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21 episodes
On Strategy Showcase
by Fergus O’Carroll · English
Where marketers share the strategy stories behind amazing campaigns.
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The American South Live from Greenville, South Carolina
A live discussion on “the Southern experience” in American strategy and advertising, tying the region’s history (slavery, racism, inequity) to present-day marketing, culture, and industry hiring.
8 Nov 2026 · 1h 21m · 34 chaptersOn the Spot: Tass Tsitopoulos of W+K and Chris Plating of EP+Co
Two “campaigns planners loved but never worked on” episodes—Stella Artois’ long-running “reassuringly expensive” work (Tass Tsitopoulos) and Glenmorangie’s lore-building “Harrison Ford” series (Chris…
2 Nov 2026 · 49m · 15 chaptersGrow Therapy and its challenger brand mindset
Grow Therapy’s “Key Change” campaign and how the challenger brand reframes mental health from crisis management to proactive, everyday progress (“glimmers”) in an insurance-covered telehealth…
25 Oct 2026 · 29m · 13 chaptersBeefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals
Lucky Generals’ strategy and execution for Heineken? (No) Beefeater 0.0, a non-alcoholic gin campaign aimed at 18–34 “zebra stripers” who alternate alcoholic and non-alcoholic drinks during social…
18 Oct 2026 · 40m · 13 chaptersOn the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.
On the Spot Live in NYC features three strategists pitching campaigns they personally love but their agencies haven’t worked on.
14 Oct 2026 · 1h 9m · 21 chaptersLife Stage vs. Generational Cohorts and the Implications for Strategy
Life stage vs. generational cohorts (Gen Z/Gen Y/Gen Alpha, millennials, boomers) and how marketers should adjust strategy as key life milestones shift later, while cohort labels get “freeze-framed”…
11 Oct 2026 · 39m · 17 chaptersPlanning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
Episode 5 of “Planning for Effective Outcomes” focuses on where marketing effectiveness stands today and what’s still hard about turning effectiveness principles into real, measurable…
4 Oct 2026 · 52m · 13 chaptersThe reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples
Coinbase’s marketing “reframe” after the 2022 crypto crash, shifting from “crypto/Bitcoin” to Coinbase as an alternative financial system for the “crypto-curious” (early majority), using…
28 Sep 2026 · 41m · 18 chaptersOn the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create
“On the Spot” studio episode where strategists discuss campaigns they love but never worked on, then review test data.
20 Sep 2026 · 54m · 16 chaptersJames Hurman on his Lions Master of Advertising Effectiveness program
James Herman discusses Lions Learning’s “Master of Advertising Effectiveness” program—an 8-week online course combining core marketing effectiveness fundamentals with his “future demand” mental model…
14 Sep 2026 · 43m · 26 chaptersLive from BBDO Chicago: The Scarcity of Difference in Marketing
“Scarcity of Difference in Marketing” from a live BBDO Chicago salon.
7 Sep 2026 · 45m · 15 chaptersThe $170B Creative Wasteland of Retail Media Networks
Retail media networks are a $170B U.S. ad market (Amazon/Walmart and others) that’s become a “creative wasteland,” yet can drive both conversion and brand building if creative is improved and used…
30 Aug 2026 · 29m · 13 chaptersOn the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy
Two strategists discuss campaigns they admire but haven’t worked on, then System One and Tracksuit provide testing/tracking context.
23 Aug 2026 · 59m · 20 chaptersInsights from Mischief and eos' culture of effectiveness
How EOS and Mischief turned social-driven consumer love into effective, category-challenging advertising, and how both teams build “cultures of effectiveness” through fast decisions, consumer-first…
17 Aug 2026 · 23m · 11 chaptersLive from BarkleyOKRP in Kansas City
Live episode from Barkley OKRP in Kansas City about advertising/creative culture outside major coasts, and how the Kansas City Chiefs are evolving into a global media-and-entertainment brand;…
12 Aug 2026 · 49m · 19 chaptersPlanning for Effective Outcomes Ep#4: CCOs - Mischief, BBH and Deutsch
Creative leaders discuss how they plan and develop effective advertising outcomes—treating strategy like a creative review, generating multiple “shallow” insight paths, and building specific,…
9 Aug 2026 · 53m · 25 chaptersHow NPR fought back for our right to be curious
NPR and ad agency Mischief respond to a July 2025 U.S. government/Congress rescission of $1.1B in funding to the Corporation for Public Broadcasting (CPB), which funds NPR/PBS/member stations.
1 Aug 2026 · 38m · 11 chaptersLive from Minneapolis at Carmichael Lynch
A live roundtable in Minneapolis hosted by Carmichael Lynch, focused on the “Minneapolis spirit” of creativity and how three women-led agencies build breakthrough, idea-led campaigns with integrated…
23 Jul 2026 · 59m · 20 chaptersAI ads are good enough. And that's the problem
AI-generated ads are “good enough” to pass baseline effectiveness, but they underperform human ads on key creative/emotional outcomes; overreliance on synthetic data and fully automated AI creative…
20 Jul 2026 · 30m · 13 chaptersOn the Spot: Chris Gallery of Mother and Nick Hirst of Adam&Eve
“On the Spot” episode where strategists comment on campaigns they’ve never worked on, plus System1/Tracksuit-style creative effectiveness testing.
9 Jul 2026 · 46m · 19 chaptersMartin Weigel's new book on lessons from the front line
Martin Weigel’s book Strategy is a Verb: Notes from the Front Line, arguing for strategy as an ambitious, agency-driven way of thinking (not administration or “fluff”).
5 Jul 2026 · 40m · 15 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy