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11 episodes

On Top of PR with Jason Mudd

by Jason Mudd, Axia Public Relations · English

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. It is one of the top 2.5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. We've featured guests from Microsoft, Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more. About Jason Mudd Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

Latest episodes

All episodes

Why one great media story won't build trust | Pam Fultz

Building stakeholder trust through consistent, relationship-based communication; why one “great media story” isn’t enough; how to align messaging with actions; and how to handle transparency,…

10 Nov 2026 · 26m · 11 chapters

What does your SEO team need to know about earned media?

How SEO teams should work with PR/earned media for generative AI search in 2027, using Muckrack’s “What Is AI Reading” data and a practical workflow for earning citations.

3 Nov 2026 · 19m · 15 chapters

What PR Pioneers Say About PR Today

PR pioneers’ lessons for today’s communicators, using AI “personas” built from historical archives at the Museum of Public Relations.

27 Oct 2026 · 51m · 21 chapters

One brand, four generations: Why trust doesn't transfer

How to reach four generations with one consistent brand message in healthcare, arguing that “trust” doesn’t transfer across generations as easily as other marketing elements; you must use the right…

20 Oct 2026 · 31m · 15 chapters

The AI trust problem: Can you trust your AI?

The “AI trust problem”—why enterprise users can’t rely on AI outputs (hallucinations, unwanted actions, overconfident tone) and how to build trustworthy AI decision support using an “AI plus one”…

13 Oct 2026 · 27m · 12 chapters

Is your brand PR ready? 5 steps for the AI era

How to make a brand “PR ready” in the AI era, including what to measure before a crisis/transaction and how executives should be shown PR value (not vanity metrics).

6 Oct 2026 · 13m · 5 chapters

Why brands should lead with public relations

Argues marketers should “lead with PR” before spending on advertising, especially for new or disruptive launches.

29 Sep 2026 · 15m · 8 chapters

Why business acumen is critical for PR professionals today

Why PR professionals need business acumen today—understanding how the company makes money, measuring impact, and advising leadership (not just writing or reporting).

1 Sep 2026 · 49m · 18 chapters

AI can synthesize your data. It can't tell you what matters.

How PR measurement should be tied to business-defined success (outputs vs outcomes vs impact) and how AI can synthesize data but can’t determine what matters or interpret it for CFO/CEO…

24 Aug 2026 · 50m · 26 chapters

Applying leadership frameworks to AI

How leaders should apply leadership frameworks to AI adoption in PR/communications/marketing—emphasizing ethics, risk mitigation, empowerment, and policy/guardrails.

4 Aug 2026 · 46m · 24 chapters

Managing communications and PR in the AI era with Brenda Duran

Managing communications and PR in the AI era—how to stay human-centered while using AI for efficiency; building trust in a digital-first world; leading communication during high-stakes moments; and…

28 Jul 2026 · 46m · 19 chapters