In short
Aaron D’Souza recounts how he helped fund and structure the 2009–2016 lawsuit that bankrupted Gawker, then argues for “Objection AI,” a Peter Thiel-backed platform that aims to create accountability for journalism by enabling subjects to trigger independent, line-by-line investigations.
Guest backgrounds
Aaron D’Souza is a former Oxford law student who co-founded the Gawker-destruction effort as a “startup-like” legal-financing operation. He later founded Enhanced Games, a medically supervised platform for elite athletes using legally prescribed performance-enhancing drugs (clinical trial in Abu Dhabi). He is also a venture-backed media critic and founder of Objection AI. The host is Eric Newcomer, a startup/venture capital author.
Key claims
Gawker’s business model and privacy violations created inevitable legal targets; the lawsuit’s cost barrier denied “access to justice” for wealthy plaintiffs; media trust is declining structurally, not just due to pay; journalists should “show their work” and use contractual terms; Objection AI will verify articles via former CIA/FBI investigators and AI.
Notable examples
Hulk Hogan’s unauthorized sex tape post; the 2007 “Peter Thiel is gay” Gawker headline by Owen Thomas; the Ronan Farrow New Yorker narrative about Sam Altman; Enhanced Games’ viral tweet (9M views in 24 hours) and Anson Henry’s warning.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Seed of a Lawsuit: A Chance Encounter
1:07 to 3:48
Aaron shares his chance meeting with Peter Thiel at Oxford and how a casual conversation led to the idea of suing Gawker.
“I was a 24-year-old first-year law student at Oxford University.”
Building a Legal Strategy Against Gawker
3:48 to 5:39
Aaron details the strategy developed to pursue Gawker and how they treated the case like a startup.
“And we approached it not like a legal case, but more like a startup.”
The Impact of Gawker's Publishing Style
5:39 to 8:00
Discussion about Gawker's publishing practices and their implications for journalism and privacy.
“So, you know, Gawker, owned by Nick Den, and run by Nick Den, had Valleywag, which was, if you were in Silicon Valley, I mean, it was a force to be reckoned with.”
The Intersection of Wealth and Justice
8:00 to 9:59
Aaron and the host discuss the challenges of accessing justice for individuals like Hulk Hogan, emphasizing the costs involved.
“No, I think that the courts are a very important process.”
The Role of the Courts in Media Disputes
9:59 to 12:19
The conversation covers the importance of the courts in legal battles involving media and the implications of financial backing.
“And I actually think if you talk to Nick Denton, Nick would say that he's actually very thankful that this lawsuit happened.”
The Importance and Responsibility of the Press
12:19 to 14:01
Discussion on the role of the press in society, emphasizing their power and responsibility in conveying facts.
“He's counseled to Melania Trump among many others.”
The Role of Media in Society
14:01 to 14:54
Explore the essential role of media in communicating facts and fostering trust.
“Like, you know, you would say, can the ACLU and other NGOs not bring lawsuits or, you know, support lawsuits, right?”
Understanding Podcasting's Unique Value
14:54 to 16:06
Learn about the emotional connection between podcasters and their audience.
“And I think podcasting and the content creation community has shown that trust is actually the most valuable commodity.”
The Future of Media and AI
16:06 to 18:35
Discuss how AI is transforming media's research, synthesis, and distribution roles.
“And just sort of the early demonization of sort of the rich in a way that the podcast is sort of the opposite.”
Enhanced Games: A New Approach to Competition
18:35 to 19:56
Discover the concept behind Enhanced Games and its implications for performance.
Show all 33 chapters
Using Media for Controversial Ideas
19:56 to 21:08
Learn how the media can be leveraged to discuss controversial topics openly.
“Legal in their country, in the United States?”
Perception of Performance and Ethics in Sports
21:08 to 23:23
Examine the ethical considerations surrounding performance enhancement in sports.
“And if anything about being a great foe to the media is the media loves it.”
The Evolution of Journalism Standards
23:23 to 25:35
Explore the shift in journalism from objective reporting to personalized narratives.
“As human beings, we are only interested in seeing the very best of human performance.”
Introducing Objection AI: Accountability in Media
25:35 to 28:00
Learn about Objection AI's mission to create an accountability system for journalists.
“Or the Washington Post or, you know, the worst is the New York Times, right?”
The Accountability System for Journalism
28:00 to 29:09
Learn about a new platform enabling accountability for media reporting.
“Peter Thiel is an investor, Balaji Srinivasan, the former CEO of Coinbase.”
Power Dynamics in Media
29:10 to 30:00
Explore the conflicting power dynamics between journalists and billionaires.
“a public data room, which the original author can rebut.”
Cultural Influence in News Organizations
30:01 to 31:10
Discuss how the culture of media organizations shapes reporting and public perception.
“Like media is sort of like non-economic in certain ways.”
The Economics of Media Ownership
31:11 to 32:42
Investigate how ownership influences media output and journalist incentives.
“It's like, if you control platforms anyway, so there have been like, but they're, they're, they're sort of the outlier, right?”
Political Bias in Major Newspapers
32:43 to 34:08
Analyze the political leanings of major publications like The New York Times.
“And this was like and he would directly incentivize journalists based on how many clicks.”
The Role of Investigative Reporting
34:09 to 36:50
Understand the importance of investigative journalism in uncovering truths.
“In the UK, there's much more clearly, like, we're on this team, we're on this team, we're on this team.”
Accountability and Reporting Standards
36:51 to 38:08
Discuss the need for higher accountability and standards in journalism.
“And so we lose that when those papers lose capacity.”
Cultural Narratives in Journalism
38:09 to 41:39
Explore how narratives shape journalism and public perception of facts.
“But we don't get a special constitutionally enshrined position in society.”
The Challenges of Modern Journalism
42:01 to 43:30
Exploration of the trust issues and structural problems in journalism today.
“The elite media, you know, is far more intentional with what they say.”
Proposed Solutions for Media Trust
43:30 to 45:29
Discussion on how to restore trust in journalism through transparency.
“So there's like a 99.99 % compression ratio.”
The Importance of Contracts in Journalism
45:29 to 48:50
Debate on the need for contractual agreements in media interviews.
“And so maybe only a small percentage of your audience wants to go really deep, but that's very meaningful.”
Anonymous Sources and Their Impact
48:50 to 51:15
Analysis of the role and challenges of anonymous sources in reporting.
“and this is now my job to say, how are we going to restore trust in this very important institution?”
AI's Role in the Future of Journalism
51:15 to 55:55
Insights into how AI will change the landscape of news reporting and research.
“I mean, the Washington Post, what, just won, I think the public service Pulitzer for covering Trump's like administrative state.”
The Transformation of News Gathering
56:00 to 57:28
Explore how technology is redefining the research component of journalism.
“the death knell in the coffin of traditional media, right?”
The Human Element in AI-Driven Journalism
57:28 to 59:17
Discuss the balance between human intuition and AI in gathering news.
“They're just trying to patch the leaking ship, right?”
Cults, Religion, and the God-Shaped Hole
59:17 to 1:02:29
Analyze the societal impact of religion's decline and the rise of new ideologies.
“I don't think you can find Peter Thiel's couch.”
The Role of Journalism in Society
1:02:29 to 1:05:20
Examine the responsibilities of journalism in the age of misinformation.
“Well, maybe the cult of Athena was fairly innocuous.”
Peer Review and Accountability in Media
1:05:20 to 1:07:54
Highlight the need for better scrutiny and peer review in journalism standards.
“So cryptographic hashes, data rooms, show your work, peer review.”
Impending Changes in Media
1:10:06 to 1:10:16
Discussion about the upcoming challenges facing the media landscape.
“There's so much more coming and it's going to hit them like a tsunami.”
Transcript
Automatic transcript. May contain errors.0:00I actually think if you talk to Nick Denton, Nick would say that he's actually very thankful that this lawsuit happened. Because the entire pure set of Gallagher, Huffington Post, BuzzFeed, etc. are now basically worthless. If you're a journalist at the New York Times, you probably have more power than your average billionaire. But with great power comes great responsibility. Man, Spider-Man has changed our culture. I don't even know what a public service Pulitzer is. It's the biggest one. Okay, great. The answer is maybe start building new religions. Do you agree with this premise that there are important things that society would like to know that don't just come online?
0:36It's 2009. 24-year-old Oxford law student meets Peter Thiel on a campus tour and casually suggests the idea that would eventually bring down Gawker. Today on Newcomer, we hear from the man who planted that seed, Aaron D'Souza. Now he's back with the PED-fueled Enhanced Games and Objection AI, a Peter Thiel-backed platform that lets anyone challenge a news article, triggering a line-by-line investigation by former CIA and FBI agents. I'm Eric Newcomer, author of the Newcomer Newsletter, where I cover startups and venture capital. Let's get into it.
1:15So it was October 2009. I was a 24-year-old first-year law student at Oxford University. I had literally been on campus for like five days. Remember, this was about nearly 20 years ago. A friend of mine was dating Peter Thiel at the time. and he said to me, oh, me and my boyfriend are coming to campus. And, you know, I knew a little bit about Peter, PayPal Peter as we knew him then. And he said, oh, can you like show us around campus? So I was like, yeah, sure. So I gave them a tour around the campus of Oxford and we were just like walking around the gardens. And Peter was the very first billionaire I had ever met.
1:59And I said to him, oh, you're a billionaire. You must not have any problems. and he said oh yeah I've got lots of problems and I said well what is your greatest problem and what can I do to help you solve it and he said oh it's a there's this gossip outlet Gawker they're writing this horrible stuff about me and I don't know what to do and I said well why don't you why don't you sue them he said well if I sue them I'll get more attention I said well what are you going to do he said well you know me and my friends are thinking about buying them for$30 million. And I said, well, that's terrible because you're going to reward bad behavior.
2:36And I said, well, aren't there lots of people who are in your similar position who don't have the resources to Sue Gawker who aren't billionaires? And I said, probably the most important words of my life, I said, maybe you can just fund someone to Sue Gawker on your behalf in sort of like a proxy war. And Peter was like, oh, that's really interesting. I said, oh, let me go write you a paper about it. I'm not sure if it's legally possible. Maybe that's why it hasn't been done. What is student solution? It's like, I'm in school. What's the thing I will deliver? A paper. Yes, I will write you a paper.
3:07Yeah, so I went back. And I went back to my little desk, my little room. And I wrote a paper about whether or not this would be legal. I literally, like, you know, this is before chat GPT or anything. I went to the law library. I looked at the rules about litigation financing. I think I talked to a couple of professors. And a couple of weeks later, Peter was back in Europe. And we met up and I presented him this idea. I wasn't looking for a job or anything. And he said, how much and how long would it take to destroy, like bankrupt them? And I had no clue. So I said, I've got a big number and a lot of times five years and$10 million.
3:43And he said, great, I'll send you the money. Let's get started. And it took exactly five years and it took exactly$10 million. And we approached it not like a legal case, but more like a startup. And so we built a focus team. How many people? At its peak, we were employing 20 people. Including people working for the law firm you brought on? Yeah, we set up the law firm specifically for this. Oh, really? Oh, okay. Yeah. So you go to find the lawyer before you found the case. Is that right? Yeah. So we knew that there were going to be cases because Gawker published so many articles. So they would publish several hundred articles a day, and their back corpus was like a million articles or something.
4:28So we were like, there must be a target. There must be a target, right? I mean, that in some ways is the intellectual argument against this, that somebody who produces that much stuff is, everybody breaks the law in some way. Exactly. If you produce that much content that quickly with such low editorial standards and compliance processes, you must break the law at some point. And so if you're just, my thesis was, We can just consistently monitor this every single day, taxonomize all the articles, and then reach out to the lawyers to reach out to the subjects of the articles and say, hey, you know, we have a philanthropist who does not like gawker.
5:04Do you want to sue them? And that's literally what we did. And then we knew we hit the jackpot the morning of the Hulk Hogan. They literally posted 10 seconds of people having sex, which. Yeah, which was unauthorized. And then Charles Harder, who is our lead lawyer, was friends with Hulk Hogan's lawyer. And so the minute that article got published, phone call David Houston, who was Hulk's lawyer, said, yeah, we were definitely in. What can we do? Let's Hulk smash them.
5:37And that began the journey. So, you know, Gawker, owned by Nick Den, and run by Nick Den, had Valleywag, which was, if you were in Silicon Valley, I mean, it was a force to be reckoned with. It was a key sort of publication shaping the narrative. I mean, not a lot of respect for privacy. Owen Thomas, the reporter, famously said, Peter Thiel is gay. Is that the exact headline? I'm sure you know. Yeah, Peter Thiel. What was the headline? Yeah, Peter Thiel is gay. It was before my time. I think probably. It was 2007. Yeah, yeah. I don't even think I graduated high school yet. yeah this is how long the saga went on for i mean owen thomas says oh everybody knew and so it's just a matter of just like putting online a thing that like all the insiders knew so that happens also you know value was obsessed you can respond to that but i just want to give yeah it was obsessed with like clarium and then it was also just like you know you know i know people where they post pictures of them like at a hot dog you know it's just like everything you know it just be tracking it was just the rich people yeah and so what was it the outing that made peter teal the angriest it was but we also have to remember you know 2007 is 20 years ago the attitude towards being gay has changed very rapidly and nick denton is also gay uh and owen thomas who wrote the story thomas is gay.
7:03And so it was this very homophobic attack by gay people themselves. And I always say that Nick Denton wished he was Peter Thiel. He's like an Oxford educated philosopher who tried to be a tech entrepreneur and really failed and is gay too. And I think he was always quite jealous of Peter and his success. And coming out is a very personal thing. And no one should be outed against their will without their consent. And I think we can all agree upon that today. And it was something very wrong that they did. And it wasn't just that. They just attacked everyone in Silicon Valley. They attacked everyone in Hollywood without any journalistic integrity.
7:54And I talked to a lot of journalists now and I use you know the Gawker example and they say oh well Gawker wasn't journalists you know they weren't at the time people definitely thought it was yeah absolutely right you know when when when we came out of the woodwork in 2015 2016 to disclose that we had funded the lawsuit um it was you know the New York Times and and and you know the comedy of journalism review all were saying that this was the most terrible thing imaginable this chilling an effect on journalism well i definitely yeah and i i oppose the lawsuit to be clear i mean probably less stridently than i did at the time um i mean i do think there's are you a libertarian very libertarian right i mean isn't the best answer to like a free press problem just like more more speech and just by saying okay you could get sued you create you create fear among even sort of more sensible publications instead of just answering the problem with with more speech like What's your response to that argument?
8:55No, I think that the courts are a very important process. And like the rule of law is remarkably important. As we'll get to with objection AI, obviously. And, you know, the problem that I observed with Hulk Hogan is saying Hulk is, you know, a true celebrity. He is very wealthy by, you know, the standards of an average American. And yet he could not afford access to justice. You know, to go through the entire court process cost$10 million. It took years. and and and I think we can all agree that is the the dysfunction of modern life like the rule of law is the backbone of a capitalist economy if you can't have rule of law you can't have capitalisms you can't enforce contracts and uh you know the court system is so slow and so expensive um how do we have justice in the gawker case gawker would make a similar argument to what you just made, which is that they might have prevailed if they weren't bankrupt sort of by the time, you know, because they had to, what, pay the bond.
9:56The bond made them unable to stay alive. You don't buy that. No, I don't buy that. And I actually think if you talk to Nick Denton, Nick would say that he's actually very thankful that this lawsuit happened. Because the entire peer set of Gallagher, Huffington Post, BuzzFeed, etc., are now basically worthless. And so he was able to, you know, Ariana Huffington really like she sold out at peak. He just got out of a business that was never going to succeed anyway, you're saying. It's like it was a wake up call to like, this isn't going to work. Right. You know, Gawker was going to be destroyed by the changes.
10:28The markets. Yeah. By changes to the algorithms on the platforms. You know, the advertising based model would never have worked. You know, it was like kind of profitable because it was like run as a very scrappy operation. They were never able to raise external capital. But I'm just saying. But the bankruptcy in 2016 actually helped Nick Denton get to an exit much faster. And he admitted this in an article, I think in Vanity Fair a few months ago. Right. But in terms of like the legal process playing out and getting justice, if you assume justice is the actual like all the appeals have been made.
11:02Yeah. Gawker couldn't even afford to get to the end you know it didn't even play out it played on a particular jurisdiction florida that seems more hostile to the sort of san francisco new york uh media set you know then if you sued them well they were sued in in a court that like normal american people right uh appear in not not like but us new york elites are not normal yeah the jury of the peers of nick denton as you know uh elites in fifth not what he got you know it was actually quite a telling moment in court that in our opening statements we referenced the fact that gawker had just leased these very expensive offices on fifth avenue and we and we use this as an example like well you know these fancy you're demonizing the wealthy wealthy wealthy elites in fifth avenue right and everyday americans like you know hulk hogan terry bella you know he's like this hometown hero he played baseball for like, you know, the Pinellas County.
12:03Peter Thiel obviously has no problem with being wealthy. I mean, he celebrates wealthy. There's an argument made in court to a jury. How did you pick the lawyer? It's like Charles Harder, right? Charles Harder, yeah, who has become now a very famous defamation lawyer. He's counseled to Melania Trump among many others. You know, Charles is a very special individual among lawyers because he doesn't think like a traditional lawyer. Most lawyers are like, how do I bill more hours? That's all they think about. How do I bill more hours? How do I make this more common loaded? Because they're always acting in their own incentive.
12:41Charles, you know, would be a startup entrepreneur. He thinks outside of the box. And because this wasn't just a legal strategy, it was also PR. It was data. It was technology, capital financing, structuring, tax. And there are so many dimensions to this, which Charles and I, sort of co-founders of this project, brought together. And I've never found another lawyer like him. The idea that... As I do know for all conversations, I prepped with Claude, not even an advertisement. man and uh it's it's biggest concern with the gawker suit wasn't the actual like substance but just the sort of financing issue or like what what is your view like if we lived in a culture where people are sort of funding all these lawsuits on other people's behalf like but that is the culture today so you know um if you slip and fall uh you know at a podcast studio you will get a no win no fee contingency lawyer the lawyers do it you're saying yeah the lawyers are financed by hedge funds.
13:46Gawker was financed by a sketchy Russian oligarch named Victor Vittelsberg, who was eventually sanctioned after the Ukraine war. And so ultimately, financing is just a normal part of this equation. Should an individual not be able to access philanthropic funding to pursue justice? Like, you know, you would say, can the ACLU and other NGOs not bring lawsuits or, you know, support lawsuits, right? I don't think so. Do you like some of media? I mean, this is going to be relevant until later in our conversation. Like, what do you like about media? I think media has a very important job to communicate facts, right?
14:29You know, it's the only constitutionally enshrined private sector position in most countries, right you know like doctors lawyers engineers and you know teachers are not enumerated with special powers in the united states constitution yet the press is and so i think the press does have a very special role to play but with great power comes great responsibility um and spider-man has changed our culture for this yeah is there a right here in new york city right you know is there a news outfit or individual journalist that you think embodies like you know that's good journalism i think as a category i think podcasters are very interesting because they have to build an emotional relationship with their listeners in a way that you're like right here we're doing it this is the best right now yeah and and i and i think you know there's a higher degree of trust right that podcasters have to have there's something there's an emotional abstraction that happens with print journalism or written journalism, that you don't feel that the reader is interacting with a human being.
15:36And I think podcasting and the content creation community has shown that trust is actually the most valuable commodity. Like Joe Rogan would not breach trust with his listenership versus I think text-based publications are much more willing to break that trust in the goal of achieving clicks. I mean, there's a way to frame what Gawker did, which is stripping the humanity of sort of the rich people it's focusing on. It's writing about them a way you would never want to write about individuals, sort of like shows them in sort of like the they're nothing like you. And just sort of the early demonization of sort of the rich in a way that the podcast is sort of the opposite.
16:16You have somebody on, you're like, oh, you're a person. You're a real person and we're talking about real people. and you know you can't like selectively quote me you can't it's much harder for you to inject your opinion i have a right of rebuttal right here it's next it's i think it's a much better format than um narrative construction text-based media it just doesn't seem scalable for you couldn't cover the trump administration through podcast alone i think you could yeah Yeah. So have you seen the Epstein Files podcast? No, I haven't. So this is the number one podcast in the world right now, and it's 100 % agentic.
16:56So they downloaded the three and a half million Epstein Files emails, dropped them into an LLM, and then used 11 labs to produce all the audits. There's no humans involved in it. And so, you know, my thesis, and we'll get to this with objection, it's like media does three things. Research, synthesis, and distribution. Distribution got unbundled by the social platforms. Synthesis is being unbundled right now by AI. And then the final step is that research is going to be unbundled from the traditional media owners. And so I'm of the view that in 10 years' time, all content will be individually agentically generated for each you know uh consumer um and so you can get your like customized podcast exactly what you want right your daily dose of the trump administration if you wanted that i mean that makes it very easy to live in sort of fictionalized world right if it's i hear what i want to hear it's not rooted in what's happening necessarily you can hear what you want to hear but you could also agentically dial up and dial down the bias right so you could actually say you know what i want to you know the the rush limbaugh version of the trump admission administration today or i want you know the economist version of it right um and i think that would be like a very powerful way to consume media and yes it's going to come with um a lot of complications it's going to disintermediate like traditional power brokers in the media you know rupert murdoch who was probably arguably the most powerful man in the world 20 years ago um you know his empire will be practically worth it so i would are you down on rupert murdoch or uh i well you know i know we have only like yeah yeah no as an australian uh you know i see the power that the murdoch empire has wielded and like you know as an australian who lives in the uk two countries that for certainly several decades the murdoch media empire controlled right you know the prime minister of australia was effectively appointed by rupert murdoch um yet uh like news corporation which is the the greatest uh media empire certain greatest newspaper empire ever produced that uh includes the wall street journal the times of london all the papers in australia do you know what its market capitalization is no i'm sure it's something embarrassingly small yeah so like tesla is like several trillion apple is several trillion uh i'm trying to guess what you know you know it fresh or what is it 15 billion okay one five yeah right you know enhanced games which is like you know a wonderful company that i do to a cocktail napkin is worth 1.2 billion dollars on the nyse today so let's get into enhanced games and then i want to keep going to objection like yeah so enhanced is it it's steroids right or what what the idea is athletes can take whatever they want no athletes can take whatever is legal and medically prescribed.
19:57And so, you know, my... Legal in their country, in the United States? Legal where they can... Where they take it, fly over. Well, they've actually been in Abu Dhabi where we have a clinical trial being undertaken with their equivalent to the FDA. And it's all medically supervised and doctor prescribed. And so, you know, where Enhanced Games came from is that I learned that 47 % of elite track and field athletes admitted that they are using band performance enhancing drugs, yet only 2 % were getting caught. And this is like peer-reviewed scientific research that was actually funded by the World Anti-Doping Agency.
20:38And I said, well, why should we be lying, right? Shouldn't we be able to be the best versions of ourselves that we can be? And the media is actually really amazing. Social media is unbelievable. So I made a video. I dropped it on a zero follower account on Twitter. And it got 9 million views in the first 24 hours. And within a day, investors started messaging me and saying, oh, this is really cool. And if anything about being a great foe to the media is the media loves it. The media wants to talk about itself. So if you're willing to argue with them as sort of this booking point in case, we're happy to sort of hear it out and talk about it.
21:20And on all your websites is like media contacts here like yeah no no i'm super open about this it's like yeah if you're uh interested in having me on your podcast you can email me at erin at erin businesses are built to be consumed like to be exciting to people in a way that they want to talk about it and therefore get distribution and so the most important conversation i've ever had in my life was with the nobel peace prize winner maria russo um who who peter's gonna be pissed about it no i'm number two yeah so but so maria uh got the nobel peace prize she's a blogger in the philippines oh yeah yeah um uh for fighting the dictator robert duterte and she said to me to understand the world you have to understand just one thing which is social media and to understand social media you need to understand just one fact which is that controversy travels nine times faster than truth.
22:14And you understand that, you understand why we have crazy Donald Trump, not boring Jimmy Carter, why we have wild Kim Kardashian, not boring Humphrey Bogart. And I was like, wow, that makes a lot of sense. And so when I was conceptualizing the idea of enhanced games, I was like, oh, this is going to go so viral because everyone in the sports establishment, every journalist will want to talk about it. And the very first reply on that tweet was from an Olympian named Anson Henry. And he wrote, please don't engage with this. If it gets attention, this will be very bad or something to that effect.
22:52It's like, and there you are doing it. You can't help yourself. Yeah, it's like 200 ,000 followers. They were like, oh, wow. Like, what is this thing? And then it was like, should we not engage with this question mark? And then bang, like a few big accounts retweeted it. And, you know, now our billion dollar company. Athletes are largely resisting it, right? I mean, you're going to have your first games, but it's not clear that this is actually going to succeed as a cultural product. Well, so the reason I was so confident in it is that it is very simple. As human beings, we are only interested in seeing the very best of human performance.
23:28And so if at the end of the month in Las Vegas, a lot of world records are broken, or if like the same belt's 100 meter world record is broken um then we are the fastest sporting event in the world and if you're a nike uh do you want to sponsor the fastest natural athlete or just the fastest athlete period right and i think there's something very important about being the best and as humans we don't really care you know whether they're natural or enhanced yeah why call it enhanced at all i mean in some ways what you're saying is it's the open games right right it's everything it's just like yeah to be human is to take advantage of any whatever well so so the olympics used to be for from 1896 until 1992 olympics were only for amateur athletes and it was viewed that professional compensation was somehow diluting the integrity of sport it was cheating and you know if you were an athlete who had ever accepted even one dollar in professional compensation you were banned from olympic competition for life and now like high school athletes or professionals and you know like this whole nil stuff and so i think we're going in that similar direction both in terms of sport and in culture right you know i i got up at 6 30 this morning and went to work out at equinox and hudson yards i'm like i look around there i'm like everyone is enhanced like everyone is enhanced and if you're not enhanced you are are giving you're giving up an advantage right and we are in this now competition between humans and machines with ai and as human beings we need to become we need every edge we can get absolutely yeah i mean it is sad you know with cycling that just like that they were all that so many people were using drugs that it became a game of getting away with it uh and there's so many of them don't lie just do it all out in the open right and that's the same thing i i feel with journalism right so it's like some journalists want to be objective and just produce facts and some want to be highly subjective and push their own narrative it's like don't hide behind the veil of objectivity just say that you are constructing an area i mean you know i was at bloomberg for six years and so let's move into uh your new new um company i mean i i just think you know i was at bloomberg for six Sears and you know is the view from nowhere type reporting where you don't really say what the writer thinks though obviously as you drift you know if you write for business week it has more of a tone yeah there and then we would write new you know newsletters that almost had even more of a tone yeah and it just becomes I get the value it's like for the AP and Reuters and some parts of Bloomberg where it's like even if the reporter has a perspective trying to have you from nowhere when you cover the Fed or something has a lot of value but for a lot of types of stories that are so complicated and there's so much perspective involved i think just admitting as i do now with my sub stack that i have a point of view this comes from me this is my perspective and trying to say what's opinion yeah and they're willing to pay for that right and they're saying you know i like your point of view right i like the vision you bring to the world and i'm willing to subscribe for that i and i think that is very powerful but like when you're fox news and your slogan is like fair and balanced, right?
26:46Or the Washington Post or, you know, the worst is the New York Times, right? So 20 years ago, the New York Times, according to YouGov, was equally trusted by Democrats and Republicans. And now effectively, it has zero trust among Republicans because what they discovered is that if they're willing to, you know, confirm the bias of their readers, they're more willing to subscribe. And that's why they have such a very healthy subscriber base right now is i mean republicans largely consume their news on tv right i mean they print print news consumers are just democrats by by and large well yeah it's like um uh but also like you know millennials trust tiktok as much as they trust the new york times uh which is sort of incoherent what's it mean to trust tiktok it's like whatever's in your feed you trust yeah you you trust what shows up like i mean i like tiktok but i don't know what it means to trust it but the new york Times has a feed too.
27:44It's just a feed of... I love Jamel Bowie's TikTok feed. He's a New York Times columnist. But anyway, it's Objection AI, right? Objection AI, yeah. So yeah, explain the thesis behind the company. This is very new, right? Seed funding, Peter Thiel is a funder. Peter Thiel is an investor, Balaji Srinivasan, the former CEO of Coinbase. Who's who of media haters, yeah. Oh, media skeptics. Yeah. I mean, they love it in certain ways. I mean, Balaji was just, Balaji, is it? bellaggi bellaggi is that what he goes by um the um he was just on with taylor lorenz one of the which i loved and obviously peter thiel like is obsessed with media in certain ways and tracks it very closely everyone who is powerful has to understand the media like you cannot be powerful and not participate in in the in the media and so um the point of objection is that the gallcker lawsuit took 10 year or five years and 10 million dollars and that is not accessible to anyone.
28:42And we have created the first accountability system for journalists. So anyone, but particularly subjects of media reporting, can file an objection to a piece of content. Then a team of investigators who are former CIA and FBI agents will get to work. They will investigate that article line by line, source by source, and try and basically replicate what the author has written and verify it. They will importantly put all that information into a public data room, which the original author can rebut. And then AI looks at that data room and comes to an analysis about what is true. And I think this brings to an important point is that journalists say that their job is to hold truth to power and that powerful actors, whether they're politicians, billionaires, or CEOs, should be subject to high transparency.
29:38But if you're a journalist at the New York Times, you probably have more power than your average billionaire. This, I think, is a core conflict, right? The media often says, we have no power, and the billionaires have unlimited power. And then the billionaires are like, listen, with all the money in the world, the thing I care most about is reputation, and the people who control it are these random reporters who've never even worked in the industry. that i thousand bucks a year right yeah and so they both like it's like you're rich new control reputation but and what journalists forget is that they are part of these media empires that by and large are owned by billionaires i just don't think there is command control like i really do think one come on come on i just i was a new york times intern like the souls burger there's a culture like journalism you know but i i think it was sort of a good culture it's like you know you check your sources you give people a chance to respond like there are lots of things things that like I've joked before that there's like a priesthood of media, right?
30:34Like media is sort of like non-economic in certain ways. There are all these like you win by, you know, getting awards, not necessarily by building the biggest business. So there are these cultural and sort of, you know, inbred sort of principles. But I just never really felt working at any media organization. I think you're lying to yourself. I think you're totally lying to yourself. The most egregious, like I tried to write an essay. So it was subjective in the opening remarks for Businessweek, criticizing like billionaires sort of having too much control. And it felt like that piece sort of got killed for like, I was basically saying it's not their money.
31:10That's the problem. It's like, if you control platforms anyway, so there have been like, but they're, they're, they're sort of the outlier, right? Like on random controversial, like the fall of Uber or whatever. Yeah. It's not like Bloomberg was like weighing in, like I'm team benchmarker team Travis, right? For the most of these things, they don't give, they don't care, you know? No, no, no. But like, you know, go over, go over to Rockefeller Center, Sixth Avenue, walk into the News Corporation building. You feel the presence of Rupert Murdoch. Definitely on the sort of key political. Absolutely.
31:38Every, every detail in that building, you can feel the presence of Rupert Murdoch. But of course, that's a sort of conservative outlet that many of the New York Times, you know, the side that I'm more aligned with would say, yes, that's deeply flawed. No, no. But I think that liberal journalists don't have the self-awareness to realize that like Sulzberger and the Sulzberger family, which have owned the New York Times for about a century now, have that same influence in building the culture of an organization. Maybe not in the day-to-day operations, but it is the culture of the organization. So like you talk to any CEO like an NYSE-listed company, they will always say that culture is the number one asset of any organization.
32:23The culture of Gawker was created by Nick Denton. The culture of Fox was created by Murdoch. The culture of the New York Times was created by Salzberger, right? And ultimately, that is the core value of the organization. And there are now economic motivations, right? So like Nick Denton was very famous for being the very first media proprietor to have like a dashboard up on the wall showing how many clicks articles were getting. Right. And this was like and he would directly incentivize journalists based on how many clicks. So they would get bonuses every day. And now that is perfectly normal.
33:00I mean, I think The New York Times is one of the best institutions in America. So we are extremely far apart and we can debate it. I want to come back to it, but I want to finish explaining what objection AI is before. And I agree that you create a culture and that decides sort of what the publication is about. But aren't you a conservative? You believe in culture, right? Like isn't culture like important? Like you want companies with good cultures. So the fact that there is a culture itself isn't a problem. No, no, no, absolutely not. Every organization has a culture, right? So it's impossible to have a cultureless organization.
33:33But let's be frank and honest about what that culture is, right? So the New York Times is a Democratic paper now, but it's not a Republican paper. It is not a neutral paper. It is not a neutral arbiter of truth. It is a political masthead. And it's obvious that it is a conscious business decision that has been very profitable for them over the last 10 years. Okay, we're going to talk about the New York Times a little bit. I mean, they certainly could be more to the left, right? I mean, there are traditions of journalism where you would be more on a team, like, you know, The Guardian. Yeah, like in the UK.
34:12In the UK, there's much more clearly, like, we're on this team, we're on this team, we're on this team. In America, you know, I think the argument is that they're, you know, fundamentally these newspapers are, like, pro-democracy. And there's sort of one party consolidating power, you know, like the, just like, if you look at that. That's like a crazy argument that, like. well literally the house of representatives is moving away like the the percentage the democrats would have to win to win the house of representatives is going up by percentage it's not like four percent they'd need a four percent uh swing swing yeah to to win but like to suggest that one party doesn't believe in democracy yeah like is that your instrument trump is literally flirting with whether he would have another term regularly he gives out i think hats that say he would have another term.
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35:04He is a president that had summoned his followers to put pressure on the House of Representatives by sort of coming into it to dispute an election result. But like a democratically elected president of the United States who won the popular vote, right? And a democratically elected Congress, right? Who fully in full compliance with the constitution of the united states has appointed the supreme court right i don't see anything undemocratic well they're right the idea you know this idea i think the washington post looking like democracy dies in darkness like and when basil's cut 30 of the wapos um uh newsroom like people felt like this was like the end of democracy right like be honest with yourself right media you are you are generating clicks by writing articles for billionaires you are not the guardians of democracy take the like get off your moral high horse the new york times story on caesar chavez like that that's one right that story doesn't happen without the new york times doing reporting it's on a leftist saying that he'd you know abused some of his followers i mean they're one the The biggest, like I've been canceled, I wasn't really canceled, but people were screaming me on Twitter was like the New York Times had broken the story on George Santos.
36:32And there were a lot of people on the left attacking the New York Times for failing to do it before he'd been elected. Yeah. And I guess from my experience as a journalist, there are lots of stories that just would never be published. That people, once they're published, people assume like this is part of our culture, this, we've learned this thing. And so these outlets like the Washington Post, New York Times are the ones most frequently doing those types of novel stories that without them would never have been published. And so we lose that when those papers lose capacity. Now, I'm not saying every reporter at the Washington Post was delivering that kind of story.
37:06The New York Times is a multibillion dollar publicly traded company. Are they losing capacity? No, they're gaining capacity. They are doing well. It was the Washington Post. I do think it's helpful to have multiple of these outlets that are doing sort of novel reporting. Well, it's like, do we really need like lots of local newspapers? Do you agree with this premise? I like to have lots of local newspapers. Do you agree with this premise that there are important things that society would like to know that don't just come online?
37:44um but does that mean that we have to like create a special privilege position for the new york times so you you agree you just think that i'm just saying it's part of what gives the new york times value if you don't give them any credit for the fact that like the core thing they do is this really hard thing that there are sort of facts about the world that are not online especially Especially as we enter an AI world, this matters more and more. I feel like... But like what Sam Altman is doing or like what I'm doing is like, I think, really important to our society. But we don't get a special constitutionally enshrined position in society.
38:16But you were defending the constitutionally enshrined position, right? No, no. I was noting that it exists. You don't think there should be a constitutionally enshrined position or... Well, I think with great power comes great responsibility, right? If it is for the distribution of facts, then I believe that there should be a constitutionally enshrined privilege. But then there should be a very high liability for libel, for invasion of privacy, to the point where I think it actually should be criminalized.
38:54Because it's the same thing with politicians. If you give politicians great power, right, in the corollary, if they are corrupt, there should be huge consequences. So this is what Lee Kuang-yoo did with Singapore. He said, yes, we're going to pay our ministers extremely well. They wield almost dictatorial power, and they were able to take a mosquito-infested swamp and make it the richest country in the world. He said, if you're corrupt, straight to jail, straight to Changi prison, right, brutal. and i don't believe that uh you know there has to be both sides of the coin sure there's a lot to unpack there but i want to i want to go back to objection okay be i guess first of all from the sort of i've been maligned by media side yeah why do they want to come to you like don't if i'm paying someone i've been maligned i want the person i'm paying to deliver like the result i want which is like i'm the good guy whereas you're saying we're going to deliver the sort of objective truth yes exactly and so um if you've been maligned by the media you would say the media got the facts wrong right they strung a bunch of anonymous sources together they selectively quoted um a bunch of people right so you know i think of you know the example i i frequently use is the ronin ferro article about sam altman in the new Yorker a few weeks ago, right?
40:19Ronan clearly went out and said, I'm going to write an article about how bad Sam Ullman is. He didn't say, I'm going to go gather a bunch of facts and then be an objective viewer of this. He clearly had a narrative and he found a lot of sources that would confirm that, some of which were on the record and some were off the record. But he admitted he spoke to 150 people and he distilled that down to deliver the narrative he exactly wanted to deliver and what was the consequence of that two days later someone threw a molotov cocktail at sam's house so that story should never exist because they're random crazy people that um number one ronin should be held to an extremely high standard because he's wielding monopoly power greater than one of the wealthiest individuals wait why is it monopoly power because he has an immense ability to distribute right in the new yorker yeah It's like a dying publication.
41:15That's laughable. The New Yorker has prestige, but it is certainly in no way a monopoly. It's like... Not a financial monopoly, but it is a cultural monopoly. No. There are other publications. You could run it like my sub stack. No, but running a narrative like that, you're a sub stack versus the cover of the New Yorker. The New Yorker in no way has a monopoly. I don't know how... It's a powerful cultural institution. It's a powerful cultural institution. But isn't like free press culture in America, like you don't even think it should be more speech like. No, it should be more accountability.
41:51Right. So every on the record source. Isn't this going to ruin the Internet? Because the most sloppy people with their speech are random commoners online. Right. Commoners. Commenters. Commoners. We're not supposed to say that. Whatever. Same difference. The elite media, you know, is far more intentional with what they say. They at least talk to lawyers. Random people like opining online are much sloppier. Although, you know, the corollary to that is, you know, you have a citizen journalist like Nick Shirley, who's just like a kid with an iPhone that did better investigative reporting than anyone at The New York Times.
42:34That's definitely not true. I mean, it's not clear. It's very hard to assess what he's presenting. Well, but it's also very hard to assess what Ronan Farrow and the New Yorker is presenting. So like, how can we make journalism better? But I mean, Sam Altman is going to be a figure of like many profiles. Like to me, the answer on Sam Altman is definitely Ronan Farrow like has a narrative. People, it is a, we call it a story. Like people want a story to have some, he talks to a bunch of people. and even if you were arguing in court opening arguments closing arguments they have a narrative you're presenting you organize the facts but you need to present evidence will you present evidence in a story you're like i talked about why i talked about this is what happened i go to corrections i go to court and i present my narrative it's adversarial it's adversarial and the documentary evidence must be presented so the average federal court case in the united states has a quarter of a million documents supporting it, right?
43:30Out comes a 50-page judgment. So there's like a 99.99 % compression ratio. The New York Times writes a big investigative piece, might be like 2 ,000 words long. On average, according to ChatGPT, they have 10 on-the-record sources. And if you assume they speak for an hour, that's about 100 ,000 words of information that is distilled down to like 2 ,000. So you have like a 98 % compression ratio. And so what I'm trying to do with objection is to fix the decline of media. So according to the Gallup poll in 1970, 70 % of Americans trusted the news media. That's down to 28 % today and 8 % among Republicans.
44:13And, you know, I'm here in New York City today. I'm going to talk to some of the biggest media proprietors in the world. None of them are really focused on solving this trust dimension. Like, you know, if you talk to journalists and say, well, why don't you just pay journalists more money? Right. That doesn't actually solve the structural problem. So how can we actually fix the structural problem of the decline of journalism? Number one, journalists need to show their work. Right. So if you're going to write a story and it's backed up by sources, like just upload the source videos. Right. Upload the source documents.
44:45I'm not against what you're saying necessarily. I just think that like practically my readers are not going to go and spend the time to audit. No, no, no. It helps you, like it helps another company potentially mind my work. But my actual readers are sort of deciding, do I trust him or not? No, no, no. I think that the trust will be higher if you presented all of your background material, right? So this is why podcasts are very powerful. It's like, you know, if they're consumed mostly through clips, like people, It's nice to have the whole thing, but most people in the core monetizable audience wants - They want the clip, but the clip is the opening wedge to watching the full unredacted transcript.
45:29And so maybe only a small percentage of your audience wants to go really deep, but that's very meaningful. And in the era of AI, our capacity to read is unlimited. it. So having an open public data room attached to every story would actually substantially improve the quality of reporting. And I don't think you can doubt this at all. I think it could be valuable. And I agree. I think journalism will be open to it if like the reader shows interest in this stuff. Like I think if you can convince journalism, you know, companies that people will trust them more because, you know, you can have a nice way to show like the sort of archives of their reporting that could be the case i'm somewhat skeptical you'll succeed in getting enough readers to like engage with it that it really changes their reputation i i actually i don't think it's about readers engaging for um generating monetization it's actually for ai training right so um 20 of all the data that chat gpt is trained on is news data but as I said it news data is like 99 % compressed and so if one had access to the you know unique first-party recordings this is a constantly refreshing source of data that could be used to train the most advanced AI model that it's ever existed.
46:52I want to get back into like the pieces of what objection is because so one is sort of you've been you know there's been a hit piece about you have an invent have a response independent investigation there's another piece which is i guess maybe not a profit center for you but i don't know if it's brand exercise or what but like uh we'll create a contractual agreement for whenever you talk to a journalist you should sign in advance so so one thing that's like really shocking about journalism is that jesus um one thing that's keep that in so yeah you're slick and who's not on this show Yeah. One thing that's really shocking about journalism is that we sign terms and conditions when we do everything in life.
47:41You know, when I go to the physiotherapist, when I go to the swimming pool, when I check into a hotel. But when we do an on the record media interview, right, there's there's no paperwork. Right. I came here to your studio today. I know I was going to laugh about this. I didn't say anything. Yeah. Right. And should I have said why? I mean, for a podcast, why should we say anything? Well, what are the usage rights of all this content? I guess I cut it all down. Yeah, like, are you going to, like, you know, shouldn't it be better to say, okay, you assure me that you will not, that, like, you will publish the full unredacted version of this, including you spilling water on your shoe.
48:17It's like, I want that in there. Because if I spilled water on my shoe, it would definitely go in there. It would be like, repeat, repeat, no. Yeah, exactly, right. So you have the full unredacted version of this publicly available on your YouTube channel. Right? Yeah. And like this should be. I just think media is such a shitty business as it is. Like it's going to be hard, you know, any more like burden. Like, oh, this is going to make it slightly more likely I get sued. But I think this is actually what structurally needs to happen is that someone needs to come through. and this is now my job to say, how are we going to restore trust in this very important institution?
48:56So subjects need to have contractual relationships with reporters. Reporters need to show their work. They need to show it in the most comprehensive way possible. Why do we trust courts? Why do we trust science so much more than we trust journalists? Even though 50 years ago, trust in these institutions was all about the same. And journalists have fallen and off the cliff. It's because in science, you have to show your work, right? It's peer review, right? So wouldn't it be better if the New York Times was going to publish a massive investigative piece that it goes to like Fox News first for an independent review to make sure that, you know, if they're using anonymous sources, it's been correctly done, that, you know, they've weighed both sides correctly, right?
49:45Because that's what would happen in science, right i want to dig in i mean a piece of this is you you don't like anonymous sources is that fair i mean are you coming around a little bit i think anonymous sources are a massive power asymmetry um and that there is a technological solution to solving it okay oh that might end i mean because like in tech reporting like a lot of deals are just reported anonymously before they're Yeah. And as someone who is a technology venture capitalist and founder, the quality of this is just so sloppy. But more often than not, if you report the valuation terms, they're right.
50:28And people want to know that information. And a lot of these rounds are widely known among lots of people who haven't even signed contractual agreements. No, no, but like, you know, I saw an article in the FD a couple days ago. It's like early open AI investors are criticizing Sam Allman. Sure. And then it's like, well, you know, there were lots of people who are early investors. Are they people who invested in a triple wrapped SPV? I'm just trying to point out that there are plenty of genres of reporting, whether it's like factual, like financial information, like where it's almost become part of the process that like even the people involved are leaking it sometimes people involved are leaking it but like ultimately there should be external verification of the use of any anonymous source yeah i think if you can figure out like verifying anonymous sources that come true we were talking about this i think if you can verify that anonymous sources come true those people should get extra extra credit yeah it's like because that's the hard that's good journalism and so one thing that we'll be releasing in a couple of weeks is the first ranking system i know i thought you're gonna have in time for me to know yeah where do you stand on the list um and uh you know journalists rank hospitals restaurants universities um you know uh every yeah i think bring it on journalists will love it i just think any fair list is going to put like reuters and ap at the top and reuters at the ap write stories that are boring generally when also far more favorable to like democrats than most you know like fox is not going to do well like fox got sued and settled for what a huge slime or the the dominion voting case yeah right there are many there right um and i you know i my first real job after i was a new york examiner but the reason why the new york times doesn't get sued is because of new york times v sullivan because there's such a high standard such a crazy high standard that was lobbied in for by the media industry but my point is just i've worked in conservative media like i was writing about like local there's the washington examiner covering dc city hall which was more even-handed just a little bit like we love cars and hate unbalanced budgets you know yeah like is like oh my god they're gonna you know kill they're gonna create traffic um but i just felt conservative media like pretty sloppy like i do think like print media is more buttoned up than tv journalism like the new york times is more buttoned up than i'm not sure that um okay so the new york times is an outlier because they have an economic model that actually works wapo doesn't have an economic model right there they're not doing great right now but WSJ.
53:17I mean, the Washington Post, what, just won, I think the public service Pulitzer for covering Trump's like administrative state. Like, I think those were good stories. No one cares. No one cares about this stuff. Like, I don't even know what a public service Pulitzer is. It's the biggest one. It's yeah. Great. But that's, I don't know what the argument embedded in that is. I do think the news consumer being sort of pretty low quality is part of the problem, right? We don't have a discerning consumer stupid americans aren't smart enough to read the newspaper it feels that way right now i mean that is such an elitist uh an elitist are you kidding me like i i admit that i'm an elitist but like you know i'm a capitalist like i don't i don't you know i don't apologize for this i like i i don't i don't apologize in believing the elite like yeah part of what makes the new york times work is those reporters are very sophisticated no way of practicing their craft but but then the the problem is there that you know it's this oppressive economic model right the average journalist in new york time earns like 120 grand a year you can't even afford like a a walk-up studio in the west village i agree let's figure out how to make them more money or i don't know what your point is is that that number one the economic model doesn't stack up right right and and you know my concern principally is that the media proprietors were caught off guard by tech 20 years ago.
54:39So the first unbundling of distribution, you know, people like Salzberger and Murdoch did not understand. Now they really understand that this unbundling of synthesis is happening and they're petrified by AI because ultimately the core task of journalism, which is the synthesis of narrative, is going to be completely unbundled. Yeah, I don't know that they actually get it yet. I don't think they get it. I just had somebody, I can't even remember who it was, but some journalist was like, I mean, AI is never going to get a scoop. I'm like, there are all these public records online where they just pull something out, distill it in a scoop of idea, but also a scoop of fact and public filings.
55:20AI is definitely going to get scoops in those domains. So I definitely agree with you. The AI is coming for not all of journalism. In fact, the key thing it's not coming for is the human anonymous source. you know the thing that's not getting put online so a lot of the things you don't like about media that's what media is going to need to become even more in the world of ai but this is the you know i'm actually like here in new york not to do podcasts but to meet with media owners is that media owners understand that the second unbundling is happening with ai and synthesis now what they don't understand is that the unbundling of research is going to happen and that's going to be the death knell in the coffin of traditional media, right?
56:06Because if the research component of news gathering, right, that empathy of sources and that very humanized element can become unbundled through technology, then the power of the traditional media apparatus is to clients completely. But what do you see? You see this as like Tegas type, like this sort of research, like we're going to pay people to make calls, like ai to make calls no no no i i think it's a combination of ai and humans to uh to work as a sort of like an expert network or hive so i know you're familiar with glg yeah yeah that's what i'm saying yeah that's genre yeah like glg but you know with a strong technology platform for doing unique first-party research so you say okay we want to research um uh if uh equinox is underpaying its employees right so instead of one reporter going there and like talking to every uh staff member about their pay rates what if there were like hundreds of people simultaneously working i know you confuse me because that's like extreme journalism it's like i love it like we need more of that yeah this is what i'm i'm not anti-journalism i'm my goal is to increase the trust of journalism so like it's it's just gone down for 50 years and so i will know if i'm successful if in like 10 years time we're like oh wow it's suddenly gone back to like north of 50 and i don't think anyone wakes up every morning trying to fix this problem like rupert murdoch doesn't the salzburgers don't well they try to do it by practicing the journalism that they believe in but no they're trying to make money right and i do not think the salzburgers are like optimizing for when they want to make money and i'm glad they figured out games but they're optimizing for But of all publications, they, I mean, sorry, of all industries, media has tried to hold on to some sort of principles, even as it's hurt their business model.
57:56They're just trying to patch the leaking ship, right? Most of them. But like, that's what they're trying to do right now. And, you know, they're not thinking about like this massive structural transition that is going on. Like, you know, there's probably like one or two like very good thinkers in the top echelons of these media companies who are thinking about AI and the synthesis unbundling. But I can assure you that no one is thinking about the research unbundling. The actual accumulation. Yeah. How information is acquired.
58:29And there's some elements of how human thought is used to adjudicate, rank, train, tag that information. biology has expressed this point of view recently that sort of like everything that should be written about is sort of the stuff we put online like that that is sort of like online is our self presentation yeah and that the stuff offline that's like private do you agree with that because i find it i feel like a key part of understanding how society works is like what's your life actually look like like to me i feel like we don't have nearly enough visibility into all these people we hear from all the time like don't we need to know what like do you need to know like i feel like we need more of a portrait we all become the part of what people like about podcasts is that they get a little bit more of the humanity but i want an even more extreme like let's give a real sense of like but i think ai is actually like very good at that so it's like um you know i was talking to a journalist and they were like oh you know what color is like peter teal's couch like and they're like i want to write this like in-depth very personal piece and i'm like don't you know how to use google like you know you could eat like if you knew what you were looking for and ai can do this very well you would be able to figure out where his houses are who his interior designer is and you know what his taste in art and well journalists don't want to be like probably right they want to know they want somebody who's seen the couch not like oh it could be no but like you could actually find all the stuff it's already all on the internet.
1:00:00I'll throw up the gauntlet. I don't think you can find Peter Thiel's couch. You might see a picture that is of Peter Thiel, but it'd be sort of hard to know. No, but AI is actually very good at that. You could, you know, get qualified. Come back right in the comments. Here's a picture of Peter Thiel's couch. Smart engineers out there. Can you figure out what kind of couch Peter Thiel has? I wanted to ask specifically the whole like Antichrist sort of thing. I mean, you made a point earlier in this discussion that the stuff that gets people's attention is, you know, sort of controversial. Like, do you think this the Antichrist thing is like an attention seeking strategy?
1:00:38No, no, no, no. I think, you know. This is Peter Thiel giving a bunch of essays about the Antichrist. So and it potentially being like Greta. Greta Thunberg. Yeah. So, no, I think what's more important is to think about the place of God in our society. and so um all great businesses are cults yeah right and like we know this from like apple and like ai is kind of this cult dimension to it the new york times is a cult uh media late media circles are definitely a cult um and it's amazing leaving a company and you're like oh my god i cared about all these like weird weird things weird things and then you're out of it you're like i don't care about that at all anymore yeah so i definitely agree with you i mean but but But called it a non-negative way.
1:01:21That's how humans work. It's how humans work. And so why do we work that way? And so Jean-Paul Sartre had this thesis is that human being that on evolutionary biology level, species that cooperate will outcompete those that do not cooperate. And the manifestation of this in humans is religion. It's like this social glue that pulls us together. and in every civilization for the entire history of the world up until the fall of the atomic bomb, we were religious. And then after the atomic bomb, we have become an atheistic society. And Satra called this the God-shaped hole. And so we now fill this God-shaped hole with things like the cult of carbon, right?
1:02:13Greta Thunberg is like this, you know, it's almost like praying to the weather gods. Oh, please, you know, if we sacrifice enough of ourselves, sacrifice our young, sacrifice our old, we will appease the weather gods. And, you know, Taylor Swift is a goddess, right? And there's a sort of cult of... Fairly innocuous one. Well, maybe the cult of Athena was fairly innocuous. So the point about Peter and the Antichrist essays is that I think that the God-shaped hole, the lack of religion in our society, is deeply under-theorized and helps explain why Taylor Swift has become a goddess because we lack goddesses in our society.
1:03:00but i don't think the answer is just then start believing in religion again because i mean the answer is the answer is maybe start building new religions an ai an ai god or what do you think it's going to be well like the rise of ai is according to professor peter franco pan from oxford um has the historic analogy of the rise of organized religion right there is this you know priesthood that understands the sacred text and that no one else does. Like, do you actually know how an LLM works? Somewhat, but certainly on the level of a Dario. Yeah, exactly, a general purpose transform. So there's this now priestly caste who has special access to the divine and that normal humans must prostrate themselves too to have access to the divine.
1:03:50Why focus on, I know you didn't write the essays, but you're maybe as close as, Maybe you'll help me get Peter Thiel on here someday if he can watch this and decide for himself. But, I mean, why focus on the negative instead of the positive? Like, I just feel like the Antichrist, yeah, it's the darkest thing in the world. Like, what we need is positive value. Like, what should we be worshiping, right? Yes. And I, well, but, you know, to understand what we should be worshiping, we must understand what we shouldn't be worshiping. No, I think it's easier. It's much easier. Like, humans love to, like, hate the other.
1:04:24It's easy to like come up with like hate them. Like, you know, that's sort of the problem. The challenging one is to come up with like who should we worship, you know. But if there's anything to admire about Jesus Christ is that he built the greatest narrative in the history of the world. Right. You know. So it's Ronan Farrow. He's a monopolist level narrative speaker. He's our new God. I mean, I want to end on that one. But I mean, I just think like my view of the culture is that like Sam Altman is going to be profiled endlessly. That Ronan has built a reputation with story after story that people can assess for itself.
1:04:59Like, sure, maybe if there was a lot of like skepticism, he could release more information. But I just think the answer is more journalism. Whereas your answer is scare Ronan out of doing that through like legal process. No, my answer is better structured journalism. I mean, one interesting idea you have is like have like the anonymous sources in some sort of like. Cryptographic hash. Yeah, exactly. So cryptographic hashes, data rooms, show your work, peer review. Like I think these are all tools that can be combined to raise the quality of journalism. And I can see it. Making up anonymous sources, I just don't know that it's like I don't think that's Ronan Farrow's like problem.
1:05:43I think your issue with Ronan Farrow is much more likely to be just like his selection of which, how to present the narrative. Exactly. And so if we now have the tools to judge the presentation of narrative, and that's what AI and keep things are. I mean, you're the guy who like brought down Gawker, which— I'm the guy who's done many things. Yeah, you've done many things. But I'm just saying part of—you're now building a company that sort of needs equally the people who hate the media and the media to like them. Like, what is your message for journalists when one of the things you're most known for is sort of what many journalists see as like a hostile act?
1:06:19Like, how are you going to get journalists to the table? But your own owners are very hostile. Hostile to? Journalism. Like Rupert Murdoch and the clickbait incentive structure of journalism today is very hostile to the art of journalism that, you know, you go to journalism school for. Yeah. Well, I mean, clickbait is sort of on the way. Yeah, that problem was a sort of Facebook specific. Yeah. And some of the clickbait stuff, yeah, it was more media reacting to the pressures of social media than something they necessarily wanted to do. The thing is that media is not in the driver's seat anymore.
1:06:54Right. Right. And it's because, you know, people like Rupert Murdoch and the Salzburgers 20 years ago didn't understand the unbundling of technology. And now that is, you know, it's ever present in their face. And they still don't understand it. Like it's so painful to watch these legacy media owners. Like, you know, years ago I was talking to them about AI and they had no clue what was going on. And, you know, they did these sort of cash licensing deals with people like OpenAI, but they should have done equity deals. But they didn't. I mean, my worry with you is just the sort of, you know, if I think a lot of what you're doing is like very interesting and I support.
1:07:31And I like this idea of like having actually like rank reporters and like assess them over time and trying to sort of figure out the objective truth online. And we're going to have all these problems like with AI, like right now they depend on the media in some ways to adjudicate like prediction markets and stuff like that. But I do worry that a lot of it, like what you're actually doing in the beginning is sort of just the like go after stories and sort of for hire, like we're going to, you know, figure out all the information we can to undermine like this. story. Yes, absolutely. But you want to undermine fairly, right?
1:08:05It's like undermine with the truth. No, no. It's an editorial process. It's like find all the information that could undermine the story. Because if I'm assigned to peer review a scientific publication that's going to go in like the journal of nature, I should do absolutely everything I can to find any flaws in the argument. Because if a major publication like the New England Journal of Medicine or the Lancet publishes even a modicum of false information that can have disastrous consequences. And in particular, I point to the MMR causing autism scandal, right, where the Lancet published that article.
1:08:45And, you know, in retrospect, they should have done a lot more peer review. And to this day, you know, I think if you talk to your average American, they would think that the MMR vaccine causes autism right and as someone who who got um measles or uh sorry mumps when i was in college oh yeah because there's not enough herd immunity i think that very seriously right and so you think about what damage has been done because journalists are not subject to that same level of peer review and scrutiny right and i i agree with you i mean i think sometimes and i'll wrap up soon i know i'm sure you have to go like the um you know reporters sometimes because their employees are at a disadvantage on these like online like talking about their stories like i feel like one thing that i've really had as an advantage is just like being self-published yeah this is the subject then i can actually like respond whereas the new york times is sort of like we want to publish the story and let that speak for itself that's our editorial process and so then you don't have this like a dialogue yeah whereas like for me it's like i need the dialogue i want more engagement i want Yeah, exactly.
1:09:48So I support a lot of these things. And I think some of it is just like the media industry shifting still to this online world where you have to be sort of like open for discussion and feedback. And I don't think the legacy institutions, you know, they're adjusting now to the first unbundling of distribution. But there's, they have no strategy. There's more coming. There's so much more coming and it's going to hit them like a tsunami. And they haven't even properly like thought about it. Aaron, thanks so much for coming on the show. Hopefully the first of many. I really enjoyed it. Yeah, absolutely.
1:10:19Thanks for having me. Thanks. That's the Newcomer Podcast. Thanks for listening. Please like, comment, subscribe. Check out my other show, The Struble Valley Show. Also on YouTube, go to the substack newcomer.co and read our coverage of startups and venture capital. I'm Eric Newcomer, a longtime journalist. Now I say I'm an influencer who exceeds expectations. I ask hard questions about the startup and venture capital industry. Follow along wherever, watching, reading, and even coming to our events. I host the Struble Valley AI Summit. Thanks for all your support. I love the comments. I love the likes.
1:10:49Please keep them coming. Thanks so much. I'll see you next week.
From the publisher
The man who helped bring down Gawker is back, and this time he’s coming for the media industry.
Eric sits down with Aron Ping D’Souza, the Oxford law student who first pitched Peter Thiel on the idea that would eventually bankrupt Gawker. Today, Aron is building the Enhanced Games, a PED-legal sporting competition, and Objection AI, a Peter Thiel-backed platform designed to investigate news articles line by line using former CIA and FBI agents.
They revisit the Gawker lawsuit and the Hulk Hogan case, then dive into the growing crisis of trust in media, from anonymous sourcing to AI-generated journalism. Aron also explains why Ronan Farrow’s Sam Altman profile concerns him and why he believes AI is about to fundamentally reshape how information is created, investigated, and trusted online.
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