatiable. So we have to put practical things in place to ensure that we are not increasing our spending as we earn. What are some things that you have done, Sean? Because hopefully your income has continued to increase over the years. How have you put a nip in the bud for lifestyle creep? I try to focus on what I actually care about and what I do want to spend more money on when it comes to having more disposable income. So for me, that was getting a somewhat nicer car when I bought a car years ago.
25:04It's going out to nicer restaurants in town because we have so many good restaurants in Portland and I really value that. But on the other end of the spectrum, like I won't be spending a ton on getting my hair done. I don't know. I get simple haircuts that aren't too wild. I like to buy nice clothes, but I try to buy fewer items at a time so I don't have an overflowing closet. I don't spend my money where I don't care about things or I don't spend money as well to try to impress people. I want to make myself feel good and enjoy the things that I have. And if you're buying something to try to keep up with the Joneses, I think that's a big sign that you're letting a lifestyle creep take you into an unhealthy place.
25:46Elizabeth Ayoola:Yeah, the latter is key. But then it still makes me think about what are the practical things. And for me personally, I feel like sometimes I have to trick my brain. Like, yes, I'm earning more money, but I don't need to increase my spending. And I think something else that helps me is increasing my savings rate as my income increases, right? So that I'm still getting closer to the same amount I was getting before versus seeing a whole bunch of more money and saying, well, I have more money to spend. Yeah. We talk often on the show about aligning your financial habits and your spending with your values.
26:16And saving should be a value that we all have because that brings you financial resilience. Well, one last thing I wanted to touch on with this post is how they actually don't have a lot in savings. And that should be something that they're focused on as their income is increasing. They have very little in their 401ks compared to how much they're making. And I think that as they want to build some sort of resilience or security for them and their family, that would be a smart place to focus any kind of income increases, putting that into their 401ks or other savings vehicles.
26:44Elizabeth Ayoola:And I don't know about you, but saving always helps me feel better about spending. Then one tiny last thing I thought to myself, is lifestyle creep always a terrible thing, especially if you're coming from a place where you don't have much and maybe you're living in an uncomfortable way? You can't buy yourself good food to eat. I think in some instances, lifestyle creep is OK as long as it doesn't go overboard. Completely agree. All right. Let's move on to post number two. It's from the personal finance Reddit. CPI, and for those who don't know, that's Consumer Price Index, just came in at 3.8%.
27:15Elizabeth Ayoola:Food at home up 0.7 % in one month. Airline fares up 20.7 % over the year. Is anyone else restructuring their budget around this or are you just absorbing it? Sean, what are you doing? Elizabeth, I am absorbing and adapting because of what else can you really do? There are certain areas where I need to spend more because things are more expensive, like on groceries. I've talked over so many years about how I'm always outraged at how my beloved cream cheese is just more and more expensive every time I go to the grocery store. Sean and his cream cheese. I know. But I'm adapting because I am such a committed Costco shopper now that I go and I get their Philadelphia cream cheese in this big tub that lasts me weeks and weeks.
27:57And I'm kind of scared as to why it lasts so long. I'm sure it's some preservatives. But anyway, it's way more economical to shop at a store like Costco. So that's how I'm adapting. And then in other ways, like I am pulling back on some travel. I wanted to go down and see some family in California, but the plan didn't come together quickly enough. And by the time I left the airfares, I just couldn't swing it financially. So that's a sacrifice that I'm making just because I need to keep my budget intact. How are you handling all the changes over the past few months? Because I feel like just since this year started, prices have gone even more bananas than they already were.
28:30Elizabeth Ayoola:I feel like you've been in my head, Sean. Why am I so soppy lately? This makes me a little emotional because I've been really hard on myself lately with my budget, forgetting that the cost of living has gone up. And it's interesting because on Reddit, I came across a post that said everyone should get a Costco membership. And I am not a fan of Costco because I just find it overwhelming. But I said to myself, you are buying the same things, a lot of the same things every week. you might as well go and get them in bulk. And actually, my boyfriend added me to his Costco membership. Long story short, what you just said is a sign, Sean.
29:01Elizabeth Ayoola:I need to take my tail over to Costco and go and start shopping over there to cut costs there. And same with travel. As much as I really want to go to Florida this year, I'm asking myself, do I need to go? Will it kill me if I don't go one year and I can use that money instead to continue bulking up my emergency savings fund? But in some ways, it feels like psychologically like I'm failing or I'm doing bad with my budgeting when I'm not remembering, hey, I'm not in this alone. And actually, the cost of living is going up. Yeah. And we've seen that the real average wages dipped 0.3 % annually. So we're now earning less as things are getting more expensive.
29:37And I think we're all feeling the squeeze in some way. I mean, I don't even drive that much. And I spent$75 filling up my car last week. And I'm just getting around town. I don't even have a commute. So I really feel for those who are commuting. But Elizabeth, my Costco hack, because I also can find it really overstimulating. It's like the worst kind of Disneyland ride, but you're all just crammed in together there. Go right when they open or go maybe like a Friday evening at 6 p.m. before you go out for the night or something because people aren't often there at that time. From what I hear from a friend who does this, the hour before closing is often deserted.
30:14So check that out.
30:15Elizabeth Ayoola:Yes, I think those two things would help me. And the third hack, don't take your kid with you. Yeah. Although it sounds kind of fun because then they get all the samples, but then they want to grab everything else off the shelf too, I imagine. Yes. No, we don't want none of that. I'll bring the samples home. But yeah. So to be honest, I'm doing the same things as you in terms of budget restructuring, just not buying non-essentials right now. You will be shocked to know that I've not been scouring the internet for new clothes lately. Proud of you. And yeah, just thank you. Thank you. And just, yeah, maybe cutting low on travel this year.
30:45Elizabeth Ayoola:There's always next year as long as I'm healthy and still here. And just save the difference, right? That way you can have that vacation fully funded. Yeah. Okay. Well, let's get to the next post. This is from the FIRE subreddit. That's Financial Independence Retire Early. And the topic is dating after FIRE. Hi, folks. I'm mentally preparing myself to chubby FIRE next year as a 51-year-old divorced guy. I'm trying to figure out what my dating life might look like. My guess is that everyone will still be working and probably not have retirement on the near horizon. I'm predicting awkward conversations around careers and work.
31:18Has anyone else here retired as a single person and had dating experiences? How did it go? Any tips? Any experiences you'd like to share? Thanks. Okay, this is classic Reddit because no one on Reddit who spends a lot of time there knows how to date. I'm sorry. I really respect and admire the savings that this poster has put into retiring at 51. But I think a lot of people on the internet simply spend too much time on the internet. And you can just get out into the world and realize, hey, I'm just a guy who happened to achieve something amazing with my finances. And I don't think people are going to be as awkward or weird about it as he's probably thinking.
31:54Elizabeth Ayoola:So it sounds like projection is what I'm hearing, Sean. Maybe, yeah, just a little bit of self-consciousness. And just I think that they need to go out into the real world and talk with people. They might have to do a lot of that. We're hiring early anyways. Might as well get started now. We've talked about fire a lot on this podcast, but I hadn't really heard about chubby fire that much. I think it's a pretty funny term. Can you explain what that means for folks who don't know Elizabeth? I can. And then some people may not be familiar with all the types of fire anyway. So just very quickly, I'm going to run through them.
32:22Elizabeth Ayoola:You are the fire queen. I am the fire queen. And that's why I like this post. But anyway, some of the most popular ones are lean, fat, barista, and coast fire. Lean is for the minimalist who's like, I ain't got time to be spend all that money. I just want to live on a little. Fat is for the big money spenders who want to live luxurious in retirement. That would be me. Of course it would be. Barista is for people who are not ready to fully retire and want to semi-retire, but they don't want that stressful job anymore. And then we have Coast Fire for people who actually don't plan to retire early, but want to stop saving for retirement early and enjoy their money.
32:57Elizabeth Ayoola:Now, where does Chubby Fire fit into all of this? It's less talked about, like you said. I barely heard of it before either. It's like the cousin of lean fire and fat fire. That's where chubby fire comes in the middle. So it's for people who don't want to be extremely frugal, but who also don't want to be overly luxurious. So what do you think about their dating prospects? I love that this is their main concern is they've been saving for so long, so diligently to be able to retire early on what they've tucked away. And their dating life is their concern. I think to me, it kind of speaks to how your life shifts so fundamentally sometimes after retirement.
33:31You have all this free time. You're not tied to a workplace, which is where a lot of people meet spouses. And you're just out there and you have to create your own life.
33:40Elizabeth Ayoola:Yeah, you're just out there in the wilderness. And actually, it reminds me of a post that I read years ago about someone. No, it was about several people who did fire and retired early. And one person in particular stood out to me because they had retired early. And the main thing that they reported in that piece is feeling lonely because all of their peers were still working. And they had done all the things. They traveled. They picked up hobbies. They did all the things they thought they would want to do in retirement. And they were missing that social connection. You want to know what they did?
34:10Started volunteering at a community center or something?
34:12Elizabeth Ayoola:They went back to work. No! They went back to, yes. Oh, that breaks my heart a little bit. I'm glad they found their community again, but there are other ways to do it, right? There are, but they went to your job. They are, yeah. So anyway, this reminds me of that. So it sounds like the poster is afraid of loneliness. That's one. And two, yeah, like what if you meet a partner when you retire early who is still working? What do you do with your free time? And I don't know about you, Sean, but when I envision retirement and partnership, I envision retiring with my partner. And yes, doing my own thing, but also doing things together versus, you know, me being doing my own thing and then going to work every day.
34:50Elizabeth Ayoola:So anyway, my bigger question for you, inspired by this post, is how do you envision retirement? Do you want it to stack up with Garrett? it? Yeah, 100%. I imagine, I hope that we'll retire somewhat early and then we'll be able to travel and tend to our garden and just hang out and do things around town together. That's what I'm currently envisioning for retirement. But if one of us has to retire earlier than the other, that's a fact of life. And I think there are other ways that we can find fulfillment. Like I go to a local dog park in my neighborhood a lot and I see the same group of people meeting up at the same time every single day.
35:23Some of them are retired, some of them are working, They're a huge range of ages. And they've found a habit that they share together every single day. And I think that's how you can build connection and community when you're not working or even when you are. Just get out there and meet people.
35:39Elizabeth Ayoola:So it sounds like maybe the Reddit poster just needs to find a day job of socializing and doing things that bring them joy, assuming they find a partner who's still working. And then, you know, after work, I guess him and the partner or them and their partner can hang out, right? Yeah. And in the meantime, get off the internet and meet people in the real world. You'll realize it's not so scary. But I do think people assume, oh, if I have all this money, then dating will come easy. And that's not the case. Moving on to post number four, and it's from the Ask Reddit subreddit. Ex-millionaires of Reddit.
36:09Elizabeth Ayoola:What made you lose all your money? Now, I like to this one personally, Sean, because I'm not a millionaire and I love to know what millionaires are doing with their money. And even more, I want to know how millionaires are losing all their money. Yeah, this was a great one to dig through all of the comments, which is part of why I just love Reddit is people sharing their stories. And, you know, part of me always wonders how much of any of these stories is actually real. But there were some wild stories about people gambling their money away or just making bad business decisions. One that really stood out to me was this person's father, who was pretty successful in businesses.
36:47He had, I think, three different businesses that were each worth a million dollars each. And they ended up going bankrupt because he wasn't able to delegate responsibility and management of these companies. So you can have the best work ethic in the world and you can be a really savvy business person. But if you don't have the right system in place to manage these businesses long term, it can all just fall away, which is kind of tragic.
37:09Elizabeth Ayoola:It is tragic. And once upon a time, I used to be trying to be actually that's not true because I kind of am a business owner technically, but I used to want to have employees. Let me put it that way. And I was in many groups of other aspiring entrepreneurs and the amount of people that struggle with delegating was very shocking. And not only like this poster said, could it lead to you losing money, but it also can lead to burnout when you don't know how to delegate. Yeah, I get it, though. When you create something from scratch, you know it better than anyone and you want it to be successful. And so bringing other people, they're going to do things a different way.
37:42They might have different ideas. It can lead to conflict and some things might slip through the cracks. But also to sustain a project like a business that's worth a million dollars, you need more than one person to do it.
37:54Elizabeth Ayoola:Absolutely. And I come across this comment, Sean, which makes me think all these things are interconnected. Now it says, I work in finance and my team and I work with all very affluent clients. I've seen so many millionaires lose it all, not from investing in the markets, but from taxes, lifestyle and poor business decisions. Once had a client who was making$50 ,000 a month but was spending$60 ,000 a month and perpetually dipping into his investments. They were months where payments bounced because he was living a lifestyle and always wanted more. My favorite investment advice. Same car, same house, same spouse.
38:31Elizabeth Ayoola:I like that. Catchy. The same spouse can crack me up. Yeah. Can you imagine spending$60 ,000 a month? What are you spending that money on? It's bananas. I can't. But what did we say earlier? It's insatiable. Like there's always something to spend money on. So you got to rein your own self in, right? We all need to find out what is enough for each of us. And then anything beyond that, donate it, save it, invest it wisely. Don't keep buying random crap just to make yourself feel good in the short term because it's not going to work. You're going to end up broke, as we all learned. And I don't know how I would feel if I was once a millionaire and then I'm just like, wow, wonder what all that money I had went, you know, I feel really bad.
39:11Yeah, I would feel horrible. I would feel maybe like a failure and I don't want to feel that way. So if and when I become a millionaire, I'm going to do my best to hold on to it and not spend it frivolously.
39:21Elizabeth Ayoola:If I know that nobody's going to overspend when they become a millionaire, it's you, Sean. Thank you. Well, the thing is that I do like to spend my money, but I also like to save. So I try to find the balance. Always in balance. That's my goal. OK, let's get to our final post. This is from the Money Diaries subreddit, which actually I just learned about. Elizabeth, thank you for sharing this subreddit with me because I'm always about people's money diaries. The title is How to Get Out of Money Comparison. I realized recently that one of my acquaintances has probably$20 to$50 million in equity from joining an AI startup early.
39:54Wow. I don't know why, but it's been making me feel so bad about myself. It feels like my accomplishments financially and career-wise mean so little comparatively, and the things I've been excited about for the future still won't even measure up. Like, say I save$5 million, it will still be nothing in comparison. How do I get over this? I know objectively other people's wealth has no impact on my life, but it is triggering all sorts of things for me emotionally, like wanting to be the best in the class, but someone else already got an A++++. Does anyone else feel like they fall into money comparison?
40:26If so, how have you gotten past it?
40:28Elizabeth Ayoola:Oh, that last line made me feel so sad for the Reddit poster. I don't know about you, But I definitely have and maybe sometimes do fall into money comparison. I think in finances and with other things, because we're social beings, we always comparing ourselves to other people to determine how we're doing or where we rank, because that's just what we do as humans. I do know something that helps me significantly. It's just looking at how far I've come from, looking at my own personal journey and not anybody else's makes me feel one proud of myself. so it doesn't feel like, oh, well, I only have 50 ,000 and someone else has 100 ,000.
41:06Elizabeth Ayoola:And it also makes me see that I have all the tools that I need to keep going further. So I don't need to compare myself to anyone else. I love that. Yeah, I mean, the saying is that comparison is the thief of joy, and it is. I mean, appreciate what you have. There's always going to be someone who has more money or who has less money. But I really like what you pointed out about comparing where you are to where you were in the past. Because even if you maybe aren't as rich, maybe you're one of those people who was a millionaire and isn't anymore. I'm sure you learned some valuable lessons along the way, and you can take that moving forward because that's all you can do is focus on your own finances.
41:40Don't be too worried about whatever else anyone else is going on because that person who has 20 or 50 million in stock, they may not have the same sort of non-financial wealth and fulfillment in terms of their community, their loved ones, their hobbies, their passions. You don't know what's going on with them really, and just a dollar figure isn't a great thing to base your self-worth off.
41:58Elizabeth Ayoola:Love that. The last part of what you said, I think is key. Your value as a person is not tied to how much money you have. And I think that can be a hard thing for people to believe because we live in a society that tells us that we are as valuable as the car that we drive or the house that we have, or basically the material things that we own, right? So I think it's more about your self-worth and your self-work that you need to do in order to feel valuable as a person, independent of your job, your money, and any other thing you own. Yeah. And one of the top comments in this post really stood out to me.
42:30They said, I say this with gentleness, but as someone who has lived in Silicon Valley and does not work in tech, like millions of other people in this region, please expand your social circle to include people who are not in tech. I feel like part of the issue here is thinking that having 50 million in equity in an AI company is a normal thing to happen and not an outrageous and rare flash of luck. I'd also like to keep in mind equity is basically worthless 90 plus percent of the time. I'm sure someone had$50 million in equity from Enron in 2000. Not worth much anymore.
43:01Elizabeth Ayoola:And again, which is why you shouldn't compare because we also don't also have the same, we don't start from the same place and we don't finish in the same place, right? We all have different opportunities, different access to different resources. So it's just not a good way to measure yourself or your self-worth. I see a comment here that says, I know someone with an even higher net worth than you're describing who is suffering from incurable blood cancer and is dying. The key is to have gratitude for what you have, even if it's just your health. If that's not going to remind you to just be grateful for where you are, I don't know what is.
43:37Yeah. I mean, health is wealth, right? So if you can focus on that and appreciate what you have, I think that will make you grateful for what you do have, even if it's not 20 to$50 million.
43:45Elizabeth Ayoola:dollars all right are we at the end of our reddit journey today sean maybe for this podcast recording but i will be scrolling on reddit later today are you going to be in the money diaries make sure you text me yes i need to follow that immediately thank you okay well i think that's all we have for this episode remember that we are here to answer your money questions and lurk on your reddit posts so turn to the nerds and call it or text us on the nerd hotline at 901-730-6373 It's 901-730-NERD. You can also email us at podcast at nerdwallet.com or drop us a comment on Spotify or YouTube. And while we love to yap, we want to hear your thoughts and your opinions too.
44:24Elizabeth Ayoola:So if you have any thoughts on any of the Reddit posts that we read today, please leave us a comment on this episode on Spotify or on YouTube because we're over there as well. Or you can just email us if you don't want to do all the social media stuff. In the meantime, join us next time to hear about what to do when your teen receives a windfall. Follow Smart Money on your favorite podcast app. That's Spotify, Apple Podcasts, and iHeartRadio to automatically download new episodes. And here's our brief disclaimer. We are not your financial or investment advisors. This nerdy info is provided for general educational and entertainment purposes and may not apply to your specific circumstances.
45:01Elizabeth Ayoola:This episode was produced by Tess Vigeland. Hillary Georgie helped with editing. Eve Krogman edits our audio and our video. And a big thank you to NerdWallet's editors for their help. And with that said, until next time, turn to the nerds.
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From the publisher
Learn what to buy and skip on Prime Day 2026 and Reddit’s lessons that reveal how a $250K earner can end up broke.
Is Prime Day actually a good deal this summer, and how financially resilient are American consumers right now? Host Elizabeth Ayoola is joined by news colleague Rick VanderKnyff, NerdWallet personal finance writer Tommy Tindall, and NerdWallet Senior Economist Elizabeth Renter to dig into Prime Day deals and the latest on American consumers’ financial resilience. They discuss which product categories could be worth purchasing during Amazon Prime Day and competing retailer sales, how AI-powered price history tools are changing the shopping experience, and what NerdWallet's June Consumer Financial Resilience Index score reveals about how confident Americans feel about their finances as they get ready to shop.
Then, host Sean Pyles, CFP®, joins Elizabeth to break down five candid personal finance posts from Reddit. They explore why a Redditor earning $250,000 a year feels broke after lifestyle creep took hold, what the concept of hedonic adaptation could mean for your own spending habits, how “chubby FIRE” factors into the real-world complexities of early retirement and dating, what kinds of decisions led millionaires to lose everything they'd built, and how to break free from the money comparison trap when someone in your circle has $20 to $50 million in AI startup equity.
What to Buy (and Skip) on Prime Day 2026: https://www.nerdwallet.com/finance/learn/what-to-buy-on-prime-day-2026
Explore the NerdWallet Consumer Financial Resilience Index: https://www.nerdwallet.com/finance/studies/financial-resilience-index
Subscribe to our podcast’s free email newsletter for bonus content and more from our hosts at https://smartmoney-nerdwallet.beehiiv.com/
Reddit posts discussed:
250k a Year and Broke, 4 Years Ago I Made 120k And Was Happier
CPI Just Came in At 3.8
Dating After FIRE
Ex-Millionaires of Reddit, what made you lose all your money?
How to Get Out of Money Comparison
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To send the Nerds your money questions, call or text the Nerd hotline at 901-730-6373 or email podcast@nerdwallet.com.
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